CREATIVE ACADEMY THE RICHEMONT GROUP`S

CREATIVE ACADEMY
THE RICHEMONT
GROUP’S INTERNATIONAL
POSTGRADUATE SCHOOL.
MASTER OF ARTS IN
DESIGN AND APPLIED
ARTS ON JEWELLERY,
WATCHMAKING AND
ACCESSORIES.
creativity applied
to products
Creative Academy is an international postgraduate design school established in Milan,
Italy, by the Richemont Group. It provides a Master of Arts in Design AND Applied Arts that
teaches undergraduates how to design, draft and produce real-life products for the
luxury sector.
The aim of the program is to turn theory into professional practice. The Master of Arts in
Design AND Applied Arts covers the entire process – from design and product development
to superior craftsmanship, marketing and communication – while teaching theory as applied
to the dynamics of the luxury world and the competitive benefits applied creativity can
produce.
LEARNING
to work
Creative Academy is a bridge from higher learning to the world of work.
The academy’s postgraduate program helps young creative talents move
directly from school into one of the most prestigious luxury businesses
in the world: the Richemont Group.
Only twenty of the most promising and successful design students from
schools all over the globe are admitted into the program each year.
Creative Academy’s mission is to offer young future professionals the
tools they need to respond to the constantly evolving demands of the
luxury sector, providing skills that will serve them
throughout their careers.
LEFT MASTER 2013
ABOVE LEFT MONTBLANC PROJECT 2012 “STAR TRACKS”, ROBERTO REYES
ABOVE RIGHT MONTBLANC PROJECT 2012 “DANDELION”, ZHIJIAO SHEN
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A POSTGRADUATE SCHOOL
ESTABLISHED EXCLUSIVELY
FOR THE RICHEMONT
LUXURY GROUP
The Richemont Group includes many of the most prestigious names in luxury: Cartier, Van
Cleef & Arpels, A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Officine Panerai,
Piaget, Ralph Lauren Watch & Jewelry CO., Roger Dubuis, Vacheron Constantin, Montblanc,
Alfred Dunhill, Azzedine Alaïa, Chloé, Lancel, Peter Millar, NET-A-PORTER.COM, JAMES Purdey
& SONS and Shanghai Tang.
About
The group is managed with the objective
of growing value for shareholders over
the long-term, recognizing that the most
important assets of the group – its luxury
Maisons – have almost all been in existence
for over a century.
Each of these Maisons represents a proud
tradition of style, quality and craftsmanship that Richemont is committed to preserving. Every Maison’s individual heritage
and identity is rigorously safeguarded,
and its designers and craftsmen are constantly challenged to reinvent and innovate in order to keep this heritage alive
and thriving.
The independence of each Maison within the
Group is fundamental to Richemont’s overall growth strategy. Each Maison focuses
on increasing awareness and desirability
by developing creative products and appropriate marketing programmes.
The Maisons’ products are sold through
a network of boutiques owned by the
Group, through franchise operations and
through boutiques owned by third parties.
History
Richemont was created in 1988 by the
spinoff of international assets owned by
Rembrandt Group Limited of South Africa
(today Remgro Limited). Established by Dr.
Anton Rupert in the 1940s, Rembrandt Group
owned significant interests in various industries including tobacco, financial services, wines and spirits, gold and diamond
mining, as well as luxury goods investments
that, along with an investment in Rothmans
International, would form Richemont.
RICHEMONT CONTRIBUTION TO CREATIVE ACADEMY
•Presentations by brand CEOs, competitors,
entrepreneurs, professional designers
•Seminars on jewelLEry, watches and
accessories
•Projects developed together with
different Maisons
•An internship within a Maison in the
Richemont Group
Strategy
Richemont’s business encompasses five key
areas: jewelLEry, watches, writing instruments, leather and accessories.
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Course Structure
The course lasts ten months: seven months at Creative Academy in Milan (January-July),
plus a three-month internship granted to deserving students (September-November).
