Tan World Sept 08

Transcription

Tan World Sept 08

Issue No. 30 September/October 2008
For more information
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75
© 2007 Supre, Inc.
121
[ contents ]
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[ tanning world ]
Tanning World
Guild Press Ltd.
3 Charnwood Street, Derby, DE1 2GT
Telephone: 01332 227690
Fax: 01332 227688
www.BeautyServe.com
Group Editor
Melissa Dennis
01332 227683
[email protected]
Deputy Editor
Claire Matthewman
01332 227695
[email protected]
Senior Features Writer
Sarah Dolman
01332 227687
[email protected]
Features Writer
Donna Taylor
01332 226603
[email protected]
Advertising & Exhibition Sales
Ruth Naylor
01332 227689
[email protected]
Shaun Peaty
01332 227693
[email protected]
Gemma Martin
01332 227699
[email protected]
Sophie Jardine
01332 227696
[email protected]
Art Room
David Marples and Tony Baker
01332 227681
[email protected]
Subscriptions
Amy Zahorodnyj
01332 227690
[email protected]
Managing Director
Steve Batty
01332 226602
[email protected]
Publisher
Gary Hackett
01332 227684
[email protected]
Features
Stand by your Tan
Claire Matthewman reports on the
benefits of VTUs
[ 18 ]
Sell the Sun
Donna Taylor looks at retailing
sunless tanning products
[ 30 ]
Special Reports
Marketing Motivation
[ 15 ]
Expert John McClements discusses staying
inspired by your business
Money Matters!
[ 29 ]
Gill Morris explains costs and profits
The Sun’ll Come out Tomorrow
[ 40 ]
A new book by Robert Mighall explores our
obsession with sunshine
Regulars
Business to Business
[ 6]
New Products
[ 42 ]
Classified Sales
[ 49 ]
The publisher, Guild Press Ltd, has taken all reasonable measures to ensure the accuracy of the
content in Tanning World and cannot be held responsible for errors in or omissions from any
information given in this or any other issue of Tanning World or for any consequences arising thereof.
The inclusion of an advertisement or editorial relating to a company, product, treatment or event does
not constitute an endorsement, either by express or implication, nor does it indicate that a company,
product, treatment or event has been evaluated or approved by Guild Press Ltd.
TANNING WORLD
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[ business2business ]
Dear Readers,
There is no doubt that some
small businesses are feeling the
pinch right now. As reports of
the ‘global credit crunch’ and
warnings of recession are
played over on the daily news,
some consumers are cutting
their cloth accordingly. So now
is the time to think sensibly and
be frugal, and you will ride this current storm.
Although I have spoken to some salon owners
DATES ANNOUNCED
FOR 2009 SHOWS
tanning giants Fake Bake.
The dates for BeautyUK and Scottish Beauty 2009 have been announced.
The third annual BeautyUK event will take place once again at the NEC in Birmingham on
Sunday 26th and Monday 27th April 2009.
As well as showcasing around 200
companies and hundreds of brands, the
event will host a number of seminar
programmes covering beauty and tanning,
featuring key names in each of these
sectors.
Professional Salon Supplies as their new
with Fake Bake MD Sandra McClumpha as
Scottish distributor.
“We are delighted to welcome Pam and her
team onboard with the He-Shi range,” says
opportunity to model for the Scottish tanning
He-Shi’s Hilary McMurray. “He-Shi is
company.
Be frugal also with other salon expenses, and
shop around for the better deals that major
companies are offering on equipment and
product ranges. And don’t get left behind,
investing in new equipment is just that - an
investment that will pay back many times over.
You need to stay ahead of your competitors,
whether that’s through pricing, innovation or just
good old fashioned superior customer service.
Donna Taylor, 21, joins as Features
Writer after graduating with a degree in
Journalism this year.
Companies interested in exhibiting at BeautyUK or Scottish Beauty can view the stand plan
and availability list online at www.BeautyServe.com and click on Events, or telephone 01332
227689 for more information.
Donna joins the
editorial team
already a phenomenal hit in Ireland and the
The shoot took place at Stirling Castle, as
Scottish market is beginning to boom. We
Sandra wanted to highlight hers and Fake
aim to support Pam and her team in every
Bake’s Scottish roots, by photographing the
way possible and wish her every success
girls at an iconic location. Sandra is
in the Scottish region.”
particularly proud of bringing BNTM to
Image courtesy of fakebake.co.uk
Scotland.
NEW DISTRIBUTOR FOR
WINK-EASE
Happy
birthday
ABT!
Helionova Ltd has become a main UK distributor for the Wink-Ease brand, providing salons in the
ABT is celebrating its first birthday this
UK with the popular UV tanning disposable eye protection, including the new Wink-Ease Ultra
month after a year of successful trading.
Gold.
During that time Associated Beauty
“We’ve created a new look and a new standard for 2008,” says Brenda Fishbaugh, President of
Therapists, part of the AIT Ireland group of
‘Eye Pro’, the US manufacturers of Wink-Ease. “Changes to both the product and the packaging
businesses, has expanded its member
were directly due to salon feedback, received while visiting tanning customers worldwide.”
base to 2,500 professional therapists in the
UK.
Guild Press welcomes a new addition
to the editorial team this month.
BLISS-FUL TANNING
full of all the products you and your customers love, plus lots of
new lines.
TANNING WORLD
ABT commented: “Such growth in the
shop’ for all the latest products on the market and is
available free to all tanning specialists, leisure and
health clubs and beauty salons throughout the UK.
Also new for this year, the Bliss team have
trawled through the catalogue to highlight their
favourite products, denoted by the ‘Bliss loves’ logo.
Donna Taylor.
experience, to gain the loyalty of 2,500 new
clients within the first year of trading is quite
simply staggering and we guarantee not to
This essential tanning and skincare catalogue is a ‘one-stop
To grab your copy, telephone 0800 801 760 quoting Tanning World or
log onto www.blissdirect.co.uk to see the directory online.
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Gary Hackett, Shareholder and Director of
Beauty Industry is unheard of in my
Bliss has launched their new 2008/9 Catalogue and once again it is
In her spare time, Donna enjoys
travelling, reading and socialising and
admits to having a shopping addiction.
On joining the Tanning World team,
she says: “I am pleased to have been
welcomed to Guild Press and I am
looking forward to working with the rest
of the team and meeting my new
contacts at the forthcoming
exhibitions.”
He-Shi have appointed Synergy
Next Top Model’ at the series finale in July,
that part of the winner’s prize was the
Entry to both shows is free of charge for salon owners and tanning operators, with tickets
available soon. Telephone the Ticket Hotline on 01332 227698 to register early.
He-Shi
crosses the
border
Student Alex Evans was crowned as ‘Britain’s
guest judge. It was announced on the show
Scottish Beauty 2009 will take place on
Sunday 10th May at its regular home of the
Royal Highland Centre, Edinburgh. Now in its
seventh year, this event is designed to showcase all that is new and exciting in our sector to
the lucrative Scottish market. Again, the event is supported with accredited seminar and
workshop programmes.
Melissa Dennis
Editor, Tanning World
The finalists of Britain’s Next Top Model have
taken part in an exclusive photoshoot for
who are struggling right now, I have also
encountered those who say that they are
sustaining their business by the way they have
marketed their tanning services. You may have a
sense of uncertainly about investing in marketing,
but planning well and allocating your spend to just
the advertisements that you know will work, is
sensible and necessary. When new customers
walk through your doors, ask them how they
heard about you. When someone calls for
information, check where they got your number
from. Is it your website that’s driving business, or
the advertisement that you place in your local
paper? If you are experiencing difficult times, is it
because you are not spending money on
advertising? It’s a clichè, but you do have to
speculate to accumulate. If potential new clients
don’t know you exist, or previous clients have
forgotten about you, how are you ever going to
drive them through your doors?
Best wishes,
STIRLING SHOOT FOR BNTM
take our eye of the ball for the coming
years.”
ABT Director Dave Horton adds: “ABT has
further expanded its staff base for the third
time this year with the appointment of
Tracey Board. Adding Tracey to the team is
another important step in maintaining the
exceptional level of customer service we
currently provide.”
TANNING WORLD
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SIMON SAYs . . .
Shortcuts Software has appointed Simon
Daniels as Sales Manager for its multi-site
salons.
With over 25 years in sales, marketing and
management, Simon brings a wealth of
experience to the Shortcuts sales team and is
actually returning to the industry, having
previously worked as National Sales Manager
for a well-known male grooming brand.
HE-SHI LAUNCH NEW
PACKAGING
SUPRE EUROPE CONTINUES ITS RAPID Growth
As Supre Europe’s expansion programme shows no sign of slowing down they have
announced two new appointments: Darren Halliday as European Sales Manager and
Euro Products recently celebrated the launch of their new repackaged and extended He-Shi Tanning
Nick Rollit, as National Sales Manager for UK and Ireland.
range, at their exclusive showroom in Moneyrea, Belfast.
Darren is no stranger to Supre Europe having been in the role of UK Sales Manager for
The showroom was bustling with buyers for the three-step tanning programme with its new
the last two years. His new remit will reach to the far side of Russia ensuring several trips
contemporary packaging, designed by Slater Design.
to Siberia each year as well as looking after the fast growing markets in the new
“The new look He-Shi has a very modern and contemporary feel,” says Hilary McMurray, founder of the
economic boom countries in Eastern Europe.
He-Shi Express Tanning range. “It has been very well received by the trade and public alike, and it was
Following Darren’s promotion Supre has announced Nick Rollit as the new National Sales
great to see so many media and press visitors present for the occasion.”
Manager for UK and Ireland. Nick will be responsible for looking after existing customers
as well as creating and maximising new opportunities for all the products under the
Shortcuts CEO Mike Sowden said: “It is great to
Supre umbrella.
have Simon aboard; he has come in with a
strong background in sales and is keen to make
Nick says: “I am extremely excited with the opportunity to present the Hempz hair, body
a positive impression and help move Shortcuts
and skin care range to the UK and Ireland hairdressing distributors. Over the next few
further ahead.”
months I will be visiting all the UK and Ireland trade wholesalers to find new and
passionate exclusive Hempz distributors. I’m finding it incredibly refreshing to be involved
Darren Halliday (left) with Nick Rollie.
with such a forward thinking company.”
Fake Bake glows at Miss
england
July saw London host the final of Miss England, and
the finalists’ glamorous glow was all down to Fake
TTS
SUPPORTING
THE
INDUSTRY
Bake, the official self tan provider for Miss England
‘08.
Tanning Technical Services is sponsoring
Fake Bake caught up with the girls the evening
www.talktanning.co.uk - a web chat forum
before the final to ensure they were glowing for the
where salon owners can swap ideas,
big day, and to see how essential a sunless tan was
opinions and views on industry related
to the finalists...
topics.
“I am addicted to fake tanning,” added Sian Gissing,
Tanning Technical Services provide sunbed
Miss Grimsby and District. “It is important, especially
and tanning installation, equipment servicing
in this industry, to look and feel good and I always
and repairs across the UK, with staff trained
feel much more confident with a golden glow!”
by leading brands such as KBL Megasun
Joanna Peagram, Miss East Anglia, said: “I am
and UWE. As well as distributing UWE
naturally white and have loads of moles so I don’t feel
equipment and Cosmedico lamps, the
as confident and good about myself without fake
company are also exclusive UK distributors
take on! I was so happy when we were told that
of the ‘Titan’ range of tanning lamps.
Fake Bake were spray tanning us for the finals, it
Says Tanning Technical Services MD Paul
shortlisted, even before the product has
Couture Nails and Beauty are offering
made my day!”
Ferry: “We are very proud to be working
officially launched,” says BeauBronz founder
customers 10 percent discount for online
The Miss England crown went to Laura Coleman,
alongside most of the big names in the
and Managing Director Abigail Oleck. “We
orders placed up until September 15th -
Miss Derby. Laura will represent England in Miss
are all keeping our fingers crossed.”
just type CNB01 in the voucher field!
Simon Daniels.
The team showcase the new He-Shi packaging at the launch.
