our Brochure

Dedicated to Malia Group’s employees who have
worked diligently, passionately and with integrity.
It is thanks to them that we keep on rising.
CONTENTS
2
MESSAGE FROM THE CHAIRMAN
4
MALIA HOLDING
6
THE MALIA GROUP WAY
8
MALIA GROUP CORPORATE GOVERNANCE
12
MALIA GROUP PARTNERSHIPS
14
CORPORATE SOCIAL RESPONSIBILITY
16
THE DRIVING FORCE OF OUR SUCCESS
18
MALIA GROUP HISTORY & MILESTONES
INDUSTRIES
24
Cosmaline
28
Pharmaline
CONSUMER GOODS DISTRIBUTION
34
Ch. Sarraf & Co.
36
Malitab
37
Syrmadi
38
Leadline (Off-Shore) / Mared Al Iraqiya
SOLUTIONS
44
Malia Trust
46
MalitaTec
50
Al Mourakeb
51
Lead Advertising
FASHION & LUXURY
54
Malia Moda
ENGINEERING & CONTRACTING
58
Malia International (Off-Shore) / Malia C.T.I
HOSPITALITY & REAL ESTATE
62
Hotelline Touristic
65
Towerline Touristic
65
Shiseido Day Spa
66
Magmaline
67
Malia Development
68
MALIA GROUP INVESTMENTS
69
AL DAIR HOLDING & NATOUR DEVELOPMENT
70
ADDRESSES
71
REFERENCES
1
MESSAGE FROM
THE CHAIRMAN
2
LOOKING FORWARD
AND RISING BEYOND
When looking back over 75 years of challenges, endeavors and achievements, we believe
that our accomplishments, as a Group, are based on the unbeatable combination of people
and partners, producing optimized performance. We would like to start by thanking the
people – past and present – who have contributed to the success of Malia Group.
Malia Group was built by the ingenuity, hard work and commitment of its talents. Their
entrepreneurial spirit has allowed us to be transformed from a company that began as a
family concern into a conglomerate. At Malia Group, we believe that investment in people
reaps rewards for many years to come.
At our core is a strong belief that mutual trust results in shared profitability. This is the
relationship we have nurtured with our multinational partners. Each partnership has
challenged us to surpass our own expectations. And in turn, these partners have a
demonstrated faith in our business model.
Malia Group prides itself on its strong and transparent system. Our experience and learning
have taught us to successfully manage risk in a region that remains challenging. Our
competitive advantage is the ability to adapt to new territories and new businesses. Our
approach is measured and strategic.
In the next five years, we will continue with our strategy of lateral and horizontal diversification
and growth. We are ready for the future, regardless of regional events, with new projects
and investments.
In essence, Malia Group is the sum of all these elements working together with a unified
vision to keep on rising.
Sincerely,
Jacques Jean Sarraf
Chairman & CEO
Malia Holding
3
MALIA HOLDING
4
UNITING THE
COMPANIES
Established in 1986 as a direct result of significant and increased
diversification, Malia Holding is a multifaceted group of companies
owning equity participation in six sectors including: Industries,
Consumer Goods Distribution, Solutions, Fashion & Luxury,
Engineering & Contracting and Hospitality & Real Estate. Malia
Holding has a direct presence throughout Lebanon, Syria, Jordan,
Iraq, Algeria and Kuwait.
Malia Holding member companies have forged alliances with some
of the world’s leading multinationals. Joining together all member
companies under one policy-making body ensures the solidity,
viability and further growth of each company, while promoting our
ethos of 20 Companies, 6 Sectors, 1 Mindset.
MALIA HOLDING
INDUSTRIES
COSMALINE | PHARMALINE
CONSUMER GOODS
DISTRIBUTION
Ch. SARRAF & Co. | MALITAB | SYRMADI |
LEADLINE (Off-Shore) / MARED AL IRAQIYA
SOLUTIONS
MALIA TRUST | MALIATEC | MALIA ALGERIE |
Al MOURAKEB | LEAD ADVERTISING
FASHION
& LUXURY
MALIA MODA | SYRMADI MODA
ENGINEERING
& CONTRACTING
MALIA INTERNATIONAL (Off-Shore) / MALIA C.T.I
HOSPITALITY
& REAL ESTATE
HOTELLINE TOURISTIC ERBIL ROTANA HOTEL
TOWERLINE TOURISTIC ERBIL ARJAN | SHISEIDO DAY SPA |
SHOCKOLAT MILANO | MALIA DEVELOPMENT
MALIA GROUP
INVESTMENTS
NATOUR DEVELOPMENT
5
THE MALIA GROUP WAY
THE MEANING WE LIVE BY…
The word ‘Malia’ has several meanings rooted in ancient civilizations. In Indian mythology, the letter “M”
symbolizes the glorious and continuous rise of the fiery Phoenix. In Latin, it means to ascend, strive and
be the first. In old German, it was used in relation to hard work and industriousness.
Today, Malia Group draws its strength and inspiration from these timeless wisdoms.
6
OUR CORPORATE
VALUES
THE MISSION TO EXCEL
Malia Group’s purpose is to ensure that through our performance,
we continuously excel client expectations and continue to build on
our exemplary reputation as a leader in the sectors and territories in
which we are operational. Our aim is to consistently exceed principal,
partner and customer satisfaction through the creation, production
and timely delivery of goods and services.
VALUES WITH PRIDE
Malia Group is driven by a belief in innovative products and services.
Our expansion and evolution as a Group is a witness to a strong
adherence to our core values. Malia Group member companies and
our team members embody and carry out the very beliefs that define
our success.
Modernity | Ambition | Leadership | Integrity | Ardor
ETERNAL PRINCIPLES
Malia Group’s strong foundations are built on the ideals encapsulated
in our values. We are a group of companies that functions in a state
of constant progress with a keen eye on the future. We understand
that prosperity is earned by hard work, openness and commitment.
As such, we value the individuality of each team member and his/her
contribution to the overall success of our conglomerate. Furthermore,
we prize innovation in all its expressions.
7
MALIA GROUP
CORPORATE
GOVERNANCE
EXECUTIVE MANAGEMENT COMMITTEE
From left to right:
8
Chakib Chehab
Vice President – Iraq
Fouad Harika
Chief Audit Executive – Malia Group
Carol Abi Karam
General Manager – Pharmaline
Jacques Jean Sarraf
Chairman & CEO – Malia Holding
Georges Abou Haidar
Chief Financial Officer – Malia Group
General Manager – Malia Trust
Joanne Chehab
Chief Human Resources Officer – Malia Group
General Manager – Ch. Sarraf & Co.
Haitham Khayat
General Manager – Malitab
Nicole Sarraf
Vice President – Fashion & Luxury
Ghazi Jean Sarraf
Vice Chairman – Industries
Menhem Maroun
General Manager – Al Mourakeb
Jennifer Younane
Chief Technology Officer – Malia Group
Managing Director – MaliaTec
Ibrahim Fayad
General Manager – Malia C.T.I
CORPORATE
LEADERSHIP
Malia Group’s corporate structure is organized into
Boards and Committees that regularly meet to discuss
financial and strategic objectives in accordance with
our comprehensive Management and Corporate
Governance policies. We focus on the transparent
dissemination of information throughout the different
strata of the Group hierarchy.
SUPERVISORY BOARD
Non-Group members with reputable records and renowned business
expertise make up the Supervisory Board. Members advise the
Board of Directors on the corporate strategy.
BOARD OF DIRECTORS
Malia Group's Board of Directors is comprised of executive and nonexecutive shareholders as well as independent members. This Board
actively and independently oversees the management and activities
of the Group; thus ensuring its integrity, transparency and long term
strength.
EXECUTIVE MANAGEMENT COMMITTEE
The Executive Management Committee is comprised of the Chairman
and the companies' senior executives. This outfit advises the Board
of Directors on strategies and provides leadership to the Group
by ensuring effective management and directing the Group's
activities to meet goals.
COMPANY MANAGEMENT COMMITTEES
Each company has its own Management Committee comprised of
the General Manager and his/her senior team. These Committees
discuss issues related to management oversight, execution of policy,
overall performance and the critical aspects of business development.
GROUP MANAGEMENT COMMITTEE
This Committee is made up of the Companies’ Management
Committees and middle management who meet quarterly to review
progress reports and announce up-coming plans.
9
TOOLS OF TRANSPARENCY
Malia Group’s commitment to transparency has ensured
that the company is regarded as a business entity with
sound financial practices. Our policies as they relate to
transparency make us stand out and lead to greater
external confidence in our operational activities.
With a relationship based on open channels of
communication, consultants play an essential role in
Malia Group’s on-going business success.
Through the integration of an innovative and cutting-edge
ERP program, we have consolidated our commitment
to total transparency in our business operations. The
adoption of technological systems has allowed the
Group to experience steadfast growth and has created
a more streamlined communication process across
departments and related activities.
