Annual_report_FY12

2012 annual report
time for
bold
By 2022,
300 million Americans
actively use environmental
knowledge to ensure the
well-being of the earth
and its people.
the
vision
1
letter from
the president
I am excited to present
you this annual report
for 2012, not only because of
the strides our partners and we have
made in connecting more people
with environmental knowledge – but
also because we have committed to
a bold, new long-term vision for our
organization.
Through a very engaging strategic
planning effort, our board and staff
looked at how NEEF could make its
greatest impact toward improving our
environment. We have had successful
programs, reaching and engaging
hundreds of thousands of people
each year while also catalyzing more
educational efforts on the ground.
Although our programs continue to
grow and thrive, the urgency of our
environmental challenges and the
still unmet potential of environmental
education to address them inspired us
to push our boundaries and go big. We
decided to scale up and think in millions
rather than thousands.
Hence the long-term vision that by 2022,
300 million Americans actively use
environmental knowledge to ensure the
well-being of the earth and its people.
We won’t be going about this alone.
Indeed, organizations, companies,
associations, public agencies as well
as individual supporters who share in
this vision will be an engaged part of it.
Collaboration is core to how we work.
We will continue to work closely with
trusted professionals in our program
areas, from educators and health care
providers, to weathercasters and public
land managers. As EPA Administrator
2
Lisa Jackson has said – we must
all expand the conversation on the
environment. Our outreach includes
communities of color, economically
distressed cities and towns, as well
as rural areas, young people, seniors
and others who live, work and play in
America.
NEEF is grateful to have tremendous
partners who support environmental
education and lifelong environmental
learning, and, together, we look forward
to building on our current relationships
while also welcoming new partners in
this venture. Please learn more about
the vision in this report and some of the
ways by which millions more Americans
can be engaged to care for the planet.
Thank you,
Diane W. Wood
letter from
the chairman
On behalf of our board, I
join Diane and the staff in
expressing our excitement
about the long-term vision.
It truly is an unprecedented effort that
our partners and we will embark on. In
the end, we hope to enrich the lives of
millions of people, while also improving
the environment.
The vision presents a great opportunity
for businesses, other organizations
as well as individuals to get involved
now. More than ever – solutions to
environmental challenges like clean
air, resource conservation and energy
efficiency, climate change, and keeping
our food and water supplies adequate
for future generations necessitate that
we all pitch in.
300 million means each of us has the
environment in mind and does something
that benefits our environment. As leaders
or members of our communities, we each
have an essential role and can encourage
others to get involved.
As board members, we will do our part
to support the effort, as well as engage
those in our networks; moreover, new
board members will soon join us to
further expand NEEF’s growing network.
Organizations, agencies of local, state and
federal government, and businesses have
members, constituents and customers,
respectively, as well as employees who
can create a ripple effect in their own
communities. Employee involvement
inspires their families, friends, friends of
friends and neighbors to partake.
3
Our partners and new partners who
join us are, therefore, key to achieving
this vision. We look forward to
working together on developing and
implementing creative and innovative
ideas and strategies to achieve the
extraordinary. Please join us in this
exciting endeavor.
Sincerely,
Arthur J. Gibson
300 million Americans
S olving big environmental
challenges takes a big effort.
Our partners and we will be engaging millions – 300 million Americans – to actively
use environmental knowledge to ensure the well-being of the earth and its people. We
aim to achieve this by 2022, and partnerships are at the heart of our approach.
our approach
NEEF is known for collaboration,
connecting and catalyzing. These qualities
are firmly in our DNA and why we are
committed to strong alliances across
the spectrum in geography, mission and
structure, large and small – sharing our
belief in the power of environmental
education.
From long-term relationships established
through our programs in education,
public lands, weather and health, to new
players joining forces with us – together
we are connecting more and more people
with environmental knowledge. We
are a national organization committed
to catalyzing local efforts to care for
the environment through small grants,
innovative projects and leadership awards.
4
Knowledge to live by
campaign
To raise awareness and funds, energize
and connect those who care about the
environment with the vision, and develop
partnerships to reach new communities –
we are crafting a campaign that makes use
of NEEF’s tagline – Knowledge to Live By.