A COUTURE NEW LOOK
CREAM OF
THE CROP
BeauBronz’s new Bronzing Tanning Cream
www.couturenailsandbeauty.co.uk
The new secure site allows online purchasing of a range of beauty, nail and tanning products, and
all orders placed before 10am will normally be dispatched the same day.
has been shortlisted in the Grazia Summer
In addition, the site provides information on
Beauty Awards 2008, held by British weekly
training from beginner’s courses to
glossy magazine Grazia.
advanced classes, in the areas of nail
“The BeauBronz team is extremely excited
that our new fabulous products have been
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Couture Nails and Beauty Supplies have launched their new website at
TANNING WORLD
technology, spray tanning, eyelash
extensions and waxing.
World in the Ukraine next month.
tanning industry and also with most of the
The new Miss England, Laura Coleman.
largest distributors in the UK.”
TANNING WORLD
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119
Giving you
a premier
service
Premier International has appointed Linda
Vaughan as sales director to ensure they can
offer one of the best tanning ranges available.
Linda’s intense research and ‘never give up
attitude’ will guarantee that only the finest and
most effective ingredients will be included into
every product.
SIENNA X TAKES OVER THE
FAMOUS RADIO 1 LIVE LOUNGE!
National spray tanning brand, Sienna X was invited to BBC Radio 1 recently to spray tan DJ Scott Mills
and his team live on air!
Managing Director, Nicola Matthews and Midlands’ Sienna X consultant Sally Fern popped up their pink
spray-tanning cubicle in the famous Radio 1 Live Lounge - usually home to top music artists from
across the World, to spray the team.
Scott Mills announced on air to the nation his fears about spray tanning and turning orange, but soon
changed his mind after experiencing a Sienna X spray tan during his show. Producer Becky and the
One Who Doesn’t Speak also stepped into the pop-up booth, followed by early morning DJ Greg
James.
There was not a pale body in sight left at Radio 1, Sienna X ended up staying throughout the day and
spraying producers and researchers who work behind the scenes at national Radio 1.
PLASMA LAMPS ARE
HUGE SUCCESS
The new lamps produced for Epcot have been
selling like hot cakes according to their National
Sales office.
The Plasma lamp is a tri-coloured UV tube
available in 200 watt in 6ft and up to 250 watts
for two metre units and with a UVB power
percentage of three percent and 2.6 percent.
Epcot, is one of the leading manufacturers of
Stand-up tanning booths and a major distributor
of brand name UV lamps.
Beautylab’s
turning up
the heat!
Scott Mills (centre) with Nicola Matthews and the Sienna X team.
THE URBAN LIFE FOR PARiS
Those who keep up with the world of celebrity will know that Paris Hilton paid a whistle-stop visit to
London recently - and chose Urban Tan Aroma Spray Tan to keep her tan in tip top condition!
BeautyLab’s Peptide Tanning solution has
Urban Tan was contacted by Paris’ ‘people’
recently been featured in Heat magazine.
after the tan was recommended to her, and is
Forming part of the Star Style feature, the
the latest in a line of celebrities to experience
product was recommended to give a medium
the spray tan, which can be custom-blended
colour, streak-free tan.
to suit every individual skin tone.
Heat magazine said: “This golden-tinted lotion
“I get spray tans all the time and Urban Tan is
is extremely easy to apply and contains an
just great,” said American hotel heiress Paris. “I
anti-ageing peptide plus an ingredient to
love the colour and I’ll be having another
activate your skin’s melanin, so that you
Urban Tan when I’m back in London next
produce a natural golden glow.”
month!”
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TANNING WORLD
new on-line shop
www.cheadlesunbeds.com
tel: 0161 491 4499
Paris with the Urban Tan team.
© 2007 Supre, Inc.
MANCHESTER
BEAUTY SHOW
RETURNS
St Tropez
expands their
portfolio
As Professional Beauty North takes over
St Tropez has opened one the first self-tanning
Manchester on 12th and 13th October, the
concept counters in the UK. The state-of-the-art
tanning sector will be gearing up to showcase
counter features an in-house spray tanning facility
their latest launches ready for 2009.
and showcases the new branding, products and
According to the Professional Beauty team:
iconic advertising campaign shot by world-renowned
“Tanning, which includes beds, spray, fake
fashion photographer, Solve Sundsbo.
lotion and UV protection, has traditionally been
Located inside Debenhams at Liverpool’s brand new
one of the biggest parts of the North show. In
shopping center, the counter will house the full St
recent years that has been superceded, but
Tropez range alongside the brand’s professional
now with the new EMAP management team
spray tanning facilities.
firmly in place, tanning once again is set to take
Companies exhibiting this year include Fake
UVL UPDATE
For more
information
circle
enquiry
card
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from Professional Beauty North this year.”
75
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an integral place in the new big brand offerings
Bake, St Tropez, Cyrano, Helionova, Premier
International, Sine Tanning and Beauty, Sienna
X, Sun Laboratories, UV Logistics and
Wholesale Sun & Beauty Ltd.
UVL’s monthly promotions have offered customers some of the best deals on UV tanning lamps.
The suppliers, Cosmedico, Philips and Wolff System have all been eager to offer special deals
during the first six months of this year.
From June through to August, the UVL team offered exceptional deals from Cosmedico, Philips
and Wolff Systems where customers benefited from ‘Buy a box, get a lamp free!’ offer.
In July, the UVL team helped to support the charity ‘Child Reach International’. Child Reach had
Save your
skin
Fake Bake have given their support to a
campaign to prevent teenagers from using
organised a project in Mahida, a remote village in Africa, which was desperately in need of a school
and playground. The UVL team raised money by dressing up as schoolgirls and visiting customers
with the UVL drivers. Senior Sales Executive Lynn, sat in a tub of cold baked beans for a whole
afternoon, whilst customers and staff paid an extra £1.00 to throw wet sponges at her too!
UVL and their customers raised over £1,000 for the charity - and would like to thank all their
customers for their support!
sunbeds.
As both the World Health Organisation and
the EU warn that under 18s should not use
sunbeds, and charity SunSmart continue to
work with the Government to review the
options to regulate the sunbed industry, Fake
Bake is campaigning to see the Government
restrict sunbed use to the over 16s.
To learn more about the Save Your Skin
Campaign, go to www.saveyourskinfakebake.co.uk
The UVL team, who have raised over £1,000 for Child Reach International.
12
TANNING WORLD
Supre Europe Ltd
Tel: 0800 781 6727
www.supre-europe.net
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[ MARKETING ]
126
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marketing motivation
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Marketing expert John McClements aims to keep you inspired
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otivation is a necessary
element in your marketing
mix, without it even the
best-laid plans will often come to
nothing.
and was ‘not so good’, you can try to make
Having the ability to be able to motivate
client they receive and try to improve their
yourself in the absence of others or when
service and their motivation on an on-going
there is no one there to give you a gentle
basis.
M
better. Simple yes, however I know people
in many walks of life who have used this
procedure to help them become very
successful. I also know people who have
used this procedure with each and every
push, is a wonderful asset. If you are
One easy way to help with your self-
working as part of a team there should be
motivation is to do nothing, absolutely
others - salon owner, manager,
nothing. At least nothing to do with your
receptionist etc who should be on hand to
business that is. Whether you work for
help with your personal motivation, this
yourself or for someone else, it is important
however may not always be the case and
it (your motivation) may have to come from
within.
so have some time to relax, unwind and
John McClements
If you are the ‘boss’ with a team to
Self-motivation comes from desire, the
SENS
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recharge the batteries.
support, it is now that the benefits of good
desire to possess something or the desire
Yes, of course, everyone or most people at
to achieve something and your degree of
recruitment procedures, staff training and
least, want to earn more, the question is
motivation of course depends on just how
motivation will come to the fore. You need
how much do we want it? Mr. High Earner
much you want that ‘thing’.
a team behind you that you can trust to
wanted it to happen, so he went out and
The words of a British sports coach during
look after your business when you are not
made it happen. Put simply, he was
a half time team talk spring to mind, when
motivated.
he said to his team (at that point in the
The moral in all of this is of course that
game they were losing), “If you want it to
success is more often than not
happen, you have to make it happen”. He
commensurate to the amount of effort and
actually used somewhat stronger language;
commitment you put in.
however the point is the same.
One simple aid to self-motivation is to
In another situation some years back, I was
spend some time at the end of every day
asked to find out why one particular sales
for self analysis. All you have to do is look
person in a team of 12 was consistently
back at your day and ask yourself two very
better than all the rest. The sales team was
simple questions and be as honest as
paid a basic salary plus an attractive
possible with your answers. These
commission on sales. Over a period of
questions are: ‘What did I do that was
about two years members of the team were
good for business today?’ and ‘What did I
earning a good salary, but the high earner
do that was bad for business today?’
was consistently taking home almost twice
Armed with the answers to these simple
as much. What was his secret? Well it
questions you can start to plan for
turned out to be very simple, he wanted to
tomorrow with enthusiasm. What was
earn at a higher level.
‘good’ the day before you can try to repeat
there. You also need people around you
that you know will only contact you in dire
emergency and let’s be honest this will be
a rare occurrence in most businesses.
Putting things into perspective, I am not
suggesting for one moment that you
disappear off into the blue yonder without
your mobile for two or three weeks at time.
What I am suggesting is that you will be far
better motivated if you can relax on holiday
knowing that your business is in safe
hands and that you are unlikely to receive
distress calls in the middle of the night! It is
however useful to be able to switch off
completely at least for a few hours or even
the odd day when even the mobile is left
switched off.
Good luck and stay motivated.
TANNING WORLD
15
[ VERTICAL TANNING UNITS ]
stand
by your
tan
The benefits of vertical
tanning ...
ertical Tanning Units, otherwise known as
VTUs, were introduced in the late 1980s.
Since then, they have seen a consistent
rise in popularity given their space saving
designs and promises of a beautiful even colour
- with no white spots!
V
In addition, the introduction of the EU Declaration last year
by Claire Matthewman
stating that all sunbeds must comply to a maximum
erythemal output of 0.3W/m2 has opened up the
opportunity to almost double tanning times depending on
your client’s skin type, which in turn means a greater
Don’t get burned
The UK tanning industry is largely unregulated, apart from
volunteer organisations such as The Sunbed Association, so
you need to be vigilant that you are not spending money on
sub-standard goods..
To prevent this from happening, Mark Bird of Helionova Ltd
has the following advice: “Before you look at the equipment
itself, check out the supplier! Do they offer good back up
service? Are they a reliable company? How long have they been
in business? There are many companies out there that will
supply you with equipment but cannot offer any sort of back up
or after sales service.”
return for those salons whose session prices are currently
linked to the number of minutes.
Another useful piece of advice would be to check that your
insurance covers you for ‘Treatment Risk’. This essentially means
So why choose vertical?
“One of the main advantages of using a VTU is that they
offer an all over seamless tan,” says Mark Bird of
Helionova Ltd.
“Sometimes using a lay down sunbed can result in
pressure points on your back and white arm pits. Due to
the nature of how you stand in a VTU (legs apart and
that you have the appropriate level of cover should a client
receive injuries from your UV tanning equipment and
subsequently seek compensation. Recently, Dial4Cover
contacted Tanning World with the following information:
“A very distressed caller to our offices recently called to seek
cover under our policy for clients with tanning equipment
installed in their salon. They had just discovered the current
policy with another insurer hadn’t included ‘Treatment risk’.
arms in the air) you are almost guaranteed an all over
tan,” he adds.
“They informed us that a customer had walked into their salon
and paid for six minutes on a sunbed and the receptionist had
Another advantage is that of space. VTUs are ideal for
those salons who are short on space but would like to
add extra revenue.
