16,1 - О телеканале ТНТ

ТНТ
•
International version of leading entertaining TV channel in Russia - TNT
•
The best of ТNТ content on the date and hour of premiere in Russia
•
Design and promotion by TNT creative team
Audience of ТНТ channel:
•
Russian-speaking residents abroad
150 million people worldwide
•
Russian and Russian-speaking tourists
More than 54 million Russian citizens went abroad in 2013
ТНТ. CONTENT
•
Only entertaining programs
•
Viewing grid 75%* duplicates the feed of Moscow local channel
•
New projects premiers every month in conjunction with ТНТ Russia
•
Up to 30 hours of Premiere content per week
•
Only best program releases of channel’s archive library
•
Possession of licenses and pay-tv rights: Multiscreen, PVR, NPVR
*time slot 12:00 pm - 02:00 am
According to TNS Russia data, SHARE, Jan-Dec, 2014, 6:00-26:00, aud. 14-44
EURONEWS
СТС LOVE
MUZ TV
RU.TV
ROSSIYA К
ZVEZDA
OTHERS
2X2
DISNEY CHANNEL
CAROUSEL
U CHANNEL
TV CENTER
PERETS
DOMASHNY
PYATNITSA
3,1 2,8
ROSSIYA 2
ROSSIYA 24
4,2 4,0
3,8
ТВ-3
ИЗМ.ЛОК.ТВ
CHANNEL 5
REN TV
8,5
NTV
ROSSIYA 1
СТС
CHANNEL ONE…
ТНТ
ТНТ – IS THE LEADER!
13,4
12,5
9,4
8,0
2,2 2,2 2,0 2,0
1,8 1,7 1,7 1,6 1,5 1,5 1,5
0,6 0,6 0,4 0,2
0,1
TNT vs other Russian-language channels
Audience 14-44.
26,1
22,6
23,0
21,2
TNT
CHANNEL ONE RUSSIA
NTV
СТС
ROSSIYA 1
REN TV
19,0
18,2
13,9
17,5
17,1
17,7 17,6
17,6
16,3 16,2
5,9
4,0
15,3
14,5
14,7 14,6 14,6
13,6
13,5 13,1
13,4
13,4 13,2
13,2
12,9 13,2 13,2
12,7 12,6
13,0
12,7 12,7
12,2
12,2
12,1
12,3
11,9
11,8 12,0 11,6 12,5
12,1 11,9
11,7
11,6
12,6
11,4
11,7
11,1
11,1
11,1
12,4
12,5 10,811,5
10,6
10,9 10,6 12,3
11,7
11,6 9,6 11,2
10,2
10,9 11,4 9,1
11,2
10,2
10,6
11,0
9,1 8,9
8,7 8,9
10,5
9,7
9,6
10,3 9,2
8,4 8,5
9,5 9,5
8,3
8,2
8,2
8,1
8,0 8,3
9,17,7 9,18,2
9,0
7,8 9,17,8
7,7 7,7
8,7
7,6
9,2 8,7
7,4
8,5
7,2 7,4 8,57,6
12,7
12,9
7,8
15,5
14,6
6,2
6,0
6,0
5,4
5,6
6,0
According to TNS Russia data, 06:00-26:00, Share
5,5
8,5
5,9
4,7
4,7
5,3
5,1
5,5
4,2
4,8
4,7
4,0
3,8
3,7
4,1
3,8
4,1
4,2
3,8
According to TNS Russia data, Jan-Dec 2014, SHARE, 6:00-26:00, aud. 18-30
EURONEWS
СТС LOVE
ROSSIYA K
MUZ TV
RU.TV
ZVEZDA
TV CENTER
OTHERS
PERETS
DOMASHNY
ROSSIYA 2
DISNEY CHANNEL
CAROUSEL
ROSSIYA 24
CHANNEL U
ТВ-3
2X2
PYATNITSA
CHANNEL 5
REN TV
ИЗМ.ЛОК.ТВ
7,4
NTV
ROSSIYA 1
10,8
СТС
CHANNEL ONE RUSSIA
TNT
18,2
Audience 18-30 – 18,2%
9,8
6,3
3,6 3,3
2,8 2,8 2,7 2,6 2,6 2,4
2,2 2,0 1,9 1,9 1,8
1,5 1,3 1,0
0,7 0,5 0,5 0,2
0,1
TNT vs Channel One Russia. Audience 18-30
25,6
22,4
22,3
20,4
