AIRSAGE CUSTOMER SUCCESS

AIRSAGE CUSTOMER SUCCESS
BACKGROUND
NUSTATS LLC
NuStats, LLC is a full-service survey research consultancy
specializing in complex and large-scale social research studies
and data analytics. For nearly 30 years, the firm’s reputation has
grown within the transportation research industry, fusing the
science and art of research with technological innovations and
advanced practices. Headquartered in Austin, Texas, NuStats
provides technological solutions for data collection and analysis
to clients throughout the United States, and has an international
consulting presence through its virtual call centers.
“It just took a couple of weeks
CHALLENGE
including consultation with
the client to analyze the data.
That was really amazing! We
captured information on regional
commuters that we would have
otherwise missed with our local
travel survey data.”
- Lucia Lanini, Sr. Research
Associate and Project Manager
for NuStats LLC.
Working on a traffic-reduction project in Sierra Vista, Arizona,
NuStats came to AirSage with a request for data that would 1)
augment and 2) validate data that had been gathered using a
traditional travel study.
The project, which was led by Lucia Lanini, sought to identify
high-volume corridors (Origin-Destination pairs), and
specifically, commute travel extending beyond the city-specific
boundaries to include the Fort Huachuca military base, and
surrounding metropolitan areas including Tucson and Bisbee.
Capturing regional data like this has, historically, required
expensive and time-consuming long-distance travel surveys.
NuStats believed that supplementing their travel study data by
capturing commuting patterns outside of the city would deliver
a bigger picture of regional travel behavior, and further validate
their small sample of trips collected through the travel survey.
“We needed a partner that had access to more
information than we’ve received before and
in a timely and cost effective manner.”
ABOUT AIRSAGE
A pioneer in population analytics —
is the largest provider of consumer
locations and population movement
intelligence in the U.S. Each day,
AirSage uses patented technology to
capture and analyze more than 15
billion anonymous, real-time, cellularsignal data points to identify travel
patterns and transportation trends.
Partnerships with the nation’s largest
wireless carriers give AirSage exclusive
access to data from more than 100
million mobile devices. Analyzed and
aggregated, AirSage data provides
actionable insights into where and
when people travel and is transforming
the transportation industry, commercial
enterprises and a diverse range of
industries. www.airsage.com
AIRSAGE CUSTOMER SUCCESS
SOLUTION
A world leader in analyzing wireless signal data for value-added applications such as OriginDestination (OD) matrices, AirSage was able to quickly address this challenge. For this project,
AirSage provided NuStats with one month of population analytics (provided for the same month
as NuStats travel survey, thus facilitating a direct “apples to apples” comparison), that included
regional commute data across 6,084 geographic zones between Tucson and Sierra Vista, Arizona.
“Smaller, regional travel surveys allow us to collect all of that interesting
demographic information that modelers require; we found that by augmenting
travel survey data with AirSage OD data, we could validate our data and provide
our clients with a more comprehensive regional picture of travel behavior.”
said Lucia Lanini, NuStats LLC.
RESULTS
In lieu of conducting an expensive long-distance survey, NuStats was able to validate their travel
survey data and expand on conclusions about regional commute patterns with AirSage mobile
device insights in a shorter amount of time, with reduced costs and using less resources. “The data
saved manpower. The data collection team initially included 20-60 collectors and that manpower
wasn’t needed with AirSage data. When we got that, we were able to reduce the team to just a
handful of data analysts and GIS specialists.”
AirSage also provided NuStats with a consulting session that provided detailed analysis of the data.
During this one-on-one meeting, AirSage was able to advise NuStats about the time of day and trip
purpose benefits of the mobile data that garnered them greater insight into the region’s travelers.
“It just took a couple of weeks including consultation with the client to
analyze the data. That was really amazing! We captured information on
regional commuters that we would have otherwise missed with our local
travel survey data.”