LicenseMag.com - Licensing Expo

GLOBAL
2015
MEDIA KIT
License! Global
FEBRUARY 2014
VOLUME 17
NUMBER 1
®
AMERICAN INTERNATIONAL TOY FAIR
FEBRUARY 2014
Plus:
Q Vince Camuto: Fashion Icon
Q NY Toy Fair’s Hottest Merchandise
Q LEGO Builds Licensing
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An exclusive look at how
Disney Consumer Products
is leveraging new content to
capture a greater share of
the lucrative boys’ market.
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LICENSING
EXPO2015
06.09-06.11
Mandalay Bay Convention Center
Over 480 exhibitors representing more than
5,000 brands, 15,700+ attendees from 90
countries
Over 280 exhibitors representing 2,200
brands, 9,108 attendees from more than 60
countries
THE OFFICIAL
THE OFFICIAL PUBLICAT
ION OF LICENSIN
THE OFFICIAL PUBLICAT
ION OF LICENSIN
G EXPO
PUBLICATION
OF BRAND
G EXPO
LICENSING
EUROPE
THE OFFICIAL
THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
THE OFFICIAL PUBLICATION OF LICENSING EXPO
Paltrow
Breaking News
NFLPI Headlines All- Wo
ws Licensing Expo
Industry Party Tonight
Breaking News
Turner Revamps
Hasbro Banks on Monopoly
n the Beach
Breaking News
‘Strange Hill’ Toys
EMEA Team
FremantleMedia
Kids & Family
Turner CN Enterprises
Charm Jewelry
has restructured its
World-renowned actress,
EMEA consumer
Branded toy company
has wrapped
products team.
fashionHasbro
icon and
entrepreneur, Gwyneth
Maria Rosaria Milone,
Paltrow,
up a jewelry deal
for its
Monopoly
delivered
senior commercial
a property.
keynote address on
director, will work
Tuesday
Alex and
Ani will
an expandable
NFL Players Inc. is the headline sponsor of the Licensing Expo
under Alan Fenwick,
at create
Licensing
Expo
vice
2013, highlighting
president, TCNE,
her strategy
and lead a new category
wire charm
bracelet for
collection
All-Industry Opening Night Party at the Mandalay Bay Beach,
global that features
expansion, her partnership
sales team. Leila Loumi
3D Monopoly pieces.
collection
tonight. The licensing and marketing arm of the NFL Players
with fiThe
will take on the role
tness
expert will
Tracy Anderson and
of head of category
the
three
include such classiccore
Monopoly
icons as the
Association, NFLPI delivers access to the influence, power and
for apparel, accessories
components
of
her brand.
and footwear, EMEA.
house, car, cat and dog game tokens, derived
personal stories of NFL players. The party is also sponsored by
Tony Lisanti, editor-in-ch
Turner has also promoted
directly from the
LIMA and co-hosted by The Country Music Association, which
iefgame.
of License! Global
several others
magazine, moderated
including Jason Rice
the keynote
The jewelry
will be available
fall.
will present Kellie Pickler as the special guest performer.
for toys and sports;
addressesthis
titled
“Brands on the Brink
Victoria
Saint for publishing,
of Global Expansion.”
“There is no better event to showcase the full suite of services
video games
During her speech,
and music; Annabel
Paltrow explained
Gwyneth Paltrow,
offered by our organization as we seek to develop new
Rochfort for themed
the genesis
Tracy Anderson and
of Goop.com, her
Tony Lisanti.
entertainment; and
digital media company,
Sandra Selva-Abril
partnerships with licensees, retailers and our fellow licensors, and
lifestyle
for
resource and blog,
and to create new
stationery and
as well as the key
retail partnerships Internationa
to demonstrate how NFLPI can help provide solutions for all
principles of
and licensed l recording artist home.
her brand: curation,
merchandise.
FlollyRida made waves
connection and authenticity
Party, a sold-out Internationa
types of business situations,” says Steve Scebelo, vice president,
as co-host
front,
networking event on the retail
Fenwickof the Licensing Expo
.
Following the keynote,
“I think both brands
will manage a newpresented by Advanstar
Sony Pictures Entertainme
Lisanti led a questionare going to keep
team of retail managers.
licensing and business development, NFLPI. “The Opening Night Party is a particularly ideal
Licensing, in association Opening Night
nt, that brought
growing
and-answer session
because
more than 2,000
with LIMA and
with Paltrow and
people to the beach
For today’s full Licensing
opportunity to showcase the powerful draw of access to NFL players.”
Not-to-Be-Missed
Events:and more and more people are finding
Anderson
at Mandalay Bay.
us,
that outlined the pair’s
University schedule,
when they find us,
turn to page 46.
they wish they’d known
Keynoteplans to expand the brand
to men’s and kids’
about us all along,”
Crayola Covers Bedroom
explained Paltrow.
to establish
Q 8 health,
a.m.–Jeffrey
Katzenberg,
chief executive
a stronger
For the full Licensing University schedule, turn to page 38.