20,2
19,1
19,4
18,2
17,8
17,6
17,5 17,6
16,7
18,3
16,6
15,5 15,8
17,0
19,4
18,7
18,0
17,8
17,5
17,4
17,3
18,2
17,1
16,9
16,8
16,8
16,7
17,6
16,0
15,916,0 14,9
15,7
15,7
15,5
16,7
15,8
15,3
15,7
16,1
15,1
16,1
15,815,7 15,9 16,2
14,6
15,3
16,0
15,5
1
3,9
1
4,3
14,5
1
4,5
14,5
14,2
13,2
12,6 12,2
11,2 11,4
13,9
12,0 11,9
11,8
11,7 11,5
11,2
11,0
9,3 9,6
11,1
10,3 10,1
9,4
6,6
20,0
19,6
18,9 19,2
18,6
18,2
17,9
16,9
18,2
16,1
18,2
13,6
11,5
11,9
10,9
10,5
10,7
11,4
11,312,7
11,1
11,1
10,3
10,0
1
0,2
10,1
10,5
9,6
9,7
9,9
10,4 10,1
9,0
2002
2003
2004
2005
2006
2007
2008
2009
2010
янв.11
фев.11
мар.11
апр.11
май.11
июн.11
июл.11
авг.11
сен.11
окт.11
ноя.11
дек.11
янв.12
фев.12
мар.12
апр.12
май.12
июн.12
июл.12
авг.12
сен.12
окт.12
ноя.12
дек.12
янв.13
фев.13
мар.13
апр.13
май.13
июн.13
июл.13
авг.13
сен.13
окт.13
ноя.13
дек.13
янв.14
фев.14
мар.14
апр.14
май.14
июн.14
июл.14
авг.14
сен.14
окт.14
ноя.14
дек.14
4,0
According to TNS Russia data, Jan 2002 – Dec 2014, SHARE, 6:00-26:00, Aud.18-30
Audience 18-50 – 11,4%
13,0
11,4
8,3
4,5
According to TNS Russia data, Jan – Nov 2014, SHARE, 6:00-26:00, aud. 18-50
0,7
0,5
0,3
0,1
0,1 0,01
MIR
1,2
СТС LOVE
1,3
EURONEWS
1,5
MUZ TV
1,5
RU.TV
1,8
2X2
1,9
DISNEY
CHANNEL
2,0
CAROUSEL
2,1
CHANNEL U
2,2
ZVEZDA
ROSSIYA 2
ROSSIYA 24
ТВ-3
2,3
ROSSIYA K
3,1
PYATNITSA
3,3
PERETS
4,7
TV CENTER
8,8
DOMASHNY
9,3
Audience of ТНТ
All 4+
Sexing
Sex and age
3%
2%
19%
39%
24%
61%
13%
According to TNS Russia data
Ж 4-3%
13 2%
Ж 1412%
17
Ж 1829
Ж 3018%
50
Ж 50+
4%
4-13
14-17
18-29
30-50
50+
ТНТ IS THE LEADER IN
ENTERTAINMENT
GENRE
ТНТ. ONLY THE BEST ENTERTAINING CONTENT
Fizruk (Gym coach)
It is a new sitcom (starring famous Russian comic actor Dmitry Nagiev). This is a
story about the collision of two times: “the raucous 1990s” and the times we live
in. The central figure is Foma who was “number two” of a heavy-hitter with a
semi-criminal history throughout his life. When his “master” bumped him to
“retire” Foma decided to come back one way or another. It seemed that
everything would be easy: to get to the son of the former boss, to cave in, to
remind about himself and then get back to business. However, his plan failed on
the first day. Foma becomes a gym coach at the school, which attends the kid of
his “boss”, and he has to stay there for a long time. Once he got into completely
unknown life of children and teachers that is dramatically differ from his habitual
living. Foma not only changes his life but also changes himself.
