www .osomi.co.uk

www.osomi.co.uk
about osomi
We started Osomi after years of industry experience,
we wanted to have the freedom to take on inspirational
projects and work with people who interest and challenge
us. We are a small but highly accomplished design agency
located in the heart of Brighton’s South Laines.
We produce creative design to a consistently high
standard for all kinds of print and online campaigns.
We are passionate about branding and identity design
which becomes the springboard for so much of our
creative work. We are also expert web designers and
enjoy creating beautiful yet highly functional websites.
We collaborate closely and effectively with our clients
and treat every new project as enthusiastically as our
first brief, we just love to be inspired.
We work with small teams of people with expertise in their
field that we know and trust. These include designers,web
developers, UX designers, illustrators and copywriters.
what people say...
They instantly tuned into our
requirements, the designs were
fresh, innovative and just what
our business needed
Simon Beales,
Managing Director, Sarah Arnett
It’s a refreshing change to work
with such a creative design agency.
I look forward to a long working
relationship with them.
Dana Elemara
Managing Director, Arganic
It has been an absolute delight
working with them, their patience
and grasp of every brief has made it
such an easy and enjoyable process.
Michele McKendry,
Director, Young Enterprise London
Osomi surprised me by creating
something I hadn’t even thought
of. Their design surpassed
everything I had envisaged.
Andy Brown,
Managing Director, London Metropolitan Orchestra
Sarah Arnett Ltd
52 Ship Street
Brighton, BN1 1AF
United Kingdom
Simultane Ltd
52 Ship Street
Brighton
BN1 1AF UK
tel: +44 (0)1273 777 535
fax:+44 (0)1273 777 857
email: [email protected]
www.saraharnett.co.uk
tel: +44 (0)1273 777535
fax:+44 (0)1273 777857
email: [email protected]
www.saraharnett.co.uk
with compliments
Kim Hunt
Creative Director
Simultane Ltd, 52 Ship Street, Brighton, BN1 1AF UK
tel: +44 (0)1273 777535 fax: +44 (0)1273 777857
email: [email protected] www.saraharnett.co.uk
UK Company: 04392904 Vat Number: 807 797 191
Dana Elemara
Director
t: 020 8000 000
m: 07805 258732
e: [email protected]
www.myarganic.co.uk
Dana Elemara
Director
Dana Elemara
Director
t: 020 8000 000
m: 07805 258732
e: [email protected]
www.myarganic.co.uk
t: 020 8000 000
m: 07805 258732
e: [email protected]
www.myarganic.co.uk
Dana Elemara
Director
t: 020 8000 000
m: 07805 258732
e: [email protected]
www.myarganic.co.uk
28 Western Road, Hove BN3 1AF | t: 01273 204477 | e: [email protected] | www.miominn.co.uk
Asberg Jonsson | Director
28 Western Road, Hove, East Sussex,
BN3 1AF | t: 01273 204477
e: [email protected]
www.miominn.co.uk
28 Western Road,
(Nr Brunswick Sq)
Hove, BN3 1AF
t: 01273 204477
THE STYLISH PET STORE
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Warchild Benefit Gig
Concorde 2, Brighton, Wednesday 1st June, 7.30pm – 2am Tickets start from £9
The Brighton Frocks Show
St Martin’s Church, Lewes Rd, Brighton, Thursday 2nd June, Doors open at 7pm Tickets start from £16
The Couture Show
St Martin’s Church, Lewes Rd, Brighton, Friday 3rd June, Doors open at 7pm Tickets start from £19
Ready-to-Wear Shows & Fashion Emporium
Brighton Corn Exchange, Saturday 4th June, 11am – 6pm Tickets start from £4
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Follow us: Facebook: Brighton Fashion Week | Twitter: BFW2011 | Email us: [email protected]
Production: Brighton Frocks Graphic Design: Osomi www.osomi.co.uk Art Direction: Alex Thirlwell Print: Request Print www.requestprint.co.uk
WaR ChiLd BEnEFit gig
Wednesday 1st June 7.30pm – 2.00am
Concorde 2, Madeira drive, Brighton £11/£9 conc.