The campaign will draw upon creative
and tested strategies. By tapping into
social networks and communities of
interest from AARP and NASCAR, to co-op
enterprises, communities of faith, service
organizations and educational institutions,
we will encourage the public to join the
conversation on the environment, learn
ways to care for it in our everyday lives
that can also help us stay physically,
mentally and financially healthy – and
share perspectives & ideas.
We anticipate the campaign components to include the following:
A National
Benchmarking Survey
to gauge current views
and practices toward the
environment and measure
progress in achieving
the vision.
5
My Earth
Changing Moments
—an interactive website to
spark thinking and sharing
about the importance of
the environment through
storytelling.
Take a Second
—an educational and
creative effort to encourage
everyday actions that help
our environment.
Knowledge to live by
campaign... continued
Collaborating closely with us to create this campaign are our long-time partner Spitfire
Strategies and production partner Iron Way Films. We also have benefitted from the
wisdom of fellow environmental educators and researchers who have served in various
advisory capacities throughout the year.
In conjunction with establishing and eventually launching the campaign, we are
realigning all our programs with our new vision and developing plans to:
Give all visitors to our website a chance to interact with NEEF and
“Knowledge to Live By,” learning about individual actions to take for our
environment
Establish large scale and new partnerships to make the vision a reality
Publicly, with our partners, launch the campaign
These are by no means the only ideas for the campaign. Rather, they would be the start
of reaching out and engaging individuals and communities across the nation to join in
and be among the 300 million Americans who care for the planet.
6
EPA:
two decades
of partnership
Congress established NEEF, formerly the National Environmental Education &
Training Foundation (NEETF), to complement, through environmental education,
the work of the U.S. EPA to protect human health and the environment. Since
1990 we have collaborated to make environmental education more accessible and
available, from disseminating EPA data and resources to offering opportunities for
Americans to learn about and improve the environment in their communities.
As a nonprofit, nonpartisan organization, NEEF has had a partnership that spans
from EPA Administrator William Reilly’s service
in the administration of George H.W. Bush to
Administrator Lisa Jackson’s in the administration
of Barack Obama.
7
EPA: two decades of partnership... continued
In December 2011, Administrator Jackson and Chair Nancy Sutley of the White House
Council on Environmental Quality (CEQ) were present when Toyota Motor Sales USA,
Inc. announced a $3 million grant to NEEF to build the capacity of groups helping
public lands in cities and towns across the country. Diane Wood and Toyota Motor
Sales USA’s National Manager of External Affairs, JL Armstrong, also presented a
$5,000 grant, made possible by this funding, to the Friends of Fort McHenry National
Monument and Historic Shrine in Baltimore for their educational programs and
service. Twenty years ago when NEEF was established, Congress envisioned just this
sort of public-private alliance embodied in NEEF’s Public Lands Every Day Program,
which includes EPA, CEQ, the Department of Defense, U.S. Forest Service, Department
of the Interior and other agencies.
8
year in
review
2012
Finalized and began planning for the long-term vision of engaging 300 million Americans
to actively use environmental knowledge to ensure the well-being of the earth and its
people.
Launched the Public Lands Every Day Program to make National Public Lands Day every
day, for volunteer-based groups supporting public lands. The Program encompasses
NPLD, which takes place annually, and offers year-round grants, resources and
training.
Announced a pivotal $3 million grant by Toyota Motor Sales USA, Inc., joined by U.S. EPA
Administrator Lisa Jackson and White House Council on Environmental Quality Chair
Nancy Sutley, to fund Public Lands Every Day Program grants.
Created with PwC, free online modules to increase financial literacy among public land
groups, hosted at publiclandseveryday.org.
Kicked off a partnership with the U.S. Forest Service to connect more kids and
families with the nation’s forests and grasslands through NEEF’s Children & Nature
Initiative—Prescriptions for Outdoor Activity.
Established a new set of grants totaling approx. $250,000 with the National Fish & Wildlife
Foundation, U.S. Forest Service and The Bureau of Land Management to support
more opportunities for youths to learn, play and volunteer outdoors.