25,8
13,6
9,9
8,9
6,4
2,9
TNT
CHANNEL ONE RUSSIA
СТС
ROSSIYA 1
NTV
According to TNS Russia data, SHARE, 07.04 – 07.05 2014 (Premiere), 20:30-21:00 Mon-Thu, aud. 14-44
CHANNEL 5
Uni (University)
A very popular sitcom about five twenty-something friends. They live in adjacent
rooms on campus. They have a common kitchen and bathroom. There was nothing
to them but truly love each other and this is what they do from time to time. How
do they study and even graduate is a real mystery because all days long they
screwing each other’s brains and getting into trouble. The most effective way to
seduce freshmen, the most dramatic battles for money, the most humiliating
moments of life on the campus. Long story short it is all about students. Boozing,
bad romance, failed exams – that is so cool!
22,6
13,7
9,7
8,4
7,3
3,4
ТНТ
CHANNEL ONE RUSSIA ROSSIYA 1
СТС
According to TNS Russia data, SHARE, 01.09-02.10.2014 2014, 20:00-20:30 Mon-Thu, aud.14-44
NTV
CHANNEL 5
Interns
Situation comedy about four junior physicians. The series tells about life of young
unexperienced internship doctors who are always getting into funny stories and
awkward cases. Their preceptor, chief of therapeutics department is constantly
putting the jokes on them.
Since 2010, over 200 episodes have already been aired, but the viewers are still
looking forward to new encounters with the characters they’ve come to love.
18,6
14,9
11,1
10,4
8,6
3,3
ТНТ
CHANNEL ONE RUSSIA ROSSIYA 1
СТС
According to TNS Russia data, SHARE, 3 Feb – 13 Mar 2014, SHARE, aud. 14-44
NTV
ТВ-3
Realnyie patsani (The Real Dudes)
This series is about ordinary guys from a Russian province who decide to
go for a life change. During all 7 seasons the viewers and the police keep
watching the changes, which, according to the court decision, the former
small time hooligans have to go through. But there’s one catch – they have
to document it all on video, just like in a reality show.
The Real Dudes is the most true-to-life comedy series on TNT!
22,6
12,9
10,1
9,1
7,5
3,9
ТНТ
CHANNEL ONE RUSSIA
СТС
ROSSIYA 1
According to TNS Russia data, SHARE, 01.09-02.10.2014, Mon-Thu 20:30-21:00, aud. 14-44
NTV
CHANNEL 5
Deffchonki (Girls)
The first season introduces four young girls: Mary, Lola, Kate and Vasilisa.
They are roommates and came to Moscow from provincial town. Lola and
Kate are classmates and longtime friends. Nick introduced Mary and Kate to
each other. Mary is the Vasilisa’s older sister. Girls are very close friends
despite of different characters and way of living. Every girl wants fruitful
career, happy marriage, popularity… The series follows their eventful lives
each episode.
14,1
14,1
12,1
10,2
7,0
3,8
ТНТ
CHANNEL ONE RUSSIA ROSSIYA 1
СТС
According to TNS Russia data, SHARE, 16.06-17.07.2014 (Mon-Thu), 20:30-21:00, All 14-44
NTV
CHANNEL 5
SashaTanya
In the new season Sasha, Tanya and their son
Alyosha, after several years of living together in a
rented apartment moved to a new home, which
was taken on a mortgage loan. Family life is
waiting for our heroes, full of funny stories, funny
situations, various embarrassments and, of
course, love! In addition, our heroes didn’t forget
their old friends from University. And of course, the
inimitable Sylvester Andreevich, Sasha’s father,
and his bodyguard Gena will also amaze you with
their charisma and humor.
