Media planner2014 - Beverage World Magazine

Read
Click
Connect
Media
planner
2014
The Event for the Beverage Supply Chain
www.beverageworld.com
MARCH 15, 2013
SEPTEMBER
15, 2013
GLOBAL EDITION | WWW.BEVERAGEWORLD.COM
Up With
Craft Beer’s
8
Class of ’8
Catching
CRAFT BREWER OF THE YEAR:
Hindy and
ery’s Steve
Brooklyn Brew ‘alumni’ share
ering
fellow pione
of business
25 years’ worth hts.
insig
lessons and
Founder Dale Katechis doesn’t believe in playing it safe.
SPE CI AL RE PO RT
Al so From Grain
BEER DISTR
IBUTOR OF
STONE DISTR
ALSO
To Glass
T
SPECIAL REPOR
A
S: DRIVING
GREEN FLEET ER FUTURE
CLEAN
EXCLUSIVE
3
FLEET MANAGEMENT & EQUIPMENT
RANKING
S & FORMU
G ‘EXOTIC’
RKET201
MATERIAL HANDLING
SOLUTIONS FROM PROMAT
THE YEAR
IBUTING CO.
LIGHT-DUTY VEHICLES
BEVERAGE
THE 2013 BW
ALCOHOL 50
INGREDIENT
REDEFININ
STATE theof
BEVERA
GE MA
WAREHOUSING &
DISTRIBUTION TECHNOLOGY
PRODUCTION AND PROMOTION IN
THE MODERN CRAFT BEER MARKET
AND
BEVOPS FLEET SUMMIT 2013 PREVIEW
LATION
FLAVORS
V1r1
BEV1309_C
Read.
Click.
Connect.
Beverage World Gives Your Media Investment MORE.
For over 135 years, Beverage World has been intelligence
for the global drinks business. Both the magazine and
BeverageWorld.com provide beverage marketers,
producers and distributors with in-depth editorial,
essential news and exclusive research on the issues,
trends, people and companies shaping the beverage
market. Beverage World is published monthly in print and
digital editions.
READ. Beverage World targets and reaches the strongest worldwide audience of beverage executives and decision-makers
CLICK. BeverageWorld.com offers many online options to leverage brand visibility
CONNECT. Beverage World’s two annual conferences connect buyers in the beverage marketplace
In print, online and in-person—trust Beverage World to deliver.
Read.
Each and every issue highlights best practices, original industry research and identifies emerging trends
that have the potential to change the face of the global beverage market.
ll
Ready to Ro
alternaructure boosts
Expanding infraston. By Dan Alaimo
tive fuels adopti
uctureof
nationalinfrastr
ompanies
ithanexpanding
ls.
morebeveragec
fuelingstations, uslookatalternativefue rebates
aretakingaserio elincentivesand
lgasindifVariousstate-lev
ity
rowthfornatura
aredrivingtheg y,andthereadyavailabil ptionto
ecountr
ferentpartsofth sthatfuelanattractiveo gesarenot
ofpropanemake rn-on-investmentadvantaabeverage
sitioning
theretu
diesel.If
mportanceofpo
persuasive,thei
W
WWW.BEV
ERAGEWO
RLD.COM
Aug. 22 in
station on
CNG
new CNG fueling local fleet of five
opened a
public.
Golden Eagle’s
Distributors
open to the is the
Golden Eagle The station will refuel ial fleets, and be
which
Ariz.
commerc
the station,
trucks.
Casa Grande, the fuel to other
Eagle to develop Beverage’s CNG
sell
of Monarch
vehicles, and partnered with Golden
(Top) One
Trillium CNG for the distributor.
second
|BEVERA
SEPTEMB
GEWORL
D63
ER2013
14
B EV E R AG E WO R L D | J U LY 2 0 13
W W W. B EV E R AG EWO R L D . C O M
WWW.B
EVERAG
EWORL
ing
Warehous
n
& Distributio
Technology
Formulating Future-Forward
Functionality
due to keg
bottom lines
the drag on
.
help curtail
technology
ge supply chains
Systems and
ucts of bevera
costly byprod
loss and other
IFT Show shines spotlight on wellness and natural ingredients. By Jeff Cioletti
By Andrew Kaplan
I
d
fbeveragescoul ”
bejust“beameddo
aroundlikethey at
in“StarTrek,”th
rful.
wouldbewonde e,
Butuntilthattimnies
beveragecompa dwith
willbechallengeall
keepingtrackof sets
thosevariousas kbone
thatformthebaccrucial
oftheindustry’s supplychainfromolesalproducerstowh finally
ers,retailersand
consumers.
Oneofthemore
s
popularprogramleto
currentlyavailab gloss
helpminimizekestryis
inthebeerindu redby
utorstoarrange
Kegspediter,offesGroup
.
han1,500distrib
SatelliteLogistic is
spediterprogram
etworkofmoret
ritspopularKeg
sitsextensiven
(SLG).Throughthram,
mptykegsunde
sGroupleverage
”says
proprietaryprog sfor
erquantitiesofe
SatelliteLogistic
ound2percent,
llectionofsmall
SLGcollectskeg sfrom
tryaverage,toar ersexplainsthatSLG
morefrequentco
load,
some140+brand 00
Sommers.Sommensivenetworkofmore
ereisafulltruck
approximately1,5ions
apickupuntilth 00kegs,”notesJeff
leveragesitsext butorstoarrangemore
tities
wholesalerlocat y,shipsthemtoone
whichisabout6 businessdevelopment,
than1,500distri nofsmallerquan
egcollectio
acrossthecountrusefacilities,wherethe
Sommers,VPofdingonsalesvolumes,
frequent
ipatingK
orpartic
ofSLG’swareho andde-consolidated
forSLG.Depen slongassixmonthsor
ofemptykegsf es.
lly
kegsareaudited turnedtothespecific
thiscouldtakea
spediterbreweri becomeespecia
ay
bybrand,thenrernationalbrewery.
more.
