PREMIER MARKETING PUBLIC CO.,LTD.

1
PREMIER MARKETING PUBLIC CO.,LTD.
Opportunity Day
27 March 2013
PREMIER MARKETING PUBLIC CO.,LTD.
Agenda
• COMPANY OVERVIEW (ธุรกิจในภาพรวม)
• INDUSTRY OVERVIEW (อุตสาหกรรมขนมขบเคีย้ ว)
• OPERATION HIGHLIGHTS (ภาพรวมการดาเนินงาน)
• DIRECTION FOR BUSINESS GROWTH
(แนวทางการดาเนินธุรกิจในอนาคต)
PREMIER MARKETING PUBLIC CO.,LTD.
Company Structure
Premier Marketing Public Co., Ltd.
(“PM”)
100%
P.M. Food Co., Ltd.
(“PMF”)
PREMIER MARKETING PUBLIC CO.,LTD.
100%
Premier Canning Industry Co.,
Ltd. (“PCI”)
100%
Premier Frozen Products Co.,
Ltd. (“PFP”)
Subsidiaries Profile
All 3 subsidiaries are food manufacturers
PMF
• Brand owner and manufacturer of fish snack “ TARO ” and fried Korean Seaweed “Biggu” .
• PM is responsible for all marketing activities.
• Major raw materials are Surimi (minced fish meat), Seaweed and packaging.
PCI
•
•
•
•
•
•
PFP
Manufacturer of tuna products and “King’s Kitchen” sauces.
Tuna products are for human consumption and pet foods.
All are exported directly to clients.
Approximately 50% of tuna is sold to Nichimo, a leading Japanese trading firm
“ King’s Kitchen ” sauces are sold to PM with cost plus pricing.
PM is responsible for all marketing activities.
• Manufacturer of frozen products and Value Added Product (VAP), i.e. pizza topping (Tomyam
PREMIER MARKETING PUBLIC CO.,LTD.
Seafood), duck meat ball, fish meat ball, soup, Tomyam soup, NumLeab fried rice, and taro fried
rice and provider of rental spaces of cold storage facilities. All products are domestically sold.
Distribution Business
Premier Marketing PCL
Snacks
Confectionery
PREMIER MARKETING PUBLIC CO.,LTD.
Food
Lozenge and
Nutrient foods
Personal Care
& Household
Product
Distribution Business
Snack
PREMIER MARKETING PUBLIC CO.,LTD.
•
•
•
•
•
•
•
•
Fish snack - Taro
Prawn cracker - Calbee
Crispy green peas - Bun Bun
Potato stick - Jaxx
Rice cracker - Shin Mai
Extruded snack – Cocori, Otori
Fruity Chewy – Jeed Jard
Fried Korean Seaweed - Biggu
Distribution Business
• Candy – Ole
Confectionery
PREMIER MARKETING PUBLIC CO.,LTD.
• Ole - Beauty
• Ole – Winky Eye
• Semi-Medicated candy - Coryfin-C
Distribution Business
Food
• Tomato and chilli sauces - King’s Kitchen
•
•
•
•
•
•
Canned pickled fruit and vegetable - Mae Jin, J.F. Farm, “LCC”
Instant coffee - Bodyshape
Bean Thread , Vinegar ,Nut and Bean Product Line - Kaset
Cookies – Delio
Ready to Eat Frozen Food – Prantalay
Fish Sauce, Soy Sauce, Oyster Sauce - Megachef
PREMIER MARKETING PUBLIC CO.,LTD.
Distribution Business
Lozenge and
Nutrient foods
PREMIER MARKETING PUBLIC CO.,LTD.
• Breath freshener - Botan , Botan Mint Ball
• Supplement - Banner Protien
• Medical product – Utaitip , Yatard 4 , Paracet etc.
Distribution Business
Personal Care &
Household Product
PREMIER MARKETING PUBLIC CO.,LTD.
• Toothpaste
- Darlie
• Medicated Plaster
- Tensoplast,Tiger plast
• Japanese Hair Care Products - Bigen
Distribution Channels
Nationwide Outlets
• Direct distribution to more than 30,000 outlets
throughout the nation covering both modern
trade retailers and traditional channels
• In 2012, Bangkok metropolitan and suburb
areas represented 68.2% of PM sales and
31.8 % for upcountry
Distribution Channels
1. Modern Trade
Supermarket, Hypermarket,
Convenience store, and Gas station
store by delivering to clients’
Distribution Centers
2. Traditional Trade
Wholesalers and Local Supermarkets
Up-country
31.8 %
Bangkok
Metropolitan
68.2 %
PREMIER MARKETING PUBLIC CO.,LTD.