16
TANNING WORLD
noticed that despite the meter showing zero time left on the
display that the sunbed was still running! The receptionist
estimated that the client had been on the sunbed for only two
Alison Baker of UV Logistics says: “From the tanning
minutes extra and knocked on the cubicle door to ask the client
salon’s point of view, Verticals are more space saving so
to come off the sunbed. When the client came off the sunbed
you can therefore fit more units in. As the majority are
she laughed with the receptionist and jokingly asked if she was
available with changing pods built in, there is no reason
about to be charged for the extra two minutes.
for separate rooms, which again takes up more
“The salon owner was therefore surprised the following week to
space.”
receive a letter from a ‘no win no fee’ company stating they were
From the customer’s side of things: “Customers who use
looking for compensation for their client. After seeking legal
Verticals, like the convenience of a quick tanning session
advice the salon owner was landed with a £1,500 bill from his
that can be fitted in to a short break like lunchtime,” adds
solicitor, a £2,500 payout to the client and a shocking £6,500
Alison.
legal bill from the ‘no win no fee’ company.”
TANNING WORLD
17
What’s on the market . . .
Once you’ve done all your homework, you can move onto the
fun bit, which is choosing your VTU. Following on the from the
EU declaration, it is important to check that your new unit is
compliant with the new directive or at least it has the capacity to
be upgraded once it becomes the law.
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20
Other key features to look out for may depend on the type of
tanning experience, you wish to offer your clients. If it’s a cool,
relaxing environment you’re after, ensure your new VTU comes
equipped with the latest body cooling system. For those of you
with clients who like to listen to music while they tan, a number
of the latest systems available come with MP3 ports as standard
or as an optional extra.
Similarly, if you’re looking to offer your clients an entirely different
tanning experience, there are some VTU’s which have an
integrated vibrating plate, so your clients can lose weight and
tone up while they achieve a beautiful, seamless tan.
Helionova Ltd has been serving the health, fitness and beauty
industry for over 25 years, helping Leisure Clubs, Salons and
Tanning outlets throughout the country, providing safe, reliable
tanning equipment for the feel good factor of safe sun.
Helionova’s new
I8 Powertower
features
49 x Sunfit 200 watt
premium tubes and
is available in three
fantastic metallic
colours.
Working from their Norwich HQ, Helionova have a team of
dedicated staff including the sales and marketing team, training
department and a fleet of qualified engineers. In addition, the
company has over 5,000 Ultrasun sunbed installations
nationwide.
The new I8 Powertower from Helionova Ltd really does offer the
X-Factor. This stand up machine is modern, powerful and eyecatching. The I8 features 49 x Sunfit 200 watt premium tubes, a
central ventilation system, ambient lighting, and is available in
three fantastic metallic colours, Xtreme Orange, Royal Blue and
Sunny Silver.
Alternatively, Sunquest’s new Aurora XTP - which stands for
extra tanning performance - is the latest addition to the Aurora
range.
It comes equipped with the very latest specifications including
duo lamp technology - 49 x 225w lamps - incorporated as
standard.
Perhaps, most importantly, the Aurora XTP has been designed
to be fully compliant with both current and new Future Fit output
regulations, as per the EU declaration mentioned earlier.
New features also include an optional Aqua Breeze one or twonozzle water mist system, which provides adjustable body
cooling and low power consumption fans.
Sunquest’s latest addition
to the Aurora range, the
new Aurora XTP, has been
designed to be fully
compliant with both
current and new Future Fit
output regulations.
Ease of cleaning and maintenance are also key to the Aurora
XTP, which has been purpose-built to incorporate an easy
access facility that allows Sunquest customers to both clean
and change tubes themselves as and when required.
TANNING WORLD
19
Sunquest sales director Gary Hobson comments: “The Aurora
XTP has certainly got the looks, the performance and the quality the features we are confident today’s tanning market both needs
and deserves...
“Like all Sunquest products, the unit works either at higher output
levels or to the new lower output requirements that will be
required under the 0.3 legislation - it is simply a question of
changing the lamps.”
To help get you started, Sunquest has put together a number of
finance packages for the Aurora XTP, including a lease purchase
option or through the company’s Maximisor deals.
Not ones to be left behind, Cheadle Sunbeds have
manufactured the ‘Ultralux 50 +’ vertical tanning unit, using the
latest EB10 Digital ballast. The EB10 electronic ballast enables
you to adjust the settings to comply with the new ‘Type 3’
regulations.
As a consequence, the actual tanning process will be cooler and
more comfortable for your clients. One of the most significant
benefits of the new ballast is your business can gain up to 40
percent savings on running costs as the ballast uses up to 40
percent less power.
Cheadle Sunbeds’ Ultralux 50 + vertical tanning unit
uses the latest EB10 Digital ballast, to help you comply with the new
‘Type 3’ regulations.
While we are on the subject of indoor tanning equipment look
carefully at your tubes, are you gaining the maximum life and
productivity from the tubes in your beds? According to Cheadle:
“The average life of tubes available on the market at this time is
between 400 and 800 hours.”
Sunjunkie Superior tubes are manufactured with a standard 800
hours of life, these tubes are available for next day delivery with a
choice from 15 watt to 250 watt tubes.
Cheadle Sunbeds offer a professional ‘back up’ service providing
endless support and advice, whether it’s a highly technical
question or just one of those ‘niggles’ that you don’t quite
understand. The team are always happy to help and the
relationship doesn’t end once you have handed your credit card
details over.
UV Logistics are the main importer for the Ultra Tan range of
tanning equipment. All the equipment is designed to produce top
class results, even when fitted with the new 0.3 regulated lamps.
The Ultra Tan Tower of Power, for example, combines high power
and stylish looks. The unit comprises 52 vertically positioned 200
watt UV-lamps measuring two metres. The extra-strong UV-lamps
ensure that clients enjoy a very fast and deep tan from head to
toe.
The Ultra Tan Tower of Power, available from UV Logistics, combines
high power and stylish looks.
20
TANNING WORLD
The high-pressure fan placed in the ceiling makes the tanning
session a cool experience. Both the high speed and the direction
of the air stream can be adjusted to meet customer demands,
and a stereo loud speaker is fitted as standard. Additional features
include illuminated Ultra Tan logo above the door, ergonomically
positioned handholds and a centre lamp in the ceiling.
circle enquiry card
On-board music also comes as standard, as do decorative lamps
inside and out, and a backlit door picture.
81
[ Vertical tanning units ]
153
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sunbeds
New and Used salon quality sunbeds
www.sunbedandleisure.co.uk
Ergoline Specialist
Sunbed Retail & Trade Sales
New & factory re-conditioned sunbed
Tube suppliers
The only company in the UK to P.A.T. test all
equipment before delivery
Salon Products
Delivery & Fitting
Flexible Leasing options available
Marketing Material
There’s
more to
sunbed
& leisure
than you
think!
tubes PureBronze
We are the UK’s largest distributor
for this very special range of
tanning tubes and HD lamps.
Call us for the best prices and
deals available.
Equipment Leasing
who_what_why_how
Find out at:
FORE MORE INFORMATION 0845 241 4555
Why your salon needs a Leg Tanner
With its backlit door image, the Tower of Power will not only
attract customers but also add extra character and atmosphere
to your salon. Choose between the male model, the female, or
the stunning skyscraper panoramic-view, with lights that glow
from its windows.
Regarding 0.3 lamps, UVL stock a full range available from
Cosmedico, Philips and Wolff Systems. They are available in
1.8m and 2m versions and will operate on control gear up to
200W. Initial results on the tanning performance of the lamps
have been very encouraging, in both lie-down and vertical units.
Some UVL customers have been eager to try the lamps in
order to see how it will affect their market and by offering a
safer tanning option, has helped to encourage customers back
into their salons.
If your customers prefer a full-on tanning experience, the V600
from Alisun is the ideal choice. This vertical sunbed can not
only be equipped with three high power face tanners (250W
each) but also with two shoulder tanners of 250W.
The V600 from Alisun
is the ideal choice of
your customers prefer
a full-on tanning
experience.
Let your clients enjoy the music, get refreshed by the cool air
from the body cooling system, experience the aromatised
atmosphere and feel the sensation of a cool summer breeze
while the skin is beautifully all-over bronzed in just a moment.
The powerful V600 vertical is available in four distinguished
styles including: Glamorous Elegance in magic purple; Sensual
Attraction in warm orange; Dynamic Energy in a fresh blue
colour and X-treme Desire in powerful green.
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124
Cyrano Ltd offer Hapro’s Luxura range of vertical tanning units
including the V5, V7, and V10 models.
Why Leg Tanners?
FACT: Everybody who uses sunbeds wants and expect to get
brown legs...
FACT: Legs are the hardest part of the body to tan as they
naturally exfoliate quicker than the rest of the body and are
considerably drier, requiring constant moisturising...
FACT: Vertical sunbeds may not tan legs evenly because gas
in the UV tubes rises to the middle and top.
FACT: Leg Tanners are a proven method of producing
beautiful even tanned legs quickly.
FACT: Leg Tanners provide fantastic additional income and
raise your salon image above that of your competitors.
FACT: Leg Tanners are affordable...and don’t always require
special wiring (they plug into a normal plug socket).
About Legacy
Tel: 0870 330 8234
Fax: 0870 330 8235
E: [email protected]
The Luxura V5 XLc Intensive utilises 42 x 180 watt tubes with
an integrated face tanner, and comes equipped with
loudspeakers, X-sens aroma and changing room features as
standard. Adjustable body coolers and digital display timers are
available as an optional extras and the V5 comes in an array of
colour options with a metallic finish, including Sunrise Orange,
Eternal Blue, Mellow Lime and Starlight Silver.
Alternatively, the Hapro Luxura V7 combines optimum
functionality with an attractive form. The sizeable 48 XL and XLc
lamps pamper the clients, allowing them to escape from the
everyday life for a few minutes. The new product concept of
the Luxura V7 also has features that include combi lamps and
X-sens aroma.
Two doors enable easy access to the tanning unit and once
inside the centrally positioned fan creates a healthy circulation
of air to ensure a pleasant climate inside. The adjustable body
cooling system with two settings adds to this, to help create a
feeling of sitting on a Caribbean island.
Once again there’s a fantastic choice of metallic effect colours
available including Blue, Yellow, Green and the enchanting
Glamour edition in Pearl White with imprinted chrome elements
and sparkling rhinestones.
Cyrano Ltd offer Hapro’s Luxura range of vertical tanning units,
including the V5.
Sole Distributor for Legacy Leg Tanners in the UK and
Europe....unique quality built reliable products...
Visit www.legacylegs.co.uk
TANNING WORLD
23
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127
[ Vertical tanning units ]
supports
New for 2008, Hapro’s Luxura V10 model has been geared
to meet every personal standard. Combining four face
tanners in one vertical tanning cabin, the V10 also features
an integrated lift system to raise small or average-height
users to the correct position to ensure they receive optimal
tanning light from top to toe.
The adjustable body cooling system with two settings and
the four optimally placed Qsens jets offer a tingling cooldown, while the colour palette is elegant and varied, with
Pearl White available in three different Dekolight finishes
(red, pink and blue) and Royal Red to complete the
selection.
The benefits of vibro training are many, the most appealing of
which is that clients will notice how muscle is toned, fat is
reduced and best of all their cellulite is improved.
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The New Alpha Cab 54 Tube stand up cabin conforms with the
EU directive, a consequence of which mean you can offer
longer tanning sessions to your clients thus maximising on the
opportunity to work out while they tan.
Additionally, the new ‘vibro system’ increases blood flow and
with more oxygen in the blood, the skin tans better and your
clients will feel more energised.
● Smart Cards
● Gift Vouchers
● Point System
● SMS ● Top Up ● T-MAX
● Discount/Happy Hour
● Enhanced Security
● Theft Proof
● Sigma Controllers
● Start/Stop Beds Auto
● Beauty Salon Features
● Crash Proof Backup
8
Alternatively, a Stratz Sunroom, from Zoki UK, is a small
room fitted with an upright tanning machine, which offers
exceptional tanning results with direct factory prices.
