project - Vitrue

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AFTER A LARGE-SCALE REDESIGN OF ITS CABINS, SOUTHWEST AIRLINES WAS LEFT
WITH 43 ACRES OF LEATHER. AS A GLOBAL CITIZEN COMMITTED TO ENVIRONMENTAL
SUSTAINABILITY, SOUTHWEST WANTED TO DO SOMETHING INNOVATIVE WITH THE USED
MATERIAL. THEY ARE PARTNERING WITH SOCIAL ENTERPRISES IN KENYA, MALAWI,
AND THE UNITED STATES TO UPCYCLE THE LEATHER INTO NEW PRODUCTS.
43 ACRES OF LEATHER
SEATS UPCYCLED
INTO NEW PRODUCTS
THAT GIVE BACK
TO COMMUNITY.
• 26 BILLION POUNDS OF SHOES,
TEXTILES AND CLOTHES ARE THROWN
AWAY IN THE US EACH YEAR.
• AN ESTIMATED 14.3 MILLION TONS
OF TEXTILE WASTE WAS
GENERATED IN THE US IN 2012.
[SOURCE: US ENVIRONMENTAL PROTECTION AGENCY]
UPCYCLING IS THE PROCESS OF CONVERTING
WASTE MATERIALS INTO NEW MATERIALS OR
PRODUCTS OF BETTER VALUE.
• MASSAI TREADS
• ALIVE & KICKING
• LIFE BEADS KENYA
• TRAINING PROGRAM
FOR YOUNG ADULTS
• TRAINING PROGRAM
FOR YOUNG ADULTS
• TRAINING FOR WOMEN
AND DISABLED PERSONS
• 2,100 PAIRS OF SHOES
• 1,000 SOCCER BALLS
• 15,000 BAGS, WALLETS,
AND BACKPACKS
• TEAMLIFT, INC.
• LOOPTWORKS
• TRAINING PROGRAM THAT
WILL TRAIN YOUNG WOMEN
• UPCYCLE INTO HIGH-QUALITY
PRODUCTS AS GIFTS
• LEATHER GOODS
• SUPPORT JOB CREATION AND
RESPONSIBLE MANUFACTURING
WWW.FACEBOOK.COM/SOUTHWEST
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HOW WOULD YOU UPCYCLE LEATHER FOR SOCIAL GOOD?
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