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P oduct Cata ogue - itely hairfashion na
Poduct Cataogue ® H A I R F A S H I O N 2014_Catalog.indd 1 11/21/13 3:53 PM Company Overview: contents: Established in 1989 as the Master Importer for North America, IT&LY HAIRFASHION N.A., Inc. has enjoyed consistent expansion. This sustained growth is the direct result of your dedication to the advancement of the art and profession of haircolor. AVANTI Program Page 3 COLORLY 2020 Page 4 - 5 Easily Blond 2020 / Equalizer 2020 Page 6 - 7 In addition to creating and distributing the finest quality, professional haircolor and after-color hair care products, we have continued to develop and enhance our national educational program and color training seminars. IT&LY HAIRFASHION offers a complete hair care color system from the initial cut and color to complete after-color professional products that are guaranteed to extend the “just colored” look, feel, and condition of your client’s hair. IT&LY HAIRFASHION constantly achieves Predictable, Unparalleled Results and Complete Customer Satisfaction by combining State-of-the-Art Technology and Over 1000 years of Italian Artistic Perfection. Anti-Stain 2020 / Desensitizer 2020 Color Cleaner 2020 Oxily 2020 / 2020 Accessories AQUAR&LY Page 8 - 11 delyTON Page 12 - 13 Riflessi Page 14 Advanced Contrast Page 14 Revivor Page 14 BLONDLY Bleaching Cream Page 15 light passion Toner Page 15 lyCOLOR Page 15 purity design Page 16 - 17 Eudermal Page 17 Proshape Page 18 - 19 Advanced Color Protection Page 20 Accessories Page 21 POP Materials Page 22 IT&LY Collections Page 23 All product names, brand names and trademarks shown in this catalog are registered by IT&LY HAIRFASHION N.A., Inc. and ITELY HAIRFASHION GVF. IT&LY HAIRFASHION is not responsible for any typographical or content errors in this publication. Hair color samples shown in this catalog are representative examples of the actual color. Exact color matches should always be made with approved IT&LY HAIRFASHION Swatch Books. Page 2 2014_Catalog.indd 2 11/21/13 3:53 PM Avanti is the Italian word for forward. It represents IT&LY HAIRFASHION’s philosophy of commitment to the current and future demands of professional Hair Color and the Professional Color Specialist. The Avanti program was developed to assist in building your business by Increasing Your Profits. Whether you have a large or small salon, our program will immediately distinguish itself from competitive programs by offering you far more achievable goals with more generous rebates to ensure greater recognition, benefits and rewards. Each participating Salon will become part of IT&LY HAIRFASHION’s Worldwide Salon Voice. Not only will our Avanti members receive all of the benefits of the program such as IT&LY products, discounts and tools, but your insight and experience will contribute to the consistent refinement of artistic vision, education, standards and technological advancements of IT&LY Hair Colorists in more than 70 countries around the world. Get with the Program! Call 1.800.621.4859 www.italyhairfashion.com 2014_Catalog.indd 3 11/21/13 3:53 PM with ACP Complex 2020 N AT U R A L 1N Black Perfect or Col 92 exciting colors! 2 fl.oz. (60 ml) tubes 6N Naturali series BEIGE 6B AUTUMN 4RD Golden Copper Brown T U T T I F RU T T I 5C 6T 5D Page 4 2014_Catalog.indd 4 Light Blonde Lightest Blonde 7B 8B 9B 5RD 6RD 7RD 8RD Light Golden Copper Brown Dark Golden Copper Blonde Golden Copper Blonde Light Golden Copper Blonde 7FA 8FA 9FA Beige Blonde series Intensive Orange Blonde Light Golden Orange Blonde 6C 7C 8C Dark Ash Blonde Medium Ash Blonde 6NI 7T Ultralight Blonde 6RU Ruby Red Dark Blonde Light Ash Blonde Lightest Ash Blonde 10C 7NI 8NI 9NI CL ASSICI 7BD Ultralight Ash Blonde Intense Light Blonde Intense Lightest Blonde series Medium Titian Blonde Light Titian Blonde Golden Beige Blonde 6D 7D Dark Gold Blonde Medium Gold Blonde Light Gold Blonde 8D Dorati series 10N 9C Intense Dark Blonde Intense Medium Blonde 8T Light Brown Lightest Apricot Blonde Purple Dark Blonde series 5N Lightest Beige Blonde Purple Light Brown Tiziani series Light Gold Brown Light Beige Blonde Violet Light Brown 5NI Dark Titian Blonde GOLD Medium Blonde Violet Medium Brown Intense Medium Brown Intense Light Brown TITIAN 9N 6P N AT U R A L I N T E N S E 4NI 8N 5P Ceneri series Light Ash Brown 7N 5V 4V ASH Dark Brown Irisee series Tangerine Blonde Violet Darkest Brown Medium Brown Autunno series Dark Beige Blonde 7FM 3N series Dark Blonde 4N 2N 8BD Light Golden Beige Blonde 9D 10D Lightest Gold Blonde Ultralight Gold Blonde 11/21/13 3:53 PM MAHOGANY 4M Mahogany Medium Brown FLORENTIA 7MR Mahogany Copper Blonde CO P P E R 6R Dark Copper Blonde Mogani series FL AMING RED series A RC T I C 5M Mahogany Light Brown 6M Mahogany Dark Blonde 7MP 11AP Mahogany Burgundy Blonde Mahogany Plum Blonde Arctic Pearl 7R 8R Medium Copper Blonde Light Copper Blonde Ramati series 3CH series Chocolate Dark Brown 4TN Coffee Brown Lightest Honey Blonde SUPERLIGHT SSA Superlight Silver 11AA 11AC Arctic Silver Arctic Ash series Chocolate Light Brown Chili Pepper Chocolate