3. Cash Van
Direct visits to small retail shops,
orders are taken and goods delivered
from company sales van
Agenda
• COMPANY OVERVIEW (ธุรกิจในภาพรวม)
• INDUSTRY OVERVIEW (อุตสาหกรรมขนมขบเคีย้ ว)
• OPERATION HIGHLIGHTS (ภาพรวมการดาเนินงาน)
• DIRECTION FOR BUSINESS GROWTH
(แนวทางการดาเนินธุรกิจในอนาคต)
PREMIER MARKETING PUBLIC CO.,LTD.
Snack Industry
Average growth rate of 11% during 2009-2011. Market size grew at 9% in 2012 and it is estimated to grow
at 10% in 2013.
Snack Industry
30000
28000
26000
24000
22000
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
10%
13%
9%
18,920
2009
Extruded
Source: ACNielson as of Dec’12
Potato Chip
9%
25,534
20,601
2010
Fish Snack
2013 is estimated by the company
PREMIER MARKETING PUBLIC CO.,LTD.
PREMIER MARKETING PUBLIC CO.,LTD.
23,326
28,100
2011
Peanut
Prawn Cracker
2012E
Rice Craker
2013E
Cuttle Fish
Popcorn
Shares of Fish Snack Industry
Taro is always ranked no. 1 in fish snack segment. In 2012, fish snack segment was ranked fourth (8%)
among the snack business and forecasted to be ฿2,314 M. in 2013. other categories with key players are
shown below.
Fish Snack Industry
Key Players
• Extrude
Million Baht
2500
2000
1,656
1,709
1,922
2,314
Cornae (11.1%),Sunbite (9.8 %), Tawan (6.9%), Snack
Jack (4.8%), Paprika (5.2%),Roller Coaster (4.6%) Jaxx
(6%), Twistie (3.2%)
• Potato Chip
Lays (72.2%), Testo (14.6%) , Pringles (5.8%)
1500
• Fish Snack
Taro (75.1%), Fisho (9.3%), Bento (7.4%)
1000
• Peanut
500
Kohkae (38.4%), Tong Garden (32.2%), Double Pagoda
(8%)
0
2010
2011
2012
2013E
• Prawn Cracker
Hanami (59.3%), Calbee (9.6%), Manora (5.9%)
• Rice Cracker
Dozo (78.2%), Shinmai (12.7%)
Source: ACNielson as of Dec’ 12
2013 is estimated by the company
PREMIER MARKETING
MARKETING PUBLIC
PUBLIC CO.,LTD.
CO.,LTD.
PREMIER
Shares of Fish Snack (Top 3)
% MKT Share to Fish Snack Industry
80%
72.4 %
71.3 %
73.7 %
75.1 %
70%
60%
50%
40%
30%
20%
13.4 %
11.7 %
11.1 %
9.7 %
6.5 %
6.9 %
7.4 %
10%
4.9 %
0%
2
2
Taro
PREMIER MARKETING PUBLIC CO.,LTD.
Fisho
2
Bento Fish Snack
2
2
Agenda
• COMPANY OVERVIEW (ธุรกิจในภาพรวม)
• INDUSTRY OVERVIEW (อุตสาหกรรมขนมขบเคีย้ ว)
• OPERATION HIGHLIGHTS (ภาพรวมการดาเนินงาน)
• DIRECTION FOR BUSINESS GROWTH
(แนวทางการดาเนินธุรกิจในอนาคต)
PREMIER MARKETING PUBLIC CO.,LTD.
KEY HIGHLIGHTS 2012
• Increased of 17% in total reveue, 28% in operating
profit and 42% in net profit vs Jan.- Dec. 2011
PREMIER MARKETING PUBLIC CO.,LTD.
The Company received the “Best Company
Performance Award” for companies with market
capitalization of 10,000 million Baht or less: 2 nd
group and the “Outstanding CEO Award” from
the SET Award 2012 organized by the Stock
Exchange of Thailand in November 2012
PREMIER MARKETING PUBLIC CO.,LTD.
Revenue By Business Segment
Total Revenue
Growth 17%
Million Baht
4,000
13%
3,500
฿1,028
3,000
2,500
Manufacture
฿849
of Food
฿763
Products
2,000
1,500
2,160
2,488
2,854
Distribution
Distribution
of of
Distribution
of
Consumer
Consumer
Consumer
Products
Products
Products
1,000
500
2010
2011
2012
Distribution of Consumer Products
Manufacture of Food
Rental and Service
Others
Million Baht
Distribution of Consumer Products
Manufacture of Food
Rental and Service
Others
Total Revenue
PREMIER MARKETING PUBLIC CO.,LTD.