TESTIMONIAL: Since installing TanTrack last year we have seen a dramatic increase in business and profitability. TanTrack has not only delivered more control over the business but has been at the forefront of providing
our team with the confidence and systems to sell more profitability. As salon owners the extra reporting features
have proved to be invaluable, enabling us to analyse our business more effectively, maximise productivity and
empower us to manage the growth and development of our business. There is no doubt that in our opinion
TanTrack, with its ease of use, will be the cornerstone of all our future salons. - “The Tanning Cabin”
The main priority when designing the sunroom was to
prevent customers from feeling claustrophobic. This is why
when the twin tanning area doors are open, you have one
of the largest, and most spacious, changing rooms of any
vertical tanning machine on the market and when closed, a
tanning area you can move around in.
The standard design of a Stratz Sunroom is 7’ x 4’ with a
door on the front. But if you choose to purchase direct
from the factory, they can, within reason, alter your
sunroom to suit almost any situation, i.e. open-ended with
no changing room with a size of 5’ x 4’ or with an angle on
the changing room, also the door can be situated on any
side and opening left or right.
The design of the Sunroom also allows easy service
access from inside the room, which is great if space is at a
premium, as it means that the Sunroom can be positioned
right next to a wall or to each other.
Finally, the new Alpha Cab, available from Legacy Leg
Tanners, is sure to give your clients a buzz, as it comes
equipped with its own ‘Vibro Plate’ which the customer can
control with their toes to tone the body whilst getting a
golden tan.
Vibro training has become a popular way for people to
tone up and lose weight at gyms throughout the USA
and now the UK, so by combining tanning and toning
together you have a fantastic new product to offer your
clients.
131
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The tanning area in a Stratz Sunroom is a precision
manufactured all steel construction for strength and safety.
The outside is manufactured out of high-density caber
panels, which conform to the British Standard No. 5669.
All the electrical components are situated to the rear of the
sunroom making the sunroom doors very light to open and
close.
*Terms and conditions: Offer ends 31st October 2008. Valid for full license paying new customers only, not to be used with other offers,
free cash drawers only for first 10 customers. Receipt Printer required for Cash Drawer.
The PERFECT Profit Generator
The new Alpha Cab,
available from Legacy
Leg Tanners, comes
equipped with its own
‘Vibro Plate’.
A complete body workout
in just 10 minutes
Ideal for Beauty and
Tanning Salons
Total Body Toning
No User Supervision Required
Scientifically Proven
Extremely Easy to Use
Reduces Cellulite
Increases Footfall
Increases Strength
Improves Mobility
Aids Toxin Removal
Improves Body Shape
For more information on the products mentioned,
please circle the following numbers on the enquiry
card:
Alisun
50 Cheadle Sunbeds
126 Cyrano Ltd
Dial4Cover
20 Helionova Ltd
124 Legacy Leg Tanners
Sunquest
The Sunbed Association
122 UV Logistics
Zoki UK
+31 72 576 2600
0161 491 4499
0808 108 7778
0808 200 0786
0160 389 4999
0870 330 8234
0800 037 0750
0149 478 5941
0800 633 5979
0121 766 7888
Always mention Tanning World when calling, as
special offers may be available.
From £5 + VAT
per day
Salons nationwide are earning in excess
of £1000 profit every single week.
SO CAN YOU!
For further information or to request your free information pack, call now on:
0800 731 2799
www.bodyaction.co.uk
24
TANNING WORLD
TANNING WORLD
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22
[ BUSINESS ]
MONEY MATTERS!
Gill Morris explains costs & profits
It is straightforward to see if your business is
profitable; add up everything that being in
business costs you over a set period of time
then work out what your business delivers in
terms of income over that same period of time.
Take your outgoing costs from your incoming
monies and what is left is profit, unless of
course it’s a minus figure then it’s a loss.
or re-invest into the business, and certainly
before you can take any money out of the
business.
So you need to take £13.16 per hour across
each money-making area just to pay your fixed
costs.
Recognising and understanding your fixed
What are your fixed costs per annum, what is
that per month and when is payment due?
Now you all know this, you all know how to do
this, most of you even do this but owners and
managers can still get in a mess.
Example of Fixed Costs
Fixed costs
A fixed cost is a cost to your business which
stays the same, or fixed, regardless of the level
of client activity. These costs, which include
wages, rent, rates and all overheads, have to
be accounted for and paid whether the salon is
busy, quiet, open or closed.
Generally fixed costs change only slightly and
remain fairly constant apart from any one-off
increases like a rent increase. Fixed costs as
well as being a fixed amount are normally due
for payment at fixed times of the month, quarter
or year so they should be easy costs to plan
your payment for.
Unfortunately a lot of business owners don’t
have a financial plan or budget and therefore
don’t set aside money for these fixed costs and
this is one of the causes of cash flow
difficulties, i.e. the salon is taking and making
money but there isn’t enough ‘in the kitty’ to pay
the bills at certain times when a lot of bills come
in at once.
It is of fundamental importance that you know
what your fixed costs are for the year and it’s
this figure which can be referred to as your
‘fixed cost base’. Your business and its overall
performance needs to take enough money to
pay those costs before you can make any profit
costs is vitally important as whatever you are
trying to achieve is unlikely to be financially
successful unless you have it clear in your mind
what these costs are and budget for them.
Salaries & wages................................£75,000
Rent & Rates .....................................£24,000
Heating & Lighting .............................. £1,200
Telephone & Postage ......................... £1,200
Accounting & Computing Services .......£1,000
Insurance .......................................... £1,000
Other Outgoings ................................£10,296
Total per annum............................£113,696
When you have added everything together that
is a fixed cost, you then need to work out what
it costs you to be in business every month,
every week, every day and even every hour.
This information is vital when it comes to
working out your treatment fees and if the
treatments you offer are profitable.
For example, a salon is open 48 weeks out of
the 52 each year, 10 hours a day, six days a
week and has three treatment areas: two
sunbeds and a spray booth.
The number of hours that the example salon is
open for is timed by the number of ‘money
making areas’ giving the following sum to
enable you to work out how much each area
has to take per hour to cover the fixed costs:
The three areas are each available to make
money 10 hours each day, six days a week
over 48 weeks of the year: 3 x 10 x 6 x 48 =
8,640 hours
Fixed costs = £113,696 divided by 8,640 =
£13.16 per hour.
Variable costs
Once you have a clear understanding of your
fixed costs, you then need to investigate your
variable costs. A variable cost is a cost which
changes or varies, according to the number of
treatments carried out.
Variable costs are those costs made up of all
the products and consumable items used in
the carrying out of a treatment or service. The
price of these goods needs to be deducted
from the treatment sales price (remembering to
take it from the net price not gross price if VAT
registered) when working out how profitable a
treatment is.
The treatment sales price is considered as the
money coming into the business from each
treatment completed, and from that the ‘variable
costs’ are the first costs to be deducted i.e.
spray tan solution.
The second costs to be deducted are the fixed
costs accrued during the time it took for the
treatment to be given (based on your fixed
costs calculations), and therefore how much
that particular treatment contributed to paying
your ‘fixed cost base’.
Gill Morris is founder of the GMT
Group offering business learning
workbooks covering 12 subjects.
For more information telephone
01455 632742 quoting Tanning
World.
TANNING WORLD
29
[ RETAIL: SUNLESS TANNING ]
SELL
THE
SUN
ith the summer months behind us and
the golden holiday tans quickly
disappearing, it’s time for your clients to
start thinking about how they can recreate that long
lost summer glow throughout the dull winter
months.
W
Sunless tanning products are increasing in popularity with every
year that passes us by. According to the latest research from
Mintel Global New Products Database (GNPD): “Britain is the
number one place for launches of self-tanners. Last year, over
60 were launched in the UK alone and 300 self-tanning
products across Europe as a whole.”
With such a high demand for the most popular products, it
makes sense that your salon should be stocking an array of
tanning products for your clients to purchase. By offering some
of the most popular products you could really see an increase in
your profits.
Natalie Roche, Managing Director of Skin Solutions Ltd, the
UK distributors of Xen Tan, points out how stocking products
with a good following can help to increase sales and salon
profits: “Not only is buying an optimum product important, it’s
also very important that the company you buy it from invests in
brand building and marketing support that will ultimately help
you sell the product to your customers. It’s therefore important
Hollywood celebrities have been seen as the leaders of the
that the brand you sell is regularly featured in magazines, has a
trend and with many products on the market being endorsed by
great celebrity following and is advertised and endorsed by
well known names, the public always seem to be curious as to
beauty editors in the most sought after titles.”
what celebrities are doing, how they look and what beauty
products they are using.
by Donna Taylor
Stock up
When it comes to tapping into this profit increasing market,
choosing what products to stock in your salon requires a lot of
As well as following a trend, people are attracted to sunless
thought. You need to make sure that you believe in the product
tanning due to the convenience of it and the low costs, and
you will be selling and that the supplier of the product offers you
with the market responding to the high demand of sunless
marketing support, but most of all, you need to ensure that your
tanning products, there are now several different solutions
product can sell and in order to do that you have to make sure
available designed to give a natural glow.
you are selling the best products on the market.
“Sunless tanning has many benefits; it can give your skin a
“The most important decision for a salon owner is choosing the
healthy golden glow and a sun-kissed tan is a fantastic way to
right product to begin with! A great product line-up that gives
finish off the perfect Christmas outfit. It is also known to make
fantastic results both in the salon and at home will give the client
eyes look brighter and teeth whiter, but most of all it can make
confidence and make them come back to you,” emphasises
you appear slimmer and leaner,” says Anne Swain, Co-founder
Natalie.
of Couture Professional Beauty.
The first tanning lotion was introduced to the sunless tanning
market in the 1960s and since then has developed in many
ways
With so many different types of self tan products available on
the market nowadays, from the tried and trusted lotions right
through to mousses, gels and, more recently, spray tans that
can be used at home, it can be difficult to know where to even
“These products are now also becoming more sophisticated as
many offer benefits, such as firming, which will make them
appeal to more people,” says Alexandra Richmond, Senior
Beauty Analyst at Mintel.
Self-tanning products work in a simple way and all use the
same main ingredient - dihydroxyacetone (DHA). DHA is
what turns the skin a golden brown colour through its
interaction with the amino acid, arginine, found in
surface skin cells. Different products contain different
amounts of DHA and the more a self-tanner
contains, the quicker it browns the skin. DHA is
what gives a self-tan product it’s distinctive
smell as it develops, but some companies
have found ways of masking the smell as
best they can.
begin looking for products to stock in your salon.
Xen Tan have taken note of how products are developing and
growing all the time and have therefore launched a range that
incorporates several different types of self tan, offering
something to suit everyone. Their range includes a lotion,
mousse and a mist.
Xen Tan is clinically developed to overcome the drawbacks
normally associated with self-tanning products, including the
smell that puts so many people off. The fruity scent of Xen Tan
is a welcome relief to the smell of traditional formulations. Their
products have been formulated with olive-undertones; leaving
the skin with a natural, not orange, glow.
Going back to the beginning, lotions were the very first selftanning product to be introduced into the sunless tanning
market and are still going strong today.
30
TANNING WORLD
TANNING WORLD
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152
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154
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Are you paying too
much for Technical
Service on your
Tanning Equipment?
www.sunbedrepairs.com
TANNING TECHNICAL SERVICES
0845 094 4053
32
TANNING WORLD
He-Shi also carries a gel-tanning product for the face within
the He-Shi applicator mitt and ensures an ultra-smooth finish.
their sunless tanning range. He-Shi Facial Tanning Gel for Him &
The lotion is slightly tinted with a guide colour in order to assist
Her is a light moisturising gel that refreshes the skin and delivers
the user in applying an even tan. It dries within two minutes and
a natural looking tan within minutes of application. The
isn’t sticky so users aren’t left hanging around waiting for it to
advantage of this product is that the user can actually see the
dry.
gel going onto the skin and therefore there’s less risk of
Alternatively, Fake Bake’s Self-Tanning Lotion is an organic
streaking. The gel dries within minutes of application and is
based treatment that nourishes and cares for the skin and is
fragrance free, which eliminates the possibility of stinging.
ideal for the face and body. With the added benefit of a colour
For those clients who are new to gel self-tan, Tantruth, from
guide to aid application, Fake Bake guarantees a smooth and
Beauty Express, have launched new Bronzing Gel Body &
even tan.