Inspired educators and students across the nation with Greening STEM (science, technology,
engineering and math) as the interactive, multi-year focus of National Environmental
Education Week—the nation’s largest environmental education event.
Capped off a year of hands-on learning, made possible by HSBC Bank, at 13 schools
in Washington, D.C. with Be Water Wise DC student presentations to city officials on
ideas to reduce stormwater runoff on city streets and save water at schools.
9
year in
review
2012
Awarded three public high schools the Sustainable Energy Award, sponsored by Samsung, of
$10,000 each for their school-wide efforts to achieve energy savings with technology.
Presented the Richard C. Bartlett Environmental Education Award to 11th & 12th grade science
teacher Deborah Wasylik of Dr. Phillips High School, Orlando, Florida for her
innovative and hands-on approach to teaching about the environment.
Produced a new series of Earth Gauge weather & environment tips specifically for radio
broadcasters across the nation to complement tips for television and digital media.
Prepared & disseminated widely-shared infographics, shown below—STEM & Our
Planet, Children & Nature (also in Spanish—Los Niños y la Naturaleza) and Citizen
Science is Blooming.
10
awards FY 2012
& grants
BE WATER WISE DC
Ballou Senior High School
Capital City Public Charter School
Cardozo Senior High School
EL Haynes Public Charter School
H.D. Woodson High School
Horace Mann Elementary
John Eaton Elementary
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Donna AllenKrug
Kristin Farrell
Anne Fox
Rebecca Taylor
Sandra Vander Velden
Stacy Egan
Mark Willis
Kelly Carr
Chad DeYoung
Julie DeSutter
Jean Pelezo
Jessica Anderson
Martha Alvarez
Joe Waters
Myra Pilant
Caroline DeBeukelaer
Anne Artz
Susan Dauria
Tressa Farrar
Ana Casanova
Bowers/Whitley Career Center
Brookfield School
Daarul Uloom
Evergreen Valley High School
Fox River Academy
Great Brook Middle School
Hart High School
Lewis Central Middle School
McMinnville High School
Midwest Central High School
New Century International Middle School
Orange Lutheran High School
Palmer High School
Princeton School District
Robert E. Lee High School
St. Andrew’s Episcopal School
The Preuss School UC San Diego
Visitation Academy
West Ouachita High School
Zelda Glazer Middle School
Tampa, FL
Sacramento, CA
Chillicothe, IL
San Jose, CA
Hortonville, WI
Antrim, NH
Hart, MI
Glenwood, IA
McMinnville, OR
Manito, IL
Fayetteville, NC
Yorba Linda, CA
Colorado Springs, CO
Princeton, WI
San Antonio, TX
Jackson, MS
La Jolla, CA
Brooklyn, NY
Eros, LA
Miami, FL
Angie Laaker
Tom Harten
Timothy Strout
Paula Webb
Alton High School
Calvert County Public Schools, CHESPAX
Jericho High School
Manhattan Junior High
Alton, IL
Prince Frederick, MD
Jericho, NY
Manhattan, IL
CLASSROOM EARTH PROFESSIONAL DEVELOPMENT GRANTS
In our fiscal year 2012, October 1, 2011–
September 30, 2012, NEEF provided
more than $503,000 in grants and awards
to recipients in 39 states and Guam.
Recipients included 16 schools,
27 teachers, 53 friends of the land groups,
37 public land managers and 20 students.
Maury Elementary School
Seaton Elementary School
Sharpe Health School
Smothers Elementary School
Takoma Education Campus
Thomson Elementary School
CLASSROOM EARTH PROFESSIONAL DEVELOPMENT PROJECT GRANTS
EVERY DAY CAPACITY BUILDING GRANTS
Adkins Arboretum
Blue Ridge Parkway Foundation
Bob Marshall Wilderness Foundation
Coleman National Fish Hatchery Friends Group
Empire Ranch Foundation
Friends and Volunteers of the Boston Harbor Islands
Friends of Balcones Canyonlands National Wildlife Refuge
Friends of Baxter State Park
Friends of Castlewood Canyon State Park
Friends of Cheyenne Mountain State Park
Friends of Craig Brook National Fish Hatchery
Friends of Fort McHenry
Friends of Hemlock Bluffs Nature Preserve
Friends of Hilltop Hanover Farm & Environmental Center, Inc.