Photography:
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Model Casti
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Delight your musical senses with a bill of some of the UK’s freshest
up and coming musical talent, or Indulge in your best 50’s attire
for an evening Rock and Roll Off. Expect Jive dancers, captivating
performances and an eclectic atmosphere bound to deliver
a night to remember. A music and fashion spectacular supporting
the charity War Child. Rock and Roll Off between dJ’s dave Mumbles
and Lucky Phil from Brighton Rumble and dJ’s Steph and Jon from
Born Bad. Main Room Line up: Jouis, Filfthy Boy, La Shark, The Agitator,
dark horses and a Nick hollywood White Mink AV show. (Suitable for ages 18+)
Tickets available online at www.brightonfashionweek.com or through
The Fringe Box Office Tel. 01273 917 272 and Concorde 2 Tel. 01273 673 311
BRightOn FROCks shOW
Thursday 2nd June 8.30pm – 10.30pm. doors open 7pm
St Martin’s Church, Lewes Rd, Brighton
£16/£14 conc. Standard | £30 Gold | £60 Platinum
Limited numbers available for platinum and gold tickets.
A dramatic and visually astounding theatrical performance showcasing off
the wall designer collections in an unconventional manner. Expect dynamic,
colourful and eclectic performances. See this show for an unforgettable
catwalk experience. designers: Charlotte Appleby, Afton Ayache, Former
Glory, Susannah henly, Briar Rose Kelleher, Katie Newsam, Bugsy Pants,
Sarina Poppy, i Am. Ralph, Red Mutha, Joy Williams.
Tickets available online at www.brightonfashionweek.com
or through The Fringe Box Office Tel. 01273 917 272
PG4
PG5
Males must be
minimum 5ft1
1’’.
For full Terms
& Conditions
please
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Coming soon
30th May – 3rd June 2012
Brighton Fashion Week
and Business Cash Advance
cordially invite you to an
evening beside the sea-side…
schedule
This is an opportunity for local, independent retailers to come and enjoy
a few drinks and let us pick up the tab, taking in that refreshing sea view
whilst mingling with the suave and savvy Brighton fash-pack, courtesy
of The Ready to Wear Show’s sponsors Business Cash Advance.
When? 29th May, 7.30pm – 10.30pm
Where? The secret location will be revealed when you receive your invite
Dress? To impress of course!
To get on this exclusive guest list all you have to do is RSVP to:
[email protected] with “beside the seaside” in the
subject line of your email. Places are limited and will be dealt with on
a first come, first served basis, so hurry!
Picture
Perfect
Does your shop window dress-to-impress?
31ST mAY
2Nd & 3Rd JuNe
the Zeitgeist catWalk shoW
the ready to Wear shoW
(associate sponsors: icrossing)
doors open 7pm - show starts 8pm
~ all saints church, hove
sponsored by business cash advance
1
see Map
page 3
Designers: isolated heroes, Jess eaton, Joe
goode, Karin Wuthrich, Kay Kwok, K&K london
presented by union Jewellery, lesley de Freitas,
masato, miranda Kaloudis, octavia Xiaozi Yang,
Park So Yeon, Paula Alicia Studeli, Taeseok Kang.
The Zeitgeist Show features innovative and
contemporary designs that infuse stylish
sophistication, elegant lines, immaculate tailoring
and luxurious fabrics with pioneering style
aesthetics. it welcomes new, emerging and
established designers who are ready to take their
vision to the next level. The pinnacle event of BFW
2012, it is an opportunity to behold an unravelling
of creativity by the designers of today and today’s
tomorrow.
Regular Tickets - £15
Concessions - £13
Gold (includes goodie bag, seating close to the
catwalk and fast track entry) – £30
Platinum (includes viP goodie bag, 2nd or 3rd row
seating, entrance to viP after party and fast track
entry) - £55
tickets availaBle online at WWW.BrightonFashionWeek.coM
5
Have you entered our ‘Picture Perfect’
competition yet?
sat 11am - 6pm, sun 10am - 5pm
~ brighton corn exchange
2
see Map
page 3
If you’re a small independent boutique
with an impressive window display, and
you fancy the chance to win a £1,000
cash prize, then all you have to do is take
a picture of your window front and send it
into [email protected]
with ‘MY PICTURE’S PERFECT’
in the e-mail subject header.
