COURSE • RESORT • RANGE • RETAIL

Transcription

GRN
OGRO
the magazine for the golf industry
August 2014
Featuring:
Silvermere
The Course Owner - Marc Hayton
Golf Management
ESP at Hoebridge
COURSE • RESORT • RANGE • RETAIL
Hot Of fer s
are f lying out of
the door - don’t
b e l e ft o n t h e
s h el f - s i g n u p
today!
Make sure your
golf resort is
featured on the
most exciting golf
travel site of the
year
Contact any of the team to
learn more Colin Jenkins:
[email protected] 0776 8887033
Rohan Barnett:
or Will Davies:
grn-ogro • the magazine for the golf industry • grn-ogro
CONTENTS
Silvermere Golf and Leisure - 4
Golf Management - 16
Converting enquiries into sales at Hoebridge - 20
The Course Owner - 22
Notes from the UKGCOA Chief Executive - 28
Retail News - 36
Golf Foundation News - 42
Golf Courses 4 Sale - 48
PGA News - 58
Machinery4Golf - 62
Aston Wood Golf Club - 66
Spanish Open Legacy to Boost Golf Tourism to Costa Brava - 70
News - 72
Classifieds - 86
Cover photo: The magnificent new range at Silvermere Golf and Leisure.
GRN
OGRO
Colin Jenkins PGA
Editor - GRN-OGRO
Chairman - OGRO
Tel +44 (0)1580 715248
[email protected]
www.grn-ogro.com
Rohan Barnett MSc
Production - GRN-OGRO
Managing Director - OGRO
Tel +44 (0)1580 715043
[email protected]
www.ogro.org
GRN-OGRO - is the monthly magazine for the golf industry in the UK and Europe. GRN is
delivered free of charge to all golf clubs, ranges, centres and clubs throughout the UK.
Recent issues are available as digital editions and back issues are available to download in
PDF format via the website: www.grn-ogro.com. If you would like details of advertising rates
or subscriptions please contact the office.
OGRO - The Organisation of Golf & Range Operators was founded in 2002 to serve the
interests of golf owners and operators in the UK and Europe. OGRO’s 14th Annual Event GolfBIC 2015 - will be held at the Forest of Arden 16th - 17th March in partnership with
UKGCOA.
Golf Resorts Direct - a website from GRN-OGRO that will find resorts more wellmatched customers. Each resort is given a comprehensive listing on the website, together
with a GRD rating and an opinion on the resort. The website carries special offers, which
can be customised for the resorts own corporate sponsors. By offering the lowest possible
price for golf breaks.
Golf Courses 4 Sale - a GRN-OGRO supplement carrying all the news about golf
facilities for sale. This section in the magazine and the website www.golfcourse4sale.co.uk.
is the best resource for all those wishing to sell or purchase a golf facility.
Machinery 4 Golf - is a ‘one-stop-shop’ for buying or selling used golf machinery www.machinery4golf.net. All golf facilities need to find or sell used machinery and we have
created the one place on the web that brings sellers and buyers in the golf industry
together.
Golf Range Finder - www.golfrangefinder.co.uk is the top google website for members
of the public looking for a golf range. When you join OGRO as a Premium Member you are
eligible for a free upgrade on the site.
Editor Colin Jenkins PGA
Production Rohan Barnett MSc
Contributing Editors Carsten Hallas,
Matt Ward, Jerry Kilby
Advertising Marion Jenkins
Website ocean-design.co.uk
Printed by Pensord Ltd. - 01495 22321
Published by GRN Ltd. © GRN Ltd. 2014
Polmood
Sissinghurst
Kent TN17 2AJ
United Kingdom
Fax +44 (0)1580 714516
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1
Championship.
Peter Alliss bought golf to the masses with
Around With Alliss and Pro Celebrity Golf. Both of
these formats could do with revising now – they
are relatively cheap to make and provide a wealth
of fun for the viewers – golf on the telly equates to
more golfers playing.
With the new dates for The Golf Business and
Industry Convention - GolfBIC announced as 1617th March 2015 (please save the date) - it is
With the rise of Rory McIlroy, we now have, if we
important
to remember that golf courses and the
can claim him, the best golfer in the world. This is
wider golf industry need to work together. The
not just our opinion, but the opinion of virtually
UKGCOA and England Golf are working together to
everyone in the golf world and, most of all, the
assist
with the disgraceful disparity between
opinion of his peers – the top players in the world.
member owned courses and proprietor owned
He is supremely confident, hugely long from the
courses on tax. They are making some progress
tee and very accurate. He also plays the game
and
we will all be delighted when there is real
with delicious style and a swagger of confidence,
parity
between these sectors, but at present there
but speaks with the humility of a wise man – not
is no beneficial news on this issue for those
falsely modest, but very conscious of his gift and
commercial operators running golf businesses.
his place in the golf world. We are truly blessed
When
a situation is so out of kilter with natural fair
with his golf and charm.
play it will only be a matter of time before some
His newly underlined brilliance is not yet
dramatic changes are required. If member owned
translating into increasing the numbers of golfers
golf
clubs continue to compete in the market with
playing on our courses, despite the fact that clubs
proprietor owned golf clubs and hide behind
are seeing some more players in recent months.
We have to accept that golf is not as popular as it ‘dodgy’ tax arrangements, there will come a day of
reckoning. I am not suggesting that there is a
used to be and not everyone, especially young
deliberate
deception on the part of private
adults, have the desire or opportunity to play
members’ golf clubs, but there is perhaps a
regularly. Golf will have to continue to re-invent
willingness to allow the various fudges, which are
itself to find new and exciting ways to attract a
now
in place to continue. This must stop.
wider audience. One of the problems is the lack of
A united golf sector is the vision of England
golf on free access TV, and the fact that most
Golf and David Joy is working very hard with his
national newspapers do not cover golf outside of
team
to unite the game, but there is still a wide
the majors and the Ryder Cup. Even though The
tax and fairness gap between the commercial
Times and The Sun are ultimately owned by the
operators and their member owned counter-parts.
same group that own SKY SPORTS, their day-toThe
proprietary sector is where 90% of the future
day coverage of golf is appallingly light, even
growth
will come from, so ultimately, progressive
though they could easily inform their willing
readership of background golf issues, which would and well-run golf centres will prosper.
At GolfBIC 2015, we will be exploring new
keep golf in the consciousness of the wider public
ways
that we can ‘Sweat the Asset’ and make
– it seems that the great Murdoch machine is
owning a golf facility a naturally profitable
wasting a free resource! Golf, like any other
mainstream sport, is a massive gravy train for the operation, rather than one more used to
minimising losses. We will even explore other uses
controllers of the TV rights and it is a shame that
for golf courses, which may delight and amaze
even the R & A may in the future be swayed by
some of those attending. You can book your place
the false gold of SKY SPORTS, should they be
now
at www.golfbic.com
allowed to buy the rights in the next round of
contractual discussions for the Open
Best wishes, Colin Jenkins
GRN
OGRO
2
+44 (0)1580 715248
August
2014
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SILVERMERE
Silvermere Golf and Leisure – setting new standards for
the golf range industry
Silvermere has for many years been one of the
busiest golf courses in Europe. It has a great
location, just off the M3 and M25 in the Surrey
stockbroker belt, and the course itself is
beautifully maintained and a pleasure to play.
Lined with mature trees and attractive water
features, it would, in its own right, stand alone as
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+44 (0)1580 715248
a very busy and successful golf course. But
Silvermere is much more than just a golf course: it
has the Doug McLelland Superstore, a golf range
and the Silvermere Inn on the Lake, which is a
major food and beverage enterprise, and host to
an impressive number of large functions each
week.
The course is owned by the Hilliard family:
Tom Hilliard OBE and his son Jeff run Silvermere and also Kingswood Golf Club in Surrey - along
with their other business interests. Doug
McClelland was an exceptionally good Tour player
and friend and contemporary of Seve, Ian
Woosnam, Sandy Lyle, etc, before turning his
attentions to golf tuition and golf retail. He moved
from Laleham Golf Club to Silvermere in the
1980’s and has developed the retail side of the
business into the remarkable institution that
Above: The fabulous new 52 bay golf range..
greets golfers today. Terry Sims, who founded Left
Handed Golf, joined forces with Doug and the
Hilliards to help to further develop the left handed
niche, retail in general, and the online retail
offering.
For many years, Silvermere had a great name
for its golf range. It was one of the first ranges to
use good quality two-piece balls, rather than
inferior, lumpen one- piece balls from 30 years
www.grn-ogro.com
5
ago. Over the last three decades, the range
industry has moved on a pace, and Silvermere
found it initially difficult to gain planning
permission for the sort of facility that would allow
them to properly expand their business. But,
eventually, after much work and endeavour by all
concerned, planning was obtained for the 52 bay,
two tier range that we see today.
During the build process, which was managed
and completed with the maximum of speed and
efficiency, it was vital for the business to continue
to offer a golf range to its customers, so
temporary flooring, mats and two Dry Rainges
were installed 40 metres in front of the range bay
construction.
Balls are a vital ingredient to any golf range.
At Silvermere the white, two-piece Srixon range
ball is used for most golfers. For fittings and
specialist golf lessons the Srixon Z Star, yellow is
used. This is a top line ball with the latest
technology and offers golfers the best possible
range ball used today in Europe. For golfers
deciding on a new club, or working hard with ball
tracking technology to discover new elements of
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+44 (0)1580 715248
Above: HRH The Duke of York, with Doug
McLelland and Tom Hilliard OBE.
their ball flight, it is very important to have the
very best golf ball available.
Leslie Hepsworth, who heads up Srixon Cleveland
in the UK made the following comment:
“Silvermere have always done things at the very
best end of the scale. When we were approached
to supply the golf balls for both of the range and
the specialist teaching and club fitting, we were
thrilled. The technological advancements in golf
ball and club technology, club fitting and the golf
swing have combined to make golf a highly
technical sport. I can think of no other golf range
that so comprehensively strives to offer the best
possible experience and service to its customers.”
Silvermere Golf and Leisure has recently
completed the building of its fabulous new 52 bay
golf range. Set on two tiers, with a depth and style
to the bays, it gives a great modern take on how
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Supplier
to provide practice facilities to the industry.
Downstairs the range is equipped with Power Tees
in every bay.
Retail is at the heart of their new golf range and
they wanted to ensure that they have the best
possible retail experience on the range. This was
shown clearly on their opening day when they had
all their major manufacturers exhibiting and a
colossal number of clubs of all descriptions were
sold.
With the Doug McLelland Superstore turning
over around £5 million per annum for the last 20
years, retail is a significant part of the overall
business at Silvermere. High-quality golf products
are sold with a great range and also at a good
price; although discounting is not the outright
intention, Silvermere has an excellent reputation
for price. Far more important to Doug and his
team is service and choice. Service is the driver
for all that happens in the retail environment and
all the staff are highly trained to explain the
features and benefits of any particular product
that is stocked.
Planet Footjoy is one of the most remarkable
new additions to the retail offering at Silvermere.
The entire Footjoy catalogue is fully stocked in the
golf shop, so that is every pair and every size and
option of shoe made by Footjoy are held in stock!