10
GOVERNANCE
PRINCIPLES
Malia Group is committed to total transparency, managerial
empowerment, career development and integrity of
conduct. We encourage social and cultural diversity in our
team members and maintain a zero-tolerance policy for
unprincipled behavior in the workplace. Innovative datasharing systems – deployed throughout the organization
– guarantees that all our employees are kept fully informed
and up-to-date on all important control procedures,
implemented policies and other relevant administrative
issues.
CORPORATE CULTURE & ACCOUNTABILITY
Malia Group’s balanced policy of across-the-board equality and interdepartmental cooperation between the workforce, clients, suppliers
and partners creates a winning environment for all.
SECURE INVESTMENT
By continuously striving to invest in diverse portfolios, our member
companies are committed to guaranteeing only the most profitable
results.
DIVERSIFICATION
Malia Group’s strength resides in its extensive portfolio of diverse
business interests, multi-sector and multi-territorial approach model.
We are recognized for our in-depth knowledge of the ventures we
undertake and our capacity and experience to return optimal profits
from a wide spectrum of sectors.
BUILDING NEW OPPORTUNITIES
Malia Group actively works to continuously expand the boundaries
of our business operations, financial interests and territorial coverage
for our multifaceted services and products.
ENVIRONMENTALLY CONSCIOUS
Our policies are formulated to guarantee that all efforts are
undertaken to implement sound practices that ensure respect for the
environment, including the adoption of international standards and
best practices.
HUMAN RESOURCES ORIENTATION
Talent powers our success. We pride ourselves on recognizing and
encouraging talent, harboring healthy competitiveness and working
with team members to promote ethical corporate thinking and
behavior.
11
MALIA GROUP
PARTNERSHIPS
12
Malia Group has forged partnerships and alliances with
some of the world’s leading multinationals and most
recognized brands based on a shared corporate culture.
Malia Group attracts partners due to its professional work
ethic, quality service, and a proven track record in each
sector.
Our approach to partnerships is based on four key pillars:
Commitment, Capabilities, Opportunities and Action. We
assess the commitment and capabilities of a potential
partner, quantify the opportunities and, accordingly, build
an action plan that determines the role and responsibilities
of both parties.
We believe in synergy driving and sustaining all successful
partnerships. Our code of conduct consists of nurturing
transparency, mutual trust and respect in all our ventures
and undertakings.
MALIA GROUP PRINCIPALS
INDUSTRIES
DISTRIBUTION
FASHION
SOLUTIONS
HOSPITALITY
Information Technology (P) Ltd.
13
CORPORATE
SOCIAL
RESPONSIBILITY
14
As part of its commitment to aid in the positive development of society,
Malia Group established the Jean & Charlotte Sarraf Foundation
(JCSF) to address educational aspirations, medical needs and
financial concerns of those who require the most support. Inspired
by the spirit of giving of Malia Group’s founder, Dr. Jean Michel Sarraf
who had a strong belief in the power of giving, the JCSF has initiated
programs that help bolster the chances for a healthier and better
life. On-going programs include financial rewards for academic
excellence with the “Educate to Keep on Rising” Program and the
“Top of the Class” Program as well as healthcare support provided
on an individual and case-by-case basis.
Believing that collaboration is one of the best ways of increasing the
scope and range of giving, the JCSF has cooperated with numerous
organizations including the Children’s Cancer Center and the Chronic
Care Center. Moreover, Malia Group and its employees continuously
give back to the community by participating in charitable activities.
15
THE DRIVING
FORCE OF OUR
SUCCESS
16
We believe that the success of our businesses, services and
brands rests with the dynamism and commitment of our team
members. We give back by providing tools of learning and
advancement – creating an environment favorable to the career
development and mobility of each employee. At Malia Group,
we nurture and encourage transparency, integrity and diversity.
With a culture founded on openness and win-win situations, we
follow a series of principles outlined in our Business Conduct
Handbook which defines and protects the rights of employees.
Moreover, it also sets clear ethical guidelines that continue to
shape our performance.
INVESTING IN PEOPLE
Malia Group is dedicated to developing the skills and competencies of its
team members. To keep the employee competitive and build expertise, we
ensure a calendar of extensive capability building programs. Employees are
also encouraged to share their knowledge with their peers by becoming
Member-Trainers of Malia Group’s Academy. Moreover, a system of peershadowing and coaching has also been established to encourage crossdepartmental communication and learning.
CAREER DEVELOPMENT
Since we strongly believe in providing our employees with a promising range
of opportunities, individual development plans are set in close coordination
between Human Resources, the employee and his/her manager. Our
succession planning program ensures horizontal and lateral career mobility
while training talent to undertake key leadership positions.
SUPPORTING INNOVATIVE THINKING
Our team members display exemplary qualities in the way they approach
their work. We encourage them to innovatively think outside-of-the-box in
search of new and successful ideas which define the very essence of the
traits found in leaders.
EQUALITY AMONG TEAM MEMBERS
We are an equal opportunities employer and we recruit, develop and promote
our team members on the basis of merit.
ENCOURAGING SOCIAL COHESION
Malia Group encourages the unity of purpose and bilateral exchanges across
the spectrum of our businesses through a single and proven system that is
acceptable for all.
NURTURING A CONSTRUCTIVE ENVIRONMENT
Since we consider Malia Group to be a ‘home-away-from-home’, we strive to
meet employees’ requirements and satisfaction during their time spent at the
office. We are consistently seeking to ensure a better quality of life for our team
members by undertaking major projects in this regard.
17
MALIA GROUP
HISTORY &
MILESTONES
18
MALIA GROUP HISTORY
& MILESTONES
Since its establishment in 1936, Malia Group has
grown with every decade, using its unique legacy
and knowledge to launch and carve out for itself
a prestigious share of the markets in which it
is present. The combination of tradition and an
unwavering vision of the future continue to be the
momentum and driving force behind our success.
This is the Malia Group story, so far.
SOLID BEGINNINGS
Dr. Jean Michel Sarraf, Founder
1936: The dream begins when Dr. Jean Michel Sarraf
opens the Sarraf Pharmacy in Tripoli, North Lebanon
1951: The Comptoire National de La Droguerie Sarraf is
established to provide medicines throughout the country.
Later the same year, we acquire the exclusive rights to
distribute the Wella brand
1954: Cosmaline, the industrial plant, is founded to manufacture Wella products
1963: Ch. Sarraf & Co. is established to distribute FMCG in
Lebanon
1968: Cosmaline opens second plant in Amaret Chalhoub
The original pharmacy Sarraf, North Lebanon
1975: Ch. Sarraf & Co. distributes Shiseido in Lebanon
beginning a long and fruitful relationship with the Japanese
pioneer in cosmetics and skincare
1982: Cosmaline undergoes a third expansion and Lead
Advertising is born
1986: Malia Holding is established to unite all member
companies under one parent company. Later the same year,
Cosmaline, the personal care brand, is launched
1987: Pharmaline is established to manufacture, market and
sell pharmaceutical products
Signature of Wella contract, 1950
19
FAST-PACED PROGRESS
1991: Malia Trust is founded
1992: Pharmaline expands its plant facilities
1993: Diversification continues with the founding of Malia
Development to manage the Group’s real estate interests.
Pharmaline signs with Pierre Fabre, marking the company’s
first venture into becoming a trusted licensee of pharmaceutical
multinationals
1995: Ch. Sarraf & Co. begins the distribution of Interparfums
fragrances
1999: Cosmaline earns ISO 9001 & ISO 140001 Certification
for Quality Management Systems & Quality Environment
Systems, respectively
1999: Pharmaline becomes the first pharmaceutical company
in Lebanon to be accredited with two ISO certifications:
ISO 9001 for Quality Management Systems & ISO 140001
Certification for Quality Environment Systems
DECADE OF DIVERSIFICATION
2001: The Shiseido Day Spa opens its doors to the public
2003: Leadline (Off-Shore)/Mared Al Iraqiya is established to
distribute FMCG in Iraq. Pharmaline signs a license agreement
with Merck Santé - France and Merck KGaA - Germany, now
known as Merck Serono
2004: Cosmaline’s new industrial facilities are inaugurated.