Regular Tickets 2nd June - £6
Concessions 2nd June- £4
Brighton Fashion Week invites you to the South
east’s largest interactive fashion and shopping
event featuring men’s and women’s boutique, high
street, vintage and accessories. Running over two
days and hosted by Joey Bevan from both Britain
and America’s Next Top model, this year’s Ready To
Wear Show caters for the fashion savvy shopaholics
out there. Pick up unique and covetable pieces
hot off the catwalk, pamper yourself, or engage in
demonstrations by mark Woolley of electric hair,
talks from 125 magazine’s editor Perry curties
and the controversial artist, charlie Tuesday gates.
Featuring much more…
Regular Tickets 3rd June- £6
Concessions 3rd June- £4
A shortlisted selection of the top
boutiques will be invited to Brighton
Fashion Week’s Ready to Wear Show
to take part in a live style-off; an
opportunity to woo and impress the
audience and judges by styling one
of our runway models with their own
store’s merchandise in a live judged
catwalk showdown.
For more information on supporting
your independent business visit
www.businesscashadvance.co.uk
Coming soon
30th May – 3rd June 2012
Two Day Pass- £10
Concessions Two Day Pass- £6
Schedule:
The Brighton Frocks Show
– 30th May, All Saints Church, Hove.
The Zeitgeist Show (associate sponsor: iCrossing)
– 31st May, All Saints Church, Hove.
The Photocopy Club (does fashion)
– 1st June, Create Studios, Brighton.
tickets availaBle online at WWW.BrightonFashionWeek.coM
6
For more information and tickets go to
The Ready to Wear Show
sponsored by Business Cash Advance
– 2nd – 3rd June, Corn Exchange, Brighton.
Facebook: Brighton Fashion Week Twitter: @bfw2012
Jitterbug - Closing Party
– 3rd June, Mesmerist, Brighton.
www.brightonfashionweek.com
13th 14th 15th 16th
JUNE 2013
WWW.BRIGHTONFASHIONWEEK.COM
ZEITGEIST
HIGHSTREET
thursDay 13th June
sunDay 16th June
“I exist here, now. I’m not much interested in the future. Or, more precisely put, I do not believe in the future. To exaggerate
a little, I have no faith that I will still exist tomorrow or the day after. What is more, I absolutely detest retrospection.”
Yohji Yamamoto
“Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing
design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.”
karl lagerfeld
time – taking inspiration from the past and pushing it into the future, all the while remaining rooted in the present;
fashion is planted deep within the constraints of the ticking clock. time may control the industry and bring good fortune, but
it also has the power to destroy; hence why designers are often provoked into creating “timeless” pieces in a bid to outrun the
embarrassing effects of looking back to the trends we used to worship. existing in the present, and thus, not concerning oneself
with the future, whilst avoiding the past, as yohji yamamoto claims to do, allows fashion design to reach untouched territory.
originality is not an unobtainable feat; it just takes more persistence and a fresher outlook.
Accessibility – The fashion industry has somewhat of a reputation for being elitist, an idea buttressed by overly priced labels.
Accessibility in fashion is most prevalent in the high street; the places where trends manifest and where fashion’s business edge
most comes out to play. high street fashion is as much a study in psychology as it is in making money; by understanding the
customer and subsequently catering to the needs that they often don’t even realise they have, takes knowledge of the mind of
the masses. every aspect of high street shopping is psychology, from the store layout to the advertising of the pricing for each
item. making clothing affordable and accessible to those unable or unwilling to spend three figures on a t-shirt is where
fashion’s business side trumps its artistic side.
ZEITGEIST SUSTAIN
SHOWREEL HIGH STREET
SHOWCASING INNOVATION
sponsoreD by ChurChill sQuare
st bartholomew’s ChurCh, brighton
ChurChill sQuare
‘zeitgeist’ is about the here and the now. it festers in the present but acknowledges the future and the ever-changing landscape
of the fashion industry. twelve designers with fresh ideas and original concepts will represent the current flow of innovation
in fashion at st. Bartholomew’s this year.
