OWNERS NEWS - KOA Owners Association

Owners
News
OFFICIAL PUBLICATION OF THE KAMPGROUND OWNERS ASSOCIATION, INC.
Volume 34
Issue 1
January/February/March
2014
• Contents •
Presidents Message..................................................................... 2
2014 OA Board............................................................................. 4
2014 State/Provincial Presidents................................................. 8
Illinios KOA Owners Meeting Minutes........................................ 10
Africa 2014 ~ Rain Harvest Project............................................ 13
OA Associate Members.............................................................. 14
I Need to Replace Some Logs in My Cabin! “What do I do”
By Loren Smith........................................................................... 16
Tidbits by Karch Schmidt............................................................ 23
The BTB Full Funnel Marketer’s Handbook by BIZO................. 24
Funnies....................................................................................... 29
Campfire Recipes....................................................................... 30
www.koaowners.org
www.koaowners.org
1
Volume 34, Issue 1
President’s Message
Newsletter Issue 1, 2014
By the time you receive this
newsletter we will be well
into our spring activities. I
wanted to update all of you
on the issues your OA board
have been involved in since
our annual meeting in Austin.
There are a number of critical
areas we have been concerned with, as I know
have also been a great concern to all of our owners.
We continue to be actively involved in ongoing
discussions regarding the branding issue with KOA.
While they have made a number of changes to their
original criteria, there are still a number of questions
ongoing with the branding issues. This was a major
point of discussion with Inc. at our winter board
meeting. It has also been considerable discussion
among our board during the two teleconferences we
have had since the start of the year. The key areas
being the marketing plan for the distinctive brands,
the continued marketing and representation for
non-branded franchises, and OA representation on
the brand segment development groups to ensure
continued input.
There are several other areas we feel are major
priorities that Inc. should be working on, and I
would like to mention them to you. The first is on
the redesign of Kampsight. I have impressed upon
Inc., with the complete support of your OA board
the importance of fixing this problem quickly and
correctly. Many on our board members, as many
of you, are concerned that this redesign be done
quickly. In addition, we would like to see a number
of additional services that can be made available
to Kampsight which require a major reworking of
the program. KOA is mid stream in developing a
strategic plan for the next generation of Kampsight. I
can tell you that the OA board and the new Franchise
2
Advisory Committee both stressed to KOA the
importance of this project and that the redevelopment of
a Kampsight Committee is needed item for future input
from the users perspective.
The OA would also like to see a continued expansion
of international marketing, which we feel will result in
gaining many new campers that we may not currently
be reaching, especially in the Deluxe Cabin arena. KOA
will be attending both POW WOW and Rendezvous
Canada this spring , which deals with the International
Travel Market and Resellers etc. The OA will be
following up on this platform as the season progresses.
We also made note of the fact that the Marketing and
Operations Partners have been combined into one
committee. I personally attended the first FAC meeting
in Billings and was pleased by the groups participation
and involvement. The new FAC came up with some
great ideas and suggestions to improve this format, and
as the OA has two dedicated seats at the table, we will
continue to monitor this format to see its effectiveness
as things progress.
Some of the other areas the OA is continually working
on are:
1. VKR sales and the you- the OA is working with
KOA to improve the campgrounds potential for
renewal sales and new sales through program(s)
review and discussion. I am very pleased with
KOAs initiatives in this area so far, more to come
2. Credit Card Processing - as you know KOA
has conducted an audit and is reevaluating the
rates you are charged for credit card processing.
Unfortunately in this area , the Canadian KOA’s
are not able to be included, so the OA is closely
monitoring the issue as well.
Owners News
Go with a marketing company . . .
not just a site map company!
Tallahassee East/Monticello
Audubon St
6
7
8
PM9
C-
C-
Cardinal St
A4
E-7
E-8
E-6
E-5
A11
PM5
A3
A10
PM4
A2
A9
PM3
A1
A8
F-8
F-7
South Ave
F-6
F-3
F-5
F-4
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5
7
3
6
G-
2
G-
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1
H
6T E
AV
SOUTH AVE
4
3
THANK YOU FOR STAYING
H-
H-
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3
4
5
6
7
8
9
5
Jack,
Colby, Pepper Jack and others.
Restaurant •The
Gasbeautiful
• Diesel • Gift Monterey
Shop • Open
24/7
ary
Rd
Rd
Rd
ary
Power
ary
716 716
Prescott
Prescott
St
West
St
Closed Sundays
WIRELESS INTERNET
FREE at this KOA!
Showers
Laundry
Basketball
Pet Run
12
St
West
St
rd St
N
KOA Care Camps
St N
St
rd St St
Edwa West
St W
Edwa
Sophia
Sophia
9 King
ry St
Bounda
613-652-4379
Propane
Recycle
Dump Station
Restrooms
Artwork by AGS/TxAd
– 877.518-1989
www.TexasAdvertising.net
716
Prescott
Show Proof of Stay at
Cornwall
Trash Dumpster
3
2
4815 Bank St., Ottawa, ON K1X 1G6
St
41 Plaza Dr. Iroquois
Water Only
1401Metered
401 Site
401
138 138
Tent Site
Cornwall
Cornwall
138
HORSESHOES
GAZEBO
6
Map not to scale
OTTAWA CAMPING TRAILERS
• SALES • SERVICE
• RENTALS • PARTS
• Licensed RV Technicians
• Service all Makes
8
Full Hook-Up 30 & 50 AMP
a division of TexasAdvertising
d St
Edwar
354 King St W Prescott
10
Going to the I-5 when you
leave?
Take Hwy 152 east 1.5 miles
7
5
3814 Milton Road, Navan (Ottawa)
Sophia
Tel: (613) 258-3300
Fax: (613) 258-9258
MPH
Full Hook-Up 50 AMP
Water & Electric
CARS
ONLY
PARKING
AREA
WOMEN
8
V
ry
N
ry St Bounda
2111 Dundas Street Cardinal
www.decoratewithballoons.com
•M-F 6am-9, S 7am-9, S 8am-9
•
•Grocery •Deli •Video
•MEALS READY TO GO
•Hot Roast Chicken Mon-Fri.
•
Wings Friday
Breakfast Sandwiches
Country Style Coffee
Famous for our HOMEMADE BUTTER TARTS
251 South Gower Drive
Heckston, Ontario KOG 1J0
5
416
416 416
Serving the Ottawa region since 1980
613-835-2753
PET
AREA
MEN
STORE
GAME
ROOM
ENTER
PLAYGROUND
Full Hook-Up 30 AMP
a division of TexasAdvertising
43
• Spaces available for trailers, RVs, boats, and cars...
• Facilities are highly secured and monitored
• 24/7 access
12
13
12
11
PATIO
AREA
CLUB HOUSE
Bound
Rene Paquette Outdoor Storage
Gilmer Pharmacy
28
27
26
25
39
BBQ
BBQ
EXIT
VEHICLE
WASH
AREA
4
www. ottawaoutdoorstorage.com
9
18
17
15
14
Bounda
613-657-1764
613-340-8781
613-657-1764 -613-340-8781
4
A store like no other!
Celebrate while you’re on vacation!
Decorations for all occasions!
