ella dvornik

Transcription

ella dvornik

Atlantic Grupa Newsletter I No 18 I June 2011. I
Quarterly Issue
WE KNOW WHY
OUR COFFEE IS THE BEST
Atlantic Brands
Multipower
ZOI
leading distributor in Serbia
leading brand at the European fair
Winter Olympics integrations
Atlantic News 18_ENG.indd 1
6/16/11 12:01 PM
NEWS
CENTRAL MARKETING
NEW DEPARTMENT WITH RESPONSIBILITIES WITHIN ALL OF ATLANTIC
CENTRAL MARKETING
Aleksandra Kregar Brus / Director
CENTRAL MARKETING
DEVELOPMENT
PROJECTS
Aleksandra Kregar Brus
MEDIA
MARKETING
RESEARCH
MARKETING
SERVICES
head
Majda BerislaviÊ
Majda BerislaviÊ
BerislaviÊ,
Medi
diaa manag
ger
Slo,, Cro
o
Suzana LonËar
Mina BogosavljeviÊ
Katja Ugrin
Marina Tisaj
project manager
Violeta GrubišiÊ
Media manager
Srb, BiH, Mne, Mac
Barbara Rogelja
ŠkerliË
Rok Žerjal
Analyst junior
SLO: Dragan Spremo (EVENT)
Gordana Maher (BTL)
Nuša Setnikar(POS)
HRV: Darko GrubišiÊ (POS)
Gordana JajËeviÊ (BTL)
Krešimir RajakoviÊ (EVENT)
BIH: Denis AmitoviÊ
A new department, Central Marketing, has been set up within
the operating system of Atlantic Grupa. The department’s responsibilities lie within all of Atlantic Grupa and it was established with the goal of achieving optimal synergies and improving
the standards, methodology, and effects of marketing within
the Atlantic Grupa framework.
A new department, Central Marketing, was
formed as a part of the operating system of
Atlantic Grupa. Central marketing covers the
responsibilities of three different departments
of Atlantic Grupa and Droga Kolinska (Strategic Marketing and Development, part of DK
Group Communications and the Marketing
services, which up until now worked within
the Consumer Health Care Division of Atlantic Grupa), now with a greater range of brands
and markets. Strategic Marketing and Development, part of DK Group Communications
and the Marketing services, which up until
now worked within the Consumer Health Care
Division now work within the new Department.
„Atlantic Grupa is part of the FMCG food
industry, which is a mature, highly competitive,
and globally present industry. Internationalisation is a trend that causes great changes
in industry, and internationalisation and con-
SRB: Jadranka ÐuriÊ (POS)
Marija NešiÊ (BTL)
Andrea Parun (EVENT)
solidation of retailers, big discounts, and the
growing trend of private label brands present
a large problem since both trends are quickly
taking place within the EU and the region. Due
to this, the main efficiency motivators in our
industry are marketing (systematic investment
in brand development and growth) and managing large marketing costs and budgets,”
explained Aleksandra Kregar Brus, head of
Central Marketing.
Central marketing is a very important group function, because after the acquisition, it is
essential for Atlantic Grupa to master and set
up modern marketing processes, to affect the
organisation’s marketing culture, and to introduce contemporary principles, such as: consumer orientation, global thinking, and measuring marketing activities.
Each function exists in the various development phases of the company, and each has
a different role, so the first phase of Central
marketing is uniting and controlling all budgets, reports, and policies at the AG level. The
role of Central Marketing is the professional
support to top management and assisting the
Senior Vice President for Business Operations, process optimisation, work methodology,
standards and synergies at the AG level.
ATLANTIC NEWS • 2
6/16/11 12:01 PM
NEWS
CENTRAL PURCHASING
NEW JOINT PURCHASING ORGANISATION OF ATLANTIC GRUPA
The reorganisation of the purchasing organisation
was conducted during February and March of this year as a
part of the reorganisation of corporate support functions of
Atlantic Grupa.
During February and March of this year, the
reorganisation of the purchasing organisation took place. According to the new organisation, purchasing has been organised as a
corporative and centrally managed function
zed managing system of purchasing categories is a continuation of earlier used practices
that have resulted in a significant decrease
of purchasing costs and a higher quality of
relationship management with suppliers. The
of the company revenue goes to purchasing
costs, as well as the fact that reaching a profit
directly depends on cutting purchasing costs,
it is a great responsibility for the purchasing
organization to achieve the outlined business
The Central Purchasing Team
acting as a part of Business Operations, and
its task is to obtain the materials and services
necessary for the conduct of business processes within all divisions of Atlantic Grupa,
as well as corporate support functions. After
the integration of Droga Kolinska’s business
into the Atlantic Grupa system, this form of
purchasing organization was recognised as
optimal for the maximum use of the synergies between purchasing for the needs of
AG and DK while at the same time keeping
operative purchasing processes close to the
internal users, so that they could take place
there where the need for some materials or
services exists. A better negotiating position
with suppliers is achieved, enabling the central development of competencies in the area
of purchasing and market purchasing, while
optimally using the existing operative purchasing system. Central purchasing bases
its conduct on the managing principles of
purchasing categories, which are those that
have been identified in the preparation part
of integration activities as shared by at least
two divisions or business areas, or those of
special significance for company conduct.
Including all the most important purchasing
categories of Droga Kolinska in the centrali-
purchasing organization has two basic areas
of conduct: the area of managing purchasing categories, and the area of operational
purchasing. Each of those purchasing teams
is managed by a Purchasing Manager, and
Martin Eckhoff, who was already the Purchasing Manager responsible for the purchase
in Germany, has been joined by the newly
appointed Purchasing Managers for Croatia
(Damir Herceg), Slovenia and Bosnia and
Herzegovina (Peter OvniË), and Serbia and
Macedonia (Nebojša Vokši). The purchasing
managers and the lead buyers are directly
responsible to the Executive Director of Central Purchasing, Danijel Banek, who is, in turn,
directly responsible to the Senior Vice President for Business Operations, Mladen Veber.
“Even though the current situation on the
global purchasing market isn’t inclined to initiatives for decreasing purchasing costs since most of the prices of traded goods and
resources based on them are at an extremely
high level, the new purchasing organization
will have the task of efficiently managing purchasing costs and creating the preconditions
for achieving the planned company business
results, as well as its further growth. Taking
into account the fact that almost two thirds
goals of each division in Atlantic Grupa, as
well as of the company as a whole,” stressed
Danijel Banek, Executive Director of Central
Purchasing. “Still, these poor circumstances
are also a chance to differentiate ourselves
from the competition is all areas of conduct,
as well as in purchasing conduct, so we will
use the new size and strength of Atlantic
Grupa, an international network of experien-
Danijel Banek
ced buyers, the competence and knowledge
in the field of purchasing that we have in the
company, as well as advanced technology
and tools for monitoring the purchasing market in order to use purchasing to increase
the value of the company and its products,”
added Banek.
3 • ATLANTIC NEWS
6/16/11 12:01 PM
NEWS
ATLANTIC BRANDS
new distribution giant on the Serbian market
As a result of integration activities in the
e
market of Serbia, distribution operationss
of the Droga Kolinska Division were fullyy
merged into the Distribution Division. Afterr
the process of consolidating distribution-lo-gistics systems in all regional markets had
begun at the end of the last year, with the
e
final move to new locations at the beginning
of March, this process was also successfullyy
finalized and consequently we operate as a
single distribution entity in the Serbian mar-ket under the name - Atlantic Brands.
Atlantic Brands includes the distribu-tion of the entire assortment of own and
principal brands under Atlantic Grupa. The
e
company’s registered office is in Belgra-de at the address Kumodraška 249, at the
location of the production plant of Štark
or the Business Unit for Sweet and Salty
Products. The central distribution centre is
located in Šimanovci, 40 km from Belgrade
on the Belgrade - Zagreb highway, while the
remaining distribution centres are located in
Srbobran, »aËak and Niš. The distribution
Aleksandar StojkoviÊ, Miodrag SreÊkoviÊ, Bojan DimitrijeviÊ and Branislav JovanoviÊ
model in the Serbian market implies a highly
developed work technology in all segments from logistics and distribution in all channels
to key account management and trade marketing. „At this moment it is most important
to persist in the market game which is before us, for which we now have all the preconditions. We believe in our strength because
we know we are dedicated to work and our
knowledge and joined positive energy is the
key to our future successes. This synergy
is also felt by all our partners and potential
associates and this is the launching board
for our success. See you on the field!” said
Bojan KlariÊ, the Distribution Division’s Senior Executive Director of Regional Markets.