The high street show will unveil the latest trends in both men’s and women’s wear in the middle of Churchill square, with
fashion provided by your favourite retailers. in keeping with the accessibility of the high street, the show will be held in the
very building that sells each item, therefore, within 5 minutes of seeing a piece on the catwalk it could be in a bag, alongside
a receipt, flung over your shoulder. The high street show demonstrates fast fashion at its best.
Aimee mAttheW-John, Belles BeJeWelled, BriAn ChAn, diorAlop,
FrAnCes o’leAry, hyungtAe kim, Jess eAton, JovAnA mArkoviC,
kAtie Jones, mAJor london 05, studio 805, tAtA ChristiAne
ACCessorize, Aldo, BershkA, Bhs, Blue inC, Burtons, ClArks, CroCs, deBenhAms,
dorothy perkins, lA senzA, next, o’neill, pineApple,
repuBliC, river islAnd, shoon, sWArovski, tie rACk, WArehouse, zArA
more to Be Announced
Doors open 7.30pm // show starts 8.30pm // regular tiCket £15 // Vip tiCket £35
12pm - 4.30pm // inCluDing Catwalk shows, benefit make-up & eleCtriC hair Demonstration // free
PAGE 3 | www.brightonfashionweek.Com
PAGE 8 | www.brightonfashionweek.Com
Jess eaton
a forCe to be reCkoneD with
t
his strong minded fashion designer is forging ahead
with her innovative and controversial collections,
breaking the stigma of using animal materials in art and
fashion. Jess transforms animals, which either died of natural
causes or are by-products of the food industry, as a means of
self expression, paying respectful tribute to the beauty of the
natural world. her unique work is paving the way to defying
those who ignorantly assume it taboo, in a world which is so
insulated from death, where the use of animal carcasses, from
birds, to rats, to horses, is a bit like marmite; either adored
or reviled. We disassociate ourselves from the unavoidable
link between designer handbag and a cow in a field, but by
incorporating roadkill into couture, Jess is transforming the
out of date view of the taboo, embracing death in modern
art. she hopes this may change the public’s tender sensibilities
to the subject, breathing new life into a dying art.
i sat down with Jess in her eatonnott showroom and
studio on preston road, filled with creative energy and
work in all stages of development; a beautiful graveyard
of bones and wings, and their trusty guard dog dave...
Do you feel your early life has informed your work as
a designer? Absolutely, all my designs are influenced by
my childhood, more that than anything else.
What inspired you to develop the idea of Roadkill Couture?
it was a natural progression, i always used materials in
ways not assumed to be their purpose; i like seeing things
within other things. roadkill Couture was an extension
of my ‘trashion’ collection. i took normal household
objects and used them in a different way; umbrellas
became ball gowns and tampons became tassels, there
was even a whole collection made out of crisp packets!
i was brought up in the countryside, so i was very
comfortable around animals. i used to play with dead
things as a child and have always been fascinated by that,
plus meeting Jon (eaton’s work partner) and opening
the shop meant it seemed relevant at the time to do
roadkill Couture.
a note from sussex style
This year, sussex style, a society at the university of sussex,
has partnered with Brighton Fashion Week to produce the
editorial content for the show brochure. Founded in 2011,
the society aims to bring together students with a collective
appreciation of fashion, art, culture and style that provides
a fresh and exciting platform for members to express their
interests. We publish a bi-annual magazine, promenade,
which is entirely written and designed by talented students
and produced by a dedicated editorial team. We also run
an inclusive – and eclectic blog which all society members
can contribute towards and take inspiration from. The society
runs annual events, from cocktail socials to fashion shows,
photo-shoots to shopping fairs, providing opportunities
for everyone to get involved.
Do you think society has become desensitised to death?
Absolutely, we are not confronted by it at all anymore; to
the greatest extremes you don’t find animals hanging up in
the butchers anymore, where previously you could actually
see what you were buying and what had died for you. But
nowadays, meat is so far removed from the living animal
that you can forget that it actually was a living animal. i’m
sure half of today’s children have no idea that ham is actually
a pig in a farmyard, they are not aware that half the products
they are eating were animals. it’s such a shame; i think our
relationship with death has become very unhealthy.