“Kegspediterhas
Kegspeditercusility
tbrewers,whom
domesticorinte entkegmanage
SLGprovidesits
attractivetocraf etosixmonthstogeta
eries)onlinevisib
asilyget
Withoutaneffici
tomers(thebrew rocesstotracktheirashavetowaitthresfromwholesalers.Our
mptykegscane
reare
mentprocess,e ereinthesupplychain,
throughoutthep ntoreturn.“The
truckloadofkeg nfitsmostcraftbrewers’
trappedsomewh notinthewholesaler’s
setsfromcollectioousingtheKegspediter
valuepropositio specificallyatthistime
moreoftenthanthedistributorisnotiseveralbenefitstngourabilitytoreduce
businessmodel,
warehouseuntilweryhasinitiatedtheir process,onebei thanhalfoftheindusfiedthatthebre whomanagekegreturn
RLD.COM
keglosstoless
ERAGEWO
edule
Brewers
WWW.BEV
return.“
icallywaittosch
ontheirown,typ
T
heInstituteofFoodTechnologists(IFT)broughtits
annualexpotoChicagolastmonth,showcasingmore
than1,000companiesofferingawidespectrumof
ingredient solutions, from sweeteners and flavors
tocolors.Ashasbeenthetrendwithrecentadditions,there
wasadefiniteshifttowardnatural,functionalandhealthoriented ingredients. Here’s a snapshot of some of those
offerings.
DSM was among
the exhibitors
showcasing natural
color solutions.
D.COM
82 BEVERAG
EWORLD
|SEPT
EMBER2
013
Distinguished
ni
Artisanal Alum
Craft beer’s What’s in
turns 25.
“Class of ’88”next quarter-century?
store for the Jeff Cioletti
By
Natural Colors
DSM’s broad coloration product line features an assortment
of carotenoids from natural-sourced CaroCare produced through
fermentation to nature-identical beta-carotene,
canthaxanthinandapocarotenol—allinavariety
offormsanddeliverysystems,eitherusedsingly
ormixedtoreproduceavirtuallyunlimitednumber
of color tones. DSM’s carotenoids are produced
underGMPconditions,aresafeandregulatedas
GRAS for fortification. They are stable to heat,
lightandpH,anddelivernutritionaladvantages
while providing a clean label for products.
Meanwhile, Chr. Hansen showcased its own
lineofnaturalcolors,FruitMax.Accordingtothe
company, FruitMax colors are naturally sourced,
stableandpreservativefree.Additionally,they’ve
been created with minimal processing and
have wide regulatory approval and acceptance
globally. Also, the company points out that
on U.S. products FruitMax ingredients can
be labeled as “fruit and/or vegetable juice for
color.” Solutions include FruitMax Mango WS in
warm yellow, FruitMax Peach WSS in peach color,
FruitMax Pomegranate WS in bright red violet,
FruitMax Date WS in warm brown and many others.
Alsoonthecolorfront, ROHA announcedthatithaslaunchedarebrandinginitiative—
inconjunctionwithacorporatereorganization—designedtostreamlineserviceand
positionthecompanyforfuturegrowth.Theorganizationplacessixdivisionsunderthe
ROHAumbrella,includingestablishedbrands,Idacol,NatracolandSimpsons,aswell
asnewbrands,Adora,EssenziaandFuturals.Thereorganization,ROHAsays,enables
globalcustomersthatmanufactureproductsinmultipleindustriesand/orcountriesto
2 6 B EV E R AG E WOR L D | AUG US T2 0 13 BY JILL LOTENBERG
the United States and Japan, including food and drinks. According to
the organization, the volume of sake imported into the U.S. from Japan
has almost doubled between 2002 and 2012. For shochu, that import
volume slightly declined between 2008 and
2012, but seems to be on the rise once more,
up nearly 2 percent between 2011 and 2012.
Looking to help broaden awareness, sake
and shochu marketers are making their
brands more approachable with easy and
relatable names and standout packaging.
“How can you love somebody if you
don’t know their name?” asks Marco De
Stefanis, co-founder and CMO of Hiro
Sake. When De Stefanis set out to put a
sake brand on the shelf he wanted it to
be something that consumers could pronounce and a package that reinforced
the brand image. Hiro Sake Red (Junmai) is brewed to serve hot and Hiro
Sake Blue (Junmai Ginjo) is for serving
chilled or in cocktails.
Hiro sakes are imported from Japan
and manufactured in a brewery that
was established in 1635. It is available
in 11 states on the East Coast.
“All of this romance and art work of
Japanese calligraphy is beautiful, but
difficult to navigate for the general
consumer who doesn’t speak Japanese,” he says.
With Hiro, the strategy is to introduce consumers to a quality product
they can identify with and through
sampling in the on- and off-premise.
In the on-premise, Hiro is offered in
cocktails mixed with flavors like coconut water or guava juice, or as an alternative to wine—De Stefanis says it is a good substitute for Sauvignon Blanc.
“It is true that the general public associates sake with sushi and sashimi,
but there are far more occasions than that,” says De Stefanis, such as meats
as well as foods that would typically be paired with white wine.
TY KU, packed in a triangular bottle, is another imported Japanese sake brand
that is resonating with consumers. Tara Fougner, director of marketing for TY20
Lost Dollars
Discovering
BOOKLYN BREWERY PHOTOS
he sake and shochu categories are
growing in the United States as consumers are discovering that these alcohol beverages offer fewer calories,
versatility in cocktails and lower alcohol than
other adult beverages. Additional attributes
that make these drinks attractive to consumers are that they
are gluten free and sulfite free.