Revenue growth
in the context of integration of Droga Kolinska
In the first quarter of 2011, Atlantic Grupa achieved
total sales revenues of HRK 976.2 million, which
is an increase of 93.6% in relation to the same
period last year. Earnings before interest, taxes,
depreciation and amortization (EBITDA) are 116.1
percent higher while net loss amounts to HRK 11
million due to the linear impact of financial expenditure related to the acquisition of Droga Kolinska
and historically most unfavourable impact on business operations in the first quarter. Along with
the sales revenues realised by Droga Kolinska,
Atlantic Grupa’s total sales growth was achieved
largely due to contributions of the Sports and Functional Food Division, which posts the highest growth
of sales revenues of 26.2 percent and the Pharma
Division with a 14.7 percent growth. The first quarter
was marked by integration of Droga Kolinska into
the system of Atlantic Grupa. Consequently, a merger of Atlantic Grupa’s and Droga Kolinska’s sales
and distribution operations was carried out in all
regional markets and was consolidated within the
Distribution Division.
Zoran StankoviÊ
Emil Tedeschi
among renowned lecturers in the U.S. universities
At the end of February, Atlantic Grupa’s President of the Management Board Emil Tedeschi
guest lectured at two prestigious U.S. universities, Duke and NYU, where he presented the business model and development vision of Atlantic
Grupa to business postgraduates who welcomed him with great interest. The student turnout in both lectures held at the Duke’s Fuqua
Emil Tedeschi
School of Business and NYU’s Stern School of
Business was exceptional and after each lecture a series of questions followed, of which some,
due to their number, were answered during informal gatherings after the lectures. At NYU,
official comments on the university’s web pages
called Emil Tedeschi’s presentation energetic
and fascinating.
ATLANTIC NEWS • 4
6/16/11 12:01 PM
NEWS
FARMACIA NUTRITION
COUNSELLING CENTRE AND
SPECIALISED STORE OPENED
Farmacia nutrition counselling centre and specialised store
located in premises under the pharmacy (level -1) at the address Ilica 11
were opened on 8 April and their concept is unique because you can find
everything necessary for healthy living with a multidisciplinary approach
in patient care offered by pharmacists, nutritionists and doctors.
Nutrition counselling centre
This centre and specialised store offer
assistance to all persons who have health
problems, suffer from being overweight or
simply want to learn how to eat correctly.
In pleasant and modern designed premises of the counselling centre, from Monday to Friday, between 11-19 h, nutritionists
will answer all questions related to nutrition
and offer a possibility of creating a personal nutrition plan in line with individual
needs.
FARMACIA nutrition counselling centre
offers a multitude of services; with a special apparatus GAIA, based on the method
of electrical impedance, the centre offers a
possibility of complete analysis of the body
composition. GAIA will tell you how much
fat tissue, muscle, water and minerals you
have in your body while nutritionists, together with their clients, will comment on
the results of the performed analysis. In
addition to the body composition, GAIA
also identifies your daily energy requirements and assesses your biological age.
FARMACIA nutrition counselling centre
also offers a possibility of creating an individual nutrition plan, which is preceded by
taking a detailed nutritional case history
by filling out a questionnaire on nutritional
habits and personal preferences and takes
into account the existing diagnoses. Based
on the filled out questionnaire, nutritionists
may prepare menus for 7, 14 or 21 days,
depending on wishes, and the centre also
offers a possibility of scheduling control
exams for the purpose of monitoring client
progress. Additional support to nutritionists in the counselling centre is provided
by a team of pharmacists and doctors who
participate in creating specific guidelines
and recommendations on taking dietary
supplements and pharmacotherapy. Through the joining of its competences, the
expert team of the FARMACIA nutrition
counselling centre ensures an integrated multidisciplinary care for its patients
and their health improvement. At the
webpage www.farmacia.hr you can find
other details on the counselling centre’s
concept, services, assortment specificities
and follow events and schedule of the counselling centre.
Andrea KošËeÊ
5 • ATLANTIC NEWS
6/16/11 12:01 PM
PRODUCTS
ARGETA WINS A GOLD
EFFIE FOR COMMUNICATION
Argeta - The Good Side of Bread, followed in 2008 by a silver
Effie for the Argeta Tuna campaign and in 2010 by a bronze Euro
Effie for the Argeta Junior campaign.
EFFECTIVENESS
An Effie rewards those truly efficient achievements and
outstanding results in the field of marketing communications
and it points in an independent, unambiguous and demonstrable
manner to the direct connection between communication and
the achievement, or even surpassing, of business, marketing and
communication targets. The Effie is the most prestigious award
in the field of marketing communications in Slovenia.
Enzo Smrekar, a member of the management board of
Droga Kolinska, greeted the new Effie award for Argeta with the
following words:
Argeta goes from success to success. At last night's awards
ceremony Argeta received a gold Effie for its Argeta Junior
campaign and a special award for the use of market research.
This is not Argeta's first award for communication effectiveness
in recent years: in 2004 Argeta won a gold Effie for its campaign
"Argeta's success is the product of committed and
dedicated work of all our employees involved in the brand
programme. Their professionalism, passion and attachment are
apparent in the outstanding quality both of the product itself
and of all the activities connected with the brand. We receive
a daily confirmation of our work results on the market from our
customers."
Winning team of Droga Kolinska Division
Grand kafa - trust worth
its weight in gold
Ralon ended 2010
as the best-sold aftershave
This spring, Grand kafa launched its new campaign with the slogan Trust worth its weight in gold, because, thanks to its loyal consumers, has been the best sold coffee in Serbia for more than
ten years. Consumer loyalty needs to be deserved and maintained,
so Grand kafa is revealing the secret to a
perfect cup of coffee
- unique scent and taste, which has a dash
of something extra in
the form of consumer
loyalty. This campaign, which confirms
the leading position
of this brand, has a
strong media mix, and
consumers are being
Damjan RadenkoviÊ
given gift sets.
Ralon, one of the oldest
brands of the Consumer
Health Care Division, ended 2010 as the best-sold
product on the Croatian
market in the aftershave
category, according to results from AC Nielsen for
the November-December
period. Ralon Classic 85 ml
aftershave lotion, Atlantic’s
legendary brand that, after
25 years, underwent a redesign in the middle of last
year, once again proved its
strength in the category,
and the loyalty generations
of men feel towards it.
Marko Kufrin
ATLANTIC NEWS • 6
6/16/11 12:01 PM
From year to year, Barcaffé has strongly held the loyalty of its
consumers. The Trusted Brand award, which confirms consumer
trust in a brand, was received for the fifth year in a row. The number of loyal consumers increases yearly, which is a special reward
and an honour for the employees that care for the Barcaffé brand
year in and year out. The Trusted Brands survey, organized by the
Reader’s Digest magazine has the reputation of one of the biggest
European survey projects regarding the relationship between consumers and consumer
goods brands. The survey has been conducted for 11 years in a row
in 16 countries, and it
enables
comparisons
between countries because 20 categories are
identical in all countries,
while other categories
Jelena MilinkoviÊ and Alenka BernetiË
are chosen locally. After
four years of participating in local Slovenian surveys, this is the first year that Barcaffé
has joined the European Trusted Brands survey, where a total of 7
thousand Slovenian consumers participated.
Donat Mg in weight-loss promotions
Donat Mg, a brand of Droga Kolinska Division, launched a
weight-loss promotion on the Croatian and Slovenian markets,
which have the aim of fighting harmful substances in the organism and enabling candidates to completely cleanse their bodies
and regulate the balance of acids and bases, all with Donat Mg.
The ninety-day Donat Mg diet organized for the Slovenian market
started in April, and the ten candidates for the diet were chosen from a total of 426 applications. The candidates received
a supply of Donat Mg for 90
days, a 90-day diet handbook, a diet journal and a guaranteed support. On the Croatian market, at the end of
February, the “Get a great
body in 12 weeks” campaign started, were Donat Mg
was the golden sponsor, who
gave the candidates a supply
of Donat-Mg while the campaign lasts. Donat Mg helps
cleanse built-up harmful substances, and strengthens the
body, renews the overloaded
Candidates
digestive system, speeds up
the metabolism, but also reduces stress and anxiety and renews energy and vitality, which
makes the fight against extra kilograms easier, healthier, and
more successful.
