SPECIAL CALLED MEETING AGENDA I. Call to Order II. Roll Call: III

ORANGE BEACH CITY COUNCIL
City Hall
City Hall Council Chambers
5:30 PM
7/10/2012
Council Chambers
SPECIAL CALLED MEETI G AGE DA
I.
Call to Order
II.
Roll Call:
III.
Consideration of Agenda
IV.
Unfinished Business
Miscellaneous
Resolutions
Ordinances
V.
ew Business
Miscellaneous
Resolutions
1. Resolution amending the Entertainment District at Sanroc Cay Marina.
Ordinances
VI.
Adjourn
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Special Called Agenda
7/10/2012 5:30 PM
Resolution amending the Entertainment District at Sanroc Cay Marina.
Description of Topic:
Resolution amending the Entertainment District at Sanroc
Cay Marina.
Action
Options/Recommendation:
Source of Funding (if
applicable) :
ATTACHMENTS:
Sanroc Aeriel
Resolution 12-087
Perdido Beach Resort Request
Sanroc Amended District Map
Resolution
Cover Memo
Item # 1
Proposed San Roc Entertainment District
Cotton Bayou
¯
Area
±158,835.37 SQ.FT
or
±3.65 Acres
RD
ORION ST
BAY
OU
1,100Ft.
0
125
250
500 Feet
PE
ID
RD
OB
E
H
AC
ORION ST
400Ft.
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BLV
1 inch = 150 feet
Item # 1
Legend
Entertainment District
Attachment number 2 \nPage 1
RESOLUTIO
O. 12-087
A RESOLUTIO ESTABLISHI G
A E TERTAI ME T DISTRICT AT SA ROC CAY MARI A
WHEREAS, the City Council of the City of Orange Beach previously adopted
Ordinance No.
(“the Ordinance”) allowing the creation of Entertainment
Districts;
WHEREAS, the property owners at SanRoc Cay Marina have requested the Council to
create an Entertainment District therein;
WHEREAS, based on the findings set forth below, the City Council wishes to establish
such a District at the SanRoc Cay Marina as more fully described in Exhibit 1;
OW, THEREFORE, be it resolved as follows:
Section 1.
Findings.
1.1
SanRoc Cay Marina is located on Perdido Beach Boulevard (Alabama Highway
182) along Cotton Bayou and near Perdido Pass.
1.2
SanRoc Cay is a mixed-commercial destination that includes a full service
marina, retail shopping, restaurants, professional offices, a fitness center and a dock store. There
are no public streets within the complex.
1.3
SanRoc Cay provides an outdoor courtyard area with connectivity to the Perdido
Beach Boulevard pedestrian and bike pathway. The courtyard hosts small gatherings and outdoor
special events, some of which serve alcoholic beverages and include but are not limited to:
•Courtyard concerts
•Arts and crafts shows
•Fundraising events for local nonprofit organizations
•Beer and wine tasting events
1.4
Establishing an entertainment district will support existing and future restaurants
at SanRoc Cay by allowing patrons to purchase alcoholic beverages in the restaurants and
consume them anywhere within the district.
1.5
Located near Perdido Pass and the fertile fishing grounds of the Gulf of Mexico,
SanRoc Cay has a full-service marina that provides tourists and area residents ample
opportunities for deep sea and inshore fishing. The marina also has other water recreational
activities that include, but are not limited to, dolphin cruises, sailing, jet-ski rentals, snorkeling
and parasailing.
1
Item # 1
Attachment number 2 \nPage 2
1.6
Having SanRoc Cay Marina as an entertainment district is consistent with the
Comprehensive Plan, which seeks to maintain and advance Orange Beach as a resort destination
by emphasizing water, fishing and nature-related recreational activities.
●
SanRoc Cay Marina is located in the Comprehensive Plan’s Beach Resort
Neighborhood District, which strives to encourage pedestrian traffic and special outdoor
activities to sustain and enhance commercial development in the area.
●
The Comprehensive Plan recommends commercial and business developments
that will complement the resort and tourism economy.
●
In 2006 the Horizons 2020 Land Use Group recommended that the City
encourage developments that will make Orange Beach a vital, attractive place to live, work and
visit.
1.7
The creation of an Entertainment District at SanRoc Cay is in compliance with the
Ordinance and Alabama Act No. 2012-438. The SanRoc Cay Entertainment District will further
the City’s economic development goals and the public interest.
Section 2.
Creation of District/Boundaries.
There is hereby created an entertainment district that shall be known as “The SanRoc Cay
Entertainment District, “ the boundaries of which are set forth in Exhibit 1, attached.
Section 3.
Effective Dates.
This Resolution shall be in full force and effect on and after its adoption by the City
Council, and shall be automatically repealed 90 days from the date of its approval unless
otherwise extended by the City Council.
ADOPTED this 5th day of July, 2012
____________________________________
Cathy Constantino, MMC
City Clerk
2
Item # 1
Attachment number 2 \nPage 3
Item # 1
Attachment number 3 \nPage 1
From: Tony Marzullo
Date: Sunday, July 8, 2012
Subject: Perdido Beach Resort Entertainment District
To: [email protected]
Good morning Ken,
I want to thank you, the Mayor and the City Council for considering adding Perdido Beach Resort to the
Entertainment District recently approved for San Roc Cay.
There are several reasons why we think it would be beneficial to the city of Orange Beach for the Resort
to be included in the district.
The first is that the expanded area would give Orange Beach an Entertainment District bordered by the
Gulf on the south and Cotton bayou to the north. These two areas are already major tourist draws and by
having them border the district, Perdido Beach Resort would be able to support events and activities
taking place along either shoreline.
