docPure altitude Brand Presentation 2012
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Pure altitude Brand Presentation 2012
The History 1989 Creation of « Fermes de Marie » in Megève, flagship of Sibuet Hôtels & Spas 1990 Launch of 1st Spa Pure Altitude into the hotel Pioneer Spa in France Pioneer Spa in the world in the concept of mountains 2000 Development of Pure Altitude skin care range for Fermes de Marie Spa cabins 2009 Distribution of Pure Altitude skin care line 1989 Les Fermes de Marie ***** Megève 3rd destination in a top 10 spa destinations in the world. (ref. Reuters Guide ) 1990 Spa des Fermes de Marie 1st Hotel Spa in France 3rd Hotel Spa in the World (ref. Reuters Guide) 16 cabins Sauna Jacuzzi Outside Swedish Bath Indoor Swimming pool Fitness room Resting room Herbal teas area… 1994 L’Hôtel Mont-Blanc **** Megève 4 cabins Sauna Jacuzzi Indoor Swimming pool Fitness room 1996 Le Lodge Park **** Megève 4 cabins 2 Saunas Jacuzzi, Hammam Kneipp Bath Fitness room Resting room 2000 La Bastide de Marie Ménerbes 2 cabins Outside Relax area 2 swimming pools Outside Fitness area 2000 Cour des Loges ***** Lyon 2 cabins Sauna Hammam Relax area Indoor swimming pool Fitness area 2003 Villa Marie **** Ramatuelle/ Saint-Tropez 4 cabins Specific Massage area under the trees Outside Relax area Swimming pool Outside Fitness area 2011 Altapura **** Val Thorens (2300m) 1000m² of spa 7 cabins including one double cabin Sauna, hammam, jacuzzi, tepidarium, igloo Indoor/outdoor Swimming pool Fitness area Pure Altitude brand A CORE ACTIVE INGREDIENT : THE EDELWEISS • • • Able to resist to extreme cold and strong sunshine thanks to a self defense molecule which makes it survive. Testifies perfectly the capacity of mountain’s plants to resist and develop in harsh environment. Grown on the heights of the Valais region (Switzerland) as part as a saving programme for mountain plant preservation programme. Actions: • Soothing, moisturizing and nourishing. • Antioxidant, anti-radical (Protection of the cell membrane as the Edelweiss prevents the cells from destruction and oxidation). Values • Unique plants and ingredients coming from the extremes • Efficacy through a selection of specific ingredients answering specific needs • Pleasure with smooth textures and divine fragrances Commitments • • • • Natural oriented Dermatologically tested Components with total respect of environment No animal testing Strategy Build the brand on a long term strategy • Focusing on the fame of Fermes de Marie and its Spa expertise • Distributing the brand on very selective points of sale with perfect respect and matching of the brand image • Choosing Export partners with high-end and selective brands expertise Actions • Choice of a selective network: spas, top-rank beauty institutes, classic perfumery with cabins • Individual follow-up of each sale spot • Specific training • Massive action with journalists Treatments Menu • • • • Spa expertise know-how Professional background in Face skin care Innovating and specific protocols High technicity with Pure Altitude signature Treatments Menu 5 Face Treatments Soin Eclat de givre - 30mn Express Tint Shine Soin pureté au masculin - 50mn Specific treatment for Men Soin Bol d’oxygène - 60mn Detox treatment for all skins Soin Sève de Vie - 60mn Highlight the tint and regenerates the cells With machine (80mn) Soin LiftAlpes - 80mn Anti-age lifting – Tonic Treatments Menu 5 Body Treatments Soin Corps comme la neige - 60mn An ultra nourishing treatment Soin corps LiftAlpes . 90mn Lifting aspect - tonic Massage corps Pure Altitude . 50mn Relaxing - Tonic Massage à la bougie . 