Brown Chili Pepper Chocolate Light Brown 6TN 7TN 8TN Dark Cinnamon Blonde Tea Blonde Light Hazelnut Blonde Chocolate Brown Mediterranei series Light Cocoa Brown 9TN Copper Red Blonde 5CP 5CH 5TN Flaming Red Blonde 4CP 4CH MEDITERRANEAN 7RR 7RF Flaming Red Dark Blonde 7MB C H O C O L AT E 10TN Ultralight Gold Blonde Superschiarenti series SSB SSC Superlight Beige Superlight Ash SSN SSR Superlight Natural Superlight Copper Red B L AC K M A G I C 1B 1C Violet Black Blue Black AR AG AB Red Accent Yellow Accent AC C E N T U T O N E SSD SSM Superlight Gold Superlight Honey Neri Magici series 1V Night Blue 2014_Catalog.indd 5 6RF Rossi Fiammanti Accentuatori series Blue Accent N Neutral 11/21/13 3:53 PM 2020 V I S I O N A VISION REALIZED IN THE HERE AND NOW. Perfect Color – EASILY BLOND 2020 Easily BLOND 2020 is an innovative bleaching and decolorizing powder formulated with micro-granular technology. New Easily BLOND 2020 optimizes the size of the powder particle and reduces the (already minimal) dusting during mixing and allows for more uniform consistency and distribution of the product. Easily BLOND 2020 remains moist during processing and maintains thickness and consistency without swelling. 17.5 oz. (500 g.) tub 1.06 oz. (30 g.) foil packages • 100% Gray Coverage at any level • Easy to Formulate and mix • Unparalleled Condition, Shine and Manageability • Always on Target with tonal and intensity accuracy COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”. EQUALIZER 2020 Formulated to instantly restructure and balance moderately or excessively porous hair prior to hair color or perming services. Equalizer’s advanced protein complex restores protein and moisture balance without overfilling to ensure balanced processing. 8.45 fl. oz (250 ml) spray bottle ANTI-STAIN 2020 ANTI-STAIN 2020 is a protective oil with Bisabolol that reduces color stain and prevents the color from direct contact with the skin. 8.45 fl.oz. (250 ml) bottle A R T I S T I C A L LY I N S P I R E D – N AT U R A L LY D E R I V E D – T E C H N O L O G I C A L LY S U P E R I O R Page 6 2014_Catalog.indd 6 11/21/13 3:53 PM 2020 ACCESSORIES DESENSITIZER 2020 DESENSITIZER 2020 is a scalp protecting lotion enriched with ACP Complex and Silk Proteins. Ideal for sensitive or reddened scalp. It doesnʼt alter color result. 0.17 fl.oz. (5 ml) bottles (12 per box) COLOR CLEANER 2020 COLOR CLEANER 2020 is a skin cleansing fluid. Gently removes color stains, which may occur during color treatment. 8.45 fl.oz. (250 ml) bottle OXILY 2020 OXILY 2020 is an oxidizing emulsion enriched with conditioning agents and specific raw materials that increase color absorption and protects hair. OXILY 2020 (10, 20, 30, 40 volumes) 2.03 fl.oz. (60ml) bottles 6.09 fl.oz. (180ml) bottles 33.8 fl.oz. (1000ml) bottles 2014_Catalog.indd 7 11/21/13 4:44 PM AQUAR&LY WITH INTENSE MICRO PIGMENTS is the result of years of scientific studies and collaboration with international research laboratories. 97 Intense Colors! 3.3 fl.oz. (100 ml) tubes • 100% white (gray) coverage • Creamy conditioning base • Excellent softness of the hair • Bright, brilliant, long-lasting colors • Create new shades by mixing • Easy to use • Two applications per 3.3 oz. Tube The Intense Micro Pigments (IMP) are micro-emulsified nano-pigments able to deeply penetrate into keratin cavities and bind to the hair fibers. Thanks to the smaller dimensions, these IMP effectively penetrate far deeper into the hair fiber resulting in more durable, uniform and brilliant color. Another important benefit that arises from usage of this innovative technology is the reduction of the already low ammonia in the formula. The small size of the IMP, in fact, requires only the minimum opening of the cuticle layer for highly effective yet extraordinarily gentle delivery and maximum adherence. AQUAR&LY WITH INTENSE MICRO PIGMENTS represents the synthesis between nature and scientific research: in synergy with the Hydrolysates Wheat Proteins, it has born a new concept of color and at the same time of protection, hydration and healthy hair. The conditioning and restructuring actions of Wheat Proteins protect the scalp and the capillary fibers, giving softness and smoothness to the hair. Wheat Proteins also have conducting properties. By fixing to them, micro pigments can penetrate more deeply into the hair. AQUAR&LY WITH INTENSE MICRO PIGMENTS is the complete answer to all the needs of professional hairstylists everywhere by offering the perfect tool to fully express their creativity and artistic sense. Naturali series N AT U R A L 1N Black 6N 4R 4CL Amazonian Medium Brown Violet Light Brown Dark Brown 7N 8N 5N 9N 10N Lightest Blonde Ultralight Blonde 6R 7R Dark Copper Blonde Medium Copper Blonde 8R 5CL 6CL Sandal Light Brown Dark Tan Blonde 7CL 8CL 9CL Amber Medium Blonde Savannah Light Blonde Sahara Lightest Blonde 7P 6RU 7RU Red Ruby Dark Blonde Red Ruby Medium Blonde 5R COLONIAL 4V Darkest Brown 4N Light Blonde Ramati series Medium Copper Blonde VIOLET 3N Medium Blonde Dark Blonde COPPER 2N Light Copper Blonde Coloniali series Irisée series 5V Violet Light Brown 6P Red Purple Dark