Sneaker Freaker

MEDIA KIT
MEDIA KIT
SNEAKER FREAKER —
Sneaker Freaker is
internationally acclaimed
sneaker magazine, founded
in Australia in 2002 by
unchallenged editor,
publisher and sneakerhead
Woody.
SNEAKER FREAKER is
dedicated to sneakers and
sneaker history, fashion
tendencies, persons and
events , related to sneaker
culture. In eight years of its
existence , the magazine has
transformed from a niche
project into a cult magazine
with a huge fan base
worldwide.
Since 2008 Spanish version
of the magazine was
launched, in 2010 the
German version and
SNEAKER FREAKER Russia
hit the shelves.
.
SNEAKER FREAKER was well
known and sought after in
Russia prior to its official
arrival in 2010.
SNEAKER FREAKER Russia
keeps key elements of the
original, combining the best of
the original content with
exclusive material written and
put together to suit local
sneaker culture and market.
Sneaker Freaker Russia has full
access to archives and current
materials of SNEAKER
FREAKER Australia.
MEDIA KIT
Format: boogazine
(boogazine = book + magazine)
Size: А5
Length: 128 pages and up
Published: 3 times a year
Number of copies: 15 000
MEDIA KIT
Main Themes:
– Sneaker Culture
– Young Fashion
– Urban Art
– Music
– Gadgets
SNEAKER FREAKER
is different in that its
content is not divided
into headings, which
means it is getting read
like a book from first
page to last.
The absence of
headings also allows a
more creative and
easier integration of
special projects into
the magazine.
SNEAKER FREAKER is
the most respected source
of information about
street-culture and its
trends for a progressive
youth audience.
The subject of sneakers is
used as means to tell about
various people, different
cultures and events.
SNEAKER FREAKER
team consists of sneakerculture insiders, who have
previously successfully
recommended themselves
in various media projects.
MEDIA KIT
Distribution:
Moscow .................................. ..9 000
St.-Petersburg............................3 000
Other Regions............................2 500
CIS ……… ……….. …….. …….. ……..500
English version of the magazine is
sold in more than 42 countries
worldwide.
Since 2008 the magazine is available
In Spanish.
Since 2010 – in German.
In Russia SNEAKER FREAKER
is being sold in cult streetwear
and sneaker, multi- and mono
brand stores, small independent
outlets, as well as book stores,
oriented on modern design, art
and culture.
Full distribution available:
www.sneakerfreakermag.ru
MEDIA KIT
Release Schedule for 2011 :
English version:
#21 …………………………… April 10
#22 …………………………… August 10
#23 …………………………... December 1
Russian version:
#4……………………………... May 13
#5……………………………….September 16
#6……………………………… December 26
Advertisement space
booking deadlines:
#4 ..…………………………… April 4
#5 ………………………………August 1
#6 ................................... November 7
Layout submission
deadlines:
#4......................................April 18
#5 ......................................August 22
#6 ......................................December 1
MEDIA KIT
Audience:
Age................................................ 16—35
Мale ................................................. 70%
Female ............................................. 30%
Income - middle, upper-middle (likely
to spend on fashion, music, books,
gadgets, entertainment)
Go clubbing minimum once a week.
SNEAKER FREAKER audience is
constantly searching for the next thing
in fashion, information, entertainment,
technology, tendencies etc.
Consumerism is the basis of their life
style, and they have motivation and
means to consume on the regular basis.
A large part of Sneaker Freaker
audience is formed by influential
trendsetters.
Follow the latest trends.
Consider Sneaker Freaker to be a wellrespected and influential brand.
Readers value the magazine more than
any other periodical. Sneaker Freaker
worldwide is a collectors item- it is
cherished, looked after and the back
issues are re-read on the regular basis.
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Internet
Internet
www.sneakerfreaker.com
Russian blog Online version of SNEAKER
FREAKER
300 000 unique visitors monthly,
including audience from Russia
www.sneakerfreakermag.ru
(they supplement each other)
3 000 000 pages read monthly
Spain:
www.sneakerfreaker.es
Germany:
www.sneakerfreaker.de/
MEDIA KIT
Specials:
– Brand special projects integration
within the content of the magazine
(theme pages)
–Various inserts with different
printing options (embossing,
perforation, lacquering, non-standard
inserts from various paper types,
CDs, sampling, etc.)
–Editorial supplement in form of a
booklet with theme content
– 3D modeling and branded 3D
eyewear
Extras:
– articles, releases and special
appendixes copyright
– creative advertising modules creation
– web banners production
– photo sessions, post-production
– illustrations
MEDIA KIT
Special projects example:
In April 2008 SNEAKER
FREAKER teamed up with
Puma on a special project
entitled «Great White» (in
honor of a Great White Shark).
SNEAKER FREAKER proposed
color decision for Puma’s Blaze
of Glory model that was
representative of the ocean
predator. Than in July of the
same year a second part of the
project was released- a sneaker
made from shark skin. Both
models were sold out on the
day of release.
If your brand is interested to
make a unique product, or you
are ready for creative
collaboration- we are open for a
dialogue.
Special possibilities:
– Organization and management of
non-standard promotional
campaigns
– Organization and management of
events and presentations
– Marketing research among
magazine’s TA
– Virus advertisement
– Magazine vents support
MEDIA KIT
Contacts
105064 Russia Moscow
Nizhniy Susalniy per, 5 («Arma» territory)
tel/fax +7 (499) 261 8969
www.sneakerfreakermag.ru
Advertisement:
Ann Kim (Advertising Director)
[email protected]
Distribution:
[email protected]