The study program is divided into different, interchangeable units:
Master of Arts
in Design AND
APPLIED ARTS
Designers innovate shapes and functions. They interpret
aesthetics and anticipate emerging trends. The Master of
Arts in Design AND Applied Arts aims at developing these
qualities and attitudes while teaching the technical and
design skills students will need to succeed. Learning takes
place through workshops and constant interaction with
Maisons within the Richemont Group.
OBJECTIVES:
•Channel the creative elements of design through
practical, hands-on knowledge of craftsmanship while
keeping the focus on brand reputation and the final
customer
•Work for a luxury brand
•Lectures on marketing, branding and communication
•Creative exercises, Internet and field research
•Presentations by brand CEOs, competitors, entrepreneurs and professional designers
•Seminars on luxury and arts and crafts
•Seminars on jewelLEry, watches and accessories
•Seminars on new materials
•Seminars on manual rendering
•Computer training in Photoshop, Illustrator, 3D programs and KeyShot
•Presentation skills
•Projects realized for the Maisons of Richemont Group
•INNOVATIVE projects realized for partners outside the Richemont Group
•Guided visits around Italy and abroad
Teachers have been recruited from the most qualified universities and design schools in
the world, among which our most important partners POLI.design and SDA Bocconi, as well
as among CEOs and art directors from within the Richemont Group.
At the end of the course, students that have excelled are offered a 3-month internship in
one of the Richemont Group’s Maisons.
Internships are assigned based on an evaluation of the abilities and individual skills each
student has developed during the course.
•Learn to follow a brief
•Understand and integrate applied arts and crafts
MAISON PROJECTS
Maison projects are commissioned and overseen directly by Maisons from within the
Richemont Group. Students work on products that have the potential to be put into production. The importance of these projects resides on one hand in the opportunity to work
on real projects the way established professionals inside the Maison would; on the other
an opportunity to learn firsthand what it means to work for a luxury brand in the respect of its values and tradition.
LEFT STUDENTS AT WORK IN CREATIVE ACADEMY
07
INNOVATIVE
ProJects
In addition to Maison projects, every year students work on different creative projects.
These are not linked to the core products of the Master COURSE, but related to other
fields such as graphic design, industrial design, boutique displays, web design and so on.
Once completed, these creative projects are realized by expert craftsmen and usually
placed on exhibition for the general public during Milan’s Salone del Mobile, the global
benchmark for interior decoration and design.
LEFT VAN CLEEF & ARPELS PROJECT 2013 FROM TOP LEFT TO BOTTOM RIGHT “BEYOND THE SPIRALS”, Vasudha Bandhari;
“LITERALLY BLOOMING”, Xiaoqian Yu; “COULEURS DU VENT”, Haruka Usui; “FRAGRANCE OF HAPPINESS”, Ming Kiang Tan;
“LA RENAISSANCE DE CORÉ”, Nikola Relota; “TIMELESS BEAUTY”, David Girelli; “MANUS ET ARS NATURAM EXALTANT”,
Nicoletta Saracco; “LES BRAS OUVERTS”, Haruka Usui; “REALITY IS AN ILLUSION – 1”, Marta Magnani.
ABOVE FROM TOP LEFT TO BOTTOM RIGHT VAN CLEEF & ARPELS PROJECT 2011, “NALENEN VASE”, Sun Min Lee; “AUTOUR
DE L’AFRIQUE”, Louis Benoit; “CICLOPEO”, Lorena Jijon Maldonado. MONTBLANC PROJECT 2012, “MELTING POT”, Giulia
Ferrario; “ENVOLE”, Ehssan Moazen; “MOVIMENTO N.1”, Soo Jung Ahn. TRINITY CARTIER PROJECT 2009, “CIRCLES”, Yijun Song.
