media kit - Dealer Marketing

2016
media kit
Print • Website • Email Newsletter
A NOTE FROM THE PUBLISHER
Dealer Marketing Magazine: 14 Years of Innovative Solutions
Reaching the owner or general manager of new car dealerships in the U.S. is what
we do. At Dealer Marketing Magazine, our focus is helping educate auto dealers
about new innovations, and solutions for the challenges they face in their business.
Dealer Marketing Magazine and DealerMarketing.com are not focused on day-today news. We think Automotive News does a great job with that. We are dedicated to
helping dealers run their dealerships with educational content, how-to articles, and
information on vendors that serve auto dealers.
Many of our guest writers are the foremost authorities on their subjects in the automotive industry. We want
to keep our dealer-readers up-to-date on the latest marketing innovations, and give a voice to new vendors
that offer unique products and services.
Many of our advertisers have been successfully using Dealer Marketing for years and can attest to the
marketing power of reaching the decision-makers at new car dealerships across the country.
Welcome to the Dealer Marketing Magazine and DealerMarketing.com 2016 Media Kit. We look forward to
introducing your company to our readers.
Sincerely,
Brett Stevenson
Publisher
Dealer Marketing Magazine is focused on showing auto dealers the innovations, solutions, and vendors that can help their dealership succeed and
grow. Dealers depend on the magazine to learn to better market their dealership and help them choose vendors to maximize profitability. They
depend on our expert writers to explain new marketing techniques and technology—experts like you. Put simply, we are not an industry news
publication; our focus is bringing auto dealers how-to articles from top experts in the industry.
Magazine
Digital marketing is growing, but many members of auto dealership management are old-school and print is still the most powerful way to reach
these decision makers. Dealer Marketing Magazine is, however, growing its digital magazine base, offering each month’s magazine to subscribers
a week before the print version reaches mailboxes.
Website
DealerMarketing.com is filled with cutting-edge information that dealers can put
into practice in their dealerships. Our goal is to make DealerMarketing.com the best
experience possible for our online readers, as well as create value for our vendor
partners.
We use Google Analytics, as well as AdSpeed.com, to track our traffic and provide
our advertisers with accurate statistics on their impressions, clicks, click-through
rates, and other relevant information.
eNewsletters
Banner ads are available on DealerMarketing.com’s two weekly e-newsletters
(Dealer Marketing Weekly & DMM Tips), which go out to 17,000+ subscribers
each every week. Our newsletters are intended to give dealers the valuable
information they need right in their inbox.
We use MailChimp to send out our e-newsletters and AdSpeed.com to track
impressions, clicks, click-through rates, and other relevant information for
the most accurate analytics available.
Email Blast
We do not sell personal information from our subscribers; however, we do allow a limited number of
promotional emails to be sent to our subscriber base of 17,000+ email subscribers.
Website Background Skin
If you really want to make a huge impact online, a website background skin is what you need. With the website skin, our entire website is
surrounded by your message with a clickable background that is perfect for a new product announcement, upcoming event, or just to maximize
your online visibility.
If you would like information about any of our advertising opportunities or an example of our online reporting,
please email [email protected].
2014
Mobile and
tablet visitors
increases year
to year
July 2011 - 5822
July 2012 - 13932
July 2013 - 39652
July 2014 - 91402
87
2013
Of subscribers find Dealer Mark
useful for providing marketing
2012
2011
Dealer Marketing Magazine
prompts action.