Friends of Jackson County Conservation
Friends of Lakeshore State Park
11
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Washington, DC
Ridgely, MD
Asheville, NC
Hungry Horse, MT
Cottonwood, CA
Sonoita, AZ
Hingham, MA
Jonestown, TX
Union, ME
Parker, CO
Colorado Springs, CO
Verona Island, ME
Baltimore, MD
Cary, NC
Yorktown Heights, NY
Maquoketa, IA
Milwaukee, WI
awards & grants continued
Friends of Mashpee National Wildlife Refuge
Friends of Patterson Park
Friends of Sherburne NWR
Friends of Squaw Creek
Friends of Thacher Park
Friends of the Connecticut River Paddlers Trail
Friends of the Gardens at Lake Merritt
Friends of the Refuge Headwaters
Friends of the Ridgefield National Wildlife Refuge
Friends of Turkey Run and Shades State Parks
Gateway Off-Road Cyclists
Grand Canyon Association
Hills For Everyone
Joshua Tree National Park Association
Literacy for Environmental Justice
Mississippi Renaissance Garden Foundation, Inc.
Mountains to Sound Greenway Trust
North Country Trail Association
Partners In Conservation
People for Parks
Pocono Environmental Education Center
Riverside State Park Foundation
Roaring Fork Outdoor Volunteers
Rock Creek Conservancy
Saint Marks Refuge Association
San Mateo County Parks and Recreation Foundation
Save Habitat And Diversity Of Wetlands
SERC Institute
Skinner Park Advisory Council
Snake River Fund
Southern California Mountains Foundation
St. Joseph County Parks Foundation
Stellwagen Alive!
Sutter’s Fort State Historic Park
The Alliance for Morris County Parks
Upper Valley Trails Alliance
Voyageurs National Park Association
NATIONAL PUBLIC LANDS DAY DOD LEGACY AWARD
United States Air Force
United States Air Force
United States Army/Air National Guard
United States Army/Air National Guard
United States Army/Air National Guard
United States Air Force
United States Army
United States Army
United States Army/Air National Guard
United States Army
United States Army/Air National Guard
South Carolina Army National Guard
Beale Air Force Base
Bellows Air Force Base
Biak Training Center
Camp Dawson Army Training Site
Camp McCain Training Center
Eglin Air Force Base
Fort Bliss
Fort Bragg
Fort Custer Training Center
Fort Hood
Fort Indiantown Gap
Fort Jackson
Mashpee, MA
Baltimore, MD
Zimmerman, MN
Mound City, MO
Voorheesville, NY
Sunderland, MA
Oakland, CA
Winona, MN
Ridgefield, WA
Rockville, IN
Pacific, MO
Grand Canyon, AZ
Brea, CA
Twentynine Palms, CA
San Francisco, CA
Biloxi, MS
Seattle, WA
Lowell, MI
Moapa, NV
Minneapolis, MN
Dingmans Ferry, PA
Nine Mile Falls, WA
Basalt, CO
Washington, DC
Tallahassee, FL
Menlo Park, CA
Renton, WA
Winter Harbor, ME
Chicago, IL
Jackson, WY
San Bernardino, CA
South Bend, IN
Scituate, MA
Sacramento, CA
Morristown, NJ
Norwich, VT
Minneapolis, MN
United States Army
United States Army
United States Army/Air National Guard
United States Air Force
United States Army
United States Army
United States Navy
United States Air Force
United States Navy
United States Army
United States Air Force
United States Marine Corps
United States Marine Corps
United States Air Force
United States Navy
United States Navy
United States Navy