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MANUAL
RENDERING
Creative Academy teaches students to use a host of
design programs including Photoshop, Illustrator and
3D softwares AND IT places specific emphasis on manual
rendering. Dedicated workshops and constant interaction
with individual luxury Maisons in the Richemont Group allow
students to learn the hands-on skills they will need to best
express their talents as professionals in the luxury sector.
Final
internship
Internships run from September through November,
and are assigned based on an evaluation of the studenTs’
abilities, personal interests and the individual skills
they have demonstrated during the degree program.
STUDENTS AT WORK
CREATIVE ACADEMY TEAM
FRANCO COLOGNI
[email protected]
Richemont director / Creative Academy chairman
After a long career with Cartier and in top management positions for
the Richemont Group, Cologni is currently chairman of the Cultural
Committee of the Haute Horlogerie Foundation in Geneva and of the
Foundation for the Métiers d’Art in Milan.
He has conceived and overseen numerous important international
cultural and business projects. Cologni’s career as a top manager
in the luxury sector has always been accompanied by a passion for
the arts and for culture, influencing his work as an opinion leader,
journalist, writer, applied arts historian and publisher.
Giampiero Bodino
[email protected]
Richemont art director / Creative Academy art director
Bodino has been designing jewelLEry, watches and accessories for top
luxury and fashion brands since 1981. He is art director of the Richemont
Group and a member of the strategic product and communication
committee, together with Johann Rupert, Franco Cologni and Alain
Dominique Perrin. He is also head of design for the Salon International
de la Haute Horlogerie (S.I.H.H.) in Geneva. Bodino expresses his artistic
research through designs for luxury articles and painting.
GRAZIA VALTORTA
[email protected]
Creative Academy executive director
Valtorta’s career began and developed within the Cartier Group,
where she followed interests ranging from external relations to
different communication disciplines, ultimately becoming Cartier’s
director of communications for Italy. She has taken part in numerous
INTERNATIONAL events and initiatives, including product launches,
exhibitions and publishing projects. SHE WORKS ON THE PUBLICATION
OF THE “CARTIER ART” MAGAZINE OF WHICH SHE IS THE EXECUTIVE PUBLISHER.
PROJECT CONCEIVED AND CREATED BY FRANCO COLOGNI.
Maria Grazia Colico
[email protected]
Creative Academy operations coordinator
Giorgio Preda
[email protected]
Creative Academy Project Leader / Consultant - Partner GEA Associated Consultants
Angelo Maria BarduccI
[email protected]
Creative Academy Tutor
SECRETARY’s OFFICE
[email protected]
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PARTNERS
FONDAZIONE COLOGNI DEI MESTIERI D’ARTE
Creative Academy activities are supported by Fondazione Cologni dei
Mestieri d’Arte (www.fondazionecologni.it). Together, the Foundation
and the Creative Academy develop numerous projects and initiatives,
whose aim is to foster the relationship between fine craftsmanship
and design, and to train young generations of designers, increasing
recognition and understanding of the fundamental importance of the
métiers d’art.
POLI.DESIGN
The school works closely with POLI.design (www.polidesign.net/en), a
consortium of Politecnico di Milano that acts as an interface between
universities, companies, professional organizations and institutions,
dealing with postgraduate teaching, supplying expert teaching personnel and providing access to some of Europe’s most advanced technological and research structures.
SDA Bocconi School of Management
CREATIVE ACADEMY ALSO RELIES ON SDA BOCCONI SCHOOL OF MANAGEMENT,
FOUNDED IN 1971 AS THE BUSINESS SCHOOL OF BOCCONI UNIVERSITY. SDA
BOCCONI OFFERS EXECUTIVE, CUSTOM AND MBA PROGRAMS, AS WELL AS
SPECIALISED MASTERS, AND REGULARLY TAKES ON RESEARCH PROJECTS ON
COMMISSION. THE SCHOOL’S VISION OF EMPOWERING LIFE THROUGH KNOWLEDGE
AND IMAGINATION LIES BEHIND ITS PROGRAM OFFERINGS FOR THE DEVELOPMENT
OF INDIVIDUALS, COMPANIES, INSTITUTIONS AND ECONOMIC SYSTEMS.
