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ENGLISH
K C C
M O N T H L Y
M A G A Z I N E
APRIL
I
2016
04
KCC
MONTHLY
MAGAZINE
2016. April
LET S
COMMUNICATE!
Contents
OPEN THE FUTURE WITH
KCC
04 OPENING THE THOUGHT
Protecting Green Vibrance
KCC Monthly House Organ
No. 278
06 FROM THE EXPERTS
Date of issue April 4, 2016
???
Registration Number Seoul La - 468
OK!
The Future of Corporate Competitiveness Green Management
08 KCC ZOOM IN
Date Published November 5, 1993
The First step towards Green City, Green Remodeling
Publisher Mong-Ik Chung
Editor Mong-Ik Chung
10 ECO DICTIONARY
Publicated by KCC HRD Department
KCC’s Eco-friendly Products Coexisting with Nature
(17-3, Mabuk-ro 240Beon-gil.
26 PROUD KCC MEMBERS
Spec Sales Promotion Department Assistant Manager Sung-sik Shin
28 LET'S GO EGIS
KCC EGIS, Full of passion and fighting spirit!
30 BASKETBALL BUSINESS
Giheung-gu, Yongin-si,
Gyeonggi-do, Korea / 031-280-4813)
DREAM WITH
Edited and Designed by
Neomedia (02-512-1666)
KCC
12 MARKET IN KCC
Upgraded to the Latest Trend HomeCC Interior Package
“Teamwork”, The key to success for an organization
32 ADVERTISEMENT STORY
KCC Window delivers sincere stories of married couples
16 ZOOM IN HOMECC
2016 Gyunghyang Housing Fair HomeCC Interior Exhibition
Hit the spot
with the key point
18 WITH PARTNER
Dependable Companion of HomeCC Interior
20 OUR OUTSTANDING TECHNOLOGY
The world’s highest quality headlamp coating shines
through the Jang Young-shil Award
A tree with too many small branches cannot reveal its main
trunk. Lengthy description is also the main culprit that covers
the key point. Try taking away the redundant content and convey
only the key points. Clear communication will raise your work
speed.
<COVER STORY>
KCC’S COLORFUL BUILDING
PAINTS ADD BEAUTY TO THE
EXTERIOR AND INTERIOR OF
BUILDINGS.
22 OWNERS OF THE POSITION
Quality meters, the essential device for
TOGETHER WITH
KCC
34 BIZ TALK IN MISAENG
36 LOVE MESSENGER
A Lunch box for my Father with lot's of Love
38 DISCOVERING NEW THOUGHTS
Beware of the “First” Thought
40 KCC LIBRARY
raising customer satisfaction
KBS Super China Production Team <Super China>
24 GLOBAL KCC
42 KCC NEWS
Ebru Cebeci, a sales chief in the Paints Sales Department at KCT
46 QUIZ
47 LEARNING FROM THE MASTERPIECE
Painting the value of nature, Claude Monet
OPENING THE THOUGHT
Protecting
Green Vibrance
4
ECO- FRIENDLY
TECHNOLOGY
In April, the mother earth awakens all things from their slumber through her mighty power of life. The
power of life also dwells in the dazzling blue sky, wind, grass, and flowers. KCC is making great efforts
to develop eco-friendly technologies and products so that people can coexist with such beautiful and
abundant nature. In this April, let’s take a look at KCC’s walk toward nature and a leading chemical
company in the world.
KCC Magazine • 2016 April
04・05
FROM THE EXPERTS
The Future of Corporate Competitiveness
Green Management
The American news magazine <Newsweek> has been announcing the “Top 500 Green Rankings per Companies, Industries and
Countries around the World” since 2009. This implies how important the coexistence between companies and the environment
really is. Let’s find out how eco-friendly green management of
companies is protecting the environment.
03
03
By Jae-yun Choi (Representative of Cross Management Institute)
04
T
here was a mountain climber who loved nature and
who was also an owner of a mountain equipment business. When he was rock climbing one day, he found a
crack in the rock wall. And he learned that the cause
was the steel piton, which is one of the equipment used
for rock climbing. He asked himself “As a person who loves mountains, must I make profit even if it means damaging nature?” He
then boldly suspended the production of steel pitons that accounted
for half of his sales. And as a substitute product that minimizes damage to nature, he developed and produced magnesium carbonate
chalk that prevents slipping when applied to hands. This person is
none other than Yvon Chouinard, the founder of mountain equipment company Black Diamond and outdoor brand Patagonia.
Founded in 1973, Patagonia recorded second place in U.S. outdoor
market share in 2013, and the company achieved sales growth rate of
50% even during the financial crisis in 2008. The company motto is
“Create the best outdoor products, but avoid environmental damage,
and establish and implement solutions for overcoming environmental crisis.” The Japanese automotive company Toyota chose the
hybrid technology and continually put a lot of effort in investing and
developing future type eco-friendly automotive technology to focus
on sustainable future development. As a result, Toyota completed
the eco-friendly hybrid “Prius” technology and announced that it
would solve many environmental issues through its long term goal
01
01
01
02
01 An outdoor brand Patagonia’s ecofriendly campaign advertisement. 02 An
image of KCC Seocho annex building
equipped with the zero energy building
technology. 03 Toyota has organized its
hybrid product development system in
order to resolve environmental issues. 04
KCC SUPRO with top quality represents
Korea’s eco-friendly paint.
“Toyota Environmental Challenge 2050” in October. The “low carbon high-efficiency eco-friendly car” recently developed by Hyundai
Motors is within the same context. Nike manufactures a renewable
material called “Nike Grind” through separating and grinding used
sneakers. The material is used as flooring material for playgrounds
and gyms or to make new sneakers. Apple provides AS through the
“Refurbish System.” When they receive returned defective products,
they reuse undamaged parts from returned products and replace old
cases, batteries, etc., with new ones. Eco-friendliness is increased
through recycling of old parts. These cases show that corporations of
nowadays are seeking to gain corporate competitiveness though ecofriendly green management.
The most important topic and crucial element in the construction
industry today are by far “eco-friendliness” and “energy saving.”
Being an eco-friendly company, KCC is also leading and practicing
zero energy technology, and a representative example is the zero
energy building. Zero energy building is a building where the sum of
energy consumed and renewable energy generated by the building is
ultimately close to “0 (zero).” Passive and active technologies are the
main technologies that compose zero energy buildings, and they can
be completed by the culmination of technologies and products such
as high-performance insulating materials, windows, and glass produced by KCC. The annexed building at the Seocho Office that was
applied with the excellent zero energy technology of KCC demonstrated its superiority by being selected as the “Zero Energy Building
Demonstration Project” conducted by the Ministry of Land, Infrastructure and Transport. This is a splendid achievement in the
domestic construction material industry as a unique company that
has its own Architectural Energy Research Building, which is leading
various researches such as eco-friendly product development as well
as insulation performance tests. With awareness on the trends of
eco-friendly needs since long ago, KCC has developed and sold ecofriendly waterborne paint “SUPRO” since 2003. The “SUPRO” product that has been receiving the best quality and satisfaction reviews
from diverse public surveys targeting consumers and construction
companies is recognized as the best product that represents ecofriendly paints in Korea. The philosophy of KCC that creates excellent products that are eco-friendly and highly workable with no
emission of harmful substances is contained in a variety of products
such as eco-friendly sealant KORESEAL, PVC flooring material
“KCC SUP,” and interior film “VICENTI.” Likewise, KCC has led the
opening of Architectural Energy Research Building early on and has
made efforts to establish global eco-standard architectural culture.
This is the reason why the future of eco-friendly green architecture
can be found at KCC.
KCC Magazine • 2016 April
06・07
KCC ZOOM IN
General Manager Hyuk Jun at Architectural
Energy Research Team of CRI
The First step towards Green
City, Green Remodeling
Along with greater interest in green management, many corporations are practicing green
management. KCC, also noting the importance of green management, is actively participating in the green remodeling project that increases building’s cooling and heating energy
performance by over 20% through improvement of insulation performance of old buildings as
a part of such effort. Let’s meet General Manager Hyuk Jun at Architectural Energy Research
Team of CRI and learn about KCC’s high insulation products that are optimized to green
remodeling.
T
he Ministry of Land, Infrastructure and
Transport is conducting green remodeling projects as a policy to prevent waste of
heating energy and to promote pleasant
environment in existing buildings since
2014. KCC was selected as a comprehensive subcontractor since the beginning of the project in 2014. And
with the goal to improve the energy performance of
buildings by 20%, KCC has been improving insulation
performance of existing buildings by replacing old
windows, doors, glass, heat insulation materials and
etc with KCC’s high insulation products.
The government is also implementing green remodeling interest support project that lessens the burden of
initial project cost for building owners who are applying for green remodeling construction. In order to promote seamless progress of the green remodeling project, KCC has formed and is operating a green remodeling council that is composed of experts from each division. General Manager Hyuk Jun at Architectural
Energy Research Team of CRI, who is researching and
developing products related to green remodeling,
explained that replacement of windows and doors is
the best choice if low cost and high efficiency is the goal
of green remodeling. The aluminum windows and
doors that can still be easily seen in 10-year old or older
buildings have low insulation performance, and this
must be resolved to prevent energy losses.
“Generally, 24% energy loss occurs through windows
and doors and 19% through external walls. When
windows/doors and insulation materials in old buildings are replaced, more than 40% of energy can be
saved in comparison.” When replacement is made with
high heat insulation products such as KCC’s energy
saving PVC windows, 3-TOP system and KCC’s highperformance low-E glass, approximately 1.7 million
KRW in cooling and heating cost per year can be saved
based on apartments in the middle levels. Heat insulation materials are also excellent in energy saving.