Malia Group garners a groundbreaking partnership with
British American Tobacco (BAT), by founding Malitab and
becoming the exclusive trade-marketers for BAT tobacco
brands in Lebanon. That same year, Malia Group’s entry
into the fashion sector begins with the signing of a masterfranchisee deal with Paul&Shark
2005: MaliaTec is established to provide businesses with ICT
solutions and begins making a dent in the market by winning
key accounts and forging deals with industry leaders. Malia
International (Off-Shore) /Malia C.T.I is established as the
Group’s engineering and contracting company providing
turnkey projects in Iraq. Pharmaline signs a license agreement
with Tripharma - Turkey and Phadisco - Cyprus
2006: The Jean & Charlotte Sarraf Foundation is created to
offer welfare relief and to address the educational aspirations,
medical needs and financial concerns of those who require
the most support. Ch. Sarraf & Co. and Cosmaline sign a
distribution and contract manufacturing deal, respectively,
with Procter & Gamble
20
2007: Malia Moda is established to bring fashion brands
under one umbrella. Hotelline is created for the purpose of
designing, developing and building the Erbil Rotana Hotel, to
be managed by the Rotana Hotel Management Co. MaliaTec
expands its portfolio with the launch of a GPS solution
2008: Syrmadi is established to provide FMCG & cosmetics
to the Syrian market. In another landmark deal, Leadline (OffShore)/Mared Al Iraqiya signs a distribution agreement with
BAT for the Iraqi market. The cornerstone for the Erbil Rotana
Hotel is set in the presence of H.E. Nechirvan Barzani, Prime
Minister of the Kurdistan Regional Government. Pharmaline
signs a license agreement with Abbott - USA
2009: Magma, Malia Group Magazine, is launched to provide
end-consumers with insight into the Group and its brands.
Cosmaline exports to Europe. Pharmaline completes second
plant expansion to meet EU norms and increase production
capacity
CONSOLIDATION & EXPANSION
2010: Cosmaline wins big by receiving the Lebanese Excellence
Award from Lebanese President H.E. Michel Sleiman and the
company is further honored by scoring 100 percent on P&G’s
Quality Assurance Audit. MaliaTec expands its reach with the
establishment of Malia Algerie to service the North African
market. Pharmaline signs a license agreement with GSK - UK
2011: Ch. Sarraf & Co. receives an award from P&G and
launches Burberry Make-up line. Malia Moda signs a
master-franchisee deal with Brazilian fashion brand, Carlos
Miele. Pharmaline signs a license agreement with Novartis Switzerland
2012: Malia Group begins celebrations for its milestone 75
years anniversary. Pharmaline celebrates 25 years of Improving
Quality of Life and undergoes another plant expansion meeting
EU norms and increasing its capacity. Leadline (Off-Shore)/
Mared Al Iraqiya signs a deal with Red Bull for distribution of
the energy drink throughout Iraq. Cosmaline enters African
market by signing deals with leading distributors in Ghana
and Ivory Coast. Malia Group participates in Lebanon Capital
Markets Day at the London Stock Exchange
2013: Malia Group is listed as “48th Most Impactful Company
in the Arab World” by Forbes Middle East. MaliaTec signs deal
with Honeywell Mobility & Scanning to distribute products
across the MENA region. Leadline (Off-Shore)/Mared Al Iraqiya
signs distribution deal with dairy-based food & beverage
multinational FrieslandCampina. Malia Group garners runnerup “Green Mind Prize for Green Industry”. Erbil Rotana Hotel
gets coveted “Iraq’s Leading Hotel Award 2013” by the World
Travel Awards 2013. Malia Moda acquires distribution rights
to Italian fashion brand Beatrice.b
21
INDUSTRIES
22
23
COSMALINE
COMPANY OVERVIEW
Cosmaline offers personal care products of the highest quality that
promote better living. We have earned a reputation for excellence in
contract manufacturing and private label services of personal care,
household and aerosol products. Providing clients with solutions that
extend beyond the industry norm, our high-capacity plant includes
extensive state-of-the-art manufacturing facilities where we offer a
full suite of product formulating, concept innovation and marketing
support services. We also market our own in-house developed
personal care brand, Cosmaline and Cosmaline Pro.
COMMITMENT TO EFFICIENCY
We bring product ideas to life by paying close attention to efficiency
measurement and analysis. Our processes are automated and
governed by manuals and standard operating procedures.
Additionally, the performance of our production lines is constantly
monitored according to continual measurements and key performance
indicators.
QUALITY ASSURANCE
To ensure quality, all operational procedures, test methods and
specification are fully documented and controlled. Our quality control
laboratory is the location where all our materials and products
(incoming, produced bulk, finished products) are sampled and tested
in line with their corresponding sampling plans and specifications.
Tests include chemical, physical and microbiology analysis. We count
ISO 9001:2008 for Quality Management System and ISO 14001:
2004 for Environmental Management System among our accolades.
24
PRODUCTION FACILITIES
A variety of machinery allows for high-flexibility when it comes to
customer needs: we have the capability and capacity to produce
small and large batches in a clean and controlled environment. Our
purified water matches the European Pharmacopoeia specifications.
Moreover, our plastics production department offers a wide range
of containers tailored to customer requirements and equipped with
up-to-date machines covering both the blow-molding and injection
processes.
RESEARCH & DEVELOPMENT
Cosmaline’s Research & Development Department is well-equipped
and staffed by a team of accredited and experienced researchers
that are on-hand to provide formulas specific to our customers’
requests. The team constantly works on improving existing formulas
and developing new ones to offer the trendiest and most efficient
products. The researchers work hand-in-hand with the marketing
team to complete projects in a timely manner. Approved formulas are
released after the product’s stability is ensured.
WAREHOUSING & LOGISTICS
We understand that delivering products to market on time is crucial
to our clients business so we do the necessary to optimize transport
time and freight costs.
Cosmaline’s controlled warehouse has a capacity to hold over
4,000 pallets; each clearly identifiable thanks to a barcode in which
information related to the goods are stored.
25
COSMALINE & COSMALINE PRO.
In 1986, we launched a complete in-house developed personal care
range under Cosmaline & Cosmaline Pro. brand names.
Our products that fall within the Hair Care, Hair Styling, Bath Care,
Deodorants and Skin Care categories are designed and created for
all hair and skin types in women, men and children.
We create quality personal care products that balance performance,
shelf-presence and inherent optimal properties with competitive pricing.
Our product mix encompasses international product specification,
trendy and convenient packaging, brand support and customized
marketing initiatives. The targeted distribution network includes
hypermarkets/supermarkets, self-service stores, drugstores and hair
salons.
COSMALINE EUROPE
Cosmaline Europe was established to distribute EU-registered
Cosmaline & Cosmaline Pro. brands throughout Europe.
Lebanon | Syria | Iraq | Jordan | Bahrain | Kuwait | Libya | Ivory Coast | Ghana | Angola | Cyprus | Belgium | Portugal | Ukraine
26
CONTRACT MANUFACTURING
& PRIVATE LABEL
With seven decades of experience in the manufacturing of personal
care products, we offer strategic partnerships to market products
with an edge, that meet retail and consumer demands.
We offer our clients: market analysis, concept innovation, formula
development, packaging design and product supply in a timely and
cost efficient manner.
Our technologically-advanced equipment and laboratories and our
strict production processes combined with a strong commitment to
quality and efficiency guarantee superior products.
PRODUCT LINES OFFERED
Hair Care
Hair Styling
Hair Colorants
Skin & Body Care
Body Products
Shampoo
Conditioner
Mask
Hot oil
Oil
Serum
Leave-in conditioner
Oil replacement
Hair spray
Mousse
Hair gel
Wax
Cream
Straightener
Heat protector
Permanent coloration
Semi-permanent
coloration
Body lotion / cream
Scrub
Body oil spray
Body splash
Massage oil
Nail polish remover
Eau de toilette
Fluff bleaching
Depilatory cream
Lady’s shaving foam
Body wash
Bath foam
Shower cream / gel
Hand wash
Feminine intimate wash
Deodorants
Men’s Toiletries
Face Range
Sun Products
Household
Body deodorant spray
Anti-perspirant spray
Roll-on
Shaving foam / cream
After shave
Day cream
Night cream
Eye cream
Cleanser
Day cream
Night cream
Makeup remover
Cleansing milk
Eye cream
Whitening
Scrub
Toner
Mask
Self tan spray
Self tan mousse
Self tan cream
Sun protection cream
Sun protection spray
Tanning oil
Tanning spray
Tanning cream
Polish
Fabric softner
Air freshener
Easy iron
Liquid dishwasher
Window cleaner
Oven cleaner
Floor cleaner
27
PHARMALINE
COMPANY OVERVIEW
Since its establishment, Pharmaline has been committed to improving
quality of life. Licensed by the Lebanese Ministry of Health for the
manufacture and sales of pharmaceuticals, we currently produce
pharmaceutical products with high added value under various dosages,
forms and presentations.
We increase access to healthcare locally and regionally through exporting
our products throughout the Levant, GCC, North Africa and Europe.
Pharmaline follows current Good Manufacturing Practices (cGMP), and
holds ISO 14001:2004 certification for Environmental Management
System. Our commitment to quality and systems has allowed us to
become the trusted licensee of several multinational and regional
companies looking to locally manufacture their products for Lebanon and
the region.
