correio@paulo morgado.com

correio@paulo
morgado.com
This booklet introduces some projects developed by the author in the past
seven years.
It encompasses both academic and professional works, organised per year.
Short CV of the author, Paulo Morgado:
- Degree in Design at the University of Aveiro, in October 2004, with the
final mark of 15/20.
- Post-graduate in Typography in the EINA - Escola de Disseny i Art, part of
the Universitat Autnónoma de Barcelona - in July 2005, with distinction.
The Post-graduate course provided a specialization in typography,
encompassing letter and alphabet design, composition of types, editing,
typographic composition and page architecture. The course was given by
outstanding teachers in the field of creation and manipulation of
typography such as Enríc Jardí, Allan Daastrup, Laura Meseguer, Iñigo Jerez
and Pablo Martin.
- Since 2004, developing projects in the area of communication design as
a freelancer.
- Since May 2006, employed by Porto Editora (Publishing Company) as a
designer, developing multimedia products (e.g. Escola Virtual).
- Current interests include the importance of plastic, cultural and conceptual
values of typography in visual communication, and to continue acquiring
and developing knowledge in the field of creation, adaptation and use of
typography in many different design manifestations.
ACADEMIC WORK
UNIVERSIDADE DE
AVEIRO
QUINTA DOS
MORGADOS
Project developed in Project in Design signature in the 2nd year of the
design degree at the University of Aveiro. The objective was to design a
brand for a food product.
2001
1
1. Quinta dos Morgados - Brand
7
1
2
01429
3
1. Olive oil labels
2. Olive oil perfumed with spices labels
3. Olive oil technical label
8
LÍNGUA MATER
Work developed in the Typography signature of 2nd year. The objective of
this project was to design a set of covers and define the page layout, to a
book collection.
2004
1
1. Noites de Lamego - Cover
10
1
2
1. A Relíquia - Cover
2. Double page
11
LAYER
Project developed in Project in Design for Business of the 4th year. This
work was to develop communication suports for a company that of
laboratory furniture.
2003
1
1. Layer - Brand
13
1
1. Project - Flyer
14
2
1
1. Concept project - Flyer
2. Identity Manual - Cover
15
5PECADO
Work developed in Project in Design signature of the 4th year. The objective
was to create all communication media of a company of conventual
Sweetmeats.
2004
1
1. 5pecado - Brand
17
1
2
3
4
1. Products - Signs
2. Products label
3. Stationary
4. Package
18
ACADEMIC WORK
UNIVERSITY OF
SALFORD
D12
Project developed in Project Design of the Degree in Design Studies at the
University of Salford. The aim of this work was to study a system layouts
for a magazine.
2003
1
1. D12 - Front Cover
21
1
2
1. Editorial - Double page
2. Article - Double page
22
ACADEMIC WORK
EINA - UNIVERSITAT
AUTÓNOMA DE
BARCELONA
TEIXIT
Typography in the development, started in Letter Design signature in the
post-graduate of “Escola de Disseny i Art” as part of the “Universitat
Autónoma de Barcelona”.
2005
1
1. Teixit - Type face
25
Before
After
1
2
3
Hola dia olvidate i no Ines, mãe dão e sem de
mão, sea dios ontologia. Oviedo dado te anão ina
gloves sandes de gamdolania sea desde sosa asta
dois ães i 5 dias a mais. O meso igal a isto todo.
Hostel Odielita* don senas? (i dines o tanto
menos).
Heste dia é fio e não dá manteiga a ningém, mas
as sandes de manteiga devem não tene
aos magodes. Anda a asso te olvides de esto.
4
1. Caracter set
2. Before/ After
3. AOHandgloves
4. Teixit 13/ 11 pts
26
REVISTA
Jobs developed in Design Magazine signature. Teh objective was to develop
layouts for magazines in various areas.
2005
1
2
1. Travels Magazine - Double page
2. Fashion Magazine - Double page
28
1
2
1. News Magazine - First double page
2. News Magazine - Double page
29
PERIÓDICO
Project developed in Newspaper Design signature. The aim of this work
was drawing up a system of rules for the construction of a newspaper.
2005
8
1
1. Periódico - Chapter header
31
1
2
3
1. 3 news, 1 photo and 1 advertising
2. 3 news
3. Periódico - Double page
32
REAL WORK
D’OUROMEETS
ALICE
Work for a events company - "Gravidade". This objective of this project was
to create and develop the whole campaign to promote a celebration of
new years eve (004/005) in Oporto.
2004
1
1. D’ouroMeets Alice - Brand
35
1
2
3
1. Event - Brand
2. Flyer - Front
3. Flyer - Back
36
1
2
1. Fnac - Advertising screen
2. Poster
37
D’OUROMEETS
CIRCUS
Work for a events company - "Gravidade". This objective of this project was
to create and develop the whole campaign to promote a celebration of
new years eve (004/005) in Oporto.
2005
1
1. D’ouroMeets Circus - Brand
39
1
2
1. First campaign - Flyer
2. Second campaign - Flyer
40
1
2
3
1. Fnac - Advertising screen
2. Ticket
3. Outdoor
41
CARTÃO DELTA
Presentation developed in collaboration with emrpesa design "SinoDesign"
- Oporto. The project was, to create a multimedia presentation to launch
the new customers card of the "Delta Cafés."