United States Navy
United States Navy
United States Navy
United States Navy
United States Navy
United States Navy
United States Army
United States Air Force
PLANET CONNECT STUDENT GRANTS
Matthew Mooney
Sarah Memon
Michael Brienza
Colton Montejunas
Anna Yegiyan
Madalyn Boultinghouse
Kent Keller
Jessica Rizzo
Jose Ponce
Nico Rush
Fort Leavenworth
Fort Riley
Fort Ruger
Hill Air Force Base
Joint Base Lewis McChord
Joint Base Myer-Henderson Hall
Joint Base Pearl Harbor-Hickam
Joint Base San Antonio Randolph Air Force Base
Joint Regions Marianas Naval Base Guam
Ka’ala/Schofield Barracks West Range
Malmstrom Air Force Base
Marine Corps Air Ground Combat Center
MCAS Cherry Point
McConnell Air Force Base
Naval Air Station Fallon
Naval Air Station Key West
Naval Air Station Oceana
Naval Station Great Lakes
Naval Support Activity Hampton Roads
Naval Weapons Station Seal Beach
Naval Weapons Station Seal Beach
Detachment Fallbrook
NIOC Sugar Grove
Patuxent River Naval Air Station
Redstone Arsenal
Tyndall Air Force Base
San Antonio, TX
Fort Worth, TX
Charlotte, NC
Cape Coral, FL
North Hollywood, CA
Beaverton, OR
Kenilworth, IL
Hamden, CT
Clovis, CA
Lake Oswego, OR
Emma Rusnak
Ehsan Jafree
Camille Holmes
Jackson Feld
Christopher Rettig
Nimansha Jain
Allison Saavedra
Sarah Young
Thomas Simpson
Jilene Penhale
RICHARD C. BARTLETT ENVIRONMENTAL EDUCATION AWARD WINNER
Beale AFB, CA
JBPHH, HI
Powell Butte, OR
Kingwood, WV
Grenada, MS
Niceville, FL
Fort Bliss, TX
Fort Bragg, NC
Augusta, MI
Fort Hood, TX
Annville, PA
Eastover, SC
Randolph AFB, TX
Santa Rita, Guam
Waialua, HI
Malmstrom AFB, MT
Twentynine Palms, CA
Cherry Point, NC
McConnell AFB, KS
Fallon, NV
Key West, FL
Virginia Beach, FL
Great Lakes, IL
Norfolk, VA
Seal Beach, CA
Fallbrook, CA
Sugar Grove, WV
Patuxent River, MD
Redstone Arsenal, AL
Tyndall AFB, FL
Front Royal, VA
Ashburn, VA
Groton, NY
Boulder, CO
Niskayuna, NY
Omaha, NE
Miami, FL
Pflugerville, TX
Knoxville, TN
Arlington, VA
Deborah Wasylik
Dr. Phillips High School
Orlando, FL
Paul Ritter
Kristine Rademacher-Gorovitz
Pontiac Township High School
Desert Vista High School
Pontiac, IL
Chandler, AZ
RICHARD C. BARTLETT ENVIRONMENTAL EDUCATION MERIT AWARD WINNERS
SUSTAINABLE ENERGY AWARD
Boston Latin School
Northwest Pennsylvania Collegiate Academy
Secondary Academy for Success
12
Fort Leavenworth, KS
Fort Riley, KS
Honolulu, HI
Hill AFB, UT
JBLM, WA
Fort Myer, VA
JBPHH, HI
Boston, MA
Erie, PA
Bothell, WA
Thank you FY 2012
to our donors
(October 1, 2011 to September 30, 2012)
CORPORATE, FOUNDATION
AND OTHER PRIVATE SECTOR
GOVERNMENT
INDIVIDUAL
IN-KIND
Anonymous
U.S. Army Corps of Engineers
Aliniad Consulting Partners, Inc.
S. D. Bechtel, Jr. Foundation
National Asthma Control
Initiative (via Family Health
International)
S. Decker Anstrom
Holly Cannon
Cisco Systems, Inc.
The Kendeda Fund
Centers for Disease Control and
Prevention
Baxter Healthcare Corporation
The Walt Disney Company
W.K. Kellogg Foundation
Mary Kay Inc.
Northrop Grumman
Oak Foundation
The Philecology Trust
PwC
Samsung
Toshiba America Information
Systems, Inc.
Town Creek Foundation
Toyota Motor Sales, USA, Inc.
