ready.steady.go! - Qualitytravel.it

READY.STEADY.GO!
CONGRESSES
INCENTIVE
BUSINESS TRAVEL
TOURISM
online
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THE MAGAZINE
COMUNICARE.OGGI.
CONTENTS
THE WEBSITE
THE COMMUNICATION NETWORK
Qualitytravel Magazine, published quarterly
in Italian and English on the occasion of major
International tradeshows, is unique in the Mice
publishing segment.
The stated objective of the magazine is to cross
the industry boundaries and to bring to the general
attention the extraordinary world of meetings and
events.
QUALITYTRAVEL - RIVISTA TRIMESTRALE ANNO XXIX N. 6/2014 - PROMOS - VIA WATT 37 - 20143 MILANO
THE MAGAZINE
Quarterly newspaper
CONGRESSI
INCENTIVE
VIAGGI D’AFFARI
TURISMO
COVER STORY
HOST CONTRO
ALBERGATORI.
CHI FA L’ARBITRO?
1
www.qualitytravel.it • [email protected] • tel. 02 89151814
>
EVENTI
6
THE MAGAZINE
The readers’ target
DISTRIBUTION AND FREQUENCY
5.000 copies
15.000 readers
Mailing:
Circulation:
Frequency:
n.1 Feb/March n.2 May/Jun n.3 Set/Oct n.4 Nov/Dec 15.000 contacts
5.000 copies per issue
4 issues per year
ITB Berlin (200 copies distributed in the exhibition area)
IMEX Frankfurt (200 copies distributed in the exhibition area)
IMEX Las Vegas (200 copies distributed in the exhibition area)
EIBTM Barcelona (200 copies distributed in the exhibition area)
Corporate Buyer
Event Agencies
Association Buyer
TECHNICAL INFORMATION
60%
25%
15%
www.qualitytravel.it • [email protected] • tel. 02 89151814
Page: 230 x 280 mm h. + 3 abundance per side
Weight: 200 gr coated cover
internal 110 gr coated
Foliation average: 96 pages
Adv artworks: pdf files or high resolution jpg, 300 DPI minimum
Booking: 50 days before the release
Artworks: 40 days before the release
LISTINO
CARTACEO
THE
MAGAZINE
The rack rates
Print advertising is highly effective today too, because broad
journalistic surveys are still the basis for a proper knowledge of
the market and an efficient improvement of the business leads.
Believing in paper magazines today means loosen the monopoly
of the web-based multinational companies, which have flattened
the information level focusing only on newsbreaks and profit.
Inner page: E 1,000.00
Double inner page:
€ 1,600.00
SPECIAL POSITIONS
Back cover: E 2,500.00
First Roman: E 1,800.00
Inside front cover: E 1,800.00
Inside back cover: E 1,800.00
www.qualitytravel.it • [email protected] • tel. 02 89151814
THE WEBSITE
Daily online
Since 2008 www.qualitytravel.it has been daily
offering to its readers five editorials about the most
important news on tourism, economy and politics.
The choice of presenting professional Mice news
alongside with general topics has led us to an
impressive record of 720,000 unique contacts per
year (source: Google Analytics).
Such numbers are due to our communication
workflow on Facebook, Twitter and Linkedin as well
as to our weekly newsstand sent on to more than
40,000 readers.
Along with information and business offers our
readers can look through the search engine QT
Directory online for more than 3,800 locations
distributed throughout the Italian territory.
720,000 unique users per year
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
THE WEBSITE
Weekly newsstand
Each week, on Tuesdays, a selection of the more
important articles is inserted in the newsstand
(newsletter) and sent on to an online database of
40,000 visitors, with continuously growing conversion
Corporate Buyer
Event Agencies e PCO
Association Buyer
Seller
40,000 subscribers to the newsstand
28%
33%
21%
18%
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
THE WEBSITE
Hotspot and DEM
To help you increase your visibility among the 720,000 yearly
visitors of the site as well as the 40,000 online subscribers
to Qualitytravel, our hotspots (advertorials in a one-month
special position on Qualitytravel’s website) and our dems
(promotional customized emails sent on to our database
of 40,000 addresses) are the most immediate and effective
means of communication.