What do you want your work as a designer to transmit?
even though my work broaches subjects of sustainability
and recycling, my work is actually a conceptual art piece
challenging our relationship to animals. it is about fashion
but it’s far more the message and the concept behind it;
the unwillingness we have to confront the way we use
animals and the way we prioritise them. We give certain
animals certain values; we deem cows only fit to eat but
dogs are man’s best friend. in the whole scheme of things
an animal is an animal and every life is precious. if you go
to india, cows are holy and if you go to China, they eat dogs.
it all depends where you are brought up and the views of
the society you are living in. it’s all very hypocritical and
self-serving; my work is more to do with that than just
making pretty hats.
How important is it for you to be involved in the
creative process of transforming carcass to garment?
i like to do it myself. i think one of the reasons i do
everything myself is because what i’m doing is very
difficult and i’m making it up as i go along most of the time.
There’s not somewhere i can go and learn the process, so
as a necessity i often do it myself. But on the other hand,
it’s very nice to have that personal relationship with every
garment i make. i can tell you exactly where it came from.
But if it got to a stage where i didn’t have time, i would have
to train somebody, but then it’s very hard to train somebody
to a certain way of thinking, especially as you’re inventing it
as you go along. That’s the biggest problem. i’m constantly
discovering new things and nobody else is doing the stuff i
do; i’m inventing and developing new techniques so that’s
why i have to do it myself.
PAGE 22 | www.brightonfashionweek.Com
For Brighton Fashion Week 2013, society members have
had opportunities to interview the best in the business,
going backstage with the curators of the new david Bowie
exhibition and being invited into the studio of Jess eaton,
whose work has filled the press across the world this year
and is now headlining the zeitgeist show.
of social media on the fashion world, from Qr codes
to fashion bloggers.
We have asked some of the top pr gurus, The Cult,
about what makes them unique and discovered what
it really means to work with Brighton Fashion Week.
We invite you to take a look at the top high street trends
for the new season, with a little bit of inside knowledge
from pandora george and to consider the possibilities
of ethical Fashion in “it’s hip to Care”.
We hope you find the insider access these articles offer
as interesting as we did, with each linked to one or more
of this year’s shows. setting the scene for what is to come,
we can’t wait to see what Brighton Fashion Week brings.
Are you ready?
ali moss-thomas, soCiety presiDent
We are always pleased to hear from companies or individuals with a view to
working with us on new projects so please don’t hesitate to get in touch!
sussex style has looked at the intrinsic relationship
between music and fashion and considered the influences
sussex style member inVolVement
Editors Ali moss-Thomas, isabella silvers, and Amy Bellchambers Writers & Contributors lily edwards, isabella silvers,
kate eringer, Charlotte harding, zoe killingbeck, rosie gilbertson, polly gilbert, Jamie miles, and eleanor pierpoint
Kevin Mason welovecreate.com
What was the biggest challenge in putting
the Roadkill Couture collection together?
Finding sufficient materials to make garments. if you
look at the first collection you can see the progression
to the second one because the designs are more confident
and i had more materials available to me. There were
fur capes in the first collection, but by the second, actual
jackets with sleeves. i acquired more sources and became
more proficient with the tanning. i had to learn the
tanning processes myself; as a child i could skin a rabbit
and gut a chicken but hadn’t learned how to preserve it
after that. learning is easy, but finding materials was the
hard bit.
There is a lot of controversy surrounding taxidermy
as an art form. What would you say to those who
believe taxidermy doesn’t treat animals with respect?
Well, there are so many other things to worry about in
the world. i use the same techniques as taxidermists but
i am not a taxidermist. i once made a hat with stuffed rats,
but i usually steer away from this and change the animals
into different things instead of stuffing them. i tend to take
the faces off the animals because i believe it is disrespectful,
but each to their own. everyone has their own threshold of
what they think is right or wrong, their own line they don’t
want to cross; in the end it is an individual decision.