Argeta and Cockta on Kopaonik
Argeta and Cockta
spent this winter being in the right place
at the right time. At
Kopaonik, the biggest
and the most beautiful
ski centre in Serbia,
from January to March
everything was marked
by these two brands.
With the slogan “Warm
up winter with the good side of bread,” Argeta managed to warm
up its consumers this winter with a series of promotions and taste-tests. In the busiest zones of the ski centre, Argeta Pikant
offered skiers a tasty bite, while Cockta refreshed them.
PRODUCTS
Barcaffé confirms its position as
Trusted Brand in Slovenia
Argeta at over 150 promotions
From February to March, Argeta held more than 150
promotions in large facilities throughout Serbia. Argeta’s
promotional team used those opportunities to promote
its products and offered taste-tests to current and future consumers, while
handing out attractive
Argeta gifts. Argeta pikant was the centre of
focus, and Pikant received extra-fortified placement within stores.
Farmacia - my online pharmacy
The largest private pharmacy chain Farmacia entered the new
year with a new website www.farmacia.hr. In accordance with the
Farmacia strategy that added value creates market recognition
and offers clients the highest degree of service in the pharmaceutical segmant, the new website is full of useful information
on both the pharmacies themselves as well as the extra services
offered by the professional and expert team of pharmacists. On
the Farmacia website, it is possible to choose a personal pharmacist, become informed on using the dermatological counseling
centre, register for check-up testing, find out everything about
healthy weight loss, quitting smoking, and other services that
make Farmacia the most advanced pharmacies in Croatia.
7 • ATLANTIC NEWS
6/16/11 12:01 PM
PRODUCTS
SMOKI, BANANICA AND NAPOLITANKE
AMONGST THE MOST LOVED ABROAD
The best-known and most loved Serbian brands in the world are
Bananica, Smoki, Plazma, Jafa and Eurokrem, according to research by the Serbian media Press, in which representatives of
chambers of commerce abroad, domestic marketing specialists
and consumers participated.
In this survey, Smoki and Bananica from Atlantic’s Droga
Kolinska Division showed how their tradition and quality are also
recognized outside the domestic market.
„Almost all the brands within the framework of Štark's program were created after the Second World War, and on that
note, they carry the spirit of a tradition lasting several decades
and emotions that remind us of our growing up. People carry
that emotion with themselves, wherever they go in the world,”
Štark’s Executive Director Matjaž Vodopivec commented the survey results.
Vesna Pakaj, Director of the Serbian Chamber of Commerce
Representative Office in France said for Press that the strongest
Serbian brands are ajvar, Bakina tajna jam and marmelade, ZaËin
C, Plazma, Medeno srce, chocolate bananas, Jafa, Smoki and
Štark neapolitan wafers. „We all grew up with these products, it is
our contact with our country and an always recognizable flavour,
which, when you fall in love with it once, you love it forever,” she
said. The situation in Germany is almost identical, where Knjaz
Miloš water, vacuum-packed Futoš sauerkraut, Plazma, Karneks
pate, ZaËin C, Smoki and Jafa cookies are the most popular
Serbian brands.
EXCELLENT RESPONSE TO COCKTA REGIONAL NEVERGREEN COMPETITION
In mid-March, Cockta’s unique regional Nevergreen campaign, where jury members (Aleksandar RadivojeviÊ, Ella
Dvornik and Sergej TrifunoviÊ) chose 6 talented representatives of the younger generation, who performed in
Cockta’s TV commercial and the web show Nevergreen,
drew to an end. The competition was part of Cockta’s regional campaign which started presenting on April 15th
with the aim of connecting six countries, Slovenia, Croatia, Serbia, Macedonia, Montenegro, and Bosnia and Herzegovina. “The young people from all the countries were
great, they showed and proved how much talent there is
in our region. Choosing the finalists was extremely difficult, because all the candidates completely delighted me,”
stated jury member Sergej TrifunoviÊ after the Zagreb
Jury members
Belgrade audition finalists
audition. “Cockta is part of our cultural identity and I am
proud we’re creating a new and unique story about the
drink of our and your youth. It’s time we show the world
Cockta’s youth and new creative image, which will bring
us closer to the younger generation who think of Cockta
differently than we do,” explained Rosana Turk, the regional brand manager. However, the international Cockta
competition isn’t the only novelty in the campaign which
will “conquer” Slovenia, Croatia, Serbia, Macedonia, Bosnia
and Herzegovina, and Montenegro. Cockta fans will be
able to enjoy it at spring promotions in all its flavours as
well as its new image that will be as interesting to the older
as it will be to the younger generations. The cult brand is
coming back in a “new outfit”.
ATLANTIC NEWS • 8
6/16/11 12:01 PM
In the first quarter of 2011, »oko Smoki invested significant effort
and media space to explain to its consumers how sweet it is. The
campaign with the slogan Surprisingly chocolatey was active during February and March on the markets of Serbia and Bosnia
and Herzegovina with
a media mix adapted to
the younger focus group. The information that
»oko Smoki is 78%
chocolate found itself not only in television
commercials, but also
in all places where teenagers find themselves
moving and socializing
most often, which included radio sponsorships
and appearances in
movie theatres and on
Facebook.
Goran »okorilo receives award
Multivita and the Kapetan Miša
AnastasijeviÊ award
The “Kapetan Miša AnastasijeviÊ” award ceremony was held on
March 30th, organized by the PanËevo Regional Chamber of
Commerce and the Faculty of Technical Sciences in Novi Sad, to
honour the most successful individuals, entrepreneurs, and companies in that region. Multivita was this year’s winner of the award
for the Best Brand category. Goran »okorilo, manager of logistics and sales accepted the prestigious award in the name of all
employees. A total of 20 awards were awarded to distinguished
individuals, entrepreneurs, and representatives of educational
and other public institutions. The Best Brand award for Multivita
proved once again that it is the absolute leader in its category.
Melem in a tube - an
original Croatian product
Starting the end of May, there is a new member of the Melem
family - Melem in a 50 ml tube! With its market presence of more
than 30 years, Melem has reached a recognizable quality and
consumer loyalty, so there is no doubt that this new product will
be a hit. Melem in a tube is designed for intensive care of sensitive skin of the entire
body. It offers an instant
feeling of comfort, it sooths and nourishes skin,
leaving it gently soft, and
smooth. It actively locks
in moisture, hydrates,
and softens dry skin of
the entire body, with a
reliably revitalizing action. Melem in a tube was
the reason the Croatian
Chamber of Commerce
visited Neva to launch
the procedure of expanding the rights of using the sign “Originally Croatian” on another
Melem product. The three-person committee visited Neva’s production plant in
Rakitje in order to
participate in the
production process of Melem in
a tube, which is a
mandatory procedure for the Technical Committee
according to the
Regulations
of
visually marking
Croatian products
and services. The
committee was received by representatives of all departments
that participated in the creation of the new Melem product, and
besides touring the factory, the emphasis of the visit was monitoring the quality of the raw materials and packaging, as well as the
technological processes used to create Melem, as well as other
Neva products. High standards, modern technological, and environmentally friendly business processes enabled the creation of
a series of high quality products in the Melem line.
PRODUCTS
Surprisingly chocolatey
Croatian Chamber of Commerce
9 • ATLANTIC NEWS
6/16/11 12:02 PM
PRODUCTS
Rosal Lip Balm
news
Rosal LipBalm has prepared two new limited editions! Rosal LipBalm Block 'n' Roll
offers unforgettable sunny days and the
SPF 30 factor offers extremely effective
protection from unwanted sunrays. The rich
formula intensively nurtures lips and prevents them from drying out, while the active ingredients envelop them with additional
moisture, making them irresistibly soft and
supple. The unique limited edition Rosal
LipBalm So Natural Denim will definitely
thrill all fans of denim who love beautiful
and nurtured lips.
New pear flavour in new
Cedevita candy design
This spring, Cedevita candies have prepared
a double surprise for its fans! The first bit of
news is that the range of Cedevita multivitamin candies has been enriched with a new
pear flavour, which besides having a refreshing fruity taste, also contains the already
well-known 9 vitamins, and the second piece
of news is a new and refreshed design.
Cedevita fans can now consume this
sweet, juicy fruit, which Homer called a
gift from the gods in the Odyssey, and the
court of Louis XIV considered a symbol
of luxury, in the shape of their favourite
candies, while enriching their bodies with 9
essential vitamins.
Since there are about a thousand types
of pears, and it is difficult to choose the
sweetest one, reach for Cedevita pear candies on the shelves of your store, end your
sweet sorrows, and enjoy this taste-bud reviving flavour. The new candy design with
a new logo and modern design will make
Cedevita candies even more recognizable
and desirable, and it’s up to you to try to eat
only one!