16,8
16,0
10,3
9,1
6,5
4,1
ТНТ
CHANNEL ONE RUSSIA
СТС
NTV
ROSSIYA 1
According to TNS Russia data, SHARE, Jun-Aug 2013 (premiere), 20:30-21:00 Mon-Thu, aud. 14-44
REN TV
Comedy Club
Russian regular stand-up comedy show that aired from 2005. Over the last years it
has grown from Friday-night shows to production company “Comedy Club
Production” which is producing a lot of humoristic projects, comedy festivals,
concerts, series, movies, sketchcoms, etc. Due to its increasing popularity and
acceptance from being niche entertainment show to part of the general humor
culture of Russia it attracts more and more fans to TNT channel which is majority
shareholder.
Since the very first show only best comics from Russia and CIS have performed.
Well-known personalities (“residents”) of the show are inventive comedians and
key persons in comedy industry. Their live shows have huge success and popularity
among audience. Comedy Club intends to keep putting smiles on people faces
after their long hard day at work and provide therapeutic effect of laughter that
actually improves health
16,8
16,0
10,8
8,3
7,8
4,4
ТНТ
CHANNEL ONE RUSSIA
СТС
ROSSIYA 1
According to TNS Russia data, SHARE, January – 17 Oct 2014, 21:00-22:00 fri., aud. 14-44
NTV
CHANNEL 5
Comedy Woman
Intellectually humorous female Comedy Club show but also more variety like. The
best jokes and tricks from the women comics live on stage. Stand back, boys, they’re
funnier they are funnier than you are!
15,4
11,8
11,4
10,9
7,4
4,1
ТНТ
CHANNEL ONE RUSSIA ROSSIYA 1
СТС
According to TNS Russia data, SHARE, January – 17 Oct. 2014, 20:00-21:00 Fri., аud. 14-44
NTV
CHANNEL 5
Comedy Battle
One of the biggest comic projects on Russian TV. Here, everyone who feels
himself a comic star, can become a Comedy club resident and win an apartment
in Moscow. The second prize is half a million rubles.
24,5
15,6
8,8
CHANNEL ONE
RUSSIA
СТС
7,8
NTV
According to TNS Russia data, SHARE, 05.09-17.10.2014, Fri. 22:00-23:00, aud. 14-44
6,2
ROSSIYA 1
4,9
ТВ-3
Stand Up
The name of the show speaks for itself. On stage, the show participants
talk about their life and share their problems with the audience. And they
make it funny.
The classic comedy genre of stand-up shows is becoming more and more
popular in Russia. In each episode, anyone can perform in the Open Mike
section and can be seen by millions of TV viewers.
17,6
13,8
13,1
8,6
5,6
4,0
ТНТ
CHANNEL ONE RUSSIA
СТС
ROSSIYA 1
According to TNS Russia data, SHARE, 31.08-12.10.2014, 22:00-23:00 Sun., aud. 14-44
NTV
REN TV
Odnazhdi v Rossii (Once upon a time in Russia)
There are some problems in our country and we believe that it is necessary
to talk about them. We are drawing people’s attention to what is happening
around us. However, it is like screaming: “Look! It’s raining!” Everyone knows
it very well. That is why we’re just overacting that and make it funny. What is
happening in the show doesn’t look like sketches, those are rather minimovies. Scenes with the host and audience are shooting with movie camera
and movie lights. As a result the quality of performance is quite spectacular.
16,1
13,0
12,8
11,0
5,3
ТНТ
СТС
CHANNEL ONE RUSSIA ROSSIYA 1
According to TNS Russia data, SHARE, 28.09-12.10.2014, 21:00-22:00 Sun., aud. 14-44
NTV
4,5
REN TV
REALITY SHOWS ON
THT
Dom-2. Gorod lyubvi (Home-2. City of Love)
This is the famous Russian reality dating show. The project is on air daily
more than 10 years and has made "The Guinness Book of Records" as
the world's longest-running reality show! The show offers viewers the
unique perspective of watching singles willing to do whatever it takes to find
the perfect love mate.
Since November 2014 the show has new additional shooting location at
Seychelles.