SCHOOLS FROM ALL OVER THE WORLD
Creative Academy accepts applications from the best undergraduate schools all over the
world. Here you’ll find some of the schools that have sent graduates to study with us:
RISD - Rhode Island School of Design, Providence, RI, USA / Stellenbosch University, Stellenbosch,
South Africa / Tongji University, Shanghai, China / Temasek Polytechnic, Singapore, Singapore
IED - Istituto Europeo di Design, São Paulo, Brasil / NIFT - National Institute of Fashion Technology,
New Delhi, INDIA / Seoul National University, Seoul, South Korea / Shenkar College of Engineering
and Design, Ramat Gan, Israel / University of Monterrey, Monterrey, Mexico / Hiko Mizuno College
of Jewelry, Tokyo, Japan / Haute Ecole Arc Ingénierie, Neuchâtel, Switzerland / Créapole, Paris,
France / École Boulle, Paris, France / ENSAD - École Nationale supérieure des Arts Décoratifs, Paris,
France / ENSCI - École nationale supérieure de création industrielle, Paris, France / École Duperré,
Paris, France / IED, MADRID, SPAIN / Central Saint Martins, London, United Kingdom / The Glasgow
School of Art, Glasgow, United Kingdom / POLITECNICO di Milano, Milan, Italy / Polimoda, Florence,
Italy / Istituto Marangoni, Milan, Italy / La Cambre, Brussels, Belgium / Design Academy Eindhoven,
Eindhoven, The Netherlands
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SUCCESS STORIES
Every year AFTER LEAVING Creative Academy SOME STUDENTS FIND WORK in Maisons in the
Richemont Group WHILE SOME OTHERS ESTABLISH THEIR OWN BRAND OR START AN INDEPENDENT
ACTIVITY. HERE SOME SUCCESS STORIES:
Sifan Guo
Elodie Jeannet
SINCE 2011 at JAEGER LE-COULTRE
WATCHES AND JEWELLERY DESIGNER
SINCE 2011 AT POLO RALPH LAUREN
Watches Designer
Yijun Song
Marc Jolibois
Since 2010 at Cartier
Accessories designer
SINCE 2010 at CHLOE
Womenswear Designer
CAROLINE MÜLLER
Luca Iacomucci
SINCE 2010 at MONTBLANC
Watches Designer
SINCE 2005 at CARTIER
JEWELLERY/ HIGH JEWELLERY
DESIGNER
CARTIER / Paris, France
VACHERON CONSTANTIN / Geneva, Switzerland
VAN CLEEF & ARPELS / Paris, France
MONTBLANC / Hamburg, Germany
A. LANGE & SÖHNE / Glashütte, Germany
ALFRED DUNHILL / London, England
BAUME & MERCIER / Bellevue Geneva,
AZZEDINE ALAÏA / Paris, France
Switzerland
CHLOÉ / Paris, France
Emilie Vuilleumier
Kia Schwaninger
IWC / Schaffhausen, Switzerland
LANCEL / Paris, France
SINCE 2010 at VACHERON CONSTANTIN
Watches Designer
SINCE 2007 at VAN CLEEF & ARPELS
High Jewellery Designer
JAEGER-LECOULTRE / Le Sentier, Switzerland
PETER MILLAR / Raleigh, NC, USA
OFFICINE PANERAI / Florence, Italy
NET-A-PORTER.COM / Westfield London,
PIAGET / Geneva, Switzerland
England
RALPH LAUREN WATCH & JEWELRY CO. / Versoix,
JAMES PURDEY & SONS / London, England
Geneva, Switzerland
ROGER DUBUIS / Meyrin Geneva, Switzerland
SHANGHAI TANG / Hong Kong, People’s Republic
Felicia Pardede
Ilka Smyreck
SINCE 2012 at SHANGHAI TANG
House & Gifts Designer
SINCE 2006 at OFFICINE PANERAI
Watches Designer
of China
William Rogge
Malo Le Bot
SINCE 2009 at IWC
ACCESSORIES AND VISUAL
MERCHANDISING DESIGNER
SINCE 2012 at BAUME & MERCIER
Watches Designer
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ACADEMIC
RESOURCES
Creative Academy is located in the northwestern part
of Milan in a spacious and modern industrial loft that
was renovated specifically for the school in 2004.