Among them, the vacuum insulation material that is
applied with KCC’s unique technology is 5 times more
effective than existing organic insulation materials and
10 times more effective than inorganic insulation
materials. In addition, many consumers prefer this
material because it ensures larger interior space compared to existing insulation materials by being thinner
than other materials.
KCC, which has been recognized for taking the lead in
active green remodeling project, has received the first
ever Greenist flag as a construction material manufacturing company in the country from the Ministry of
Land, Infrastructure and Transport. As a part of the
effort to inform more consumers about green remodeling, KCC has launched “green remodeling one-stop
service” and “green remodeling package.” “Green
remodeling one-stop service” is a service that helps the
consumers to easily participate in green remodeling
construction. When a consumer requests green remodeling service, a representative personally visits the old
building and provides in-depth consultation on the
energy losses. Based on this, the employee chooses the
windows, doors, glass, insulating materials and etc
that can contribute to energy saving of the building and
progresses suitable construction, and the employee
even performs follow-up service through AS after the
construction is completed.
“Green remodeling package” is a product that embodies eco-friendly management of KCC. The package
replaces windows/doors and heat insulation materials,
as well as, offers products that are excellent in energy
reduction. The consumers can save more energy by
replacing general fluorescent lights with LED lights
that are much more efficient and blinds that block sunlight, etc.
Meanwhile, KCC plans to utilize the GBEE (Green
Building Energy Evaluation) which is one of the building energy performance evaluation programs in the
green remodeling project starting this year. This program which is developed by KCC runs a simulation and
analyzes the energy saving effect after remodeling
buildings with energy-efficient products and this lets
consumers easily understand how much energy they
can save by using KCC’s high performance and high
efficient products.
“Because the energy reduction rate is shown visually
through the simulation function, it enables faster
understanding by the consumers.”
KCC plans to continuously contribute to eco-friendly
management by improving the levels of old buildings
and energy reduction through the green remodeling
project. We hope KCC continue to lead the way toward
eco-friendly management as a green company.
KCC Magazine • 2016 April
08・09
ECO DICTIONARY
KCC’s Eco-friendly
Products Coexisting
with Nature
SUPRO Home &
Wellbeing
[Eco-friendly paint]
By receiving a variety of eco-friendly certifications, the products of KCC that are geared toward
technological advancement and the concern for the environment and nature are increasing the
life quality of residents. Following the SUPRO Home & Wellbeing paint and GYPSUMTEX ceiling
material, five types of construction materials such as windows/doors, flooring material, and heat
insulation material Glass Wool Nature has obtained a total of three eco-friendly certifications and
has again verified the status of eco-friendly products. Let’s take a look at KCC’s eco-friendly products and their certifications.
Atopy Safe Mark
HB Mark
Eco-label Certification
Atopy Safe Mark is a certification mark given by Atopy
Korea Association to products
that are effective in preventing atopic environments and
products that can be safely
used by atopic patients. It is a
mark obtained through rigorous screening by the review
committee within the association based on various test
results during a set period.
Based on standard certification regulations, different levels of HB (Healthy Building
Material) certification marks
are given by the Korea Air
Cleaning Research Association to construction materials
produced at home and abroad
after conducting rigorous
quality certification tests on
the degree of organic compound emission level.
Eco-label Certification is
given to products that create
less pollution and can save
resources among peer products with same purpose. It is a
system for providing environmental information to consumers and to encourage
companies to develop and
produce environmental products that are preferred by
aware consumers.
SUPRO Home & Wellbeing is
eco-friendly paint for walls with no harmful
substances.
It boasts excellent antibacterial performance
that has almost no odor. This is a gel-type
wallpaper paint that can be used by anyone
without dilution and it is a product that highlights the natural pattern and texture of wood
while containing no harmful substances. In
particular, this product can be safely used for
homes with children because it has obtained
the first Atopy Safe Mark in the paint industry from the Korea Atopy Association.
Glass Wool Nature
[Heat insulation material]
Glass Wool Nature is a representative eco-friendly heat
insulation material that holds various major
environmental certifications. Because this is
the first product in the country to use natural
organic binder extracted from corn instead of
adding harmful substances during the manufacturing process, there is no emission of
harmful substances when used in buildings.
It is also known as a highly economical heat
insulating material as it has excellent energysaving effect due to high heat insulation performance.
GYPSUMTEX
[Ceiling material]
Ceiling material GYPSUMTEX
is an eco-friendly product safe
from formaldehyde and various organic compounds. In addition, the product emits
almost no toxic gases during fire because it is
made with fireproof materials. It is a safe
product that has obtained fireproof standard
certifications “KS F ISO 1182” and “KS F
2271.” GYPSUMTEX is a ceiling material
loved my many consumers because it is not
only environmentally friendly, but also allows
consumers to create elegant appearance
through diverse designs and patterns.
KCC SUP
[Flooring material]
KCC SUP is close to nature with
minimization of harmful substances and it accentuates the natural wooden texture.
All KCC SUP products designed to embody
the peaceful atmosphere and clean air of forests are famous natural products that have
received the highest HB Marks. Harmful substances are minimized by applying an ecofriendly plasticizer, which is an organic substance that facilitates forming process in high
temperatures. Not only that, it is a flooring
material that suits all types of spaces such as
ordinary homes and apartments as the product accentuates the natural texture of wood
and highlights the smooth forms.
KCC Windows/Doors
KCC windows and doors boast
excellent performance as well
as having zero harmful substances.
KCC windows and doors have added health
benefits on top of insulation, soundproof, air
tight, and water tight properties. KCC windows and doors are safe because they don’t
contain any harmful substances such as cadium, mercury, or lead. In addition, it is leading
in the area of energy-saving by not only having high insulation function that prevents
heat from escaping, but also being equipped
with wind pressure, air tight, and water tight
functions.
KCC Magazine • 2016 April
10・11
MARKET IN KCC
<Market in KCC> will introduce KCC’s products for each market e.g. Home appliances, Automotive, Shipbuilding/
Off-shore Plants, Industrial Consumer Goods and etc.
Soft
The calm and controlled semi-classic
Soft style with bright and soft colors
is highly recommended for those who
favor calm and wide spaces.
By matching bright and low profile
colors through a tone-on-tone match,
the Soft style provides gorgeous
and rich atmosphere while simple
furniture and interior items provide a
feminine atmosphere.
Upgraded to the Latest Trend
HomeCC Interior Package
HomeCC Interior, the total interior brand of KCC, has released a new package for 2016.
KCC has been analyzing the diverse needs of customers to identify the most favored
design. This package continues to adopt the superior technology and interior design for
the three most loved styles upgraded to the latest trend. Let us now look at the newly
upgraded Organic, Soft and Trendy styles of the 2016 HomeCC Interior package.
Organic
The Organic style allows you
to experience the relaxation of
nature. This style is calming and yet
sophisticated while using thick strips
of wood to emphasize the concepts of
nature.
Using bright ivory and light brown
colors matching warm brown wood
patterns and leather material, the
Organic style creates a comfortable
and warm atmosphere.
Trendy
If you are sensitive to the latest trend
and looking to display a modern and
stylish life style, we recommend the
Trendy style. Simple with sensuous
points found everywhere, this is a
popular choice among the younger
generation. The Trendy style is
based on the ever popular black and
grey colors, but reflecting northern
European patterns to express a
unique feeling. The Nordic style helps
elevate the sensual sense of space.
KCC Magazine • 2016 April
12・13
Kitchen
Combining both design and practicality
The Organic style kitchen, with natural beige color on
the furniture uses brown tiles and bright pendant
lighting to complete the relaxing and sensual atmosphere while adding overall sense of unity and convenience by using Samsung Electronics built-in kitchen
appliances.
The Soft style kitchen uses elegantly processed 6 sided
doors to raise the level of prestige. The bronze colored
glass in the upper cabinet displays a warm atmosphere
emphasizing the soft style. Also the semi classic chandeliers are naturally matched to complete a feminine
and modern soft concept.
The Trendy style kitchen, with the glossy white upper
cabinet and metal pearl feel of the black lower cabinet
express a modern and neat spatial sense. The contrast
of white tone mosaic tiles and various colors of kitchen
furniture display a sophisticated monotone space
while grey colored pendants emphasizes the northern
European style highlighting the Nordic points.
Trendy
01
Organic
Main bed room
The comfortable bed room that consoles everyday life
The Organic style bedroom uses warm brown tone-on-tone coloring to display warm and
comfortable atmosphere. The built-in closet with the soft and graceful feel of the fabric
pattern in the upper section and natural patterns in the lower section, give a feeling of
being at one with nature while creating an elegant and prestigious bedroom by sensually
displaying the point glass arranged in the center.
It also emphasizes the Organic style by using organic cotton fabric as well as creates a more
stable bedroom structure with the Samsung LED lighting that helps save energy and lowers
glare. The semi-classic door, built-in closet and the bright and elegant furniture frame
express a luxurious and cozy atmosphere for the Soft style bedroom, accentuating the
feminine style. Annunciating the bright and soft concept and the calmness of the ivory
based colors, it boasts a more elegant atmosphere together with pearl wall papers.
The Trendy style bedroom uses white high gloss type built-in closet, grey based furniture
and fabric props to show practicality and tidiness, and thanks to the white oak flooring,
neatness and practicality that achromatic colors have is accentuated while making small
space look larger.
Soft
Trendy
Soft
03
Trendy
02
Organic
Soft
Bathroom
Delivering cleanliness and freshness
The Organic style bathroom utilizes ivory colored base
tiles, wood and beige/brown point tiles in block patterns to promote a warm natural feeling.
The Soft style bathroom uses glossy ivory and beige
tiles to express a clean, gorgeous feel; the mixture of
soft and simple colors adds a clean feeling. The geometrical patterned floor tiles juxtaposed to the bright
grey tiled walls make the Trendy style bathroom a
sophisticated and modern space.
The lower bathroom shelf is made of dark grey tiles to
contrast the glamorous pattern of the floor tiles.