Light sticks-Party Favors-Loot Bags
A Great Stop for Kampers
We Deliver to the
tel.: 613.673.5129
fax: 613.673.5841
1.888.755.3267
59
58
57
56
55
54
53
MOBILE HOME
St
Pitt St Dam Dr
Pitt
Power
Dr
Dam Dr
Power Dam
South Mountain
613-989-2588
www.sandyrowgolf.com
613-925-4981
3
PLANTAGENET, ON
sco
Preeph
tt St
Jos
sco
Pre
g
hinke
Fis La
18
11
St
ph St
Joseephtt St
sco tt St
Jos
Pre
St
1
2
3
4
5
Serving Locally Raised Beef
GARAGE
PLEASE!
MIND YOUR SPEED.
CHILDREN, CRITTERS
&
OLD FOLKS AT PLAY!
GO SLOW!
Pitt
Clo
WINCHESTER, ON
tel.: 613.774.1616
fax: 613.774.5961
1.888.281.3267
Open Year Round
Fully Licensed
43
St St
St
E eySt E E
ley St ley
Malr St
Ma rMa
thie thie hier
Clo Clot
bbuurren
nburVeanann
Va
7
613-925-5663
Open Mon.-Sat. 6am Sunday at 7am
Sunday Brunch 9am-l:30pm (full menu available)
Buffet on Fri, Sat. and Sunday at 4pm
2801 Highway 2, Johnstown
T07
T06
T05
T04
T03
T02
T01
1
3
22
21
20
19
16
29
OFFICE
Site #
Bound
43
BRIDGEVIEW RESTAURANT
Overlooking the St. Lawrence
Outdoor Patio from a Snack to a Feast
We pamper your pets too...
Bring Fido, Rover and Spot to our
pet playground. A leash-free zone
for friendly paws. “Yes Skipper,
you must bring your mom or dad.”
94
93
92
91
90
89
88
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41
40
2
24
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36
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63
T10
T09
T08
Bound
AGENT
6
6
n Rd
a division of TexasAdvertising
2
15 K
17
YOSEMITE NATIONAL PARK
113
– located about 2 hours to
the east of
Los Banos, Yosemite National
Park features amazing granite
114
edifices and
picturesque forest, waterfalls
and wildlife. A favorite place
115
for hiking,
skiing, mountain climbing
and rock scrambling, the Park
also has fine
dining and numerous tours.
Be sure to enter the Park on
Hwy. 140 which
brings you through the tunnel
with amazing views of the
Park. There is a
charge to enter the Park.
www.YosemitePark.com
SAN LUIS RESERVOIR STATE
RECREATION AREA – located
less than
15 minutes west of the Kampground,
featuring areas for hunting,
bird-watching, hiking, boating,
fishing,
sail-boating, swimming, and
picnicking.
Be sure to visit the Visitors
Center located on Hwy. 152.
HILMAR
CHEESE
– approx.
Everything
you need
conveniently
at one
35stop!
minutes north of Los Banos
on
Hwy. 165, Hilmar Cheese Company
produces natural American
Ottawa 10
style
cheeses – Cheddar,
Ottawa
Visitors Center theme is tour,
Restroom & Showers Lock Code
Show your KOA Car Pass
for
Ottawa
taste, shop and eat!
Rd au Rd
Admission Exit
730 www.hilmarcheese.com
and Shanly Road • 613-657-3155
au
is free.
10% discount in the Restaurant
Ride Ride 31 31
FORESTIERE UNDERGROUND
u Rd
GARDENS – This unique attraction
Ridea
31 Internet
Wireless
located in Fresno (approx
is
Access
1.5 hours east of Los Banos),
Rd
Navan
featuring over
90 rooms, patios, gardens
613-989-2351
28
and courtyards that were
11
8
dug out by hand over a
40-year period. It encompasses
Open till 9 Daily
a space under a 4.5 acre piece
Available
ATM
Through
of land. There
Navan
is a charge for the guided tour.
Retail partner
Campground
www.undergroundgardens.co
(Ottawa)
Kemptville
Office
Kemptville
m
85
Kemptville
Located on West Side of
Interstate 5 on Hwy 33
Milto
N-
N-
N-
N-
N-
Kamping
Kitchen
52
51
66
65
82
81
95
St
J-1
J-2
J-3
J-4
TO
259
69
68
67
84
83
99
98
97
96
111
112
www.forebaygolfcourse.c
om
RICK’S PIONEER
GAS BAR
 Gas
 Diesel
 Grocery
 Video 5
 Pizza
 Ice Cream
 Country Style Coffee/Donuts
6
SOUTH TO
LOS ANGELES
J-5
Exit
Mailbox
K
87
86
85
101
100
107
108
109
Propane Provided by
1
K
K
TO EXIT
70
104
103
102
105
106
St
I-8
I-7
I-6
I-5
I-4
I-3
I-2
I-1
14
5
11am - 6pm
(or until BBQ is gone!)
209-827-1522
29500 Bayview Road
Santa Nella
Los
Banos
152
BBQ – Every Fri & Sat
Fun Day Trips and Tours
209-826-3637
AT
Los Banos W/I-5
1
GONZAGA RD
Family Camping
At Its Best!
13
13301 Hwy 33
Santa Nella
72 Par Course • Pro Shop
Restaurant & Lounge
Open Daily
Golf Carts & Driving Range
BAY VIEW
Welcome from the Parent Family
Oui, nous parlons Francais!
K
11
12
TO EXIT
Live Bait & Tackle
Food, Beverages & Cold Beer
Open to
the Public
33
5
Your Hosts
Spinnenweber
GUEST SERVICES GUIDE
Propane
MAIN STREET
MARKET
2
5
POOL
H-
2
Dumpster
4
SOUTH AVE
TO
SACRAMENTO
St Bank
H-
1
Pet Walk
Dump
Station
3
Bank
H-
23
Gustine
Los Banos W/I-5
Ibis St
Showers
2
209-854-6456
Bank
H-
25
With This Guide
www.wolfsensausage.com
Santa Nella
12:00 Noon
Grouse St
21
22
358 South Avenue
Gustine
10% OFF
$2 $4 $6 $8
Value Menu
Cardinal
While you are here, be sure to enjoy all
Ottawa South KOA the fun things to do around the area!
Check Out
TX 77356
19785 Hwy 105 West • Montgomery,
800-562-9750
Fax: St936-582-1218 • Reservations:
936-582-1200 • Heron
Dick
& Cathy
koa.com
[email protected] • www.lakeconroe
6
1
24
Santa Nella
THESE BUSINESSES ARE
RECOMMENDED BY
YOUR HOST. PLEASE LET
THEM KNOW YOU ARE
STAYING AT
Welcom
to
Lake Conroe/Houston North
G-
7
2
Falcon St
G-
8
3
F-1
9
4
Restroom
F-2
5
Tent Area
Phone
Laundry
North Ave
10
12820 Hwy 33
Less than 5 min from
campground
e
PM2
PM1
Eagle St
Water and
Electric
Online eBook link
for your website
unds/los-banos
You Are here!
ST
7
PM7
PM6
SAUSAGE
Over 60 different kinds of
fresh & smoked sausage
Eat Free!
TH
6
E-3
E-4
A13
A12
MEAT
America’s diner is always
open™
Tuesday Nights – Kids
If your puppy does his
business in a place
where people stroll,
then for the sake of
all of us, picking
up should be
your goal.