Expanded assortment of
Asepsoleta wet wipes
Štark kitchen
news - Cookies
Štark remained loyal to its quality and for all
those who have recognized it for decades, it
prepared Cookies, a new surprise according
to a recipe from Grandma’s kitchen. A mix of
eight grains, with a high chocolate chip content (19%), in each of the three irreplaceable
flavours - coconut, chocolate, and hazelnut,
will definitely awaken sweet memories and
remind us of Grandma’s skillful hands that
turn the highest quality natural ingredients
into true little gems with an enchanting scent
that takes us back to our childhood. For those who cannot choose a favourite flavour, we
recommend you choose all three - they taste
great together.
Just before the beginning of the new season the Consumer Health Care Division’s
Asepsoleta brand has been enriched with
two new products: Asepsoleta Fresh and
Asepsoleta Sensitive antiseptic wet wipes. With the
arrival of warmer days, when
more and more time is spent
outside the home, wet wipes become an irreplaceable item outdoors for a large
number of consumers, so
this brand, recognized for
its individually packaged disinfectant wipes, prepared a
new economical packaging
with 20 wet wipes. The main
characteristics of Asepsoleta, as one of the leader
in the growing on the go
segment, are the disinfectant action and
preserved freshness until the moment of
use, which are also characteristics of the
new products. Both types have a practical
cover that prevents the wipes from drying
out. The products have been dermatologically tested and are pH neutral for skin.
While Asepsoleta Fresh wet wipes capti-
vate us with a sophisticated fresh scent,
Asepsoleta Sensitive wet wipes contain
a formula specially made for cleaning sensitive skin.
ATLANTIC NEWS • 10
6/16/11 12:02 PM
PRODUCTS
Spring and summer
with Cedevita
Everyone can eat
like a king
This spring, Argeta delighted its loyal consumers with another new flavour. The name
of the new Argeta is completely appropriate for the warmer months - Primavera chicken pâté. It is a chicken pâté enriched with
chosen vegetables: red and yellow peppers,
onions, garlic, dried tomatoes, and chosen
herbs and spices. The new Argeta can be
found on the markets of Croatia, Slovenia,
Bosnia and Herzegovina, Serbia, Montenegro, Macedonia, and Kosovo. The new
After a long winter, the first messengers
of spring arrived, and with them, a real
surprise from Cedevita. For the first time,
Cedevita has come out with new spring
and summer packaging, with a 10% and
20% discounted price. Enjoy the new
attractive packages that come in limited
amounts; they are available in both
orange and lemon.
Cedevita GO! also
refreshes in lime
Since the beginning of May, Cedevita GO! has
been refreshing its fans in lime too. After following
the wishes of the fans of the legendary drink,
already available in orange and lemon, and with
the upcoming sunny and hot days, Cedevita GO!
has prepared a new flavour of its refreshing drink
for its consumers. The strong forces of Atlantic
Distribution have enabled the availability of the
new beverage from the Cedevita GO! line of
flavours at a large number of retail locations,
which guarantees you have the opportunity
to refresh yourself at every step.
campaign “Everyone can eat like a king”
aims to emphasise the fact that with Argeta, everyone can afford a high quality, if
not royal, treat. Besides presenting the new
flavour of Argeta, the campaign also serves
to remind consumers of the high quality of
all Argeta pâtés, which are prepared from
carefully chosen, high quality ingredients,
which is the main reason their flavour is so
outstanding. The flavour is so special that
Argeta
is good
enough
g
g
g for royalty.
y y
Plidenta Pro-t-action
- revolution in the
fight against caries
Experts from Atlantic’s Neva developed
d
Plidenta Pro-t-action, the first toothpa-ste in the world that contains an active
e
probiotic base Lactobacillus Pro-t-action..
The new Plidenta toothpaste, which the
e
Ministry of Health and Social Welfare cla-ssified as cosmetics with special purpose,,
prevents dental plaque, while Lactobacilluss
Pro-t-action contributes to removing the
e
bacterium Streptococcus mutans, the mostt
frequent cause of dental caries. Additionall
information
informatio
io
on on this
thi
hiss revolutionary
revo
re
volu
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t onar
onaryy toothpatoot
to
othp
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ste
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e may
mayy also
ma
also be
be found
fo
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und
d on
on a new webpage
www.plidenta.hr,
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iden
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tta
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as well
well as
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Consusting facts
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ab
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troo
oduction to the campaign Show Your Teeth
Teetth
to Caries with which Plidenta will once
again join the fight against cavities.
11 • ATLANTIC NEWS
6/16/11 12:02 PM
TOPIC OF THE ISSUE
READY FOR NEW ACCOMPLISHMENTS
AFTER INTEGRATION, UNITED IN THE MARKET RACE
HOW DO I SEE IT?
INTEGRATION EXPERIENCE AND THOUGHTS AS RECALLED BY DDK COLLEAGUES
SANJA JEVRIΔ AND SLAVICA LALOVIΔ - KAFA BU / DUŠKO BRKOVIΔ - SWEET AND SALTY BU / ANDREJ BELE
- BEVERAGES BU / NATAŠA GLADOVI» - DDK QUALITY ASSURANCE / DUŠAN LOREN»IΔ - ROGAŠKA OPERATIONS SECTOR
Nataša GladoviË
DDK quality manager
Nataša GladoviË
with a team from the Quality
Assurance Department
"Soon after the acquisition, in
December of last year, we contacted our colleagues from the
Quality Assurance Department of
the Consumer Health Care division
to exchange experiences and good
practices in our area of business. We are happy to report that
together we easily overcome the
complexity of the laws of the various markets, accept new, professional findings, send quality demands
to the suppliers and find solutions
for improving production processes.
We are still intensively working on
a shared approach to the sales
teams and are primarily trying
to establish a fast and efficient
communication for complaints and
returns, which is of special significance for Quality Assurance."
6/16/11 12:02 PM
Through integration, we have become part
of a complex organization that is the leader
in the regional food industry and distribution. We have brands that are untouchable
in the region, while some are becoming
revered beyond the region. Smoki, Cedevita and Bananica are generic categories.
Argeta is a category of its own. Who hasn’t
heard of Donat Mg? Serbia and Bosnia
and Herzegovina awaken to Grand kafe,
Slovenia to Barcaffe, and soon Croatians,
after they brush their teeth with Plidenta,
will enjoy the flavour of these coffees in
ever-greater numbers. Today, we have an
equally high level of service on all markets
in the distribution of consumer goods. Our
size, the breadth of the knowledge we
have, the tradition we have, the technology,
and above all, all our people - all of that
is our combined strength. Finally, we completed the integration stronger and better
organized. The sales organizations for all
regional markets were united. A new division of Atlantic Grupa, the Droga Kolinska
Division, was formed. Corporate support
functions were established at the Grupa
Andrej Bele
Executive Director of BU Beverages
level, organized in such a way that they can
optimally provide the necessary services in
all operative segments. What’s next? Work,
of course. The market isn’t that patient and
understanding, so during this integration,
we tried to assure that these processes
did not affect regular business flow. Today,
we can, satisfied with the completed tasks,
continue, focused on the implementation
of our set growth strategy. Our backs are
safe; we can fearlessly lean on our colleagues, and face the competition. The market
is in front of us, let’s conquer it.
TOPIC OF THE ISSUE
REGIONAL LEADERS
Dušan LorenËiÊ
Director of Rogaška Operations sector
“There is an adjustment period
needed for every novelty, be it a new
place, a new car…so in the integration of two large companies a “transitional period”, or adjustment phase, is
understood. Attitude towards change
is an individual thing, so that a lot
depends on us! Taking into account
all the completed tasks, of both business, as well as of sports, educational, and entertaining content, I can
conclude that integration is coming
to an end, and as far as I’m concerned, it has gone very well, and I think
I can conclude the same for the
team I lead!”
“Acquisitions are a common appearance
in business, often necessary, especially in
companies where, due to ownership issues,
there aren’t clear goals and development
plans. Our integration processes commenced immediately after the acquisition, and
the plans were presented at the first integration meeting in Olimje. So far, we have
reorganized sales, functionally restructured
departments, and for us in production, the
integration in the purchasing sector was
especially important. In our team, we
believe the integration was supported by the
proper information, quick and efficient
action, with the consciousness that a goodquality integration is a guarantee for longterm success.”