50mn Cocooning massage – Relaxing Massage énergétique des Alpes . 80mn Draining – Energetic Training • ½ day Training on Products • 1 day Training on Face Treatments • 2 days Training on Body Treatments - First training session in one of our certified training centers - Second training session as a or for new treatments according to the need of the sale spot. Products range Face treatments • Fundamental • Sève de Vie • LiftAlpes Body treatments Nomad line Face skin care Fundamental line Sève de Vie line Lift Alpes line Target: 25 to 35 yrs old Target: 35 to 45 yrs old Target: 45 yrs + Protect, Moisturize, Nourish all skin types. Prevent ageing, boost the tint shine. Anti-ageing for mature skins • Core ingredient: Edelweiss • Pure active ingredients coming from the extremes, from pollution preserved areas. • Liftalpes trio-active ingredients • Cocktail of mountain’s natural active ingredients. • Bio-Ecocert certified • Anti-ageing biotechnology Fundamental Protect – Moisturize – Nourrish all skin types. Target: 25–35 yrs old • • • • • • • Lait des Alpages à l’Edelweiss et à l’Arnica Eau d’Herbes à la Mélisse Gommage Flocons de Céréales Masque Nutrialpes Masque Fleurs de Givre Crème Edelweiss n°1 Crème Nutrialpes LAIT DES ALPAGES À L’EDELWEISS ET À L’ARNICA CLEANSING, SOOTHING FACE & EYES Core ingredients Plastic bottle 200 ml Texture Fluid, velvety, smooth emulsion. Gives a sensation of freshness during the application. Results Actions Cleans, Removes perfectly the make up Leaves the skin smooth and soft Core ingredients Edelweiss : Anti-oxidant Blue berry : Toning Water floral Melissa : Soothing, softening Mint Water : Astringent, toning Gentian : Toning Arnica : Toning, decongestant Paraben-free / Phenoxyethanol-free EAU D’HERBES À LA MÉLISSE ET LA MENTHE REVITALIZING HERBAL TONER Plastic bottle 200 ml Edelweiss : Antioxidant, anti-ageing and revitalizing Honey, Arnica : Softening, moisturizing Gentian : Toning complex, purifying Nuts oil : Softening, moisturizing, Nourishing Cynorhodon : Repair, regenerate Paraben-free / Phenoxyethanol-free Texture Transparent lotion. Extremely fresh when applied Results Actions Contributes to have a perfect demakup after applying Lait des Alpages Provides a stimulating sensation of freshness making your face radiant Tones and soothes the skin GOMMAGE FLOCONS DE CÉRÉALES EXFOLIATING, SOFTENING Frosted jar, case wrapped 50 ml Core ingredients Texture Light and Smooth formula Results Actions Exfoliates and removes the dead cells Nourishes and restores radiance and softness Makes the complexion dull MASQUE NUTRIALPES REGENERATING – RADIANCE BOOSTER Frosted jar, case wrapped 50 ml Edelweiss : Purifying, re-mineralizing Blueberry: Purifying Oat, Barley: Moisturizing, restructuring Oil of wheat germ, Sweet almond oil : Soothing, moisturizing With clay : Purifying, re-mineralizing Powder of almonds shell : Exfoliating particles Core ingredients Edelweiss : Anti-oxidant White clay : Purifying, rematerialize Ginseng : Anti-aging Dandelion : Regenerating Horsetail : Rich in silicon, firming up Gentian : Astringent, Purifying Oil of grape seed: Restructuring, regenerating Texture Smooth, velvety formula Results Actions Double action : purifying and remineralizing Regains a luminous complexion Purifies the epidermis Softs and revitalizes the skin Restores radiance and suppleness MASQUE FLEURS DE GIVRE REPAIRS, SOOTHES Frosted jar, case wrapped 50 ml Core ingredients Edelweiss : Anti-oxidant Horsetail : Rich in silicon, firming up Licorice, Melissa water Mallow: soothing Blueberry leaves : soothing, Toning Oil of Hazelnut and St.