Annual Report 2012

2012
ANNUAL REPORT
CONTENTS
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CITEM IN 2O12
ACCOMPLISHMENTS BEYOND TARGETS
WHY MANILA FAME?
MANILA FAME PERFORMANCE 2OO8 – 2O12
INTRODUCING: DESIGN FOR EXPORTS
WHAT’S NEW: MANILA WEAR AT MANILA FAME
REBRANDING AND REPOSITIONING OF THE
INTERNATIONAL FOOD EXHIBITION (IFEX PHILIPPINES)
CALIBRATED BRAND BUILDING FOR THE FOOD SECTOR
WHAT’S NEW: DESIGN WEEK PHILIPPINES
WHAT’S NEW: HALLONE
WHAT’S NEW: PERMANENT SHOWROOMS
IN KOREA AND NEW YORK
CITEM SUPPORT OF DTI BRANDING
2O12 FINANCIAL HIGHLIGHTS:
INVESTING FOR SUCCESS
CITEM IN 2O13: CLOSING THE GAP
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TURNING POINTS,
DEFINING MOMENTS AND
MILESTONES
Over the past year, the Center for International Trade
Expositions and Missions (CITEM) has focused on
development. It recognized the need to go outside
the box and bring a new perspective to its programs
and activities. Likewise, it took a more proactive
approach in facing task and time-driven challenges.
Recent global economic realities have brought
about a slowdown in global exports. Trade fairs,
both locally and abroad, are challenged by the
decreasing number of exhibitors and buyers with
less budget and less time to travel to Asia. Financial
Times reported that even the Canton Fair, which is the
biggest trade fair on earth, reported a decrease in
the number of foreign buyers and orders since 2011.
Recognizing these challenges, CITEM’s 2012 strategic
directions pushed for breaking boundaries and
finding creative solutions to hurdle obstacles. This
strategy allowed CITEM to meet its targets and even
accomplish way more than expected in its key
performance indicators.
CITEM assisted 744 export companies, equivalent to
100 percent of its target. It generated 14,863 trade
fair inquiries with the potential for realized business,
representing 169 percent of its target. CITEM’s
projects generated US $184.59 million in initial export
orders (106%); and Php 165.53 million in local sales,
828% beyond targets. As declared by our client
exporters, 98,811 jobs continue to be supported by
CITEM’s programs.
2
Manila FAME, one of CITEM’s signature events, was
repositioned as “The Design and Lifestyle Event,”
and continued its co-location (which started in
2011) with the country’s major sourcing events:
ManilaNow, CebuNext and Bijoux Cebu. Continuous
brand-building activities here and abroad were
implemented to demonstrate CITEM’s commitment to
elevate the status of the “Philippines” brand.
In 2012, CITEM organized 14 trade events: two
signature events in Manila and participation in
selected overseas trade fairs and exhibitions. HallOne,
the permanent showroom showcasing the best of
Philippine products, was launched to expand CITEM’s
services to its stakeholders.
CITEM’s performance in 2012 is more than
encouraging; it is inspiring. The coming year 2013 will
certainly pose another creative challenge to address
increased clientele expectations and a growing
demand for our services.
I would like to extend my warm and grateful thanks
to Trade and Industry Secretary Gregory L. Domingo
for his vision and leadership; to our Supervising
Undersecretary Cristino L. Panlilio for his unwavering
support; and to the CITEM officers and staff for their
dedication and commitment to the creative process
which we all believe in. Our gratitude as well goes
to our many industry stakeholders for their continued
support. I am confident that we will become a
stronger and more effective organization in the
coming years, better able to operate flexibly in a fastpaced and ever-changing environment.
ROSVI C. GAETOS
Executive Director
3
CENTER FOR INTERNATIONAL TRADE
EXPOSITIONS AND MISSIONS
SIGNATURE EVENTS
CITEM opens doors and expands business
opportunities in the global market.
CITEM is the proud owner and organizer of
signature events that provide global trade
platforms for Philippine exports;
primarily in the design-driven
(home and fashion lifestyle) and
food industries.