•
Another consideration is San Roc’s size. The Entertainment District law provides for an area of a
square half mile. San Roc is roughly 20 acres. That leaves a substantial amount of untapped
potential if they are the only entity designated in the district. A quick calculation on google maps
will show that the with Perdido Beach Resort setting the West boundary, the city could eventually
expand the district eastward to include the undeveloped property at the Pass and still fall within
the half mile limit. I presume that would create an economic incentive for that land to be
developed with additional retail and entertainment in mind.
•
You are already aware that the Resort has plans to eventually construct a pedestrian overpass to
allow foot traffic to safely cross hwy 182. One of the objectives we had in mind when we asked
the city to approve the overpass was to pave the way for future development on the north side of
the highway. These plans dovetail nicely with an expanded entertainment district. Obviously it
would take a permanent entertainment district designation before a project of that size could be
considered, but I’d like to assure the city that in the meantime we would develop a well marked,
beautifully landscaped path to the current crosswalk as well as providing a well defined path from
the crosswalk into the heart of the Resort grounds.
Ken, I would be happy to respond to any of the councils concerns via email or in person on Tuesday.
Please contact me if the Mayor or the council needs additional information.
Best regards,
Tony Marzullo
Director of Operations
Perdido Beach Resort
(251) 981-9811 ext. 113
Item # 1
Item # 1
Attachment number 5 \nPage 1
RESOLUTIO
O. _______
A RESOLUTIO AME DI G THE E TERTAI ME T DISTRICT
AT SA ROC CAY MARI A TO I CLUDE PERDIDO BEACH RESORT
WHEREAS, the City Council of the City of Orange Beach previously adopted Ordinance No.
_____________ (“the Ordinance”) allowing the creation of Entertainment Districts;
WHEREAS, the City Council of the City of Orange Beach previously adopted Resolution No.
_____________ ( “the Resolution”) creating an Entertainment District at SanRoc Cay Marina;
WHEREAS, the property owners at SanRoc Cay Marina and Perdido Beach Resort have
requested the Council to amend the Resolution to include the Perdido Beach Resort property in the
Entertainment District therein;
WHEREAS, based on the findings set forth below, the City Council wishes to amend the
Entertainment District at SanRoc Cay Marina to include the Perdido Beach Resort establishing such
District as more fully described in Exhibit 1;
OW, THEREFORE, be it resolved as follows:
Section 1.
Findings.
1.1
SanRoc Cay Marina and Perdido Beach Resort are located on Perdido Beach Boulevard
(Alabama Highway 182) near Perdido Pass.
1.2
SanRoc Cay is a mixed-commercial destination that includes a full service marina, retail
shopping, restaurants, professional offices, a fitness center and a dock store. There are no public streets
within the complex.
1.3
Perdido Beach Resort is a 345 room upscale resort with two restaurants and 30,000
square feet of meeting space accommodating up to 1000 people. Outdoor venues and special events are
provided in support of exhibits and conferences, some of which serve alcoholic beverages and include but
are not limited to:
•Live music events
•Beer and wine tasting events
•Poolside conferee cocktail gatherings
1.4
SanRoc Cay provides an outdoor courtyard area that hosts small gatherings and outdoor
special events, some of which serve alcoholic beverages and include but are not limited to:
•Courtyard concerts
•Arts and crafts shows
•Fundraising events for local nonprofit organizations
•Beer and wine tasting events
1.5
San Roc Marina and Perdido Beach Resort are connected by the Perdido Beach
Boulevard pedestrian crosswalk and roadside pathway allowing flow of pedestrian traffic between the two
properties.
Item # 1
1
Attachment number 5 \nPage 2
1.6
Establishing an entertainment district will support existing and future restaurants at
SanRoc Cay and the Perdido Beach Resort by allowing patrons to purchase alcoholic beverages in the
restaurants and consume them anywhere within the district.
1.7
Located near Perdido Pass and the fertile fishing grounds of the Gulf of Mexico, SanRoc
Cay has a full-service marina that provides tourists and area residents ample opportunities for deep sea
and inshore fishing. The marina also has other water recreational activities that include, but are not
limited to, dolphin cruises, sailing, jet-ski rentals, snorkeling and parasailing.
1.8
Having SanRoc Cay Marina and the Perdido Beach Resort as an entertainment district is
consistent with the Comprehensive Plan, which seeks to maintain and advance Orange Beach as a resort
destination by emphasizing water, fishing and nature-related recreational activities.
1.9
SanRoc Cay Marina and the Perdido Beach Resort are located in the Comprehensive
Plan’s Beach Resort Neighborhood District, which strives to encourage pedestrian traffic and special
outdoor activities to sustain and enhance commercial development in the area.
1.10
The Comprehensive Plan recommends commercial and business developments that will
complement the resort and tourism economy.
1.11
In 2006 the Horizons 2020 Land Use Group recommended that the City encourage
developments that will make Orange Beach a vital, attractive place to live, work and visit.
1.12
The creation of an Entertainment District at SanRoc Cay and the Perdido Beach Resort is
in compliance with the Ordinance and Alabama Act No. 2012-438. The SanRoc Cay Entertainment
District will further the City’s economic development goals and the public interest.
Section 2.
Creation of District/Boundaries.
There is hereby an amendment to the SanRoc Cay Entertainment District Resolution to expand
the District to include the Perdido Beach Resort property and rename the District to “The SanRoc Cay
and Perdido Beach Resort Entertainment District, “the boundaries of which are set forth in Exhibit 1,
attached.
Section 3.
Effective Dates.
This Resolution shall be in full force and effect on and after its adoption by the City Council, and
shall be automatically repealed 90 days from the date of its approval unless otherwise extended by the
City Council.
ADOPTED THIS __ DAY OF JULY 2012
ATTEST:
____________________________
Cathy Constantino, City Clerk
Item # 1
2