-John's wort: restructuring, Nourishing, anti-ageing Texture Very fluid formula, « cool effect » Results Actions Action = Radiance Nourishes, moisturizes, soothes Regains comfort and softness CRÈME EDELWEISS N°1 PROTECTING, MOISTURIZING Frosted jar, case wrapped 50 ml Core ingredients Edelweiss : Anti-oxidant Gentian : Toning Arnica : Relieving congestion, toning Echinacea: soothing Blueberry: astringent Hazelnut: nourishing Borage: regenerating Shea butter: nourishing, moisturizing Paraben-free / Phenoxyethanol-free Texture Fluid, light cream Results Actions Makes the skin soft and supple Prevents deshydration and loss of elasticity CRÈME NUTRIALPES REGENERATING, NOURISHING Frosted jar, case wrapped 50 ml Core ingredients Edelweiss : Antioxidant Hazelnut : Nourishing Borage : Regenerating Shea butter: nourishing, moisturizing Arnica: relieving congestion Gentian: toning Echinacea: soothing Blueberry: Toning Epica (bark of pine and leaves of blackcurrant) : give a vegetable complex highly effective to fight against the free radicals and the exogenous agents responsible for the skin ageing. Paraben-free / Phenoxyethanol-free Texture Rich, smooth emulsion Results Actions Remineralizing, regenerative and anti-aging, Nourishes & revitalizes all tired skin Restores vitality and radiance to the skin by stimulating the anti-aging defenses of the skin. Sève de vie Anti-ageing, Tint Shine Target 35-45 yrs old • • • • • • • • Mousse Micellaire aux Fleurs Brume aux Fleurs Emulsion Nutri-régénérante Crème Ultra-régénérante Concentré Sève de vie Elixir à la racine de Maca Soin Contour des Yeux Soin Eclat Précieux à la Tourmaline The Sève de vie Line Resulting from an exclusive combination of rare actives ingredients coming from pure environment and preserved from any pollution areas. Edelweiss Anti-free radical and antioxidant, anti-ageing, ultra-protective Maca Root Stimulates the cellular metabolism, regenerates, repairs, calms Sap of birch Moisturizer, regenerating Antarcticine Protects from dehydration and cold, anti-wrinkle active MOUSSE MICELLAIRE AUX FLEURS CLEANSING – TINT SHINE Foamer bottle 150ml Core ingredients Texture Light airy Foam Results Actions Cleans, Removes the make-up Rids the skin from impurities Clears the skin with a soft effect BRUME AUX FLEURS INVIGORATING – TINT SHINE Spray bottle 150ml Edelweiss: protection, anti-ageing Maca: act on tint shine Birch sap: hydrating, regenerating Calendula Floral water: hydrating, softening, nourishing Daisy : regenerating Aloe Vera bio : softening, soothing Core ingredients Edelweiss: protection, anti-ageing Maca: act on tint shine Birch sap: hydrating, regenerating Calendula Floral water: hydrating, softening, nourishing Daisy : regenerating Aloe Vera bio : softening, soothing Texture Fresh and diaphanous mist Results Actions Stimulating and Cleaning Care Invigorating, Refreshing, Lighten the glow Ideal for smooth eye cleaning and make-up removal EMULSION NUTRI-RÉGÉNÉRANTE ANTI-AGEING, TINT SHINE Airless dispenser, case wrapped 40 ml Core ingredients Texture Melting and energizing Results Actions Nourishing, regenerating, Acting on tint shine CRÈME ULTRA-RÉGÉNÉRANTE ANTI-AGEING, TINT SHINE Airless dispenser, case wrapped 40 ml Sap of Life Complex :Edelweiss + Maca + Antarcticine + Birch Sap Blackcurrant bud : soothing, anti-inflammatory Sea buckthorn berry: anti-ageing Daisy : regenerating Shea butter : hydrating, nourishing Raspberry seeds and Muscat Rosebush oil: prevention of ageing, regenerating Sesame and jojoba oils: hydrating, softening Hyaluronique Acid : anti-ageing, hydrating Core ingredients Sap of life complex :Edelweiss + Maca + Antarcticine + Birch sap Shea butter : Nourishing, moisturizing Rosebud extract : Regenerating, smoothing Aloe Vera : softening, soothing Plum seed oil : regenerating Apricot stone and jojoba virgin oil : Moisturizing, nourishing Vitamin E : Antioxidant Hyaluronique Acid : anti-ageing, hydrating Texture Unctuous and enveloping Cream Results Actions Stimulates and reinforces the cellular regeneration Facial features are smoothen, skin gets denser Regains the shine and firmness double effect ELIXIR À LA RACINE DE MACA REPAIR, RESTORATIVE Pipette Dispenser case wrapped 30ml Core ingredients Texture Fine Oil, non fat, high power of penetration. Results Actions Repairs aggressed skins, Revitalizes The SOS product for damaged skins Gives softness and tone thanks to hydrating and nutritive essential elements Core ingredients Edelweiss + Maca + Antarcticine + Birch sap Fluxhydran: exclusive association of an aquatic plant (Mourera fkuviatilis) with amino acids and constituents of the natural hydration factor: hydro-regulator and hydrokeeper Shea butter , Aloe Vera : Nourishing, Moisturizing Plum and Apricot oil : Regenerating Hyaluronique acid : anti-aging, moisturizing Alpha-bisabolol : anti-inflammatory Organic blueberry : Toning CONCENTRÉ SÈVE DE VIE ANTI-WRINKLES, ULTRA RESTORATIVE Airless dispenser, case wrapped Edelweiss : Protecting, anti-ageing Maca: acts on tint shine Daisy: regenerating Jojoba oil: soothing Raspberry seeds oil: regenerating Unsoapable wheat and sesame germs: anti-free radical, anti-ageing Wheat lipoaminoacid: favour the production of collagen Chamomile: anti-inflammatory, soothing 30 ml Texture Light fluid Results Actions Intensive Regenerating Tone Smooth the skin surface so that it better reflects the light SOIN ECLAT PRECIEUX A LA TOURMALINE RADIANCE, SUBLIMATING Airless dispenser, Case wrapped Core ingredients 30 ml Texture Light and fluid texture Results Actions Glowing complexion, skin is visibly radiant Stimulates the micro-circulation Protects, soothes, hydrates skin SOIN CONTOUR DES YEUX ANTI-AGEING, DARK CIRCLES Airless dispenser, Case wrapped Tourmaline : Activates the skin’s micro-circulation, energizes cellular activity Edelweiss : Protecting, anti-ageing Maca: Energizing, stimulating, acts on tint shine Birch sap : Regenerating, moisturizing Blackcurrant Buds : Soothing Aloe Vera : Smoothing, hydrating Calendula floral water : Hydrating, smoothing Hyaluronique acid : anti-ageing, moisturizing Mica pigments : Luminosity Core ingredients 30 ml Complex Sap of Life : Edelweiss + Maca + Antarcticine + Birch Sap Sorbus Domestica buds : Acts on puffiness and dark circles. Jojoba oil : restructuring, softening and hydrating Hyaluronique Acid : anti-ageing, moisturizing Phytosqualane : olive extract, nourishing and regenerating Vitamin E : anti-free radical Texture Rich and smooth cream Results Actions Replumped skin Visibly reduce, dark circle, fine wrinkles and puffiness. Moisturize, regenerate and protect the eye contour. LiftAlpes Anti-ageing for mature skins Target +45 yrs old • • • • • Sérum Lissant Crème anti-âge Crème Riche Anti-âge Sérum Gel Contour des Yeux Elixir d’Himalaya Mature skins line An innovating natural complex: a three alpine plants formula. •Edelweiss Protects and prevents the skin from ageing •Mountain water + hydraporine Moisturizes •Alpine plants: Buddleja, Masterwort, Wormwood Regenerates A selection of very active ingredients coming from anti-ageing bio-technology. Eyeseryl relieves congestion, anti oedemas, draining Matrixyl brings elasticity, renews cells, fills the deep wrinkles Sodium hyaluronate