Manila FAME
SHOW DETAILS:
2x/year March and October
Metro Manila, Philippines
The International Food Exhibition (IFEX)
SHOW DETAILS:
Biennial: every May
Metro Manila, Philippines
The International Food Exhibition
(IFEX) Philippines: Asia’s Ethnic Food
and Ingredients Show is a biennial
event organized by the Department
of Trade and Industry (DTI) through
CITEM, in partnership with the Philippine
Department of Agriculture-Agribusiness
Marketing Assistance Service (DA-AMAS).
It is a global showcase of Asia’s tropical
food and a platform for the country’s
fresh, processed, Halal-certified, and
organic food sectors in the Philippines.
4
Manila FAME, The Design and Lifestyle
Event is the country’s premier trade
platform for exports and design,
providing opportunities for small
and medium scale entrepreneurs to
showcase their products in the world
market. Manila FAME is one of the
longest running trade shows in the
Asia-Pacific, featuring the latest Philippine-made creations from artisans
and manufacturers and is the only
trade event in the country approved
by UFI, the Global Association of the
Exhibition Industry.
INSTITUTIONAL PROGRAMS
In support of its mandate, CITEM launched
institutional programs that facilitate the
country’s export promotions programs.
Design Week Philippines is a celebration of DESIGN
through programs and events that foster creativity
among Filipinos to strengthen the country’s
positioning as Asia’s Design Destination.
Proclamation No. 277 signed by
President Benigno Aquino III on October 20, 2011
declares the third week of March and October
of each year as Design Week Philippines.
www.citem.gov.ph/designweekphilippines
HallONE: Design for Exports is a design showcase
of the best Philippine export products, a year-round
sourcing venue for local and foreign buyers, and a
venue for industry meeting and events.
It offers year-round services; from business matching
and appointment scheduling, factory visits, export
order-taking and shipping assistance, retail sales,
design clinics, to seminars and workshops.
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CITEMs ultimate vision is to create a distinct
“Philippines” brand that is widely accepted and
recognized in the global market – one that signifies
quality, value and reliability. CITEM’s programs are
geared towards the creation of a “Philippines First”
mindset among global buyers. By setting the highest
standards for creativity, excellence and innovation,
CITEM continually works towards positioning the
country as
“Asia’s design trendsetter” in export products and
services.
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CONTENTS
The year 2012 posed
many challenges amid
realities on the ground
which called for CITEM to:
RETHINK, REGROUP AND
REFOCUS.
CONTENTS
CITEM adopted
a four-pronged approach to
meet challenges head on:
consolidation, differentiation,
precise marketing, and
transformation.
Show Consolidation and Rebranding of Manila FAME
From commerciality to design – this shift allowed
CITEM to position one of its signature events, Manila
FAME: The Design and Lifestyle Event, as Asia’s design
trendsetter. Recognized as a Country Brand and a
source of national pride, Manila FAME serves as the
platform to showcase the design superiority of the
country in the home and fashion sector.
Taking Manila FAME to the next level became a reality
when the country’s major sourcing events – Manila
FAME, Manilanow, CEBUNEXT and Bijoux Cebu
joined together under one roof, bringing to buyers
and exhibitors a wider selection of furniture and
furnishings, holiday and gifts, and fashion wearables.
This partnership between the government and
private sector was a show of unity and a message
of strength: bringing back old buyers to the show; as
well as creating a new corps of buyers.