6/16/11 12:02 PM
TOPIC OF THE ISSUE
BU KAFA
“What is the secret to a perfect cup of our
the procoffee? The attention we give to each bean,
trust
fessionalism and dedication of our people, the
and
love
we build, the team spirit we develop, and the
growing,
the passion we express daily. Our brands are
while also strengthening a fantastic team.
Sanja JevriÊ, Sales Director of Kafa BU
and Slavica LaloviÊ, Senior Brand Manager
Integration has passed!
“It is impossible to get all the colleagues that make up our team on one photo.
These are just some of the members, but also those who are not seen daily are with
us: Dejan, Marija, Jelena, Dušan, Krešo, Alenka, Sašo, Armando, Aljoša, Igor Maglov,
Mirela MahmutoviÊ, Alma GuberiniË, Nebojša Jakimovski, Vinko MatiÊ, Dule PavloviÊ,
Ivana Kunoska, MilankaGligiÊ, Pera VidiÊ, Svetlana Stankova, Vesna Lupa, and many
more…and SreÊko NakiÊ. BU Kafa is going forward!”
“Partially due to my position, but also due to the BU I belong to,
and partially due to the method of conducting integration proceDirector of Operations Sector
sses, I have the feeling that this process passed almost unnotiSweet and Salty Business Unit
ced. In any case, without increased tension and significant effect
on daily business life.” “I think it’s also the impression of my co-workers, especially those employed in production. It was contributed to by the straightforwards messages from the owner regarding the future of the company
subject to the acquisition, as well as the colleagues from the integration teams, as well as the communication
of key activities and plans. Meeting new colleagues in informal socialization significantly helped quickly identify
with the new group.”
Duško BrkoviÊ
6/16/11 12:02 PM
ATLATIC TEAM
Atlantic Grupa’s
Winter Olympic
After the successfully completed integration
of Atlantic Grupa and Droga Kolinska on
all markets, company management gathered
on Jahorina at the end of April to mark
the end of the integration processes with
an Olympic spirit.
“Atlantic Grupa’s Winter Olympic Integrations” was the title of this year’s gathering on
Jahorina, the location that hosted the greatest sports event in our area - the 1984
Winter Olympics. The Atlantic team went
through an interesting teambuilding process, reliving their old athletic competitive spirit, bidding the winter and the successful integration processes farewell, ready for new
business achievements.
In accordance with the title, the first day of
the gathering started according to Olympic
regulations, so 12 teams took their Olympic
flags, Vice President Mladen Veber gave
official oath, while President of the Board,
Emil Tedeschi, officially opened the games
by lighting the Atlantic Olympic flame. The
night continued with an excellent concert by
Gibonni and his accompanying band, while
SMS Deutsch heated up the atmosphere
after the concert with evergreens from the
regional and global music scene.
The following day, in the athletic part of
the program, the teams were faced with six
challenges, that is, six Olympic disciplines in
which all participants could show their agility, precision, balance, and speed, in other
words, all the qualities they already demonstrated during the previous months of the
integration processes.
The second evening was marked by two
inspirational presentations. As coordinator
of the integration processes, Sandra FerenËak presented the integration results,
while Aleksandra StefanoviÊ, human resour-
ce manager for the Serbian market shared
her own experiences from the process. The
first presentation gave all the facts and data
regarding the processes, comparing the situation before and after the acquisition and
integration, while also presenting the plans
for the upcoming period.
Aleksandra StefanoviÊ held an inspirational presentation rich with audio-visual material that showed those present a
different type of comparison - the different
phases of integration were compared to a
roller coaster, with all the ups and downs,
clearly showing it isn’t a simple and equally
pleasant process, but that the final result is
positive, and most often results in the need
for repeating the experience, looking for the
same adrenaline rush once again.
6/16/11 12:03 PM
ATLATIC TEAM
SALES
CONFERENCES
REGION-WIDE
Sales conferences have been systematically
organized as a part of the integration processes and unification of the sales forces of
Atlantic Grupa and Droga Kolinska in order
to provide all with education and knowledge
of the brands in the expanded portfolio prior
to the united sales front in the region.
So in Portorož, representatives of all Business Units of the Droga Kolinska Division
presented all the interesting facts about,
and expectations for, certain brands to their
colleagues from sales. The conference was
opened with an introductory speech from
SreÊko NakiÊ Vice President of the Droga
Kolinska Division, followed by presentations
from Business Unites. Aleksandar PoznaniÊ
and Jelena Milinkovi» presented the Kava
Business Unit with a presentation titled “The
region wakes up with us” (Regija se budi s
nama), the Spreads Business Unit, led by
Ana Žunjanin and Nataša Gaon, presented
“Ready to win” (Spreman za pobjede), and
the Sweet and Salty Business Unit can
boast record sales of Bananica - 100 000
000 pieces. Milica JaniÊ, Nenad SimonoviÊ
and Aleksandar MladenoviÊ presented the
history of Štark from 1922 to present-day,
emphasising the best-known brands of that
Unit - Smoki and Bananica, the leaders in
all regional markets (except Croatia). Tatja-
na Erban from the Beverage Business Unit
introduced her colleagues to the history of
Donat Mg. The best-known brand of the
Beverage Business Unit - Cockta entered
the new year with a new slogan “Always
alive - Cockta” (Uvijek živa - Cockta). A
film that showed the history of Cockta, the
development of its packaging and advertising billboards, as well as its sponsorship of
the ski jumps on Planica since 1953 also
emphasised the fact that 50 million litres
of Cockta have been sold. The summarised
message of the second sales conference
organized March 18th in AranÐelovac before the united sales force for the Serbian
and Macedonian markets within the Distribution Division was that joint positive energy
is key to future success. Representatives
of Atlantic’s brands - Grand kafa, Smoki,
Bananica, Najlepše želje, Napolitanke,
Argeta, Cockta, Donat, Cedevita, Rosal,
Plidenta, and many others, introduced
the sales teams for Serbia and Macedonia
to the development plans and marketing activities for the retail locations for this year,
preparing them for a joint battle on the field.
A sales conference titled “Passion for
winning”, organized for the markets of Montenegro and Bosnia and Herzegovina, was
held April 1st and 2nd in Sarajevo, and
Tatjan Erban at a sales
conference in Portorož
the Olympic spirit and passion for winning
shown at the Winter Olympic Games in
1984 in that area was also present amongst
the 220 participants of this sales conference. The sales forces of Montenegro and Bosnia and Herzegovina had the chance to get
to know the business programs and plans,
and the sales strategy of the Droga Kolinska and Consumer Health Care Divisions.
After the work portion of the conference,
a guided tour of Sarajevo was organized,
and the informal part of the gathering ended with great fun. After the theoretical and
practical knowledge gained in Sarajevo,
the conference participants showed their
energy and enthusiasm for achieving the
ambitious sales plans on the field itself.
Ready for record in Aranelovac
6/16/11 12:03 PM
Macedonian team from Atlantic Trade Skopje on
4 March organised a lecture for gynaecologists
that was attended by a sizeable number of
220 doctors. The topics of the lecture were
Cervical Cancer Treatment Protocol, Cimicifuga
Racemoza - natural relief for menopause
symptoms and Importance of vitamin-mineral
supplements for pregnant women and infants,
which all attracted the profession to the lectures
which, in addition to lecturers gynaecologists,
were held by Atlanticers Svetlana Arsovska,
Darko Daskalov.
ZAGREB
At the beginning of March, in Zagreb, the first
lecture in a cycle of professional lectures on Fidifarm innovations was held, and they have also
been organized in Osijek, Rijeka, and Split. The
gathering was led by the Executive Director of
Marketing in Fidifarm, Josipa Mazalin Protulipac. At the lecture, the OTC medicine Ulcodyn
75mg, which prevents and helps fight symptoms
such as heartburn, poor digestion, and hyperacidity, was presented, and Tomislav VojvodiÊ,
brand manager for OTC, presented it in detail
with special emphasis on (effervescent tablets)
and its advantages in comparison to the conventional form of ranitidine (tablets). At the lecture
for treating haemorrhoids, there was talk about
using natural ingredients, and Dietpharm’s pro-
duct for easing haemorrhoid pain - Hemero
Protect cream with Beta Glucan was presented.
Katarina KujundžiÊ, Dietpharm Brand Manager,
held the last lecture at the gathering where she
presented Hemero Protect cream in detail.