Blonde Medium Brown Red Purple Medium Blonde Light Brown Light Copper Blonde Page 8 2014_Catalog.indd 8 11/21/13 3:53 PM M AT T 4I series Medium Brown Matt 5I Light Brown Matt 8I 9I Medium Blonde Matt Light Blonde Matt Lightest Blonde Matt 7K 8K 9K 10K Smoky Medium Blonde Smoky Light Blonde Smoky Lightest Blonde Smoky Ultralight Blonde 4CH 5CH 4CP 5CP Chocolate Medium Brown Chocolate Light Brown Chili Pepper Chocolate Brown Chili Pepper Choc. Lt. Brown 7B 8B 9B 6I 7I Dark Blonde Matt SMOKY 6K series Smoky Dark Blonde C H O CO L AT E & C H I L I P E P P E R 3CH Chocolate Dark Brown BEIGE 6B series Medium Beige Blonde Dark Beige Blonde T U T T I F RU T T I 7A TITIAN 6T series 8A Medium Intensive Orange Blonde Light Beige Blonde 8AD Light Orange Blonde Light Gold Orange Blonde 7T 8T Tiziani series Dark Titian Blonde MAHOGANY 4M Mahogany Medium Brown 2014_Catalog.indd 9 Cioccolati series Medium Titian Blonde Light Titian Blonde 5M 6M 10I Ultralight Blonde Matt Lightest Beige Blonde 9AD Ultralight Gold Orange Blonde Mogano series Mahogany Light Brown Mahogany Dark Blonde 11/21/13 3:53 PM RED INTENSE 5RI Rossi Intensi 6RI Intense Red Light Brown GOLD 6D Dorati series Dark Gold Blonde ASH 1C 8D 9D Medium Gold Blonde Light Gold Blonde Lightest Gold Blonde 5C Blue Black Light Ash Brown 8C 9C Light Ash Blonde SUPERLIGHT SSA Silver Superlight Lightest Ash Blonde Honey Superlight AC C E N T U T O N E AR Red Accent 6C Dark Ash Blonde 10C 7C Medium Ash Blonde SSC Beige Superlight Ash Superlight SSN SSR SSD Gold Superlight Yellow Accent Flaming Red Medium Blonde Copper Red Medium Blonde 11AA 11AC A RC T I C Artici series Arctic Pearl CARAMEL 1B AUTUMN AB AV Blue Accent Violet Accent Arctic Ash 6CA 7CA Neri Magici 1V Violet Black Autunno series Medium Golden Copper Blonde 8RD Light Golden Copper Blonde Re g o l a t o r i d ’ I n t e n s i t á N Neutral Medium Blonde Caramel Dark Blonde Caramel B L AC K M A G I C Night Blue Arctic Silver Caramello series Light Brown Caramel 7RD Coppr Red Superlight Accentuatori series AG 7RR 5CA Ultralight Ash Blonde SSB Natural Superlight Flaming Red Dark Blonde 7RF 11AP Superschiarenti series SSM 6RF Rossi Fiammanti FL AMING RED 7D Cenere series Intense Red Dark Blonde WR series Without Red Page 10 2014_Catalog.indd 10 11/21/13 3:53 PM nti Blond Compact Synergetic Emulsion Cream Developer Balsam Regenerating Cream By formulating with phytowheat proteins, AQUAR&LY Blond Compact conditions the hair and protects from structural damage. With fast acting developing, it obtains maximum lift for all types of creative blonding techniques. Easy to use with a delicate fresh scent. The oxidizing action of AQUAR&LY developers ensure the best results in both coloring and decolorizing treatments. A less aggressive, concentrated creamy base protects the structure of the hair and allows for better penetration of color which produces brilliant shades. Balsam Regenerating Cream is a creamy conditioner that restores the hair’s original elasticity and vitality after haircoloring. Phyto-wheat proteins resemble the structure of natural keratin and perfectly integrates with the hair to leave it full-bodied, bright, soft and manageable. (Wheat, Shea Butter & Aloe Vera) 500g box SERIES DESCRIPTIONS 10, 20, 30 and 40 volumes available in 75ml and 1-liter bottles 1000ml jar 20 and 30 volumes available in 150ml bottles N – NATURALI – Perfectly balanced to reflect naturally occurring tonal value and deliver maximum gray coverage at any level. RI –ROSSI INTENSI – Intense darker reds designed to maintain intensity and reflective value when combined with level 6 or darker formulations. I – MATT – Specifically designed to produce cooler, naturally opaque tones with less vivid undertone reflections. T – TIZIANI – The rich blend of brilliant woven gold and fiery copper preferred by the Renaissance Master. Ideal to create the truest naturally occurring golden-red tones. CH – CIOCCOLATI (Chocolate) – The rich and simply sensuous blend of the most desirable and dimensional chocolate browns. Beautiful alone or as a formula base. Delivers exceptional gray coverage. V, P, RU – IRISÈE – Violet/Irisèe – A rich series in reflective Violet, Plum and Ruby reds. Ideal for fashion color or to impart distinct richness and reflection in more subtle formulations. CP – CIOCCOLATI (Chocolate Chili Pepper) – The perfect blend of chili pepper red added to the rich CH Chocolate base. Rich in dimension and balance for almost any skin tone. Delivers beautiful dimensional highlights when applied for gray coverage. FM, FA – TUTTI-FRUTTI – The perfect reflection of delicious Tangerine orange-red and Apricot golden-orange tonality. CA – CARAMELLO – A rich and elegant blend of true caramel gold and chocolate perfectly formulated to deliver luxurious and complex brunette nuances. K – SMOKY – A unique cooler series with a slightly reduced concentration of ash designed to deliver a perfect blend of tonal refinement and natural shade balance. CL – COLONIALI – Natural balance enriched with vibrant warmth. Formulated to deliver rich golden-browns and warm blondes. The perfect addition for maximum gray coverage