The two Manila FAME editions in 2012 successfully
showcased the Filipino’s superior craftsmanship and
material ingenuity; with the support and cooperation
of the industry’s Business Support Organizations:
• Chamber of Furniture Industries of the Philippines (CFIP–National)
• Cebu Furniture Industries Foundation, Inc. (CFIF)
• Chamber of Furniture Industries of the Philippines –Pampanga
(CFIP–Pampanga Chapter)
• Fame Foundation Philippines, Inc. (Cebu FAME)
• Association of Negros Producers, Inc. (ANP)
• Cebu Gifts, Toys and Houseware Manufacturers and
Exporters Association, Inc. (Cebu GTH)
• Christmes Décor Producers and Exporters Association
of the Philippines (CDPEAP)
Table 1. Manila FAME Performance: March and October 2012
Number of exhibitors
Number of Trade Buyers
Foreign
Local
Export Sales (in US$)
2012
2012
March
October
246
324
4,188
3,315
1,128
3,060
1,012
2,303
22,163,817
27,710,562
• Foreign Buyers Association of the Philippines (FOBAP)
• The Home Accents Group of the Philippines, Inc. (HAPI)
• Hospitality and Wellness Industries Furnishers and
Service Providers Association (HW Pilipinas)
• Mindanao Trade Expo Foundation, Inc. (MTEFI)
• Philippine Chamber of Handicraft Industries (PCHI)
• Philippine Exporters Confederation, Inc. (PHILEXPORT)
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14-17 March Edition
SMX Convention Center
With the theme “Beyond Artisanship”, Manila
FAME’s main feature was The Trend Stores
reflecting three global trends: Paradiso,
Stone Age and Tribal Fusion. Merchandise
Specialists Michael Cleghorn and Linda
Simpson worked hand in hand with local
manufacturers under Phase II of CITEM’s
Merchandise Specialist Program to create
new product stories for the buyers. The
show features likewise expanded with a new
line up of highlights:
Creation Stations: Craft Spots
Manila Wear
A popular attraction at the show was the live
demonstrations by artisans of Philippine traditional
arts like Calado (open cutwork
on embroidery, wood or metal),
Wood Mat Weaving (from
Maguindanao), and Beadwork
(from the Tagabawa-Bagobo
community in Davao.
Under the direction of international fashion icon Josie
Natori, the country’s top and up-and-coming fashion
designers previewed their
newest and hottest capsule
collection for tropical wear in
apparel and accessories.
Red Box
An exhibit of cutting-edge,
ground breaking concepts by
brave, young designers led
by the EPOCH group were the
highlight of the Red Box; while
original art installations by a
fresh group of Filipino artists
were featured in the Creative
Gallery.
The Hub
Local and international experts
led by Michael Cleghorn ,
Linda Simpson, and James
Booth shared their insights and
experience on global market
trends and opportunities for the
home sector.
EPOCH Members
Wataru Sakuma
Jinggoy Buensuceso
Daniel Latorre-Cruz
Stanley Ruiz
Martha Cech
DeXign Special Setting
Internationally–acclaimed
designers Budji Layug and
Kenneth Cobonpue curated
a showcase of avant-garde,
design-forward products in
a special setting.
Table 2. Manila FAME Performance: 2011 and 2012
Number of exhibitors
Number of Trade Buyers
Foreign
Local
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Export Sales (in US$)
MANILA FAME
MANILA FAME
2011
2012
507
570
4,497
3,315
1,975
4,388
2,140
5,363
44,993,714
49,874,379
Overall, Manila FAME in
2012 was a remarkable
success, reporting a
12 percent increase
in exhibitors and a
33 percent growth in
the number of buyers.
Export orders for 2012
amounted to USD 49.87
million, which translated
to an 11 percent
increase to 2011. Php
165.53 M in domestic
sales was likewise
generated.
CONTENTS
17-20 October Edition
SMX Convention Center
With the theme “The Art of the Craftsman =
The Soul of the Philippines,” Manila FAME this
time worked with Marketing Specialist James
Booth to introduce new features like The
Design Houses. Design Icons: Budji Layug
and Kenneth Cobonpue joined James
Booth and topnotch visual merchandising
expert Ito Kish to create special settings
within the show.
Design Houses
Craft Village
Renowned and upcoming Filipino designers express
their individual design sensibilities at the Manila FAME
Design Houses through products that harness the
country’s indigenous materials.
Age-old traditional crafts breathed new life at the
Craft Village, which aims for the preservation of a
locality’s culture and crafts, promotion of the talent
of the place, and the generation of sustainable
livelihood. The Craft Village is in partnership with the
cities of Caloocan, Las Pinas, Mandaluyong, Manila,
Paranaque, Pasig, San Juan.