The trends that marketers
and makers are seeing is that
the American consumer is catching on and trading up from sake
bombs and warm table sake.
“I think the awareness is
growing on all levels, but
there is still a huge variation
between individual consumers,” says Kristoffer Miller,
project coordinator for
the Japan External Trade
Organization
(JETRO).
“It’s pretty amazing how
much awareness there
is in some sectors.
There are many people
now that are actively
challenging the restaurants they go to and
asking them to bring in
better or more interesting varieties.”
Miller, based out of
the Los Angeles branch
of the organization,
also notes however, that
there still is quite a large
number of consumers who have little or no awareness about the segments, which presents an opportunity for marketers to fill that void.
JETRO is a non-profit Japanese government related organization that promotes trade and investment opportunities for business and companies in
COVER STORY
&
INGREDIENTS FORMULATION
Brent Jones
of Real Water
GROUP
By Jennifer Cirillo
T
Q
&A
A Conversa
tion With.
..
Why did
you
Brent Jones: launch Real Water?
startedtofeeIwas abusinessl
awyer practic
businesses llikeIwasn’
ingforquite
tcreat
Knowingtheand a new interes ingrealvalue
some timein
forsociety.H
t in my
veryp
California,b
usingE2
aving helped
Technology.ositivebenefitsofn own health, I
utI
Consumers
tostartman
egativeioniza learned about
y
arebecoming
the E2 Techno
tion,Idecide
How is the
logy.
dtolaunchR
brand doing
increasingly Jones:Accord
ealWater
today?
interestedin
indollarperc ingtoarecen
tSPINSrepo
alkalineand
naturalchann entgrowthan
dsalesper rt,RealWateroutpa
negativeion
el.And
hard to
really breakwehavepickeduppointofdistributioncesallkeycompetit
izedwater— Sprouts,
anum
into the
(SPP)veloci
ivebra
Smith’s
conventional berofBudwe
thosewaters
tygrowthintnds
numberofch , Bashas’,
iserdis
tributorswhil
he
withahighe ainstores. HEB and a numbegrocery store
channel.
eworking
r ofAlb
Recent
alkalinepH r
ertson’s
Tell us a
out west ly we added
bit more
levelth
to our growin
about the
Jones: First,
at
science
g
manybelieve
behind Real
minerals,sooit is alkalized.
But, you
Water.
arehealthier alkalinityisv therbrandsa
can alkaliz
Brent &
redoin
todrinkwhen
e with
Aimee Jones
ourproduct erybeneficialhealt gthis.Andal
though
comparedto Thatisthekesospecialis thenehwise,whatmake s
fiedwater.T ordinarytaporpur
gative
buyexpensiv ytoourprodu
heJapanese
ict.Youknow,ionization.
makingalkaliz
create negati ecountertop
havebeen
machinesth youcan
izedwaterfo edandnegat
stable.Meani ve ionization,
at
iveionrabou
but
havetodrinkngyoucanmakeit, it’s not
consideritant30yearsand
butyou
losesthebenitwithinada
oftheirpreve integralpart
yortwoorit
ntiveh
ionization.An eficial proper
care.T
ealth
hema
tiesof
Watersaythe kersofReal
special—we dthatiswhatmake negative
samebenefici irbrandhas
theprocess,bhavefiguredoutho sourwaterso
the
alprop
wtost
bytheJapan
itsnegativei ottleit,andi
ertiesused
abilize
tdoes
negativeion ese;alkalizedand
thing,thene onization.Oh,and n’tlose
withoneadvizationprocesses,b
averycleansgativeionizationcre another
moothtaste.
ates
negativeionantage,RealWater’sut
literally
People
amaze
izationisstab
Mostnegative
RealWaterta d by how good are
le.
stes.
our
waterswilllo ionized-produced
benefitswith setheirionization
Are consum
ButRealWat injusttwodays.
all of this ers able to unders
science?
tand
etaryprocess erusesapro
Jones: A
lot of
nologythata calledE2Tech-prihealth-minde
people
really
maintainitsa llowstheirwaterto
andIguess do understand d
ionizationso lkalizedandnegati thisisthatwourbiggestevidencit,
andsoldinsitcanbebottled ve
numberofce ehaveanoverwheleof
tores.
2
standsforEle
E Techn
water.Andb lebritiesandathleteming
ology
thatiswhat ctronEnergize
theirhealthf othdotremendous swhodrink
RealWatersa dand
our
E2does,
youngandh ordifferentreasons. amountsof
ysthe
itadd
researchon
waterthroug selectronsto
healthwise.ealthy,andathletes Celebritiesa
the
lways
ing.Thismakhelectricalrestructu
However,this Butyoudid identifarealwaystraining wanttolook
andnegative esRealWateralkal risalso
andlo
your
E2Techn
ine
ology,theybourbiggestadvantbiggestchallenge—okingforthatcomp
brandsaysis ionized,with
getting
ecomeveryl
etitive
whatt
age,b
danteffectth apowerfulantioxi- he
oyaltoourb ecauseoncecustompeopletounderstedge
rand. BW
and.
ersdounder
atthecellula athydratesthebod
standour
BEVERA
GEWOR
spokewithR rlevel.Werecently y
LD|A
UGUST
BrentJones, ealWater’sPresiden
2013
tofindoutm
t,
ore.
LOGISTICS
Modernizing Japanese Classics
Sake and shochu marketers are working to differentiate their products with strong branding.
OF SATELLITE
ALCOHOL
TRENDS & INNOVATION
COURTESY
Driving ear
Clean
Future
PHOTOS
Harnessing
of
the Power
Fuels
Alternative
Clockwise, from left:
Mark Ruedrich, cofounder, president and
brewmaster, North
Coast Brewing Co.;
Steve Hindy, cofounder and president,
Brooklyn Brewery;
Jack Joyce, co-founder, and Brett Joyce,
CEO, Rogue; Gary
Fish, founder & CEO,
Deschutes Brewery;
Pat & Dan Conway,
co-founders, Great
Lakes Brewing Co.