Administration offices, classrooms and research facilities are all located on the ground floor, where
there is also a large, 300-square-meter area dedicated to cultural events and exhibitions. The first floor
hosts the school library, as well as large open spaces dedicated to offices and conference rooms.
Creative Academy provides its students with all the
technology they’ll need to work and learn, including
the latest computers, software and advanced audio/
video equipment.
STUDENT
RESOURCES
•Fulltime tutor available to students daily
•Design “coaches” available for some projects
•Library specialized in design and applied arts
•One PC per student, with 2D and 3D design software
•Pen tablet
•Access to archives specialized in innovative design materials
Each student is provided with a regularly updated
schedule of didactic material, including detailed information on professors and guest speakers, guided
tours and events of interest.
CREATIVE ACADEMY MAIN HALL
MILANO
CAPITAL
OF DESIGN
CONSIDERED THE HEARTLAND OF ITALIAN INDUSTRIAL DESIGN,
MILAN IS SYNONYMOUS WITH STYLE, CULTURE, ART AND
ENTREPRENEURIAL SPIRIT. EVERY YEAR THE CITY HOSTS THE
SALONE DEL MOBILE, AN EVENT THAT IS CONSIDERED THE
GLOBAL BENCHMARK FOR INTERIOR DECORATION AND DESIGN,
AS WELL AS INTERNATIONALLY IMPORTANT FASHION EVENTS.
MILAN IS ALSO AN EPICENTER FOR ITALIAN CREATIVITY, WITH
COUNTLESS ARTISANS, SKILLED CRAFTSMEN, ARCHITECTS AND
DESIGN PROFESSIONALS WORKING AROUND THE CITY.
CREATIVE ACADEMY CONSIDERS LIFE IN THIS VIBRANT ITALIAN
CITY AN ADDED VALUE FOR ITS STUDENTS.
HOW TO APPLY
ELIGIBILITY REQUIREMENTS
In order to apply for the Master, candidates are required to have completed one course
of studies related to design (university degree or equivalent) and master the English
language, both spoken and written, very well. Work experience, even at apprenticeship
level, is preferred. A certificate will be issued at the end of the course.
CANDIDATES PROFILE
•undergraduate degree in industrial,
interior, graphics, fashion, jewellery
or watch design
Please note that the material sent to
Creative Academy will not be returned
•21 to 28 years old (preferable age bracket)
FeeS
•fluenCY in English
•12,100 EUROS (10,000 + 21% VAT)
•work experience is preferable
•Scholarship will be awarded to the most
deserving students
Admission
All candidates should submit their
WHEN TO SEND IT:
1.application form (to be downloaded from
our website www.creative-academy.com)
BEFORE 15TH SEPTEMBER OF EVERY YEAR
2.resume
Where to send it:
3.colour printed portfolio with projects,
sketches and manual renderings –
including “gouaches” if possible. CD with
3D models is optional.
Creative Academy
via Giovanni da Udine, 32
20156 Milano, Italy
Tel: +39 02 30 26 269
Fax: +39 02 30 26 705
4.Two passport-size photos
not later than 15th September of every
year.
[email protected] www.CREATIVE-ACADEMY.com
19
via Giovanni da Udine, 32
20156 Milano, Italy
T: +39 02 30 26 269
F: +39 02 30 26 705
[email protected]
www.creative-academy.com