2006
12
2
1. Cartão Delta - Presentation
2. Cartão Delta - Catalog presentation
43
BOC’ABOCA
Work developed for the company “B'ocaboca”, which had as obejctiv,
to develop the brand and all media communication of the company
and its products.
2006
1
1. B’ocaboca - Brand
45
1
2
3
4
1. B’ocaboca - Stationary
2. Christmas label
3. Mother’s day label
4. Easter label
46
CONTAR
Oral narration magazine developed for the Bookstore "O Navio de
Espelhos" – Aveiro.
2006
1
2
1. Begin of the article - Double page
2. Continuation - Double page
48
MEIA BOLA
Collaboration with the illustrator of André Loba, in the design of the book
"Meia-Bola" to "Eterogémeas" Editions.
2006
1
1. Frist page
50
1
2
1. e 2. Interior double pages
51
ESCOLA VIRTUAL
Pages examples of interactive CD of the Virtual School, developed the
"Porto Editora."
2007
1
2
1. e 2. Interactive lessons
53
GUIAS PRÁTICOS
Layout covers collection, fo r softwaer practical guide, "Porto Editora."
2007
1
2
3
1. Portuguese Windows Vista - Cover
2. Word 2007 - Cover
3. Windows Mail and Internet Explorer - Cover
55
A COLECÇÃO
Collaboration with the illustrator Margarida Botelho, in the design of the
book "A Colecção".
2007
1
1. Horizontal double page
57
1
1. Horizontal double page
58
PROPOSED WORKS
10ª MOSTRA DE
TEATRO DE ALMADA
Project developed for the Camara Municipal de Almada, which was as
objective to develop a campaign to promote the tenth anniversary of the
theatre shows.
2005
1
1. Poster
61
1
2
3
1. Invitation
2. Poster
3. Ticket
62
ADVOGADOS
Brand developed to an office of lawyers - Ovar.
2006
1
1. Brand
64
1
1. Stationary
65
BERD
Proposal prepared for the company "BERD". The objective was to develop
the brand in various media of communication to promote of the company.
2007
1
1. Brand
67
1
1. Stationary
68
1
2
1. Web-site intro
2. Web-site
69
CURSOS TEÓRICOS
PRÁTICOS
Proposals for layout for a collection of covers - "Porto Editora".
2007
1
1. Front cover
71
1
2
1. Cover
2. Inside hard cover
72
EXPERIMENTAL
TYPOGRAPHY
XIN
Typography developed for the illustration book "Meia-Bola" by
André of Loba.
2006
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRS
TUVWXYZ
1234567890 {[(*)]} @«.,:;!?
1
AOHáñdgolvês.,?)*05
2
M- De vez em quando alguém nos enfiava na boca de uma máquina. Era melhor
do que ir à Feira Popular. Um fartote de rir, às voltas e saltos na espuma. Desatava
tudo a andar à roda, e aí vai água, a roupa aos baldões uma por cima da outra,
começa a aquecer, que caldinho gostoso, e é mais uma voltinha, ái, aguentemse, outro jorro de água, vá de abanões, agora a aguinha a escorrer, um arranque
mais forte, e de repente o rodopio final, que bolina, a gente a espremer-se
toda contra as paredes do carrossel, agarra-te bem, mana, que frémito! Olhe,
para ser franca, só por isso valeu a pena ter vivido. Que nos importava o rapaz
e os apertos e o mau cheiro dos ténis, se depois tínhamos um divertimento destes
à nossa espera? E não acabava aí. Quando nos tiravam da máquina éramos postas
nos arames esticados por fora da marquise e ali ficávamos a esvoaçar, a comer
sol e céu por todas as malhas, muito descansadas a ouvir o pássaro preto que
tocava flauta de bico amarelo.
X- !!!!!!!
M- Diz bem. Umas belas férias, meu caro senhor. Até que a minha irmã não resistiu.
Deixou-se endrominar por um Pé de Vento e fugiu com ele. Olhe, fiquei...
3
1. Character set
2. AOHandgloves
3. Text 12/ 14
75
COLET
Typography developed for the illustration book "The Collection" by
Margaret Botelho.
2007
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 {[(*)]} @«.,:;!?
1
AOHáñglövês.,?)*05
2
António Maria é um coleccionador!
Tinha cinco anos quando começou a sua primeira colecção.
Decidiu fazê-la no dia em que, com o avô, visitou o museu da
cidade. Lá dentro havia de certeza mais de mil objectos! Estavam
nas paredes, nas mesas, nas prateleiras, nos armários, nas
vitrinas… Cada um tinha vindo de um tempo e de um lugar
diferente. Era um museu antigo, como o avô. E alguns daqueles
objectos eram também muito parecidos com os que o avô, alfaiate
de profissão, tinha em casa.
- Olha avô, uma tesoura tão grande! Parece a tua!
- E ali ao fundo, o relógio… faz um tic-tac como o teu!
- Aquele ferro se calhar é tão pesado como o da tua casa!
- E aqui, esta fotografia com pessoas… Tu tens um chapéu mesmo
igual aos deles!
3
1. Character set
2. AOHandgloves
3. Text 14/ 17
77
BOOK