Face, a fool proof and simple to use sunless tan. The gel goes
For a glowing complexion, introduce your clients to St. Tropez
onto the skin smoothly and is quick drying, resulting in a natural,
Rapide Face. Rapide Face is the one step facial bronzer to
delicate colour. The product can also be used on the face,
creating a natural facial tan in just two hours and is a deeply
creating a flawless, sun kissed complexion
moisturising, fast-acting tinted self-tanning cream with triple
Chic Glow from Couture Beauty is a tanning gel that can be
skincare benefits and a silky texture. Key benefits of the product
used on both the face and the body and delivers a natural
include anti-ageing benefits and an instant guide colour for a
looking golden tan in just five hours.
more even tan.
Moving onto mousses, try Fake Bake Mousse for a deep, dark
Gels and mousses are a more recent addition to the world of
tan. The Super-light foam mousse glides over the skin with ease
sunless tanning. People may be a little weary of trying
to achieve a flawless natural tan. The colour guide ensures an
something new but both are proving to be hits in the world of
even application of the tan and tanning actives start to react
beauty and tanning companies without a gel or mousse to offer
upon contact with the skin.
“Gel and mousse make good retail products as clients can try
these at home to experiment with a tan or top up an existing
spray tan,” says Anne.
Xtreme Gel from Fake Bake gives a dark colour with only one
application. The gel formula glides over the skin and is fast
acting and fast drying.
LAMP
UVB%
UVA
LENGTHmm
TYPICAL LIFEhrs
PRICE PER LAMP
Titan 25 Spaghetti
2.4
16
25
520
800
£4.95 + VAT
Titan 100 +
2.0
19
100
1760
800
BALLASTw
2.0
22
160
1760
800
£6.46 + VAT
Titan Stamina 160
2.1
28
160
1760
1000
£7.99 + VAT
Titan 200
2.3
22
180+
2000
800
£8.19 + VAT
£10.27 + VAT
Titan Stamina 235
Titan Tri-Tan 225
Titan Tri-Tan 250
2.0
28
200
2000
1000
2.0-2.6
22
180+
2000
800
£9.96 + VAT
2.1
29
225+
2000
1000
£10.84 + VAT
2.3-2.0-2.3
28
160+
1760
800
£9.99 + VAT
2.4-2.1-2.4
29
200+
2000
800
£10.99 + VAT
ITEM
DESCRIPTION
N400 R7S
Double ended facial lamp
1000 hrs
£9.00 +VAT
300/500 SE Parabolic
Single ended facial lamp
1000 hrs
£18.00 +VAT
COS 100 Starter
Starter for lamps up to 100w
6000 starts
£0.54 +VAT
COS 160 Starter
TYPICAL LIFE
6000 starts
If you have decided that retailing sunless tanning products could
be profitable to your salon, you should also think about how you
will market such products in order to maximise profit. One of the
most important aspects you should consider initially is how the
brand you have selected to retail in your salon can provide you
with marketing and training support.
PRICE PER LAMP
£0.57 +VAT
COS 200 Starter
Cosmostart E
Electronic starter for lamps up to 225w
Window Poster
‘New Tubes’ Window Poster
Typical Life:
Long Mount Lamps:
70% of lamp output available at 5hrs will remain after this time.
Some models of sunbed require a ‘long’ mount or ‘stamina’ model lamp.
Check with sunbed manufacturer if you are unsure.
6000 starts
£0.63 +VAT
30,000 starts
£2.00 +VAT
-
£1.00 +VAT
Delivering PREMIUM Quality
Lamps at TRADE PRICES
www.titanlamps.co.uk
Sell it
£5.88 + VAT
Titan 160
Titan Stamina 200 Combi
Sunbed Installation
Service, Repair & Maintenance
Sunbed Moving & Rebuilding
Spare Parts & Acrylics
Valeting Service
Tube Replacement & Disposal
Manufacturer Trained Engineers
All areas of the UK covered
He-Shi offer the Express Liquid Tan, which is easy to apply with
their clients may be in danger of getting left behind.
Titan Stamina 200
•
•
•
•
•
•
•
•
Tantruth Bronzing Gel Body and
Face is a foolproof self tanning gel
ideal for the beginner.
St Tropez Rapide Face helps
to create a natural facial tan
in two hours.
www.talktanning.co.uk
0845 094 4053
TANNING WORLD
33
Natalie emphasises this: “It’s also important that the brand
display close to where you take payment so that your clients are
provides comprehensive training about its products and gives
more likely to see your products as they are paying for
you enough leaflets, posters and point of sale material so that
treatments.
you can advertise in your salon. If a customer can take a well-
Another idea is to pamper yourself and try the products you
written and engaging leaflet home with them, they may show
want to retail in your salon. It’s essential when selling a product
other people. This will entice customers to you and therefore
that you actually believe in it yourself. Know the benefits of what
make the ‘sell’ a much easier process.”
you are selling and inform your clients of them. Don’t try and
Euro Products, who distribute the He-Shi sunless tanning
hard sell a product, tell your client about it. Tell them all about
range, is one of the many companies that understand how
what it can do for them, active ingredients within the products
important marketing support is and therefore support their
and how to use them and remember to smile!
clients with as much marketing materials and advice as
If you have the budget available, entice clients to try the tanning
possible.
products you stock with a launch event. This gives you the
Shelley McMurray of Euro Products says: “We have also
chance to explain what you have to offer and show them what
recently launched a counter top tester display. This allows
the products can do for them with testers and samples.
clients to touch, smell and feel the products before buying. We
Anne recommends holding a launch event to publicise your
have found this very successful and it has increased sales for
retail products: “Some other business tips include holding
salons. Promotional material for He-Shi includes A1 posters, A2
regular events or open days to introduce clients to the salon,
posters, window banners, A5 customer care leaflet, A5 folded
products and treatments. Not only will this mixture lead to a
product card for the salon, A4 struts, the counter display stand,
successful, profitable company, but also increase salon
t-shirts and retail bags are coming soon.”
reputation and result in high levels of customer satisfaction.”
Even if the supplier you use doesn’t provide you with a product
Complement the launch event with a printed retail brochure.
tester display or stand, it is still advisable to make samples and
This gives clients the chance to take the brochure away with
testers of the products you offer available. This could make the
them after the event, browse it in their own time and then make
difference in a sale as it gives your clients the opportunity to
even more purchases. They are also likely to show friends and
really see how a product could benefit them and what it is like
family, bringing more custom your way.
out of the packaging and on the skin.
Whether you decide to hold a launch event or not, it could be
We all know that first impressions are the ones that really count
beneficial to your profits to think about having a promotional item
so bear this in mind when displaying tanning products in your
on offer. Promotional offers always work well when marketing,
salon. Make sure that you have a nice stand with the products
whether it be having one particular ‘favourite’ product at a
displayed tidily on them and prices should be clearly but
discounted price or offering a discount on several purchases at
professionally marked. It’s also a good idea to have your retail
a time. It may seem like a drop in profits, but in the long run it
good
naked
exclusive salon launch
Tanline instant bronzer camouflages the
appearance of cellulite, varicose veins, skin
imperfections and freckles by creating a 100%
authentic natural bronze tan without any risk of
sun damage or wrinkles. Our professional salon
formula is now available to achieve award
winning results.
could definitely maximise them as clients are more inclined to
buy if they are saving money or receiving a good deal.
Make sure that your regular clients are aware in advance of any
upcoming promotions or sales. This gives them chance to think
about what they may wish to purchase once the sale has
started. You may even like to provide clients with lists of sale
products in advance with the discounted prices on. This will
attract existing clients and also new clients if the word is passed
on. Sales and promotions are also a great opportunity for you to
cross sell sunless tanning products that you haven’t put into the
sale.
In addition, take advertising the products you stock one-step
further by making the most of the windows you have with
external advertising. Avoid going over the top and cluttering up
windows with lots of information though, clients should be able
to see into the salon, but having a professional looking and eye
He-Shi Facial Tanning Gel for him and her delivers a natural
looking tan.
34
TANNING WORLD
catching poster advertising what tanning products you stock
lets non-clients know what’s hiding inside.
00353 53 91 28996
www.tanline-uk.com
2
circle enquiry card
look
138
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A natural beautiful
golden tan
in minutes
See us on
Stand F41 at
Professional
Beauty Gmex
NEW
Tanning Mousse.
Keep that tan
perfect wherever
you are!
Get the look without sunbathing, keep
your skin looking younger for longer!
Professional sunless tanning products
for Salon and Home use.
Once you are selling your carefully selected products it’s
Ultimate Shimmer is a make-up containing light reflecting
important that you have enough stock to keep up with the
particles, which leave the skin with a shimmering golden glow.
demand of your clients that you are not holding on to more
It’s ideal for using all over the face and body to add an extra
stock than you are selling. The balance needs to be just right. If
shimmer, or just to highlight certain areas.
you aren’t sure exactly how much you expect to sell it is
Alternatively, Instant Bronzer is make-up ideal for the face and
advisable to buy little and often rather than in one large bulk.
body and is designed to give a natural looking tan. It can be
Natalie Roche of Skin Solutions advises: “Be sure to choose a
used alone or to enhance an existing tan and washes off with
product range that you can get hold of quickly. Plan ahead and
soap and water.
carry enough stock during the busy periods (such as summer
When tans are beginning to wear off but it’s still skirt weather,
and the party season), never miss the opportunity to make a
give your clients’ legs an instant boost with Party Legs Fast
sale.
Action Leg Bronzer from World SunCare Products.
“At Skin Solutions UK Ltd, we also use forthcoming press
Developed and formulated specifically for the legs, this unique
coverage as a way of letting our clients know that there may be
blend of fast action bronzers and accelerating agents will give
a sales boost on the horizon! Not only is it a great opportunity to
the legs an instant and natural looking colour whenever
sell the product that has been featured in the magazine, but it’s
required. New fast action Party Legs can be used as a stand-
also a great opportunity to cross sell other retail products and
alone bronzing application to give legs a colour boost whenever
professional treatments. If you choose the right brand, the
required, or as an accelerator to enhance a tanning session.
company will send so many people through to purchase the
For those clients that wish to create a salon spray tan in their
products and it’s a great way of generating new business
own home, Sunjunkie, distributed by Cheadle Sunbeds, offer
across every area of your salon.”
Sunless Bodymist, a spray tan formula in a can produced using
Top up
a supreme formula. Sunjunkie contains DHA and the added
It’s probably safe to say that the majority of beauty salons today
offer some kind of sunless tanning treatment, whether it be a
spray tan or a treatment where the therapist applies it. If this is
something you already have established in your salon, have you
thought about stocking sunless tanning products to offer to your
clients after the treatment? Selling a tanning product to keep
your clients’ tan topped up until their next treatment widens who
you can sell to. You may wish to consider stocking a product
with a hint of self-tan in it for this purpose.
For clients looking to keep their salon tan topped up, Couture
Why are we the best around for sunless tanning?
ingredient of Erythrulose. It is the Erythrulose that is the ‘magic’
behind a tan lasting much longer, meaning your clients can hold
on to their tan.
UV extenders
Just because we’re discussing sunless tanning, it doesn’t mean
that UV tanning salons should feel left out. There are ways that
UV tanning salons can also cash in on the growing popularity of
self-tan products. Offer clients who would usually use your
sunbeds sunless tanning products to help maintain and prolong
their tan between sessions.
Beauty have released Instant Bronzer and Ultimate Shimmer.
Simple. Celebrity Secrets have combined natural botanical ingredients so you can look
fantastic with a gorgeous golden tan without the serious damaging effects of uv rays, whilst
essentially hydrating and nourishing your skin at the same time. Without the use of parabens
alcohol or oils you can be sure that what you are putting onto your skin is delicious, so you
can shine like the star you are.
Party Legs Fast Action Leg
Bronzer, from World Suncare®, is a
bronzer specifically for the legs.