MANUFACTURING SITE
Located in Nahr Ibrahim (north of Beirut), Pharmaline’s manufacturing site
includes skilled, talented, highly trained and experienced staff operating
state-of-the-art modern machinery following manufacturing practices that are
cGMP certified.
Pharmaline has expanded its facilities in line with the EU norms
requirements.
Manufacturing capabilities include: Solid Manufacturing (tablets, entericcoated tablets, sustained released tablets, bilayered tablets, capsules
and powders); Liquid Manufacturing (syrups, solutions and suspensions);
Semi Solid Manufacturing (creams, ointments and gels).
The site includes R&D laboratories, quality control laboratories (chemistry
and microbiology laboratories), manufacturing areas, packaging areas, and
warehouses. All units are operating in a cGMP controlled and monitored
environment under a stringent documented quality assurance system.
28
RESEARCH & DEVELOPMENT
At Pharmaline we believe that people deserve affordable healthcare
solutions. Therefore we develop, produce and market generic
pharmaceuticals, from diabetic agents to antiinfectives, from heart
medications to cholesterol lowering medications.
Pharmaline’s primary focus area is in formulation development. Headed by
a strong pool of scientists and researchers, R&D activities are at the core of
Pharmaline. The company’s continuing R&D initiatives have strengthened
its product portfolio with delivery of niche and complex products. We are
always interested in expanding our portfolio and adding value to well-known
preparations in order to serve the needs and requirements of the market.
Pharmaline’s R&D infrastructure includes modern sophisticated equipment
to support analytical challenges in meeting required quality especially to
meet ICH guidelines.
It is part of Pharmaline’s philosophy to conduct research in collaboration
with academic institutions and private CROs. Some of our bioequivalence
and clinical studies were published in peer-reviewed international journals.
PRODUCTION
Pharmaline offers extensive commercial capabilities and production capacity
for a wide variety of solid, liquid and semi-solid dosage forms. Our modern
facility can operate 24 hours/day.
Our well trained team is committed to quality production meeting the highest
standards. The premises and machinery are fitted with state-of-the-art
technology, enabling manufacturing with maximum efficiency and flexibility.
The system is operated under Oracle Process Manufacturing (OPM).
The cGMP production area includes dedicated HVAC (Heating, Ventilation,
Air Conditioning ) and environmental control systems.
QUALITY ASSURANCE
Pharmaline is committed to excellence through Quality Performance. We
view quality as our collective responsibility. Our facility is staffed with a team
of highly experienced quality experts to ensure compliance. Pharmaline
has established and continues to maintain an effective documented
Quality Management System designed and implemented to fulfill the
requirements of international standards and cGMP.
WAREHOUSE DIVISION
The environment conditions of our warehouses are continuously controlled
and monitored as per the cGMP requirements and the stock management
is fully computerized under Oracle to ensure accurate delivery.
SALES DEPARTMENT
Through a professional and dedicated sales force, Pharmaline succeeded
to consolidate its presence in the market. A committed team of health
professionals is responsible for promoting our products to the medical
community, physicians and pharmacies across our sales territory.
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MARKETING DEPARTMENT
A professional experienced team continues to successfully build and
consolidate our brands, locally and regionally. It plans, develops and
implements marketing strategies for the local and export markets while
making sure to adapt them to market needs. We make sure to abide by
ethical standards while meeting customer needs.
DISTRIBUTION DEPARTMENT
Our objective is customer satisfaction. Pharmaline’s Distribution
Department consists of a pro-active team targeting both public and
private sectors. The public sector includes governmental and nongovernmental institutions. A team of dedicated customer consultants
ensures a wide coverage for our products throughout the Lebanese
territory. They are equipped with handheld devices to ensure an optimized
call cycle management, immediate updates of customer and products,
direct invoicing from the point-of-sale to offer a top-quality service to our
customers.
REGULATORY DEPARTMENT
A dedicated professional team combines an extensive understanding of
the regulations with an exemplary regulatory history to provide full support
to our partners locally and regionally.
GLOBAL PRESENCE
Our experienced Export Department team has succeeded in penetrating
several potential markets in the region. Our Export Department team
ensures efficient promotion and distribution channels in the various
territories while setting a continuous expansion strategy.
AFRICA
Nigeria
Sudan
EUROPE
Cyprus
Malta
Russia
ARABIAN PENINSULA
Bahrain
Kuwait
Qatar
Oman
Kingdom of Saudi Arabia
Yemen
LEVANT
Jordan
Iraq
Lebanon
Syria
NORTH AFRICA
Libya
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PRODUCTS
Pharmaline produces its own range of branded generics covering essential
therapeutic classes such as:
Cardiovascular | Endocrinology | Dermatology | Central Nervous System
Urology | Respiratory | Analgesics - Antipyretics - Muscle Relaxants
Systemic & Topical Antiinfectives | Vitamins & Minerals
MULTINATIONALS LICENSORS
Pharmaline continuously strives to satisfy and meet the customers’ values
and needs, locally and regionally, through the provision of quality products
and services in a timely and efficient manner.
We offer our partners excellence in service, from regulatory affairs through
to the production, packaging, marketing and distribution of products
based on the requirements and needs of the licensor. The professionalism
and quality of service we offer enables us to be the solution-providers for
our partners, ensuring continuous satisfaction. Pharmaline has a marked
reputation as the trusted licensee of several multinational and regional
companies.
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CONSUMER
GOODS
DISTRIBUTION
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CH. SARRAF & CO.
COMPANY OVERVIEW
Ch. Sarraf & Co. is a distribution company that handles the marketing
and sales of FMCG, personal care products, cosmetics and
fragrances. The company is structured into separate and self-sufficient
business units implementing proficient and integrated marketing and
sales strategies to secure the brands’ sustainable growth.
We optimize the brands’ availability and visibility by ensuring
proper weighted and numeric distribution and by applying sales’
fundamentals in retail outlets, pharmacies, hair salons, perfumeries
and department stores throughout Lebanon.
Our advanced automated marketing and sales processes, our image
building mindset and our alignment to our Principals’ business
fundamentals ensure the brands’ equity enhancement and volume
growth.
OUR PARTNERS
Since our establishment in 1963, we have forged alliances and
partnerships with a number of industry leaders, offering unparalleled
brand exposure and marketing prowess.
CONSUMER PRODUCT UNIT
Ch. Sarraf & Co.’s Consumer Product Unit has a global platform that
delivers retail sales and marketing fundamentals with excellence –
ensuring deep, fast and reliable distribution of the brands we offer.
Our sales structure secures a wide weighed coverage and broad
penetration across key trade channels that include: modern trade,
traditional trade, self-service stores and pharmacies. Our objective is
to win at the first moment of truth and to deliver successful initiatives
executed with optimized tools. We also enjoy strong roots in the local
market as well as well-built knowledge of the retail business, enabling
us to offer world-class trade solutions and records in global sales.
P&G Best Speciality Distributors Award
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PROFESSIONAL PRODUCT UNIT
Ch. Sarraf & Co. caters to passionate hair stylists and artists. Our
extensive expertise and experience in the hairdressing industry
ensure the brands we represent are in a trusted leadership position
in the market. A team of marketing strategists, educators and sales
consultants work closely with salon owners to remain on par with
client needs. The Professional Unit offers our clientele services
including: education in terms of product knowledge; product
usages and trends related courses; salon support; and international
exposure.
COSMETICS & FRAGRANCES UNIT
Ch. Sarraf & Co.’s selective unit handles the sales and marketing of
cosmetics and fragrances brands, covering department stores and
perfumeries. Our marketing team conducts exclusive launches and
dynamic visibility and promotion initiatives to continuously enhance
equity and increase market share. As such, the brands benefit from
optimum exposure through extensive press coverage and innovative
in-store decoration and animations. Moreover, our well trained
Beauty Consultants offer unparalleled advice and service to our endconsumers while transmitting the brands’ philosophy and universe.
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MALITAB
COMPANY OVERVIEW
Malitab focuses exclusively on Malia Group’s trade-marketing
partnership with British American Tobacco Levant & Yemen (BAT
L&Y). We work to ensure the availability and high visibility of BAT’s
international brands throughout Lebanon.
Our role involves developing and executing area and channel
trade marketing plans in line with a well-devised global area trade
marketing strategy. In doing so, we fully optimize budgets and
resources.
Our goal is multifold. By driving change and managing area
trade marketing teams, we continuously deliver brand, volume,
merchandising and profit objectives.
BAT brands portfolio in Lebanon includes: Kent, Lucky Strike,
Vogue, Rothmans, Dunhill and Viceroy.
TRADE-MARKETING & NETWORK
Our team of trade-marketing representatives and area managers
guarantee that coverage is widespread across the country with
headquarters in Beirut and representative offices in the South, the
North and in the Bekaa. Trade-marketing excellence is achieved
by executing a channel-based approach to a large spectrum of
stakeholders, for which we have a specialized wholesaler, HORECA
and key accounts trade teams.
