Media Kit - Camping.ch

Media Kit
camping.ch – The Swiss Camping Guide
Version 21st September 2016
camping.ch | Grundhaldenstrasse 60 | CH-8303 Bassersdorf
[email protected]
Media Kit
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Responsive Design
Opportunities
Reach & Traffic
Visitor Profiles
Formats & Rates
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Promotional Placements
Banners
Newsletters
Top Promotions
Campsite Premium Package
Company Package
Targeting
Discounts & Conditions
Please contact us
14 Sales Team
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Responsive Design
Optimized User Experience
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Opportunities
6 Reasons why to promote at camping.ch
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We are No. 1
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Large Online Coverage
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High credibility
Since many years we hold the top position in the
generic search engine ranking on Google.ch for the
keyword „Camping“. Occupying the top rank we
generate traffic numbers well above average.
Our results of more than 200‘000 Unique Visitors in
2015 demonstrate a strong interest in our services.
We are the website with the largest online coverage
around camping & caravanning in Switzerland.
The objective listing of all Swiss campsites as well as
our drive to publish exhaustive and up-to-date
information on our website lead to a high degree of
credibility among our users.
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Strong attention
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Exact Targeting
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Traditional Partner
Advertisement promoted on camping.ch guarantee a
strong attention for your campaign messages due to
utmost affinity of our users. We constantly generate
click through rates above average.
We are able to control your ads in order to target your
audience specifically. Ads on camping.ch can be
targeted on languages, geographic locations & origins
as well as device usage.
The founder team works for around 20 years in the
camping business and continually improves its
services. We would like to provide you a personal offer
and are looking forward to hearing from you.
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Reach & Traffic
Our service figures
camping.ch holds Google top ranking 1 for many years now and is the leading online camping site of Switzerland.
95%
43´545
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3.03
Coverage of campsites in Switzerland (acc. BfS 2014]
Unique visitors per month [Juli 2016], with more than 200‘000 unique visitors and more than 30% growth in 2015
Page calls per visit [average value for 2015; summer months: up to 40 page calls per visit]
Average page residence time in minutes
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Visitor profiles
Details about our website visitors
Country of origin
73%
Website language
Switzerland
German
Access by device
50%
German
8%
8%
28%
Zurich
24%
Midland
16%
Northwest Switzerland
12%
Central Switzerland
11%
East Switzerland
9%
Abroad, border area
Desktop
85%
33%
19%
Selected Regions
Rest of the world
7%
Mobile
English
French
17%
Tablet
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Promotional Placements
Our offers that fit your needs
Basic-Entry
Banners
Newsletters
Top-Promotions Premium-Offer
Company-Offer
Listing of your
campsite or
company within a
high quality web
environment to
reach your desired
audience.
Attractive offer to
promote high
traffic campaigns
and gain biggest
attention, bookable
at reasonable
prices.
Launch your
campaigns
specifically
amongst the
biggest camping
community in
Switzerland.
Exclusive web
promotion
designed to
increase the
number of visitors
of your campsite
significantly.
Additional
extension of your
basic-entry for
highest and broad
visibility amongst
the camping
community.
Have your
products and
services
highlighted in a
high-affinity
camping
environment.
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Targeting
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Exclusive or
integrated
Mailing to
subscribers of
the camping
community
For Campsites
✔
✔
✔
For Companies
✔
✔
✔
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Homepage
promotion
Image library
and website link
of your
campsite
✔
Campsite portrait
Entry on map
Email and URL
Image library
Entry in search
Partner websites
Company portrait
Entry on map
Email and URL
Entry in search
Company logo
Events calendar
Classifieds
✔
✔
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Banners
Leaderboard
Wide
Skyscraper
Medium
Rectangle
Mobile
Leaderboard
Mobile
Rectangle
Size
728x90px
Size
160x600px
Size
300x250px
Size
320x50px
Size
300x250px
Supported formats
GIF, JPEG,
PNG, HTML5
Supported formats
GIF, JPEG,
PNG, HTML5
Supported formats
GIF, JPEG,
PNG, HTML5
Supported formats
GIF, JPEG,
PNG, HTML5
Supported formats
GIF, JPEG,
PNG, HTML5
CHF 35.-
CHF 30.-
CHF 25.-
CHF 45.-
CHF 45.-
Rates are thousand contacts prices (CPM)
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Newsletters
Mail out dates
Newsletter
January
Febuary
March
April
May
June
July
August
September
October
November
December
Campsites German
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✔
CampsitesFrench
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
Companies German
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
CompaniesFrench
✔
✔
✔
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Advertisement options
Option 1 – Exclusive Newsletters
Your individual newsletter to all subscribers within
our mailing list. You design the layout and content
as you wish. Offer at CHF 1’000.