15,6
15,1
11,7
9,1
7,2
4,5
ТНТ
CHANNEL ONE RUSSIA
СТС
ROSSIYA 1
According to TNS Russia data, SHARE, 100 000+, 2014, SHARE, 23:00-24:00, All 14-44
NTV
CHANNEL 5
This is not a show but a demonstration of the real power of
clairvoyance. Participants and winners of several seasons of
"Battle of psychics," lead documentary evidence of how the
paranormal abilities can help people. In this show psychics find
missing relatives and stolen cars, relieve houses from the ghosts
and return spouses to their families. The show creates the effect
of presence - the viewer becomes an eyewitness to all stages of
the investigation. Comments of witnesses - investigators
themselves the heroes of events - confirm the plausibility of what
is happening on the screen. A special interest is how people with
super abilities exist in their usual living and working conditions.
NEW GENRES ON THT
Tantsi (Dancing)
A new and arguably the most fascinating shiny floorshow whose
participants are vying for the title of the Best Dancer of Russia and an
amazing cash prize!
The auditions broadcast by TNT TV channel were held across the entire
country, with thousands of people applying for the show. The jury is made
up of TNT celebs and the best choreographers in the business, who,
following the initial rounds, become mentors for the show finalists. Twenty
five cameras and millions of viewers will be watching the preparation,
rehearsals, performances and behind-the-scenes emotions of the new
generation of dancing stars.
The incredible Lyaisan Utyasheva, a world and European champion in
rhythmic gymnastics, hosts the show.
22,7
10,9
8,2
8,2
6,9
4,6
ТНТ
СТС
ROSSIYA 1 CHANNEL ONE RUSSIA
According to TNS Russia data, SHARE, 23.08 – 18.10.2014 (premiere), 21:30-23:30 Sat, aud. 14-44
NTV
REN TV
movie series
Dolce Vita (Sweet life)
The story tells about six 30-year-old successful friends whose life changes
when they meet Sasha (the lead character). Sasha is a single mother
making a living as a go-go dancer in the nightclub. After an unfortunate
incident at the birthday party Sasha sends her child to her mother and goes
to visit a friend in Moscow. Girls were corps-de-ballet dancers at the Bolshoi
theatre.
Six 60-min episodes of “Dolce Vita” describe just eight days. However,
during that period the life of each character has turned around 180 degrees.
Everyone presents oneself in the most unexpected manner over the range
of absolute disgrace up to the true nobility. .
16,1
14,6
12,6
7,8
7,4
1,8
ТНТ
CHANNEL ONE RUSSIA
СТС
NTV
ROSSIYA 1
According to TNS Russia data, SHARE, со 2 июня – 10 июня 2014 (premiere), 22:00-23:00 Mon-Thu, aud. 14-44
REN TV
Chernobyl
Five young friends driving the old “Volga” car and searching for a thief who
had stolen eight million rubles from parents’ apartments of the lead
character. The rubber is average IT pro guy who’s making immediate video
report which says that his final destination is Chernobyl nuclear power plant
and Pripyat city. At every move their journey became more dangerous and
confusing. Will they be able to survive?
The creators are playing with genres making the story from road-movie to
mystery-thriller, from fiction movie to disaster film with the one question left
open – why those five people should have been in the mystery area around
Chernobyl A-plant.
26,5
18,7
8,6
6,6
ТНТ
CHANNEL ONE RUSSIA
СТС
NTV
According to TNS Russia data, SHARE, 13-16 October 2014, 22:00-23:00, All 14-44
5,4
ROSSIYA 1
3,9
CHANNEL 5
PREMIERES
2015
«The law of the stony jungle»
The plot revolves around the story of teenagers, conventional courtyard guys.
Big city draws them into criminal gangs, which appeared so many lately.
Basically, they take them, pulling for their older friends. Many people think that
this is an easy way to obtain money, which never have enough. Many of them
grew up in wealthy families, and the trouble they have found for extreme life.
«Not chicks»
The story of two girls living in a big city.
«Treasons»
The amazing story about a woman who has a husband and three
lovers at the same time.
«Bonus»
The young rapper from the province nicknamed Bonus sent to conquer the
capital, where he falled in love with the daughter of a prominent businessman.