Moreover, an in-house retail promotion team provides us with an
edge when executing customer/consumer promotion while keeping
in mind higher standards of social responsibility.
INTERNATIONAL MARKETING PRINCIPLES
Malitab embodies BAT’s International Marketing Principles which
provide a consistent and responsible approach to marketing
tobacco products, and which comprise four core principles that are
at the heart of responsible tobacco marketing:
1. Marketing activities will not mislead about the risks of smoking
2. Marketing activities will only be aimed at adult smokers
3. We will not seek to influence the consumer’s decision about
whether or not to smoke, nor how much to smoke
4. It should always be clear to consumers that advertising activities
originate from a tobacco company and that it is intended to promote
the sale of its tobacco brands
SINCE 1907
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SYRMADI
COMPANY OVERVIEW
A joint-venture between Malia Group and Syrian partners,
Cachecho & Khandji, Syrmadi is a distribution company dedicated
to the sales and marketing of high-quality FMCG, Professional
products, Cosmetics and Fragrances in the Syrian territory.
Established in 2008, Syrmadi’s sales structure secures a wide
weighted coverage and broad penetration across trade channels:
modern and traditional trade, self-service stores, hair salons,
perfumeries and pharmacies.
SALES AND MARKETING
We are successful due to our commitment and distinction
in distribution operation, sales and marketing support. We
distribute, develop and successfully market brands to reach our
targeted demographic segments.
Our dedicated sales and marketing teams provide our customer
base with high sales and distribution standards and trademarketing solutions, resulting in full optimization of our products’
availability and visibility. Syrmadi identifies strategies, sets
and executes action plans to achieve principals’ expectations
and customer satisfaction through product quality, reliability,
competitive prices and efficient service.
Well trained by senior managers, our sales force, equipped
by handheld devices and monitored by the lasted tracking
systems, builds with excellence our trade fundamentals and
exceed consumer satisfaction through premium trade exposure
presence.
Syrmadi strives to scale new heights in the future as part of its
growth and expansion goals.
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LEADLINE (OFF-SHORE)
MARED AL IRAQIYA
COMPANY OVERVIEW
Established in 2003, Leadline (Off-Shore)/Mared Al Iraqiya is a jointventure between Malia Group and Iraqi partner, Dr. Hameed AlGaood. It is one of the leading distribution companies in the Republic
of Iraq. Leadline (Off-Shore)/Mared Al Iraqiya has forged alliances
with some of the largest multinationals to sell and market Tobacco,
Confectionaries, Food, FMCG, Personal Care, Cosmetics and
Fragrances as well as Pharmaceuticals.
The company is structured into four separate business units with
each catering to the specificities of the different market segments.
We make sure that through our investments, brand strategy and
excellence in execution we grow business year-on-year organically
and through portfolio enlargement.
A GLOBAL PRESENCE ACROSS IRAQ
Leadline (Off-Shore)/Mared Al Iraqiya is present all over the Iraqi
territory, with headquarters in Baghdad and branches in Basra, Mosul,
Babel, Erbil, Dahuk, Suleimaniah and Kirkuk. Our branches logistics’
include refrigerated and temperature controlled warehouses. It
includes also a fleet of more than 200 refrigerated and dry vans and
trucks. This guarantees prompt product availability and more efficient
direct sales structure.
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DEDICATED TEAM TO LEAD EACH BUSINESS UNIT
Each of our four business units works independently at the level of its sales force
but shares the same passion for the brands it represents. Each of these units
has a specific and independent distribution approach with one mindset and one
objective – to lead the market segment.
FOOD
FRAGRANCES/
PERSONAL CARE
TOBACCO
PHARMACEUTICALS
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A STRUCTURED & COMPLEMENTARY
ROUTE TO MARKET
Leadline (Off-Shore)/Mared Al Iraqiya follows a disciplined distribution
approach, based on different and complementary route to market:
Direct Distribution:
We cover more than 25,000 points-of-sale throughout Iraq using
refrigerated-and dry-vans. This ensures an optimized weighted
distribution, shelf-share domination and the proper application of
all merchandising fundamentals.
Servicing Wholesalers:
Our direct presence in the wholesale markets of Al Kifah, Jamila,
Shorja, Sanak and Sheikh Allah offers the closest relationship with
the wholesale community and encourages trade sales out, prevents
out-of-stock situations and provides timely market feedback.
Trade Marketing:
Our trade marketing teams execute successful initiatives using
handheld devices for online and accurate reporting.
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AUTOMATED SALES
& REPORTING PROCESS
Our main and remote offices are interconnected using the latest secure data networking. Our dedicated sales force uses cutting-edge
technologies in handheld devices and mobility solution, thus providing
online data for a faster and more reliable delivery and reporting.
OUR SUCCESS FACTORS
10 years experience in the Iraqi market
Direct presence all over Iraq
Long-term relationship with multinationals
Multi-sectoral expertise
Solid relationships with the key players in the country
Brand building culture
Automation of all processes for optimized productivity, accurate
data gathering, and reporting
Established HR culture thus retaining and growing talent
Pro-active attitude
The mindset and passion to reach goals
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SOLUTIONS
42
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MALIA TRUST
COMPANY OVERVIEW
Malia Trust provides financial, audit, human resources, IT,
procurement, administrative and legal solutions to each individual
business entity. The company presents turnkey tailor-made solutions
to the global needs of Malia Group and its member companies.
FINANCIAL DEPARTMENT
The Finance Department shines a spotlight on our progressive
financial policies and results in tailoring reports specific to each
business and consolidating them for a global view for the Group.
Through our credit control, accounting and finance departments, we
ensure accurate book-keeping, budgeting and a healthy cash-flow
for all affiliated companies. Our close scrutiny of activities leads to a
clear view in the decision-making process.
INTERNAL AUDIT & TAXATION DEPARTMENTS
The Internal Audit & Taxation Departments are the gatekeepers
of all internal policies, procedures and standards. By carrying out
independent assessments and through wise fiscal engineering, these
departments contribute to the successful management of legal and
business risks.
HUMAN RESOURCES DEPARTMENT
The Human Resources Department plays a strategic role in the
development of people. Our Talent Management consists of
recruitment, performance evaluations based on the achievement of
business goals and competencies level, training and development,
career progression, succession planning, reward and recognition.
Focused on individual skills, knowledge and performance of each
team member, we ensure that the right people are in the right positions.
As such, a healthy, productive and balanced work environment is
maintained, resulting in mutually beneficial career paths for our talent
pool.
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IT & MIS* DEPARTMENTS
The IT & MIS departments are our technological frontline. The team
keeps all systems unified, updated and literally on-going. Providing
a secure system as a priority guarantees a steady flow of up-to-theminute information. The department provides the latest technological
tools for better and faster decision-making, thus helping to meet
specific business objectives, simplifying processes by reducing costs
and improving the level of service.
*Information Technology & Management Information Systems
PROCUREMENT & LOGISTICS
DEPARTMENTS
The Procurement & Logistics Departments act as Malia Group’s
oversight on all matters relating to purchasing procedures and
pre-emptive and corrective action. Daily tasks are performed in
accordance with a set of procedures whereby responsibilities and
duties are clearly defined. Our purchasing and replenishment systems
are performed on a supply chain management, guaranteeing a highlevel of confidence and security of material being purchased from an
approved list of suppliers. Our team focuses on acquiring the best
quality on all levels, in a timely manner and while ensuring all efforts
are exerted towards cost-reduction. We believe in a long-term and
continuous relationship with suppliers, who we approach as partners.
GROUP ADMINISTRATIVE DEPARTMENT
The Group Services Department facilitates the rapid and efficient
circulation of all internally and externally bound documents. It also
manages fixed assets and real estate.
LEGAL & FOREIGN AFFAIRS DEPARTMENT
Set up to provide legal advisory services, the Legal Division is
responsible for all liaisons with legal consultants on related issues,
ensuring legal security as a whole. The Foreign Affairs Division
provides consultation on issues related to existing and potential
interests and international developments.
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MALIATEC
COMPANY OVERVIEW
MaliaTec has been supporting companies to improve their
supply chain efficiencies for over 10 years. Our offerings
extend beyond the delivery of data capture, automation
and digital solutions. We provide the expertise and knowhow needed to implement new systems and provide
continuous quality support. It is this extended scope and
our commitment to serve broader business needs that
allows for MaliaTec’s leadership position in the sector.
MaliaTec’s team is dedicated to keeping its customers fully
operational at all times. Our consultants believe in quality,
systems, teamwork, rewards and continuous growth and
improvement. Armed with these principles and with a diligent
attention to detail, MaliaTec is committed to keep its promise
of exceptional service.
REGIONAL PRESENCE
MaliaTec’s presence extends across the region with operations
active in the following countries: Lebanon, Iraq, Kuwait, Algeria,
UAE and Syria.
