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Session 2_business case_Ece Banyo
SMES, SMES, CORPORATE CORPORATE SOCIAL SOCIAL RESPONSIBILITY RESPONSIBILITY (CSR) (CSR) & & INNOVATION INNOVATION ERDEM ÇENESĐZ ECE GROUP 9 APRIL 2009 SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 1. How CSR arises and develops in SMEs 2- CSR’s contribution to SMEs 3- CSR Focuses on Anatolian SMEs 4- CSR and Innovation 5. ECE GROUP 6. CSR in ECE Group 7.Key Considerations in ECE’s success SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 1. How CSR arises and develops in SMEs Beginning: -Firm to complete its venture, and to solve investment and financial problems - Entrepreneur to have social fact - Social environment to arise expectations from company and entrepreneur SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 1. How CSR arises and develops in SMEs Development: -First CSR activities -To realize that CSR brings social support in to company -To realize that customers care about CSR SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 2- CSR’s contribution to SMEs - Social eases provided by social environment support - Increase of awareness - Being known by government agencies SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 2- CSR’s contribution to SMEs - Being known by customers - Will to work of qualified human resource in firm - Being known by final user SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 3- CSR Focuses on Anatolian SMEs a. City and citizens b. Students and human resources c. Environment and human SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 4- CSR and Innovation - Developing new products with CSR conscious -Making all CSR values acquisition of firm and the world -Both financial and social acquisition SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 5. ECE GROUP - ECE is a SME which is established in 150.000 populated Çorum city in 1994 -ECE was established with 600 m² closed area and 7 employees. SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 5. ECE GROUP - Today it plays an important role in its sector with total 50.000 m² closed area and 500 employees -Bath equipments, particularly ceramic sanitary ware, is being produced in ECE SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 5. ECE GROUP - Ece Group has become to be able to produce out of Turkey. - CSR awareness has a significant part through this progress SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group A- City and citizens -Youth Centre - Education base for street children - ECE is awarded with gold medal by Government SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group A- City and citizens - International Carting track To contribute Çorum to be well-known by making national races in Çorum SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group A- City and Citizens - Forestation of ECE Banyo SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group B- Human Resources and students - Giving scholarship about 100 students constantly - At no charge and without a job requirement SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group C) Environment and human - New Generation water-saving closet 50 tons of water save in a year for 4 membered family SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group C) Environment and human - Antibacterial ceramic products Hygienic hospitals and schools SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 6. CSR in ECE Group c) Environment and human - Height adjustable bathroom furniture for disabled people SMEs, CORPORATE SOCIAL RESPONSIBILITY (CSR) & INNOVATION 7- Key Considerations in ECE’s success - Innovativeness and risk-taking - Team spirit and dynamic human resource - Importance of city’s social structure THANK YOU www.ecegroup.com.tr