www.welovecreate.com
PAGE 11 | www.brightonfashionweek.Com
www.we-love-local.com
Melissa Love
We Love Local Limited
Blacklands Farm, Wheatsheaf Road
Henfield, West Sussex BN5 9AT
t: 02895 811103 | m: 07976 917363
e: [email protected]
www.we-love-local.com
I am printed on 100% recycled paper
We Love Local Limited Blacklands Farm, Wheatsheaf Road, Henfield, West Sussex BN5 9AT
t: 02895 811103 | f: 0800 066 4203 | e: [email protected] | www.we-love-local.com
We Love Local Limited is registered in England & Wales | Company No. 06421985 | Registered Office: Bank House, Southwick Square, Southwick, West Sussex BN42 4FN
I am printed on 100% recycled paper
1 Choose your regular items
Medium Veg Box £12
For 2-3 people At least 8 varieties
Saver Bundles from £17
Veg, fruit, milk, eggs & bread with 10% off
shop with
the Sussex food
delivery company
10%
off your shopping
plus free delivery until
the end of FEBRUARY
(enter the code CHOOSELOCAL
at the checkout)
Fruit packs £5.50
Local, organic or Fairtrade 3 varieties
Wow!
Credit Crunchy Box £8
fantastic
saver bundles....
More veg basics for less money
Sussex
Hand-raised
5
pork pie £1.2
organic eggs
Clayton Farm
s
£2.05 / 6 egg
Meat
es
organic browni
Cocoa Loco
of 4
£3.95 / pack
ne at
Order & pay onli
cal.com
www.we-love-lo
by debit
to order & pay
h.
cheque or cas
card,
Mel
sletter
Weekly new
Friendly drivers,
Events
Recipes and
Bob
delivers your
veg boxes
on
01273 206865
al food
3 Enjoy your loc
y
or give us a call
sex sausages
free-range Sus
£2.95 / 500g
4 Choose how to pa
www.we-love-local.com
quality local
produce....
Deli
Dairy
Treats
Local food, from local farms, delivered by local people
Yum!
anytime
2 Add extras
based in the
office
seasonal vegetables
traditional breed meat
& wild game
sustainable fish
eggs & dairy
sauces & condiments
honey & preserves
chocolates & treats
Brighton-based company,
We Love Local delivers
truly local food directly from
regional farmers and producers
to homes, retailers and catering
businesses throughout Sussex.
focusing on food,
making the good stuff
more affordable
that's standing up for
how it Should be
and these are some of the ways
we're different.
hiSbe is a social
enterprise on a mission
to do what’s right,
not just make money.
honest
caring
where the
food comes from &
how it's been made
Showing where your
money goes with hiSbe's
fair price promise
refusing
to throw
away food that
can
trading
be eaten
fairly
bring you their
paying
best
everyone
who works here
above the living wage
with
producers, so they can
that's how it Should be.
giving
information so you know
what you're buying
hiSbe is a new type of supermarket
Using
the hiSbe way
to choose producers
and brands that do
things more responsibly
hiSbe website
Delicate, fine, easy to wear Orelia styling inspired
by nature; featuring worn gold plating, threads and
tassels, eclectic bead mixes and a touch of crochet.
C1 Portland Business Park, Portland Road, Hove, BN3 5RY | 01273 675556
[email protected] | @oreliaboutique | facebook.com/OreliaJewellery
www.orelia.co.uk
With Compliments
London Metropolitan Orchestra Ltd
[email protected] | www.lmo.co.uk
t: +44 1932 853271 | f: +44 1932 859233
Registered Office: Timbers, Woburn Hill, Weybridge, Surrey KT15 2QG
Registered in England No: 2903432 | VAT No: 644 1928 31
London Metropolitan Orchestra Ltd
[email protected] | www.lmo.co.uk
t: +44 1932 853271 | f: +44 1932 859233
Registered Office: Timbers, Woburn Hill, Weybridge, Surrey KT15 2QG
Registered in England No: 2903432 | VAT No: 644 1928 31
Andy Brown
Managing Director
London Metropolitan Orchestra Ltd
[email protected] | www.lmo.co.uk
t: +44 1932 853271 | f: +44 1932 859233
and finally
a brand is not a logo, it’s...
your company ethos
the way you behave
the way your people feel, and
why your customers will keep coming back to you
For more information contact:
Fran Swatton or Ruth Watson
[email protected] | www.osomi.co.uk
Copyright Osomi 2014