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PRODUCT PORTFOLIO
RUGGED COMPUTING FOR REAL-WORLD MOBILITY
MaliaTec mobile computers are designed to support the most
demanding environments and to provide years of reliable service.
We offer a wide selection of RoHs-compliant rugged mobile devices
from key-based and pen-based handheld to vehicle-mounted
computers. The computers combine the latest imaging innovations
(scanner or camera), wireless connectivity (Wi-Fi, BT, GPRS, and
RFID) and tracking technologies (GPS).
PRECISE SCANNING FOR ALL APPLICATIONS
MaliaTec’s commercial and rugged handheld scanners address all
your scanning requests. Users can scan all types of barcodes in any
orientation and up to 50ft away. Our handheld scanners use the latest
wireless technologies and imaging technologies for retail, warehousing
and other applications.
PRIME PERFORMANCE PRINTERS AND MEDIA
MaliaTec possesses the industry knowledge, expertise, and
technological skills to meet your entire label and receipt printing
needs. Our extensive range offers desktop, industrial and rugged
portable label, receipt, and RFID printing needs. Barcode printing
solutions available from MaliaTec are specifically designed to meet
with the rigors of daily operations in the office, store and field.
INTERACTIVE DIGITAL SOLUTIONS
MaliaTec provides a wide range of the latest technologies in digital
solutions: Digital Signage, Queue Management System, Digital
Wayfinding, Video Wall, LED, Interactive displays, among others.
We design, deploy and manage robust solutions that engage
users across a variety of enterprise industries, such as media and
entertainment, travel, retail, financial services, healthcare, automotive,
technology, and education. With our development power, we drive
multimedia project ideas from innovation to implementation. We
are committed to continuous innovation, enabling our users to fully
utilize the next-generation features.
ONLINE TRACKING & FLEET MANAGEMENT
MaliaTec Tracking & Fleet Management Solution enables companies
to achieve higher productivity through total visibility of the business
operations. The system enables visibility into real-time field status
so fleet operators and dispatchers can make intelligent decisions to
optimize mobile workers performance. Integrating our mobile tracking
solution with your sales force automation produces more efficient
results.
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INDUSTRY SOLUTIONS
MaliaTec is in charge of helping you manage products and services
inside or outside your warehouse. Whether it is proof of delivery for
route accounting applications, tracking technicians on service calls
or digitalizing your processes, MaliaTec has the knowledge and
expertise to implement mobile and digital solutions.
• DISTRIBUTION
In an industry where efficiency directly impacts the bottom-line,
effective, accurate and efficient selling and delivery processes are
essential. MaliaTec’s Mobile Sales application (M-Force) helps
companies optimize sales opportunities at the customer level by
focusing on generating sales and minimizing sales/returns. M-Force
provides access to key product and account information, up-to-date
special pricing, loading and merchandising activities.
BANKING & FINANCIAL INSTITUTIONS
Financial institutions are under increasing pressure
to connect with customers quickly and effectively.
MaliaTec digital solutions allow banks to convey their
messages and capture customer attention while
improving customer experience, offer training to staff,
and promote special offers and customized messaging.
Whether in-store, online or on-the-go, an enhanced
customer experience will make the difference, raising
your company well above your competitors.
WAREHOUSING
Today’s marketplace demands fast and accurate supply chain
management, particularly in relation to warehouses and distribution
centers. MaliaTec’s M-Prompt software seamlessly interfaces with
WMS and ERP systems in real-time to give full visibility to inventory.
M-Prompt automates the following warehouse operations: Goods
Receiving, Product Labeling and Tracking, Put Away, Order Picking
and Staging, Inventory Management, Load Management and
Shipping to Replenishment.
FIELD SERVICE
Delivering superior service in a timely manner is the key to success
in field service operations. MaliaTec solutions ensure that everyone
in your organization, from mobile workers to management, have the
most accurate and timely information, respond faster to customers
and drive productivity levels higher from the field. MaliaTec’s Field
Service solution frees mobile workers to service the customer through
the automation of Work Order Management, Tasks Dispatch, Route
Tracking and Inventory Management.
RETAIL
The retail business hinges on prompt service. MaliaTec’s Retail
Applications provide store managers with information and tools
to maximize customer-related services. The Retail Applications
allow users to rapidly verify detailed product information, engage
in feature-by-feature comparisons, locate inventory in other stores
and distribution centers, and finalize customer orders on the store
floor. In addition, MaliaTec’s interactive digital marketing solutions
allow retailers to control their media remotely and to display social
media content on screens through a powerful web-based content
management system.
PUBLIC SECTOR
Public agencies need greater visibility to their own operations,
assets and service delivery. Whether it’s increasing productivity by
automating the Utility Companies (Electricity, Water & Gaz) and
Ministries notification process; enabling public agencies to decrease
response time by locating equipment and personnel, using RFID tags
to issue e-parking ticket, or Queue Management System and Digital
Signage to organize and facilitate customer waiting time; MaliaTec
offers proven solutions within different public sector markets.
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HEALTHCARE
Every healthcare facility has to deal daily with the
concerns of its patients, their family members, and
even staff. Thanks to MaliaTec’s visually stimulating
and informative digital solutions, the overwhelming
stress of a hospital or health environment can be
reduced. Additionally, MaliaTec provides a full range
of automation solution to address all data collection
challenges.
PARTNERS
MaliaTec has forged strong partnerships with industry leaders
and innovators to bring commercial mobile and digital solutions
to your business and to the region.
Honeywell Sensing and Productivity Solutions (S&PS) is a global
leader providing custom-engineered sensors, switches and controls,
and productivity solutions built around high performance data
collection hardware including rugged mobile computers, voiceenabled software, bar code scanners, radio frequency identification
(RFID) and workflow printing solutions.
Honeywell provides innovative Vocollect™ voice-enabled workflow
performance solutions that help you run a more efficient mobile
workforce in even the most challenging environments. Vocollect
solutions integrate with all major WMS, ERP, material handling and
maintenance & inspection systems and support the industry’s leading
mobile computing devices. Adding Vocollect voice to your DC offers
you the transformative workforce performance gains you require,
with the infrastructure flexibility you need and without the complexity
of other fixed systems.
The ONLINET Group is one of Europe’s leading IT companies
developing, manufacturing, selling and operating Queue and
Customer Management Systems, Information/Self-Service Kiosks
and Digital Signage solutions.
Beabloo is an innovative technology company that offers an
integrated digital marketing software solution, allowing businesses
and organizations to communicate with their audiences using a
variety of digital platforms: Digital Signage, Mobile Applications,
Websites and Social Media.
Swedx is a Swedish company that manufactures and designs high
quality professional monitors, video walls and kiosks. The screens
are designed for optimum performance, functionality, and design.
SWEDX offers alternative products with elegant materials mied with
the renown minimalism of Swedish design.
22 MILES is an innovative interactive
digital signage solution vendor. 22MILES
made it possible for people to interact
with large-format touchscreens in a
smooth and responsive SmartPhonelike way.
Information Technology (P) Ltd.
Embarc Information Technology (P)
Ltd utilizes GPS, GIS and GSM/GPRS
technologies to make commercial GPS
system applications particularly in the
field of Automatic Vehicle Location and
Security.
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AL MOURAKEB
Al Mourakeb specializes in the inspection of Certificates of Conformity
(CoC) issued by Bureau Veritas, the global leader in conformity
assessment and certification services, for inbound shipments into
Iraq.
The company is operational on all Turkish and Iranian border points
with the Kurdistan region. Al Mourakeb’s operations also extend to all
airports in the Kurdistan region. With headquarters in Erbil, Kurdistan
Region, a dedicated team of inspectors is available 24-hours-a-day
and seven days a week to ensure that incoming shipments are in line
with the CoCs.
AL MOURAKEB IS STATIONED AT THE
FOLLOWING BORDER POINTS:
Ibrahim El Khalil (Turkey-Iraq)
Hajji Omran (Iran-Iraq)
Pashmakh (Iran-Iraq)
Perwiz Khan (Iran-Iraq)
Erbil International Airport (Kurdistan Region, North Iraq)
Suleimaniah International Airport (Kurdistan Region, North Iraq)
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LEAD ADVERTISING
Lead Advertising was founded in 1982 and has actively contributed
to the growth of the brands we represent.
GRAPHIC DESIGN/BRAND IDENTITY
Lead Advertising’s graphic design department consists of creative
talent with significant experience in delivering innovative turnkey
solutions from brand identity packaging to ATL & BTL campaigns.
CREATIVE PHOTOGRAPHY STUDIO
Blending photographic concepts with ATL and BTL creative activities,
the studio is equipped to support all genres of communication activities.
COMMUNICATIONS
We offer communication solutions using a variety of tools and
mediums including online activities, promotional publishing and
event management.