in warmer red/gold formulas. C – CENERI – Perfectly balanced to deliver natural ash and consistent control against unwanted warmth without creating overly-drab results. B – BEIGE – True, natural beige without unwanted red or ash undertones. Ideal for classic blondes and delicate control against warmth or soft coverage of gray. D – DORATI – Brilliant gold, perfectly balanced to deliver vibrant warmth when used alone or rich golden tonal balance when supporting additional series or gray coverage formulation. R – RAMATI – Fiery red tones with rich translucent depth and reflection. Perfect to add controlled copper tones for warm based formulations or to add rich but subtle red to gray coverage formulations. RF, RR – ROSSI FIAMMANTI– Fire-breathing red! A beautiful and bold intense red series designed to add a complex fire-like reflection to any formulation or alone as a brilliant signature red. 2014_Catalog.indd 11 M – MOGANO – Mahogany perfectly blended to rich 4th, 5th and 6th level depth for excellent coverage and reflection. RD – AUTUNNO – Rich reds with complex autumn gold undertones in level 7-8. AP, AA, AC – ARTICI – The perfect 11 Series Nordic Blonds, as soft, rich, cool and pearlescent as the names indicate. Ideal for lift, deposit or stunning soft coverage on gray. SS – SUPERSCHIARENTI – A full range of exceptional high-lift blondes from delicate warmth to platinum. Maximum lift combined with outstanding tonal refinement while maintaining perfect AQUAR&LY condition. 1B, 1V – NERI MAGICI – Daring Black with the deepest reflection of night blue or violet black. A – ACCENTUTONES – The three primary color base concentrates and violet. Ideal to add primary color intensity or to support color correction. WR – REGOLATORI D’INTENSITÁ – Concentrated green base pigment designed for maximum anti-red refinement. N – REGOLATORI D’INTENSITÁ – A unique clear base, designed to reduce intensity or depth to formulations or to offer lift, shine and body without altering underlying pigment contribution. 11/21/13 3:53 PM For an extremely luxurious, translucent shine with a deep, rich color, delyTON is the perfect demi-permanent haircolor. delyTon’s deep penetrating Conditioners and Silk proteins work to restructure and even the porosity on damaged hair. These specially formulated proteins restructure the hair from the inside out to maintain perfect condition. delyTON is a non-progressive, DEPOSIT ONLY haircolor that’s easy to use. delyTON’s non-ammonia formula and 47 rich, reflective shades create a perfect tonal balance. delyTON is ideal for non-committal color, toning, color balance and allows for fast color correction. An ideal haircoloring for gray blending, delyTON will blend even the most resistant gray hair. Men will love the “younger look” without the fear of a noticeably, color-treated regrowth. Because it’s both gentle and versatile, delyTON will not relax perms or cause unnecessary chemical stress to relaxed hair. 47 tone on tone colors! (ammonia free) N AT U R A L 3N Dark Brown Blonde 5CL Cinnamon Light Blonde COPPER Dark Copper Blonde 5V Violet Light Red Brown 5N 8N 9N Light Brown Light Blonde COLONIAL VIOLET 4N Brown 7N 6R Naturali series 6CL 7CL Dark Tan Blonde Sandal Blonde Ramati series 8CL Amber Light Blonde 7DM Golden Honey Blonde 8RD 7RR 8RR Intense Copper Blonde Light Intense Copper Blonde 7P 6RU 7RU Ruby Red Dark Blonde Ruby Blonde 7R Copper Blonde Irisée series Dark Purple Red Blonde Dark Blonde Lightest Blonde Coloniali series 6P 6N Light Golden Copper Blonde Purple Red Blonde 8DM Golden Honey Light Blonde Page 12 2014_Catalog.indd 12 11/21/13 3:54 PM COFFEE 4CF Caffé series Coffee Brown ASH 6C C H O CO L AT E delyTON Activator: 33.8 fl.oz. (1000 ml) bottle 3CH Chocolate Dark Brown GOLD 6D MAHOGANY 4M Mahogany Brown BLACK MAGIC SILVER Coffee Dark Blonde 8C Light Ash Blonde Cioccolati series 7CF Coffee Blonde 9C Lightest Ash Blonde 4CH 5CH 4CP 5CP Chocolate Brown Chocolate Light Brown Chili Pepper Chocolate Brown Chili Pepper Choc. Lt. Brown 7D 8D 9D Gold Blonde Light Gold Blonde Lightest Gold Blonde Mogano series 5M 6M Mahogany Light Brown Mahogany Dark Blonde Neri Pofondi Blue Black Argento Lightest Silver Blonde 2014_Catalog.indd 13 Ash Blonde 6CF 1B 1N Black 7C Dorati series Dark Gold Blonde 9A Coffee Light Brown Cenere series Dark Ash Blonde 2 fl.oz. (60 ml) tube 5CF NEUTRAL N Neutral 11/21/13 3:54 PM COLOR...CONDITION...REVITALIZE WITH THE ULTIMATE COLOR RENEWAL MASK IN TEN RICH SHADES! RIFLESSI offers the perfect opportunity to enjoy a bold or subtle color change without commitment or fear. Ideal for adding intensity or balancing tonality on natural or color treated hair. RIFLESSI lasts up to 6-7 shampoos that allow you to change and adjust the shade of your haircolor. If your haircolor normally loses its salon fresh tonality and shine between visits or you’ve exposed your color treated hair to damaging environmental or styling conditions, RIFLESSI will revitalize your color and restore optimum condition. RIFLESSI is ideal for very damaged hair that will not support permanent haircolor. Its special conditioning agents are specifically designed to repair and rebuild damaged and double processed hair. After 4 or 5 applications, most hair will be restored sufficiently to support permanent color services. 