Organic
KCC Magazine • 2016 April
14・15
ZOOM IN HOMECC
Shop your Interior design!
2016 Gyunghyang Housing Fair
HomeCC Interior Exhibition
This is an age when you can shop interior design just as you pick out items at the supermarket.
KCC’s HomeCC Interior has showcased more new interior styles at the 2016 Ilsan Gyunghyang
Housing Fair. Visitors were amazed by the firsthand experience of interior design just like in a
model house and they were moved once again by the one-stop consultation provided by the interior planners.
G
enerally, decorating your house with
interior design is not an easy task. This
is because once people change one interior design whether it be flooring, wallpaper, or lighting, they end up wanting
to change the remaining interior. And if the newly
installed interior design does not match with the rest of
the house, it is difficult to restore the change back to
the original state.
However, HomeCC Interior now allows consumers to
apply a complete stylish interior design in their home
without such worries. Now, consumers just have to
choose among a total of three styles, which are Organic, Soft, and Trendy. In addition, there is a wide variety
of choices not only because each of the three styles are
sensibly designed for each space such as the kitchen,
living room, bedroom, kid’s room, study, and bathroom, but also a variety of interior materials are available. Because the interior design can be picked out just
as people do when they go shopping, the popularity of
HomeCC Interior is skyrocketing.
The 2016 Ilsan Gyunghyang Housing Fair, the largest
domestic interior and finishing material exhibition held
from February 24 ~ 28, was a testament to how much people were interested in HomeCC Interior. KCC prepared the
largest HomeCC Interior exhibition in the event and showcased the new three styles that were renewed for 2016. As
many as 190 thousand people visited the 2016 Ilsan Gyunghyang Housing Fair. The HomeCC Interior exhibition
had a constant stream of visitors from families planning to
move to interior experts.
The HomeCC Interior exhibition was largely divided
into the showroom and the consultation area. First, the
showroom that looked as if an interior space of a house
was directly moved there reproduced the interior space
in real size, including the hallway, living room, bedroom, and bathroom. The presentation naturally
inspired visitors to think “Hey, we can actually apply
this interior design at our home too.” In the showroom,
the eyes and hands of the visitors were busily moving.
The visitors took a careful look of the space configuration from colors to patterns, and tested the texture and
durability by opening and closing windows and furniture. “The flooring material is luxurious and it looks
like real wood.” “Should we try the Nordic style interior
when we move?” “Just changing the bathroom tiles
completely changes the atmosphere.” The space was
filled with chattering dialogs. There was a mother and
her daughter taking notes and newlyweds taking pictures of every corner of the showroom. A couple with
small children checked the budget for all the interior
design by looking at the easily viewable price tags.
Expert HomeCC Interior assistants at each space introduced products according to the preferences of the
customers.
During the entire event, the consultation area was
packed with customers. HomeCC Interior planners
helped with the consultations and reservations for
actual measurement.
Mrs. Suk-hyeon Kim from Paju, Gyeonggi Province,
completed her reservation for the actual measurement
of her home and she said, “I wanted to remodel my old
home, but it was not easy to make the commitment.
But, I was inspired by the fact that a stylish interior
design can be conveniently created because the interior
materials that match each style are provided in packages.” She was considering the interior packages “Soft”
and “Organic”. She added that she like the relaxed
atmosphere of the two styles and was thinking about
purchasing the furniture as well.
Mun-su Kim and Hui-seon Cho couple from Daegu
took a careful look at the interior space for the kitchen,
living room, and kid’s room. “First off, the stylish interior and the reliability of KCC materials played a big
part in choosing HomeCC Interior. Especially, because
there is no emission of harmful substances from the
materials, I think we can trust the product in our kid’s
room.” To the thrifty couple who were thoroughly
checking the quotation, the planner proposed various
figures and customized interior just right for them.
The HomeCC Interior exhibition allowed the visitors
to find the perfect interior design just right for them,
see new trends through the newly released interior
packages, and create the interior design in their actual
homes through consultations in one place. In this new
age when people can shop interior design, we look forward to HomeCC Interior’s powerful march toward
each corner of Korea.
KCC Magazine • 2016 April
16・17
WITH PARTNER
Dependable
Companion
of HomeCC Interior
Requirements toward satisfaction and trust of customers are
without a doubt excellent quality
and friendly service. A partner of
HomeCC Interior, Kallista, is gaining
every confidence from customers
through perfect and sincere interior construction service. This is the
result from firm belief in “treat the
customer’s house as my own.”
Jeong-pyo Lee,
Representative of Kallista.
K
allista is a company located in Yongin City, Gyeonggi Province,
which specializes in interior construction. Representative Jeongpyo Lee, who has more than 20 years of experience in the interior
industry, reached out to HomeCC Interior when she opened her
own business Kallista for the first time. She believed excellent quality of HomeCC Interior will become a great help toward her new start. “Above all,
supply of high-quality construction materials was the most important thing.
Because I had my eyes on KCC products since the early days before the brand name
was changed to HomeCC, I was sure of the quality. That was the reason why applied
without hesitation when I heard the news of ‘HomeCC Partner’ recruitment.”
HomeCC Interior Partner is a win-win business model that forms partnership
between KCC and small and mid-sized local interior businessmen to promote mutual growth. KCC connects customers to HomeCC Interior partners in each region and
designates construction responsibilities. In addition, KCC makes efforts to provide a
variety of benefits to HomeCC Interior partners such as supporting marketing and
sales promotion, as well as, providing the highest quality eco-friendly construction
materials. Representative Lee said partnership with KCC leads to practical assistance.
“It is not easy for small businesses to maintain steady customers on their own.
Advertisements can be a big financial burden, but with great marketing support and
customer connection from HomeCC Interior, there is no need for separate promotional activities. Attraction of customers obviously leads to increase in sales. Furthermore, trust from customers naturally followed when we approached customers
with confidence based on the special system of HomeCC Interior that provides onestop service, including materials, design & development, production, quality management, CS (Customer Service) management, and AS.”
When Mrs. Lee experiences firsthand positive response about HomeCC Interior, the
pride as a partner of HomeCC Interior wells up inside her.
“There are many feedbacks that HomeCC’s coordination of the complex processes
provided during the primary consultation with interior planner is a big help for customers. The level of satisfaction is also very high concerning the stylish and detailed
interior design and the high quality that has almost zero defects. But, above all, customers who were hesitant on making decisions due to price bubbles can choose
HomeCC Interior with assurance because of the transparent and reasonable quotation.”
No matter how excellent construction materials may be, the degree of interior completion is determined by the level of construction ability. Representative Lee is elevating the degree of completion to its maximum through solid construction service.
“Practical competence per process is the basics of all basics. Construction is carried
out through one team that composes of the best technicians who have been working
with each other for a long time. I always emphasize ‘treat the customer’s house as
my own’ to my technicians. Because the work is performed by people, the degree of
completion depends on how much we put our hearts into the work. We are careful
not to neglect even the smallest things at the site, and we try to implement the optimum process based on thorough observation.”
It has already been 7 years since entering partnership with HomeCC Interior. She
expressed her satisfaction by saying she can really feel the growth of the company
over the years.
“KCC performs interim evaluations up to the completion of construction to check
for any problems or any complaints from customers. This process is not inconvenient or difficult to me. It rather inspires more passion in my heart. Because I ask
myself ‘How can I raise the degree of completion even further?’ and ‘How can I raise
the satisfaction level?’ It becomes an opportunity to grow a little bit more.”
Having a close relationship with Kallista, Assistant Manager Jae-hun Lee of the
Interior Sales Department of Seongnam Branch Office attributed Representative
Lee with the achievement of providing such customer satisfaction.“Customers are
very satisfied because the company has been making perfect constructions as to
never receive a single complaint up to now. The company’s ability to thoroughly
manage all aspects of construction from A to Z is by far the best I have seen. I hope
the company can work with us as a HomeCC partner for a long time to come.”
HomeCC Interior and Kallista are establishing high customer satisfaction by adding
solid construction on top of perfect quality. We are looking forward to their next
“Win-Win example” from their path to mutual benefit and their unmistakable proof
that “working together creates twice the synergy.”
Jeong-pyo Lee, Representative
of Kallista(left) and Mr. Jaehun Lee of the Interior Sales
Department of Seongnam
Branch Office.
KCC Magazine • 2016 April
18・19
OUR OUTSTANDING TECHNOLOGY
The world’s highest quality headlamp
coating shines through
the Jang Young-shil Award
The automotive headlamps are attached at the very front part of cars and secure
the vision of drivers. That’s why it is important to prevent lens of headlamps from
becoming blurry or scratched. KCC successfully developed an ultrahigh weatherproof UV hard coating for automotive headlamps with the highest performance
in the world. Let’s meet the automotive headlamp UV hard coating that acquired
the AMECA 5-year certification and won the Jang Young-shil Award.
By Suk-hwa Ryu / UV Research Team of CRI
K
CC’s automotive headlamp UV hard
coating acquired the “AMECA 5-year”
certification for the first time in the
world and was recognized for its highest
quality in the world. AMECA (Automotive Manufacturers Equipment Compliance Agency,
Inc.) is a private institution that certifies the safety,
suitability, etc., of interior automotive equipment that
are commonly used in the U.S. as well as all over the
world, and it is a crucial certification that is commonly
referenced throughout the world.
This led the product to also win the IR52 Jang Youngshil Award, which is the industrial technology innovation award organized by the Korea Industrial Technology Association (KOITA). The IR52 Jang Young-shil
Award is an award given to domestic companies and
technology developers at research institutes who are
leading industrial technology innovations through
development and commercialization of new technological products. By applying high-performance coating, long-term durability of the headlamp and clear
front vision are ensured. Since the change of automotive headlamp material from glass to polycarbonate in
1980s, all headlamp UV hard coating paints were
imported for the past 30 years.