Designers in focus were: Milo Naval, Ito Kish, Stanley
Ruiz, Wataru Sakuma, Daniel Latorre-Cruz, Olivia
D’Aboville, Amina Aranaz, Robert Alejandro, Vito
Selma and Inigo Elizalde.
Garden Pavilion
An expression of the global trend of indoor-outdoor
living, the Garden Pavilion embraces life alfresco
through different themes – Asian, American, British,
French – designed and curated by Ito Kish, Visual
Merchandise Director, Manila FAME.
Manila Wear
The hottest “Summer Must-Haves” from the country’s
top fashion designers, curated by fashion icon Josie
Natori, spiced up the show at the Fashion Pavilion.
From beach totes, neck pieces, head gear, to stylish
beach cover-ups- Manila Wear takes inspiration from
the country’s tropical climate.
Craft Spots
Live demonstrations by artisans of Philippine
traditional crafts: the lanterns of Pampanga, taka
(papier mache) of Paete, embroidered lace of Iloilo,
and the rice baskets of Palawan.
Style Spots
Visual Merchandise Director Ito Kish created a crossmerchandise presentation of the latest global macro
trends: ECO-SUSTAINABILITY, HYPERLOCALISM and
BEING IN CONNECTION.
Hibla
A project of Senator Loren Legarda, Hibla featured
the arts and crafts of twelve Schools of Living
Traditions (SLT) and sixteen Weaving Centers that
seek to preserve the country’s distinct cultural
heritage and ensure its transmission to the next
generations.
The OTOP Marketplace
The One-Town-Product (OTOP) Program, curated by
EPOCH designer Jinggoy Buensuceso, brought the
best products from all over the country to Manila
FAME, to showcase local skills, techniques and
materials. The OTOP Marketplace is in partnership
among DTI’s agencies: Product Development and
Design Center of the Philippines (PDDCP), Regional
Operations Development Group (RODG), and Bureau
of Domestic Trade (BDT).
Journey of the Tao-Tao
The Asian Cultural Council (ACC) presented a
contemporary art exhibit featuring sculptures
chiseled by anonymous sculptors in Benguet and
reworked by five Filipino ACC artists chosen for their
skills and recognition.
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ACCOMPLISHMENTS
Beyond
Targets
%
0
10
accomplishment for
export-companies
assisted
(743 companies)
Support to a total of
%
8
16
accomplishment for
generating potential
trade partners around
the world
(14,792 trade inquiries)
1
1
,8
98
%
6
0
1
accomplishment for for
initial export orders
(US$184.75 million)
10
jobs declared
by our client exporters
%
8
82
accomplishment for
domestic sales
(Php165.53 million)
Why
Manila
FAME?
• A GLOBAL PLATFORM for SMEs
• Recognized as a COUNTRY BRAND and
a source of NATIONAL PRIDE
• A venue for DESIGN and
product INNOVATIONS
• Contributor to SOCIO-ECONOMIC
growth and development
• On-the-spot export sales
• Job generation
REMARKABLE SUCCESS OF 2012 MANILA FAME
9%
Surpassed 2011
Result*
or 552 EXHIBITORS
%
3
3
or 7,503 BUYERS
11%
or US%49.87 EXPORT
ORDERS**
M
3
5.5
6
1
P
DOMESTIC SALES
11
MANILA FAME
Performance
2OO8-2O12
757
800
700
COMPANIES ASSISTED
641
570
600
507
552
500
400
300
200
100
0
2008
12
2009
2010
2011
2012
BUYER’S ATTENDANCE
5,363
6,000
5,000
3,899
4,000
3,000
2,380
2,378
2,108
2,079
2,051
2,000
1,000
1,475
1,723
2,140
Local Buyers
Foreign Buyers
0
2008
2009
2010
2011
2012
EXPORT SALES
$80
71.26M
$60
44.99M
41.49M
$40
49.87M
28.78M
$20
$ 0
2008
2009
2010
2011
2012
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INTRODUCING
Design
for
Exports
CONTENTS
In 2012, CITEM launched
Design for Exports.