They also stock an extensive range of Ecco,
Adidas, Nike, Puma and Callaway. The total stock
holding in shoes alone is almost £200,000. This
is a colossal investment and the attention to detail
is already paying huge dividends with customers
normally only able to buy the most popular selling
colour of a particular style of Footjoy shoe. Now,
the staff at Silvermere are finding many golfers
walking away with several pairs of shoes, as they
are delighted to be able to buy top quality items
with a complete range of sizes, colours and
styles, and all sold with superb service and at a
good price.
The range outfield was totally overhauled
during the build process and much of the work
was done by the greenkeeping team, who worked
around the clock to make sure all was in place for
the opening. The range outfield is beautifully
presented and allows for plenty of options for the
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+44 (0)1580 715248
Above: HRH The Duke of York, has been taught by
Doug for many years. He plays off 4 and is a
member of Hoylake.
golfer. It is hard to imagine it has been finished so
recently, as the quality of the grass and
contouring has the mature look of an established
course.
Andy Weeks of Hi-Nets supplied the netting
system, which can be extended if needed in the
future. European Golf Machinery was responsible
for much of the internal bay dividers and range
work, with Range Servant supplying the ball
dispensers.
Range pricing is always an interesting subject.
A £4 basket has 30 balls (36 balls off peak), and
a £6 basket has 60 balls (72 balls off peak), with
100 balls costing £8 with an extra 20 balls at offpeak times.
For those pre-purchasing their credit, if they
spend £25 on ball credit they will receive £30
worth of balls, ie an extra 20%, and £50 will get
an extra £15 worth of credit. If you spend £100,
you will get £140 worth of golf ball credit. A
detailed system, but one rewarding bulk, up-front
purchasing with strong discounts. From all
accounts it seems to be working well.
A total of 18 PGA professionals are based at
Silvermere and the range and scope of the tuition
offered is very broad. Doug, who still teaches
some very high profile customers, including HRH
The Duke of York, spoke to GRN-OGRO:
team at Silvermere. The main brands, Titleist,
Ping, Cleveland, Callaway, Wilson, Srixon, Cobra,
Yonex, TaylorMade and Mizuno are available for
full custom fitting. At many golf facilities, the
branding of a custom fit bay is claimed by one
manufacturer. This provides great exposure to that
manufacturer, but it does make it more difficult to
fit another brand inside that bay. Silvermere have
four dedicated custom fit bays all of which have
access to unbranded storage areas, which contain
drawer after drawer of the top club components.
A customer who has shown a preference for one
manufacturer can then be entertained with all of
the custom fit options, and at the flick of a switch
the fitting bay is transformed into the preferred
manufacturer’s branding.
Marc Hatton, from MCS, was the fitting room
digital branding specialist who co-ordinated the
fitting suites digital tiling. New branding, logos and
manufacturers’ themes can easily be added
remotely to the system, so the displays are
constantly up to date with the latest products and
latest players. Marc spoke to GRN-OGRO:
“Teaching is such an important part of our job
here at Silvermere and we are determined to do it
as well as it can be done. All of our coaches are
highly professional and very engaging with the
customers and can communicate their message
clearly. Some golfers want to learn in groups at a
lower cost, others want highly technical tuition.
Our premium tuition even offers coaching with the
latest Srixon Z Star balls in a private bay, with the
exceptional ball flight technology from Foresight
Sports. We can deliver all the price points for
teaching and we have always had a great team –
now we have the range to match, there will be no
holding us back. We have seen a substantial rise
in the number of lessons given since we opened.”
“Silvermere is the first golf course to adopt a
Custom fit is a vast subject and one that few
people can cover with as much expertise as the
Below: The range under construction.
www.grn-ogro.com
9
fitting room digital video wall solution within the
UK, facilitating instant single brand room
reconfiguration at the touch of a button. It is very
far-sighted to see the opportunity that this type of
flexibility and professionalism can bring, and we
are sure that it will be a great success.”
Foresight Sports have been doing extremely
well with their GC2 launch monitor, and they were
chosen to supply the ball flight technology and
golf technology for the bays. The new fitting bays
have for the first time in a traditional golf range
setting, fully incorporating indoor and outdoor
options for fitting and teaching. This was a
remarkable achievement by Foresight Sports and
the team at Silvermere. Terry Sims elaborates:
“After careful thought and much research we
decided to ask Foresight Sports to be our
technology partner. Our vision was to be able to
use the bays for teaching, fitting and as
simulators throughout the year. Once the winter
weather reaches us, we will be ready with two of
the four specialist bays devoted to indoor use, so
our customers can stay warm and dry and enjoy
playing a famous course, being measured for
clubs or having a specialist golf lesson in a warm
and comfortable environment, regardless of the
weather outside. We are delighted that the
installation went so smoothly and the logistical
challenge of adding this flexible technology for
both indoor and out was quite outstandingly
managed by Foresight.”
Given the importance to Silvermere of club fitting
and teaching, this was a big undertaking. Ed
Doling from Foresight Sports added:
10 +44 (0)1580 715248
Above: The new fitting bays have for the first time
in a traditional golf range setting, fully
incorporating indoor and outdoor options for
fitting and teaching.
“Everyone at Foresight Sports is delighted to have
been selected by Silvermere to be their technology
partner in the new golf range. It is without
question one of the best golf ranges in Europe,
and one that raises the bar in terms of design and
layout. Silvermere have chosen our GC2 and HMT
in each of their custom fitting and coaching bays.
The Foresight technology provides the ultimate
fitting, coaching and analysis experience for their
customers. The installation process went very
smoothly and the whole team at Silvermere were
a pleasure to work with. The combination of the
new facilities and best technology ensures that
Silvermere is now one of the very best facilities
anywhere.”
As you would expect, Silvermere had a
spectacular opening event recently.
The driving range was officially opened by HRH
The Duke of York, who has been taught for many
years by Doug. Before cutting the ribbon he said:
“I am really pleased that not only has this been
done, but it has been delivered on time, to budget,
and ready for occupation in record time. So
congratulations, I wish you all every continued
success, and I hope that this is a fantastic local
facility.”
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Several of the world’s top golf
professionals took part in a range of
golfing activities throughout the course
of the launch day. Thomas Bjorn
interacted with young golfers by taking
part in a Callaway Challenge, which saw
him compete against budding golfers
from the audience by hitting balls over
the Silvermere Lake. Bjorn signed fan
autographs and posed for pictures,
before heading to Silvermere’s new
driving range, which he described as a
“pretty impressive building.”
Francesco Molinari held a clinic on
the range and responded to questions
from the audience, before heading to
Above: Tom Hilliard OBE and Jeff Hilliard on site
one of the new fitting studios to give a private
during construction.
lesson to a Silvermere competition winner. Victor
Below: Thomas Bjorn and Victor Dubuisson
Dubuisson socialised with customers in the Golf
Superstore, posing for pictures and signing
autographs before joining the rest of the players
he said, “Congratulations to Silvermere on opening
and staff on the range for the official opening.
your new 2 tier 52 bay driving range today - best
Trick shot show legend Paul Barrington wowed the around by far!”
audience with his skills. Speaking after the event
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The Ladies tour was represented by Solheim Cup
veteran Trish Johnson and rising Welsh star Becky
Brewerton, who gave a joint Short Game clinic on
the new driving range, followed by an impromptu
bunker master class from the redesigned short
game area.
Speaking of her experience at the launch
event Brewerton said:
“Great morning at Silvermere with Thomas Bjorn
and Victor Dubuisson opening the new driving
range. Awesome facility!”
As well as the day’s golfing activities a huge multi
brand golf equipment demo and fitting weekend
took place across the whole weekend. All major
brands including Ping, Titleist, Callaway, Cobra,
14 +44 (0)1580 715248
Above: The outfield offers a wealth of targets for
for golfers.
Mizuno, Yonex, Cleveland and Nike were in
attendance with their latest kit and fitting
technology, plus TaylorMade and Wilson Tour
trucks parked up for the weekend, so custom
fitted clubs were made on the day.
GRN-OGRO will be back to feature some of the
innovations and technology in more depth in later
issues, but this is really raising the bar the golf
range industry and well worth visiting. For more
details on this exceptional golf facility, please visit:
www.silvermere-golf.co.uk
grn-ogro • golf management • grn-ogro
Golf Management
THEREMANAGEMENT
GOLF
ARE NO PROBLEMS,
ONLY OPPORTUNITIES
I am an optimistic person, I see the glass half-full, not
half-empty.
I have been a sales person for most of my life and
I think sales people must be optimists – I do not
think you can do the job if you are not. If your
view of life, and of your part in the golf industry, is
a view of problems, challenges and general
malaise, then you need to take a step back and
look again – as there are never any problems,
there are only opportunities.
One of the most annoying things about the
golf industry as I see it, is that many of the people
working in it, and whose livelihoods depends on a
growing and healthy golf business, are pessimists
and endlessly repeat the so-called ‘problems’
within golf, rather than focus on the great things
about our wonderful sport.
I would ask you, dear reader, to think back as
to how many times you have heard golf industry
colleagues talk about the so-called problems we
face: sexism and ageism are perhaps the most
popular topics for such conversations, but there
are many other subjects that rear their ugly heads
on a frequent basis. Well, I must remind everyone
that the more we debate the problems that exist
in all sections of the golf media – both trade and
public-facing - the more likely it is that the
general public out there, both golfers and nongolfers, will believe that we have deeper problems
than we actually do, as the industry is constantly
debating these issues and for some, they think
that nothing is being done to solve these issues.
But we all know that many things have been
done, many problems have been solved, many
good people in all types of roles at golf clubs and
courses all over the UK are doing great work, and,
in my humble opinion, it is about time that we
started celebrating the great things that have
happened and will continue to happen in the
future. I know that many journalists enjoy
highlighting a sensational, even controversial
16 +44 (0)1580 715248
issue, with the principal objective of generating
headlines and starting a global tweeting trend, but
the more we do this ourselves, within the industry,
the more the very customers that we are hoping
to attract into our sport will believe the stories and
take up cycling or some other sport.
If you are of ‘a certain age’ you will remember
the great film ‘Kelly’s Heroes’ and Donald
Sutherland’s superb portrayal of ‘Oddball’, a
character who just did not like any ‘negative
waves’. I agree – so let’s start to talk more
positively about our industry please.
What are the positives we should be talking
about, I hear you say? Here are a few to start
with:
110,000 adults participated in some type of
golf activity with the County Golf Partnerships
throughout England for the first time in the last
year 1 If we managed to maintain that level of
out-reach for the next few years, and perhaps
even improved upon this, we will be making a
positive impact on participation numbers.
One-third of golf facilities in the UK are
commercially-owned (proprietary) and I doubt
whether any of these are male-only, with dresscodes dating back to 1952. Add to these perhaps
60%-70% of the member-owned clubs that have
changed, or are changing, and the vast majority of
golf clubs in the UK are welcoming to both sexes
and are becoming more relaxed places to spend
time with friends.
