PEPPERDINE GRAPHIC MEDIA

2015 - 2016
PEPPERDINE GRAPHIC MEDIA
MEDIA KIT
The future of journalism lives here
PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
Who are we?
Pepperdine Graphic Media (PGM)
is comprised of student media
brands including the Graphic
newspaper, Graphic Online Daily,
Currents magazine, G News and
the Housing Guide. In addition, our
organization includes local and
international bloggers and video
bloggers, along with our marketing
and advertising departments. All
media are created by Pepperdine
students for both the Pepperdine
and greater Malibu-area
communities.
PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
STAFF
ADVERTISING
DIRECTOR
THOMAS
REINHARD
(253)-350-9370
ADVERTISING
MANAGER
KYLEE
BERG
(520)-425-0443
EMAIL:
peppgraphicadvertising@
gmail.com
PHONE:
(310) 506-4318 (advertising)
(310) 506-4311 (main desk)
ADDRESS
Pepperdine Graphic Media
24255 Pacific Coast
Highway
Malibu, CA 90263
PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
The Pepperdine Graphic Newspaper is the nationally award-winning weekly
newspaper of Pepperdine University. Reaching a total audience of more than
5,000 people in the greater Malibu area each week, the Pepperdine Graphic is
the premier source of news for the university community.
THE FACTS:
10 issues per semester
More than 50 students on staff
Our alumni are employed by
news outlets such as Al-Jazeera
English, CNN, National Journal,
CBS, Disney, ABC and Warner
Bros.
NEWSPAPER
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PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
NEWSPAPER
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A4 Graphic
Polar vortex causes
rocky start to spring
By KATRINA KIRSCH
News Assistant
As the beginning of January brought the end of winter
break, students packed their
bags, traded beloved pajamas
for pants and prepared to begin
spring semester classes.
Returning to Malibu after
the new year often produces
feelings of motivation, anticipation and nostalgia for Netflix.
But for some, this travel season
was infiltrated by stress brought
on by the extremely frigid
weather experienced through
the East Coast, Midwest and
even a few Southern states.
Dubbed the “polar vortex,”
this long lasting cold front
wreaked havoc on air travel,
leaving passengers stranded for
hours and in some cases days.
As flights were constantly delayed and then cancelled,
students had no option but to
ride out the storm. Senior Jack
Sherrer was stuck in Indianapolis, Ind., after attending a leadership conference.
Sherrer’s flight was scheduled to depart the afternoon of
Jan. 5, but his flight was cancelled. Sherrer said he grew up
in Georgia, so he is not accustomed to the cold conditions of
the Midwest. “It was the coldest
weather I’ve ever been in,” he
said.
According to The Weather
Channel, Jan. 5 marked the second snowiest day in the history
of Indianapolis, with 11.4 inches of snow recorded at the Indianapolis International Airport.
Sherrer braved the weather one
afternoon in search of food, and
found the city had not prepared
for such conditions.
“We went to the grocery
store and almost all of the food
was gone,” Sherrer said. Forced
to miss his first two days of
classes, Sherrer said his time
spent waiting in a shut-down
city was “stressful at the beginning” and he “couldn’t stand”
not being at Pepperdine. Fortunately, professors were instructed to take the circumstances
into consideration and allowed
the delayed students time to
make up missed work.
“Everyone’s been very understanding,” Sherrer said,
noting how his complete class
schedule alteration worked out
favorably in the end.
Even though junior Morgan Rockman was able to return to Malibu in time for her
classes Tuesday, she experienced
similar stress and delays while
returning to Los Angeles. Departing from Houston on Saturday morning, Rockman flew
Southwest airlines to catch a
connection in Las Vegas. However, due to a delay in Houston,
she missed her connection in
Las Vegas and had to wait for
another flight to LAX.
Upon arriving at LAX, she
said she found out her bags
had not made it with her, and
that there were hundreds of unclaimed bags in baggage claim,
waiting to be picked up.
Like Sherrer, Rockman
emailed her professors about
the travel delays and was granted time to make up her work.
While traveling back to Pepperdine was stressful, Rockman
said she was able to handle it
since so many other students
were having the same problems.
J
[email protected]
NEWS
January 16, 2014
LINK: Group
fights
FULL
PAGE
11”
20”
for recognition
asXclub
FROM A1
live on starvation rations and
are forced into hard labor.
Chung, who is the Activities Chair for the Korean
Student Association, tried
and failed to get Pepperdine’s
LiNK chapter — also named
“LiNK Rescue Team” — approved by ICC in 2009, 2011,
2012 and 2013. After Chung
took a leave of absence due to
personal reasons, the LiNK
Rescue Team was absorbed
by KSA, a move that Chung
did not support: “After that,
[LiNK] kind of died out.”
After a year of no LiNK
activity, KSA started Korean Culture Night, an annual
fundraising event that includes live music and authentic Korean food.
The entirety of KCN’s proceeds is donated to LiNK in
an effort to help sustain more
rescues, Chung said.
LiNK operates through donations, and $2,500 can rescue
a refugee. Out of the $2,500,
$250 are directed to cover basic needs, $500 for transportation, $100 for accommodation,
$1,350 for rescue fees and
$300 for miscellaneous costs.