Though Moscow doesn’t believe to tears and rhymes: along with the first
performance Bonus goes through unrequited love, conflicts with the girl's father,
the ups and downs against the backdrop of the capital's rap crowd.
Rap musical. The modern history of Romeo and Juliet.
Directed by Valeriya Guy Germanika.
NEW SITCOMS
The Horn Dogs
«The Horn Dogs» — this is combination of incompatible genres of sitcom and
melodrama. At its center the lifeline of young author Ms. Gvozdikova who’s got the
“National Bestseller” award for its novel called «Good-bye, asshole!» which is full of
hatred to cheating men. Obviously, autobiographical novel written a year after the
lead character found her husband with another girl between the sheets.
«The Horn Dogs» — it is an honest story about three girlfriends from Yekaterinburg
and about their sex lives (or lack thereof) in Moscow.
Sveta from the Kingdom come
Sveta came to Moscow from Krasnodar. She has recently finished Medical
University and celebrated her graduation at the party. Her drunk boyfriend put her
on the balcony railing and couldn’t hold her in his arms. Sveta fell down from the
third floor. So she is disabled in a wheelchair. Surgical recovery needs 150K euro.
She has no chance to earn that money. Now she’s living with her friend Irina whom
she met at the hospital. She has nothing – no boyfriend, no job. Though she has
computer and she invented the “super idea” – she declares herself a mentalist who
has incredible extrasensory perception after apparent death.
«Private security company» (PSC)
According to statistics, 1.5 million of young and middle-aged men
working in private security companies. New sitcom from the authors of
“Gym coach” and “Real dudes”
«Philology»
This is the story of three virgins who entered the university and study
among 200 girls at the Philology faculty.
«Is it easy to be young?»
It's such a touching story about life in the city of not even generally
students, but 17-year olds.
«The island»
This is a parody of a very popular reality show on survival in various
southern islands.
«Borodach»
The long-awaited return to the ether of Alexander Radionovich Borodach by
Michael Galustyan.
TOP-5 ENTERTAINMENT PROGRAMS
May, audience 14-44
Comedy Club
Bachelor
Comedy Battle
Once upon a
time in Russia
KVN
ТНТ
ТНТ
ТНТ
ТНТ
Channel One
Fri
Sun
Fri
Sun
Fri
21:00
21:30
22:00
21:00
21:30
17,7/4,1
15,5/4,1
15,3/3,5
12,1/3,5
16,1/3,4
According to TNS Russia data
TOP-5 SITCOMS 2014
25,7%
22,8%
22,5%
20,5%
СТС
According to TNS Russia data, 100 000+, 2014, SHARE, All 14-44
18,6%
AUTUMN 2014:
TOP-5 COMIC SHOWS
19,1%
17,9%
17,9%
17,1%
CHANNEL
ONE
RUSSIA
According to TNS Russia data, 100 000+, 2014, SHARE, All 14-44
16,0%
Talent Show 2014
26,3%
22,9%
CHANNEL
ONE
RUSSIA
According to TNS Russia data, 100 000+, 2014, All 14-44
7,6%
6,0%
5,9%
NTV
ROSSIYA1
ROSSIYA1
TECHNICAL PARAMETERS
Satellite: Eutelsat Hot Bird 13 ( 13° E )
Format: DVB-S, MPEG 2
Downlink frequency: 11034
Downlink polarization : V
SR 27500
FEC 3/4
tp 126
Satellite: ABS-2 ( 75° E)
Format: DVB-S2, MPEG 4
Downlink frequency: 11473
Downlink polarization : V
SR 22500
FEC 3/4
tp 9
THANK YOU!
CONTACT:
Murat Kablakhov
CEO
ТНТ-Comedy
Natalia Lanchak
Director of Sales
ТНТ-Comedy
Tel/fax: +7 (495) 543-88-88
Mob.: +7 (916) 016 48 34
[email protected]
www.tnt-comedy.tv
Andrey Chistov
Senior Manager
THT-Comedy
Tel/fax: +7 (495) 543-88-88
Mob.: +7 (926) 632-74-42
[email protected]
www.tnt-comedy.tv