“My hope
s
online community
is that we’ll continue
Crayola
with
and
to
Magnussen
social
reach more people
media and Goop
officer and co-founder,
DreamWorks
Home are pairing
in more
places with things
for a Crayola-branded
For today’s full Licensing
we love and want to
Animation
(Islander D)
youth bedroom line
share.”
University
schedule, turn to
expected
to
launch in October.
page 46.
The Big Interview
Magnussen says the
line will reflect
Q 2:30 p.m.–Nicole Richie, founder and
Crayola’s brand positioning
creative director, House of Harlow 1960
Digital game “Candy Crush Saga” from gaming company King has
and feature
Mattel’s Hot Wheels
functional elements
property has gained
that allow kids to
(Islander D)
inspired an assortment of new licensed consumer product deals.
a
create
new
partnership. Toy State
and display artwork,
has been signed to
along with storage
New global partners include Brandmart Group AP for home textile
design
forand build a new
Saban Brands will
art supplies.
line of “over-the-to
extend its Power Rangers
products, Air-Val International for fragrances and Spun Candy for
p,”
custom versions of
franchise with a new
Hot Wheels-branded
series, “Power Rangers
bespoke confectionery; while Commonwealth has signed on for plush and
remote
control cars.
Super Megaforce.”
The new series will
accessories exclusively in North America and Europe.
debut on
The deal, which runs
Nickelodeon in 2014.
through 2016, will
Additional global partners include Bonbon Buddies, Okmno, Simply
apply
Marvel Entertainme
to Hot Wheels products
The new series builds
nt
is
sold
gearing
on
in
previous
the
up
U.S.,
for
Natural, Strauss and Kervan Gida Sanayi ve Ticaret for confectionery;
its
iterations of
forthcoming release
Canada, Puerto Rico
the Power Rangers
of the film Marvel’s
and the Asia Pacifi
franchise, most recently
Nestle for ice cream; 5th Sun and Skybrands for apparel; Accessories
c
Guardians of the Galaxy
the
region. Product is
series “Power Rangers
scheduled to hit shelves
. In preparation, the
Megaforce,” which
Innovations, Everything Legwear and RXK for fashion accessories;
Irene
Elie Dekel and Kirk
studio has signed
beginning in 2014.
currently
airs on Nickelodeon
Bloomgarden.
a broad swath of licensees
and debuted in
for cosmetics; Trends for paper products; Sirka for stationery;
Easy
to
anchor its licensing
“No doubt our fans
February.
Paul Frank brand
program.
will embrace the
with different aesthetics
Licenses International, Tov Toys and S&P for home décor; Rasta
Best-in-class
from
innovation and style
For Saban Brands’
four different tribes
licensees Hasbro, Disguise
that Toy State will
Paul Frank property,
and regions across
and
Imposta for costumes; and Megabox for mall events.
inject
the U.S.Collectibles
Sideshow
the
into our product lineup,”
brand is pairing with
It’s set to debut in
have been tapped to
says Simon Waldron,
four Native American
August and will include
lead the
To help facilitate King’s global licensing efforts for “Candy
Crush
charge
a tote
vice president, marketing,
designers
for the film, which
bag, hand-beaded
for its first-ever Paul
is set to release Aug.
sunglasses, graphic
Hot Wheels for
Frank Presents
Saga” and its other casual gaming properties, the companyfashion
has lined up
1,
tees
2014.
and
Mattel.
Marvel
Hama
“We’ve
is set to unveil additional
collaboration.
bead jewelry. Artists
given our partner
the ‘keys’ to
participating
partners
a network of agents including Striker Entertainment (U.S. and Canada), Tycoon Enterprises (Latin
across
in the
the Hot Wheels brand
all major categories
The limited edition
collaboration include
to develop the most
in coming months.
collection fuses the
Louie Gong, Candace
America, excluding Argentina and Brazil), Tycoon 360 (Brazil), IMC (Argentina), Mediogen (Israel),
classic
exciting R/C and lights
Halcro, Dustin Martin
and sounds cars on
and Autumn Dawn
Sinerji (Turkey), Pacific Licensing (Southeast Asia), Wild Pumpkin (Australia), PPW (Greater China)
shelf.”
Gomez.
Coming
HIT Entertainment’s preschool property
Thomas & Friends is increasing its presence
in the health space with two new deals.
DTP has boarded the Thomas & Friends
train for a line of branded vitamins
featuring four different packs that are set to
start rolling out this month in
both the U.K. and U.S.; while
Darsham Drinks is launching
a collection of branded drinks
including spring water, juice
and smoothies across the U.K.
and Ireland early next year.
