a celebration of royalgrandeur

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A CELEBRATION OF ROYAL GRANDEUR
New Straits Times
08 Feb 2013
Color
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C1
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English
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136,530
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518 cm²
RM 16,900
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leadership in empowering women
through various initiatives.
KKJohan said The BrandLaureate
Royal Grand Prix de Excellence Award
is given to leaders with dynamic and
charismatic leadership.
"They are committed, possess
foresight and wisdom, and has the best
interest of the people at heart. They
are also good role models who set high
levels of excellence for the country and
the rakyat."
■ BEST BRANDS AWARDS
More than 80 companies,
representing various industries also
received The BrandLaureate SMEs
BestBrands Awards. Amongst the
winners in the Corporate Branding
category include: Kumpulan Media
Karangkraf, Brickfields Asia College,
Brunsfield International Group, Tarching
Nippon, and Cyberview Resort & Spa.
" T­™ t ­" r 5 (From left:) Tarn Pak Cheong (Inovar Resources Sdn. Bhd.), Christine Lee (Mahkota
Medical Centre), Michelle Hah (Fire Fighter), Datuk Tony Looi (Ban Lee Hin), Winnie Loo (A Cut Above), Chevy Beh
Yen San (BP Diagnostic Centre), Datuk Mohamed Zabid Abdul Rashid (Universiti Tun Abdul Razak), Dr. KKJohan,
Sultanah Hajjah Kalsom, Datin Cynthia Cheong and Datuk Vincent Choo (Subway), Datuk Wira Jalilah Baba (PKT
Logistics Group), Robert Loh Kong Yew (Lord's Tailor), Chew Bee Peng (CEO of The BrandLaureate), Ho Hoy Sum
(One World Hotel), Samuel Sum Kwon Cheek (Penerbitan Pelangi), Freddie Chan Chor Wai (Q­Dees), Henry Low
(Swiss Garden Golf Resorts & Spa Damai Laut), Datuk Talaat Hussain (Vita Health), Khoh Wee Keak (Serba Wangi),
and Kenny Lim (Integrated Global Solutions).
A CELEBRATION OF
ROYALGRANDEUR
The other winners are Coliseum Cafe,
Goodday Fresh Milk, Kordels, and
MyChef.
A new category of awards: The
BrandLaureate SMEs Signature Awards
2012, was also launched during the
night for big brands and market leaders
who have stamped their mark in the
industry.
Amongst the winners of the
inaugural BrandLaureate SMEs
Signature Awards 2012 are: A Cut Above,
Inovar, Q­Dees, One World Hotel, and
FireFighter.
■ BRAND PERSONALITIES
In the SMEs Brand Personalities
category, Group Managing Director
of Brunsfield International Datuk Dr
Ir Gan Thian Leong was conferred
The BrandLaureate SMEs Hall of Fame
Awards 2012.
The Award is conferred to leaders
ON TUESDAY, January 22, The Asia
Pacific Brands Foundation (APBF)
held its SMEs BestBrands Awards
2012 Gala Dinner at One World Hotel in
In his welcome speech, KKJohan
reiterated the importance of branding
in organisations. He said: "In today's
world, we face more
intense competition
Petaling Jaya. The elegant evening saw
about 1,000 guests attending with the
than before. What
Sultan and Sultanah of Pahang as royal
is current today can
guests.
become outdated
The pre­dinner cocktail was abuzz
with guests and winners from various
organisations, enjoying a free flow of
tomorrow, and
drinks during the networking hour.
The glitzy evening was a celebration
of grandeur as 80 SME award winners
received their trophies and certificates
from the Chairman of the Asia Pacific
Brands Foundation General Tan Sri
Mohammed Hashim Mohd Ali and
President of The BrandLaureate Dr.
KKJohan.
brands that took
years to build, can
lose their position
overnight,
"It is the battle
of the brands,
well, you rise above the crowd and
consumers will be able to differentiate
you from others."
He called upon SMEs
to: "Catalyse your brand if
you want to be a market
leader, and catalyse your
brand for sustainability
to leave a lasting legacy,"
adding that branding is
the way to go.
with a spirit of entrepreneurship, who
rise above and stamp their mark in the
business community.
KKJohan said: "The recipients of
The BrandLaureate SMEs Hall of Fame
Awards are not only exceptional leaders,
but have a strong sense of philanthropy
with a desire to help the community
and society at large."
The BrandLaureate SMEs
Entrepreneur of the Year 2012 and The
BrandLaureate SMEs CEO of the Year
m ROYAL GRAND
PRIX DE EXCELLENCE
AWARD 2012
and brands have
to battle it out to
survive. That's the
The highlight of the
evening was the
brutal truth," he said,
presentation of The
adding to stay above
the competition,
companies have
Grand Prix De Excellence
BrandLaureate Royal
2012 went to Group CEO and Managing
Director of Secret Recipe Cakes & Cafe
Steven Sim; and the Chairman, CEO,
Group Managing Director, and Publisher
of Kumpulan Karangkraf Sdn. Bhd.
Datuk Dr. Hussamuddin Yaacub.
The BrandLaureate SMEs Brand
Award 2012 to the Sultan
number of evergreen songs while
guests were treated to a sumptuous
to stand out and
Personality Awards 2012 went to the
President of Dewan Pemiagaan Melayu
Malaysia Pusat Datuk Syed Ali Alattas;
of Pahang Sultan Ahmad
be seen by their
and Managing Director of Grand Saisaki
Shah, and The Sultanah
dinner.
Group Sdn. Bhd. Datuk Michael Chong;
customers,
Renowned singer Junji Delfino
complemented the evening with a
"There has never been another time
■ BRANDING SPEECH
in the history where branding is as
important as it is now. When you brand
of Pahang Sultanah Kalsom
and Group Executive Director of Global
Abdullah, who was conferred The
Business Advisory and Managing
BrandLaureate Royal Quintessential
Director of Job Hunt Datuk Dr. Michael
Awards 2012, in recognition of her
C.H.Wong.