Under this program,
seasoned design icons
together with up-and-coming
and young local designers
collaborated with Manila FAME
exhibitors for product development
and innovation.
LOCAL– INTERNATIONAL DESIGN COLLABORATION
March and October 2012 Manila FAME
Merchandise Specialists Program –
Design for Profitability
The Merchandise Specialists Program (MSP) was
launched under the guidance of international
merchandise specialists Michael Cleghorn and
Linda Simpson.
The MSP’s philosophy is: “Design for Profitability”.
The 35 companies who enrolled in the program
developed 848 new products reflecting the three
global trends - Paradiso, Tribal Fusion and Stone Age
which were exhibited at the March 2012 edition of
Manila FAME.
Local-International Design Collaboration
CITEM pursued local and international design
collaboration to ensure that Manila FAME
participants developed products adapted to the
trends and requirements of the international market.
Marketing and branding expert James Booth from
the United States joined CITEM in October 2012 and
led the Manila FAME team in planning and creating
the whole show. He was joined by local design
luminaries Kenneth Cobonpue, Budji Layug and Josie
Natori to complete the Manila FAME creative team
who poured their artistry and experience through
exhibit and space planning; as well as in creating
special settings that brought Manila FAME to the next
level.
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CONTENTS
CONTENTS
Export Coaching
Boost Camp: Training for Exporters, an initiative
of CITEM which took place in Manila and Cebu in
August 2012. Participants were small and mediumsized entrepreneurs in Manila and Cebu that
aimed to boost the Philippines’ export products’
competitiveness in terms of Marketing, Branding,
Pricing and Costing to name a few.
Boost Camp speakers Francisco Lapid, Raju
Mandhyan, Benedicto Cid Jr., Delfin Bibat, Rodolfo
Mallari, Teresita Dimaculangan, Francisco Lapid and
Reuel Virtucio talked about different ways that helped
exporters learn and enhance export business skills
and management.
Designer Development + Young Designers on the Rise
Manila FAME October 2012 introduced a new feature
called “Design Houses” that featured a wealth
of materials available in the country for product
development. It also paired off up-and-coming
designers with select exhibitors, giving them the
opportunity to create settings that highlight Philippine
artisanship and their individual creative talent.
Philippine designers Milo Naval, Ito Kish, Inigo Elizalde,
Stanley Ruiz, Vito Selma, Wataru Sakuma, Amina
Aranaz, Robert Alejandro, Daniel Latorre Cruz and
Olivia d’Aboville were tapped by CITEM to pour
their creative expertise in line with the October 2012
Manila FAME theme.
DESIGNER DEVELOPMENT + YOUNG DESIGNERS ON THE RISE
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WHAT’S NEW
Manila
Wear at
Manila
FAME
CONTENTS
Teaming up with international fashion
icon Josie Natori, founder and CEO of
Natori Company, CITEM launched the
Manila Wear during the 2012 MARCH
Manila FAME to revive the fashion
wearables sector and unify the industry in
one promotional platform. In support of
this initiative were the Fashion Designers
Association of the Philippines (FDAP)
led by Inno Sotto and the Fashion and
Design Council of the Philippines (FDCP)
under its President, JC Buendia.
EMBRACING THE FASHION DESIGN SECTOR
March and October 2012 Manila FAME
Curated by Fashion Icon JOSIE NATORI
Sponsored by the
Garments and Textile Industry Development Office
GTIDO
16
REBRANDING AND REPOSITIONING OF THE
International
Food
Exhibition
IFEX PHILIPPINES
The international Food Exhibition (IFEX)
Philippines, CITEM’s signature food event,
was repositioned as “Asia’s Ethnic Food
& Ingredients Show” to become the
premier international sourcing hub for
the finest ethnic Asian food, ingredients
and raw materials. IFEX Philippines is
also the key venue for the country’s
local food and beverage companies
to promote their products globally and
establish and strengthen links with
international buyers, importers, and
retailers.