According to Intercultural
Affairs Director Kari Enge,
there are approximately 130
clubs on campus that focus
on academic, cultural, athletic,
Greek and spiritual goals.
To start a club, students
must submit an online application through a database
known as “The Vine” and wait
for a response from an ICC
advisor.
Enge said some examples
of “red flags” that appear when
clubs are starting include
when a group can exist without official recognition, when
it goes against the University
mission or if it would serve as
a danger to students.
The ICC advisory committee, comprised of staff from
Student Activities, Campus
Recreation, the Chaplain’s Office and Intercultural Affairs
made the decision to deny
LiNK’s application to become
an official club.
Enge wrote in an email
that the advisory board denied
the application even though
they “believe and support the
LiNK cause and are extremely
proud of [the] students.
“Based on the success that
they have had in raising funds
and awareness through the
KSA organization, we did not
believe it warranted the creation of a separate club,” Enge
wrote.
This year, after another rejection, Chung said, “The impression I got is that they have
limited resources and can only
take care of a certain number
of clubs. They believe LiNK
should be a subcommittee of
KSA.”
Chung said he is confused
about ICC’s decision. “They
seemed very convinced LiNK
has a great purpose but for
some reason they have continuously rejected LiNK as an
individual organization. It’s
Color: $950
B&W: $700
sad. We completely respect
the decision but you have to
wonder.”
Vice President of the LiNK
Rescue Team Janessa Bokyung
Chun said, “LiNK should be
authorized as a separate independent organization group
because at this point the North
Korean issue is only seen as a
political issue. However, it’s
also a human rights issue.”
Chun, whose grandfather
was North Korean, also mentioned that one of the main
reasons LiNK should be an
official club at Pepperdine
is that it has a defined road
ahead. “LiNK has a concrete
action plan and a way to execute it to positively impact
North Korea.”
Chung said Pepperdine is
famous for its Social Action
and Justice programs, which
he said is why he doesn’t understand why there can’t be
more than a couple of social
activism groups.
“Isn’t the purpose of having
a student organization having
a club around for issues that
students care about and act
upon?” Chung said.
Chung said he believes the
LiNK Rescue Team should be
separated from KSA because
there isn’t enough time, space
or manpower.
“KSA has a lot of things
going on its own, so it’s very
difficult for us to do any kind
of LiNK operations. Activities
don’t happen out of the blue.
It takes weeks of prep, weekly
meetings, daily work from the
E-board members.”
Enge wrote that KSA had
been successful in raising
awareness for the LiNK cause,
and that, “As a result, I see the
success of the group only increasing as they maintain their
involvement in KSA and mobilize as a committee whose
sole charge is to build awareness and raise funds toward
this invaluable cause.”
Regarding the future of
the LINK Rescue Team, Enge
wrote, “We want to discourage
having multiple sub-groups of
organizations that would best
be suited as part of a larger organization, thus promoting an
engendering collaboration.”
This year’s denial hasn’t
trumped Chung’s spirit. He
is the liaison between Pepperdine and LiNK’s headquarters
in Torrance, Calif., and was in
charge of organizing the first
ever LiNK summit in July.
The event will be a threeday conference hosted by Pepperdine in which there will be
a wide range of talks about
issues in North Korea as well
as LiNK’s future as a global
network.
J
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PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
The Graphic Online Daily is the online home of the Pepperdine Graphic, found
at pepperdine-graphic.com. The website has grown to become a leader for
local news and information within the Pepperdine community. Our interactive
content features the latest news, sports, life & arts, editorial, opinion and
entertainment information.
THE FACTS:
New content
uploaded daily
generating more
than 20,000 page
views per month.
Offers exclusive content
not published in the print
edition, such as breaking
news updates, student
blogs and video blogs
Its interactivity and
presence on social media
provide an important
forum for community
discussions
ONLINE
STATISTICS
Avg. page views per Avg. page views per
month for 2013-2014 month for 2014-2015
21,000
32,000
Projected page views per
month for the 2014-2015
school year:
Increase of
52.4%
in one year
33,000
PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
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PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
MAGAZINE
PUBLICATIONS
CURRENTS MAGAZINE
is a biannual college lifestyle and features magazine published
in the fall and spring. It centers on the college experience,
from hip restaurant hangouts, to fashion trends, to health and
wellness. Currents is the magazine for students, by students,
distributed to nearly 5,000 people within the Pepperdine
community and throughout the greater Malibu/Calabasas area.
THE HOUSING GUIDE
is an on and off-campus housing magazine published in the
spring. It serves as a resource for faculty, staff and students and
provides real estate brokers, apartment owners and property
managers the opportunity to directly showcase their available
housing options to our captive audience.
PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
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PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
OUTDOOR
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Pepperdine market. With its 24/7 visibility in nearly
20 of the highest traffic areas on campus, your
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The advertising space at the top of the newsstands
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PEPPERDINE GRAPHIC MEDIA | 2015 - 2016
PUBLICATION SCHEDULE
The Pepperdine Graphic newspaper publishes once per week,
Currents magazine once per semester, the Housing Guide once
per year, and Graphic Online Daily is available 24/7.
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PEPPERDINE GRAPHIC MEDIA
24255 PACIFIC COAST HIGHWAY
MALIBU, CALIFORNIA 90263
[email protected]
TEL : 310.506.4318
FAX : 310.506.4411