If it’s beneath
your dignity to stop and scoop
it up, then maybe in reality
you shouldn’t own a pup!
UR
D-
5
Dove St
PM8
A6
A5
®
FO
D-
4
E-1
E-2
3
2
D-
D-
1
D-
D-
You Are Here
D-
Office
Gift Shop/
Store
Game Room/
Lounge
Full
Hookup
A14
A7
6
5
2
3
4
C-
C-
1
C-
C-
Propane
Station
m • www.koa.com/campgro
1
HORSE CAMP
B-
5
9
B-
4
11
B-
3
10
B-
2
B-
B-
1
B-
B-
B-
B-
PM10
Blue Jay St
Dumpster
Area
Kamping
Lodge®
Kamping
Kabin®
B-
Mini
Storage
Legend
Kamping
Kottages®
Standard
Site Map
RV Storage
In Game Room
K
28485 Gonzaga Road •
Santa Nella 95322
209-826-5542 • Reserva
tions: 800-562-3992
E-mail: [email protected]
Things To Do ArounD Town while
Mini
Storage
LAUNDRY
Mini
Storage
Los Banos W/I-5
Find us
on the
web!
GUEST SERVICES GUIDE
WIRELESS
INTERNET
FREE at this KOA!
Well
ingt
on
Rd
Well
Welli ingt
ngto on
n RdRd
346 KOA Road • Monticello, FL 32344
Reservations: 800-562-3890 • Info: 850-997-3890
[email protected] • www.koa.com/campgrounds/tallahassee
For kids with cancer, the joys of childhood can
sometimes seem out of reach. But at KOA Care
Camps, these kids can enjoy a vacation while
getting the specialized care they need. Learn
more at koa.com!
We would like to thank all of our campers, staff
and local merchants for their unselfish support
of campground programs
throughout the summer.
Help those kids less
fortunate than you enjoy
camping too!
The KOA Kampground
Owners Association
established the nonprofit
Care Camps Trust in 1984.
W
St W St
King King
Cardinal KOA
FOR 10% Discount in Our
Parts and Accessory Store
10
1-613-822-2268 • 1-888-346-RVRV (7878)
www.ottawacamping.ca [email protected]
a division of TexasAdvertising
Call us!
Find out what AGS
can do for you —
there is nothing to
lose and everything
to gain!
S
G
General Manager
2011 - 2012
A D V E RT I
Artwork by TexasAdvertising.net – 877.518-1989
www.TexasAdvertising.net
.NET
36”x24” Wallboards for high traffic areas
Aaron B. Williamson
Booklet Site Map
AS
IN
609 Pittston Rd • Cardinal, ON KOE lEO
Information: 613-657-4536 • Reservations: 800-562-3643 • [email protected]
X
We are happy to welcome you to Cardinal Ottawa South KOA and sincerely hope you enjoy your visit!
TE
Ask us about your loyalty bonus!
877.518.1989  Fax: 877.343.9397
a division of TexasAdvertising
910 S. Crowley Rd., Suite #9-504  Crowley, Texas 76036
www.agspub.com  Email: [email protected]
AGS ... Over 26 years and going strong!
Sponsor for the President’s Message
3. Training - The OA is working with KOA on new training programs for things like convention, green initiatives
and in house ideas.
In our 3 board meeting so far this year we also spent considerable time discussing our own communications with
all of you. As a result of all of the discussions I have reported to you above, we would like to have your input, as
we have had the last several years. We have recently sent you the link to our latest survey seeking input from all of
you on these issues: branding, kampsight, marketing and international marketing, and our communications to all of
you through the many vehicles we have been using—website, newsletter, facebook and email blasts. If you haven’t
received it, the link to the survey is: https://www.surveymonkey.com/s.aspx
YOUR INPUT IS CRITICAL TO US AND DIRECTLY RELATED TO OUR EFFECTIVENSS IN NEGOTIATING
WITH INC. PLEASE BE COMPLETE THIS YEAR’S SURVEY AS SOON AS YOU CAN.
Thanks again to all of you for your support of the OA.
Dave Barton
President, KOA Owners Association
www.koaowners.org
January/Februay/March 2014
there’s KOA .
3
Volume 34, Issue 1
KOA OWNERS ASSOCIATION
Area 1
TENNESSEE, NORTH CAROLINA, SOUTH CAROLINA, ALABAMA, GEORGIA, FLORIDA, KENTUCKY, VIRGINIA,
WEST VIRGINIA
GREG BATTS
KENTUCK LAKES/PRIZER POINT
KOA 17146
1777 PRIZER POINT RD
CADIZ, KY 42211
Phone: (270) 522-3762
Email: [email protected]
Cell: (270) 350-2027
MARK MANNING
FANCY GAP/BLUE RIDGEPKWY KOA 46183
47 FOX TRAIL LOOP
FANCY GAP, VA 24328
Phone: (276) 728-7776
Fax: (276) 728-1014
Email: [email protected]
Cell: (480)-390-6782
Area 2
OHIO, DELAWARE, NEW JERSEY, NEW YORK, PENNSYLVANIA, MAINE, VERMONT, MASSACHUSETTS,
NEW HAMPSHIRE, MARYLAND, CONNECTICUT, RHODE ISLAND
VICKI COLE, PAST PRESIDENT SHELBY/MANSFIELD KOA 35164
6787 BAKER 47
SHELBY, OH 44875-9103
Phone: (419) 347-1392
Fax: (419) 342-5353
Email: [email protected] Cell: (419) 564-3495 H (419) 347-2299
KARL SCHMIDT, TREASURER
ELIZABETHTOWN/HERSHEY KOA 38181
1980 TURNPIKE RD
ELIZABETHTOWN, PA 17022
Phone: (717) 367-7718
Fax: (717) 367-3412
Email: [email protected]
Cell: (717) 201-0013
Area 3
MICHIGAN, ILLINOIS, INDIANA, NORTH DAKOTA, SOUTH DAKOTA, NEBRASKA, MINNESOTA, WISCONSIN, IOWA
JOE LONG
LENA KOA
10982 US HIGHWAY 20 WEST
LENA, IL 61048
Phone: (815) 369-2612
Fax: (815) 369-2018
Email: [email protected]
Cell: (630) 991-6690
HOPE PERKINS
Elkhart/Middlebury KOA 14133
52867 State Rd.
Middlebury, IN 46540
Phone: (574) 825-5932
Fax: (574) 825-1080
Email: [email protected]
