2015 RATE CARD 28,337.crtr

Non-SAU Page Size:
1 Col.
6 Columns by 13” deep
Column
In
2 Col.
Width
Inches
1
11⁄2”
3 Col.
2
31⁄4”
3
5”
4 Col.
4
63⁄4”
5
81⁄2”
5 Col.
6
101⁄4”
Full Pages Should
Be Made Up 101⁄4”X14”
6 Col.
a. Political Advertising
Open retail advertising rate applies to all advertising
places for local, state and federal offices and issues. In
all instances cash in advance is required.
a. Commercial Rates are $7.50 per 20 words. Additional
Words 20¢ Each.
b. Non-Commercial are free but limited to 20 words.
When providing color ads, please send logos and line art
in a TIFF format. Color art and photos need to be in TIFF,
EPS or JPEG formats. (JPEG photos need to be set to
maximum quality. (We CAN NOT accept any other file
formats)
All color art needs to be in process color, Cyan, Magenta
and Yellow. RGB color will be changed to CMYK. Some
color shift may occur when this is done.
The Waycross Shopper can receive ads over the Internet.
All ads must be addressed to [email protected].
People
Population. 17,456 people
Avg. Household Income $30,551
Population. 35,391 people
Avg. Household Income $36,280
a. The Waycross Shopper is mailed each Monday and
delivered each Tuesday to 28,337 homes by the United
States Postal Service.
b. Total market coverage by mail of the Waycross Trade
Area (no carriers or racks)
c. Free Distribution - no subscribers.
Production computers are Macintosh compatible only.
We can only access files created using Mac versions of
the programs listed below.
Macintosh formatted disks, Flash Drives, Zip Disk
or CD’s.
Multi-Ad Creator Professional version 6.5.8, Adobe
Photoshop 4.0 or later , Adobe Acrobat 4.0. or later,
Adobe InDesign CS5.
JEFF
DAVIS
LONG
APPLING
BACON
WAYNE
COFFEE
Clean, original art will reproduce best. Do not draw on,
write on, highlight on or staple through art to be used. If
specific instructions are needed, we suggest
photocopying the piece and marking up the copy
instead. If halftones are needed, original photos are
highly recommended. If halftones are provided, they
need to be between 85 and 100
line screen to reproduce well on newsprint.
MCINTOSH
PIERCE
GLYNN
ATKINSON
WARE
BRANTLEY
?
WAYCROSS
NIE
LA
R
CAMDEN
CLINCH
LOWNDES
ECHOLS
CHARLTON