However, problems continued to emerge such as discoloration of the headlamp’s lens or peeling of coating
upon exceeding maximum climate conditions, cracking due to impact from debris, etc. Because of this, the
consumers had no choice but to frequently replace the
parts. This is why KCC began a joint research and
development with Hyundai Mobis, and after many trials and errors, KCC had successfully developed the
highest quality product in the world. As a result,
through the development of ultrahigh weatherproof
material and formulation method, KCC was able to
obtain an ultrahigh weatherproof headlamp UV hard
coating technology that maintains the original appearance and performance of the product without yellow or
blurry discoloration, cracking from impact and peeling
of coating unlike the existing products.
KCC, who has been leading the domestic automotive
paint market, has verified its world-class technical
ability by launching the world’s highest quality product
through continuous investment and research & development. With the preparation of a foundation to
advance into the global automotive paint market
through this opportunity, the globalization of KCC
paints is expected to continuously accelerate into the
future.
Researcher Interview
Suk-hwa Ryu,
UV Research Team of CRI
Q. What kinds of efforts were required
to develop an ultrahigh weatherproof
headlamp UV hard coating?
In order to acquire certifications such as AMECA
3-year and 5-year, you really have to invest 3 to 5
years of your time. The product must pass a 5-year
test period that exposes the product to extreme
conditions such as the dry desert climate in Arizona State and the hot and humid climate in Florida.
After that, we needed to acquire additional certifications from Europe and China, which were no
easy tasks. By creating and evaluating thousands
of samples, we gathered experimental data. And
in order to satisfy the demanding quality standards, we were successful in developing an evaluation method that can confirm quality in diverse
environmental conditions of extreme cold and
heat that exist around the world.
Q. What is planned for the future?
Currently, the ultrahigh weatherproof headlamp
UV hard coating is applied to a total of 9 domestic
car models such as the new Tuscon from Hyundai
Motors and all K5 models from Kia Motors. We
are now making preparations for our product to
be applied to global vehicles such as Volkswagon,
GM, and Chrysler. In addition, we are promoting
the expansion of hard coating applications and
convergence of ultrahigh weatherproof technology
and material technology. In order to implement a
stable transition of the current glass-made panoramic sunroofs to UV plastic material, we are
planning to combine the ultrahigh weatherproof
headlamp UV hard coating technology or apply
the technology to interior/exterior architectural
finishing materials such as soundproof walls.
KCC Magazine • 2016 April
20・21
OWNERS OF THE POSITION
<Owners of the Position> introduces fellow KCC members who give their best efforts
as the owners of their position through objects and stories that tell their passion.
When the people in charge of their own part
give their best, each person becomes the
expert of the company.
T
Do-yeong Jeong, Manager of Construction Material AS Team
Quality meters, the
essential device for raising
customer satisfaction
Manager Do-yeong Jeong of Construction Material AS Team is raising customer satisfaction through his work in quality service of KCC products such as glass and windows. In order to quickly and precisely respond to any situations, he always carries
around quality meters. Let’s meet Manager Do-yeong Jeong who always gives his
best on-site to satisfy customers with the best quality.
he first thing that caught the eyes of Manager Do-yeong Jeong as he entered Yeoju
Plant with big aspirations on his first day
of work 15 years ago was KCC’s motto
“Own your position” written in large letters on the wall. The company motto became the foundation for building the basic knowledge and expertise
that are required to become an expert worker. “My first
job was producing glass at the Tin-bath and Lehr line
in the plate glass production part of the Yeoju Plant. I
got firsthand experience of glass production process
during the 7 months. It became a firm foundation to
gain expert knowledge and became my tool to transfer
in-depth and proper knowledge on the quality of glass
and windows.” Areas of his neck and nose became
black during the process of changing the thickness and
width of glass several times despite wearing a dust protection mask and oversleeves. Even though the work
was difficult, he thought about KCC’s motto “Own your
position” and enjoyed his site work. “When a great athlete is recognized for one’s ability, the country gives the
athlete the honor of membership to the national team.
Our work is no different. When the people in charge of
their own part give their best, each person becomes the
expert of the company. Just as a gold medal is valuable
whether it is from a popular sport or less popular sport,
I realized that there is no job that is not important. It
gave me pride and sense of responsibility in my work.”
Manager Jeong expressed that he has to carry out his
current tasks of manufacturing quality management
and AS at the window/glass distributor with owner’s
spirit as well in order to resolve inconveniences of consumers right away, which in turn, naturally leads to
increase in sales. For this purpose, he says the measuring equipment that can build trust in customers comes
in handy. Because precise measurements require a few
days as they need to be requested to the Central
Research Institute, mobile measuring equipment are
essential when he needs to affirm the customers on the
spot. “The equipment that can magnify small objects
by 220 times compared to the naked eye and by 72
times when observing faraway objects such as highrise buildings are a big help when resolving inconveniences of customers on-site. I believe the reason why
firefighters can jump into burning buildings to save
people isn’t because they are Superman. They are
equipped with various helpful equipment and knowledge based on experience.” Manager Jeong who is in
charge of quality management of a member company
in the Yeongnam region that is affiliated with the
“e-Max Club”, which is a network of window/glass
manufacturing distributors quality guaranteed by
KCC, says it is most rewarding when companies that
were distressed by KCC’s strict quality management at
the beginning of membership express gratitude to him
for their improved quality, increased productivity, and
subsequent rise in image as well. As the sinking of the
colossal Titanic was caused by faulty nails called rivet,
he believes that all of his tasks, whether big or small,
are important. He put on a bright smile and said he will
continue to conduct all of his work as the owner of his
own position.
KCC Magazine • 2016 April
22・23
GLOBAL KCC
Ebru Cebeci, a sales chief in the Paints Sales Department at KCT
“Sense of challenge is
my biggest growth engine!”
Starting its commercial production in 2008, KCC Boya San.ve Tic. Ltd.Sti. (KCT) mainly produces
Automotive, PCM, Marine, Powder, Refinish, General Industry and Heavy Duty Coatings. To increase
its market share, KCT is focusing on extending dealer network for Refinish and Industry segments as
well as concentrating on new business segments such as Epoxy flooring and Protective coating for
steel structures. Let’s meet Ebru Cebeci, a sales chief at KCT and hear her story.
Could you please introduce
yourself and tell us about
your job?
Hi! My name is Ebru Cebeci and I
am a sales chief at KCT. I joined the
company in August of 2009. My
main responsibilities are dealing
with national and international
customers of our Powder Coating,
PCM Coating, Marine Coating and
Heavy duty Coating and I am also
trying to develop new customers in
the new business segments, such as
steel protective coating, flooring
coating, etc. The condition of the
paint market in Turkey is pretty
tough. Global paint makers from all
over the world, such as Akzo Nobel,
Jotun, Hempel along with several
local producers, are competing
here. To increase our market share,
KCT is focusing on extending our
dealer network for Refinish &
Industry segments. In 2016, we are
concentrating on new business segments such as epoxy flooring and
steel structure protective coatings.
My personal goal is to challenge
myself with handling paints that I
haven’t handled yet and eventually
become a multifunctional player
who is an expert at all kinds of paint
products. Ultimately, I wish to
become the first women manager
here in KCT and become a role
model for my colleagues.
Do you have any tips to
share as a successful
salesperson in Turkey?
I could see that most customers
require fast feedback on their
demands. So normally, I try to give
a prompt answer to the customer
and if there is something that can’t
be done immediately, I make sure
that I give them an estimated time
of when we can provide our feedback so that customers won’t just
wait for the answers from us. Also,
I focus on building a sincere and
close relationship with my customers by being reliable for official
business issues as well as try to
make them feel comfortable while
doing business with me.
Turkey and Korea are
known as brother nations.
What do you think about
this and does this help KCC,
as a Korean company, operate business in Turkey?
Korean War. And also, we share a
lot of things in common such as
affection towards soccer. So generally, Turkish people have more
positive feelings towards Koreans
compared to other Asian people.
And when we meet customers
together with a Korean person,
Turkish customer shows us more
interest with warm hearts in most
cases. Indeed, with this background, KCT will be able to extend
its scope of business faster and
stronger as time goes by.
How do you spend
your free time?
On weekends, I regularly visit my
hometown where my parents and
sister are living and we enjoy informal picnics near the seaside. My
hometown has a beautiful beach
indeed.
With my family, I enjoy drinking
Turkish traditional Tea & Coffee
and traditional Breakfast too.
Turkish Breakfast includes various
types of cheeses, olives, eggs
cooked in different ways and local
bread called “Simit”. I also like to
visit historical places in Turkey. I
have visited Hagia Sophia, Blue
Mosque, Topkapi Palace, Grand
Bazaar in Istanbul and Kapadokia,
Pamukkale, Efes antic theater,
which is also becoming famous to
Korean tourists now.
What is the background
for Turkish cuisine being
regarded as one of the top 3
cuisines in the world along
with French and Chinese
cuisine?
The reason why Turkish cuisine is
well developed is because of its
geographic location. Located
between Asia and Europe, Turkey
accepted a wide range of cuisine
during the Ottoman Turkish
Empire when it expanded its territory. A unique cuisine can be developed by merging European and
Asian cuisine, with simple foods
from the nomadic people of central
Asia to the various cuisines of the
Middle East and adding refined
court cuisine of the Ottoman Turkish Empire to this the makes Turkish cuisine today one of the top 3
cuisines in the world. The most
popular dish would be its meat
roast, the kebab. Also, the Turkish
desert menu is well developed,
offering various types of cookies,
sweets and chocolates and the
Turkish coffee and chai are well
known too. If you have a chance,
please visit Turkey!
As Korean people understand,
Turks also consider Korea to be a
brother nation.