Secret 1 - pre tan
Secret 2 - tan
Secret 3 - after care
Supre’s Strapless Smooth Dual
Bronzer is a tanning cream
containing DHA, ideal for topping
up a UV tan.
For information on our complete
product range visit
www.celebritysecrets.co.uk
+44 (0)1785 713756
...for the star you are
TANNING WORLD
37
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Supre Europe offer an exotic range of products for use after
Similarly, Crave Streak Free Bronzer is a blend of dark tan
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UV tanning, including Strapless Smooth Dual Bronzer, a tanning
maximisers that soak into the skin, which help to achieve a
cream that combines DHA and natural, streak-free bronzers to
deeper, streak-free tan. It features Melonobronze™ Activators,
8e[n_pj_flc[k_\p6Efnn`k_+/klY\j#k_\CloliXM.flkj_è\jXcc`kj
maintain a tan. It’s also formulated to allow skin to further darken
which generate a dynamic rate of melanin-synthesis to
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for up to 12 hours after UV exposure. It has a nurturing blend of
accelerate and stimulate the tanning process, meaning that a
pfl[\j\im\%
nine skincare and conditioning ingredients to leave the skin
tan can carry on getting darker for up to 12 hours after UV
smooth and silky. Carob extract helps to boost the natural
exposure.
tanning process and helps to maintain colour for a longer period
Alternatively, LA Gold, the new tanning solution from LA
of time. Caffeine, Cocoa and Algae Extracts help tone, firm and
Tanning Company, is 10.5% in DHA and designed especially
reduce the appearance of cellulite.
for medium skin type with a slight base tan, making it an ideal
product for topping up fading salon tans.
LA Gold is fragrant free with a single dip bronzer that allows for
a just perfect colour guide making it easy to create an LA tan.
For attention grabbing skin and a tanner with a difference, try
Mirage Quadruple Bronzer with Blush Factor from Supre
Europe. This tanning cream provides an instant rush of warm,
radiant colour for a beautiful, blushed glow without the tingling
sensation. Blush Factor is blended with quadruple streak-free
bronzers and Mirage’s Blush Factor™ Technology contains a
blend of light-sensitive ingredients that increase red blood cell
activity to create a warm, instantaneous rush of colour to the
skin.
Achieve a deeper UV tan with
Crave Streak Free Bronzer from
Supre.
Also in the Supre range and ideal for topping up colour, is the
Hot Pursuit Streak Free Bronzer and Prism Streak Free Bronzer.
Prolong the life of an existing tan with St. Tropez’s Tan
Intensifier. Packed with tanning ingredients, Arlasolve DMI and
Erythrulose, Tan intensifier gives an instant, long-lasting boost
and can be used to either prolong a natural tan or extend a St.
Tropez tan. The Tan Intensifier contains Grapeseed and
Sunflower oils, Vitamin E and organic Aloe Vera and Glycerine.
For more information on the products mentioned,
please circle the following numbers on the enquiry
card:
126
0161 491 4499
01908 282814
028 9044 9744
0870 054 4455
0870 850 5626
0115 9836363
0113 257 6538
0131 621 7210
0800 435700
0870 850 5626
circle enquiry card
Prolong the life
of an existing tan
with St Tropez’s
Tan Intensifier.
119 Cheadle Sunbeds
Couture Professional Beauty
Euro Products
121 Fake Bake
Skin Solutions Ltd
St Tropez
75 Supre Europe
Tantruth
22 World Suncare Products
Xen Tan
Always mention Tanning World when calling, as
special offers may be available.
38
TANNING WORLD
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?Xgif@ek\ieXk`feXcYm#G%F%9fo.*#++)'8:BXg\cc\#K_\E\k_\icXe[j#nnn%_Xgif%Zfd
[ BOOK REVIEW ]
[ BOOK REVIEW ]
THE SUN’LL COME OUT TOMORROW...
The sun was worshipped as far
back as ancient Egypt
Coco Chanel may not have
started the tanning craze
“All cultures on earth have worshipped the sun at some
point in their history. When Amenophis IV became pharaoh,
he pledged his exclusive allegiance to the Aten, ‘the bright
Disc of the day.’ He no doubt believed fervently in the
divinity of the sun, but he also appears to have been an
enthusiastic sunbather.
“Legend gives the credit for this to Coco Chanel, telling
how she accidentally got tanned on a yacht, and started
a craze overnight. Coco may have turned tanned skin
into a fashion statement, but sunbathing and tanning had
been practised and talked about for a good thirty years
before that - just not in a form that was appropriate for
the pages of Vogue, nor quite how we would recognize it
today.”
He spoke of how ‘the Aten shone on him in life and length
of days, invigorating his body each day,’ betraying an
appreciation of the physical, sensual and even aesthetic
radiance it bestowed.”
The sun is a popular commodity
“In the UK Trademark Registry there are 497 registered
trademarks using the sun as a symbol. There are 353 for
the cross, 366 for the crown, and only 239 for the flag.”
Tans were once considered
unfashionable
“Before the twentieth century those who could shunned the
sun. The fashion was for delicately pale, nearly translucent
skin; anything darker was decidedly déclassé. Only the
poor were tanned - a bronzed skin betokened lives spent
toiling under the elements.
Their betters covered their bodies, pulled the curtains, and
hid behind parasols and wide-brimmed hats. Like modernday Goths, they even used cosmetics to make their skin
look or remain lighter.
Vogue’s first British number from 1916 advertised Helena
Rubinstein’s Valaze Cream. The ‘impurities’ it claimed to
remove included ‘sunburn, freckles and discolouration.’
‘Burn’ and ‘tan’ meant the same thing then, and ‘tanning’
referred to as the process of preparing leather.
By the mid-20s this had changed. By then the poor had
largely forsaken the fields for sunless factories and mines,
allowing the genteel to do a complete volte-face.”
Sunshine was originally prescribed
as a medical cure
“A hundred years ago sunbathing and tanning were only
indulged in for health reasons, to cure or prevent
diseases.
In 1903 Dr Auguste Rollier opened the world’s first
dedicated sun clinic, at Leysin high in the Swiss Alps. He
was convinced that the pure air and bright sunlight could
cure a variety of diseases.
On arrival, Rollier’s patients didn’t just strip off and dive in
like so many sun-starved Brits on the first day abroad. The
gradual process of acclimatization took about two weeks,
and only then were his patients allowed to dip their toes
into the ‘sun baths’.
One of the first British societies for social nudity was
called the Sun Bathing Society, and there was also a
British Sunbathing Association, and a National Sun and Air
Society in these formative years. Most of the private
grounds dedicated to clothes-free living were called ‘sun
clubs’, clearly indicating the idol around which their
activities resolved.”
...and was therefore sunbathing
was a tricky business in the 1920s!
“Before the 1930s there was no real distinction between
‘sunbathing’ and ‘nudism.’ Given what constituted
acceptable and even ‘legal’ beachwear at the time,
complete nudity and what is nowadays standard
beachwear might just as well have been one and the
same thing.
A newspaper from May 1925 reports how Bournemouth
was strenuously objecting to sunbathing on its beach. It
pointed out how beach attendants had powers to prevent
anyone sitting on the beach in their bathing costumes.
Bathers must ‘walk straight into the sea and straight back
into their bathing tents.’”
The sun affects the way people
spend
“According to Jim Dale, a ‘risk meteorologist’ and founder of
British Weather Services, ‘between 80 and 85 percent of
purchasing decisions are weather related. It’s the biggest single
factor affecting all sectors of the economy.’ It determines what
we eat, what we wear, how we use our leisure time and where
we are prepared to spend our precious holiday allocation.
In a heatwave, absenteeism soars among indoor workers. In a
washout, retail sales of many things plummet, and we retreat
back under those hatches or flit off abroad.”
England is perhaps the most
obsessed with sunshine
“The English are reputedly obsessed by the weather - you
need only look around you. If the sky is blue and the sun is
shining, people are more likely to be smiling, relaxed, at one
with and more open to the world. If it’s raining, cold or
overcast, they will huddle into themselves. You get a sense that
if the sun appeared more often this land might be a little less
green, but a good deal more pleasant. We’d bottle sunshine if
we could.”
It was not long before sunlight was being advocated not
just to cure, but to prevent illness, and even to improve
the health of the general population. This need was
deemed to be particularly acute in England, the greatest
and most polluted industrial centre in the world.”
Sunbathing has long been
associated with nudity...
“The nudists were the first modern sun-worshippers, the
first to embrace sunshine out of choice rather than medical
necessity. For a long time ‘sunbather’ was pretty much a
euphemism for nudist.
A new book by Robert Mighall explores our
obsession with sunshine . . .
‘Sunshine: One Man’s Search for
Happiness’ by Robert Mighall is
published by John Murray.
40
TANNING WORLD
TANNING WORLD
41
[ new products ]
Flower power
Carole Franck’s SPF 30 Sun Cream with
honey extract allows even the most sensitive
skin types to have fun in the sun.
The Sun Cream offers a protective complex
of powerful sun filters, ensuring a double
protection UVA/UVB block, and a mineral sun
block to allow the absorption of the sun’s
essential vitamin D and the reflection of rays.
Other active ingredients include Floral Honey
Complex, to prevent signs of ageing by
intensely hydrating the skin; Rice Bran Oil
containing multiple antioxidants, vitamins and
minerals; anti-inflammatories Vitamin E and
Liquorice Extract; and soothing Green Tea
Extract.
The Sun Cream is easily absorbed into the
skin with a non-greasy feel.
For more information, telephone 01823
421521 quoting Tanning World.
[ new products ]
Call in The Bod Squad!
All the fun of the ‘fair’
The newest collection from
Synergy Tan, ‘The Bod
Squad® - Professional
Targeted Tanning™’,
comes to the rescue of
hard-to-tan dry skin, with
four tanning agents to
tame, tan and tone skin for
a smooth, streak-free and
luminous bronze colour.
New from Fake Bake, Gradual Tan for Fair Skin uses high quality
organic ingredients combined with patent technology to give a
natural, healthy glow to fair skin.
The Bod Squad’s tanning
agents feature more than
50 vitamins and minerals,
including pearl
microspheres to promote
sleekness; Mitostime® to
increase oxygen intake;
Slimbuster L® to improve
elasticity; and Argisil® to
target cellulite-prone areas.
Working with the skin’s natural pigment, Gradual Tan for Fair Skin
goes on beautifully sheer, and a healthy light tan will develop after
four hours.
For best results, Fake Bake recommends that clients apply the
product before going to bed, following the Fake Bake three-step
programme: Start with Passion Fruit Body Scrub, followed by an
over-night application of Fake Bake Gradual Tan, and then take a
shower the next morning, finishing with a spritz of Passion Skin
Smoothie Oil Solution to seal in the product.
For more information, telephone 0870 054 4455 quoting Tanning
World, or circle number 121.
Going for Gold
Mission: Bronze® is the finishing touch, a proprietary blend of bronzing agents and streak-free DHA
which delivers instant colour and boosts tanning performance for up to six to ten days.
A new Australian tanning range has launched
in the UK, available from Pure Eden Ltd.
Tanline has been designed to complement
and extend the life of your tan, with each
product designed to meet exceptional Tanline
standards, with a rich and enticing aroma
and luxurious packaging.
The Tanline Professional Starter Package
comes with Professional Spray Machine,
Carry Bag, Training Manual and body
products.
The retail range includes Spray On Tan, a
convenient take-home version of the Tanline
tanning solution; Body Butter, with a rich nutty
aroma and silky texture to deeply hydrate the
skin; and Tanline Extender, to maintain and
prolong a healthy looking tan.
For more information, telephone 00353 5391
28996 quoting Tanning World or circle
number 2.
42
TANNING WORLD
Couture Professional Beauty have launched DuoMist, a new HVLP machine which is light and
simple to use, and suitable for heavy and continuous use.
For more
information,
telephone 01908
282 814 quoting
Tanning World.
The upgraded version 1.2 now offers touch
screen support and stock level reporting,
plus improved customer booking functions
and performance features.
