Category - Drug Store News

Category REVIEW
BEAUTY
BUY-IN • SKIN CARE
Suppliers target adult acne segment
BY ANTOINETTE ALEXANDER
With more than half of
women in the United States
between the ages of 25 and
58 years battling some form
of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have
experienced an uptick at food, drug and
mass. The sales trend is likely to continue
as manufacturers continue to develop formulas to battle adult acne.
According to SymphonyIRI Group,
sales of acne treatments for the 52 weeks
ended June 12 at food, drug and mass (excluding Walmart) have increased 2.7% to
more than $388 million. Among the top
10 brands, Neutrogena’s new Rapid Clear
experienced the greatest growth, rising
nearly 47%.
1 • AUGUST 1, 2011
Given that many acne treatments on the
market target teens, manufacturers increasingly are taking into account the special
needs of adult skin. One such example is
Procter & Gamble’s Olay brand, which introduced in July its new Olay Professional
Pro-X Clear for adult acne.
This three-step daily skin care regimen is
designed to treat adult acne and minimize
the appearance of pores and refine texture.
The system ($42) is comprised of a pore
clarifying cleanser, skin clearing treatment
and complexion renewing lotion. Additional products in the line include an SPF15
moisturizer and intensive refining sulfur
mask, priced at $29.99 each.
Also launching in July is La RochePosay’s Effaclar Serum pore-refining/
anti-wrinkle serum. Women often have to
make a choice between treating acne blemishes with a product that has no anti-aging
benefits or treating the signs of aging with
Top 10 acne treatments
BRAND
SALES*
Neutrogena oil-free acne wash
$46.3
% CHG
2.8%
Private label
28.0
20.7
Clearasil Ultra
22.8
20.6
Aveeno Clear Complexion
20.1
6.5
St. Ives Naturally Clear
16.0
47.7
Neutrogena Acne Stress Control
16.0
-12.6
Johnsons Clean & Clear Advantage
15.7
2.1
Neutrogena Rapid Clear
15.3
46.4
University Medical Acne-Free
12.4
-18.3
Oxy
12.4
-17.6
TOTAL
* In millions
$388.5
2.7%
Source: SymphonyIRI Group for the
52 weeks ended June 12 across FDMx
a product that may clog pores. Effaclar Serum pore-refining/anti-wrinkle serum offers a solution to treat both these concerns.
It has a suggested retail price of $39.95.
DRUGSTORENEWS.COM
Category REVIEW
BEAUTY
BUY-IN • SKIN CARE
Women still looking for anti-aging magic in a jar
BY ANTOINETTE ALEXANDER
Research has shown that many consumers believe how you age is mostly tied to
genetics, diet and exercise, but many women still are purchasing anti-aging products
— and will continue to do so — with the
hope they’ll find magic in a jar.
In the spring, Mintel released research
findings that found 69% of consumers believed how you age mostly is genetic. In
addition, 8-out-of-10 consumers believed
diet and exercise were the most important
factors associated with aging. Despite this,
women have adopted the “it’s better to try
something than do nothing” approach and
continue to buy anti-aging products.
The numbers support this notion as sales
of facial anti-aging products grew more
than 2% to more than $805 million at food,
drug and mass (excluding Walmart) for the
52 weeks ended June 12, according to SymphonyIRI Group.
“Respondents ages 25 to 54 [years] report
the most likelihood to use facial skin care
products with anti-aging, wrinkle-reducing
and skin rejuvenating properties,” stated
2 • AUGUST 1, 2011
Kat Fay, Mintel’s senior beauty analyst,
when releasing the research. “This makes
sense, as at age 25 many people are likely
beginning to see the first signs of aging and
want to prevent further signs. Through middle age they are trying to reverse the signs;
and after age 55, they are likely more resigned to aging and less inclined to spend.”
For consumers who are concerned about
aging, the entire face is the biggest concern
(48%) followed by the eye area (41%), the
stomach (40%) and the neck (31%), according to Mintel.
Looking to help beauty mavens turn
back the hands of time, manufacturers are
continuing to develop new products that
tout the latest in innovation.
Procter & Gamble’s Olay brand is releasing in August its new Olay Regenerist
Wrinkle Revolution Complex. This moisturizer utilizes optics-based skin care technology and micro fillers to smooth skin’s
surface and instantly relax the appearance
of wrinkles. The new Olay Regenerist
Wrinkle Revolution Complex has a suggested retail price of $24.99.
Stiefel, a GlaxoSmithKline company,
Top 10 facial anti-aging brands
BRAND
Olay Regenerist
SALES*
% CHG
$87.6
-5.9%
L’Oréal Dermo-Expertise
Advanced RevitaLift
50.3
-9.7
Private label
49.2
28.9
Olay Regenerist Micro Sculpting
39.4
47.0
Olay Professional Pro-X
37.1
-6.6
Olay Age Defying
33.5
-2.4
Olay Total Effects 7x
26.1
-5.0
Neutrogena Ageless Intensives
24.0
-6.5
L’Oréal Dermo-Expertise Age Perfect
20.3
2.7
Garnier Nutritioniste Skin Renew
19.4
0.1
TOTAL
* In millions
$806.0
2.5%
Source: SymphonyIRI Group for the
52 weeks ended June 12 across FDMx
recently announced the launch of its new
Revaleskin Illuminesse Brightening Complex, the newest addition to the Revaleskin
family of products. Made with CoffeeBerry
whole fruit extract, this anti-aging treatment
aims to provide antioxidants to neutralize
against free radical damage caused by UV
exposure, which can result in uneven skin
tone, mild age spots and the loss of brightness and youthful luminosity of the skin.
DRUGSTORENEWS.COM