2012 Total Revenues = 3,925 Million Baht
2010
2011
2012
2,160
763
10
34
2,967
2,488
849
7
20
3,364
2,854
1,028
3
40
3,925
Operating Profit and Net Income
Million Baht
OP Growth
at 28%
600
518
In 2012, NI
Growth at
42%
500
404
400
300
409
285
287
200
216
100
2010
2011
Operating Profit
2012
Net Incom e
Million Baht
2010
2011
2012
Operating Profit
285
404
518
% to Revenue from Sales and Sevices
9.7%
12.1%
13.3%
216
287
409
7.4%
8.6%
10.5%
Net Income
% to Revenue from Sales and Sevices
PREMIER MARKETING PUBLIC CO.,LTD.
Other Key Financial Highlights
Million Baht
Assets
Liabilities
Equity
Key Ratios
2011
2012
1,784
2,030
697
690
1,087
1,340
2011
2012
Gross Profit Margin %
27.6
27.4
SG&A as % of Sales
16.1
15.1
EBITDA Margin %
13.0
14.2
ROA (%)
24.3
27.2
ROE (%)
27.1
33.7
1.8
2.2
EPS (Baht)
0.48
0.68
DPS (Baht)
0.24
0.37 *
P/E Ratio
5.63
10.8
D/E Ratio
0.64
0.52
BVPS (Baht)
Most of key financial
ratios are favorable
vs. Last Year
* On February 21, 2013 the BoDs’ resolution of the distribution of dividend for 2012 at 0.25 baht per share plus interim dividend
payment of baht 0.12 per share on September 10, 2012, total dividend for 2012 was 0.37 per share
PREMIER MARKETING PUBLIC CO.,LTD.
Agenda
• COMPANY OVERVIEW (ธุรกิจในภาพรวม)
• INDUSTRY OVERVIEW (อุตสาหกรรมขนมขบเคีย้ ว)
• OPERATION HIGHLIGHTS (ภาพรวมการดาเนินงาน)
• DIRECTION FOR BUSINESS GROWTH
(แนวทางการดาเนินธุรกิจในอนาคต)
PREMIER MARKETING PUBLIC CO.,LTD.
The Premier Value
Harmonious Alignment of Success
We take a holistic approach to business
management because we believe that all
facets of the society are inter-related and are
integral parts of one another.
Premier Group of Companies thrives to
achieve a balance between business, people
and society at large.
PREMIER MARKETING PUBLIC CO.,LTD.
ส่ งมอบคุณค่ าอย่ างมีคุณภาพ
คู่ค้า
ร้ านค้ า
(Trade Partner)
ผู้บริโภค
(Consumer)
PREMIER MARKETING PUBLIC CO.,LTD.
Customer/
Dealer
บมจ. พรีเมียร์ มาร์ เก็ตติง้
(Premier Marketing PCL)
สั งคม
(Community)
แนวทางการดาเนินงานในอนาคต
1. การเติบโตจากฐานธุรกิจในปั จจุบัน ทัง้
สินค้ ากลุ่ม snack, food และ non-food
(Growth from existing business portfolio,
including snack, food and non-food)
2. การพัฒนาธุรกิจร่ วมกับคู่ค้าใหม่ บนฐาน
ความเข้ มแข็งของระบบการจัดจาหน่ ายที่มีอยู่
(Cooperation with new trade partners in
developing new product lines utilizing
company’s well established distribution system)
PREMIER MARKETING PUBLIC CO.,LTD.
แนวทางการดาเนินงานในอนาคต
3. การเปิ ดตลาดใหม่ จากสินค้ าที่มีอยู่ใน
ปั จจุบัน โดยเฉพาะอย่ างยิ่งตลาดใน
ภูมิภาค ASEAN
(Market expansion of existing product
portfolio to ASEAN and other countries)
4. การพัฒนาสินค้ าใหม่ ๆ ทัง้ จากภายใน หรือ
ร่ วมกับพันธมิตรและผ่ านการร่ วมทุน
(New product developing both internally and
externally through joint venture with outside
business partners)
PREMIER MARKETING PUBLIC CO.,LTD.
Q&A
Discussion
PREMIER MARKETING PUBLIC CO.,LTD.