36 BEVERAGEWORLD|SEPTEMB
N
ineteen-eighty-eight.TheReaganera
waswindingdownashisveepand
MichaelDukakissluggeditoutforhis
job.“WhoFramedRogerRabbit”wasthe
top-grossingfilmoftheyear.“Roseanne”
debutedonABC.
”Hindy
Andthosestyleswereprettyforeigninmostmarkets. ewscorbrewItwasalsothatyear,aquartercenturyago,thatcraft
famouslyleftahistory-witnessingcareerasaforeignnincing
mbrella
ing—thenstillusing“micro-brewing”asthecatch-alluhow
respondenttomakealittlehistoryofhisownbyconv
withhim
term—hitwhatwasthenamagicnumber:100.That’s rewneighborTomPottertoalsoquithisjobandpartner ing,as
manysuchsmall,independentoperations—includingbthatof
oncreatingabrewery.HindyhadtakenuphomebrewdleEast.
pubs—wereoperatingintheU.S.Itwasaboutdouble rewers
onecannotpurchasealcoholthroughoutmuchofMid Bottling
School:
theprioryearandwouldreach124,accordingtotheB1988.
Thetwofoundersco-authoredthebook,Beer
Association,bythetimetheballdroppedonDec.31, which Success at the Brooklyn Brewery.Potterleftthebreweryjust
tintocraftdistilling,co-founding
Thesegmentwasintheearlydaysofitsinitialboom,
anysay underadecadeagoandgo
wouldslowlessthanadecadelater,thankstowhatmchickens NewYorkDistillingCo.
lar
wassomestrategicallyplacednegativepressandtheants
ThesceneHindyrecallsontheEastCoastisverysimi,Gary
cominghometoroostforasignificantnumberofentrtrying
totheonehisgoodfriendandfellowClassof’88alumwery
moreconcernedwithjumpingonthebandwagonand
Fish,rememberswhenhewaslaunchingDeschutesBreerewas
erewasnomarketplace,th
togetrichthanwithproducingaqualityproduct.
some inBend,Ore.“Backthenth
eButtherewerealotof1988newbies—nottomention
nocustomer,therewasnoindustry,”pointsoutFish,D
otonly
notableonesthatpredatedthem—thatmanagedton onicin
schutes’CEO.“Allofthathadtobecreated.”
ht
makeitthroughthefirstwave,butgrowtobecomeic.And
ForGreatLakesBrewingCo.,therewasn’teventherig
theirownrightandcelebrate25yearsinthebusiness weries
glasswareavailable.
uy
henthenumberofcraftbre
they’redoingsoinayearw
“In1988,wecouldn’tfindpintglasses,sowehadtob
early
founded
hasreachedafigurethat’s,somewhatcoincidentally,nrewers
casesofginshakers,”recallsPatrickConway,whoco- orethey
25timeswhatitwastheyeartheygotstarted.(TheBnthsago, GreatLakeswithhisbrotherDanielasabrewpubbef
0.“No
Association’smostrecentcount,asofacoupleofmo rethan startedpackagingandself-distributingitsbrewsin199
ints,”
is2,483.Itisverylikelythatthereareconsiderablymo,605
onewaspouringcraftbeer,sonoonehad16-ouncep
2,500atpresstime,especiallysincethereareabout1
Conwayremembers.
breweriesinplanningthathaveyettoopen).
Andthatmeansitwasstillaforeignconcepttothose
ithout
t:the
Justasit’sdifficulttothinkofacraftbrewingscenew
whoseattentionthebrewersneededperhapsthemos
ell’s
thelikesofearlyadoptersSierraNevada(est.1980),B(est.
distributors.
,”
(est.1983),BostonBeer(est.1984),WidmerBrothers wBel“Wholesalersviewedusaskindofanamusingoddity
heCraft
1984)andFullSail(est.1987)and’90sarrivalslikeNe ing(est. recallsHindy,whojustwrappeduphislatestbook,“T
rmedthe
gium(est.1991),DogfishHead(est.1995),StoneBrewst.1997), BeerRevolution:HowaBandofMicrobrewersTransfo
World’sFavoriteDrink,”
1996)andBWCraftBreweroftheYearOskarBlues(e nown
whichdetailsthe
it’snearlyimpossibletoenvisionitwithoutthefolkskfthat
historyanddevelcollectivelyastheClassof’88.DistinguishedalumnioOre.)
opmentofthe
yearincludeWestCoastersDeschutesBrewery(Bend, NorthCoastBrewing(FortBragg,Calif.)andRogueAles
(Newport,Ore.),MidwesternersGooseIsland
(Chicago,acquiredbyAnheuser-BuschInBev
in2011)andGreatLakesBrewing(Cleveland,
Ohio)andtheEastCoast’sBrooklynBrewery
(Brooklyn,N.Y.).Alsoamongthemaretwoof
thebest-knownbrewpubsinthecountrythat
alsopackagesomeoftheirofferingsfordistribution:WynkoopBrewingCo.(Denver’sfirstcraft
breweryandColorado’sfirstbrewpub,
foundedbythestate’scurrentgovernor,
JohnHickenlooper)andGrittyMcDuff’sin
Portland,Maine.
“It’sadifferentworld,”saysBrooklyn
Brewerypresidentandco-founderSteve
Hindy.“Backthenwewerebasically
pioneeringcraftbeerinallofourvarious
markets.Mostofusweresellingamberale
oramberlagerandmaybeaporterandastout.