Cell: (574) 849-7706
Area 4
LOUISIANA, MISSISSIPPI, KANSAS, MISSOURI, OKLAHOMA, TEXAS, ARKANSAS
MARSHAL GRAY
SAN ANGELO KOA 43111
6699 KNICKERBOCKER RD.
SAN ANGELO, TX 76904 Phone: (325) 949-3242
Email: [email protected]
Cell: (325) 656-6446
4
DIANE KING, SECRETARY
SPRINGFIELD/RT 66 KOA 25137
5775 WEST FARM ROAD 140
SPRINGFIELD, MO 65802
Phone: (417) 831-3645
Fax: (417) 863-0295
Email: [email protected]
Cell: (417) 209-4845
Owners News
BOARD OF DIRECTORS 2014
Area 5
ALASKA, WASHINGTON, OREGON, IDAHO, MONTANA, WYOMING
KIM CARRANZA
TWIN FALLS/JEROME KOA 12109
5431 US HWY 93
JEROME, ID 83338
Phone: (208) 324-4169
Fax: (208) 324-4376
Email: [email protected]
Cell: (208) 490-0709
HOMER STAVES, VICE PRESIDENT
WHITEFISH/KALISPELL KOA 26161
3191 PARKHILL
BILLINGS, MT 59102
Phone: (406) 656-7086
Fax: (406) 656-7086 Email: [email protected]
Cell: (406) 672-2383
Area 6
HAWAII, CALIFORNIA, NEVADA, UTAH, COLORADO, ARIZONA, NEW MEXICO
PAMELA MENDALA
CRAIG SISCO
CLOVERDALE KOA 5275
FORT COLLINS/LAKESIDE KOA
1166 ASTI RIDGE RD, PO BOX 600
1910 LAKESIDE RESORT LANE
CLOVERDALE, CA 95425
FORT COLLINS, CO 80524
Phone: (707) 894-3337 Phone: (970) 484-9880
Fax: (707) 894-9206
Fax: (970) 493-8900
Email: [email protected]
Email: [email protected]
Cell: (707) 849-4697
Cell: (970) 213-4081
Area 7
CENTRAL & EASTERN CANADA
DAVE BARTON, PRESIDENT
1000 ISLAND/IVY LEA KOA 55203
514 1000 ISLANDS PKWY
LANSDOWNE, ON K0E 1L0
Phone: (613) 659-2817
Fax: (613) 659-2992
Email: [email protected]
Cell: (613) 539-2018 (winter #)
Area 8KOA Inc. Liaison
Executive Director
WESTERN CANADA
JIM BROWN
JEF SUTHERLAND
HINTON/JASPER KOA 51124
VP OF FRANCHISEE SERVICE
50409 B HIGHWAY 16; Box 5052
PO BOX 3055
HINTON, AB T7V 1X3
BILLINGS, MT 59114
Phone: (780) 865-5061
Phone: (800) 548-7104
Email: [email protected]
Email:[email protected]
Cell: (403) 815-4833; Winter (403) 288-8351
www.koaowners.org
WILLIAM RANIERI
3416 PRIMM LANE
BIRMINGHAM, AL 35216
(800) 678-9976, (888) 461-2062
FAX: (205) 823-2760
Email: [email protected]
Cell: (205) 587-5309
January/Februay/March 2014
HANS WAGNER
1000 ISLANDS/KINGSTON KOA
2039 CORDUKES RD.
KINGSTON, ON, K7L4V4
Phone: (613) 546-6140
Fax: (613) 546-6178
Email: [email protected]
Cell: (613) 546-6178
5
6
Owners News
Volume 34, Issue 1
KOA Owners Association Board of Directors 2014
50
years
2014 is the 50th Anniversary of the OA.
The first annual meeting was held in 1964 in Billings, MT.
www.koaowners.org
January/Februay/March 2014
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7
Volume 34, Issue 1
8
2014 State & Provincial Presidents
If you have any news from your state that you would like to share with other members please send to [email protected]
CALIFORNIA/NEVADA
Brian Cushman
Lake Isabella/Kern River KOA 5106
15627 Highway 178
Weldon, CA 93283
(760) 378-4669
[email protected] NEW ENGLAND
John Kelsey
Northampton/Springfield MA KOA 21137
139 South Road
Westhampton, MA 01027
(413) 527-9862
[email protected]
TENNESSEE/KENTUCKY
Charles Dameron
Ashland/Huntington West KOA 17144
80 KOA Lane
Argillite, KY 41121
(606) 929-5504
[email protected]
COLORADO
Deborah Brunovsky
Ouray KOA 6158
PO Box J
Ouray, CO 81427
(970) 325-4736
[email protected]
NEW MEXICO
Larry Pasekoff
Santa Fe KOA 31159
934 Old Las Vegas Hwy
Santa Fe, NM 87505
(505) 466-1419
[email protected]
TEXAS
Marshal Gray
Concho Valley KOA 43111
6699 Knickerbocker Rd
San Angelo, TX 76904
(325) 656-6446
[email protected]
FLORIDA
Elliott Smith St. Augustine Beach KOA 9205
525 W. Pope Rd
St. Augustine, FL 32080
(904) 806-1431
[email protected]
NEW YORK
Anita Perry
Chautauqua Lake KOA 32233
5652 Thumb Road
DeWittville, NY 14738
(716) 386-3804
[email protected]
UTAH/IDAHO
Oscar Carranza
Twin Falls/Jerome KOA 12109
5431 US Hwy 93
Jerome, ID 83338
(208) 324-4169
[email protected]
Heartland-AR, OK, KS, MO
Scott King
Springfield/Route 66 KOA 25137
5775 West Farm Road 140
Springfield, MO 65802
(417) 831-3645
[email protected]
OHIO
Garry Cole
Shelby/Mansfield KOA 35164
6787 Baker 47
Shelby, OH 44875-9103
(419) 347-1392
[email protected] VIRGINIA
Susan Hart
Fredericksburg KOA 46105
7400 Brookside Lane
Fredericksburg, VA 22408
(540) 898-7252
[email protected]
ILLINOIS
John Downing
Rock Island KOA 13156
2311 78th Avenue West
Rock Island, IL 61201
(309) 787-0665
[email protected]
OREGON
Michael Greig
Corvallis/Albany KOA 37176
33775 Oakville Rd. SW
Albany, OR 37321
(541) 967-8521
[email protected] WASHINGTON
Karen Rosier
Seattle/Tacoma KOA 47161
5801 S 212th Street
Kent, WA 98032
(253) 569-9532
[email protected]
INDIANA
Hope Perkins Elkhart/Middlebury KOA 14133
52867 State Rd. 13
Middlebury, IN 46540
(574) 825-5932
[email protected] PA CENTRAL
John Dillon
Bellefonte/State College KOA 38117
2481 Jacksonville Rd
Bellefonte, PA 16823
(814) 355-7912
[email protected] WISCONSIN
Jeff Irwin
Madison KOA 49106
4859 Cty Rd V
DeForest, WI 53532
(608) 846-4528
[email protected]
MICHIGAN
Cathleen Kuebler Traverse City KOA 22225
9700 M37
Buckley, MI 49620
(231) 269-3203
[email protected] PA-WEST
Gary Levesque
Philadelphia/West Chester KOA 38104
PO Box 920
Unionville, PA 19375
(610) 486-0447
[email protected] WESTERN CANADA
James Brown
Hinton Jasper KOA 51124
4720 Vegas Rd NW
Calgary, AB T3A 1W3 CANADA
(780) 865-5062
[email protected]
MINNESOTA
Carissa Vannoy Bemidji MN KOA 23125
510 Brightstar Road NW
Bemidji, MN 56601
(218) 444-7562
[email protected]
SOUTH CAROLINA
Bill Olendorf
Point South KOA 40113
14 Kampground Rd
Yemassee, SC 29945
(843) 726-5733
[email protected]
EASTERN CANADA
Richard Marcoux
1000 Island/Mallorytown KOA 55208
1477 CR 2 PO Box 29
Mallorytown, ON K0E 1R0 CANADA
(613) 923-5339
[email protected]
MONTANA/WYOMING
Homer Staves Whitefish/Kalispell KOA 26161
5121 Highway 935
Whitefish, MT 59937
(406) 862-4242
[email protected]
SOUTH DAKOTA
John Adler
Hot Springs KOA 41114
27585 SD Highway 79
Hot Springs, SD 57747
(605) 745-6449
[email protected]
Owners News
Chadwick_AD_122810:Layout 1
Upcoming State Meetings
12/28/10
12:41 PM
Page 1
Heavy Duty American Made
Campground Equipment
UPCOMING EVENTS
Utah/Idaho Owners Association Meeting
17 Oct 2014 9:00 AM • KOA Owners Association
Colorado KOA Owners Association Meeting
09 Sep 2014 9:00 AM • KOA Owners Association
Picnic table frames,
fire rings & grills at
competitive prices.