PROMOTIONS & SPONSORSHIPS
Our promotions team executes promotions that help achieve sales
objectives. We leverage sponsorships to improve corporate and
brand awareness.
PUBLICATIONS
Lead advertising publishes three complimentary publications:
Magma (Malia Group Magazine). Published bi-annually, Magma
showcases Malia Group’s businesses, services and brands with
informative editorial and captivating photo-shoots. The magazine is
targeted to end-consumers and businesses alike and also features
news and interviews on our partners. The magazine enjoys a wide
complimentary distribution to a VIP database and is also available
at our points-of-sale and key locations such as hair salons, doctors
clinics, hospitals and hospitality outlets.
Magma Fashion. A bi-annual catalogue that displays our fashion
collections in full. Magma Fashion is available at our points-of-sale
and is distributed to our clients and VIP database.
Magma Coiffure. A special edition, published to coincide with
activities related to the professional market. Magma Coiffure is
available at hair salons and is distributed to a VIP database.
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FASHION
& LUXURY
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MALIA MODA
Malia Moda holds the exclusive franchise for numerous reputable
and high-end fashion brands for the Levant region.
Our purpose is to ensure that through our development and expansion
we continuously excel client expectations by providing a wide variety
of fashion-forward brands.
Led by a dedicated and professional team, Malia Moda ensures the
highest impact when it comes to managing brand vision, qualitative
and quantitative objectives as set with our partners. The company’s
success rests on a clear strategy for brand building in the sector
matched with unparalleled market knowledge and a keen eye for
location.
Malia Moda offers a host of services related to the fashion sector
which include brand building orientation, turnkey launch events,
media planning and execution, seasonal fashion shows, direct
mailing, cross promotional activities, systematic and continuous
monitoring of the markets and a developed CRM program.
Founded in 1921, Paul&Shark is internationally recognized as a
prominent luxury sportswear program catering for men, ladies and
boys. The company boasts a fully-integrated production structure
and has under its direct control the numerous facilities involved in
the manufacture of Paul&Shark. Paul&Shark boutiques are located
in prime real estate areas located in high-end fashion districts across
the region.
malia B is an exceptional concept store where shopping dreams
can come true. Visitors to the store are greeted with a selection
of seasonal items from hand-picked designers to household
accessories and cosmetic basics. Unfolding over two storeys, malia
B collects together the latest designs in ready-to-wear, fashion
jewelry, accessories, skincare and fragrances for women; as well
as homeware. The concept store also offers gift items for men and
children. Designed to promote a free-flow of movement, malia B is a
unique experience fashion, accessories, and homewares.
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ENGINEERING
& CONTRACTING
56
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MALIA INTERNATIONAL
(OFF-SHORE)
MALIA C.T.I
COMPANY OVERVIEW
Malia International (Off-Shore)/Malia C.T.I is an Iraq-based construction company involved in a variety of activities including: design,
engineering and general contracting; civil and electromechanical
contracting; and low current system integration. The divisions can
be engaged separately or in unison and offer complete solutions for
a diverse portfolio of projects. Our success is based on the work of
a highly professional team with a standard individual experience of
more than 20 years in their specific fields of expertise. Malia C.T.I
works mainly on projects in Iraq.
BUSINESS DIVISIONS
CONSTRUCTION
Malia International (Off-Shore)/Malia C.T.I’s Construction Division
possesses all the necessary assets, equipment and technical
expertise to design and construct projects on a turnkey basis.
Our forte predominantly resides in the construction of public buildings
and institutions including: hospitals; hotels; universities; government
buildings; laboratories and industrial buildings.
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ELECTROMECHANICAL
Malia International (Off-Shore)/Malia C.T.I’s Electromechanical
Division is a separate and autonomous entity that provides
electromechanical projects either independently or in coordination
with the Construction Division.
Our scope of work includes:
ELECTRICAL & LOW CURRENT SYSTEMS
MV Substations
Generators Power Plant
MDB & ATS Panels
Distribution Panels
Bus Duct Distribution
Grounding Systems
Electrical Device/Wiring
Lightning Protection Systems
UPS Power Source
BMS System
Security and Low Current Systems
MECHANICAL & FIREFIGHTING
HVAC
Plumbing
Pump Rooms
Sanitary & Drainage Works
Fire Fighting and Sprinkler System
Suppression Gas System
Water Treatment Installations
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HOSPITALITY
& REAL ESTATE
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HOTELLINE
TOURISTIC
(ERBIL ROTANA HOTEL)
COMPANY OVERVIEW
Hotelline Touristic involves a partnership between Malia Group and
Italian company DIVA srl and a management agreement with Rotana
Hotel Management Co. for the award-winning Erbil Rotana Hotel. The
hotel offers all the comfort and refinement of a genuine, businessoriented 5-star establishment.
LOCATION
Built on over 20,000 square meters of land in Erbil, Kurdistan Region,
Iraq, the Erbil Rotana Hotel offers a unique environment for all guests.
Set against a background of lush landscape, it is located between
the Convention Center and Erbil Exhibition Fair.
AMENITIES & ATTRACTIONS
The 14-floor hotel is a bouquet of unique accommodation, services
and amenities. Modern and refined interiors are reflected in each
of the 201 well-appointed rooms, six restaurants and lounges, and
state-of-the-art leisure facilities including a fitness centre, massage
treatment rooms, steam rooms, sauna and an outdoor swimming
pool. Facilities also include a ballroom that can accommodate up
to 800 people and five fully-equipped and flexible conference-and
banquet-venues designed to host all types of events including conferences, meetings, gala dinners and weddings.
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OUTLETS & RESTAURANTS
AL BUSTAN LEBANESE RESTAURANT & GARDEN – A true
reflection of the Lebanese dining experience with live entertainment
and an outdoor dining area surrounded with streams of water and
gardens. A rich variety of Mezzas, charcoaled grilled meats and
vegetables are just a few items out of many that you may choose
from the Al Bustan menu.
BASILICO – Upon entering, the hostess greets you warmly in Italian.
Lots of activities within the open kitchen and the special Italian wine
displays inside the bar that attract the eyes, while the amazing smell
of the food and specially the pizza oven tempt guests to order more
and it gives the guests amazing and memorable meal. Basilico is
the first Italian restaurant in Erbil offering authentic Italian cuisine in a
modern setting for an ideal experience, especially brought to you by
Chef Vincente.
FLAVOURS – Overlooking AbdulRahman Park from one side and
the pool from the other, the all-day dining restaurant offers a daily
international buffet for breakfast, lunch and dinner. At Flavours guests
can choose from various live cooking stations in addition to various
theme nights.
BOND LOBBY CAFÉ & TERRACE – An ideal venue for meetings
and leisurely gatherings where coffee, tea, sandwiches and snacks
are served throughout the day. Starting 7pm, you can enjoy the best
of classical music played by a pianist in the heart of the lobby. Latino
music lovers can enjoy every Thursday delightful music performed
by the talented duets Olga and Jolie as they play on the saxophone
and piano.
AQUARIUS POOL BAR & TERRACE – Open during the summer,
this outlet is ideal for an informal and relaxed atmosphere and offers
a variety of light drinks and cocktails. In addition to a selection of
healthy salads, sandwiches are available, complemented by regular
daily specials.
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TOWERLINE
TOURISTIC
(ERBIL ARJAAN BY ROTANA)
COMPANY OVERVIEW
Towerline Touristic involves a partnership between majority
shareholder Malia Group and other shareholders. Managed by
Rotana Management Co., the Erbil Arjaan is a first-class mixed-use
serviced complex built in the center of Erbil, Kurdistan Region, North
Iraq; and is fully owned by Towerline Touristic and the first project of
its kind in Erbil.
LOCATION
Developed over a land surface of 2,300 square meters, with a total
build-up area of 23,000 square meters, the Erbil Arjaan by Rotana
provides offices and apartments of varying size. The project is located
on 100 Avenue in the city center.
AMENITIES & ATTRACTIONS
The project is set to include 11 floors dedicated to spacious furnished
studios and suites which also incorporate multiple bedrooms and
dining rooms. Three floors are dedicated to furnished-service offices,
meeting rooms and a health club. The remaining floors include a roof
top restaurant, two parking levels, back of house level and a ground
floor level dedicated to public areas and F&B outlets. Other notable
amenities include: 24 hour room service and a business center.
THE CONSULTANTS
The consultants who worked on the Erbil Arjaan
by Rotana are as follows:
Design & Architecture - Spectrum Engineering
Consultants: One of the leading consultancy
firms with five permanent offices in key locations
throughout the region. Malia Group and
Spectrum have worked together on a number of
projects in the Kurdistan Region.
Interior Design – GM Architects: A highly
reputable, referenced and leading interior design
firm specialized in hospitality and headed by
Galal Mahmoud. GM Architects also worked the
interior design for the Erbil Rotana Hotel.