SEPTEMBER2013|BEVERAGE
WWW.BEVERAGEWORLD.COM
ER2013
WWW.BEVERAGEWORLD.COM
WWW. B EV E R AG EWOR L D . C OM
In each issue
l
l
Alcohol Trends & Innovation
Non-Alcohol Trends & Innovation
l
l
l
Ingredients & Formulation
Beverage Retailing
Packaging & Labeling
l
l
l
Warehousing & Distribution Technology
Production & Packing Machinery
Fleet Management & Equipment
WORLD
38
M edia
Planner
EDITORIAL & CIRCULATION
Circulation
Who is the Beverage World
Reader?
APRIL 15, 2013
GLOBAL EDITION | WWW.BEVERAGEWORLD.COM
DISTILLER OF THE YEAR
The
Spirit
of
Texas
ALSO
FLEET MANAGEMENT
& EQUIPMENT
OUR EXCLUSIVE 2013
VEHICLE TRENDS REPORT
NON-ALCOHOL TRENDS
HEALTHY BODY, HEALTHY MIND
AT EXPO WEST
INGREDIENTS & FORMULATION
NON-TRADITIONAL
BEER FLAVORS
The success story that is Tito’s
Vodka captures the very
essence of the American Dream.
2014
Trust your media. Know who
you’re reaching.
34,3931
Total Domestic Circulation (US & Canada)
Top executives and decisionmakers in the largest volume
beverage producers/bottlers,
distributors/wholesalers,
franchisors and retailers.
Every domestic subscriber is
qualified by a BPA audit.
Beverage Producers/Bottlers
16,060
Carbonated Soft Drinks
5,023
Beer
2,721
Bottled Water
1,401
Wine/Spirits/Distilled Beverages
3,560
Ready to Drink Coffee/Tea
765
Energy/Sports Drinks
383
Functional/Fortified Nutraceuticals
186
Juice/Fruit Drinks
811
Fluid Dairy/Dairy Drinks
891
Other Beverages
319
Beverage Distributor/Wholesale/Warehouse
12,028
Beverage Retailers
3,032
Retail/Foodservice Distributor or Broker
1,704
Brand Owners, Franchise Companies, Importers
1,104
Others Allied to Field
Total International Circulation (non-US & Canada)
14,000
582
2,3
Breakdown By Region
Europe (West and East)
5,300
Latin America/Caribbean
3,900
Asia Pacific
3,500
South America
600
Africa
400
Middle East
300
Breakdown By Business Classification
Soft Drinks
3,300
Beverage Distribution
3,100
Beer
2,900
Distilled Beverages
2,300
Wine
1,400
Bottled Water
1,000
BEVER AGE
MARKETING
CORPOR ATION
A Global Reach
It’s called Beverage World
for a reason! We’re
the exclusive US based
beverage magazine
serving both domestic and
international beverage
businesses.
OCTOBER 15, 2013
www.BEvERAGEwORLd.COM
Some
Grande
Ideas
Starbucks keeps on
innovating, making it our
2013 Liquid Refreshment
Company of the Year.
Honorable Mentions:
H Xyience
H Essentia
H TalkingRain
Also
SPECIAL REPORT:
HealtHy & FUNCtIONal
BeVeRaGeS
FLEET MANAGEMENT
& EQUIPMENT
RUNNING aN ON-SIte
maINteNaNCe FaCIlIty
Starbucks’ Chris Bruzzo (l) and Brian Smith
BVW1310_CV1r1
Total Global Circulation 48,393 2, 3
1 Beverage World BPA Worldwide June 2013 Statement
2 Publisher’s Own Data.
3 For global editions published in March, April, May, September, October, November 2014
Return on Your Investment
Beverage World maintains an exclusive partnership with Beverage Marketing Corporation, the leading
provider of global beverage market information and analysis. This allows us to provide advertisers with
the most current beverage audience.
JANUARY FEBRUARYMARCH
APRIL
MAY
JUNE
December 16
January 17
February 17
March 18
April 17
May 17
Ad Materials Due December 20
January 24
February 24
March 25
April 24
May 23
Global Edition
Global Edition
Global Edition
Ad Close
Special
Features
Beverage World’s
Annual Forecast
Issue: A look ahead
at what 2014 has in
store for all alcohol and
non-alcohol beverage
categories, as well as
formulation, packaging
warehousing, fleet and
technology trends
Spring Show Preview
Spectacular: Trends,
products and services
at the Nightclub & Bar
Show, Craft Brewers
Conference and Wine &
Spirits Wholesalers
2014 Craft Beer
Market Report: The
latest trends from the
biggest players in the
market.
Vehicle Trends
Report: Expert
analysis based on
Beverage World’s
exclusive annual
survey on delivery fleet
Craft Brewer of the
management, vehicle
Year
maintenance and
BevOps 2014 Preview alternative fuels.
Distiller of the Year
State of the Beverage
Market: Our
comprehensive annual
report analyzing data
and trends spanning
carbonated soft drinks,
bottled water, energy
drinks, functional
beverages, RTD tea,
hard cider, beer, wine
and spirits.
2014 Breakout
Brands: Showcasing
emerging beverage
brands generating the
most buzz throughout
the liquid refreshment
and beverage alcohol
markets.