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CALIBRATED
CONTENTS
Brand
Building
CITEM in 2012 proceeded with caution in its
overseas promotions. It focused its brand
building efforts in upgrading the overseas
promotions of Philippines food exports in
key markets. With the tremendous support
of the Department of Agriculture through its
Agri-business Marketing Assistance Services
(DA-AMAS), CITEM participated in six (6)
major food shows where it launched its
global brand: FOOD PHILIPPINES.
FOR THE FOOD SECTOR
OVERSEAS FAIRS
•
•
•
•
Gulfood
Foodex
MIHAS
Singapore Food and
Hotel Asia
• Taipei International
Food Show
• SIAL Paris and
SIAL Middle East
6
PRIORITY MARKETS
(UAE, Japan, Malaysia,
Taiwan, Singapore, and
France)
TOTAL EXPORT ORDERS
2
0
7
3,
102
COMPANIES ASSISTED
GULFOOD
M
8
2
$1
FOREIGN BUYERS SERVED
FOODEX
MALAYSIA
INTERNATIONAL
HALAL SHOW
SINGAPORE
FOOD AND
HOTEL ASIA
TAIPEI
INTERNATIONAL
FOOD SHOW
SIAL
PARIS
SIAL
MIDDLE EAST
Total Export
Orders
$ 48,609,010
$ 24,346575.47
$ 6,654,090
$ 8,549,200
15,120,052
$ 19,331,001.2
$ 5,464,814
Companies
Assisted
22
17
10
10
14
18
11
Foreign Buyers
Served
1,500
582
137
761
178
185
359
18
6 Priority Markets:
Total Export Orders:
Companies Assisted:
Foreign Buyers Serviced:
Bestsellers:
New Products Promoted:
UAE, Japan, Malaysia, Taiwan,
Singapore and France
$128.075M
102
3,702
Cavendish banana, pineapple,
coconut juice, frozen tuna, snack
products
Coco sap sugar, calamansi, essential
oil/fiber, dried fruit bits, cold cuts made
of tuna meat, retort pouch and bottled
processed tuna
INTERNATIONAL COMMITMENTS
•
•
ASEAN Promotion at Foodex Japan
•
2nd Korea-ASEAN Design Sharing Council
Meeting and Design Forum
•
•
Asian Trade Promotion Forum CEO Meeting
ASEAN Food and Beverage Trade Mission with
Business Meeting
Asian Trade Promotion Forum
- Working Level Meeting (ATPF-WLM)
Total Export Orders:
Companies Assisted:
Foreign Buyers Serviced:
$149, 250
•
China-ASEAN Expo
Held last September in Guangxi, China where
Clark Freeport Zone and City of San Fernando,
La Union were featured at the Cities of Charm
Pavilion.
•
Expo 2012 Yeosu Korea
Total Export Orders:
Companies Assisted:
Foreign Buyers Serviced:
$824,043
20
2,919
6
239
OVERSEAS HOME AND FASHION PROJECTS
•
•
•
•
Interior Lifestyle Tokyo
Japan Fashion Week (JFW) International Fair
Korea International Furniture
Total Export Orders:
Companies Assisted:
Foreign Buyers Serviced:
$704,511
9
198
Seoul Gift Show
19
CONTENTS
WHAT’S NEW
Design
Week
Philippines
The week-long celebration
highlighted various activities
such as the Craft Village, Design Tours,
Katha Awards, Design Talks & Fora and
Art Festivals.
Industry Headliners
Noted Brazilian award-winning furniture designers,
Humberto and Fernando Campana a.k.a. “The
Campana Brothers”, world-renowned American architect
Calvin Tsao, and style architect David Monn headlined
the Design Week celebration in 2012 to share their
experiences in the field of arts and design.
MARCH
Humberto and Fernando Campana a.k.a.
“The Campana Brothers”
OCTOBER
Calvin Tsao and David Monn
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In the March 2012 Edition of Design Week Philippines,
Manila FAME featured the “Walls of Art” with the
theme “Creative Environment: Street Life,” which
became a main attraction throughout the four days
of the show. On-the-spot creations of graffiti street art
drew crowds during the event.