The Vidda Foundation
Wal-Mart Stores, Inc.
JL Armstrong
Raymond Ban
Department of Defense Legacy
Resource Management Program
Philippe Cousteau
Manuel Diaz
Arthur Gibson
U.S. Environmental Protection
Agency
Claudia Kessel
Patricia Silber
U.S. Fish and Wildlife Service
Bradley Smith
U.S. Forest Service
Kenneth Strassner
Bureau of Land Management
Diane W. Wood
National Oceanic and
Atmospheric Administration
(via UCAR COMET)
Combined Federal Campaign
Donors
National Park Service
Bureau of Reclamation
National Science Foundation
(via George Mason University)
13
Anvil Knitwear
Beveridge & Diamond, P.C.
Google Adwords
Johnson Controls, Inc.
PwC
REI
Samsung
Toshiba America Information
Systems, Inc.
financial report
Statement of Activities
Fiscal Year 20121
Income
Grants
Restricted Grants and Contributions
Unrestricted Grants and Contributions
Federal Grants and Contracts
Federal Appropriation
Interest and Other Income
Total Income
$909,008
$2,245,765
$912,356
$965,100
$70,383
$5,102,612
Interest and Other Income 1.38%
Federal Appropriation 18.91%
Restricted Grants and Contributions 17.81%
NEEF income 2012
Federal Grants and Contracts 17.88%
Unrestricted Grants and Contributions 44.01%
Expenses
Program Expenses
Education Program
Public Lands Every Day
Health & Environment
Weather
Grants Management
Vision 2022
Public Outreach
Total Program Expenses
Management and General
Development and Fundraising
Total Expenses
$877,573
$637,457
$407,444
$372,737
$655,434
$23,226
$300,616
$3,274,487
$100,103
$405,734
$3,780,324
Net Income
Net Assets, Beginning of Year
Net Assets, End of Year2
$1,322,288
$2,665,479
$3,987,767
Development and Fundraising 10.73%
Management and General 2.65%
total expenses 2012
Total Program Expenses 86.62%
Public Outreach 9.18%
Vision 2022 0.71%
Education Program 26.80%
program expenses 2012
1. Based on FY12 audit.
2. This year’s retained earnings will be used in future years to support NEEF programs and grants.
Grants Management 20.02%
Weather 11.38%
Public Lands Every Day 19.47%
Health and Environment 12.44%
14
NEEF is the nation’s leading organization in lifelong environmental learning,
connecting people to knowledge they use to improve the quality of their lives
and the health of the planet. We achieve this by providing knowledge to trusted
professionals and other leaders who, with their credibility, amplify messages
to national audiences to solve everyday environmental problems.
Visit us at: neefusa.org
Twitter @neefusa
4301 Connecticut Avenue N.W., Suite 160
Washington, D.C. 20008
Leadership List
Directors
Arthur Gibson (Chairman)
VP of Environment, Health and
Safety
Baxter Healthcare Corporation
Deerfield, IL
JL Armstrong (Vice Chair)
National Manger, External Affairs
Toyota Motor Sales, USA, Inc.
Torrance, CA
Kenneth Strassner (Treasurer)
Strassner Consulting, LLC
Roswell, GA
Diane W. Wood (Secretary)
President
National Environmental Education
Foundation
Washington, DC
Decker Anstrom
Former CEO, The Weather
Channel Companies
Board of Directors, Comcast Corp
Washington, DC
Raymond Ban
Consultant, Weather Industry and
Government Partnerships
The Weather Channel
Atlanta, GA
Holly Cannon
Principal (Lawyer)
Beveridge and Diamond, P.C.
Washington, DC
Philippe Cousteau
Co-Founder and CEO
EarthEcho International
Washington, DC
Manuel Diaz
Partner
Lydecker Diaz
Miami, FL
Wonya Lucas*
President & CEO
TV One
Silver Spring, MD
Trish Silber
President
Aliniad Consulting Partners, Inc.
Potomac, MD
Bradley Smith, PhD
Dean
Huxley College of the Environment
Western Washington University
Bellingham, WA
*Wonya Lucas active October 19,
2012