ROVINJ
TUZLA
This year at the 6th Croatian Congress on Osteoporosis, Dietpharm once again presented its
superb products. Around 250 Physiatrists and
Rheumatologists from Croatia, and around 40
from Bosnia and Herzegovina, Slovenia and Serbia attended the congress, which was of regional
character this year. Emphasis was placed on presenting the best-known Dietpharm products for
protecting bones and joints Calcium Citrate+D
effervescent tablets, Kondroin®Forte tablets
and Hailuron direct® tablets, which have been
The Consumer Health Care and Pharma Divisions joined forces and held a professional lecture
in the Tuzla County. Neva presented its Melem
brand and its possible applications in the Ekom
kanal pharmacy. The lecture was held by Arijana
MeštroviÊ, Head of the Education Centre, with
special emphasis on Melem and its much wider
application in all life situations. Fidifarm presented Ginko Omega capsules and HemeroProtect
cream, while everyone present listened closely to
the lecture by Natalija KanaËki, Head of Medical
A survey conducted by the Internet portal Moj
Posao regarding the most attractive employers
placed Atlantic Grupa at an excellent 9th place,
which is 4 places better than last year. In the First
Choice Employer survey, which was conducted in
February, more than 1000 people participated,
and the results are an indicator exclusively of
the perception of those surveyed regarding the
companies themselves, according to their free
choice (the survey did not offer names of companies to choose from). For the second year in a
row, first place was taken by dm-drogerie markt
with 12.5% of votes. The crucial reasons for choosing a first choice employer are: job security and
ATLATIC TEAM
SKOPJE
DIETPHARM
EDUCATES
REGIONALLY
Katarina KujundžiÊ
Ana MarušiÊ
Svetlana Arsovska
Services of Fidifarm, on the advantages of the
combination of gingko, omega 3 fatty acids, and
the vitamin B complex.
Natalija KanaËki
leading position in the sector, which were most
important for 44% of those surveyed. Job security most likely made its way to first place this
year because of the crisis, as it was third place
last year behind the leading position in the sector
and opportunities for advancement. This year, the
employer’s social responsibility took third place
with 42 percent, and harmonic relationships at
the workplace were important for 41 percent of
those surveyed. The salary and other material benefits were a crucial factor of attractiveness for
39 percent of those surveyed, which made that
reason only 5th place, as well as professional advancement and total image in the business world.
6/16/11 12:03 PM
ATLATIC TEAM
Bionatura
awards Atlantic
employees’ initiative
On quality
standards in
Rogaška Slatina
New projects
of the ICT team
A
O
n the past quarter, the Information and
Communication Technology Department
was marked by a series of news. At the
beginning of March, in the new Atlantic
Brands company with headquarters in
Belgrade, an MIS business solution, which
is used by DK companies in the eastern
region (Serbia, Bosnia and Herzegovina,
Macedonia), was implemented, and it
was completed in a very short time with
significant effort and energy from the IT
team. The reorganization of the logistic
operations in Serbia, where 11 logistic
centres were closed, and four new ones
were opened, demanded the organisation
of the necessary infrastructure, including
telecommunications, local networks,
business services, and moving equipment
and systems from the IT team, in close
cooperation with the Investment and Maintenance Department. After the acquisition
of KalniËke vode, the company was successfully integrated into Cedevita’s SAP
system, after which a part of operations
was separated into the Bionatura Bidon
Vode company.
n interesting opportunity offered
by the Bionatura Bidon Vode d.o.o.
excited all Atlantic employees with an
invitation to, as a part of the Atlantic family,
contribute to the promotion of its products
and services. All Atlantic Grupa employees,
regardless of the company where they are
employed, can take part in this interesting
incentive. The goal of the incentive is to attract
as many new clients for Bionatura Bidon
Vode d.o.o., that is, to get them to sign for the
installation of new water coolers for private
consumers or businesses. The incentive will
last 9 months (April 5, 2011 - December 31,
2011), and all employees of Atlantic Grupa
from the Croatian market, regardless of their
position and the company they work for,
can participate. In order to ease the task for
employees, discounted prices have been
defined for new customers, and in order to
additionally motivate the desire to participate,
interesting financial rewards have also been
designated.
n April 12th and 13th, surrounded by
one of the oldest European spas, in
Rogaška Slatina, a Quality Conference of the Droga Kolinska Division was held.
Colleagues from Quality Assurance of the
Consumer Health Care Division attended
the conference for the first time. On the first
day of the conference, in the introduction,
Head of Quality Assurance of Droga Kolinska
Division, Nataša GladoviË, presented an
overview of process success for 2010 and
presented plans for the current year. This was
followed by the presentation of the main topic
of preparing for the introduction of FS 22000
standard and the activities planned in order to
obtain the certificate. At the end, Natalija Fink,
director of Quality Assurance of the Consumer Health Care Division shared her own
experiences of introducing IFS standards with
her colleagues. The first workday ended with a
presentation by Aljaž »oh, head of
development and production quality in Rogaška Slatina, who introduced the participants
to the interesting parts of that area, the
thermal waters, and Donat Mg water in an
interesting lecture.
I
Zoran TeofiloviÊ
Rosal, Gloria and Generalturist
gifted a trip to Cosmoprof
In a contest organised by Rosal, Gloria magazine, and Generalturist tour operator, the
winners of a weekend trip, every woman’s
dream, were drawn: to the biggest European cosmetics fair COSMOPROF in Bologna, with the slogan “Lust for beauty”.
The winners, accompanied by journalists
and photographers from Gloria, and Daniela ŽivkoviÊ SimiÊ, brand manager for
Rosal, enjoyed their first visit to Bologna,
where they were treated to a tour of the
city and a tasting of the gastronomic delights of the Emilia-Romagna region. Their
base was the Neva booth, where they were
awaited by colleagues from the Consumer
Health Care Division Branko Fureš, Ivana
Les, and Kristina ŠikiÊ, where the winners
were presented all the novelties from the
Plidenta, Rosal, Melem, and Ralon brands.
Atlantic’s team introduced the assortment
to the winners, offered them the chance
to try out all the products they hadn’t had
the chance to try, and gave them all the information necessary to ease their decision
as to which product is right for them. The
winners of the contest and the journalist
crew from Gloria returned from their trip
full of impressions.
Daniela ŽivkoviÊ SimiÊ and Branko Fureš
at Cosmoprof with the winners
6/16/11 12:03 PM
ATLATIC TEAM
MULTIPOWER
DELIGHTED
AT FIBO
Multipower has managed to ensure exclusivity in Europe.
Other improved redesigned products, riding on the innovation wave of the “Double
effect Caps” were also presented.
Besides the new self-standing bag format for the already popular FORMULA 80
Evolution product - which had to have a
machine specially supplied in the production plant - the new endurance products that
have been successfully launched on the
German pharmaceutical and mass market
are certainly amongst the special achievements of the Multipower brand. Almost all
the recipes have been modified, and all the
packaging redesigned, with that in mind.
Revenue of more than 450 thousand euro
was achieved with this assortment in the
first month alone.
Multipower team at the fair
This years’ FIBO fair represented 10
months of hard teamwork for Multipower.
At that fair, the new concept of the Multipower brand was proudly presented to
retail partners and end consumers for the
first time. After four years of missing the
fair, this brand returned to the leading European fitness fair and confirmed its leading position on the European nutritional
supplement market, and the 460 square
meter booth was proclaimed the booth that
most stood out at the entire fair.
Many new novelties and innovations
were launched under the MULTIPOWER
Sportsfood brand, and in the four days of
the fair, they were presented to around 50
thousand consumers and more than 600
retail partners.
New innovative production concepts, based on different qualitative and quantitative
market researches conducted throughout
Europe, such as “Double effect Caps” (double effect capsules) - a “natural” substance
for burning fat that gradually releases its
active substance - in a “capsule in capsule” form still unseen in Europe. Because of
that new shape, and thanks to an innovative production and communication concept,
“The return of Multipower to FIBO caused a
true “Wow-effect” amongst our international
buyers. We presented ourselves as the most
professional and most serious brand on the
market in an impressive way. The reactions
of the distributors are only positive, and the
new brand hierarchy with the Sportsfood
and Professional brands has also been
well received. The “Classic” market is very
important to us and it demands a clear
boundary between those two brands - which became clear to everyone,”
commented Jens Nölling, director of Atlantic Multipower Iberica.
The Multipower Professional brand returned to the hardcore European market
with above-average success. So in Multipower, they found that approximately 22 to
25% of revenue comes from the hardcore
user focus group, while the hardcore users
themselves represent only 3% of the total
number of sportsfood users.