Actually, Turkey was one of the
first countries that sent its military
forces to aid Korea during the
*<Global KCC> spotlights overseas corporate employees who are actively taking parts as owners of their positions around the world.
KCC Magazine • 2016 April
24・25
PROUD KCC MEMBERS
Excellent SFA User
Spec Sales Promotion Department Assistant Manager Sung-sik Shin
Wide Sharing of
Market Intelligence
Manufactures need to proactively share market information and thereby develop the ability
to provide responses to customers preemptively. Spec Sales Promotion Department Assistant
Manager Sung-sik Shin realizes the importance of information sharing and as an excellent user of
the SFA (Sales Force Automation), he is leading the strengthening of the sales effort.
Sales Force
Automation
The main page of SFA where employees of many
departments can share information rapidly
A
ssistant Manager Sung-sik Shin of the Spec Sales Promotion Department,
which exercises preemptive sales activity to construction and related companies, actively promoted the sharing of market information under the SFA
and therefore was nominated as the excellent user of the SFA program. He
believes that rapidly sharing customer’s needs heard on-site to internal
departments is a great advantage of the SFA and explained the reason for actively using it
as below.
“Before introducing SFA, the sales representative had to prepare a daily report online
and receive approval from his superior and therefore the dissemination of market
information was slow and there were restrictions in sharing the information. On the
other hand through the SFA, various departments and regardless of rank, can simultaneously confirm the information, receive instant feedback and prepare responses to
customers’ needs with speed making it a good program.”
Early March last year, he was able to directly experience the response ability of the SFA.
The sale of “MITONE” to a certain hospital was confirmed but because the inventory
was exhausted, there was a possibility that the delivery date could not be met. By quickly sharing this situation on the SFA, support from the factory was received and the
original delivery date could be met.
“It was an urgent situation but by sending the BM instruction through the SFA, the
process of review to execution could be completed in a matter of days which was very
encouraging. By having all of the constituents of the SCM from research, production,
sales to management share the issue, we could provide our customer with first class
service and this was the strength of the SFA.”
Assistant Manager Shin believes that on top of sharing market information through
SFA, it is also important to develop products that meet the needs of the market.
Last year, the sharing of his market information on the SFA led to the development of
two whole new products. “When we upload customer’s needs heard on-site, comments
are provided by not only the BM but from all relevant departments, regardless of rank,
concerning the topic. When the various departments in the SCM complete their product development feasibility study, through the APIS (Advanced Project Information
System) the task proposal is processed. Of the two cases that are being developed from
the comments I had posted on the SFA last year, one will apply a new construction
method of dry wall for the customer and the other is a hybrid epoxy floor paint that is
currently under development.”
“I believe that the SFA is a useful system for our colleagues. Through the SFA, information can be rapidly shared and this makes its value shine. Also the information can be
widely shared regardless of rank or department, allowing for horizontal communication and when faced with a difficult topic, we can even receive positive opinions from
the management quickly which helps to boost employees’ morale.”
Since Assistant Manager Shin has been nominated as the excellent SFA user, he shall
continue to lead, with pride, our efforts for the sharing of market information.
KCC Magazine • 2016 April
26・27
Let’s go Egis
T
01 KCC Egis
players enjoying the victory in
the fifth round of the
championship. 02 The
amazing duo Tae-pung
Jeon (left) and Seung-jin Ha.
03 The capacity crowd of KCC
Egis fans at the Jeonju homeground.
01
KCC EGIS, Full
of passion and
fighting spirit!
neck to neck showdown with Orion Orions, who placed
3rd in the regular season, KCC Egis finished the 20152016 season with the valuable title of the second place.
The strategy that focused on team play more than anything else naturally led to enhanced performance. The
experience and cunning of players such as Tae-pung
Jeon, Andre Emmett, Myeong-ho Shin, Seung-jin Ha,
and Tae-sul Kim, and the fighting spirit and confidence of
younger players such as Min-ku Kim, Gyo-chang Song,
and Hui-jae Jeong harmonized and became an explosive
synergy. They showed flexible plays that led and supported each other and upgraded the organizational power to
the next level. The players focused on strategic team
plays rather than selfish individual plays in each game
and grew confidence in their teammates. Herbert Hill,
who joined the team during the season, brought stability
in the paint through reliable plays rather than fancy individual plays. The support from Hill reduced the defensive
burden on Seung-jin Ha, which enabled Andre Emmett
to attack more aggressively. The teamwork resulting
from each team member’s united belief in “One Team”
led to this amazing achievement. Passion burns brighter
as we look toward a higher goal. KCC Egis claims they
will not settle for this season’s performance but give their
all toward a better season next year. We look forward to
their next leap toward a new history and their amazing
plays that will capture our hearts.
he 2015-2016 KCC pro basketball season
that started in September last year came to
an end. KCC Egis received a lot of attention
through their tireless and passionate plays.
They maintained their upward climb
through evermore solid teamwork as they won each
game, and their desire to win shined throughout the season. As a result, they took the first place during the regular season for the first time since the founding of the team
in 2001 and proclaimed their right as the best team. It
was a historical moment that broke the team’s record.
The 12 consecutive wins toward the end of the season also
broke the team’s most consecutive win record. Especially, the sweeping win of the 6th round was the first complete round victory in the history of the team. This is an
amazing record of only the 6th ever complete round victory in the history of professional basketball. In addition,
after the 39 wins during the 2003-2004 season, KCC Egis
recorded the most wins with 36 games since 12 seasons
ago. KCC Egis who went straight to semifinal playoffs
with the first place seat in the regular season competed
with KGC for the ticket to the finals. KCC Egis advanced
to the finals by defeating KGC 3-1 as the “Scoring
Machine” Andre Emmett and the “King of the Paint”
Seung-jin Ha dominated the paint and outer perimeters
of the court. It was their first challenge toward the championship since the 2010-2011 win 5 seasons ago. After a
04 Andre Emmett with outstanding
offensive power. 05 The leader
of KCC Egis, Coach Seunggyun Chu. 06 The rookie
of KCC Egis, Gyochang Song.
04
05
02
03
06
2015-2016 KCC pro basketball season came to an end with
the roaring of the crowd. KCC Egis took the first place in
the regular season for the first time since the founding of
the team and achieved an outstanding feat of taking the
second place in the playoffs for the first time in 5 seasons.
kcc magazine • 2016 april
28·29
BASKETBALL BUSINESS
“Teamwork”
The key to success for
an organization
In basketball, victory is won when each
of the five players are dedicated to their
roles. When there is balance and harmony among each of the members, they get
closer to the organization’s goal. Let us
think about “Teamwork”, the key to winning victories for basketball and achieving goals for corporations.
By Dae-bum Son (Editor of Jumpball Magazine)
I
n basketball, the five players must each execute their roles for the team to win. When
observing each of the KCC Egis players, the
point guard Tae-sul Kim takes on the role of
the “Court Commander”. He must execute
the coach’s strategy on court and has mighty power by
holding the ball the longest. It is also frequent to find
the player with the loudest voice and displaying leadership to take on the captain role.
The shooting guard must score points. Tae-pung Jeon,
Andre Emmett and Hyo-bum Kim, who helped win
2015 ~ 2016 seasons for the KCC team, belong to this
role of players. In order to perform brilliantly, players
must at times receive the spotlight and be bold. The
small forward position played by Hee-Jae Jung takes
on a bridge role between the outside area and underneath-the-basket area. Not only making 3 point shots
but also assisting the power forward players like Gyochang Song and Tae-Hong Kim with the defense.
Tall players like Seung-jin Ha and Herbert Hill take the
center position. By taking the opponents failed shots
and creating a shooting chance for the team, these
players do not say no to taking on unpleasant tasks.
This means that the importance of each of the roles
cannot be compared. Additionally, the coach’s role of
grasping each of the player’s strengths and characteristics to place each of the players is also important. In the
case of coach Seung-gyun Chu, he selects an appropriate guard applicable to working with the tallest center
Seung-jin Ha. Tae-pung Jeon and Tae-sul Kim are the
same guards but because of their difference in style,
depending on the game atmosphere either of the players can be placed as the right man for the right place.
Another reason why the KCC Egis could win 12 straight
astonishing victories during the 2015~2016 season
was because the team players exercised systematic
team play. The KCC Egis team was able to make
great wins through the team players becoming one,
rather than individual play, to exhibit organization
power. Although Herbert Hill joined in the middle
of the season, he was able to integrate well with the
rest of the players by focusing on the team play.
Teamwork, which is important for basketball, is
also required for corporations. Andrew Carnegie
left a famous saying that “The one thing to not miss
out in the joy of business management is when the
weak combine to beat the strong and the average
people combine their efforts to produce extraordinary results. The power to do this is teamwork.
Teamwork is the ability to work together for a common vision and is the source of energy for average
people to achieve extraordinary results.”
American business management scholar Peter
Drucker emphasized in his book “Great Innovation”
that for an organization to succeed, the leader and
its members must share the vision of the organization and they must divide and take responsibility of
their roles. When observing companies that are
growing, we can see the members communicating
and sharing actively.
In such a corporate culture, it is important for team
members to continue to develop their abilities to
fully execute their roles with responsibility. When
the members do their best to fulfill their duties and
become one with team members heading for their
common goal, the power of the organization
becomes stronger and the organization gets closer
to achieving its goal.
KCC Magazine • 2016 April
30・31
ADVERTISEMENT STORY
KCC Window delivers
sincere stories of
married couples
The on-line advertisement for KCC windows is geared toward sharing “empathy” with consumers
based on the brand slogan “Windows are frames into women’s lives.” This on-line advertisement
was created by casting actual 6 married couples, and after it was posted on YouTube, Facebook,
and Twitter on January, it received great response by recording more than 5 million views within
4 weeks. Let’s take a look at the KCC’s on-line advertisement that deeply touched the viewers.