10 perfectly balanced shades: BLONDES: Deliver soft reflexes in honey and sand shades on lighter hair. REDS: Refresh, balance and intensify all the reds, copper and mahogany shades. BROWNS: Intensify the richness and depth of all browns. PLUM: Gives shiny purple accents. BLACK: Adds deep reflexes to dull black hair and helps even tonality in gray hair. SILVER: Ideal to eliminate the tendency of gray hair to become yellowish. Also eliminates brassy undertones in blondes. • Add shiny reflexes to natural or color treated hair. • Renew or balance to tone of your haircolor between salon visits. 8 fl.oz. (236ml) bottles • Add color reflexes to damaged hair while repairing it. • Gently blend away gray hair. 7.05 oz. (200 g.) tub ADVANCED CONTRAST ADVANCED CONTRAST combines the high-lift action and incomparable benefits of EASILY BLOND with the fiery brilliance of ultra-intense toning pigments to deliver the perfect one-step dimensional color service. • Ideal for natural or color-treated hair. • Long lasting, fade resistant toning. • Six vibrant red fashion shades. REVIVOR 1 2 3 4 5 6 Fire Red Copper Blond Intense Mahogany Red Titian Blond Intense Copper Red Gold Blond Advanced Contrast 1 - Fire Red Advanced Contrast 2 - Intense Mahogany Red Advanced Contrast 3 - Intense Copper Red Advanced Contrast 4 - Copper Blond Advanced Contrast 5 - Titian Blond Advanced Contrast 6 - Gold Blond REVIVOR is a reconditioner that is Ideal for after-color use and daily conditioning. Silk Proteins repair and strengthen. 4.22 fl. oz (125 ml) tube 13.8 fl. oz. (410 ml) jar Page 14 2014_Catalog.indd 14 11/21/13 3:54 PM BLONDLY The new bleaching cream that lightens up to 7 shades in perfect safety. Light+Passion is a new light ammonia-free toner + cream for bleached hair. passion For sophisticated chic BLONDE highlights, or the daring glamor of PURPLE. Precious formula containing Argan Oil and Jojoba Oil protects the hair during the service. Adheres perfectly - more uniform results. Suitable for all bleaching techniques. Creamy consistency, rapidly mixes with the oxidizing emulsion to form a rich, smooth cream. • Brilliant color • Long lasting • Easy to apply • Outstanding results 7.05oz. (200g) tube 2.03 fl. oz. (60 ml) tube lyCOLOR is a rich, easy to use, translucent Demi-Permanent, liquid haircolor designed to provide the ultimate shine. 6 luminous shades plus clear! 4N 5N Medium Brown Light Brown 6N 7N Dark Blonde Medium Blonde 8DR 9B Light Golden Copper Blonde 2014_Catalog.indd 15 Non-ammonia lyCOLOR reconditions damaged or abused hair while creating rich, luminous tones. Apply any of the 6 shades the same day as perming, relaxing or other coloring services with no risk of damaging the hair. Ideal for gray blending. lyCOLOR Activator 33.8 fl.oz. (1000 ml) bottle lyCOLOR CLEAR 8.45 fl.oz. (250ml) bottle 2.03 fl.oz. (60ml) bottle Lightest Beige Blonde 11/21/13 3:54 PM purity design 19 styling and finishing products necessary to create a personal and elegant look while imparting shine and nourishment to the hair. IT&LY Hairfashion’s labs have created a bond between the traditional design of these products while implementing a new protective Desert Blend formula that makes this line unique. The Desert Blend formula is comprised of proteins developed from desert plants (Agave, Joshua Tree, Cholla Cactus) to protect hair from harmful UV rays. wet line sculpting PURE SHAMPOO PURE GLAZE Frequent use shampoo ideal for normal and dehydrated scalp and hair. It makes hair healthier and stronger. Ultra light modelling glaze that hydrates and protects the hair giving a lustrous shine. Thanks to its gentle formula, Pure Glaze can be used several times a day. Suitable for curly hair and well defined effects. 10.14 - 33.81 fl oz bottle USAGE: apply on wet hair then rinse. Proceed with Pure Conditioner. PURE CONDITIONER 10.14 - 33.81 fl oz bottle Nourishing conditioner for soft, shiny hair and hydrated scalp. Ideal for normal hair and frequent use. USAGE: apply after Pure Shampoo, leave on for 3 minutes, rinse. modelling Hold 1 – 6.67 fl oz bottle USAGE: apply on damp hair for a light hold, or on blow-dryed hair to control and create a more defined yet light style. PURE FLUID EXPERIENCE Hold 2 – 6.67 fl oz bottle A creamy, opalescent fluid that is highly hydrating to supply shine and softness to the hair. It is designed for all hair types, especially hair that is dry, dehydrated and brittle. It is perfect for those who want to combine fashion, hair care and health. PURE MODELLING MOUSSE USAGE: to obtain silky straight hair: apply the product on damp hair and comb thoroughly for a uniform distribution, then blow-dry and brush. PURE STYLE MOUSSE STRONG Hold 3 – 10.14 fl oz canister To define the hairstyle: with dry hair, distribute Pure Fluid Experience on all areas to be modelled. PURE STYLE MOUSSE EXTRA STRONG Natural look hairstyles: distribute evenly on damp hair and proceed with drying by diffuser. Hold 1 – 10.14 fl oz canister Hold 4 – 10.14 fl