DEM SPECIFICATIONS
Two options:
SELF-PRODUCED
html made by you, less than 100 kb
MADE BY OUR GRAPHIC DEPARTMENT
Please send on the following materials:
- Header (600x190 pixels) and lateral image (300x600 pixels)
- Text up to 800 characters (including spaces)
- Link pointing to social networks (if any)
- Object of the dem.
HOT SPOT SPECIFICATIONS
- 190 words for more than 300 characters
- Images smaller than 100 kb
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
THE WEBSITE
Online newspaper rack rates
Data sheet Qt Directory *
(average of 1,500 visits per year)
publication in the Meeting Offers section
or Packages of 4 press releases
✔ 12
months€ 500.00
* for locations only
Banner on Qualitytravel.it website
300x250 pixels (average 60,000 views per month)
1 month€ 400.00
✔ 3 months€ 900.00
✔ 6 months€ 1,900.00
✔ 12 months€ 3,900.00
✔
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
THE WEBSITE
Newsstand rack rates
Top Banner Edicola Online
Top Banner Online Newsstand
560x250 pixels (average 2,500 views)
✔ per
broadcast € 250.00
Banner Online Newsstand
560x50 pixels (average 1,200 views)
✔ per broadcast € 110.00
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
THE WEBSITE
Hotspot and Dem rack rates
DEM to 40,000 addresses Self-produced or made
on our templates
€ 600.00
Hotspots
The visibility of the issue is enforced
by the broadcast of a dem to 40,000 addresses
✔ self-produced € 800.00
✔ made by the editors € 950.00
www.qualitytravel.it • [email protected] • tel. 02 89151814
online
.it
WEBSITE + MAGAZINE
“World Champions” package
Yearly package 4 full adv pages
✔ hotspot
✔ banner 300x250 pixels 12 months on the site
✔ 4 dems
✔
RACK RATE € 11.250
SPECIAL RATE € 9.250
COMPLIMENTARY
✔ 3-page editorial on Qualitytravel Magazine
✔ 12 months on line sheet on the search engine
(for locations only)
✔ 12 560x50 banners on the newsstand
✔ free exhibiting desk at Qualitaly
www.qualitytravel.it • [email protected] • tel. 02 89151814
THE COMMUNICATION NETWORK
Promotional events and press office
In a synergy that aims to strengthen both our and our
advertisers’ role in the industry, we’ve created with Stefano
Ferri Communication and Marketing the network BRAINS
- Communicating Today, a full service communication
agency.
OUR SERVICES (price on request)
✔ BUYERS & PRESS SCOUTING
✔ ORGANIZATION OF PROMOTIONAL EVENTS, GALA
EVENINGS, ROADSHOWS AND EDUCATIONAL TRIPS
FOR HOTELS, VENUES AND DESTINATIONS
✔ FULL CREATIVITY SERVICE AND COMMUNICATION
CAMPAIGNS
✔ WEBSITES, BLOGS AND APPLICATIONS
✔ SEO AND SOCIAL MARKETING CAMPAIGNS
✔ PRESS OFFICES AND PR SERVICES
✔ WRAPPING DESIGN
✔ VIDEO PROJECTS
✔ GUERRILLA MARKETING
www.brainsgroup.it • [email protected] • tel. 02 89151814
THEY SAY A SMART BRAIN MAKES THE DIFFERENCE.
THINK WHAT A GROUP OF BRAINS CAN DO!
COMUNICARE.OGGI.
Serving tourism since 1986
Via G. Watt, 37 - 20143 Milano - Tel. +39 02 89151814 - Fax +39 02 89151830
www.qualitytravel.it - [email protected]