News revealed at the fair was that in the
following two years, premium products,
such as the hero-products “NOXtream”
and “MUSCLE EFFECT” will be represented by top-notch athletes.
“After four years of absence from FIBO,
Multipower once again defined the
direction for development in the branch.
With a massive presence and an enormous
booth at the fair, with excellent concepts,
we confirmed our market position in an
impressive way. As a “return to the roots,
” the Professional assortment has been
deemed very good, and gives hope that we
will make life much harder for our competitors
in this important market segment,” added Jürgen Müller, director of sales
for sports channel.
6/16/11 12:03 PM
CAREERS
Sanja Šagud
Executive Director of
Pharma Division
anja Šagud, the pr
p esent Executive Director of Fin
i ance in the
Pharma Division wa
as promoted
to the position of Executive
e Director in
charge of all business opera
ations of this
division. At the position of Executive
Director for the Pharma Divisiion
o , Sanja
Šagud coordinates business op
perations
of the division comprising: Fidifarm/
Dietpharm headed by the Exxecutive Director Vesna Ceraj, wholessale drugstore
Atlantic Pharmacentar managed by the
Mojca Domiter
Executive Director of
Human Resources
I
n April, Atlantic Grupa’s management
team was joined by Mojca Domiter at
the position of Executive Director of
Human Resources. Our colleague will be
competent for the management of the
Group’s overall HR processes in all markets, and in her work she will answer directly to the Vice President of Corporate
Affairs Neven VrankoviÊ.
Mojca Domiter comes to Atlantic Grupa
from the position of Human Resources
Director in the company Jadranski Galenski Laboratorij, where she acquired valua-
Executive Direct
ctor Tamara Tuekk and
pharmacy operatio
ons managed by the
Executive Director Zvo
vonko Brzak. In he
herr
work she will answer direc
ectly to the Senior Vice President of Busin
nes
e s Operations. Sanja Šagud participate
ted in the building and development of the Pharma
Division from its beginn
nings and significantly contributed to its establishm
ment
and successful busin
ness operat
ations.
Together with the resp
ponsibility for managing and coordin
nating all se
egments
within the division, Sanja Šagud
ud will also
retain the respon
nsibility fo
or finances in
the Pharma Divvis
ision and in this segment
she will answe
er to the Vice President of
Finance Zora
an Stanko
ovi
viÊ.
ble experience in company restructuring
through consolidation of three separate
business units, introducing a performance
management system and implementing an
employee development programme. Prior
to that, she worked as the HR director in
Vipnet. Mojca Domiter brings to Atlantic
Grupa extensive experience in the field
of human potential management, especially in segments such as employee development, reward system, selection, strategic planning, talent management, change
management, and she realised outstanding
results under conditions of accelerated
growth and organisational changes. Mojca Domiter graduated psychology at the
University of Rijeka, while she is currently
attending the Executive MBA studies at
the Cotrugli Business School in Zagreb. In
the course of her career she received additional training in a number of leadership
and management programmes.
Goranka DevËiÊ will be responsible for the
Goranka DevËiÊ
annual work programme of this sector as
Executive Director of Finance
for international markets of
Distribution Division
well as operational plans and their implementation, for preparing and delivering financial reports from these markets, coordi-
oranka DevËiÊ is a new member of
Atlantic’s finance team, which she
joined at the beginning of March
nating the planning process and preparing
at the position of the Distribution Division's
of relevant regulations in the region and the
Executive Director of Finance for internati-
application of international accounting stan-
onal markets. In this function she will orga-
dards in reporting, as well as the processes
G
nise and manage the finance department’s
operations for the markets of Serbia, Slovenia and Macedonia and also manage the
assessments of business results. She will
also focus on monitoring and amendments
division’s financial strategy in this segment.
As the Distribution Division's Executive Director of Finance for international markets,
involving continuous improvement of internal control and also the procedures in all
aspects of business operations.
6/16/11 12:03 PM
Executive Country Director,
Sales Region 1
I
n June, Jens Peter Liebler joined
Sports and Functional Food Division
to fill the position of Executive Country
director, Sales Region 1, and he will be
directly responsible to Alenka Klarica, Vice
President of the Sports and Functional
Food Division. Jens Peter Liebler gained his
wealth of experience in senior management
and leadership on several European
markets. He worked in German Rewe, and
later in Italy, Austria, and Spain for Bofrost.
His multifunctional and multi-market
experience in sales activities, retail sales,
category management, marketing, running
sales teams in different markets and
industries, as well as his recent experience
as national commercial director, will be very
significant at this position within the SFF
Division of the Hamburg team.
Andrea Rosso
six years as sales manager for Atlantic
Multipower Italia, Andrea Rosso made a
significant contribution to the business
development on this market, and today,
Multipower is the leading sports nutrition
brand on this market, largely thanks to his
effort and sales strategy. For that reason
it can be expected that this promotion
to the leading position will lead to the
motivated growth and development of
business in Italy - increased sales, new
business partnerships, and an additional
advancement of existing positions.
Director of
Multipower Italia
A
t the beginning of 2011, Andrea
Rosso, the former Sales Manager
of Multipower on the Italian
market, was promoted to the position of
Director of Atlantic Multipower Italia, and
he took over the responsibility of the total
business management of the Sports and
Functional Food Division in Italy. In the past
Tomislav Leko
Director of Corporate Taxes
Miro PeoviÊ
Director of Logistics
for Croatia
I
n March, Miro PeoviÊ was named the
director of logistics for the Croatian market
in the Distribution Division. He has come to
Atlantic from the position of Sales Director for
Croatia for the Makart company, and before
that, he worked as commercial director in
CAREERS
Jens Peter Liebler
I
n mid-January, Atlantic’s Finance team
was joined by the new Director of
Corporate Taxes, Tomislav Leko, who
is responsible for ensuring the precise
and timely application of all tax forms,
and the payment of all tax obligations,
controlling tax forms and other relevant
documents according to regulations, as
well as preparing annual and quarterly
accounting balances with regards to
profit taxes. Along with the listed
responsibilities, Tomislav Leko also works
on coordinating and solving all questions
in regards to government tax office
procedures, participating in due diligence
procedures and the taxation aspects of
all M&A activities of the company. Before
coming to Atlantic Grupa, he worked in the
audit firm KPMG as a manager in the tax
department, and prior to that, he worked as
a tax expert in CMS and CEMEX Croatia
as the Director of Tax Groups, as well as
working in the Ministry of Finance. He
finished Taxation Studies at Zagreb’s Law
School, and he received the title of Certified
Auditor at the renowned British Association
of Chartered Certified Accountants.
Maraska. At his new position, he will be
responsible for ensuring high-quality logistic
support for the distribution of all production
groups. Miro PeoviÊ comes to Atlantic with a
wealth of experience in the areas of sales and
logistics, and has spent a significant part of
his career in our company. He advanced from
the position of head of sales representatives
to the position of DC Rijeka director, followed
by the position of director of special routes for
the Croatian market.
6/16/11 12:03 PM
CAREERS
Ranko JelaËa
in Economics and completed the Strategic
Marketing director
of BU Beverages
de Empresa, in Madrid, and perfected his
A
t the beginning of May, Ranko JelaËa joined Atlantic Grupa as the
new marketing director of BU Beverages as part of the Droga Kolinska Division. Ranko JelaËa received his degree
Management Program at the IE, Instituto
B2B marketing skills at the University of St.
Gallen. He has come to Atlantic Grupa from
the position of marketing director in Kraš,
and prior to that, he worked as marketing director for Ursa Aislantes S.A. for South and
Southwest Europe.
at the beginning of June. Nataša Bazjak
Cristini joined the Human Resources team
of Droga Kolinska first as an apprentice in
2001, and later as an assistant, and since 2004 she has worked at the position
of HR Specialist, where her main work tasks included recruiting new staff, selection processes and all processes related to
employment, systematization, maintenance and improving relations within the company. Nataša is also a key user of SAPHR tools, and she was involved in projects
such as annual interviews with employees,
evaluations, talent management, etc.