T
here was a struggle to
search a new on-line
advertisement theme
that can connect with
the consumers on a
deeper level through KCC Window.
We ended up focusing on the fact
that many married couples spend
their lives without expressing their
true feelings to each other who are
the most close to them. For this reason, we have selected housewives
who needed to be reminded how
much they are loved as a wife, mother, and “woman” since their mar-
riage.
Actual filming of the on-line advertisement began after creating “second proposal” that expresses the
sincerity of actual couples as the
concept. Because the sincere emotions between couples that we
wanted to capture could not be
done through acting alone, KCC
invited 6 married couples who
were 5 to 10 years in their marriage. A “double hidden camera”
method allowed the husbands and
wives to express their true feelings
for each other. First, the wives were
asked to make a video message
that contains the appreciation for
their husbands as a “surprise video
message event.” Some of the husbands actually broke into tears
after watching their wives’ sincere
video messages. The wives who
thought they were only a part of an
event that shows their interview
videos to their husbands returned
home in excitement. However, the
video that played when they
walked into their homes was the
proposal of their husbands that
contained the love and apprecia-
tion for them. The wives who were
surprised by the real hidden camera event prepared by their husbands and KCC were moved to
tears.
Using the living room window,
which is the most striking element
in a living room and the object that
protects the house from the cold, as
the medium to deliver the couples’
stories was to show the characteristics of windows. For this purpose,
KCC attached Rear Screen Films
on the windows and installed Ultra
Short Throw Projectors. It was a
moment when the dependable KCC
balcony windows that protect the
house transforming into a special
screen that delivered the couples’
true feelings for each other. The
completion of the screen in a large
frame that showed the projected
video doubled the moving experience for the wives.
The “second proposal” on-line
advertisement that was completed
through 1 month of preparation
time and 72 hours of filming
recorded more than 4 million views
(about 3 million YouTube views)
within 4 weeks since being uploaded to YouTube, Facebook, Twitter,
etc. This is close to views by 100
thousand people per day. One of
the biggest reasons for such interest from so many people was the
capturing of the wives’ realistic
emotions by installing 9 hidden/
exposed subminiature cameras in
the house. Because it was filmed
without a script, the staff thoroughly prepared even sub-scenarios in case of unexpected situations.
The reason for using the window as a
medium for delivering the stories
between the couples was to express
KCC’s will to preserve the warmth
and appreciation for the loved ones
through KCC windows. The YouTube viewers who saw KCC window’s “second proposal” on-line
advertisement left a variety of comments. “I feel really sorry that wasn’t
able to tell my wife I love her these
days. I am deeply moved by it.” “I
don’t think there is a better event for
married couples. It was very impressive to see an on-line advertisement
that doesn’t only showoff the product and brand.” In addition, the
advertisements were spread digitally
through various media such as sharing the video links via messengers.
By focusing the concept on “empathy,” the KCC window o n- l i ne
advertisement that directly captured
the emotions of real couples was
effective in raising the brand value of
KCC windows. We hope there will be
more KCC windows that can protect
our consumers’ precious families
and their memories in real life just
like in the sensational “second proposal” on-line advertisement.
Subminiature cameras and microphones were
installed at the filming site to vividly show married couples.
KCC Magazine • 2016 April
32・33
BIZ TALK IN MISAENG
Misaeng (An Incomplete Life) is the story about corporate office workers in the fictional trading company One
International, a story which deeply resonated with its
viewers and became a cultural phenomenon for its vivid
portrayal of the corporate world. This series revolves
around the protagonist Jang Geu-Rae (Yim Si-Wan), as
he and other employees at the company tread their way
through the grueling world of corporate life as “Misaeng”.
Let’s learn English through Misaeng!
By Soo-Kyung Lee (AllThatEnglish.com) Copyright CJ E&M tvN Misaeng
1.
“Test the
waters”
(간을 보다)
Today’s
Expression
Today’s expression is “test the waters”. Testing the waters refers to
the act of trying to figure out what people think about something
before deciding whether or not to do it. It is commonly used when
you have a possible plan or a product you’d like to execute or release,
and you want to see how it will be received. The expression can be
used in everyday conversation as well as in a business setting.
Similarly, you can also say
» feel out the situation
» check things out
» check out the situation
One thing to note, however, is that although “test the waters” can be colloquially* translated to ‘간을 보다’ in Korean, this
expression is not used when you are trying to see if the food has been seasoned* properly. In this case, you “taste” the food, not
“test the waters”.
* colloquially 구어체로 , 회화체로 / season (양념을) 넣다, 양념[간]하다
2.
Misaeng Episode 4.
In the following scene, Manager Oh
Sang-Sik realizes that all his efforts
to win a contract with a former high
school classmate of his were futile*
and learns the reason behind it.
Oh Sang-Sik: What’s the reason? You don’t like the delivery terms?
Byun Hyung-Cheol: No, the delivery terms are excellent. But to be honest, we had no intention of doing
business with you in the first place. We decided it’s not marketable yet.
Oh Sang-Sik: If you knew it wasn’t going to happen, why did you test the waters?
(...)
Byun Hyung-Cheol: I’ll make it clear and simple for you to understand. You may not be aware of this, but in
the old days, you always bossed me around and I had to grovel*.
Oh Sang-Sik: What?
Byun Hyung-Cheol: So, just think of this as me playing the boss for once.
The former
and
The latter
Special
Tip!
The terms “the former(갑)” and “the latter(을)”, although they are
ubiquitously* used in business contracts in Korea, do not have English equivalents*. They literally* translate to the “First Party” and the
“Second Party”; the “One” and the “Other”.
However, the colloquial use of “the former” and “the latter” in Korean culture warrants* a translation separate from the contract-based
definition mentioned above. In this case, “the former” can be translated to “the side with an advantage,” while “the latter” can be
described as “the side that needs something from the other side (the
former) and is often expected to grovel and act in an obsequious*
manner”. As for the side that wields* the power in this relationship,
“the former” can abuse its power, which can be expressed in the following ways:
» boss ~ around » be bossy (to ~) » be on a power trip
* ubiquitously: 어디에나 있는, 아주 흔한 / equivalent: (…에) 상당[대응]하는 것, 등가물 / literally 문자[말] 그대로 / warrant 정당[타당]하게
만들다 / obsequious: 아부하는, 비굴한 / wield: (권력・권위 등을) 행사하다
* futile 헛된, 소용없는 / grovel 비굴한 태도를 취하다, 기다
KCC Magazine • 2016 April
34・35
LOVE MESSENGER
A lunch box for
my Father with
lot̓s of Love
KCC delivers “Lunch Box”
to family members of our
executive and staff members. If interested, please
send a registration email
to [email protected].
01
Assistant Manager Seong Hun from the MES Paint Team quickened his steps with excitement
nonetheless. He is on his way to a barber shop called Seong Jin located in Gaepo-dong, Gangnamgu, Seoul. The place had preserved all the old landscapes from the past. As soon as Seong Hun
walked into the barber shop, the place was filled with friendly affection of father and son. The
son’s genuine wish to give a gift of warm meal to his father was sincerely felt all around.
02
“
Assistant manager Seong Hun
and his father
Yun-jae Seong
confirmed their
love for each
other with a
healthy lunch
box.
I feel sorry whenever I think about my father
because I don’t visit as often as I should. Because I
work away from the city and I have frequent business trips due to a lot of projects, I can visit my
father in Seoul only when I have business nearby.
So, instead, I try to call him as often as I can.”
Making the comment with a bashful smile, Assistant Manager Seong Hun from the MES Paint Team didn’t forget to
send his love to his father by applying for the “Lunch Box of
Love” to the KCC Magazine Team when he got the chance to
come to Seoul on business at the KCC head office. “My
father has been working everyday from 7:30 to 8:30 at night
for the past 30 years. He is very diligent. He has a lot of regular customers who appreciate his dexterity and thorough
nature. It is difficult to express my true feelings sometimes
because of my passive personality, but I have a deep respect
for him.”
The Magazine Team had prepared a hearty lunch that can
express Assistant Manager Seong Hun’s feelings. The lunch
box contained a heart shaped fried egg, brown rice, LA galbi
(short ribs), chili shrimp, meatballs, and bulgogi. For dessert, healthy steamed sweet pumpkin with nuts and honey
and fresh fruits were prepared. Assistant Manager Seong
Hun’s father put on a big smile and said I feel full already as
he looked at the hearty lunch box. And of course, he didn’t
forget to thank KCC for preparing such a nice lunch that he
can share with his son. As they ate together, the close bond
of the father and son seemed to shine like the glistening
spring sunlight.
03
Thank you message
“Together is always better.”
From Yun-jae Seong, father of Assistant
Manager Seong Hun
I was so surprised by the delicious lunch
box that you had prepared. I usually eat
alone at the barber shop, but the lunch
was delicious and tasted that much better because you were there. Thank you.
Thanks to you, I had a great meal and it
gave me the strength to start the day with
a smile. Let’s not forget to give our best in
whatever we do and always encourage
each other. I love you, son.
01,02 Lunch box filled with love.
03 Assistant manager Seong Hun and his father Yun-jae
Seong are enjoying a great lunch time together.
KCC Magazine • 2016 April
36・37
You are
Discovering new thoughts
Beware of the “First”
Thought
Like one cannot know everything
about a person based on first
impression, the first thought can
often be far from factual when making a decision. This is why when one
relies on first thought a biased conclusion can easily be drawn and this
is called the “fusibility of error”. When
seeking an accurate answer, one
needs to be guarded of fusibility of
error, but when this is used in moderation a reasonable decision can be
deduced.
By Sang-gyu Beom (Professor of Konkuk University
College of Business)
People think they make reasonable and rational decisions,
but they are actually significantly affected by psychological
factors. Such psychological factors are being used in
marketing.
<KCC> House journal selects one out of 8 such psychological
factors and publishes them each month.