NEW YORK KOA OA SPRING MEETING
29 Apr 2014 9:00 AM • KOA Owners Association
Please contact the OA headquarters office to list any
upcoming meetings in your area. We will be happy
to include them on our webpage and in the next
Issue of the OA news.
P.O. Box 85 • Chadwick, IL 61014
[email protected]
Call toll free or
visit our website
to receive a
free catalog.
January/Februay/March 2014
800.732.4602 • www.Chadwickmfg.com
www.koaowners.org
9
Volume 34, Issue 1
ILLINOIS KOA OWNERS MEETING MINUTES
March 25, 2014
Rock Island KOA
Hosts: Carole & John Downing
Welcome and introductions 9:00AM
Present Thomas & Sylvia Weber, Walter & Karen Freeman, Linda & Dave Waszak, Joe Long, John & Carole
Downing, Glenn Klinkman, Stan Roller, and Steve Albrecht, BDC
Financial Report
John gave the report with the treasury currently hold just over $580. No rebate check received this year from the OA
Minutes of October meeting
Read and approved
Marketing Efforts
An inventory of the Illinois trifold brochures indicates that we are close to the end and will need to print more. It
was decided to stay with the trifold as the space is needed to list all parks. As the RV shows start in January it was
decided to have the new trifold available at the fall meeting. Joe and Thomas agreed to rework the design to add
some color and new pictures once proofs are ready all parks will have the opportunity to correct any information on
their park. All cost will be shared equally and all parks concurred.
Illinois Owners Web Page was discussed and the page was pulled up on screen for review. One question asked was
how much traffic went through that page. Thomas did not have an answer but said he would try to find out and report
back in the fall.
Constant contacts discussion and demonstration by Thomas will be put off until fall meeting.
KOA camping shows.
Reviewed show results and discussion of future shows. Rosemont, Quad Cities and Peoria all seemed to have
attendance increases. Request of actual numbers produced rather dubious numbers but it was clear the numbers
are up. John noted that Peoria did not distribute a contract at the end of the show and there is speculation that the
Peoria and Springfield shows may not be around next year. As the Springfield show is this weekend March 28-30,
Springfield, Casey and Benton will advise in the fall as to the results and our need to continue the show.
There was discussion of two new shows, Belville and Rockford, and whether we should consider doing those
shows. It was decided to wait until this fall to evaluate adding one or both shows and dropping any show. Thomas
& Sylvia did participate in the Rockford show at their expense this year and thought the show was productive and
growing. Walt and Stan will check into the Belville show and report back in the fall.
OA report from Joe
Joe gave us an OA report as he is our area rep on the board. Joe said that KOA has informed the OA that kampsight
will not see any major changes soon. The big problem is cost but KOA will need to do something before long
because they are running out of programmers for their antiquated system. More promises missed (so much for Good
to Great at KOA, Inc.). OA also asked KOA to be more diligent in making new and existing parks adhere to the
system standards. Joe said he thinks the real issue is that KOA does not want to reduce numbers and thus reduce
revenues. Joe also stated the new gift card program is delayed and pointed a finger at Kampsight for the delay (fancy
that, Kampsight is the bottle neck).
10
Owners News
Presentation by BDC Steve Albrecht
Steve Albrecht gave the group news of what is new at KOA. He stated the new VKR rates will go into effect on May
4th with an increase to $27. KOA has agreed to give $1 of the increase to Care Camps and is hoping that owners
will also consent to giving $1 of the increase to Care Camps. He said current system stats show that reservations,
registrations, camper nights and dollars are all up at this time for 2014. Right now all indicators point to a good
year with potential growth of 2 to 4%. Steve said 126 parks are now branded or in the process. He reported that
no major upgrades are planned for Kampsight. He said we will be switching to a new credit card provider and that
the change should have been done by now but has been delayed after KOA Inc. found out that their new provider,
Bank of America does not provide services in Canada. Wow talk to a vendor without making sure they can provide
the complete product, way to go. Gift cards are also delayed and there does not appear to be an expected go date.
Steve next provided a presentation on “Cabins Dollars and Cents” This presentation took about 2.5 hours. Steve
addressed the growth in cabin revenues verses camping cabins, RV and tent sites. Steve brought up a spread sheet
tool available on ekamp that allows the owner to input financial information to determine need and pay back
of investing in additional deluxe cabins. The group took time to work through a hypothetical example change
parameters to see what the various out comes might be. A significant amount of time was spent discussing linens
and should parks provide linens as part of the standard service of renting a cabin. Some owners were concerned we
are becoming hotel businesses and moving away from our traditional core business of serving the camping public.
Steve pointed out that at this time we are addressing the need of those that wish to camp and recreate in a nontraditional way and that linens would open the opportunity for owners to attract ever more of the non-traditional
camping public. Much of the discussion on linens focused on the cost of providing the service, infrastructure or
non-availability of service providers to provide linens. It was clear that most of the owners were not excited about
moving to linens as a standard service.
The presentation was well received and Steve was thanked for attending the meeting.
Lunch
Park Tour of Rock Island KOA was not conducted because of our ever lingering winter. The morning of the
meeting Rock Island received an inch of snow, the wind was blowing at 15-20 MPH and temperatures were in the
20s. With time limited and poor weather conditions the tour was dropped.
Thanks for attending and participating.
Adjourn 3:00pm
January/Februay/March 2014
Bed bugs were next discussed by the group with Dave leading the discussion. He reported on the bug heater that
was purchased with group funds last fall. Because of the winter he was not able to run the heater until this spring
and was in the process of running the heater in the infested cabin. He said the heater was maintaining a temperature
of 150 in the cabin and he planned to allow it to run for several days. He would than test for the presents of bugs
in the cabin and re-treat if needed. He would next proceed to treat as a preventative measure his remaining cabins.
Dave explained that the use of the heater was very simple and that he did need to acquire electrical cords to make
all connections. Once he has the total cost the group will reimburse for the cost, the cords will travel with the heater.
It was decided that the heater would next go to Chicago, Lena, Rock Island and Kankakee. At the fall meeting if
not before the heater would move to the southern parks. This schedule is subject to change should any park have
a need to treat an infestation. It was also noted that the heater not only kills bed bugs but bugs of all sorts without
the risk of pesticides.
www.koaowners.org
11
Next Meeting location Kankakee, October 27th and 28, 2014.