Ideal for tanning salons, Studio Tracker
features an alert warning to help counteract
underage tanning for customers under the
age of sixteen, in accordance with Health
and Safety Executive guidelines, and the
Sunbed Association’s (TSA) Code of
Practice.
A new POS touch screen terminal has also
been added to the Studio Tracker portfolio of
products, with a 15” TFT LCD screen to
make the unit space-saving and stylish, and
touch screen extras available for greater
security and improved functionality.
Prepare to be
dazzled
‘Mist-ical’ spray tanning
Features include High Volume Low Pressure
technology, designed for fast application along
with safety. The DuoMist is
manufactured to
ISO9000
standards
with a
one-year
manufacturer’s
warranty.
Studio Tracker, the salon management
software system for tanning and beauty
salons, has upgraded its software.
8230 quoting Tanning World, or circle
number 70.
For more information, telephone Bliss on 0800 801 760 quoting Tanning World.
Get in line
Keeping track
Tooth Fairy’s new Tooth Whitening Kits are an
ideal retail product to sell in conjunction with
their Tooth Jewels.
Absolute Gold has launched a range of tantalising new products to enhance your clients’ tanning
experience, indulging the senses with a variety of extracts and oils that moisturise and nourish the
skin.
Tooth Whitening is done over a week to two
weeks by your customer in the comfort of
their own home. Once your client has
completed their tooth whitening process, they
can further accessorize with a Tooth Jewel.
Absolute Gold has worked with its own cosmetic chemist and designer to ensure that the products
produce optimum tanning results.
Tooth Jewels are applied in five minutes and
can be learnt from a DVD. All Tooth Jewels
are Swarovski Crystals and can therefore
withstand electric tooth brushing. The Tooth
Jewel will last from one month up to one year
depending on the acid in the client’s system.
For more information, telephone Premier International on 08080 040 404 quoting Tanning World, or
circle number 28.
The products offer a complete range of lotions - from the gentle intensifier ‘Just Intensify’, to
moisturise and hydrate the skin for a soft tanning sensation; the stunning new dimension bronzer
‘Just Dark’ to give an instant tan and heavenly glow; to ‘Just Pink...’ their hottest tingle lotion yet!
TANNING WORLD
43
[ ADVERTORIAL ]
circle enquiry card
[ new products ]
38
Sunshine State
rofessional Beauty North 2008 is the place to be to find out
about the latest launches from the world of tanning.
P
As Professional Beauty North takes over Manchester on 12th and 13th October
2008 at Manchester Central, one of the key sectors in the professional beauty
market will be gearing up to showcase their latest launches ready for 2009.
Tanning, which includes beds, spray, fake lotion and UV protection has
traditionally been one of the biggest parts of the North show. In recent years that
has been superceded, but now with the new EMAP management
team firmly in place, tanning once again is set to take an integral
place in the new big brand offerings from Professional Beauty
North this year.
Leading brands exhibiting at the show from this sector include:Fake
Bake, St Tropez, Cyrano, Helionova, Premier-International Shine Tanning
and Beauty, Sienna-x, Sun laboratories, UV Logistics, Wholesale Sun
& Beauty Ltd.
October is the perfect time for salons and spas to be thinking
about their tanning services. With the summer over, clients are
already looking for the next big thing to maintain colour, either
via sunbeds or fake tan. The consumer is becoming very
savvy in their tanning brand choice - they know what works
and are heavily influenced by editorial in the glossy
magazines. Professional Beauty North 08 offers the salon
owner the chance to compare brands and make an educated choice as far
as tanning services are concerned.
With all the big names signed up, Professional Beauty North 08 is shaping up to
offer the best tan this side of the Caribbean.
Bronze and Shimmer
New from Couture Professional Beauty are two new
make-up products - Ultimate Shimmer and Instant
Bronzer.
Couture Ultimate Shimmer is a face and body make-up
containing light reflecting particles, to leave the skin with a
shimmering golden glow. The make-up can be used
alone, over a Couture tan, or over Couture Instant
Bronzer.
Instant Bronzer is a face and body make-up designed to
give a natural-looking tan. The Bronzer, applied with the
Tanning Application Mitt, can be used alone or to
enhance an existing tan, and washes off with soap and
water.
For more information, telephone 01908 282 814 quoting
Tanning World,
Astonishing results
Beauty Express have launched a new hygiene range to make it easier than ever for salons
and colleges to order everything they need from one supplier.
There is even a Dustbuster Duster with an extension handle for all those hard to reach areas
and a Leather Cleaner/Restorer, perfect for keeping your couches and chairs looking as good
as new.
power percentage of three and 2.6
percent.
Epcot’s stand-up tanning booths are
available on ‘profit share’ and ‘lease rental’
options.
366 666 quoting Tanning World.
Seasonal
solutions
A Lavish launch
After the success of Tantrick’s Essence of
Summer range, Wow Factor has now launched
new Autumn Gold!
The generic vouchers are arranged online and
sent direct to the recipient. They arrive
beautifully presented with a hand-written gift
message, hand-tied ribbon and ooze luxury and
indulgence.
By joining Lavish, the Salon or Spa stands to gain
new clients, increase revenue, benefit from nationwide marketing campaigns and promotions,
get listed at Lavish.co.uk, be included in the Lavish Listing that is sent with the Gift Voucher
and receive a monthly newsletter and marketing update.
For more information, telephone 0845 658 8660 quoting Tanning World.
TANNING WORLD
The Plasma Lamp is a tri-coloured UV
tube, available in 200watt in 6ft, and up to
250watts for two-metre units with a UVB
For more information, telephone 0845 702 3803 quoting Tanning World.
Lavish is a new luxury gift voucher to be
spent on Health and Beauty treatments
launching soon across the UK.
44
Stand-up tanning booth manufacturer
Epcot have reported their new Plasma
Lamps to be “selling like hot cakes”,
according to their National Sales office.
The new hygiene range, Astonish, has products for cleaning every area of the salon - from
windows and floors, to toilets and walls.
Entry to Professional Beauty North 2008 is free for those visitors who register in
advance or £15 at the door.
For more information call 01923 690636 or pre-register online at
www.professionalbeauty.co.uk/north
Get them
while they’re
hot!
Autumn Gold is based on a similar recipe to
Essence of Summer’s tanning solution, being
both water-based and an ‘intelligent’ liquid which
tans clients according to their skin type.
The new solution offers a Vanilla Spicefragranced solution for clients who want a darker
tan, and is available in 500ml and 1-litre bottles.
The Tantrick range now offers six different
tanning liquids, to suit all your clients’ tanning
wishes.
For more information, telephone 0845 022 2233
quoting Tanning World.
TANNING WORLD
45
[ new products ]
[ new products ]
Strawberry
scrub
He-Shi have added a new and luxurious face
and body exfoliator to complement their tanning
range.
Exfoliating Bodywash contains fruit AHAs and
scrub-particles to gently remove dead skin cells,
giving a fine polishing action. Microdermabrasion
crystals also smooth the skin in preparation for
tanning, whilst providing a massaging action to
the skin, increasing circulation.
Delicious aromas of strawberry will leave your
client’s body refreshed, smoothed, cleansed and
moisturised.
I’m sticking
with you . . .
Speed of light
New from Fiesta Sun®, Need 4 Speed™ offers
‘lightning-fast’ 4X accelerators combined with
caffeine and 5X bronzers to offer clients a streakfree tanning experience that lasts.
Moisturising properties from exotic botanicals, natural
oils and extracts and vitamins A, C and E make the
skin feel as smooth as silk.
Sunsation
World Suncare Products have introduced new
istickerz™ - disposable eye protection to safely
protect your clients’ eyes while tanning.
Developed by World Suncare in response to
customer demand, istickerz™ use high quality
material and adhesive to provide safe, disposable
UV eye protection, and are CE-certified to EN
170-2003 standards.
Montibello Sun products are new
to the UK, offering ranges for
both self-tanning and solar
tanning.
quoting Tanning World, or circle number 22.
Pink on the go
Sunjunkie’s full coverage Kabuki brush is the
ideal partner for all your bronzers.
The firm tapers of this luxuriously soft brush
will give your clients full coverage for both
their face and body, while the cute pink
pouch makes it easy to take with them on
the move.
4499 quoting Tanning World,or circle number
119.
46
TANNING WORLD
Bringing Style to the salon
Absolute Gold now has a new sister range - Absolute Style!
The new Absolute Style range, available from Premier International, have been carefully mixed with
essential vitamins and minerals to offer beautiful tanning results.
The range includes the elegant soft feel of ‘Chic’, the energetic buzz of ‘Pizzazz’, the sophisticated
chill of ‘Sassy’, and ‘Wow Plus’ for a steamy tingle. Each product has been carefully formulated to
ensure that only the very best lotions are produced.
For more information, telephone 08080 040 404 quoting Tanning World, or circle number 28.
Fake Bake has
introduced fresh new
packaging to their
Xtreme gel, to satisfy
your client’s desire for
an even deeper, darker
colour!
Based on the original
formula, Xtreme gel
uses high quality
ingredients combined
An apple
a day . . .
If you’re tired of black
or white uniforms,
and long for
something in a
vibrant, striking
colour, then why
not Go Green?
Each 250-reel of istickerz™ comes complete with
a free display box, poster and window sign.
Xtreme
tanning!
Montibello Sun range follows the
new guidelines by the European
Commission for solar product
labeling strictly. The
comprehensive collection
protects the skin from solar
radiation and at the same time
protects the cells with an antiageing action.
These professional products are
beautifully packaged and available
with low set-up costs.
For more information, telephone
01274 606404 quoting Tanning
World.
One of the latest
colours to be
added to the
Florence Roby
palette of
striking
salonwear shades,
this apple colour
was created with
heavy influence from
the latest High Street
colour trends, and is
guaranteed to uplift
any salon.
For more
information,
telephone 0151
548 2228 quoting
Tanning World.
with additional tanning
agents and bronzers,
for a deliciously dark
colour with only one
application.
The formula glides over the skin and is fast
acting and fast drying, so recommended for
experienced users.
455 quoting Tanning World, or circle number
121.
Fancy
footwear
Glam up your salon footwear with new Coco
Crystal Swarovski Crystal Flip Flops, available
from Professional Salon Supplies.
The hand-embellished Flip Flops come with
between 300 and 400 Swarovski crystals;
and by using Havaianas Brazilian flip-flops,
known around the world for their comfort and
flexible fit, ensures the footwear offers
maximum sparkle and comfort.
Available in a rainbow of colours, or your own
bespoke designs!
TANNING WORLD
47
[ new products ]
SUNLESS TANNING
SUNBED SUPPLIES
No
usedw bein
g
st by t
Chaars of he
nne
l4
It takes
two to
tan
Sienna X have added two
new pre- and post-tan
products to their professional
spray tanning retail range.
‘Rough it up to smooth it off’
is an Exfoliating Body Scrub
for a luxurious and gentle
treatment to effectively scrub
away loose dead skin, and
prepare skin for a deep and
even fake tan.
‘Make it moist, make it last’
Tan Extender is a deeply nourishing and antiageing body moisturiser, specially formulated
to build a rich and natural-looking tan, and
help restore skin health and vitality. The Tan
Extender contains active DHA ingredients, to
give every skin tone a gentle sun-kissed
look.
Both products are 100 percent paraben-free
and made from 100 percent natural active
ingredients and essential oils.
New season’s
fashion
Buy BEST SELLER LA tan No. 10 and
receive our BRAND NEW lotion LA Gold
FREE! With FREE postage & packaging
SUNBEDS
NEW OR FACTORY
RECONDITIONED AT BEST PRICES
Verticals or Lay Downs from top name manufacturers Ergoline, Tecnosole, Dr Muller, Alisun, Hapro, KBL.
Also repairs, service and retubes,
base & canopy perspexes & acrylics
Call us on 01246-813468
Buttercups’ new season collection features an
array of styles and trends taken direct from the
High Street.
With figure flattering cuts and bringing a touch of
glamour to the fore, Buttercups have adapted
their pieces accordingly, and wide cinched
waistbands are a strong design feature in their
2008 collection.
