Absolut Turns the Night Electrik with Launch of New Limited Edition

Press Release
Stockholm, 1 October 2015
Absolut Turns the Night Electrik with
Launch of New Limited Edition Bottles
Absolut is proud to present its latest limited edition bottles,
Absolut Electrik. The metallic range - available in blue and
silver - evokes a feeling of energy capable of turning any
night Electrik. The launch continues Absolut’s mission to
transform the night by infusing it with creativity.
The twin bottle release is available in electrik blue and silver, with
semi-transparent coating creating see-through reflections. The
two colors represent Absolut’s signature cobalt blue and the electrical conductivity of
silver. When combined, the colors reflect an Electrik aesthetic reminiscent of flashing
lights and pumping beats.
Absolut Electrik follows the brand’s celebrated tradition of introducing end of year limited
editions, which push boundaries with their cutting-edge designs. Previous limited editions
have included The Andy Warhol Edition which transformed Andy Warhol’s original
Absolut painting onto the shape of the bottle and Absolut Unique which featured four
million uniquely designed bottles.
The Electrik bottles will launch with a global series of one-of-a-kind events as part of the
Absolut Nights platform, using the night as a creative canvas to push boundaries through
technology. Events will include a futuristic house party in Los Angeles, transforming typical
house party rituals, as well as an exploration into the future of nightlife in London, using
virtual reality.
“The energetic designs of Absolut Electrik bottles embody Absolut’s mission to transform in
the night beyond the ordinary. Building on the success of our current Absolut Nights
campaign, where we transformed various elements of nightlife in cities around the world,
we are now inspiring consumers to create their own Absolut Night at home.” Says Gaia
Gilardini, Global Communications Director, Absolut.
The limited edition features approximately two and a half million bottles, which will be
distributed world-wide starting from October 2015. For information on price and
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa,
Luksusowa and Frïs. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu
is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office
is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
availability, please contact your local retailer.
For downloadable images, drink recipes and press release, please visit:
press.absolut.com.
END
For further information, please contact:
Andrew Rozas
Global PR Manager, Absolut
[email protected]
+46 70 919 53 25
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa,
Luksusowa and Frïs. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu
is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office
is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
Electrik Cocktails
Blue Mule
1 part Absolut Vodka
2 parts Ginger Beer
Garnish with lime wedge
House Party Punch no 1
2 ½ parts Absolut Vodka
1 part Earl Grey Tea Syrup
½ part Lemon Juice
3 parts Cranberry Juice
Bitters Optional, garnish with raspberry, strawberries and
lemon
House Party Punch no 2
2 ½ parts Absolut Vodka
2 parts Ice tea
½ part Raspberry syrup
1 part Lemon juice
3 parts Cranberry juice
Bitters optional
ElectriK blue
1 part Absolut Vodka
1 part Blue Curacao
1/2 part Lemon Juice
Shake!
Pineapple Pop
2 parts Absolut Vodka
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa,
Luksusowa and Frïs. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu
is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office
is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
1 2/3 parts Pineapple juice
1 part Lemon juice
1 part Simple syrup
5 Sage leaves (optional)
Neon Lights
2 parts Absolut Vodka
1 1/5 parts Lemon Juice
1 1/5 parts Grapefruits Juice
4/5 part Simple Syrup
1/5 part Ginger Syrup
Ginger bolt
1 parts Absolut Vodka
2/3 parts Lychee liquer
1 part Lemon Juice
2/3 part Ginger syrup (1 part freshly squeezed ginger
juice with 3 parts simple syrup)
6 Lemon balm leaves
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa,
Luksusowa and Frïs. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu
is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office
is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.