12
Owners News
Volume 34, Issue 1
Africa 2014 | Rain Harvest Project
by Mike Kuper
Pictured here are Amy, Tony and daughter Hailey Raposo (Barrie KOA) Cathy and Jeff Stovold (Toronto North
KOA) Kristie and Michael Kuper (Thunder Bay KOA) along with 17 others. Together they went on a mission
to MCF in Kenya Africa. The main purpose for this trip was to help catch rain water from the
they put the word out to form a mission group to go to MCF in Kenya to help with the manufacture, teaching
and installing of the gutters. The ladies came along with their talents, some singing and dancing with the children,
and others teaching in the classrooms! Together they helped sort out donations that we had brought over. They
also did some mending and worked miracles, adding ribbons & bows to clothing that the children wear to church.
The team also funded 2 dinners for the children. The first at MCF approximately 500 children at Ndalani and
the second about 500 children at the Yatta location. Not only funded but together with the children we helped
prepare it! We peeled about 200 lbs of potatoes and spent the day making chapoti which is (flour,salt,water)
somewhat like a pancake, cooked over small coal burners. We also served beef (meat is not often served), rice and
juice. What an experience! The joy to serve the special dinner, and also to share in the meal, it was delicious!!!
We were all truly blessed to be included in the Rain Harvest Project!
January/Februay/March 2014
roofs of their buildings by installing gutters. Not only the team working together finishing the buildings but more
importantly teaching the Kenyans how to make and install the gutters. We managed to complete 14 buildings
of the 40 or so that they already have. The team left confidently knowing that the they will be able to finish the
job. With the gutter equipment & the knowledge, the MCF men they taught will be able to continue projects
in the villages and bring in income. Charles Mully (Founder of MCF) works at making MCF self sustaining,
this project is an example and will continue to help MCF thrive. It all began a couple of years ago when a few
of us went over as ambassadors. Our group leaders Vicki and John Buchner own a manufacturing plant that
produces aluminum products such as soffit, fascia, gutter material. John had a vision and saw the need. Charles
Mully and John spoke and were excited at the prospect that together we could help catch the rain water off their
buildings! Water is a very precious commodity in Africa. Since that meeting the Buchner’s acquired, through
their own business, and along with their suppliers a gutter machine, tools and enough material to install at least
a mile of gutter. Early into 2013
www.koaowners.org
13
Volume 34, Issue 1
Owners Association Associate Members
Call them first!
THE FOLLOWING ARE ASSOCIATE MEMBERS OF THE KOA OWNERS ASSOCIATION. PLEASE REMEMBER THAT THESE
VENDORS PAY DUES TO SUPPORT THE OWNERS ASSOCIATION:
AGS/TXAD
BRIAN SCHAEFFER
910 S CROWLEY ROAD
SUITE 9-504
CROWLEY, TX 76036
877-518-1989
[email protected]
http://www.agspub.com
AGS, owned by Texas Advertising, Inc.
(TXAD), offers high quality marketing
services to the RV Park and Campground
sector, specifically guest directories and
website design to marketing consulting.
Anderson’s Brochure Distribution
Service
JOE TICE
3625 FOX HILL DRIVE
CHAMBERSBURG, PA 17202
866-645-1897
[email protected]
Anderson’s distributes campground
and RV resort brochures at 21 RV and
camping shows in the US and Canada.
Chadwick Manufacturing, Ltd.
ALLEN SMITH
PO BOX 85
CHADWICK, IL 61014
815-684-5152
[email protected]
http://www.chadwickmfg.com
Chadwick Manufacturing has been a
leading manufacturer of high quality picnic
table frames, park benches, grills, and fire
rings to parks and campgrounds for over
fifty years.
Conestoga Log Homes
JOHN BROWN
246 N LINCOLN AVE
LEBANON, PA 17046
800-914-4606
[email protected]
http://www.conestogalogcabins.com
Conestoga Log Cabins has provided
cabins, bathhouses, bunkhouses and
commercial buildings for KOA for over 15
years with over 3,000 cabins sold. Now
offering Timberframe cabins.
Darrell Hess & Associates
DARRELL HESS
367 DELLWOOD ROAD
BUILDING E, SUITE 2
WAYNESVILLE, NC 28786
828-452-1535
[email protected]
http://www.campgroundsforsale.com
Campground sales.
14
Evergreen USA
LUCAS HARTFORD
10 FALCON ROAD
LEWISTON, ME 04240
800-343-7900
[email protected]
http://www.evergreenusa.com
Evergreen is the insurance company
owned by the camping industry.
For 35 years we have been helping
campgrounds, RV Parks & Resorts with
their insurance needs.
Gerber Tables
BRIAN LEGLER
2917 LATHAM DRIVE
MADISON, WI 53713
800-393-9923
[email protected]
http://www.gerbertables.com
Picnic tables.
Independence Bank
DEBBIE CALLAHAN
PO BOX 2900
HAVRE, MT 59501
406-265-1241
[email protected]
http://www.ibyourbank.com
Independence Bank is a premier lender
for campground purchases, refinances,
cabin/lodges financing and improvement
loans.
Leavitt Recreation &
Hospitality Insurance
CHRIS HIPPLE
1001 LAZELL STREET
STURGIS, SD 57785
866-465-2797
[email protected]
http://www.lrhinsurance.com
We specialize in resort, campground
and hospitality business throughout the
nation. Coverage designed exclusively
for your industry coupled with exceptional
customer service.
Outdoor Insurance Group
GLENN SUDOL
726 FRONT STREET
SUITE C
LOUISVILLE, CO 80027
303-951-5050
[email protected]
http://www.oigcorp.com
Outdoor Insurance Group is a specialty
insurance agency for the outdoor
hospitality and recreation market.
ParknPool
LAURA DUDLEY
40 PARK PLACE
LEXINGTON, VA 24450
877-777-3700
[email protected]
http://www.parknpool.com
We are the original online vendor
of commercial pool furniture now
offering superior products from over
40 manufacturing companies. We are
proud to be a Veteran Owned SBE/WBE
Corporation. High quality commercial
furnishings.
Phelps Honey Wagon
JAYLENE SHANNON
158 WHISKEY SPRING ROAD
DILLSBURG, PA 17019
800-463-3707
[email protected]
http://www.phelpshoneywagon.com
Since 1970 our product line offers RV
parks and campgrounds the most efficient
and economical method of providing full
hookups to all your sites.
Philadelphia Insurance Companies
SUSAN HORTSMANN
ONE BALA PLAZA, SUITE 100
BALA CYNWYD, PA 19004
800-873-4552
[email protected]
http://www.phylins.com
Philadelphia Insurance Companies
designs, markets and underwrites
stand-alone Campground and RV park
operators, incorporating value-added
coverages and services. PHLY is rated
A+ by AM Best Company.
Southeast Publications
CARLENE MORRIS
10601 STATE STREET
SUITE 1
TAMARAC, FL 33321
800-832-3292
[email protected]
http://www.southeastpublications.com
Since 1986 we have been providing the
BEST full color and limited color site maps
and area guides, rack cards, specialty
advertising promotional products. We
also offer free listing service for all our
campground clients – Rving USA.com
Owners News
Telamode Inc.
SUSAN & ALLAN MILLWARD
PO BOX 5298
MASSENA, NY 13662
800-263-2951
[email protected]
http://www.telamode.com
Telamode manufactures, formulates
and distributes Eco-Logo Certified
products. They deodorize, clean
and digest fat, oil and grease found
in RV/Septic tanks and grease traps.