57%
Personally receive the magazine and have taken at least
one action in the past 6 months as a result of seeing an
ad in the magazine.1
The average
Dealer
Marketing
Magazine
reader spend
Dealer
Marketing
Magazine
Readers Are
Engaged
27
minutes
reading or looking through
typical issue.1
7
%
The Dealer Marketing
Magazine Digital
Edition Is Booming
In the six months since
digital subscriptions began,
the number of subscribers
has increased at a
92
%
month-over-month rate.
keting Magazine
ideas.1
e
ds
s
ha
Dealer Marketing Magazine Goes
to the Decision Makers
68
%
70
%
of Dealer Marketing Magazine
subscribers are dealership
owners, dealership principals,
or general managers.1
of Dealer Marketing
Magazine subscribers
approve or authorize
vendor choices for their
dealership.1
The circulation of Dealer Marketing
Magazine is more than doubled due to
pass-along readership. On average, each
issue is read by
individuals.1
2.5
Verified by Readex 2013 Reader Preference Study. 2Verified by Google Analytics. 3Verified by AdSpeed.com.
1
2016 EDITORIAL CALENDAR
• January 2016—Social Media & Social Marketing
Materials due—Friday, December 4
www.Deal
erMarketin
February
g.com
$5.00
2015
®
• February 2016—F&I
The
Materials due—Monday, January 8
• March 2016—Marketing to Millennials
Materials due—Monday, February 8
BEST
of
www
.Dea
lerM
$5.0
ting
NADA
• April 2016—NADA Issue
Materials due—Monday, March 3
• May 2016—What Was Hot at NADA?
Materials due—Friday, April 8
.com
May
2015
Inside:
Web
Mar site
keti
ng:
• MobileS
trategy
It’s
:The
CustomerE
T Keyto
ng
aag
• Levera
ndemenim
t e to
ge
G
Newsfora2014ComGpliean
cee s o Sm
Better201 t R
pon all
5
Materials due—Monday, May 9
sive
• July 2016—Search/SEO
Materials due—Friday, June 9
www.D
• August 2016—Service Department
Insid
e:
ealeerrM
Markke
ting.
$5
.00
com
Materials due—Monday, August 8
• October 2016—Big Data
Materials due—Friday, September 9
• November 2016—Video Marketing
Materials due—Friday, October 7
• December 2016—Inventory Management
• C
on
fobe sumerE
e 15 x
• B rDr 20
uil alersh perie
Dire dLoyalt ipstoEnce:Th
e
ctM yTh
ailM rou volve Case
arke ghTa
ting rgete
d
Septem
Materials due—Friday, July 8
• September 2016—Mobile Marketing
201
5
®
• June 2016—CRM
Materials due—Monday, November 7
arke
0
Make
Direc the
t
with Conne
Mobi ction
Mark le
eting
Inside
:
• AS
uc
Depe cessful Te
• How nds on You xting Prog
ram
ContrPrepaid Ma
ibutes
in
to Custtenance
omer
Reten
tion
ADVERTISER TESTIMONIALS
“Thought Leadership Summits executes two automotive summits each year, and creating awareness with dealer executives
is critical to our success. Dealer Marketing Magazine provides targeted access to these key executives in very cost-effective
manner. DMM is also very responsive to our constantly changing creative. Thanks to DMM and its staff for all your support!”
—Jon W. Munzel, Founder/President, Thought Leadership Summits
“When we assess our advertising strategies, Dealer Marketing Magazine always delivers. The ROI we’ve seen from our ad
placements has been tremendous. It is clear their mission is comparable to ELEAD1ONE’s goals—to provide the best information
and technology to grow our industry as a whole. Our partnership with Dealer Marketing Magazine is money well spent.”
—Melissa Maxey, Director of Marketing, ELEAD1ONE
INSERTION ORDER
ONLINE ADVERTISING RATES
DISPLAY ADVERTISING RATES
Monthly contract rates for Dealer Marketing Magazine
www.dealermarketing.com
Effective 1/1/2013
The rates below are for all banner sizes (970x90, 728x90, 300x600, & 300x250) in rotation on the entire website,
www.dealermarketing.com.
•4 banner sizes in all positions $780 – 1 mo.
•4 banner sizes in all positions $650 – 2-5 mo.
•4 banner sizes in all positions $520 – 6+ mo.