The Katha Awards recognized fresh, original and
innovative designs presented by the exhibitors at the
Manila Fame in three awards categories:
• Best Product Design
• Eco-design Award
• Best Booth display
The Craft Village highlighted products made from
recycled materials from various communities in the
following cities: Caloocan, Las Pinas, Mandaluyong,
Manila, Paranaque, Pasig, Quezon City and San Juan.
The Adobo Food Festival and The Jeepney Arts
Festival added fun and excitement to the Design
Week celebration.
21
WHAT’S NEW
HallONE
HallONE was launched in December 2012 as a new tool for export promotions.
It aims to serve as a year-round sourcing venue for both local and foreign buyers;
featuring exceptional lifestyle settings of selected home and fashion products
from some of the country’s leading designers and manufacturers.
22
WHAT’S NEW
Permanent
Showrooms
IN KOREA AND NEW YORK
CITEM partnered with the
Tourism Promotions Board of
the Department of Tourism to
feature Philippine export
products in the Tourism
Showroom in Seoul, Korea.
In New York, CITEM reached an
agreement with the Philippine
Consulate and the Philippine
Trade and Investment Center to
feature Philippine products in its
show windows fronting Fifth Avenue.
23
WHAT’S NEW
CITEM
Support
of DTI
Branding
CREATING A DISTINCT PHILIPPINES BRAND
aligned with the Department of Tourism’s
Investment Promotions
Trade Promotions
2O12 FINANCIAL HIGHLIGHTS
Investing
for
SUCCESS
The level of subsidy of CITEM more than
doubled in 2012. This generous increase
in funding proved that the government
believed in CITEM’s vision and trusted the
organization to achieve its targets. The
budget requested was money well-spent
and was allocated for carefully-selected,
overseas trade fairs; and equally-rewarding
signature events.
A. COMPARATIVE INCOME STATEMENTS
2008
2009
2010
2011
2012
Income
85.034
71.056
62.719
37.082
30.203
Subsidy
60.000
67.831
73.746
79.686
179.510
Expenses
142.521
134.660
141.170
154.369
202.954
Net Income loss
2.513
4.227
(4.705)
(37.601)
4.158
B. COMPARATIVE BALANCE SHEET 2007-2012
26
2007
2008
2009
2010
2011
2012
Current Assets
260.873
152.997
176.679
122.662
74.979
179.143
Non-Current Assets
250.022
354.876
360.302
386.796
400.726
307.010
Liabilities
70.416
58.023
88.709
71.722
75.570
78.405
Equity
440.479
449.850
448.272
437.736
400.135
407.748
CITEM IN 2O13
Closing the Gap
CITEM will continue working towards the creation of
the distinct “Philippines brand.”
With the innovative and successful strategies implemented in 2012,
CITEM is now faced with the challenge of creative change
in the succeeding years. For 2013, CITEM will:
•Sustain what works –CITEM’s brand building
program and Industry consolidation worked well for
the organization as reflected by Manila Fame 2012’s
notable performance. Strategies implemented to
achieve such will be pursued with vigor in 2013.
•Expand the show and innovate – In May 2013,
CITEM’s signature event: IFEX, will open its doors
to international exhibitors which will globalize
the event. New activities and programs will be
implemented to add a new dimension to CITEM’s
upcoming signature events.
•Launch a new movement in design – While
•Calibrate its global promotions – CITEM will
only pursue overseas activities based on
recommendations of Trade representatives in key
export markets and after thorough assessment of
the fairs’ importance and potential for direct sales
negotiation for local exhibitors.
•Continue to transform the organization – The morethan-satisfactory outcome of CITEM’s plans and
strategies in 2012 is the result of CITEM’s extensive
efforts to continually re-engineer itself. CITEM will
strive to become an even better organization in
2013 onwards, ensuring continued creative output
and prudent use of its available resources.
participating in different international trade fairs
to promote the best Philippine products and
services, CITEM will likewise undertake trendspotting activities in key markets to track consumer
and retail trends; as well as keep tabs on groundbreaking design developments.