[Special Series] Psychological elements that interfere with rational consumption ❼ Fusibility of error
Anchoring
effect
I
Mental
Accounting
Confirmation bias &
Hindsight bias
Gambler’s error
n our daily lives we make decisions based on
our memory. We base our decision on experience and knowledge that instantly come to our
minds. There are two different patterns that
use such memory information to make decisions. First, there is the set formula method like mathematics or computer programming. As the formula
“(width x height)/2” is used to calculate the area of a
triangle, a set formula can be used to make a decision
and the answer is clear.
Another is the Heuristic method, which relies on experience and not theory. This is useful when making a
decision in an uncertain situation and does not require
a complicated calculation process. When using the
Heuristic method, one can get a fairly satisfying answer
quickly without having to exert much effort. In this
regard, the Heuristic method is referred to as the simple method, the rough calculation method or simply
the short-cut method. In his Nobel Prize thesis, Albert
Einstein referred to the Heuristic method as an
“incomplete but helpful method”.
However the Heuristic method is not a complete
answer and therefore can be prone to error and create
bias. Behavioral economists Daniel Kahneman and
Amos Tversky suggested the concept of bias from the
error of decision from Heuristic method, and pointed
out that the “fusibility of error” was the severest.
Fusibility of error is when one follows the first thought
leading to a wrong decision. Another words, rather
than depending on actual facts, a decision is made
based on first thought of the memory which results in a
decision error. Of the number of deaths last year, were
there more murder cases? Or more suicide cases? If
you intuitively thought murder cases, you could have
fallen into the fusibility error. Images of regularly
reported murder cases by the media instantly ran
Bandwagon effect
Overconfidence
Fusibility of error
Loss Aversion
(Prospect Theory)
through your head, affecting your decision. When
faced with a question to predict the possibility of an
earthquake, a person who has directly experienced
earthquakes will predict a higher value than one who
only read about it. When the experience conjures in the
mind more vividly, one becomes more frightened and
through the psychology of being worried the fusibility
of error appears.
In order to avoid fusibility of error and think reasonably, one must not rely too much on memory. Memory
is not factual and moreover when it is a randomly
appearing memory, it has the tendency to remain vividly for long periods. Therefore when an accurate decision is required, one should search on the internet, ask
friends for advice or seek professional opinion and
other means to find the facts.
There is also a way to use the fusibility of error against
itself. A well known case is the anti-smoking advertisements. One of the reasons for not quitting smoking is
that it is hard for smokers to imagine the long term
effects of smoking. This is why anti-smoking advertisements widely use images of cancer so that “smoking”
suddenly conjures the image of cancer.
Like using an image of the future for non-smoking
advertisements, obese or game addicts could be subject to thoughts of frustration and impoverished life
rather than sweet food and game enjoyment. How
about using fusibility of error for impulsive shopping?
One could conjure the thought of having to pay the
credit card bill a month later rather than the thought of
being happy from the purchase. As explained, fusibility
of error itself should be guarded but it can also be used
inversely to deduce a reasonable decision. Let us
remember that when doing so, it helps to look far into
the future and picture a vivid image.
kcc magazine • 2016 April
38·39
KCC library
Mr. Kim’s evaluation on <Super China>
KBS Super China Production Team <Super China>
Informative
Super China, the Success
Story of “Made In China”
How did China manage to develop so fast, and what is the background that made
this possible? Where does China’s power come from? The book <Super China>
which was also made into a KBS special documentary, analyzed the framework
of China’s population, corporations, economy, military, land and communism to
present a balanced picture of China’s essence and future image.
Creative
Sentimental
Practical
Entertaining
The highlights of <Super China>
Presently China is the land of opportunities for young minds. Every year China produces 4 million
students in the field of science and the majority of them jump into IT companies or the venture market.
Every year more than 3,000 new companies are established. It is like today’s China is saying to the
ambitious young as it extends opportunities, “Demonstrate your skills as much as you can. Then not
only yourself but also our China will benefit greatly”.
By Dae-jin Kim / Ulsan-Paint Analysis Team
C
hina’s population is around 1.35 billion
which is more than 4 times that of the
USA and twice that of the European
Union. 60 years ago China’s population
was around 500 million but following
Mao Zedong’s policy of promoting birth which was
based on the thought of “The more the people, the
stronger the power”, China’s population grew astronomically. This baby boomer generation became the
backbone for the development of China’s economy.
In the 1980s China’s economy began its remarkable
growth with the reformation and the open-door policy
of Deng Xiaoping, supported by its domestic demand,
and its export driven economic strategy. The 1.3 billion
population fueling cheap labor, strong desire of the
Chinese people to become rich, diligence of the Chinese people and the vast amount of underground
resources were the stepping stones for China’s economic growth.
Cheap labor, 1.3 billion population of domestic
demand and the government’s reform and open-door
policy accelerated the investment of global companies
looking to develop the new market. The growth of the
Chinese middle class, with its buying power, changed
China from the developed nation’s factory to that of the
world’s market. From this cycle, China today supports
over a 100 global companies just from its own domestic demand. This scale of economy can only be demonstrated by the USA and China.
In the past “Made in China” was a pronoun for low
quality cheap products. However with the previously
mentioned economic growth, China was able to continue its fiscal surplus through its currency depreciation policy which maintained its comparative export
advantage and with the accumulated capital China
adopted advanced technology to improve its quality
and showed the world today that “Made in China” is
not a pronoun for cheap quality products. Like the US
stock exchange listed online market place “Alibaba”,
the number 1 white home appliance manufacturer
“Hial” and “Shaomi” that aims to be the next Apple,
Chinese global companies are marketing the world
with its cheap yet good quality products.
Backed by the Chinese government, Chinese companies will soon be equipped with outstanding production facilities coupled with research and development
capabilities. Add to this China’s domestic demand
growth, technological advancement and market pricing ability and we can see that the ripple effect will be
huge. The emergence of Chinese companies may be a
threat to us but this is not some steel wall providing us
zero opportunities. On the contrary, with the new competition comes a new market that will present more
opportunities and therefore this is the time to be attentive of China’s movement.
The most surprising fact is that despite the world’s
doubt that capitalism could not grow under communism, China managed to create great economic growth.
China’s growth energy cannot be explained by a singular cause and continues to expand its influence like a
spider web. In the center of this power where results
are being made is “Communist China”.
China’s communist party holds the highest position
among government organizations and wields the
strongest power. The National People’s Congress
where over 3,000 Chinese people’s representatives
gather is like a congress but actual decisions are made
by the central government and the congress operates
to process the decision in a timely manner. “Efficiency”
and “Momentum” are key features of China’s political
system and because the communist party’s power is
highly centralized it is possible to execute decisions in a
timely manner. This is the reason why the communist
party was able to rapidly grow China’s economy.
On the other hand, the rapid economic growth suffered
consequences as well. Power related corruption, polarization of wealth and the desire for wider scope of freedom from the public are just some of the realities that
socialist China is now facing. Despite all this, the Chinese people are optimistic about their future. With
over 60% of the world’s population, Chinese people
believe that China will surpass America and become
the next super country.
In order to grow together with China (Made in China),
we need to understand China from a neutral perspective and we need a long term diplomatic strategy. I
hope that through “Super China”, the KCC people can
understand the new China and develop strategies to
take the opportunity in China.
kcc magazine • 2016 April
40·41
kcc magazine • 2016 april
In particular, by obtaining the Atopy Safe Mark for the
first time in the country, our brand was recognized as
the representative eco-friendly flooring material that
consumers can trust. Based on this, our brand received
the industry’s highest points in all categories of Top-ofMind Awareness, Unaided Awareness, and Aided
Awareness in the flooring material division. This
means KCC is the first company that comes to mind
when people think of “flooring materials” and the
number of consumers who have heard or know about
“KCC SUP” is the highest compared to others. In other
words, KCC flooring materials have established high
brand awareness and have been loved by consumers,
and it shows that KCC has the highest brand power
among flooring materials in Korea.
the construction contract after personally seeing and
experiencing the product at the display store.
HomeCC Interior plans to continuously expand display stores in key areas of the country and further reinforce offline marketing so that customers can receive
more benefits such as various interior design information and the latest trends.
HomeCC website www.homecc.co.kr
Customer Center 1588-9894
KCC’s Automotive Headlamp Coating
Wins the Jang Young-shil Award
Ji-hyun Seong / PR&AD Team
technologies through continuous investment and
research & development.
Useful Knowledge
The IR52 Jang Young-shil Award is an award given to
domestic companies and technological developers from
research institutes who are leading industrial technology
innovation by developing and commercializing products
with new technologies, and it is considered the highest
honor to researchers who dedicate themselves to product
development.
KCC China’s HQ and Shanghai Branch
Office Relocates to a New Building in
Pudong, China
Useful knowledge
K-BPI (Korea Brand Power Index) surveys and indexes
brand influence, and it is an evaluation system for
announcing the measured value of consumer awareness
and loyalty power of each brand.
Eco-friendly flooring material KCC SUP
selected as the No. 1 brand by 2016 Korea
Brand Power Index
“KCC SUP” was selected as the No. 1 brand in the home
flooring material category by the “2016 K-BPI (Korea
Brand Power Index)” that is organized by the KMAC
(Korea Management Association Consulting). KCC
took the first place in the flooring material category
over other competing companies by exceeding the No.
2 brand by more than 50 total K-BPI points that
included brand popularity and loyalty.
HomeCC display stores opens in Incheon,
Gangseo Seoul, Busan, and Daegu
HomeCC Interior newly opened Incheon Namdong and
Seoul Gangseo display stores in February and Busan
Seomyeon and Daegu Junggu display stores in March.