oz canister Modelling, nourishing and volumizing mousse, ideal to give hair any desired style, shine and control. Agave, Yucca and Prickly Pears, together with other precious extracts of desert plants, make it a product rich with hydrating and active protective properties. Ideal with blow-dryers, curlers or freehand, it offers a long-lasting hairstyle with firm hold. USAGE: apply on damp hair after shampooing and before proceeding with the hairstyle. Light – strong – extra strong hold. PURE CREATIVE GEL STRONG Hold 3 – 6.67 fl oz bottle PURE CREATIVE GEL EXTRA STRONG Hold 4 – 6.67 fl oz bottle An extra strong modelling gel that nourishes and protects the hair against UV rays while providing exceptional shine. The result is firm hold and definition or a wet look effect, without leaving a residue. USAGE: for extreme looks apply on damp hair and proceed with drying, then apply again a generous amount to obtain a stiff, wet look. To maintain the style, do not use combs or brushes. For definition and clear-cut looks, apply on dry hair. volumizing PURE TEXTURE Hold 3 – 5.07 fl oz spray Volumizing and moisturizing texturizer to add shine and body to any hair type, even the thinnest one. It offers excellent support to thin flat hair, and to get fashionable and bouncy hairstyles. USAGE: spray directly on damp hair roots before proceeding with the desired hairstyle. fixing PURE DEFINITION HAIR SPRAY Hold 3 – 16.91 fl oz canister PURE DEFINITION HAIR SPRAY EXTRA STRONG Hold 4 - 16.91 fl oz canister Strong hold hairspray for more volume and long-lasting hold. Ideal to create well-defined hairstyles, updos and bridal styles, and for those who love to keep up with the latest trends. USAGE: spray evenly on dry hair after styling for a long-lasting result. Page 16 2014_Catalog.indd 16 11/21/13 3:54 PM Moisturizing Light Hold Eudermal pH Shampoo Medium Hold Strong Hold Extra Strong Hold defining PURE MODELLING WAX Hold 0 – 3.38 fl oz jar PURE MATT WAX EXTRA STRONG Hold 4 - 3.38 fl oz jar Enriched with Cocoa Butter, it’s the ideal wax to model and sculpt the hair into textured strands. It provides softness and hydration. Particularly suitable for curly, dehydrated hair. On short haircuts and dry hair, it provides not only a decisive style, but also moisture and suppleness. USAGE: dispense a reasonable quantity of Pure Wax on fingertips and warm it up, then apply on dry hair to define or flatten the strands. PURE DEFINITION PASTE Hold 1 – 3.38 fl oz jar Light hold paste that’s ideal to model, define and highlight the hair into textured strands. Enriched with cocoa butter, softness and hydration are guaranteed. Perfect to restore elasticity and suppleness to curly and dehydrated hair. Its slight holding proprieties allow for shaping either single strands or entire hairdos. USAGE: dispense a small quantity of product on fingertips and warm it up, apply directly on dry hair to sculpt as desired. shining PURE WATER DROPS Hold 0 – 1.69 fl oz bottle Pure polishing drops for intense protection and shine. Sandal wood, philodendron and malt deeply moisturize the hair while elevating its capacity to prevent and repair split ends. The gentle formula allows its use several times a day. Presenting a new line of professional shampoos designed to embrace and protect your hair and your environment. Eudermal pH Shampoos are formulated with an exclusive sulfate-free cleansing compound that delivers a rich, gentle and highly effective cleansing action while eliminating the most commonly used detergents that have been proven to negatively affect ecobalance and contribute to damaging acid rain. Restructuring Shampoo Conditioning Shampoo Acid balanced pH, sulfate free shampoo with Honey. Ideal for dry and defibered hair. Honey crystals calm the scalp and nourish the shaft, while giving new life to capillary fibers, restoring optimum hydration, elasticity and manageability. Acid balanced pH, sulfate free shampoo with Linden for normal hair. Highly hydrating, conditioning and calming. It’s ideal for frequent use. Leaves hair soft, shiny and manageable. Anti-oxidant Shampoo Sensation Shampoo Acid balanced pH, sulfate free shampoo with Peppermint extracts. Ideal for any kind of hair. It revitalizes and soothes with a pleasant sensation of fresh mint extract that increases scalp circulation with natural astringent action to treat and diminish common scalp irritation. Acid balanced pH, sulfate free shampoo with Green Tea for treated hair. Prized for its complex and proven antioxidant properties, Green Tea creates an invigorating detoxifying sensation on the scalp. It protects, strengthens and supports hair elasticity and tensile strength, to ensure longevity and stability to technical service results. USAGE: dehydrated hair: for great manageability and protection from dehydration, apply a few drops on damp hair before drying, both on lengths and ends. PURE VOLUMIZING ECO Hold 1 – 10.14 fl oz canister PURE HAIR ECO Hold 2 – 3.0 and 10.14 fl oz canister PURE HAIR ECO STRONG Hold 3 - 10.14 fl oz canister Ecological hairspray, ideal to give volume without adding extra weight. Creates long-lasting styles for a