Split into five different categories - Sophistication,
Boutique, Fundamentals, Beauty Business and
the Spa range - the collection flatters the female
form, adding curves to the slim and defining an
hourglass figure on the more robust among us.
SUNBEDS DIRECT
Top quality ‘as new’ lie down and stand ups
All the top brand names at discount prices. Why pay more
Buy any 5 of your
favourite solutions
and receive our
Spray Tan
Machine
ABSOLUTELY
FREE!
Vertical Tanning Units
•
•
•
•
Tel: 01942 727560 or 07795 054619 07780 668 668
email: [email protected]
ORDERLINE:
0161 483 7156
284 Adswood Road,
Adswood,
Stockport SK3 8PN
WEB: www.latanningcompany.co.uk
The top of the range Globus Physio Wave 500 Vibration Platform has an easy-to-use Touch
Screen display for quick, simple menu selection, and a Personal Trainer mode with preprogrammed protocols for tailored, personal training sessions as well as a free programming
option.
spraytansupermarket.com
Mobile Beauticians & Salons
Order online or telephone:
01254 916333
Using a multitude of antioxidants, elasticity
boosting plant extracts and a complex of
moisturising ingredients, it has been backed
by an independent scientific study and has
been proven to increase skin firmness by up
to 32 percent in just 15 minutes!
Call Steve on 07887 731126
Achieve a natural sun-kissed glow with Fake Bake’s
organic-based tanning treatment, which nourishes and cares for
the skin.
Part of the Fake Bake three-step program, Passion Fruit Body
Scrub (pictured) is a gentle exfoliator containing rare botanical and
Aloe Vera extracts that leave the skin soft, smooth and prepped.
The morning after application of Fake Bake Self-Tanning Lotion,
shower off the colour guide and spritz the body with Passion Fruit
Skin Smoothie Oil Solution, a luxurious blend of botanicals and
essential oils, to seal Fake Bake deep into layers of the skin,
maximising the life of the tan and nourishing the skin.
Get Ready NOW for
the Party Season
FOR ALL YOUR
CLASSIFIED SALES
Call Sophie on
For more information, telephone 0870 0544 455 quoting Tanning
World, or circle number 121.
New ORDER LINE: Tel: 0121 705 7703
or visit www.heavenlytan.com
TANNING WORLD
EarkIeT
t.com
FAytaK
rm
nsupe
Ergoline 700, 600, 500, 450
Kbl 6800 (new)
SAVE MONEY
Tube prices - KBL & ERGOLINE SPARES
- Acrylics - aqua
Re-tubing / service available
SUNBEDS WANTED FOR CASH
Fast, Flawless, Popular,
PROFITABLE
48
STAND UP’S
LAYDOWN’S
spra
Tanning with Passion
NEW & 2nd HAND
SUNBEDS
KBL T230 WATTS (new)
ALISON 200 WATT
HAPRO DELTA 180W
ALISON 180W
• Solution
• Equipment
• Accessories
• Training
For more information, telephone 01926 816177 quoting Tanning World.
SERVICING
(for the perfect FAKE TAN)
A-Tan
Murad’s new three-in-one Firming Bronzer
SPF15 improves skin elasticity while delivering
a sun-free healthy glow.
Lie Down Sunbeds
• Alisun 400 series, like new,
200W
£2250
• Zeniths, 200W
£2000
• Giant Shadows, 200W
£1250
PROFIT SHARE SCHEME AVAILABLE
All beds come with warranty
LUXURY
Get set to glow
£1500
£1250
£1500
£1000
Elite Home Hire Vertical Tanning Units 200W - Ex hire - £600
To see the full collection log onto
www.buttercupsuniforms.com, or telephone
0870 974 8865 quoting Tanning World.
Get a wiggle on
Tansun Symphonys, 200W
Auroras, 200W
Alisun Sunvision, 180W
Tansun Extra, 200W
01332 227696
IMPORTANT: Readers obtaining second hand professional beauty equipment
through Tanning World should be aware that professional equipment must be
operated by staff with approved diploma training. Repairs and guarantees can only
be fulfilled by approved service engineers. If in doubt contact your nearest
approved distributor.
TANNING WORLD
49
INSURANCE
[ Response Service : fax back ]
SALON SUPPLIES
www.dial4cover.co.uk
OUCH!!!! One faulty sunbed
costs salon owner to pay
out over £10,000. Don’t let
yourself be next!!!!
Call for details
BEWARE!
Does your insurance
include treatment cover
- Ours does
BEAUTY THERAPIST
MEMBERSHIP
with Insurance £66.75
THE SUNTANNING INDUSTRY IS
PAYING TOO MUCH FOR THEIR
INSURANCE!
As you have probably observed there
has of recent times been a significant
increase in premiums, and in most
cases ‘treatment risk’ (possible
damaging case for long or short term
skin damage) may not be covered at
all.
Local Call 0845 017 50 80
or visit
www.abtinsurance.co.uk
INSURANCE
FOR TANNING
STUDIOS
RELAX
Now you can expect the best as
you prepare for the worst
Tel. 0845 4900 786
LOCAL CALL RATE
including treatment cover
Call now on
01604 615427
for immediate cover!!!
SALON SUPPLIES
NEW SIZES AND PRICES!
The Original Tooth Crystal Company
Treat your clients to a new
freshening experience today
Brand new Salon-Care Men is a
unique hygienic wet towel
specifically designed for use
before and after men’s tanning
treatments. This thick, strong, tearresistant, soft cloth like towel is
balanced to the skin’s natural pH
and is infused with a subtle
cologne to cool and refresh after
any treatment. If you value your
clients then Salon-Care Men is a
must for your tanning salon.
Telephone
NEW
Safe, Gentle and Convenient
For the most cooling burst of freshness use the new Ph5.5 Salon-Care
Hygienic Moist Towelettes.
These towels have been
designed for use before and
after ladies tanning treatments.
These world class hygienic wet
towels are much bigger, thicker
and softer.
These new towels incorporate
an exclusive new technology
called Spunlace, which makes
for a much softer, stronger, tearresistant towel.
Telephone: 01926 613535
Fax: 01926 613838
BONUS
Babtac, ANT, FHT, GPBT and many more!
New!
Tooth Crystal Home Kit
Lasts one night to one month!
1 Kit £10!
Box of 12 only £60!
Retail value £10 each.
at
See us N A L
SIO
S
E
F
PRO H A71 &
NORT ON
SAL
NAL
NATIO
INTER F127
New!
Tooth Whitening Kit!
Safe convenient
and effective home use!
1 Kit £20!
4 Kits only £48!
Retail Value £30.
Tooth Fairy Customer Hotline: 0207 529 1489
Order Online Now: www.toothfairy.ch Email: [email protected]
Tooth Fairy is looking for dynamic sales representatives and distributors. Contact us today!
Students! Tooth Fairy is able to visit your college!
Fairy Tales Always come True!
COPY DEADLINE
For advertisements to appear in the next
issue of Tanning World is October 21st 2008
50
TANNING WORLD
• Disposable underwear
• Disposable headwear
• And much more . . .
10% OFF
your first
order
Quote TW
Contact Jennie on 0208 803 0088
Swarovski Crystal Flip Flops
Hand made
by Coco Crystal
Salonwear
T-shirts
only
£25
OTHER
COLOURS
AVAILABLE
Exclusively available from Professional Salon Supplies
Telephone 01883 732302
www.prosalonsupplies.co.uk
Email address
If any of the following companies’ products are of interest to you, please circle the relevant number(s) and fax to 01332 227688. Alternatively, post to:
Tanning World, Guild Press Ltd, 3 Charnwood Street, Derby DE1 2GT. If calling direct, always mention Tanning World as special offers may be available.
Company
£100
100 FREE Crystals,
2 Home Kits and a
Promotional Suction Sticker
when ordering an
Extra Small Starter Kit
or larger!
Insured through Professional Beauty Direct,
First Name
Postcode
Quality Tanning Disposables
at DISCOUNTED PRICES
Starter Kits
as low as
Please complete in block capitals
Home/Salon Address
Our “Tooth Crystal Starter Kit”
makes it fast, easy and profitable for the
beauty professional to apply Swarovski
Tooth Crystals. Lasts one month to one year.
Retail value £10 -15.
SEPTEMBER/OCTOBER 2008
Surname
Freshening Wet Towels . . .
™
]
[
ABT
67b High Street
Bidford-on-Avon
Warwickshire B50 4AD
Telephone
0845 017 5080
[email protected]
Circle No.
1
Company
Telephone
Circle No.
Salon First
113 Commerce Street
Glasgow G5 8DL
0141 420 3101
www.salonfirst.com
127
131
Celebrity Secrets
01785 713756
Apollo Sunless Solutions
www.celebritysecrets.co.uk
1 Pinfold House, Pinfold Lane
[email protected]
Penkridge, Staffordshire ST19 5AP
138
Slim Images Ltd
19 St. David’s Square
Fengate
Peterborough PE1 5QA
0800 731 2799
www.slimimages.co.uk
[email protected]
Cheadle Sunbeds
Unit 9
Lawnhurst Trading Estate
Ashhurst Drive
Stockport SK3 0SD
0161 491 4499
www.cheadlesunbeds.com
119
Studio Tracker
30-38 Dock Street
Leeds LS10 1JF
0113 350 8230
www.studiotracker.co.uk
[email protected]
Fake Bake
Unit C, Coalburn Road
Fallside Industrial Estate
Bothwell, Glasgow G71 8DA
0870 054 4455
www.fakebake.co.uk
121
Hapro
Cyrano Leisure
Unit 24-26, Finch Drive
Springwood Industrial Estate
Braintree, Essex CM7 2SF
0808 108 7778
www.hapro.com
126
Helionova Ltd
Hyperion House
19 Frensham Road
Sweet Briar Industrial Estate
Norwich NR3 2BT
01603 894 999
www.helionova.co.uk
[email protected]
Jolly Branding
8 Sevenoaks
Bournemouth BH7 7JG
023 924 56692
www.jollybrolly.co.uk
[email protected]
152
Legacy Group
22 Portland Building
Portland Road, Aldridge
Walsall WS9 8PP
0870 330 8234
www.legacy legs.co.uk
[email protected]
124
Professional Beauty North
EMAP Ltd
Greater London House
Hampstead Road, Camden
London NW1 7EJ
01923 690636
38
www.professionalbeauty.co.uk/north
Supre Europe Ltd
0800 781 6727
Unit 15 Silver Court
www.supre-europe.net
Intercity Way
[email protected]
Swinnow Lane, Leeds LS13 4LY
70
75
Sunbed & Leisure
Unit 8, Network Centre
Midland Way, Barlborough
Chesterfield S43 4WW
0845 241 4555
[email protected]
153
Swedish Beauty
Premier International
Squires House
81-87 High Street
Billericay, Essex CM12 9AS
01277 621 160
28
www.swedishbeautylotions.com
[email protected]
20
Tanning Technical Services
01325 462 941
Unit 19
Edward Street Ind. Estate
Co. Durham, Darlington, DL1 2UP
Pure Eden Ltd
00353 5391 28996
2
Marlow House, Davidstown
www.tanline.uk.com
Glynn, Wexford, Southern Ireland [email protected]
154
Tantruth
Professional Beauty Systems
3 New Mains Avenue
Inchinnan Business Park
Renfrew PA4 9RR
0141 812 5000
www.tantruth.co.uk
[email protected]
81
Tan Unique
Unit 25A
Knightswood Terrace
Blantyre G72 9LN
01698 824111
www.tanunique.com
[email protected]
63
World Suncare Products
19A Chartwell Business Park
Chartwell Rd, Leighton Buzzard
Bedfordshire LU7 4WG
0800 436 700
www.worldsuncare.com
[email protected]
22
UV Logistics
Unit 2, Millennium City Park
Preston PR2 5BL
0800 633 5979
122
I would like to receive occasional copies of Tanning World and
Guild News and become a registered reader.
[ FAX back ]
01332 227688
Date
Sign
circle enquiry card
28

Tan World Sept 08

Transcription

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