Nataša Bazjak Cristini
Acting Director of Human
Resources for Slovenia and
Bosnia and Herzegovina
N
ataša Bazjak Cristini, who has up
until now worked as an HR specialist in the organization of group
support functions, will take over managing
the Human Resources Department for the
markets of Slovenia and Bosnia and Herzegovina at the position of Acting Director
of Human Resources for these markets,
Maja IvankoviÊ
Brand Management
Director for Croatia
F
rom the beginning of the year, in the
context of integrating Droga Kolinska into the Atlantic Grupa system,
the organization and standardization of
regional brand management organizations
has been underway. As Igor BabiÊ, executive director of BM responsible for running
this part of the business regionally, as well
as on the Croatian market, which is the
Tomislav GretiÊ
Director of Bionatura
Bidon Vode
W
ith the beginning of February,
Tomislav GretiÊ, the former Distribution Division’s Coordinator
of distribution standards in regional markets
has at the position of Director taken over the
management of bidon (containers for water coolers) operations within the operative
company Bionatura Bidon Vode. Immediately
most demanding as far as BM organization
and assortment complexity is concerned,
the need to strengthen the team arose, so
as of the beginning of May, Maja IvankoviÊ,
the former deputy executive director, has
been promoted to the position of BM director for Croatia. Up until her promotion,
at the position of deputy executive director,
Maja IvankoviÊ was primarily responsible for
the Johnson&Johnson brand, as well as for
work on individual projects within BM. The
new BM director for Croatia started her career in Atlantic Grupa in 2002 as an assistant in BM.
after Atlantic’s acquisition of the company
KalniËke vode, and then relocation of this
company’s bidon operations into the Distribution Division, Tomislav GretiÊ was involved in
integration processes and strategic planning
of the development of bidon operations in
Croatia. With his long-standing sales experience within the Distribution Division both
in Croatian and regional markets, Tomislav
brings significant experience which will be
valuable in the planned market positioning of
Atlantic’s bidons, both in business and household sector.
6/16/11 12:03 PM
Atlantic’s athletes
Sandra FerenËak
ran her second
marathon
The life of an athlete, demanding training, persistence, and discipline undoubtedly lead to excellent results for both
professionals and recreational athletes.
One of the supporters of athletic and
healthy living is the director of internal
audit & control in Atlantic Grupa, Sandra
FerenËak, who ran her second marathon
in April. More than 15 thousand runners
participated at the Linz marathon held
April 10th, and Sandra set a new personal record for herself when she reached
the finish line - 3 hrs and 54 min. “It was
the second marathon I ran, and I prepared for it for four months. All the kilometres I ran before, the excellent weather,
and the atmosphere at the race brought about my personal record. In those four months, I ran about 940 km and
swam about 55 km. The running practices were often held at temperatures far
below zero, and the swimming practices
were mostly held in the morning before
work. However, all that hard work paid
Children’s Smoki
marathon - Run
faster with Smoki
After a two-year absence, Smoki once
again returned to its long-time tradition
and it supported the 8th Annual Belgrade
Children’s Marathon, which was held April
9th in the Zoo. In sponsoring this children’s
off when I passed the finish line and all
my friends from the club congratulated
me, first for finishing the race, and then
for my result. A week later, at the national team semi-marathon championships in Rijeka, I ran my personal best again, and together with the girls from the
club, we won second place.” Sandra will
try to prove herself at a marathon again this autumn, and we hope she adds to
her sports story with new personal records.
event, which gathers preschool children,
Smoki promoted sports activity and a healthy lifestyle, with a message that it is extremely important for athletic talent in preschool children to be recognized and maximally
supported. This year, 18 thousand youngsters participated in the qualifications, of
which the 150 fastest secured a place for
themselves in the final Children’s Smoki Marathon race. This year, for the first time, disabled children participated in the introductory
promotional race, supported
by the Belgrade Association
for Sport and Recreation of
Disabled Persons. The marathon day in the Belgrade
zoo was opened by Snježana SamardžiÊ-MarkoviÊ, the
Serbian Minister of Youth
and Sports, reminding those
present that sports for the
youngest members of society is one of the most important points of the national strategy in sport and that
the Children’s Smoki Marathon fits into that concept
perfectly.
COMMUNITY
Najlepše želje
(Best wishes) for
Valentine’s day
„Valentine’s Day and Best wishes day (Dan
najlepših želja)“, was the promotion the
“Najlepše želje” dedicated to the citizens
of Belgrade in honour of Valentine’s Day in
their most popular shopping centre “UšÊe”.
The promotion caught the attention of
several hundred citizens ready to publicly
express their emotions to the most
important people in their lives. Over the twoday duration, several hundred people wrote
love notes, had their pictures taken, and
tasted mini “Najlepše želje” chocolates and
Cherry candies.
Sweet packages
to young hockey
hopefuls
For the second year in a row, Štark supported
the 10th jubilary traditional international
ice hockey tournament “Miodrag ŠišiÊŠile,” held April 10th and 11th in Belgrade’s
“Pionir” ice arena. Fourteen clubs with
30 junior teams from Slovenia, Croatia,
Hungary, Romania, and Serbia participated
at the tournament, and more than 400
youngsters competed, from the youngest
up to 10 years old. The tournament was
established in remembrance of and as a
sign of respect for Miodrag ŠišiÊ, a man with
incredible hockey skills, human qualities,
and dedication to the sport. Thanks to the
great organization and influence it has
on the development of young players, the
tournament has grown into a hockey event
of regional significance.
23 • ATLANTIC NEW
6/16/11 12:03 PM
COMMUNITY
KK CEDEVITA
PLACED THIRD IN THE EUROCUP
Basketball club spokesperson
Igor JagiÊ presented the
successful season, the most
important games, wins,
but also the problems our
basketball players faced.
DAYS OF FAME AND GLORY
We will always remember Treviso, Italy. The
days where we lived through every second
of the famous ULEB Eurocup finals filled
BC Cedevita fans with a permanent faith
that there was something big being created, both in and around the club. Cedevita
entered the circle of the great through a
small entrance, which was definitely confirmed in Treviso. Third place, a win against Benetton, the home team, more than
500 fans who gave it their all to make sure
the club, city, and country were promoted
in the best possible way. All of that gave
Cedevita’s performance in the Eurocup the
epithet of unforgettable and very grand.
Being chosen to play against Dynamo in
the qualifications and winning against the
notable Russians brought about the historical first appearance at the Eurocup
for the small club, still unknown in Europe.
The loss at home against Israeli champion
Hapoel Galil Gilboa in the group lessened
the ambitions to “It’s the Eurocup, we’re
playing against very strong clubs.” But then,
in faraway Mariupol, the wealthy Azovmash
fell, followed by the Greek Aris in the
first home game in Dražen’s hall. And the
world turned. The expected loss in Solun
turned around for a surprising win in Nazareth, and the confirmation of the group
advancement after the second win against
Azovmash,
h the
th consecutive
ti multiple
lti l chamh
pion of the Ukraine. Losses against Hemofarm in Vršac and the convincing loss at
home from the best Russian team at the
beginning of the TOP 16 told us that wishes are one thing, but reality is completely
different. But then the magical final against
the team from the Canary Islands happened, and then the rematch on the Canary
Islands, gave Cedevita hope that a win against Hemofarm in Zagreb would help them
achieve the unthinkable, going on to the
quarterfinals. Cedevita got the powerful
Estudiantes as their opponent. The winner
of two matches would go to the Final Four
in Treviso. And then the click occurred; the
renaissance of Croatian club basketball,
where in the packed, red-coloured, Dražen
hall, in front of 5500 spectators, after a
huge minus in the first half, Cedevita tur-
ned
the results
d th
lt around,
d and
d with
ith +9
9 went
to the rematch in Madrid. There, in Vistalegre, in front of 15000 loud fans of Spanish
Students, and only forty voices in Cedevita
shirts, a sensation that shook European
basketball happened. Cedevita not only
went on, but it completely outplayed, and
in the end beat Estudiantes. In Italy, Unics
was stronger, and at the end, they went to
the end. Cedevita stopped at the semi-finals, but winning 3rd place in a win against
Benetton, it returned to Zagreb celebrating
and writing some new pages. Not only its
own, but for Croatian club basketball. Aco
PetroviÊ as the best coach of the Eurocup,
Dontaye Draper the MVP. Cedevita’s fans
are called Fakini. Who could have dreamt
of that when the qualification draw brought
Moscow and Dynamo to the qualifications,
way back in September…
Atlantic Grupa Newsletter | No 18 | Year VI | Zagreb, July 2011. | Quarterly issue | Printed in 300 copies
Editors: Gabrijela KasapoviÊ and Fea Hudina | News desk: Iva Lemut, Ana Duvnjak, Suzana Bagari, Marina SaviÊ
Design: Reber design | Print: Jafra-print
6/16/11 12:03 PM

ella dvornik

Transcription

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