natural look. USAGE: spray after styling. E FAT SUL EE FR Only available in 33.8 fl.oz. (1000 ml) bottle 2014_Catalog.indd 17 11/21/13 3:54 PM Technical services are the most valuable hairstylist ally because it strengthens the bond between stylist and costumer and offers the most significant opportunity for continued salon revenue growth. But technical service is not only Color… Once women could be naturally curly or naturally straight… for a lifetime. Then everything changed. Permanent and Ironing treatments were born. Often aggressive and damaging, the products of the past evolved to reflect the refusal of the modern salon client to sacrifice healthy hair condition and shine to achieve permanent changes in texture. Today every woman and man can choose his or her desired texture from curls to waves or perfectly straight and feel confident that their hair will remain healthy and strong. Proshape by IT&LY Hairfashion represents the most advanced technology available in permanent texture services with a FULL RANGE of professional products for SERVICE and MAINTENANCE to optimize condition, definition and durability of the permanent wave or relaxer service. Fashion trends are always in change, define cuts alternates with soft shapes, linear ones with multitexturing. PERSONALIZE YOUR LOOK! with the most exclusive line of texture products available for your salon. A new way – A new look from IT&LY HAIRFASHION. Relaxare medium – strong T H IO FR E E S TR A I G HTE N I N G CREAM Thio free straightening cream with shea butter, sweet almond oil and Split End Complex. Exclusive ultra performance straightening system without thioglycolates that ensures smooth and extra-compact hair. It eliminates frizz effect and provides softness and smoothness to the lengths. It offers the opportunity to redesign new long-lasting looks thanks to simple retouches. Shea butter and sweet almond oil, with emollient and protective properties, give the hair a natural smooth aspect. Split End Complex seals the split ends, creating a protective film around the hair, improving smoothness and combing. Kit is available in two versions: Medium: ideal for processed and double processed hair Strong: ideal for natural and coarse hair Kit includes: Relaxare cream 3.38 fl oz tube + Relaxare Neutral 4.73 fl oz bottle + Plusonda 0.51 fl oz sachet Page 18 2014_Catalog.indd 18 11/21/13 3:54 PM Ondasoft KIT 1 – 2 T H IO F R E E WAV E Thio Free Wave with organic bio-reducer, shea butter, sweet almond oil and Split End Complex. Exclusive ultra performance thio-free wave system that ensures natural wavy and curly hair, eliminates frizz effect and provides softness and smoothness to the lengths. It offers the opportunity to redesign new long-lasting looks thanks to simple retouches. Shea Butter and Sweet Almond Oil, with emollient and protective properties, give the curls a natural blur look. Split End Complex seals the split ends, creating a protective film around the hair, improving smoothness and combing. ONDASOFT is formulated with a special organic bio-reducer, Cysteamine, that makes it particularly suitable for previously chemically treated hair. Hair takes the desired shape while maintaining natural softness, smoothness and elasticity. Kit is available in 2 versions: ONDASOFT 1: ideal for natural and coarse hair ONDASOFT 2: ideal for processed and double processed hair Kit includes: Ondasoft 3.38 fl oz bottle and Neutrasoft 4.06 fl oz bottle Thermoflat THERMAL PROTECTOR FOR EXTRA COMPACT SMOOTHNESS Exclusive multiactive smoothing and disciplinating fluid. It protects hair from thermal shock after straightening service. Its special formula Phytokeratin based, heat activated, restructures the hair from the inside creating a strong cohesion with the cuticle increasing its resistance and elasticity, protecting the hair against breakage. Split End Complex prevents split ends and eliminates frizz effect. Hair remains perfectly smooth, soft and luminous. Ideal if used before the hairdryer or flat iron. USAGE: apply evenly onto damp hair. Do not rinse. Proceed with styling with blow-dry or flat iron. Preonda PRE-PERM SPRAY Protects the hair and the ends during the perm treatment and ensures an even processing and uniform wave. Ideal for damaged or previously chemically treated hair. 4.23 fl.oz. (125 ml) bottle Plusonda POST-PERM LOTION 6.76 fl oz bottle with dispenser 2014_Catalog.indd 19 A creamy emulsion that reintegrates keratin structures of the hair after the perm treatment. Split End Complex repairs, restores and gives maximum combability and shine. 10.14 fl.oz. (300 ml) bottle 11/21/13 3:54 PM Advanced Color Protection IT&LY A.C.P. System grants ultimate protection from the 4 leading causes of haircolor fade: 1. SHAMPOO. Because a significant percentage of permanent haircolor attaches to the outer cuticle layers of the hair, even the most gentle surfactants (surface acting cleansing agents in all shampoos) dislodge or loosen haircolor pigment. The action is further supported by the use of hot or warm water that is necessary for proper cleansing but softens cuticle layers leaving them less supportive of color pigment when cleansing. 