The golf industry is worth over 3.4billion
pounds to the economy of England, and when you
add Scotland, Wales and Northern Ireland to that,
this is a good news story for the UK economy 2
The Golf Foundation is doing some great work
exposing golf to youngsters at schools and within
communities – Tri-Golf and GolfXtreme are just
two schemes that are really making a very good
impact with tens of
thousands of young
people.
Golf clubs up and
down the land are
reporting a busy
summer, with many
people playing golf in
the fine weather. Club
managers are telling
me that they are
experiencing
increases in
membership
(especially those that
are offering a flexible
membership scheme)
and in some cases
(although not enough) increases in play by women
and girls.
I was reading the Golf Participation report
recently, which stated that there are now only 3.5
million ‘regular’ golfers in the UK, a reduction of
half a million over the past 10 years. But I think
the actual number of players is much higher than
this number. I cannot prove this, and I will
accept that those who undertake this research do
so very professionally and thoroughly, but I think
that the 500,000 people that have supposedly
‘left’ the game have perhaps just ‘taken a break’
from the game, as their lifestyle or economic
circumstances have determined that they have
other priorities for their time and finances.
I know that learning to play golf is not quite as
easy as learning to ride a bike – but when you
have started playing the game, perhaps as a
youngster, you do not forget how to swing a club.
Granted, you would be rusty and would need
some lessons and practice before being proficient
again, but I doubt whether many of these half a
million golfers have actually left our game for
good. I am sure we will see many of these back
playing in a few years’ time, when circumstances
change and they have time/money available for
play – and this is where golf as a sport comes
into its own.
What other sports can you play from cradle to
grave? We are see senior golfers in their 70’s,
Above:
80’s and even in their 90’s playing the game at
our clubs, and isn’t that a wonderful fact that
should be celebrated and encouraged? I would
like to read more stories of golf clubs where
several generations of the same family play
together – grandfathers playing golf with
daughters and grand-daughters perhaps – what a
wonderful strength the game of golf can provide
for families and communities.
So please do not dwell on the problems that
face us all – spend time finding solutions and
making a difference to people’s lives. That is
worth celebrating – and no more negative waves
please!
Source: England Golf Annual Report 2013 –
period: April 2013 to March 2014)
Source: England Golf Partnership / Sports
Marketing Surveys, July 2014
Jerry Kilby
Golf Management Consultant
Jerry Kilby can be contacted on
[email protected]
http://kandagolf.com
www.grn-ogro.com 17
GOLF INDUSTRY TAXATION –
A POSSIBLE SOLUTION?
Following on from our feature on current tax cases in
the golf industry from Vivien Saunders last month, Jerry
Kilby offers his thoughts on a possible solution.
I read with great interest the feature article in
last month’s GRN magazine about the
inequality in the tax system for golf facilities
throughout the UK. I hope that the twin
strategies of Vivien Saunders banging loudly on
the Chancellor’s front door, and at the same
time the UKGCOA and England Golf working
diligently and quietly away behind the scenes
makes the Government see sense – and the
sooner the better.
However, it may be that a stumbling block
could be the issue concerning the
Government’s legal obligation to pay back the
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sum of around £400 million to member-owned
golf clubs under the Bridport ruling – and their
reluctance (quite rightly in my opinion) to do so
when those same clubs cannot pay the tax
back to the people who paid the tax in the first
place. I may have a solution for this, which I
am pleased to be able to share with GRNOGRO readers.
In my opinion, the Government should pay
this £400 million (or whatever is the final
amount) into a new ‘Golf Development Trust
Fund’, which would be controlled by a group of
Trustees from all sectors of the UK golf
industry. The Trust should be set up so that
the Trustees can only spend the interest – not
the capital – which should generate between
£20 and £30 million pounds a year to spend.
I am sure a set of rules can be set by the
Government which will guide the Trustees in
how the money should be invested – and in
my view, this money should go towards
developing and growing participation in the
game by ALL sectors of our communities, ALL
age groups, BOTH sexes both able-bodied and
those with disabilities through England,
Scotland, Wales and Northern Ireland.
This may be just a dream, and may never
happen, but it might give the Chancellor and
his mandarins some food for thought…..
Jerry Kilby
Golf Management Consultant
Jerry Kilby can be contacted on
[email protected]
18 +44 (0)1580 715248
SIMPLIFIED PAYMENTS AND
CONVERTING ENQUIRIES INTO SALES AT
HOEBRIDGE GOLF CLUB
Club software has been part and parcel of Mike
O’Connell’s working life for more than 20 years, and he
knows exactly how IT systems can work for Hoebridge
Golf Club, Surrey, where he is senior general manager.
One of ten golf sites under the BGL brand,
Hoebridge offers customers the full kit and
caboodle of facilities: an 18-hole parkland course,
an 18-hole par three course, a nine-hole course,
36-bay floodlit driving range, golf store, café bar
and grill, function suite, health and fitness studio and Pirate Island adventure golf, which Mike says
is proving to be a highly successful addition since
it opened in December 2012, by “unlocking the
next generation of golfers, some as young as
four.”
“The software eases financial controls and audits,
tracking revenue and cost of sale, allowing us to
assess if we are working to the business’ targets,”
he explained. “We can use the system to track
trends and the success of events that we hold, for
example. Members can book tee times online that’s very popular – and we are able to bundle
services such as golf and food, so we can sell
green fees and a meal at the same time.
“Customers pay up front, which makes the
process much more efficient when they come
here. They can pay once - by phone or online - so
O’Connell had first worked with software specialist it’s convenient for them: a really streamlined
ESP’s Elite system at American Golf’s Cams Hall
service and it’s also good for cashflow when we
Estate Golf Centre in Hampshire, managing not
can secure payments in advance like this.
just its food and beverage department, but also
Customers feedback has been very positive- they
others within the group, so the transition coming
like the ease of the booking process.’’
to Hoebridge was in many ways seamless.
As a customer relationship management (CRM)
“The Elite software was already in place here so I tool, the software comes in useful too,“ he added.
knew the benefits using it could bring to the golf
centre,’’ he said. “Hoebridge and the BGL brand
“When we receive an enquiry, it’s put on to the
is heavily focused on delivering consistent high
system and we can follow the journey through to
levels of service to our customers; our desire is to confirmed golf bookings, allowing us to maximise
unlock golf for everyone in the local area, for
the conversation from enquiries into sales. This
everyone aged four to 84, our youngest and oldest way, they do not slip through the net – a massive
customers.
benefit for us and part of the company ethos.
“We are proud of our ability to offer services
“Software capability is not the only game in
to the likes of the Battle Back programme (run by town however, critical though it is,” O’Connell said.
Headley Court rehabilitation centre for forces’
“I cannot overstate the importance of the support
personnel injured in war) and the Disabled Golfers line, available every day round the clock. Running
Association. The Elite software helps us manage
a leisure facility is not a nine-to-five job. I need to
their experience.’’
know that IT support is available, whenever I have
20 +44 (0)1580 715248
an issue. That’s a big selling point for me.’’
Above: Mike O’Connell at the till at Hoebridge,
where ESP’s Elite software has helped streamline
the customer experience.
And Mike did have an IT issue one Saturday
morning recently. “One of the tills had frozen. In IT,
problems do arise, it’s how they are resolved that
matters. I phoned ESP’s helpline at 8am, spoke to
somebody and everything was back to normal by
8.10 am. We certainly receive good service from
them, and I have done for 20 years.’’
currently available from desktop can be applied to
a smartphone - that’s the way things are going.
“It’s about moving to the next level and
making the journey easier for the customer. Little
and often we are enhancing the offering.’’
Nothing stands still in IT though. “We continue to
design the future roadmap,’’ said Mike. “The
future is based on mobile optimisation. Anything
Contact ESP on: 020 825 5100
[email protected]
www.e-s-p.com
www.grn-ogro.com 21
grn-ogro • the course owner • grn-ogro
The Course Owner
MARC
THE COURSE
HAYTON OWNER
In this section GRN-OGRO ask specific questions of
course owner and operators as to how they run their
businesses and how they see the industry going.
This month we are talk to Marc Hayton, the owner of
two outstanding Surrey golf venues: Foxhills and
Farleigh. Marc is also a Board Member of the UKGCOA.
GRN-OGRO: Can you tells us about the
development at Farleigh?
Marc Hayton: We have to date invested almost
£3m transforming the courses, the clubhouse and
the team; perhaps most importantly, leaving the
character of the club exactly as it was. This is the
ideal outcome. From the moment I arrived at the
club, the warmth of the members was the one
thing that I didn't want to alter and together we
have created the UK's most improved club.
Each of the three nine-hole courses have been
upgraded, under the watchful eye of John Jacobs
Golf Architects, the brains behind Wentworth's
Edinburgh course and the original architect of
Farleigh. It was a real pleasure to invite the team
back to finish the job they started.
We inherited a beautiful 350 acre estate, a
legendary architect and USGA greens. In a short
time we have enhanced the courses beyond
recognition, placed the largest order of new
22 +44 (0)1580 715248
greenkeeping equipment in 2011 and put the fleet
in the hands of a terrific team of greenkeepers
headed by Michael and Robin, our Course
Manager and Deputy who cut their teeth on the
fairways of Wentworth and West Hill; Celtic Manor
and Pinehurst respectively. The quality of the
greenkeepers and the course was tested during
the extreme weather in Jan and Feb 2014 and
Farleigh prevailed. It did not close. Not one day.
No surprise that over the same period 23 golfers
decided to join the club.
The 1500 sqm clubhouse has been given a
fantastic facelift and I believe is the best looking
facility for miles. This is now home to our new
restaurant, Nineteen at Farleigh; with locally
sourced produce, stunning design and panoramic
views – I challenge you to stay away.
Away from builders and bills there have been
many highlights.
One was a conversation with a wonderful Foxhills
member who oversees the talented junior golfers,
John Gilding. John proudly told me how Foxhills
came second in a big Surrey tournament; he
paused before revealing that the trophy was
picked up by Farleigh.
In autumn 2014, Farleigh launches a golf
scholarship programme to emulate the Foxhills
Foundation where Ryder Cup player Paul Casey
cut his teeth.
Farleigh responded to the floods of 2014 by
planting 13 acres of new woodland. These oaks
and ash will further project this historic estate and
absorb 60 times as much water as grassland. We
did it in Farleigh style, with the school children of
Hamsey Green competing with local dignitaries for
who could plant the most trees. A commemorative
oak was planted by our MP, Sam Gyimah, outside
the clubhouse for all to see. Another wonderful
day at Farleigh.
GRN-OGRO: How did you get into owning a golf
course?
Marc Hayton: My role at Foxhills came through
Above: The Manor.
my father who bought the club from Aer Lingus in
1983. I joined him 11 years later.
Farleigh I bought in 2010 because it is big,
bold and beautiful; it has development potential
and an enviable location overlooking the City. I
also wanted to experience what my father felt
when he arrived at Foxhills thirty years ago.
GRN-OGRO: What are your favourite types of
customer?
Ideally we’d all like one client who paid us £15m
a year. Failing that, we look for clients who are
fans. Fans come back, tell friends and buy other
things.
GRN-OGRO: What are your least favourite types
of customer?