powerful moisturizing and filmogenic agent; combined with C vitamin, it gives a powerful anti-ageing molecule Liftessence Lifting action SÉRUM GEL CONTOUR DES YEUX ANTI DARK CIRCLES & LIFTING 15 ml dispenser, Case wrapped Core ingredients Texture Transparent Gel Results Actions Replumped skin Visibly reduce, dark circle, fine wrinkles and puffiness. Moisturize, regenerate and protect the eye contour. SÉRUM ENERGISANT (LISSANT) LIFTING & FERMING 30 ml dispenser, Case wrapped Actives Trio LiftAlpes: protection, hydration and regeneration Lift essences: (Extracted from a fern in New Zealand) : tensing, lifts lines and wrinkles around the eyes Arnica: relieving congestion Eyeseryl: Tetra Peptide with decongestant properties, draining and anti-Oedema. Reduces rings and bags Vitamin E: anti-oxidizing Core ingredients Actives Trio LiftAlpes: protection, hydration and regeneration Lift essences: (Extracted from a fern in New Zealand) : tensing, effect & lifts lines Cryo Extract of Arctic berries • Arctic raspberry : Tonifying, detoxifying • Marsh Blackberry : Moisturizing, nourishing • Arctic blueberry : anti-oxidant, smoothing Texture Ultra-fluid emulsion. Very quick penetration for an immediate tensing Results Actions Immediate tensing effect Sculpts facial contours, firms up the skin SERUM CRÈME ANTI-AGE ANTI-AGEING & REGENERATING 30 ml dispenser, Core ingredients Case wrapped Texture Fluid emulsion, easy penetration. Nice perfume, subtle & discreet Results Actions Moisturizes, Smoothes & regenerates Reduces wrinkles Perfect basis for the make up CRÈME RICHE ANTI-AGE ANTI-AGEING & REGENERATING 50 ml jar, case wrapped Actives Trio LiftAlpes: protection, hydration and regeneration Rosehip oil : rich in Omega 6, nourishing, soothing, et regenerating Matrixyl : anti-age component, gives radiance and vitality to the skin Sodium Hyaluronate : Nourishing and moisturizing Vitamin E Core ingredients Actives Trio LiftAlpes: protection, hydration and regeneration Rosehip oil : rich in Omega 6, nourishing, soothing and regenerating Matrixyl : anti-age component, gives radiance and vitality to the skin Sodium Hyaluronate : Nourishing and moisturizing E Vitamin : anti-oxidant Texture Silky and penetrating emulsion Results Actions Moisturizes, Smoothes & regenerates Restores lacklustre skin, Reduces wrinkles ELIXIR D’HIMALAYA REGENERATING & TINT SHINE 15 ml glass drop pipette, case wrapped Core ingredients Edelweiss : anti-oxidant Apricot oil : regenerating Jojoba oil: moisturizing and toning Borage oil: Firming up Wheat germ oil: restructuring, smoothing Damascene rose Essential Oil : powerful anti-wrinkles Geranium : Regenerating Rhododendron : Toning Texture Oily serum with a strong penetration 100% natural formula Colorant and fragrance-free Results Actions Powerful regenerative care This concentration of active ingredients prevents from de-hydration and wrinkles development Body Treatments • • • Gommage Cristaux de Neige (Body scrub) Lait Corps Velours de Neige (Body milk) Crème Comme La Neige (Body cream) The best of nature combining both mineral and vegetal Association of the Edelweiss to 2 mineral extracts: Mala’Kite, rich in copper Rhodo’Lite, rich in manganese The association of both leads to: • Strenghten the natural mecanisms of cell defense • Fighten against skin ageing GOMMAGE CORPS CRISTAUX DE NEIGE EXFOLIATING & SOFTENING BODY SCRUB 200 ml frosted jar, case wrapped Core ingredients Texture Greedy emulsion, « chantilly » like Light texture, almost frothy Results Actions Clean Moisturize then with Lait Velours de Neige or Crème Comme la Neige LAIT CORPS VELOURS DE NEIGE INVIGORATING & ENERGIZING BODY LOTION 200 ml tube, case wrapped Edelweiss : anti-oxidant Hazelnut oil : Emollient, softening Broom, Juniper : Toning properties White clay ; Remineralizing, Purifying Rhodo’Lite®, Mala’Kite® : (Stone extract) Antioxidant Core ingredients Edelweiss Mala’Kîte® : Anti-oxidant, anti-ageing & remineralizing Artic berry oil, hazelnut oil : Smoothing St John’s-wort oil : Regenerating Arnica : Soothing, eliminate red patches Vine Leaf: Tonic and draining action Paraben-free / Phenoxyethanol-free Texture Ultra fluid lotion. Exceptional power of penetration Results Actions Moisturizing and toning care Bring a sensation of immediate freshness CRÈME CORPS COMME LA NEIGE RELAXING & REGENERATING BODY CREAM 200 ml frosted jar, case wrapped Core ingredients Edelweiss : anti-aging, remineralizing Rhodo’Lîte®, Mala’Kîte®, Vitamin E : (stone extract) protecting, anti-stress, anti-ageing, protecting Olive Oil : moisturizing, regenerating Mallow : regenerating, softening Horsetail : toning, remineralizing Texture « Whipped » cream, wonderful spread over the skin Results Actions Moisturizes Gives an intense comfort and nourishment Leaves your skin with a delicate radiance effect HUILE DE BEAUTE HAIR & BODY OIL Spray 100 ml Core ingredients Edelweiss : Jojoba oil: regenerating Sunflower oil: nourishing and softening Unsaponifiable wheat and sesame germ: anti-free radical Plum oil: stimulating healing Texture Dry oil Results Actions Body: protect and moisturize Hairs: nourishes, smooths, gives you supple and shiny hair. CANDLE FLEURS DE NEIGE For a Spa atmosphere with this Pure Altitude fragrance candle Air-Freshener FLEURS DE NEIGE The « Nomad » Line • Crème Bol d’Air Pur (Face cream) • Secrets des Alpes (Hands cream) • Gourmandise des Alpes (Lips balm) CRÈME BOL D’AIR PUR PROTECTING & NOURISHING Aluminum ultra flat box 60 ml. Core ingredients Texture Shiny ultra white texture, light fruity and flowered emulsion Free of silicone and mineral oil Results Actions Moisturizes Protects Softens the skin CRÈME MAIN SECRET DES ALPES MOISTURISING & REPAIRING Aluminum ultra flat box 60 ml. Edelweiss: anti-ageing, revitalizing Raspberry oil: Anti-oxidant Gentian : Regenerating Arnica : Regenerating Hazelnuts oil : Nourishing Natural fragrances : earl grey, orange, lemon, mandarin, peppermint, Rosemary…. Core ingredients Edelweiss : anti-ageing and revitalizing Raspberry oil : nourishing and anti-oxidizing Hazelnut Oil : nourishing and softening Arnica : regenerative Cone flower : softening and moisturizing Texture Light emulsion Powder-frosted texture Excellent penetration Results Actions Nourished Protect the hands BAUME LÈVRE GOURMANDISE DES ALPES MOISTURISING & NOURISHING Aluminum ultra flat box 15G. Core ingredients Edelweiss : anti-ageing, revitalizing Raspberry oil : nourishing, anti-oxidizing Beeswax : nourishing Shea butter : softening, southing Vitamin E : protecting, anti-oxidizing Texture Soft-as-a-kiss balm Generous pasture Results Actions Soft-as-a-kiss balm Generous pasture Nourishes Protects Merchandising Tools Merchandising Tools Fundamental line Crème Edelweiss n°1 2 ml Gommage Flocons de Céréales 2 ml Sève de vie line Emulsion Nutri-Régénérante 2 ml Crème Ultra-Régénérante 2 ml Concentré Sève de Vie 2 ml Soin Contour des Yeux 2 ml Soin Eclat Précieux à la Tourmaline 2 ml LiftAlpes line Sérum Gel Contour des Yeux 1 ml Crème Riche Anti-Âge 2 ml Sérum Crème Anti-Âge 2 ml Body line Lait Corps «Velours de Neige» 4 ml Crème Corps «Comme la Neige» 4 ml Big size bags 22x22 Small size bags 14x16 Window Pannel Cabin Dyptic Leaflets Plexi Display Merchandising Press Book