“These new products will
create increased impact for
the brand within the food and
beverage category at retail.
Entertainment has
signed Vivid Toy
Group as master
toy licensee for its
multimedia,
comedy-adventure
series “Strange Hill
High.”
Vivid will manufactur
e and distribute
figures, play sets and
plush, with first
products due to hit
retail in the U.K. in
spring 2014.
Retail Buyers Lounge
The Retail Buyers
Lounge, located on
the
Licensing Expo show
floor, is a first for
the
Expo. The area provides
a quiet location in
the convention center
for buyers to regroup,
answer emails and
charge devices while
still
accessing Expo staff
and resources.
Retail buyers including
Walmart, Best Buy,
Forever 21, Claire’s,
Old Navy, Justice,
Sainsbury’s, HSN
and Cost Plus World
Market have each
stopped by the space,
among others.
Marvel Ramps
for Guardians Up Toy State Speeds Off
King Scores Sweet Deals for Candy Crush
with Hot Wheels
Power Rangers Morp
hs, Paul Frank
Collab Planned
OF BRAND
LICENSING
EUROPE
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BBC Plans CB
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Park
WBCP and NBA
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and Woozclub (Korea).
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SHOW DAILY AD CLOSE: 9/15/14
TO DISCUSS BOOKING AN AD, PLEASE CONTACT:
Group Publisher
STEVEN EKSTRACT
+1 212-951-6684
[email protected]
ADV
ADV
SHOW DAILY AD CLOSE: 5/18/15
DAY 3
Rovio Enterta
inment, creator
DreamWorks
Angry Birds
s of the
Pushes Wally
franchise,
Additio
DreamWorks
is rolling
Hello Kitty is a Super Hero
segment of
out a new Classics is nal licensees signed
Mind Candy
the propert
Hasbro is teamin
expanding
new franchi
on for the
international
y, Angry
Plush Comi
the
Thomas & Friends is trusted and cherished
Warner
Bros.
Products, in
se include
complete with
g up
licensing program
Birds
withConsumer
Mind Candy,
ng
Benetton for
Fashion U.K.
fashion
new mobile Where’s Go!,
clothing and for the
the enterta
a
for
on based with
by parents and children around the world, collecti
partnership
Entertainment,
Wally? program
gameplay and
“We are constan
suppor
accessories,
inment firm
on itsDC
behind Moshi
Pony
My Little
a
through
Leomil for
tly seekingting product range. collabor
Monsters, and
ations with footwear and Bluepri
and these new signings will help to furtherand Transfo
and Sanrio
collaborating for heroic
raise the bar
rmers are
ways to
“Angrynew
brands
Carte
partners Virgin
Blanche Group
nt for statione
will include
Birds
for our consum
. The ranges
Go!,”
Atlantic Vilebreq products.
appare
are teaming
ry
cement that trust by providing a fun way for
new creative
that
places
the
Hello
Kitty
how
l, footwear
launch itsers in terms aofracing game, ,will
they engage
uin, HavaianOther partners include
for a range
of plush and
accesso
and
global app
with our brands
Tigerpr int,as,
gifting collectib
Dec. 11.Lomogr
parents to encourage their children to be ries for
character
DC Comic Super Hero collecti
garb. ons
kids andinnewbor
BIP, Brando
Rovio aphy and NYC & Compan
unveiled its and these
les.
will certain
apparel will
Carte Blanche
n, Mondelez,
ns. The
consumer
The
Pengui
y.
ly
land
deliver
new
produc
healthy,” says Edward Catchpole, senior vice
will launch
The
new
series of style treatments
will
n Books,
way.”
next
the Brand in a big
t programprogram extensio
spring
the Moshi
Monster-brand
in United
Colours of
Licensing Europe enhanc
on
ns and Hatber and Alisa.
Benetto
ed items beginni
ed marketi
president and general
feature
Hello Kitty dressed up as DCHasbro
n stores
show floor
which feature
ng campaign
in 42 countri
is further anchor
spring 2014
ng in
“The collabo
s
support
are
Hasbro
es.
in
around the
ing its brands ’s Telepod
manager at HIT
ration betwee
Comics
Super Heroes Wonder Woman,
of
fashion with
world.
s that Where’s Wally?’s year-lon
n Hasbro and
Benetton promis
extensiplayers
can use to in
25th anniver
ons of the
g
Entertainment.
Supergirl
and Batgirl. The
artwork
is propert
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Pony
My Little“teleport” new racing
sary celebra
Pony and Transfo to take the My Little
TCNE Grow
y with akarts
tion.
the game.
deal intoretro
These signings join Thomas
now
available
to licensees in EMEA.