Marc Hayton: We don’t have a least favourite
customer. If things go wrong, either the service
was poor or not what the guest expected. Just as
www.grn-ogro.com 23
the operation is our responsibility, so is the guest’s Above: The lake at Farleigh.
expectation.
golf machinery and buggies?
How to avoid these problems? Describe your
product clearly and honestly; deliver it.
Marc Hayton: Both.
GRN-OGRO: What is your favourite course GRN-OGRO: Do your run your catering business
other than your own?
in-house, or contracted out?
Marc Hayton: I am not a golfer but like hiking
Marc Hayton: In house. As we say, one in 15
particularly in Scotland, so perhaps a golf course
people play golf but everyone eats. Our F&B
in the Highlands, near Loch Long.
revenues exceed £5m.
GRN-OGRO: How would you stimulate more
GRN-OGRO: What’s more important - customer
interest in golf across the country?
care or course conditioning?
Marc Hayton: I recently asked a similar question
Marc Hayton:How can you show you care about
to Colin Hegarty the CEO of a respected golf
your guest if the course is poorly prepared? It is
research company now based in the US. Colin
said, “The future of golf clubs was nine holes and the experience that matters and that is a function
of the product and the service. This presents
mixed use.” Agreed.
several opportunities: if your course is average,
make sure your service is exceptional and vice
GRN-OGRO:Do you buy outright on lease your
24 +44 (0)1580 715248
OGRO
Preferred
Supplier
grn-ogro • tthe course owner • grn-ogro
versa. If your course and service are average
make sure you are the cheapest. And only one
club is each region can claim that title. Saying,
“We’re average and almost the cheapest” is not a
place you want to be in any market.
keen to develop.
GRN-OGRO: How important are green fee
shops.
GRN-OGRO: What type of golf retail operation do
you have?
Marc Hayton: Like the catering, we run our own
players and membership to the business and how
do you make them work together?
GRN-OGRO: How important are junior golfers to
your business?
Marc Hayton: Membership income is worth
twice green fees at both Foxhills and Farleigh.
That doesn’t mean to say green fees are not
important. We see each visitor as being one step
away from membership.
How do we manage? Having three loops of nine at
Farleigh and two championship courses at Foxhills
mean we can accommodate members, groups
and green fees equally well.
GRN-OGRO: What membership schemes do you
operate?
Marc Hayton: Farleigh has a simple menu of
7&5 day, colts and juniors; Foxhills also has
Country Club and Spa. Eight years ago Foxhills
introduced the Associate membership, a limited
round product; an innovation at the time.
GRN-OGRO: Is female participation increasing
faster than male participation and if so how are
you achieving this?
Marc Hayton: 25% of golfers at Foxhills are
women. In the last decade, three captains of the
whole club have been women. We have a tennis
club and health club which attracts more women
than men. It is no surprise that more women take
up golf at Foxhills. In fact, the results of the
women’s team outstrip those of the men.
Marc Hayton: It is a cliché to say ‘children are
tomorrow’s members’, they are also today’s. To
develop talent my father and the late Ryder Cup
legend and Foxhills pro, Bernard Hunt started the
Foxhills Foundation. The blueprint for many of the
scholarship programmes offered today. It’s well
known that Paul Casey was a graduate, but less
well-documented is that 25% of scholars were
making a living in golf.
Farleigh will launch its Foundation to find the Paul
Casey of east Surrey and south London.
GRN-OGRO:How do big events impact on the
image of the complex?
Marc Hayton:: Foxhills recently hosted a PGA
Seniors event (among the field was none other
than the editor of this journal). The whole club was
lifted; especially the members and greenkeepers
who were heroic.
Despite Foxhills’ reputation we have been
slow to recognise the importance of tournaments.
It is a mistake I made. It was an honour to stage
the PGA Seniors Bernard Hunt Trophy and we are
looking forward to next year’s event and the
European Tour Seniors Qualifier that we have also
been awarded.
GRN-OGRO: What is the best thing about owning
the course?
GRN-OGRO: To what extent does your PGA
teaching team generate membership sales?
Marc Hayton: Limited to date. But the
opportunities are huge and it is something our
new Golf Operations Manager, Chris Reeve, is
26 +44 (0)1580 715248
Marc Hayton: At both clubs, we exist to make
people feel fantastic. That’s a great reason to get
up in the morning.
grn-ogro • UKGCOA• grn-ogro
NOTES FROM THE UKGCOA CHIEF
EXECUTIVE
The following is a list of “projects” being worked on
currently on behalf of members.
I will outline progress on just a few on this report,
so if you want to know more please email me
([email protected]) and I will provide further
details:
CASC
Government’s flood support scheme
VAT project
Residential property on UK Golf courses
Sport England working with golf’s proprietary
sector
Planning of Regional meetings alongside England
Golf’s Regional Development teams
UKGCOA branded buying group and additional
recommended suppliers
GolfBIC 2015 - planning and venue selection
Memorial Walls!!
Biomass boilers
VAT project – We issued an email last week to
members, sponsors, partner associations, etc.,
requesting donations for a tax equality fighting
fund. Thank you to those that have already
donated, but for any that require a reminder, I
have copied the email in full below:
“As you know the UK’s golf sector has been
struggling for many years with a VAT distortion
issue, where members of proprietary golf clubs
pay standard rate VAT on their membership fee
and members of private members clubs (deemed
to be not for profit under EU VAT laws and further
refined within the UK’s Sports Order of 1999) are
exempt from VAT.
Also, recently private members golf clubs won
a landmark case at the European Court of Justice,
to allow visitor fees (green fees and society fees)
to be VAT exempt, while proprietary golf clubs
continue to have to charge 20% VAT on such
28 +44 (0)1580 715248
fees. This is the Bridport case.
As proprietary golf clubs make up a little
under 50% of golf facilities in the UK and are,
arguably, more focused on driving increased
participation in golf than the private members
sector, there is a serious risk to the growth of the
game of golf until a degree of tax equality is
achieved. This situation not only impacts the
proprietary golf course owners, but also all related
businesses that rely on increased numbers of
golfers. England Golf has recognised this risk
within its recently published strategic plan entitled
“Raising Our Game”.
As a result, the UK Golf Course Owners
Association has been working on a project with
professional advisors (KPMG) to persuade HMRC
and The Treasury to apply a reduced rate of VAT
to golf’s proprietary sector and we expect to have
sight of the first draft of the economic impact
report within the next two weeks which is planned
to be presented to HMRC/The Treasury. We have
been advised that the outcome of such a meeting
may result in further studies being requested by
HMRC, i.e. further cost.
In addition, we have been in discussion with
one of the UK’s top VAT QC’s who has offered a
grn-ogro • UKGCOA • grn-ogro
first stage legal action to add weight to the
reduced rate project, should HMRC/The Treasury
attempt to stonewall or delay a decision until after
the election next May. The initial cost of this
action will be relatively low at around £5,500, but
will increase if we need to move beyond the initial
action, such as towards a Judicial Review.
AGCO (chaired by Vivien Saunders) has, for
many years, been fighting a campaign for fair tax
in sport and the recent request made for financial
support for a Counsel’s Opinion on AGCO’s recent
action with the European Commission against the
UK Government’s interpretation of a non profit
making body has merit, so the UKGCOA is
considering providing funds to assist with this.
Therefore, to ensure we have the funds in
place to seek appropriate professional advice,
plus provide funds for actions that will benefit the
tax equality fight for the proprietary sector, we
have decided to ask our partners, sponsors and
members to contribute whatever they can to the
UKGCOA tax equality fund. The UKGCOA will
manage the fund with full accountability, i.e. we
will maintain records of each contributor, issue
monthly statements to contributors of income and
expenditure, etc.
There is little doubt that tax distortion in golf
is a major barrier to the growth of the game of
golf in the UK as a majority of proprietary golf
clubs (the primary gateways to new golfers) are
unable to invest in their facilities and are
struggling to survive against nearby VAT exempt
private members golf clubs competing for
members and, now, green fees and company golf
days. Having said this, the UKGCOA is clear on
who the fight is with, i.e. HMRC and The Treasury
and not our private member golf club colleagues.
Please dig deep and make your donation to
“The UKGCOA Tax equality fund”, either by
cheque sent to the UKGCOA, Federation House,
Stoneleigh Park, Leamington Spa, Warwickshire,
CV8 2RF or by BACS a/c no. 01110640, sort
code 605001, putting the name of your company
or golf club as a reference. Please email your full
contact details to [email protected]
so that we can keep you informed of progress
and details of income and expenditure. If you have
already donated to the AGCO fund for the abovementioned Counsels opinion and feel unable to
donate any further but would like to be kept
informed of progress on the actions being
undertaken by the UKGCOA, please let us know
and we will include you in the circulation list.
If you would like to ask any questions before
deciding on your donation, please contact me by
email and I will get back to you.”
CASC – While at a meeting of the tax working
committee of the Sports and Recreation Alliance
on the 25th July, the SRA’s tax advisor, Richard
Baldwin, informed me that the Government has
held back on implementing the new CASC
eligibility rules and, because of yet another
alteration to the proposed rules, consultation is
still ongoing. This puts CASC registration in a bit
of flux, as clubs considering applying don’t know
whether to apply under the old rules or new ones.
The UKGCOA will maintain a watching brief on
CASC and represent the interests of our members
whenever the opportunity arises.
Regional Meetings
You should by now have received a note of the
meetings planned for September and October, but
if not, I have listed below the dates and venues.
Please register your interest in attending with
[email protected] asap.
• Monday 8th September, Rockliffe Hall Golf
- Club, County Durham
• Tuesday 9th September, Eccleston Park,
Merseyside
• Monday 22nd September 2014,
Gainsborough Golf Club, Lincolnshire
• Tuesday 23rd September, Gaudet Luce Golf
Club, Worcestershire
• Monday 29th September, The Warren Golf
Club, Essex
• Tuesday 30th September, Woodlands Manor
Golf Club, Kent
• Monday 6th October, Padbrook Park Golf
Club, Devon
• Tuesday 7th October, Frilford Heath Golf Club,
Oxfordshire
www.grn-ogro.com 29
The draft agenda is as follows:
the wall to be built until 50% of the boxes are
pre-sold by Memorials Walls, and a significant
2:30pm Registration
financial return on each box goes to the golf
3pm
Introduction and welcome
facility. If all 500 boxes are sold in a typical-size
3:10pm What can England Golf do for you? –
memorial wall, the club will receive revenue
EG Regional development officer
amounting to a minimum of £200,000. The more
3:40pm How to use your PGA Professional to
boxes are contained within the memorial wall the
benefit your business– PGA presenter
greater the financial benefit to the club.
4:10pm A reference report from a UKGCOA
Memorial Walls is in discussion with a large
sponsor
number of sporting venues, particularly in the
4:30pm The latest news from the UKGCOA – ALS football and cricket worlds, but requested the
5pm
Refreshments and informal networking
support of the UKGCOA before approaching the
golfing sector and, after several meetings, we feel
Depart at your leisure
that golf course owners should consider meeting
with the company to assess the opportunity for
themselves.