Craft Spirits Market
Report
Ingredients &
Formulation
Innovation
Sweeteners
Protein Beverage
Ingredients
Natural Colors
Flavors for Spirits
The Future of
Functionality
Superfruits
Packaging
Innovation
Can Design
Label Trends
PET Report
Spirits
Packaging
Glass Packaging
Update
Special Effects
Packaging
Category
Innovation
Flavored Malt
Beverages,
Coffee & Tea
Whiskey, Rum &
Craft Beer, Sport
Tequila, Functional/ & Performance
Enhanced Water
Drinks
Energy Shots,
Hard Cider
Warehouse &
Distribution
Innovation
Solar Power &
Other Alternative
Energy
MODEX Preview:
Material Handling
Hand Trucks &
Carts
Sales Automation
Innovation
Software Solutions Tablets
Warehouse
Automation
Software Solutions Business
Intelligence
Dairy & Soy,
Beer
Material Handling
Solutions from
MODEX
Anti-Hangover
Drinks, Liqueur
Lift Trucks
Software Solutions Handheld
Hardware
Filling Systems
Production &
Packing Innovation
Water Management Brewing Systems
In-Line Monitoring
Clean in Place
Systems
Plant Safety
Fleet Equipment
& Management
Innovation
Lift Gates
Alternative Fuels
2014 Vehicle
Trends Report
The Case for
Cabovers
Tire Update
MODEX Preview:
Material Handling
Report from Winter Report from
Fancy Food Show Natural Products
Expo
Reports from
Nightclub, Bar Show
and Craft Brewers
Conference, Wine
& Spirits
Wholesalers and
MODEX
Reports from
BevOps Fleet
Summit,
Healthy Beverage
Expo
Work Truck Show
(March 4-7,
Indianapolis)
Natural Product
Expo West
MODEX
BevOps Fleet
Summit
The Beverage
Forum
IFT
Craft Beverage
Expo
Summer Fancy
Healthy Beverage/ Food Show
World Tea Expo
(June 29-July 1,
Fleet Tracking
Information
Show Coverage
Bonus
Distribution
Winter Fancy
Food Show
(January 19-21,
San Francisco)
(March 6-9,
Anaheim, CA)
(March 17-20,
Atlanta)
Nightclub & Bar
Show
(March 24-26,
Las Vegas)
Wine & Spirits
Wholesalers of
America
(April 7-8,
Las Vegas)
Craft Brewers
Conference
(April 8-11, Denver)
(April 22-25
Las Vegas)
(May 6-8,
San Jose, CA)
Interpack
(May 8-14,
Dusseldorf,
Germany)
(May 20-21,
New York City )
(May 29-31,
Long Beach, CA)
(June 21-24,
New Orleans)
New York City)
M edia
Planner
editorial Calendar
2014
JULY
AUGUST
SEPTEMBER OCTOBER
NOVEMBER
DECEMBER
June 17
July 18
August 18
September 17
October 17
November 17
June 24
July 25
August 25
September 24
October 24
November 24
Global Edition
Global Edition
Global Edition
Beverage World’s 5th
Annual BevStar Awards:
Honoring brand innovation
in CSDs, beer (in large and
craft brewer segments),
cider, energy, functional,
bottled water, RTD tea and
wine & spirits.
The Liquid Refreshment
Top 40: The 40 biggest
non-alcohol companies in
the world
Beverage Alcohol
Top 50: The 50 biggest
alcohol beverage
companies in the world
Liquid Refreshment
Company of the Year
Beer Wholesaler
of the Year
Alternative
Sweeteners
Omega-3
Flexible Packaging
Distribution Excellence
Guide: The experts chime
in on the tools and best
practices for optimal
execution.
Global Beverage
Packaging Awards:
Honoring innovation in
glass, aluminum, PET,
flexible and cardboard
packaging and closures.
HIT List: Best of the Year
Our editors review
all things that were a
HIT–Hot, Innovative and
Trendsetting–in the
beverage world in 2014.
Colors
Future-Forward
Flavors
Beauty & Anti-Aging
Ingredients
Health & Wellness
Eco/Sustainable
Packaging Report
Caps & Closures
Secondary Packaging Packaging Awards
Bottled Water,
Pre-mixed Cocktails
Vodka & Gin, VitaminEnhanced Drinks
Fruit Drinks, Sake
Import Beer,
High-End Water
Warehouse
Automation
Route Accounting
& Distribution
Technology
Asset Tracking
Facility Design &
Construction
Warehouse
Automation
Racking Systems
Software Solutions
Mobile Printers
Software Solutions
Handheld Charging
Stations
Software Solutions
Mobile Sales
Accessories
Blow Molders
Automated Process
Controls
Palletizers,
Depalletizers & Case
Packers
Canning Systems
Modular Systems Labellers
Maintenance:
In-House, 3rd Party
& Contract
Alternative Fuels
Lift Gates
Trailers and Bodies
Safety Cameras &
Equipment
Alternative Fuels
Report from
The Beverage Forum
Report from IFT
NBWA, NACS
Previews
PackExpo, Brau
Beviale, Emballage
Previews
Reports from
NBWA & NACS
Report from
Pack Expo
NBWA
(Sept. 28-Oct. 1,
New Orleans)
Great American
Beer Festival
(Oct. 2-4, Denver)
NACS
(Oct. 5-8, Las Vegas)
Pack Expo
International
(Nov. 2-5, Chicago)
Brau Beviale
(Nov. 11-13,
Nuremberg, Germany)
Emballage
(Nov. 17-20, Paris)
Coffee & Tea,
Moonshine
Next-Generation
Packaging Concepts
Wine,
Coconut Water
Digital Media Offerings
Beverage World has
an average of 5,220
followers—and growing!1”
1 “Beverage World BPA Worldwide June 2013 Statement”
•
•
•
•
•
•
•
•
Banner Ads
Channel Sponsorships
Digital Edition Sponsorship
Whitepaper Program
Webcast Program
Daily eNewsletter
Specialty eNewsletters
Targeted Category eNewsletters
www.BeverageWorld.com
BeverageWorld.com Stats (Monthly Averages)*
Visits
34,812
Unique Visits
21,156
Page Views
63,603
Website traffic continues to grow every
month. Contact Beverage World for the
latest report.
B.