Telamode distributes water-free urinals.
Wilcor International
MICHELE MEDINA
161 DRIVE IN ROAD
FRANKFORT, NY 13340
800-356-2345
[email protected]
http://www.wilcor.net
Wilcor International is the #1 supplier
to the vacation industry with the
largest variety from one source. We
proudly research and develop new and
innovative products to help make your
business prosper.
January/Februay/March 2014
TengoInternet, Inc.
ERIC STUMBERG
106 E 6TH STREET
SUITE 900
AUSTIN, TX 78701
512-469-7660
[email protected]
http://www.tengointernet.com
TengoInternet is the oldest and largest
wireless service provider to the
outdoor hospitality industry, delivering
turnkey Wi-Fi Solutions for over 900
campgrounds, hotels and marinas in
North America.
Utility Supply Group
Wade Elliott
26519 Bond Road NE
Kingston, WA 98346
800-800-2811
[email protected]
http://www.go-usg.com
National provider of RV pedestals
and boxes. Electric meters, wire and
distribution load centers are also
available. USG sells the Xlerator hard
dryer in KOA yellow. The Xlerator not
only dries your hands, but will save you
about 90% over paper towels and up to
85% over hand dryers.
www.koaowners.org
15
Volume 34, Issue 1
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19
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Owners News
Re-caulking with siliconized acrylic latex caulk
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www.koaowners.org
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January/Februay/March 2014
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21
Volume 34, Issue 1
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22
Owners News
Tidbits
As I sit here waiting for the thermometer finally to hit double digits and dreaming of the day
when the polar ice cap recedes from Pennsylvania a few rambling thoughts worth sharing
came to me.
I remembered Windows XP support will end in April of this year. No support-No security. I
went to the Microsoft website and downloaded the Windows Upgrade assistant. It checked
my computers to see if they were compatible with an upgrade to Windows 7 or 8. They were
not. I ordered new computers. I went with Windows 7 and found all of my documents and
programs seamlessly transferred and work just fine.
I came across an article in the digital edition of Pest Control Technology (www.pctonline.com) magazine on bed
bug treatments. There are some fairly new insecticides out there. Transport, Tandem and Temprid are dual mode
products designed to help reduce issues with treating insecticide (pyrethroids) resistant critters. Another product
is Phantom. Phantom is in a class all by itself and does not repel critters like pyrethoids may. Here’s my disclaimer:
Read and follow the label.
This brings me another tidbit. I’m an information junkie. Always browsing for new information, from trusted sources,
that I can take back to the business. The HotelResources.com site has several free newsletters you can subscribe
to including the Daily Hotel Industry News and Hospitality Trends. The Hotel Law Blog is another site that can be
subscribed to. I subscribe to the American Hotel and Lodging Association’s (AHLA) Lodging Magazine. There is a
print version and a weekly email. Next is the Convenience Store news. This covers food trends, consumer trends,
hardware, software and more. Another source is through Stagnito Media (http://www.stagnitomedia.com/). Here
you can find the Convenience Store News and it’s related print/digital editions.
Okay, maybe I have too much time on my hands. I do believe that in every one of these, and others I read, I have gained
insight and useful information for myself and my business. After 20 years in the industry it is clear camping as we
know it is in constant change. 20 years ago I don’t remember 50 amp rigs or slide outs (tip outs on park models, yes).
Looking for campground specific site, check out rvdailyreport.com and www.woodallscm.com. They are industry
related new aggregators with continuous updated daily. www.rv-pro.com/news is another source for up to date
industry related news.
After 20 years of trying various ways of communicating around the campground we broke down and put in an FCC
licensed radio system. Our problem is the campground covers 50 acres over a hill. It is narrow and deep. The office
sits at the top of the hill, in the middle of the property. The front fishing pond sits 50 feet lower than the office. The
wastewater plant sits out back and is 100 feet below the office and through the woods. There were always dead
spots no matter what radios we used. I filled out the FCC paperwork. It wasn’t as bad as I thought. There is a lot of
helpful information out there and various FCC calculators for some of the technical questions. The paperwork was
submitted to a third party who assigns a frequency. Then the paperwork goes off to the FCC. I went from vhf, which
works well in open ground, to uhf which has greater building penetration. I also added a repeater at the office.
Now we full communication throughout the campground. No dead spots. I chose ICOM portable radios. They were
cheaper than previous non-licensed radios. The ICOM I selected have a speaker output of 800 mw. That’s roughly
60% louder than standard radio outputs. Since we use a lot of workampers, and many of them are older, getting
radios that they may hear better was a plus. There are a lot of options. For repeaters, you can get a full power
repeater of 45 watts or more. There are also lower power, less expensive options. Ritron makes 2-5 watt repeaters
for smaller areas. Just getting an FCC licensed system allows you to use 5 watt radios instead of 2 watt non-licensed
radios. No repeaters needed. There are so many options and the prices have dropped over the years that if you need
to improve your communications there’s something out there to help.
As the population widens we have started using 2 x 12 boards for the seats on our picnic tables. Nuff said.
January/Februay/March 2014
As the glacier recede I have begun to see the aftermath of winter. The number of limbs and trees laying on the
ground is staggering. As you do the same, don’t forget to look up. I see nearly as many broken limbs and tree tops
hung up in the trees. Widowmakers they’re called. They can drop at any time.
Respectfully, Karl Schmidt
www.koaowners.org
23
Volume 34, Issue 1
THE B2B FULL-FUNNEL
MARKETER’S HANDBOOK
Brand Awareness
Content Engagement
& Education
Lead Generation
& Sales Conversions
Reprinted with permission from BIZO
24
Owners News
The B2B Full-Funnel
Marketer’s Handbook
F

or business-to-business marketers, the sales cycle has grown
increasingly complex in the last decade. No longer is it possible
to simply invest in predictable marketing channels, such as direct mail,
trade shows, and trade magazines, and then count on receiving calls
from prospects.
Today, prospects spend a considerable amount of their time online:
Americans are now spending nearly 20 hours each week on the Internet,
across more than 644 million websites.1 They are heavily influenced by
sources including online reviews, personal recommendations, and social
content. They are also influenced by display and search advertising
campaigns that appear on the sites they visit. This gives them access to
more information about potential business solutions than ever before.
Accordingly, such prospects are spending more time conducting
independent research and carefully evaluating information internally
before reaching out to a solutions provider. According to a BtoB Magazine/
Bizo survey, 43% of respondents said their organizations’ sales cycles had
lengthened within the past three years.2 Forrester Research notes that
today prospects are
thirds to 90% of the way
through their buying
journey before contacting
a vendor.3 Essentially, the
marketing funnel is now
controlled by the buyer.
According to Forrester Research, a B2B buyer’s journey is often
ninety percent over before sales is contacted.
1 “March 2012 Web Server Survey,” Netcraft 2012.
http://news.netcraft.com/archives/2012/03/05/march-2012-web-server-survey.html
2 “The Evolving B2B Purchase Process,” BtoB Magazine, April 2013.