Memorial Walls
Memorial Wall’s principal golf representative is
The UK Golf Course Owners Association regularly
Tim Lamb, formerly Chief Executive of the England
reviews commercial opportunities for golf facility
proprietors so that additional appropriate revenue & Wales Cricket Board and of the Sport &
Recreation Alliance, and a well respected figure
streams and/or cost savings can be
within the world of sport.
communicated to UKGCOA members. One such
Please contact the UKGCOA office on 02476
opportunity has been under discussion for a few
months with a company called Memorial Walls , a 414999 ext 206 and leave your details with
division of the County Group property developers. Debbie Goddard if you are interested in having a
meeting with Tim or another representative
The concept, while initially appearing unusual to
of Memorial Walls to investigate the opportunity.
say the least, is a more proactive and controlled
Biomass boilers.
way of dealing with an activity that happens at
I am regularly approached by renewable
most golf clubs, i.e. providing a permanent
energy suppliers who want to gain sponsored
memorial to deceased club members and others
who may have requested to be commemorated at access to the UKGCOA membership, but their
stories and offers have all been the same, i.e.
their favourite sporting venue as opposed to the
what is in it for them. About a month ago I met
rose garden of the local crematorium.
Many of us have trees and/or plaques around our with a Director of a family run business which has
already made inroads into some golf clubs and I
golf courses, so the idea of having a
was impressed with his clear concern that the
commemorative wall, which has a tasteful and
incentives currently available for small businesses
relevant golf-themed or club-specific ‘mural’
made up of a tiers of individual memorial boxes in in the renewable energy sector are to be reduced
an appropriate place on the golf course, seems a and then closed off, so asked for our help in
communicating this news to any golf clubs that
novel and attractive alternative to the variety of
may be dithering over a decision to upgrade their
plaques, inscribed bricks, etc, that some clubs
heating systems to a renewable form of energy. I
allow. The boxes are assembled to make up a
modular honeycomb structure and can be used to asked him to write a piece for our newsletter, so
this is below. If you are interested in meeting with
house a deceased person’s ashes, personal
the company please email me at
memorabilia or other sentimental items or
[email protected] and I will arrange for them to
imagery.
make contact:
The additional major benefit to clubs is financial
as there is no capital outlay, no commitment for
30 +44 (0)1580 715248
The Government has committed, under the
Climate Change Act of 2008 to ensure that 15%
of our energy is produced through renewable
means by 2020. In order to ensure these targets
are met they are using a combination of carrot
and stick. The stick includes the CCL (Climate
Change Levy) on businesses that use fossil fuels
for heating as well as energy reduction targets,
compulsory energy audits etc.
The carrot on the other hand is a financial
incentive (the Renewable heat Incentive; RHI), paid
to the first businesses that are forward thinking
and switch to heat produced by biomass. This
incentive has been in place for some months but
as the uptake grows the amount paid will start to
decrease (other than for those who have
commissioned their boilers; their payments are
now fixed, index linked and paid quarterly for 20
years!!
For those who have switched, the incentive is
currently so high, it is equivalent to having their
heating bill paid by the Government for 20 years.
With increased uncertainty over fossil fuel prices
as demand continues to outstrip supply and
political instability in the east the consensus is
that fossil fuel prices look set to double by 2020.
Taken together, the uncertainty over future energy
prices and the opportunity to be one of the few
taking a bite of the carrot means that if you are
thinking of looking at biomass there is still time,
but only just. The reduction in rates (degression)
means that the worst case scenario is a 15%
reduction in the rate paid out by the Government
to those that wait to switch until the end of 2014.
The first drop of 5% was applied on July 1st
2014. Beyond that the carrot may go, leaving only
the stick.
So what should you look for when choosing a
supplier for your club?
Firstly, make sure you buy the boiler, the servicing
and the pellets from the same company. This will
ensure that the supplier is looking for a long term
relationship, not just a quick boiler sale, and if any
problem arises there is only one point of contact
for resolution.
Ensure the supplier will secure the RHI on
your behalf; the application is onerous and full of
32 +44 (0)1580 715248
pitfalls. Everything from the angle of installed
meters to the length of pipework between meter
and any bend must comply to secure approval.
If possible, avoid the free boiler option. This may
look attractive, but in reality the supplier is
keeping the RHI in return for giving you a free
boiler and the value of the RHI is likely to be 10
times the price of the boiler.
Ensure that your existing boiler is left in situ; if
the biomass boiler is installed alongside your
existing boiler and plumbed in to your system you
will retain your old boiler as a back up.
Choose a supplier that charges you by the kWh,
not by the tonne of pellet. This allows you to
clearly see your consumption, not pay for heat
that goes up the chimney, and you should be able
to negotiate an agreed rate for at least five years,
future proofing your heating costs.
Always obtain at least three quotes to ensure you
secure the best deal, but make sure you are
comparing apples with apples. Is servicing
included in the fixed price per kWh-it should be!
Are there any hidden costs? Does your supplier
attend site every few weeks to clear the ash and
refill the hopper for you? And so on.
Finally, make sure your supplier has testimonials
or case studies available for you to talk to. It is
vital that you check their existing customer
satisfaction levels before signing up.
If you follow these simple recommendations
and don’t put off the decision until the carrot
disappears it may be possible to take your heating
bills down to zero as for most businesses that
have switched the RHI payment coming in is
greater than the biomass heating bill going out.
I have probably missed something from my report
and, no doubt, will attract alternative opinions. The
UKGCOA exists to represent its members, so if the
majority of members disagree with any of the
above in terms of the UKGCOA direction, views,
opinions, etc, we will alter them to ensure we
represent our members correctly. However, this
does mean you need to let us know. Please email
me at [email protected] or call me (07958
534068) with your own opinions and comments.
Andy Lloyd-Skinner, Chief Executive, UKGCOA
OGRO
Preferred
Supplier
www.grn-ogro.com 33
grn-ogro • golf retail news • grn-ogro
Monthly Dashboard and Commentary
Total Sales of Men’s Shirts
Total Sales of Weatherwear
Balls moving - annual sales (‘000 doz) Jan 2011 - June 2014
34 +44 (0)1580 715248
A Disappointing Month
The weather for the same period last year was
relatively settled, giving some sunny conditions
with rainfall less than the 1981-2010 average. In
contrast, this year saw generally unsettled
conditions with showers and some long spells of
rain for the majority of the country - the exception
being the Midlands, which was relatively dry.
Conditions overall that certainly did not help sales
in the golf industry.
Eight out of the ten product groups that Golf
Datatech reports on saw value sales down year
on year. These ranged from -3.5% for gloves to 17.2% for putters. The exceptions were men’s
shirts up by +2.6% and shoes, so often a star
performer, up by +8.5%. As seen in previous
months, volume sales were generally further down
in percentage terms than value sales.
The combination of lower volumes compared
to values brings about higher average selling
prices. These over the last twelve months were up
for all ten groups ranging from +1.0% for shoes
and woods to +8.6% for weatherware.
Year to date figures are a little more
encouraging with half of the product groups
showing positive growth. These ranged from
+0.3% for balls to +6.0% for men’s shirts. Those
down on last year ranged from -0.8% for gloves
to -11.2% for woods.
Golf Datatech is a world leader in golf industry
research. It provides the trade with specialised
market research covering retail sales, inventory,
pricing, distribution, along with consumer attitude
and usage studies, strategic sales and marketing
consultancy.
In the UK, Golf Datatech research is based on an
average of 2,000,000 records per month,
recorded by EPOS systems at the point of sale.
For more information and or a deeper analysis
see www.golfdatatecheurope.com
WHAT THE COLLECTION
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www.grn-ogro.com 35
RETAIL
THE
GOLFNEWS
DATATECH RETAIL DASHBOARD
Total Sales of Balls
Total Sales of Woods
Total Sales of Wedges
Total Sales of Shoes
36 +44 (0)1580 715248
- WHAT’S MOVING IN THE RETAIL WORLD
Total Sales of Irons
Total Sales of Putters
Total Sales of Gloves
Total Sales of Bags
www.grn-ogro.com 37
GOLF RETAILERS BENEFIT FROM
CROSSOVER TECHNOLOGIES EDUCATION
Crossover Technologies, has helped PGA professionals
enhance their businesses through a number of
educational webinars.
This is the first time the company has staged this
kind of event, which is designed to be short, but
effective, allowing busy PGA Professionals to take
minimal time out of their businesses to gain
important education and motivation.
Led by Managing Director Phil Barnard, who
encouraged questions and participation from his
audience, the webinar was titled Search &
Destroy: Why Now is the Perfect Time to Identify
your Slow Moving Stock and Create Some Cash,
and focussed on how retailers can use their
Crossover systems and XPos software to identify
dead stock, along with the best ways to clear it.
During the webinar attendees were shown a
number of example screenshots from Crossover’s
EPOS systems, highlighting the reports they
should pay particular attention to and how they
can utilise the information generated to clear dead
stock, make sales and continue to run successful
businesses.
Crossover received excellent feedback from
those who took part, including David Delaney, PGA
Professional at Halifax Bradley Hall Golf Club. He
said: “The webinar was excellent and showed me
a number of ways that I could use my EPOS
system to not only save me money, but make me
money too.
“It was extremely well put together, very clear
and concise. I took pages of notes and will be
implementing many of the procedures Phil
outlined.”
Phil Barnard added: “Having received great
38 +44 (0)1580 715248
feedback from all those who took part in the
webinars we plan to make this a regular
occurrence, as well as increasing the maximum
amount of attendees to 100 per webinar. “There
are a number of subjects we have been asked to
cover, including How to get my staff using the
system better, How to improve my product data,
Planning for next season and Reporting for the
Golf Show and stock rooms.“We will now start
planning for more webinars which, rest assured,
will cover a number of these requested topics.”
Crossover Technologies already has the next
webinar scheduled, with two being held on
consecutive Wednesdays, September 17 and 24,
starting at 3pm and 11am respectively.The title of
the webinar will be Pre-Show Primer: Get Ready
for your Best Buying Show Yet. The session will
focus on how retailers can utilise their Crossover
XPos systems to create the perfect buying plan
ahead of The Golf Show at the Harrogate
International Centre from October 7-9.
“If retailers are unable to take part in our next
webinars, we will be exhibiting at The Golf Show
and look forward to speaking to many of our
existing customers and welcoming new ones,”
said Phil.
For further information visit
www.crossovertec.co.uk, email:
[email protected] or call 01454 418395.
GAME GOLF APPOINTS SECOND
CHANCE LTD
Technology company selects new master distributor for
EMEA
Leading technology innovator GAME GOLF, the
first wearable device that automatically tracks a
golfer’s round of golf and graphically displays the
round along with valuable statistics, has
announced a partnership with Second Chance
Ltd, which will see the sporting goods supplier
become the US-based company’s master
distribution partner to the golf trade in the EMEA
region.
GAME GOLF is a wearable device and integrated
software platform which tracks and captures real
performance data and displays rounds of golf in a
dynamic and socially driven interface. The device
is endorsed by 2010 U.S. Open champion
Graeme McDowell, PGA Tour star Lee Westwood
and 2003 U.S. Open champion Jim Furyk, who
have all worked closely with GAME GOLF to
develop the product.