*Source: Beverage World BPA Worldwide June 2013
Statement”
A.
Banner Ads
Increase brand awareness and drive traffic to your website
Ad Unit
Dimensions
(WxH)
Max
Bandwidth
Animation
Monthly
Rate*
A. Leaderboard
728 x 90
40 KB
4 loops
$1,750
B. Jr. Leaderboard
215 x 90
40 KB
4 loops
$1,250
C. Billboard
300 x 250
40 KB
4 loops
$1,750
D. Tower
120 x 240
40 KB
4 loops
$900
Rich Media is encouraged. We follow IAB guidelines, support all standard rich
media formats and accept third-party ad tags.
15% premium is charged for intrusive media (expanding banners)
C.
C.
D.
digital media offerings
Channel Sponsorships
M edia
Planner
2014
H
H
Be an exclusive sponsor and take advantage of premium
advertising positions. Choose from 9 different channels.
• Beer, Wine & Spirits
• Carbonated Soft Drinks
• Functional, RTD Tea and Bottled Water
• Ingredients
• Packaging
• Retailing: Off-Premise/
On-Premise
• Fleet
• Supply Chain
• Plant/Production
Monthly
Frequency
H
Total Rate*
3x minimum
$5,500
6x
$8,500
9x
$11,500
12x
$14,500
Specs: Each sponsor receives 5 images, 1 URL per image.
Image sizes: 215x90, 728x90, 300x250 (2x), 120x60 (logo). Max bandwidth: 40KB, Animation: 4 loops
H
H
Beverage World Digital Edition Sponsorship
Digital replica of Beverage World printed magazine is delivered monthly to subscribers’ emails. Highlight your brand with
a full page ad + company logo
H
Your Ad Here
Frequency
Monthly Rate*
1x
$3,000
3x
$2,850
6x
$2,550
9x
$2,250
12x
$2,000
Specs: Send png of company
logo and 4c full page ad at
475x650 pixels at 72dpi.
Print ready pdf is also
acceptable.
Submitting Creative: Send to [email protected]. All materials are due 5 business days prior to start date.
All rates gross
Lead Generation Programs
Reach beverage executives through Beverage World’s unparalleled readership and online products.
Gain qualified leads via a registration that captures every user or registrant.
Whitepaper Program
Feature a case study or position statement to
the beverage marketplace.
Whitepaper section on
Beverageworld.com
Just provide a PDF and we’ll do the rest.
White Paper Program includes:
• 2 months of Premium placement in WhitePaper section on
Beverageworld.com homepage - links to your white paper download.
• Inclusion in the WhitePaper Archive tab on BeverageWorld.com
• 2 months of Promotion in Beverage World’s Daily eNewsletter - via a text ad
with graphic reaching 17,000+ opt-in subscribers every day
• 2 Targeted Email Blasts – sent to Beverage World readers to register and
download a PDF of your white paper
• Targeted Leads - Regular reports of registrant downloads delivered to you
Program Rate: $3,500 net
(Don’t have a white paper? Don’t worry! We have the editorial and design expertise to create
impact for you. Call for pricing and details.)
Whitepaper Archive
Whitepaper
Email Blast
Whitepaper section on
Daily eNewsletter
Webcast Program
Delivering exclusive market information and analysis in a live format
Webcast section on
BeverageWorld.com
Hear, see and interact with Beverage World editors and panels of experts as they deliver exclusive market information and analysis
Webcast Program includes:
• Leads: complete contact information of all that register prior to live event and those accessing the
event archive up to three months post-event.
• Speaking Participation: address the audience directly via a five-minute speaking opportunity during
the live event.
• Category Exclusivity: broaden your impact by participating exclusively within your product or service
category.
• Ease of Participation: gain all the benefits of producing and participating in an
online web event without doing any of the work.
Webcast Email Blast
• Beverage World branding: gain a top affiliation with Beverage World’s proven
branding and market expertise.
• ROI: build awareness, demonstrate expertise and receive valuable leads all in
one manageable investment
Program Rate: $4,000 net
Webcast Archive
Webcast section on
Daily eNewsletter”
M edia
Planner
digital media offerings
eNewsletters
2014
A.
Beverage World Daily News
Along with breaking beverage news headlines every
business day, this daily newsletter also includes new
beverage showcase, highlights of upcoming webcasts,
events, whitepaper downloads and blogs from
Beverage World editors. Be seen each and every day
by over 17,000 beverage executives worldwide.
B.
B.
B.
A.
Ad Unit
Dimensions
(WxH)
Monthly
Rate*
A. Leaderboard
728 x 90
$2,450
B. Billboard
300 x 250
$2,000
2
Ad Format: GIF or JPG (no Flash or Rich Media).
Bandwidth Restriction: 40KB Animation: 4 loops
Subscriber Base: 17,000+
Contact your Beverage World sales rep for the latest
eNewsletter statistics.
Specialty & TARGETED CATEGORY eNEWSLETTERS
These eNewsletters drill down on important topics for the beverage marketplace.
Each newsletter is delivered to beverage executives 2x per month.
Specialty eNewsletters: Own
a vertical topic and go beyond
a regular banner ad to deliver
educational content of your own.
Base: 8,000 subscribers (per
eNewsletter)
Monthly
Frequency
Total Rate*
3x minimum
$4,750
6x
$8,500
9x
$12,000
12x
Targeted eNewsletters: Features
editorial relating to each topic and
sent to a targeted audience of 10,000
beverage producers, distributors/
wholesalers, franchisers and retailers
in the non-alcohol (Functional
Beverages) and alcohol (Craft Beer
and Wine/Spirits) markets.
$15,150
Format Specs: Banner 120 x 600 in GIF or
JPG (no Flash or Rich Media). Bandwidth:
40KB; Animation: 4 loops. Or deliver
“Sponsored Content”: Up to 3 images
120x60 each plus up to 200 characters text
per image and one URL link per image.