January/Februay/March 2014
anywhere from two-
3 “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” Forrester, October 2012.
www.koaowners.org
25
Volume 34, Issue 1
Because prospects aren’t likely to reach out to your organization
immediately, it’s important to use a full-funnel marketing approach to
reach out to target prospects through multiple digital marketing touch
points, both early in the buying process and at every stage thereafter.
Your competitors are already making such efforts to engage prospects
and capture leads early in the process—and if you haven’t developed
your own strategy, your target prospects are unlikely to reach out to your
organization. Marketers can no longer take a passive approach, assuming
that prospects will respond to their outreach programs; they must now
develop a comprehensive approach to reaching prospects and engaging
them throughout the entire marketing funnel in order to complete
a conversion.
What are the levels of the
marketing funnel?
T
he concept of the “marketing funnel” provides a helpful framework
for B2B marketers to understand each stage of a prospect’s decision-
making progress and to guide them in developing marketing programs
that are appropriate for every stage. In today’s age of advanced marketing
technologies and rapidly evolving best practices and strategies, marketers
are in a strong position to cost-effectively reach their target audiences at
every stage of the funnel.
At the top of the funnel, marketers should focus on building awareness
and recall of their company and products among prospects who are
currently unfamiliar with their brand. The goal is to convey what your
company does, why your products are unique, and why prospects should
care about your company.
In the mid-funnel, your goal is to educate and influence prospects after they
are aware of your brand, but before they are necessarily ready to engage
with a sales representative or share their contact information. Your mission
is to give them the tools and resources to educate themselves about your
solution and how it can assist them, using specific calls-to-action that will
help them find the most relevant information.
26
Owners News
At the bottom of the funnel, your goal is to convert prospects into leads
and paying customers, enlisting them to sign up for newsletters or product
trials or to purchase your solution. By building awareness and nurturing your
prospects earlier in the buying process, at this point, you are likely to have a
group of highly targeted prospects ready to convert—but they may need a
few more reminders to nudge them into action.

I
Targeting the full funnel
n planning a comprehensive marketing strategy, marketers must employ
a diverse set of programs that impact the entire funnel. Full-funnel
marketing is focused on understanding the key objectives you need to hit
at each stage of the funnel, pinning down the right metrics to measure
progress against those objectives, and then deploying the most effective
programs to achieve them.
Marketers who employ a diverse set of strategies to reach prospects
across the entire funnel are likely to achieve the greatest success. And, it’s
important to understand the specific roles various programs and channels
can play in achieving that end goal. For example, online display advertising
should not be considered as a “top-funnel only” strategy; it has proven
remarkably effective when used in comprehensive programs that reach
every stage of the marketing funnel. In a recent comScore study, researchers
found that prospects who viewed search marketing ads for a company were
82% more likely to buy the product in question than if they received no
exposure. However, when the search ads were paired with display ads, the
4 comScore white paper, September 17, 2010.
January/Februay/March 2014
researchers saw a 119% lift in sales 4 for this mid-funnel marketing strategy.
The second half of this article will be included in the OA Issue 2 edition.
www.koaowners.org
27
Volume 34, Issue 1
SE Publications Ad
28
Owners News
Funnies
www.koaowners.org
He immediately phoned the police,
who asked, “Is
someone in your house?” and Geo
rge said, “No,”
and explained the situation. Then the
y explained that all
patrols were busy, and that he should
simply lock his door
and an officer would be there when ava
ilable.
George said, “Okay,” hung up, counte
d to 30, and phoned
the police again.
“Hello, I just called you a few sec
onds ago because
there were people in my shed. We
ll, you don’t have
to worry about them now because
I’ve just shot them
all.”
Then he hung up. Within five minute
s three squad cars,
an Armed Response unit, and an am
bulance showed up.
Of course, the police caught the burglar
s red-handed. One of the policemen said to George
, “I thought you
said that you’d shot them!”
George said, “I thought you said
there was nobody
available!”
January/Februay/March 2014
of a
Reaching the end
Human
job interview, the
asks a young
Resources Officer
t of the
engineer fresh ou
stitute
Massachusetts In
of Technology,
g salary
“And what startin
r?”
are you looking fo
ies,
The engineer repl
$125,000
“In the region of
g on the
a year, dependin
.”
benefits package
quires,
The interviewer in
ld you say to a
“Well, what wou
eeks vacation,
package of five w
, full medical
14 paid holidays
pany matching
and dental, com
to 50% of salary,
retirement fund
car leased every
and a company
red Corvette?”
two years, say, a
up straight and
ts
si
r
ee
n
gi
en
e
Th
you kidding?”
says, “Wow! Are
plies,
The interviewer re
arted it.”
“Yeah, but you st
This is the true story of George Phi
llips of Meridian,
Mississippi, who was going to bed whe
n his wife told him
that he’d left the light on in the shed.
George opened the
door to go turn off the light but saw the
re were people in
the shed in the process of stealing thin
gs.
29
Volume 34, Issue 1
Campfire
Banana Splits
Ingredients:
6 large bananas, unpeeled, stems removed
2 cups semisweet chocolate chips
1 package miniature marshmallows
Directions:
Preheat the grill for high heat.
Spray 4 sheets of aluminum foil, large enough to wrap
bananas, with cooking spray.
Slice the peel of the banana from stem to bottom, while
slicing the banana inside lengthwise. The bananas can
be cut into slices instead if you like, (while still in the
peel) for easier handling later.
Carefully open the banana just wide enough to place
the chocolate chips and marshmallows inside the peel
with the banana. Stuff with as much of the chocolate
chips and marshmallows as desired.
Wrap the bananas with the aluminum foil and place
on the grill or directly in the coals of a fire. Leave in
long enough to melt the chips and the marshmallows,
about 5 minutes. Unwrap bananas, open the peels
wide, and eat with a spoon.
30
Campfire
Foil Packs
Ingredients:
Original recipe makes 4 packets
1 lb. skinless boneless chicken breast meat cubed
2 onions, diced
1 (8 ounce) package sliced fresh mushrooms
1 yellow bell pepper, seeded and sliced into strips
1 red bell pepper, seeded and sliced into strips
4 cloves garlic, sliced
4 small potatoes, cubed
1/4 cup olive oil
1 lemon, juiced
Directions:
In a large bowl, or a large zip-top bag, combine the
chicken, onion, mushrooms, yellow pepper, red pepper,
garlic, and potatoes. Pour in the olive oil and lemon juice,
then mix well.
Evenly divide the mixture between 4 large sheets of
aluminum foil. Top each with another sheet of foil, and roll
up the edges tightly. Wrap each packet again, securely in
another sheet of foil to double wrap.
Cook in the hot coals of a campfire until the chicken is
opaque and the potatoes are tender, around 40 minutes.
Owners News
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insurance
rates yo-yo
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January/Februay/March 2014
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31
Volume 34, Issue 1
KOA Owners Association
3416 Primm Lane
Birmingham, AL 35216
KOA Owners Association Owners News
3416 Primm Lane
Birmingham, AL 35216
To submit articles or request advertising
information, write to the above address or
use the following contact information:
c/o Jim Ranieri
Telephone: 800-678-9976 or
205-824-0022
Fax: 205-823-2760
Email:[email protected]
Publication: Owners News is published
four times per year by the KOA Owners
Association.
Printing services are donated by
Southeast Publications USA, Inc.
Telephone: 800-832-3292
32
Owners News