Before hitting each shot, the golfer simply taps
the end of the club, where a tag has been
inserted into the grip, against a small datacollecting sensor attached either at the belt or at
the hip on a skirt. GAME GOLF then records every
shot made through a combination of GPS
technology, motion sensors and near-field
communication technology.
The R&A and USGA have both deemed GAME
GOLF permissible under the Rules of Golf in
landmark announcements that means the device
can now be used in competition on both sides of
the Atlantic. GAME GOLF is also a PGA Official
Supplier, providing both GAME GOLF and Second
Chance with the opportunity to work in close
partnership with the PGA to educate the wider
golfing community on how GAME GOLF and the
data it provides can improve their game.
Second Chance Ltd is a distributor and licensee of
some of the world’s most famous golf equipment
and accessories, sporting goods, fashion and
lifestyle brands, with a specialist knowledge of the
EMEA territory and over two decades of
experience strategically positioning brands and
products in the market place.
John McGuire, CEO of GAME GOLF, commented:
“We’re delighted to announce this distribution
partnership with Second Chance Ltd. Introducing
GAME GOLF to a wider audience in this territory is
key part to our growth strategy, and Second
Chance’s experience and expertise will be a great
asset to us. We’re excited for the future as we
continue to expand and grow together.”
Patrick Daniels, Managing Director at Second
Chance Ltd, said: “We’re delighted to be able
include GAME GOLF as part of our growing
portfolio of premium brands. GAME GOLF is a true
innovator in its field and it’s a very exciting
moment to sign a deal as its master distributor for
EMEA. We plan on implementing a dynamic sales
strategy, targeting PGA teaching pros, green grass
and golf specialists to help us drive the brand and
product forward.”
Second Chance is GAME GOLF’s master
distribution partner for EMEA. All trade enquiries
should be directed toward
Secondchance.co.uk/game-golf.
For more information on GAME GOLF and to view
instructional videos featuring Graeme McDowell
and Lee Westwood, visit www.gamegolf.com.
www.grn-ogro.com 39
OSCAR JACOBSON LAUNCH NEW GOLF
COLLECTION
New spring/summer 2015 collection blends bold
colours and style with high-tech fabrics
After the success of its 2014 range, longestablished Swedish apparel brand, Oscar
Jacobson (OJ), has moved things on apace with
its recently launched Spring/Summer 2015 golf
collection.
The Oscar Jacobson golf collection has been
developed alongside its men’s fashion range, with
the shared design philosophies proudly boasting
three key elements: Anglo-Saxon textile heritage;
Italian tailoring; and Scandinavian simplicity.
Beyond that, with customers ever more aware of,
and concerned about, their environmental
responsibilities, OJ is proud to be the leading light
in the golf market when it comes to Eco-friendly
fabrics and production processes.
With 111 years of history and craftsmanship,
there are few brands that can rival the heritage in
tailoring and rich history in golf that OJ enjoys.
“We are particularly excited about the new SS15
collection as this will be the first of many
40 +44 (0)1580 715248
collections where we will introduce products and
influences from our very successful OJ Man and
Satorial Leisure, off course, collections into golf”
said Gunnar Hedendahl, Global Sales & Marketing
Director.
OJ’s spin-yarn dye uses 90% less water in
the dyeing process, meaning all its garments are
fully recyclable, while further technological
developments mean all fabrics are now
guaranteed to be fluorocarbon-free too - great
news for your customers; great news for the
planet. Many garments throughout the new range
continue to feature OJ’s renowned Weather
Protection System (WPS) too.
OJ is presenting its SS15 collection in three
colour palettes - Modern, Classic and Fresh - so
there’s something to appeal to all ages, tastes
with white sleeves and dark flat-knit collars.
The top-of-the range Mickey Tour waterproofs
retain all their incredible performance-enhancing
technology, such as four-way stretch fabrics and
articulated sleeve construction for a better fit, but
are now available in a wider selection of striking
colours. They are joined in the weatherwear lineup by the new lightweight Miller wind- and
shower-proof full-zip jacket in four colour options.
“The boundaries between on- and off-course
apparel are becoming ever more blurred and
many of our items in our collection are as likely to
be seen on the catwalk as they are on the course.
and preferences. Popular pique-knit polos like the
Anton, with its button-down collar and chest
pocket, and the Gustaf, with its flat-knit collar,
remain in the collection, but in a significantly
wider range of colours than last year. They are
joined by newcomers like the Barry polo, which
features contrasting panels on the shoulders, and
the Brody polo, which mixes bold body colours
With our expertise in fashion and tailoring, we are
perfectly positioned to help our customers, across
the globe, embrace this change and with it the
future of Oscar Jacobson has never looked
brighter” added Hedendahl.
To find out more about the Oscar Jacobson
spring/summer collection for 2015, please email
[email protected] or call +44 (0)207 402
0797 to arrange a viewing.
www.grn-ogro.com 41
LEGENDS DAVIES,
HASTINGS
AND HENMAN
GOLF FOUNDATION
NEWS
INSPIRE THE YOUNGSTERS
AND SUPPORT THE GOLF FOUNDATION
Golf Foundation News
Legends of tennis and rugby, Tim Henman, Gavin
Hastings and Jonathan Davies, helped to convert
a new set of youngsters to golf at The Open
Championship as guests of golf charity the Golf
Foundation. The sporting heroes played a series of
golf challenges against boys and girls to help
raise the profile of the charity’s HSBC Golf Roots
programme.
HSBC Golf Roots reaches hundreds of
thousands of youngsters in schools each year,
42 +44 (0)1580 715248
creates stronger links between schools and golf
clubs; all the while promoting the life skills that
golf can offer young people.
Davies, Hastings and Henman are HSBC
Ambassadors and are all highly respected by
sports lovers for the way they combine a fiery
competitive spirit with the best sporting values.
The trio visited the ‘R&A Swingzone’, where the
Golf Foundation was based during the whole of
Open week courtesy of The R&A.
Left: Tim Henman, Gavin Hastings and Johnathon
Daves play Tri-Golf with youngsters in the R&A
Swingzone at the Open.
The HSBC Ambassadors first played ‘Tri-Golf’
with the children in a specially designed skills
challenge. Tri-Golf is a fun, colourful, high-energy
golf game which enables youngsters to learn the
basics of the game in an easy format. Then it was
on to ‘StreetGolf’, the funky golf format in which
older children invent their own games to suit their
local environment, in this case firing skill shots at
wheelie-bins, a tin can alley and opened golf
umbrellas, all amid a colourful backdrop.
The youngsters and families present clearly
enjoyed watching these stars help to promote the
game to a new generation.
Brendon Pyle, National Development Manager
for the Golf Foundation, said: “What a great
performance by HSBC Ambassadors Jonathan,
Gavin and Tim. They were all brilliant with the
boys and girls and their highly competitive but
sporting attitude was a lesson to all present in
how to play sport in the right spirit. A great thanks
to this trio and HSBC for helping to raise the
profile of our HSBC Golf Roots work.”
HSBC played a major role for visitors of all
ages during Open week. More than 50,000
people visited the HSBC Golf Zone, an interactive
spectator experience that gives fans the chance to
try different golf skills.
The R&A Swingzone is a facility provided by
The R&A each year to grow the game. During the
week, the zone welcomed several thousand young
people to enjoy a golf experience.
Many youngsters also took advantage of the
free lessons given by PGA professionals
throughout the week. The pro’s were present
thanks to the Professional Golfers’ Association,
who sponsor the professionals to teach the young
golfers as part of the organisation’s commitment
to junior golf.
HSBC Golf Roots is supported by The R&A,
The European Tour, the Professional Golfers’
Association, the Ryder Cup Committee and Trust,
England Golf, the British Golf Industry
Association’s ‘Grow Golf’ Fund, Sport England and
headline sponsor HSBC.
CHEQUE IT OUT: TRI-GOLF CHALLENGE
CELEBRATES £7,500 HANDOVER FROM
TEEOFFTIMES.CO.UK TO GOLF FOUNDATION
Teeofftimes.co.uk’s fundraising project to support
the Golf Foundation topped the £7,500 mark
during Open Championship week, and the only
way to celebrate was a Tri-Golf challenge between
General Manager Richard Barker and visiting boys
and girls.
The leading tee time booking provider is using
its strong golf club customer links to back the Golf
Foundation’s HSBC Golf Roots programme, that is
reaching hundreds of thousands of youngsters
each year in schools and communities and then
linking children to golf clubs to prepare them for
regular play.
Selected group and independent golf clubs are
being asked by the Golf Foundation to donate
funds raised from the sale of up to four golf
course green fees, collected by the
Teeofftimes.co.uk team.
To celebrate the £7,500 so far achieved, the Golf
Foundation team persuaded both Richard Barker
and Steve Hemsworth, Managing Director of
parent company Golfbreaks.com, to take part in a
Tri-Golf challenge against a group of ultra-keen
youngsters during The Open Championship.
Richard and Steve hit some excellent Tri-Golf
shots at the colourful targets but were probably
just second best to the very youngsters who the
company is supporting through this unique
fundraising programme. This continues throughout
www.grn-ogro.com 43
the summer with more donated tee times
expecting to arrive at a final figure over the
£10,000 mark.
Richard Barker, General Manager of
Teeofftimes.co.uk, said: “What better way to
celebrate the project so far than with a great
game of Tri-Golf with the youngsters. It was really
interesting to meet the Foundation’s full team and
the children in the R&A Swingzone and learn
about where funds will be spent. We saw how the
youngsters can enjoy scoring success with Tri-Golf
right from their first hits and we were no match
for them!”
Richard added: “For Teeofftimes.co.uk, a company
that is working with key partners in providing
playing opportunities for all golfers, we wanted to
put something back into the game by supporting
the Golf Foundation in this way.”
Mike Round, Chief Executive of the Golf
Foundation, said: “Richard and Steve’s
appearance was very much enjoyed by
youngsters and our team alike. They were great
sports and this is no surprise given their great
enthusiasm for our aims as a charity to help grow
the game.”
Golf clubs who would like to find out more about
how they can become involved at a local level
with the Golf Foundation can contact one of seven
Regional Development Officers through the
‘Contact Us’ button at www.golf-foundation.org
Golf clubs wishing to find out more about the
services of Teeofftimes.co.uk can contact General
Manager Richard Barker on 07793 775207, or
email [email protected].
DON’T FORGET TO BOOK YOUR PLACE FOR
THE 28TH GOLF FOUNDATION PRO-AM
There is still time to book your places on the tee for the
28th Golf Foundation Pro-Am, which will be held on
Monday, 6th October, at London Golf Club.
Tee times are selling well for this always eagerly
anticipated event. The Golf Foundation Pro-Am is
supported by The European Tour and is a popular
day among golf-lovers from the golf industry and
world of business who wish to help make a
genuine difference for young people through
sport.
This year, one of the country’s most popular
golfing venues – London Golf Club, in Ash, Kent
(near Brands Hatch) – stages the event for the
third time. Players will tee off on the Heritage
course, a classic Jack Nicklaus layout which
forces you to consider every shot. The Heritage
has been host to The European Open and is
maintained to the very best standards.