Contractor – Malia C.T.I: A member of Malia Group
that provides turnkey solutions and is involved in a
variety of activities including: design, engineering and
general contracting, civil and electromechanical,
contracting; low current system integration.
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SHISEIDO DAY SPA
The Shiseido Day Spa was established in 2001 to provide clients with
a generous selection of over 40 treatments and cures that adhere to
Shiseido’s philosophy and values based on detox, relaxation, boosting
circulation and positive energy with a focus on the body’s Tsubo
points. The Spa encompasses five cocoon-like treatment rooms and
two zen-line relaxation rooms as well as make-up facilities. Shiseido
products are used in every treatment. Make up sessions and bridal
packages are also available.
True to the core values of the Shiseido brand, Shiseido Day Spa
treatments are the fruit of an alliance between Eastern traditions and
philosophies and Western science and technology. The attention paid
to clients, the treatments, the decoration, the design and the devotion
of the beauty therapists are all geared towards the satisfaction, sense
of serenity and feeling of wellbeing of the client.
The Shiseido Day Spa is distinguished also by the Qi Method and
Omotenashi approach to its clientele. Conceived by Shiseido in
1986, Qi concentrates on the Meridan flow, restoring vital energy and
stimulating pressure points to fully beautify the skin. Omotenashi – the
capacity to bestow upon a client a warm welcome – draws inspiration
from the courtesy practiced during the Japanese tea ceremony. This
oriental custom requires total devotion of the therapist towards the
client and has become an art in itself.
Divided into Collections for the Face and Body, our treatments for men
and women are approached as uplifting and rejuvenating journeys.
The Facial Collections include deep cleanse, steam, exfoliation and
mask. The Body Collections are a complete indulgence of the mind,
body and soul and include deep and caressing massage techniques
that allow the body to relax and unwind while boosting lymphatic
micro circulation. Our signature treatment is an all-over celebration
of luxury at its most prestigious. All Collections use hot Japanese
Oshibori towels to enhance relaxation and allow skin preparation to
receive Shiseido’s advanced products.
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MAGMALINE
Magmaline is a combined full-service Facility and Property
Management Company located in Erbil, Kurdistan, Iraq. The
company works diligently to maximize the value of commercial
assets through full-fledged pro-active management and
consultancy services. Magmaline provides owners and investors
with quality facility and property management services and
the proven field experience necessary to help realize their real
estate dreams in a professional and financially considerate
manner. Our mission is to provide an integrated approach
to Facility and Property Management provides clients with
bespoke and creative solutions dedicated to enhancing and
protecting property investments, reducing operating cost,
minimizing risk and securing optimal occupier retention.
Magmaline’s areas of expertise also include Project Development,
Project Management and Operation Management. The company
delivers a wide range of self-performed services that can be
combined in numerous ways according to the customer’s
requirements. Creating a flexible, transparent and tailor-made
solution in close dialogue with the customer is critical for scaling
services to meet the changing needs of the organization.
Magmaline was formed to help investors meet their investmentand service-goals by exploring options, implementing
strategies, and helping to fulfill real estate financial and
investment goals. We work in partnership with clients to
create the perfect plan weighing the potential for the desired
return with the appropriate level of risk for your situation.
Magmaline adopts a recognized facility management
process defined by the European standards EN 15221.
Magmaline’s anchor project is Magma Square Sulaimani, a 20,000
square meters retail and entertainment project located near the
American University of Sulaimani, Iraq, featuring branded F&B
outlets, retail shops, supermarket, movie theater, health and beauty
center. Magma Square is scheduled to be in operation in 2016.
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MALIA
DEVELOPMENT
Malia Development owns and manages Malia Group’s real estate
and development portfolio which includes furnished apartments,
the management of the Malia Group buildings and Malia Tower in
Amaret Chalhoub.
Malia Tower is being built to centralize Malia Group offices in one
location, adjacent to the current Malia Group building. Designed
to be 9,500 square meters in total surface with 13 typical floors
at 560 square meters per floor, Malia Tower will have an L-shape
layout so as to allow for more flexible appropriation of space.
The roof of the Malia Tower will look like Malia Group’s logo. The
buildings will be connected by a landscaped courtyard and both
buildings will be easily accessible for cars and pedestrians alike.
The penthouse is 300m² and the conference and meetings rooms
are 600 square meters.
Malia Tower is designed to be modern and functional, yet, there
will be accents and reminders of the Malia Group building in order
to preserve a sense of continuity. It will also be environmentfriendly.
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MALIA GROUP
INVESTMENTS
Aside from revenues and geographical strategies of diversification,
Malia Group’s portfolio of investments is also diversified in a way to
minimize risk exposure.
The Group has different equity and fixed income investments with
leading companies in sectors such as broadcasting, water bottling,
real estate, and banking.
The equity participation of the Group is translated as board membership
in the Lebanese Broadcasting Corporation International (LBCI).
LBCI is the first private television station in Lebanon. It now has several
channels covering Europe, America, Australia and Africa.
The remaining investments are miscellaneous equity and fixed income
securities in different Lebanese, US, and French financial institutions.
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AL DAIR HOLDING
& NATOUR
DEVELOPMENT
A strategic mixed-use development project enveloping 81 hectares of
land and 450 meters of shoreline, Natour Development caters to the
eco-traveler and tourist.
Owned and managed by Al Dair Holding, the project is situated in
Enfeh, between the ancient Lebanese cities of Byblos and Tripoli,
Natour Resort is to be a luxury-and cultural-destination to rival all
others in the region.
Total investment cost is projected to be around 1 Billion US Dollars
with a total built-up area of around 218,000 square meters. The project
will be financed through a mixture of equity and a syndicated loan and
it will be executed within a period of four years over several phases.
Project amenities include:
Lodgings consisting of villas and apartments
A five-star hotel
An eco hotel
A village offering retail & dining outlets
Luxury hospitality & nightlife entertainment
Active outdoor activities
Landscape architecture
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ADDRESSES
MALIA HOLDING / MALIA TRUST / COSMALINE / PHARMALINE
CH. SARRAF & CO. / MALIA MODA / LEAD ADVERTISING
MALIA DEVELOPMENT
Sarraf Building, Zone Amaret Chalhoub
P.O.Box 90201, Jdeidet-El-Metn – Lebanon
Tel. +961 1 888306 | Fax +961 1 900100
E-mail: [email protected] | Website: www.maliagroup.com
youtube.com/maliagroup | facebook.com/maliagroup
MALIATEC / MALITAB / MALIA INTERNATIONAL / SHISEIDO DAY SPA
Sarraf Building, Elias Sarkis Avenue, Achrafieh
P.O.Box 166690 Beirut – Lebanon
Tel. +961 1 217100 | Fax +961 1 217100
Website: www.maliatec.com | Website: www.maliainternational.com
facebook.com/maliatec
COSMALINE PLANT / PHARMALINE PLANT
Nahr Ibrahim, Zone Chquaiq, Lebanon
Tel. +961 9 444450 | Fax +961 9 448418
E-mail: [email protected] | [email protected]
Website: www.cosmaline.com | www.pharmaline.com.lb
SYRMADI
Hindi and Samadi Building, 2nd floor, Al Kaboun District, Damascus, Syria
Tel. +963 11 4532101/2 | Fax +963 11 4532103
E-mail: [email protected]
MARED AL IRAQIYA (Baghdad)
Babel District, Sector 913, Street 28, Baghdad, Iraq
Tel. +964 1 7784701
Website: www.almarediraq.com
MARED AL IRAQIYA (Erbil)
Ainkawa, Sector 108, Near Municipality, Mared House,
Erbil, Kurdistan Region, Iraq
Tel. +964 66 2253349
MALIA C.T.I (Erbil)
108 Street, Ainkawa, Erbil, Kurdistan Region, Iraq
Tel. +9647507572222
Website: www.maliacti.com
MALIA ALGERIE
Cooperatif Yasmine, Lot 36, Draria, Alger, Algeria
Tel. +213 552 60 19 97 / +213 552 60 19 97 | Fax. +213 21 74 49 39
Website: www.maliaalgerie.com
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REFERENCES
BANKS
CREDIT LIBANAIS – LEBANON & IRAQ
BANK AUDI – LEBANON & SYRIA
FRANSABANK EL-DJAZAIR – ALGERIA
BNP PARISBAS – LUXEMBOURG
LAW FIRMS
BAROUDI & ASSOCIATES - LEBANON
RAMZI HAYKAL & ASSOCIATES - LEBANON
ABOU JAOUDEH & ASSOCIATES - LEBANON
AIRUT LAW OFFICES - LEBANON
EL KHOURY LAW FIRM - LEBANON
PRIME CONSULTING GROUP
CHRISTOS TRIANTAFYLLIDES LAW FIRM - CYPRUS
INSURANCE COMPANY
ALLIANZ - SNA
ASSUREX
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