2. UV RAYS. UV rays are the second most damaging contributor to haircolor fade. The entire A.C.P. System contains the most advanced UV filters available to protect against UV fading. 3. MECHANICAL & HEAT STYLING. Mechanical and heat styling causes a breakdown of the outer cuticle layers. As a healthy cuticle layer seals and protects colors, cuticle abrasion leaves color more vulnerable to each of the remaining three culprits of haircolor fade. 4. IMPROPER CHOICE OF HAIR STYLING PRODUCTS. A leading and often under-emphasized enemy of haircolor. Certain cleansing, conditioning and styling products while delivering specific benefits reek havoc on haircolor. Waxes, oils, gels, sprays and even specific botanical ingredients can actually strip color from the hair or impede proper color penetration and hold. 10 fl.oz. (300ml) bottles 32 fl.oz. (950ml) bottles Gallon bottles available 10 fl.oz. (300ml) bottle Classic A.C.P. 10 fl.oz. (300ml) bottles 33 fl.oz. (1000ml) bottles available Nourishing Shampoo Restructuring Shampoo Nourishing Conditioner Restructuring Conditioner Volumizing Shampoo Volumizing Conditioner Chelating Treatment Shampoo 2 Phase Hydrashine Thermoactive FluiD Color Loc Page 20 2014_Catalog.indd 20 11/21/13 3:54 PM ACCESSORIES ITALIAN RACING RED PROFESSIONAL 2“ DIGITAL IRON IT&LY PROFESSIONAL DRYER 1800W COMPACT SYSTEM APPLICATOR BRUSHES MIXING BOWLS PININFARINA SHEARS STYLES OF ITEMS MAY VARY BASED ON AVAILABILITY. 2014_Catalog.indd 21 11/21/13 3:54 PM POP MATERIALS Wall Posters • Four models • 18” x 24” • Full color delyTON Totem Display • Triangular • 17-3/4” sides • 54-1/2” Tall • Full color 2020 Color Selection Wall Chart • 36” wide x 24” high • Full color • Heavy vinyl stock for durability 2020 COLOR SELECTION CHART N Accentuatori 10N 10TN 10C LIGHTEST BLONDE 9N 9NI 9TN 9C 9B 8N 8NI 8TN 8C 8B 8BD 8D 8RD 8R 8T 7N 7NI 7TN 7C 7B 7BD 7D 7RD 7R 7T 4CP COLOR SERIES ARCTIC (AA, AC, AP) MOGANI (M) FLORENTIA (MB, MR, MP) 7MR 6P 5D 5RD 5V 4RD 4V 7MB 8 ORANGE 7 6M RED ORANGE 6 5M RED 5 4M RED VIOLET 4 VIOLET 3 BLUE VIOLET 2 BLUE 1 7MP 6RU 5P 0 75 25 0 60 40 35 65 0 20 80 0 10 85 5 10 80 10 10 80 10 10 80 10 10 80 10 Designer Series 0 70 30 Designer Series 0 80 20 Designer Series 10 25 65 Soft Rich Cool & Pearlescent-Nordic Blondes 40 40 20 Adds Plum Burgundy Tone 70 10 20 Adds Plum Burgundy Tone 1C Adds Violet Plum Tone 1V Designer Series 1B Designer Series Designer Series Designer Series Chocolate Spiced with Chili Pepper Designer Series 20 40 40 Rich, Dimensional Chocolate Browns 3CH Adds Warmth Without Red 3N 7RR Adds intense Fire Red Tone 45 30 25 4CH 7RF 6RF Adds Intense Tangerine & Apricot Tone Percentages of Blue, Red and Yellow 4TN 7FA 6T Adds Orange Red Tone 1N 4NI 6R Adds Copper Red Tone 1 4N 5C Designer Series BLACK 5CP 9 YELLOW ORANGE 8FA 7FM 6RD Adds Rich Auburn to Brown & Blonde 2N 5CH YELLOW 9FA 6D Adds Golden Tone 2 5TN Designer Series 3 DARKEST BROWN 5NI 6B Adds Delicate Golden Beige DARK BROWN 5N 9D Cancels Yellow and Gold 4 6C Designer Series MEDIUM BROWN 6TN 11 PALE YELLOW 10 10D Cancels Red and Orange 5 6NI Designer Series LIGHT BROWN 6N Deep Midnight Blue, Violet and Blue Black 6 Designer Series 7 DARK BLONDE Neutral, Slightly Cool 8 MEDIUM BLONDE intense Natural for Very Resistant Hair LIGHT BLONDE IRISÉE (V, P, RU) 11AP 11AA 11AC Arctic 11 ULTRALIGHT 10 BLONDE 9 SS SSA ROSSI FIAMMANTI (RF, RR) TIZIANI (T) RAMATI (R) SSM TUTTI FRUTTI (FA, FM) SSR AUTUNNO (RD) DORATI (D) SSD CLASSICI (BD) SSB BEIGE (B) CENERI (C) NERI MAGICI CHOC. CHILI PEPPER (CP) SSC CHOCOLATE (CH) NATURALI (N) AB NATURAL COLOR CONTRIBUTION COLORLY 2020 LEVEL VALUES Arctic AG MEDITERRANEI (TN) SSN NATURAL INTENSE (NI) AR SS COLOR SERIES Accentuatori Two-sided “diamond shape” hanging promotional sign on 3/16” coroplast material. • 24” square • Full color 2020 Stylist Cart • 37” h x 17.5” w x 21” d Page 22 2014_Catalog.indd 22 PROMOTIONAL MATERIALS AND IMAGES ARE SUBJECT TO CHANGE. 11/21/13 4:44 PM IT&LY COLLECTIONS Portofino Collection: • Boxed set • 2 Portofino DVDs • Full color Color Sensation book • Full color magazine Venezia Collection: • Boxed set • Venezia Movement DVD • Full color magazine Milano Collection: • Boxed set • Milano Step-by-Step DVD • Milano Backstage Video DVD • Full color magazine Florence Collection: • Boxed set • Florence “In My Mind” DVD • Full color magazine If you do not have access to a Distributor or Sales Person, please call our toll-free number: 1-800-621-4859 or visit our website www.italyhairfashion.com. 2014_Catalog.indd 23 11/21/13 3:55 PM IT&LY Hairfashion is committed to creating an eco-friendly corporate environment as well as the use of emerging green technologies in the production of its extensive line of environmentally friendly hair care products. ® H A I R F A S H I O N 250 Ohio River Blvd. • PO Box 162 • Baden, PA 15005 • 1-800-621-4859 www.italyhairfashion.com Made from Recyclable Material. 2014_Catalog.indd 24 ITEM #595 © Copyright 2014 , IT&LY Hairfashion, Inc. 11/21/13 3:55 PM
![SF]ELF F1 ELP](http://s1.doczz.net/store/data/001752859_1-2617d07a4f196d95d1ef8c6a9ecd2eef-70x70.png "SF]ELF F1 ELP")