27
BOARD OF GOVERNORS
EXECUTIVE COMMITTEE
Hon. Gregory L. Domingo
Ms. Rosvi C. Gaetos
Secretary
Department of Trade and Industry
Chairman of the Board
Hon. Robert G. Vergara
President and General Manager
Government Service Insurance System
Hon. Gilda E. Pico
President and Chief Executive Officer
Landbank of the Philippines
Hon. Angelito T. Banayo
Administrator
National Food Authority
Hon. Amando M. Tetangco Jr.
Governor and Chairman of the Monetary Board
Bangko Sentral ng Pilipinas
Hon. Rosvi C. Gaetos
Member
Center for International Trade
Expositions and Missions
Executive Director
Email: [email protected]
[email protected]
Ms. Ma. Lourdes D. Mediran
Deputy Executive Director
Email: [email protected]
Ms. Maria Rita O. Matute
Deputy Executive Director,
Operations I (Home and Fashion)
Email: [email protected]
[email protected]
Ms. Romleah Juliet P. Ocampo
Officer-In-Charge,
Operations II (Food)
Email: [email protected]
[email protected]
Ms. Aurelia O. Cruz
Officer-In-Charge, Corporate Services
Email: [email protected]
Mr. Arturo C. Dimaano
Project Director
Email: [email protected]
OFFICE OF THE EXECUTIVE DIRECTOR
Corporate Planning Division
Ms. Doris U. Gacho
Division Chief
Email: [email protected]
Garments and Textile Industry
Development Office
Ms. Celia B. Elumba
Program Manager
Ms. Minda del Rio
Division Chief/Officer-In-Charge
Administrative Services
Email: [email protected]
Legal
Atty. Anna Grace I. Marpuri
OPERATIONS TEAMS
Home and Fashion
Ms. Maria Rita O. Matute
Deputy Executive Director
Email: [email protected]
[email protected]
Food
Ms. Romleah Juliet P. Ocampo
Department Manager/Officer-In-Charge
Email: [email protected]
[email protected]
Business Events
Ms. Ma. Lourdes D. Mediran
Deputy Executive Director
Email: [email protected]
Legal Officer
Email: [email protected]
Mr. Arturo C. Dimaano
Director
Email: [email protected]
Business Events-Local
Ms. Rowena D. Mendoza
Division Chief
Email: [email protected]
[email protected]
Exhibition Design
Mr. Emmanuel Benigla
Officer-In-Charge
Email: [email protected]
[email protected]
HallONE: Design for Exports
[email protected]
Ms. Rosario Liwanag
HallOne Manager
Email: [email protected]
[email protected]
SUPPORT TEAMS
Marketing Communications
Ms. Marilou F. Cantancio
Department Manager
Communications Management
Ms. Elvie Borje
Division Chief/Officer-In-Charge
Email: [email protected]
Web Marketing
Ms. Ma. Aurora Mendoza
Division Chief
Email: [email protected]
Visual Design
Mr. Mark Dresden L. Umayan
Officer-In-Charge
Email: [email protected]
SUPPORT TEAMS
Corporate Services
Ms. Ma. Lourdes D. Mediran
Supervising Deputy Executive Director
Email: [email protected]
Ms. Aurelia O. Cruz
Officer-In-Charge
Email: [email protected]
Finance
Human Resource Management
Ms. Aurelia O. Cruz
Ms. Florence Pearl Buensalido
Officer-In-Charge
Email: [email protected]
Officer-In-Charge
Email: [email protected]
Administrative Services
Management Information Services
Mr. Jaime Antonio Sandoval
Ms. Elvie Borje
Division Chief
Email: [email protected]
Division Chief/Officer-In-Charge
Email: [email protected]
C R E A T I V E
S E R V I C E S
D I V I S I O N
Marketing Communications Department
Center for International Trade Expositions and Missions
CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS
Address: Golden Shell Pavilion, ITC Complex, Roxas Boulevard cor., Sen. Gil J. Puyat Avenue, Pasay City 1300, Philippines
Telephone: (+632) 831 2201 to 09 • Fax: (+632) 832 3965 / (+632) 834 0177
E-mail: [email protected] • Website: www.citem.com.ph
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