Size
Open
2 page spread
Back Cover
Prem page*
Full page
1/2 page
1/4 page
Cover Wrap
Center 4pg Pullout
2-5x 6-11x 12x**
$14,300 $10,890
$9,350 $8,250
$7,700 $7,150
$6,490 $5,500
$4,290 $3,300
$2,970 $2,640
$11,000 $10,450
$11,000 $10,450
$9,900
$7,150
$6,050
$4,950
$2,970
$2,310
$9,900
$9,900
$8,800
$6,050
$4,950
$3,850
$2,750
$1,980
$9,350
$9,350
*Inside front #1, Inside front #2, Inside back | Other Sizes Available
**12x rates are for 12 consecutive months
DealerMarketing.com e-Newsletters (4 weekly sponsorships)
There is a minimum placement of 4 weeks for the
e-newsletters. Banner ads for the e-newsletters are
300x250. E-Newsletter banner ads must be static or an
animated .gif with the first frame acceptable as a static
banner.
DMM Tips
•1 mo. (4 weekly sponsorships) $390/mo.
•2-5 mo. (8-20 weekly sponsorships) $325/mo.
•6+ mo. (24+ weekly sponsorships) $260/mo.
Both e-newsletters
•1 mo. (4 weekly sponsorships) $650/mo.
•2-5 mo. (8-20 weekly sponsorships) $520/mo.
•6+ mo. (24+ weekly sponsorships) $390/mo.
Dealer Marketing Weekly
•1 mo. (4 weekly sponsorships) $390/mo.
•2-5 mo. (8-20 weekly sponsorships) $325/mo.
•6+ mo. (24+ weekly sponsorships) $260/mo.
INSERTS
Individual quotes will be generated for inserts. Printing is quoted separately. Full
distribution insertion of an average 8.5 by 11 inch insert does not include production
or printing of inserts. Insertion is also available on a partial distribution basis. If you
wish to insert only in a single state or city, please contact your account rep for a
quote (5000 minimum).
ADVERTISER
SALES PERSON:
Advertiser:Contact:
Address:
City:
State:Zip:
Phone:
Fax:Email:
Ad Size:
Frequency:
First Issue Date:
Rate:
Full Payment Due:
Package:
I agree to these terms and those listed on the back of this agreement.
Authorized Signature
Date
Please Print Name
Date
Advertising must be inserted within one year of first insertion to earn frequency discount rates. Advertisers will be short-rated if frequency originally contracted for
is not achieved. Credits earned by increasing frequency during a contract year will be applied toward future billings. No cash rebates will be made. All verbal orders
are considered binding unless canceled prior to cancellation deadline. Publisher reserves the right to refuse any display ad for any reason.
16521 13th Ave. West, Lynnwood, WA 98037 • [P] 888-385-7526 • [F] 425-741-1880 • [email protected]
TERMS AND CONDITIONS
Dealer Marketing Magazine/DealerMarketing.com
The signatory to this contract warrants and represents that it has full power and authority to enter into this agreement and that it is authorized to act on behalf of
Advertiser. If signed by Advertising Agency, the signatory binds Advertiser and Advertising Agency to joint and several liability for payment of all invoices rendered
by Publisher and warrants that Advertiser has been made aware of and has agreed to its joint and several liability. Nothing in this agreement shall be construed to
establish an agent-principal relationship between Publisher and Advertiser or Advertising Agency. All references in this agreement to Advertiser shall include and be
binding upon Advertising Agency.
A 15% discount to advertising agencies approved by Publisher will be allowed, provided that all artwork is prepared according to Publisher’s specifications and that all
terms of this agreement (including payment within 30 days) and policies of Publisher are observed. If the advertisement is not ready to go directly to the printer when
received by Publisher (i.e. it requires Publisher’s production department to make any changes whatsoever), this discount will not apply.
This agreement may be cancelled by Publisher upon breach of any provision by Advertiser, including failure to pay invoices within 30 days. Single issue agreements
and multiple-issue agreements for which the first issue has not been published may be voided at no cost to Advertiser by written notice received by Publisher at least
14 days prior to the first issue’s space-reservation deadline. If cancellation is requested after this period, Advertiser shall be responsible for all charges calculated
according to Publisher’s cancellation policy. All charges shall be due immediately upon cancellation. For cancelled agreements in which a multiple-issue discount was
applied, Advertiser will be short-rated for each previously published advertisement and charged the then-current, one-time, non-discounted rates.