In particular, the “Incheon Namdong Store” is a large
185 pyeong display store and it is the second store to be
opened in the Incheon area after the “Incheon Store”
that opened in 2010. All the newly opened stores are
equipped with showrooms for HomeCC Interior package such as living rooms, kitchens, and bathrooms that
allow the consumers to personally experience each
package. In addition, because our expert interior planners are always available at the stores, the consumers
can get one-stop service of interior consultation, quotation, and contract. The built-in appliances displayed
in the showrooms can also be purchased at the store as
an option, and the interior materials such as decoration and flooring can be viewed in one place.
And if the consumer decides to progress with a certain
interior construction, the process allows them to sign
KCC’s “automotive headlamp UV hard coating” won
the IR52 Jang Young-shil Award, which is a new technology and innovative industrial technology award
organized by the Korea Industrial Technology Association (KOITA). The award ceremony was held at the
Maegyeong Media Center located in Junggu, Seoul, on
March 7, and Director Jang-uk Kim of CRI UV Research
Team received the award as the representative.
This headlamp coating has received the first 5-year
“AMECA (Automotive Manufacturers Equipment
Compliance Agency, Inc. (U.S. automotive part safety
certification)”certification in the world.
This award not only accelerated the localization of special performance automotive paints that was lead by
countries with leading automotive industries such as
the U.S. and Japan, but it is also very significant in
terms of creating a foundation toward the global market. KCC plans to develop world-class products and
On March 19, KCC’s Shanghai Branch Office in China
relocated from Changning District to the Haihang
Building located in the New Pudong District in Shanghai. Haihang Building is a 20-story building with a
total floor area of 87,395㎡. Floors from 6 to 11 are
KCC’s assets, and the 11th floor consists of KCC’s
Shanghai Branch Office, KCC’s Head Sales Office in
China, and product display room. We hope KCC can
use the Shanghai Branch Office into a new springboard
to leap forward and stand shoulder-to-shoulder with
global companies.
Location 11F,Shanghai HNA Building,No.898 Puming
Road, Shanghai China
Tel. 86-21-6235-1540
kcc magazine • 2016 April
42·43
kcc magazine • 2016 april
Flooring material KCC SUP Launches 4
New types of Sample books
KCC’s light commercial flooring KCC SUP Green,
Green PyunBaek, Sori Sun, and Sori Hue launched a
new look. The largest change to this new release is the
additional development and release of 1.8T premium
product Green PyunBaek in addition to the existing
1.8T-thick product Green. The new product is differentiated from Green, which has the same thickness, by
giving it more personality and diverse patterns and
colors. In addition, because phytoncide cypress oil is
included in the UV coating layer, it has excellent resistance to fungus. Sori Sun and Sori Hue are high-quality
light commercial floorings that have excellent noise
and shock absorbent functions with 4.5T and 6.0T
thickness, respectively. These two products are applied
with high elastic cushion layer that has been developed
through KCC’s unique dual process in order to resolve
the social issue of noise between floors. Because of this,
it not only has shock absorbent function that reduces
noise from impacts, but also boasts outstanding preventive function against safety accidents. In particular,
all of Sori Hue products has been released with new
colors and patterns in line with the latest trends. The
2016 Deluxe Tile sample book was newly released with
extensive replacement of former products based on the
new introduction of OEM companies.
The new products have been released with completely
new colors while maintaining the existing regular
Deluxe and premium Deluxe King products.
The Deluxe Tiles have been newly configured by adding brown and red to the colors that are similar to the
existing products and the Deluxe King showcased new
color combinations through various color chips, which
are addition of 2 colors and a total of 6 colors. The hospital flooring material Medi Floor is an intra-firm
export product targeting the domestic and chinese
market, and it is the first of its kind in terms of flooring
materials.
It is a sheet with 2mm thickness that has been created
through even mix of various chips. It is appropriate for
hospitals by having outstanding chemical resistance
compared to other flooring materials, but its range of
application is expected to be broadened to educational
facilities, commercial areas, etc.
With excellent workability by being made of soft materials, there are 20 different colors that enable various
color combinations. Through the introduction of new
flooring material that can respond to the new market,
there are expectations of further sales increase.
Jeonju Plant 3, holds KOSHA-18001 Certificate and Certification Plaque Award Ceremony
KCC E&C Wins Gwangbok Bridge~Anyang
Bridge road Extension Construction Contract
KCC E&C won the exclusive contract of the Gwangbok
Bridge~Anyang Bridge road extension construction
from the Public Procurement Service on March 14.
This construction is to expand the narrow road near
the Gwangbok Bridge~Anyang Bridge from 4 lanes to 6
lanes, as well as, improve the function of the aging
Gwangbok Bridge and Anyang Bridge. When the work
for the Gwangbok Bridge~Anyang Bridge and the surrounding road is completed, it is expected to greatly
contribute to the reduction of traffic congestion of the
Nambusunhwan-ro.
Dong-woo Mok / KCC E&C Administrative Department
On March 11, Jeonju Plant 3 received KOSHA-18001
certificate and certification plaque from the Korea
Occupational Safety & Health Agency. This certification was accomplished through the tireless efforts
toward safety and health management by the Plant
Manager Yeong-jin Jeong and the entire management
staff. In order to continue the road toward safe and
high-spirited plants, all management staff of Jeonju
Plants will unite under the principle of safety and
health management system.
Yeong-min Oh / Jeonju Plant Safety & Environment Division
Jeonju Plant 1 begins 2016 TPM Activity
On March 15, Jeonju Plant 1 prepared an event to
announce the beginning of TPM (Total Productive
Maintenance) activity. As it was an event toward the
development of Jeonju Plant 1, it was attended by the
team leaders of production site and figures from the
Korean Standards Association Jeonbuk Branch Office.
The management staff of the plant renewed their resolution to actively participate in the TPM activity. This
TPM activity is expected to become an opportunity for
new challenges as it is to be also participated by cooperative companies.
KCC E&C Wins Infrastructure Construction
(2nd phase) Contract for Seoul Magok
Urban Development Project Zone 3
KCC E&C won the exclusive contract of the infrastructure construction (2nd phase) for Seoul Magok urban
development project zone 3 from the SH Corporation
on March 14. The construction site is part of 717,
Magok-dong, Gangseo-gu area, and the construction is
to cover the Magok retarding reservoir, and newly construct Hangang River interchange passage and Hangang River pedestrian passage. When the construction
is completed, the green land system spanning from
Magok Central Park to the Hangang River is to be connected and develop into an eco-friendly and high-tech
industrial area. And through this infrastructure construction, we are looking forward to continuous rise in
KCC Engineering & Construction’s brand value.
Dong-woo Mok / KCC E&C Administrative Department
Mi-kyung Hyun / Jeonju Plant 1 Assurance Department
Hye-yeong Jo / Design Team 2
kcc magazine • 2016 April
44·45
Learning from the Masterpieces
What is
my name?
Please send my name to our house
journal email([email protected])
by April 15.
A randomly selected winner among
those who have sent the correct
answer will be awarded 30,000won.
We hope to see a lot of participation
from our fellow KCC employees!
Congratulations!
You are the winner of our March issue quiz.
Da-som Lee / PR&AD Team
Yong-rae Jung / KAC Development Team
I am a paint that is used to maintain the functions as well
as to ensure the beautiful appearance of buildings and
finishing materials. I can sustain longer life for buildings
In the Garden, 1895, Collection E. G. Buehrle, Zurich
Now,
can you guess
what I am?
Carefully view the pages and the cover
of KCC magazine. Guess what I am
looking at the blown up picture of my
original appearance from a photo of the
cover and through the questions below.
and beautifully decorate their outer appearance through
diverse colors. Who am I?
Painting the value of nature, Claude Monet
KCC Reporters
Headquarter Jihyun Seong | Plants Ulsan Woojin Park | Jeonju 1 Daekyun Kwon | Jeonju 2 Hoseung Lee | Jeonju 3 Euimin Kang
| Yeocheon Byungju Bong | Daejuk Arum Song | Yeoju Sungsoo Lim | Yeoju-Mineral Resources Inkyu Kim | Munmak Hyoshik
Jang | Asan Hanghyun Cho | Sejong Seulki Hong | Gimcheon Gwanghyun Na | Anseong Minjung Kang | Branches Seoul Inho
Park | Seongnam Seongnyeo Kim | Northern Gyeonggi Chulyong Shim | Suwon Yejin Park | Incheon Chanhyeok Park | Wonju
Seunghyuk Choi | Ulsan Hyukmin Kwon | Busan Hyojin Kwon | Changwon Woonggi Heo | Daegu Jinshik Cho | Cheonan Sangha
Kim | Dangjin Hyejin Choi | Daejeon Juhyun Lim | Cheongju Heshil Won | Gwangju Hyunmin Kim | Jeonju Jeongkyu Kang |
Sooncheon Kyungmi Huh | Mokpo Heungryul Son | Pohang Chungku Kim | Affiliates KCC E&C Donghyun Lee | KAC Soonkyu Lee |
Kumgang Leisure Doohan Yoon
Overseas Corporations KCC BASILDON Hyunguk Kim | KCT Suna Ozgen | KCK Aekyung Kim | KCB Tian Juan | KCG YuanRuikai | KCV
Duong Kim Ngoc Son | KCM Kenneth Lee | KCS Lu Zhenhui | KCI A.Saravanan | KCID Sanghyuk Park | KCC Europe DaIn Kim | KCC
UAE Joowon Son | KCC JAPAN Younmi Ra
Why we need to preserve nature
The French impressionist Claude Monet settled in a small town called
Giverny by the Seine River in 1983, and until his parting in 1926, he has
continued his artistic activities there. It is said the reason why he chose
to settle in this town is because of the beautiful scenery that captured
his eyes as he was passing through the town in a train. Since moving to
the town, Monet had captured the gift of abundant life, comfort, and
healing from the light and nature in his paintings. Like this, nature is a
precious gift that not only inspires artists, but also provides happiness
and abundance to the lives of all people.