44 +44 (0)1580 715248
Teams of three amateurs will be supported by a
Tour professional for a Stableford better-ball
competition which features a range of prizes and
on-course challenges. The atmosphere on the day
is always very friendly as amateurs are joined by
European Tour, European Senior Tour and Ladies
European Tour players.
Attractions include a champagne breakfast
before a shot-gun start, an excellent dinner and a
charity auction and raffle, with all money raised
on the day going to the HSBC Golf Roots
programme, the Golf Foundation’s national
strategy to make the game more accessible to
children from all backgrounds and abilities (more
than £180,000 has been raised through the ProAm in the last nine years).
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Sarah Tennyson, Marketing Manager of the Golf
Foundation, said: “There are still team places
available but golfers should think now to book
their places.
“There is no doubt that the Foundation’s Pro-Am
is a true highlight of the season for many
business people. Being held at a great venue with
the support of The European Tour makes this a
unique opportunity to mix some great golf with
prized networking opportunities.
“The European Tour is one of our strongest
supporters as a charity that can make a great
difference for children and young people through
HSBC Golf Roots. This Pro-Am is a great way for
companies to ‘put something back’ into the grass
roots of the game and help the next generation of
young players.”
The big day is on 6th October. Bookings are for
£1,200 per team. Shotgun start at 10.30am.
To find out more about booking a team, call
01992 449830 or see www.golf-foundation.org
46 +44 (0)1580 715248
3,600 YOUNGSTERS PUTT LIKE
CHAMPIONS IN UNIQUE GOLF
FOUNDATION AND TITLEIST CHALLENGE
Over the coming weeks, eight young people who
“putted like Open Champions” at Royal Liverpool
Golf Club will be receiving top-of-the-range Titleist
Scotty Cameron putters, thanks to a unique
challenge organised by the Golf Foundation and
the Titleist team.
The ‘R&A Swingzone’ at the venue welcomed
young people for the whole of Open week,
courtesy of The R&A, and the Golf Foundation
Putting Challenge sponsored by Titleist proved to
be one of the star attractions.
The Golf Foundation is a charity that makes the
game and its benefits more accessible to young
people from all backgrounds. Its team welcomed
around 3,600 youngsters to try the challenge,
some as young as four years-old, testing their
putting skill under pressure.
The challenge involved taking three 20-ft putts.
Putts holed won Titleist golf balls and Titleist caps
as a reward for perfect putting, while each
successful child could enter a daily draw to win an
excellent Titleist Scotty Cameron putter. Hundreds
of Titleist golf balls and caps were won during the
week.
putted like Open Champions, their enthusiasm
was infectious and thanks to Titleist there will
have been many families leaving the R&A
Swingzone having been inspired about golf.
“We would like to offer a big thank you to Titleist
for providing these great Scotty Cameron putters,
Titleist golf balls and caps to create great prizes
for the week.”
Matthew Johnson, Titleist Brand Director, said:
“The Golf Foundation does some fantastic work in
engaging children in golf, and we’re delighted to
be able to support its initiatives. The Open is a
fantastic platform to inspire kids and their
families, encouraging them to either start playing
golf or to play more golf. Our association with the
Golf Foundation is a great example of our
continued support of golf at all levels of the game,
from grass roots through to the best players in the
world.”
Elsewhere in the R&A Swingzone, the Golf
Foundation team held sessions in ‘Tri-Golf’ (for
youngsters) and ‘StreetGolf’ (for teenagers), whilst
also offering advice to families about how to
pursue further golf opportunities in their local
area.
Away from The Open, Titleist, the #1 ball in golf,
supports the Golf Foundation by providing golf
balls that are used in other Foundation events and
promotional activities involving schools and
communities. The Foundation’s HSBC Golf Roots
initiative reaches hundreds of thousands of
youngsters a year from the classroom to the
lesson tee at golf clubs.
For visitors, the putting challenge could also be
taken as part of a wider set of golf challenges
created by HSBC in the HSBC Golf Zone. More
than 50,000 people visited this area, an
interactive spectator experience which gives fans
the chance to try different golf skills.
Sarah Tennyson, Marketing Manager of the Golf
Foundation, said: “This challenge was hugely
popular, it was great to see so many youngsters
who could really putt brilliantly, including young
children having their first try at golf. Many of them
HSBC Ambassadors and sporting legends Tim
Henman, Jonathan Davies and Gavin Hastings
were intrigued by the Golf Foundation Putting
Challenge and battled against each other in front
of an appreciative audience.
www.grn-ogro.com 47
golf courses 4 sale • golf courses 4 sale
For Sale
Sherdons Golf Centre, Gloucestershire
A rare opportunity to acquire a freehold floodlit golf
range, 9 hole golf course and clubhouse with living
accommodation.
Q
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26 bay floodlit golf driving range
9 hole 2,654 yard (par 34) golf course
Practice facilities
430 sq m (4,625 sq ft) clubhouse with owner’s apartment
Established, profitable business in the same family
ownership since opening in 1992
Freehold (28.5 hectares / 70 acres)
Situated between Tewkesbury & Cheltenham
Offers invited in the
region of £750,000
Ben Allen
/6714
020 7911 2360
[email protected]
Taatssfield, Kent / M25
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Waterfront Golf Club
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3JDIBSE#BMEXJO
SJDIBSECBMEXJO!HWBDPVL
/7829
www.golfcourses4sale.co.uk 49
Course
Location
Guide
Leasehold for Sale
18 hole Golf Course
and
Wedding Venue
Essex
20 miles from London
Golf Course with
Development Potential
Cricket St Thomas
Somerset
Yeovil: 14 miles,
Taunton: 17 miles
Offers Invited
Golf Range Wanted
N/A
N/A
Stockwood Vale
Golf Club
Bristol
OIRO
£1.425 Million
Confidential Golf Course
Near Ipswich
Suffolk
OIRO
£1 Million
50 +44 (0)1580 715248
£395,000 the whole
Would also consider selling in
lots. Please enquire.
Details
Contact
Status
Tom Marriott
HMH
07900 672045
[email protected]
For Sale
18 hole 5,719 yard, par 70 golf
course. Clubhouse with 2 bedroom
staff flat.
668 sq m (7,190 sq ft) footprint
Practice facilities
Planning permission for
development
EPC=E
About 93 acres
Savills Oxford
Kay Griffiths
[email protected]
01865 269000
Under Offer
UK Golf Range Company looking
for next Golf Range
Flexible Purchase to suit vendor
if required.
If you are interested in selling or
having a 5 minute confidential
chat about possibilities
call 07765 901 643
or email
[email protected]
Wanted
18 hole 6,060 yard PAR 71 golf
course; a 14 bay floodlit driving
range; a substantial and attractive
two storey clubhouse; a purpose built
green keeping complex; other
practice facilities and space for a
short academy course.
Ben Allen
GVA
020 7911 2360
[email protected]
For Sale
18-hole 6,046 yard, par 71.
11,378 sq ft (1,057 sq m)
purpose-built clubhouse with
extensive function rooms and
separate 848 sq ft (79 sq m) golf
professional’s shop and modern
greenkeeper’s building
Abi Goodwin
Savills Oxford
01865 269095
[email protected]
For Sale
18 hole golf course and well known
wedding venue for sale.
Lot 1
18 hold golf course designed by
Howard Swan. Machinery barn with
consent to convert
first floor into the clubhouse
Lot 2
Existing clubhouse extending to
9,000 sq ft and currently used as a
restaurant and function venue
For sale long leasehold
102 years remaining.
Course
Location
Guide
Waterfront Golf Club
Wath upon Dearne
Rotherham
250 year Leasehold
£475,000
Parkwood
Golf Club
Inside the M25 on the
Kent/Surrey border
£1.8 Million
Penfold Park Golf Course
Watford
50K
Abbey Moor Golf Club
Addlestone
Surrey
Inside the M25
50 year lease with
27 years remaining
£399,000
St Margaret's
Golf & Country Club
Co. Dublin
€ 1.95 Million
52 +44 (0)1580 715248
Details
Contact
Status
9 hole 3,389 yard (par 36) golf
course. 32 bay floodlit golf range
with extensive practice facilities
Greenkeeping complex. Attractive
clubhouse with F&B and retail area.
Established business with potential
for commercialisation.
Richard Baldwin
GVA
0113 280 8039
[email protected]
For Sale
18 hole 6,835 yard (par 72) golf
Ben Allen
course in mature setting.
GVA
020 7911 2360
Practice facilities, Attractive two
[email protected]
storey clubhouse with 2
or
bedroom apartment. 17 ha (42
James Williamson
acres) of adjoining land /
020 7911 2109
woodland. Freehold - 73 ha (180
[email protected]
acres) in total.
16 acres, Pro shop, Cafe
Six year lease - With six month
break clause - but negotiable
with landlord. All maintenance
equipment included.
Turnkey operation- ready to go.
For Sale
Murray White
07973425999
For Sale
An attractive, well maintained
9 hole pay and play parkland
course.
Pat or Paul Newton on
01932 564169
For Sale
178 acres (72 hectares), the 18
hole golf course extends to 6,907
yards par 73. floodlit driving
range, two putting greens, a
practice bunker, 14,122 sq ft
(1,312 sq m) three-storey
clubhouse and greenkeeper’s
buildings.
Savills Oxford Ian Simpson
[email protected]
+44(0)1865 269000
Savills Dublin
Denis O’Donoghue
[email protected]
+353 (0)1 618 1471
For Sale
golfcourses
courses44sale
sale•• golf
golfcourses
courses44sale
sale
golf
Course
Location
Guide
Weston Turville Golf Club
Aylesbury,
Buckinghamshire
Offers invited in the region of
£1.325 million
Sherdons Golf Centre
Situated between
Tewkesbury & Cheltenham
Gloucestershire
Offers invited in the region of
£750,000
Freehold
(28.5 hectares / 70 acres)
Sancti Petri Hills
Cadiz
Spain
Formal Offers Invited
Garon Park
Golf Complex
Southend–On-Sea,
Essex, SS2 4FA
£1m
Confidential
Disposal
South East England
On application
54 +44 (0)1580 715248
Details
Contact
Status
Freehold 18 hole golf course
6,008 yard (par 69) golf course.
880 sq m (9,560 sq ft) clubhouse
including two former squash
courts. Spacious 3 bedroom
bungalow set in its own grounds.
Ben Allen
GVA
020 7911 2360
[email protected]
For Sale
26 bay floodlit golf driving
range. 9 hole 2,654 yard (par
34) golf course. Practice
facilities.
430 sq m (4,625 sq ft)
clubhouse with owner’s
apartment.
Ben Allen
GVA
020 7911 2360
[email protected]
For Sale
Designed by Spanish Ryder
Cup star Manuel Pinero
Jesús Labrado Fernández
39.8 hectares measuring a [email protected]
total of 4,767 metres (par 68). Phone: + 34 91 013 34 10
The clubhouse includes a café
and restaurant.