Option 2 – Display at camping.ch Newsletter
Your advertisement containing of title, text and
image plus website link. Offer at CHF 250.
Your benefits:
+ Exclusive Newsletter prominence
Limited placements in two different alternatives. Get full
attention with option 1 and targeted notice with option 2.
+ Flexible content
Option 2 offers you the ideal way to integrate your ad into our
content. Option 1 provides you 100% flexibility on design.
+ No waste coverage
Reach active subscribers only and such, which are strongly
interested in camping & caravanning in Switzerland.
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Top Promotions
Gain more visitors on your campsite
+ Exclusive website promotion
We offer a limited number of twelve Top Promotions per
language. Your campsite with name & image will be placed in
one of the six double-fed slots on the camping.ch homepage.
+ High attention & visibility guaranteed
Reach up to 40’000 visitors per month, which is far more
contacts compared to advertising in printed camping magazines.
+ Increased visitors by factor 2 to 3
According to our web analysis you will reach more than double
the amount of visitors on your detailed campsite. Sell your offers
and services faster and more effectively.
Attractive Offer with special rates:
1 month:
CHF 150.6 months (buy 5 get 6):
CHF 750.12 months (buy 10 get 12):
CHF 1’500.-
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Campsite Premium Package
Better attention of your campsite
Benefits over Basic-Entry:
+ Detailed description of campsite
+ Image gallery of up to 8 pictures on campsite detailed page
+ Highlighting of campsite images on search results pages
+ Integration of logo, email and website address
+ Implementation of events in our events calendar
+ Special prominence of campsite on all our maps
+ Campsite will be promoted on highly frequented partner
websites search.ch and topin.travel
Top Offer:
Yearly subscription: CHF 490.-
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Company Package
Revenue channel of your client acquisition
Gain new clients:
+ Increase your online visibility and use camping.ch as your online
sales channel
+ Position your company and product portfolio in our company list
+ Integration of company logo, email and website address
+ Highlighting of campsite images on search results pages
+ Placement of unlimited number of adverts in our Classifieds
+ Implementation of events in our events calendar
+ Delivery of statistics how often your company was viewed
Top offer:
Yearly subscription: CHF 490
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Targeting
Minimise waste coverage
Season
High season from March to September, winter, other desired periods possible
Geo-Targeting
By country of origin, by camping region
Language
German, French, English
Device
Desktop, Tablet, Mobile
Special targeting requirements upon request.
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Discounts & Conditions
Your booking
Added Fee
Expandables CPM CHF 10.Targeting CPM CHF 10.Minimum booking fee
Banners: CHF 1‘000.Discounts upon requests
Returning bookings
Booking of multiple services
Winter rates (October to February)
References
Anibis
Camping Campofelice
Camping Pradafarenz
Campingausstellung OCA St.Gallen
Camping Wien
Mercedes Marco Polo
Spatz Camping & Outdoor AG
TCS
Tenero Tourismus
Verband Schweizer Campings (VSC)
AGBs
http://www.camping.ch/cgi/news/news.pl?lang=en&page=agb
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Please contact us
We look forward to your service request
Dr. Kornél Szabo
Owner & Founder
Violeta Sturzenegger
Marketing & Project Manager
Phone:
E-Mail:
E-Mail:
044 360 80 30
[email protected]
[email protected]
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