Ad Unit
Dimensions
(WxH)
Monthly
Rate*
Leaderboard
728 x 90
$1,500
Billboard
300 x 250
$1,500
Both Leaderboard
& Billboard
728 x 90
300 x 250
$2,600
Submitting Creative: Send to [email protected]. All materials are due 5 business days prior to start date.
728x90
300x250
Ad Format: GIF or JPG
(no Flash or Rich Media).
Bandwidth Restriction:
40KB, Animation: 4 loops
All rates gross
Connect.
Both of Beverage World’s annual conferences allow sponsors to showcase
their brands and develop relationships with decision-makers.
April 22-25, 2014
Rio All-Suites Hotel & Casino
Las Vegas
Bevopsfleetsummit.com
The Event for the Beverage Supply Chain
BevOps Fleet Summit 2014 is the 9th annual three-day educational conference created exclusively for top beverage warehousing, operations and fleet managers. With its roster of keynote
presentations, panels and educational sessions, the coveted Ride & Drive and Equipment Demo
and an exclusive tour of Wirtz Beverage Nevada, BevOps Fleet Summit 2014 provides an effective mix of education and networking time.
BevOps Fleet Summit is the perfect environment for you to showcase your products, services
and expertise and to build long-term relationships with top operations and fleet buyers in the
beverage market.
Sponsorships are available. Please contact Beverage World for details.
Attendee Stats
Job Function1
40%
Warehouse/Distribution/Fleet
Corp Mgmt
Production/QC
15%
Division/Branch Mgmt
15%
Sales/Marketing/Other
71%
22%
8%
Primary Business1
Beverage Distributor/Wholesaler/
Warehouse
Beverage Producer/Manufacturer/Bottler
24%
5%
Beverage Franchise Company/Importer/
Brand Owner/Other
Primary Product1
55%
Beer
Soft Drinks
21%
Wine/Spirits
21%
Bottled Water/Other 7%
“The BevOps Fleet Summit has become
a must-attend event for
us. The staff at Beverage
World does an excellent
job creating a great
environment to learn
practical answers for
today’s beverage fleet and
operation challenges. The
conference sessions, site tour, Ride &
Drive and showcase exhibits are all very
well done.” Brian Schulte,
Industry Marketing Director, Intermec
M edia
Planner
EVENTS
2014
The Only Global All-Beverage
Executive Conference
Courting the
Custom Consumer
May 20-21, 2014
Conrad Hilton
New York, NY
BeverageForum.com
For over 20 years, The Beverage Forum has been the only global all-beverage
executive conference. There’s nothing else like it: a global marketing conference
that brings together top beverage professionals for knowledge exchange and
networking. The Beverage Forum has provided a grand stage on which to feature
the Best of the Beverage Business.
The Beverage Forum provides a unique setting to connect with hundreds of the
most influential minds in the beverage marketplace. Showcase your company
among the most elite group of top-tier beverage professionals.
2013 Keynote Speakers included:
Albert P. Carey, Chief Executive Officer, PepsiCo Americas Beverages
Luiz Fernando Edmond, President, North America, Anheuser-Busch InBev
Bill Hackett, President, Crown Imports LLC
Deryck van Rensburg, President, Venturing & Emerging Brands, Coca-Cola
North America
Innovation
one
Z
THE BEVERAGE FORUM’S
& Tasting Station
In the beverage business, INNOVATION is what makes the
beverage business move, work, and grow.
The Innovation Zone & Tasting Station provides a platform
for entrepreneurs to bring their sleek and exciting new
products to a captive audience of beverage decision-makers.
Attendees can see and sample some of the newest and in-
novative beverage products--and vote for their favorites! The
winning beverages will receive the “Best in Show” Awards
presented at The Forum.
Show the world how unique you are…that you’ve got what
it takes to succeed in the beverage business.
Sponsorships to The Beverage Forum and Innovation Zone & Tasting Station are available.
Please contact Beverage World for details.
M edia
Planner
2014
Contacts
Sales
International Sales Director
Kevin Francella
514 Pinebrook Blvd New Rochelle, NY 10804
P. 914.813.3165
[email protected]
Gabriele Fahlbusch
IMP InterMediaPartners GmbH
In der Fleute 46, D-42389
Wuppertal, Germany
P. +49 202.271.6915
F. +49 202.271.6920
[email protected]
Associate Publisher-Midwest/West
Account Executive, Product Specialist:
Lisa Adams
2123 W Belleplaine
Chicago, IL 60618
P. 773.871.0757
F. 773.871.0796
[email protected]
Dawn Lindeman
20 Hillside Drive
Rancho Santa Margarita, CA 92688
P. 949-709-8004
F. 949-613-8382
[email protected]
Publisher
Associate Publisher-Northeast/Mid-Atlantic
Jeff Blanch
3 Old Dodgingtown Road
Bethel, CT 06801
P. 203.739.0775
F. 203.730.4287
[email protected]
Editorial
Marketing
Jeff Cioletti
307 7th Street, 2nd Floor
Jersey City, NJ 07302
P. 201.918.2144
[email protected]
Erin Fiden
200 N Jefferson, #1910
Chicago, IL 60661
P. 312.775.0141
[email protected]
Managing Editor
Art
Editor in Chief
Andrew Kaplan
72 -10 112th Street, #4K
Forest Hills, NY 11375
P. 347.494.5731
[email protected]
www.beverageworld.com
Director of Marketing/Classified Ad Sales
Executive Art Director
Jennifer Bumgardner
333 Seventh Ave, 11th Floor
New York, NY 10001
P. 646.275.3652
[email protected]
333 Seventh Avenue | 11th Floor | New York, NY 10001