New Advertisers are required to pay in advance for advertising charges and to complete a credit information form at least 10 days prior to closing date of requested
issue. Upon approval of credit application, future invoices will be due within 30 days of the invoice date. After 30 days, a finance charge of 1.5% per month will be
added to the unpaid, past-due balance each month. Advertisers with a delinquent balance may be required to pay in advance for future advertising. Any objection by
Advertiser to an invoice must be made within 10 days of invoice date, or the invoice shall conclusively be presumed to be correct.
Advertiser’s submission of an insertion order or the signing of a contract for advertising space is an acceptance of all rates, terms and conditions of the advertising
rate schedule and associated policies. Publisher is not bound by any terms or conditions, printed or otherwise, contained in Advertiser or Advertising Agency contracts
or insertion orders that conflict with Publisher’s current rate schedule or advertising policies.
Agreements for twelve issues must be run in twelve consecutive issues. Agreements for three issues and six issues must be run within a year of this agreement, but are
not required to be run in consecutive issues. Any advertising run outside of this one-year term shall not receive a discount and be short-rated and charged pursuant
to Publisher’s cancellation policy.
Advertiser agrees to pay all costs of collection, including applicable attorney fees.
All advertisements must be in an approved digital format to be considered camera-ready. When no acceptable artwork or copy is furnished to Publisher by the deadline
for the requested issue, Publisher reserves the right to repeat the latest approved advertisement. If Publisher is, within its sole determination, unable to produce any
advertisement due to the type, style or color Advertiser has called for, Publisher may make alterations to such advertisement in type, style or color Publisher deems
appropriate without Advertiser’s approval. Publisher is not liable to Advertiser for any error, problem or mistake related to Publisher’s production. Any alterations
performed by Publisher to an advertisement that are necessary to bring it into compliance with Publisher’s specifications are the responsibility of Advertiser and will be
billed at cost plus 10% with a $15.00 handling charge. Production costs are subject to the rate schedule and established policies of Publisher. Publisher shall mark-up
by 100%, the costs of all Publisher-produced materials that are used in any other publication for any other advertising purpose.
Publisher reserves the right to decline any advertisement for any reason. Advertiser warrants that all advertisements will comply with any applicable legal requirements
and conform to standards of honesty and decency. Production standards will conform to the level of production quality as established by Publisher. Advertising copy
that simulates the appearance of editorial material is subject to being identified as a “paid advertisement” by a Publisher-set type line.
Should Publisher and/or its directors, officers, employees or agents have a claim and/or lawsuit asserted against it the basis for which is founded in defamation,
copyright or trademark violation, fraud, deception, invasion of privacy or other torts or any other legal theory, Advertiser agrees to fully indemnify Publisher and
individuals for all expenses including attorney’s fees, costs and any settlement or judgment.
The liability of Publisher for any error in the publishing of an advertisement shall in no event exceed the amount charged by Publisher for the portion of the
advertisement in which the error occurred.
It is the responsibility of the advertiser to assume all risks and carry adequate insurance on all materials provided by Advertiser to Publisher. Publisher assumes no
responsibility for safekeeping any material, including camera-ready copy, artwork, film negatives, color separations, photography or disks provided by Advertiser and
shall not be held liable for any money damages or replacement thereof. Publisher is not liable for any loss except losses resulting directly from its intentional or grossly
negligent acts.
Any advertising material provided by Advertiser or produced by Publisher shall remain the property of Publisher until all charges have been paid in full but in no event
earlier than 10 days following the date of publication.
Failure to publish an advertisement shall not constitute a breach of this agreement and Publisher shall not be liable (beyond the return of any payment advanced by
Advertiser) if any advertisement is not published for any reason.