Rovio will
s LazyTown
from Alice
rmers
appare
reveal for
franchi
further
Vandy and
level
l
the new experie
ses to a new
Turner CN
Live
King
several
Features Inks
& Friends’ more than 250 of fashion and
Enterprises
Thestyle,”
new art will launch
around
thefor
deals
cross-brand nce to consum
a dedicated
Transformers,
says Simon
has signed
Lolly Cross
Waters, senior
deals to strengt
ers via
“Countdown
King Feature
Over
Furby, Mr.
global licensees and follow the
world
next year with Hello Kitty
vice
Head, Hasbro
hen the live
preside
to Angry Birds
s Syndicate
Potato
nt of global
brand
event
GamesGo!”
schedu le for
and Chupa
integrated
Chups,
andapp,
Action
previously announced newlicensing appearing
on apparel, accessories,
LazyTown.
and publish
addition to
Man, in with Telepods, which is owned by
ing at Hasbro
My Littleend
of the month.
at the
Perfetti Van
MEI will manag
Melle, are
Pony.
.
partners for the brand in
footwear,
Licensees Smith
& Brooks and
planning a
e ticketed live
collaboration
Somerbond
appearances
will see the
that
are signed
North America: Dr Fresh,
stationery,
in the Middle
comic book
on.
character Betty
East and
Africa, and
Boop appear
Dynacraft, Innovision, Kurt
publishing,
is developing
on the lollipop
a 2015 stage
show for the
brand’s
distinctive
Adler, Planet Sox and Step 2.
personal care,
U.K. Ministr
logo.
y of Fun will
manage the
King Feature
food and
non-ticketed
s is now looking
U.K. meetBBC Worldwi
and-greets,
licensees for
for
promotional
de and Merlin
Warner Bros.
live events
the co-bran
Entertainments
and the
Consumer
have joined
d in
manufacturing
accessories,
forces to create
Products EMEA
consumer
announcedapparel,
experiences
footwea
of costumes
CBeebies Land,
and characte
r,
a multi-year
which will launch
for EMEA
partners. Tereng
homewares,
r appearances
partnership
products.
and iPhone and iPad cases based on the
National Basketb
to preschoolers.
at the U.K. theme
electron
geared
with the
gen Show Produc
ic
Towers
all Associa
park Alton
Germany and
accessories,
ts in
show; while Jumbo has been tapped to in spring 2014.
tion, Wedne
The area will
The initiativ
party goods,
CA in Spain
sday.
be
e will feature
The
will manag
branded theme
stationery,
non-ticketed
create branded puzzles and games.
Both
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e
updated
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giftware
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park area will
ters across
,
first its kind
be the
consumer
ts.
apps and digital and
new lines are scheduled to launch atofU.K.
in the U.K. and
frequently with
products, events
promotional
games.
will be Alton
Keynote
Towers’ first
campai
Saban
gns in the
and only single-br
retailers beginning in fall 2014.
new content
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region.
EMEA
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anded area.
Q 13:00–13:45–Angry
Birds: How Rovio
Designed
on’
ITV Studios
The show is continuing on CBBC with to bring to life some
a seasonal
The partner
Global Enterta
of thethe
Disrupted
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loved characte
ship
mostinment will
Keynote
will combin
be representing
additional new episodes set to air next year. rs from the
program of
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e the Jr. NBA/
nation’s top
Saban Brands
events
children’s TV
Looney Tunes
■ 13:00– Mileston
Vista Enterta
’ and Mar
Zeon and Jumbo join the impressive
channel, the
will run alongsid
Active! brands
appare
inment
es
five-acre
l,
and
accesso
For
the
complete
Licensing
e
Magic:
’s
include rides,
“Digimon Fusion”
site will
on
The ries, toys,
History of
for licensin
roster of Strange Hill High licensees,
immersive play
the
games and
Volkswa
consum
g and promot
gen ables. Co-bran
areas, live schedule, main
Academy
ion in the U.K.
For the comple
including Vivid, Fashion U.K., Character
ded basketb
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attractions.
are
te
also
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all
clinics
sponsored by License!
ent of the series
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Academy schedul
will broadca
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and will take
select
st on ITV next
e, sponsor
NBAedevents
place at
Global, see page 38.
License! Global
by
year.
throughout
Cooneen, Misirli and Spearmark.
Bandai serves
Europe.
, see page 36.
as global master
licensee for
toy
the Digimo
n brand.
Fremantle Enrolls New Strange Hill Partners
FremantleMedia Kids & Family
Entertainment has added two partners for
its animated comedy adventure series
“Strange Hill High” following the successful
debut of the show on
CBBC this year.
Licensee Zeon is
developing timepieces
and accessories
including watches,
clocks, key chains,
torches, money banks
SH OW DA
ILY
17 OCTOBER
OCTOBER 2013
15 OCTOBER 2013
JUNE 20, 2013
JUNE 19, 2013
JUNE 17, 2014
SHOW DAILY
SHO W DAI LY
SHO W DAI LY
SHOW DAILY
Global Advertising Manager
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