Publisher will retain advertising material for one year after date of publication, after which the material may be destroyed.
Waiver of default or breach by either party shall not be considered as a waiver of any subsequent default or breach of this agreement.
Advertiser consents to jurisdiction and venue in Snohomish County, Washington and waives any objection as to jurisdiction or venue. Advertiser agrees not to assert
any defense based on lack of jurisdiction or venue and irrevocably agrees to be bound by any judgment rendered therein. Nothing herein shall affect the right to
serve process in any other manner permitted by law or shall limit the right of either party to bring proceedings in the courts of any other jurisdiction for the execution
of such judgment.
PRINT SPECS
ONLINE SPECS
DealerMarketing.com
2 PAGE SPREAD
DealerMarketing.com is the place that dealers go to learn how
to increase their sales and grow their business. Our staff works
hard to keep our site stocked with cutting-edge information that
dealers can put into practice in their dealerships. Our aim is to make
DealerMarketing.com the best experience possible for our online
readers as well as create value for our vendor partners.
We use Google analytics, as well as AdSpeed.com, to track our
traffic and provide our advertisers with accurate statistics on
their impressions, clicks, click through rates, and other relevant
information. If you would like to see a Google Analytics report
or an example of an AdSpeed.com report, please email info@
dealermarketing.com.
Bleed Size: 17.25” X 11.125”
Trim Size: 16.75” X 10.875”
Image Area: 16” X 10.125”
A Cover Wrap will be the same dimensions with
the exception of 2 additional pages. A total of
4 pages
FULL PAGE
Bleed Size: 8.625” X 11.125”
Trim Size: 8.375” X 10.875”
Image Area: 7.625” X 10.125”
Image area should be 1/4 inch from trim size. 
2/3 VERTICAL
E-Newsletters
1/3 SQUARE
Banner ads are available on DealerMarketing.com’s two weekly
e-newsletters (Dealer Marketing Weekly & DMM Tips), which go
out to 17,000+ subscribers each every week. Our newsletters are
intended to give dealers the valuable information they need right in
their inbox.
We use MailChimp to send out our e-newsletters and AdSpeed.com
to track impressions, clicks, click through rates and other relevant
information for the most accurate analytics available. If you would
like to see a sample MailChimp report or an AdSpeed.com report,
please email [email protected].
Size: 5” X 10.125”
Size: 5” X 4.75”
1/3 VERTICAL
Online Banner Advertising Sizes
Size: 2.5” X 10.25”
• 970x90—Large leader board, positioned at the top and
bottom of every page.
1/4 PAGE
• 728x90—Leader board, positioned in the header and footer
of every page.
Size: 3.725” X 4.75”
• 300x600—Large skyscraper, positioned on the right-hand
side of every page.
• 300x250—Large button, appears on right hand side of all
pages, and within article text.
1/2 VERTICAL
Size: 3.375” X 10.125”
Banner Ad Guidelines:
1/2 HORIZONTAL
• Banners for the website can be in any format (.gif, .jpg,
.swf, rich-media 3rd party tags etc.), although we recommend
against .swf, because of display issues with tablets.
Size: 7.625” X 4.75”
• Banners for the e-newsletters must be static or an
animated .gif with the first frame acceptable as a static
banner.
1/2 ISLAND
Size: 5” X 7.5”
ACCEPTED FILE FORMATS:
• Adobe PDF (Preferred)
• Photoshop EPS or TIFF
• InDesign (Packaged with Fonts & Links)
• File size should not exceed 25k for .gif, .jpg files, and other
static banners.
• File size should not exceed 35k for .swf format.
We do not accept QuarkXpress or
PageMaker files. Please create PDF or EPS
file from layout file so fonts and graphics
are embedded or converted to paths.
Smallest type size allowable is
7-point. Images must
be 300dpi.
16521 13th Ave. West,
Lynnwood, WA 98037
[P] 888-385-7526
[F] 425-741-1880
[email protected]