For Sale
27 holes of golf in three loops of
nine, 9 hole academy (par 3) course,
substantial modern clubhouse 30
bay fully floodlit driving range,
putting green adjacent to the
clubhouse
Application submitted for an
‘Adventure Golf’ complex
Tom Marriott
HMH Golf & Leisure
[email protected]
079006 72045
For Sale
36 holes
Extensive golf & clubhouse
facilities
Valuable planning consents
Turnover - £2m +
Profitable
Tom Marriott
HMH Golf & Leisure
[email protected]
079006 72045
For Sale
Golf Driving Range Businesses Wanted
UK Golf Range Company looking for next
Golf Range
Flexible Purchase to suit vendor if required.
If you are interested in selling or having a 5
minute confidential chat about possibilities
_
Please call 07765 901 643
Or email [email protected]
Abbey Moor Golf Club
Lease for sale
An attractive, well
maintained, 9 hole pay
and play parkland course
over 43 acres.
The site has potential for
development of an
Adventure Golf complex
subject to planning
consent.
The clubhouse is not
included in the sale.
56 +44 (0)1580 715248
50 year lease with 27 years remaining
£399,000
Contact Pat or Paul Newton on
01932 564169
savills.co.uk/leisure
Golf Course with
Development Potential
Cricket St Thomas, Somerset
Yeovil: 14 miles, Taunton: 17 miles
■
■
■
■
■
18 hole 5,719 yard, par 70 golf course
Clubhouse with 2 bedroom staff flat
668 sq m (7,190 sq ft) footprint
Practice facilities
Planning permission for development
EPC=E
About 93 acres Offers Invited
er
nd
U
er
ff
O
Savills Oxford
Kay Griffiths
[email protected]
01865 269000
golf
courses
4 sale
golfgolf
courses
4 sale
grn-ogro
• the
magazine
for• the
industry
• grn-ogro
PGA TRIO REVEALED AS
SLGA COACHING TEAM
PGA NEWS
PGA News
The Scottish Ladies Golf Association (SLGA) has
announced the introduction of a new structure to
support the coaching and development requirements of
female golfers in Scotland.
With effect from October 1st, a team of three PGA
coaches - David Patrick, pictured below, Rick
Valentine and Ian Muir - will be deployed to work
with SLGA women's and girls' squads to
compliment the activities being undertaken as
part of the wider Scottish Golf Pathway.
The primary objective is to better prepare
players to progress from competing at club and
local level on to national age events and increase
the number of girls able to progress to the
Academy programme and on to national squads
and teams.
The new team of Patrick, Valentine and Muir
have many years of experience in the industry and
the SLGA is confident that they will collaborate in
an effective manner to deliver the national
coaching programme for female golf squads in
Scotland.
A meeting is planned with the coaches and
key SLGA performance staff for early September
to set out the ongoing support programme for
identified female golfers.
The successful candidates and a brief description
of the role follows:David Patrick (SLGA lead coach) with key focus
to directly deliver the girls’ performance
programme, including all training and preparation
for key competitions. To support the women’s
competition coach and development coach to
ensure that all delivery is progressive, aligned and
integrated. This position will also be responsible
for supporting the progression of all girl players.
58 +44 (0)1580 715248
within the academy structure.
Rick Valentine (SLGA women's competition
coach - above) with key focus to deliver the
preparation and competition programme for
identified SLGA women's performance players,
including maintaining contact with key US-based
players. To support identified players to prepare
for and compete at World and European Team
Championships and home internationals.
Grandson of the late Jessie Valentine. one of
Britain's best ever female golfers and director of
golf at Loretto School, Musselburgh.
Ian Muir (SLGA development coach) with key
focus to deliver a regional coaching and
competition preparation programme for girls who
are within county and development centre
programmes.
Kevin Craggs, SLGA national coach for the past
eight years, resigned recently to take his own
coaching career in a different direction.
grn • the magazine for the golf industry • grn
PGA TEAMS UP WITH GAME GOLF
The PGA has signed a new agreement with leading
technology innovator GAME GOLF which is aimed at
revolutionising the way golfers learn and play the game.
Under the arrangement, GAME GOLF will become
a PGA Official Supplier as they look to launch the
product to PGA Professionals and amateur and
club golfers in the UK and Ireland.
GAME GOLF, which will be distributed by
Second Chance the official licensee, is a wearable
device and integrated software platform which
tracks and captures real performance data and
displays rounds of golf in a dynamic and socially
driven interface.
Born in Ireland, the US-based technology
company already enjoys a partnership with the
PGA of America, which has identified GAME GOLF
as having the potential to serve as the next
generation of teaching application for PGA
Professionals.
Users simply wear a small wearable datacollecting sensor clipped on the belt — or at the
hip on a skirt. Before hitting each shot on the
course, the golfer taps the sensor with the end of
the club where a
sensor has been
inserted into the
grip.
Using GPS
technology, motion
sensors and nearfield communication
technology, a
connection is made
between the device
and the sensors,
allowing it to record
each shot and the
club used.
At the
conclusion of the
round, the golfer
connects the
wearable sensor to
the computer to transfer the data. That data is
combined with the map of the course and the
golfer’s GPS position for each shot to track shot
location and distance. The golfer’s actual
performance data can be viewed on an iPhone,
iPad and any computer; meaning golfers can
share their round with their coach, colleagues and
friends.
Robert Maxfield, joint chief operating officer of
The PGA, said: “The resulting information, which
shows each shot and distance with each club,
tracked over multiple rounds, is valuable to
golfers and PGA teaching pros alike.
“The PGA and its members in their daily
coaching utilise many of the latest technologies to
help golfers continue to improve and we’re
delighted to have such an exciting and innovative
Below: John McGuire, CEO of GAME GOLF
pictured with PGA chief executive Sandy Jones.
www.grn-ogro.com 59
company as GAME GOLF join the PGA Official
Supplier programme.”
In addition to enabling golfers to view their game,
GAME GOLF features a social media hub where
players can share their round, compare it to
others, and virtually compete with friends or
colleagues across the country and around the
world.
John McGuire, CEO of GAME GOLF pictured
with PGA chief executive Sandy Jones,
commented: “We’re delighted to announce this
landmark partnership with The PGA. GAME GOLF
will revolutionise the game by changing the way
we socialise about golf and reveal how we are
actually playing the game. Much like the
introduction of plastic cleats changed the culture
of the game, we are doing the same by making
golf more social and bringing a golfer’s data to
life.”
Among the PGA Tour professionals working with
GAME GOLF to develop the product are 2010 U.S.
Open champion Graeme McDowell, Lee Westwood
60 +44 (0)1580 715248
and, most recently, 2003 U.S. Open champion
Jim Furyk. McDowell has been testing and
providing feedback on the product for the last two
years.
Graeme McDowell said: “The GAME GOLF
platform is right at the cutting edge of data
capture. It amazes me just how great the
feedback is from it. I can share my rounds of golf
all over the world via Twitter and Facebook and
there’s nothing quite like that in golf today.”
Lee Westwood added: “It’s a great way to capture
the game you’ve just played. You can see through
the data where you can improve your game and,
with golf being a game of such fine margins, just
improving slightly in certain areas can mean
saving one or two shots a round.”
GAME GOLF is available now at
www.gamegolf.com. Visit the website for more
information and to view a video featuring Graeme
McDowell and Lee Westwood.
www.grn-ogro.com 61
machinery4golf • machinery4golf
ONE-MONTH COUNTDOWN TO THE 2014
RYDER CUP BEGINS WITH FIRST CLUB
CAR FLEET DELIVERY TO GLENEAGLES
The first Club Car vehicles for use in The 2014 Ryder
Cup are on site at Gleneagles Hotel, Scotland, to assist
pre-event operations.
With two months to go until one of the world’s
largest sporting events tees off, the official
supplier to The 2014 Ryder Cup has delivered the
first 40 vehicles, of more than 300 that will be
supplied in total, which will be used during the
event.
As part of its dedication to The Ryder Cup,
Club Car’s northern England business partner,
MTS Golf & Utility, recently opened a new
Scotland-based facility in Cumbernauld – just 30
miles from Gleneagles Hotel – from where the
bulk of the vehicles will be delivered.
The presence of Marc Dufour, Club Car CEO,
at the new facility’s official opening underlined the
significance of this new venture. He was joined by
MTS Group’s Managing Director, Peter Watson,
who said: “After analysing the market in 2013, we
62 +44 (0)1580 715248
realised the golf car needs of Scottish golf clubs
weren’t being met.
“This knowledge, combined with The Ryder Cup
contract, proved the catalyst for opening our
Cumbernauld facility and are looking forward to
being the hub of the event’s fleet and logistical
needs.”
Club Car, the world’s largest manufacturer of
small-wheel, zero-emissions electric vehicles, is
also an Official Supplier to The European Tour and
has been named main provider to The 2015
Solheim Cup which will be held at St. Leon-Rot
Golf Club, Germany.
For more information about Club Car, visit
www.clubcar.tv.
WINSTON UNIVERSITY NOW ACCEPTING
APPLICATIONS FOR NEW SEMESTER
Walter Woods Scholarship available to support potential
students
WINSTONuniversity, the golf management institute
based at the WINSTONgolf 45-hole facility at
Gneven Ot Vorbeck in Mecklenburg, northern
Germany is now accepting applications for the
new semester, which commences in October. The
application deadline is 30th September 2014.
With a curriculum encompassing turf and
resource management together with the
economics and strategic marketing of a golf
facility, the WINSTONuniversity executive
management programme runs for 6 months.
To provide young career minded individuals
with the best possible chance of reaching their
potential and drive the game of golf forward,
WINSTONuniversity has announced the
introduction of the Walter Woods Scholarship.
Named after the legendary Scot, who for 21 years
worked as superintendent at the St. Andrews
Links Trust and presided over four British Open
Championships, the scholarship covers all
academic fees.
Ransomes Jacobsen, the Ipswich-based
manufacturer of commercial mowers and turf
maintenance equipment, is an exclusive supplier
to WINSTONuniversity and provides
a range of equipment to aid the
teaching of greenkeeping and fine
turf modules at the international
sportsturf education centre of
excellence.
Earlier this year the first
graduates from the
WINSTONuniversity executive
management program celebrated
the end of their six month of studies
at St Andrews in Scotland before
moving onto placements and
promotions around the world,
including roles as Internees, Course Managers,
Club Managers and Vice General Managers in
locations as diverse as Beijing, Iceland and New
York, at some of the most prestigious golf clubs
including Baltusrol, Loch Lomond, The Dukes and
Kingsbarns.
Frank Ahern, one of the first graduates to
complete the WINSTONuniversity course said,
“We not only learnt about turf and resource
management, but also gained a solid background
in the economics and strategic marketing of golf
courses. I can only advise anyone who sees their
future in golf course management to apply for the
next cohort at WINSTONuniversity.”
Application forms with detailed information on the
curriculum can be downloaded on the website
www.winston-university.com. For any further
information please contact WINSTONuniversity at
[email protected].
Below: The 2013 WINSTONuniversity graduates
celebrate on the Swilcan Bridge in St Andrews
www.grn-ogro.com 63
THE UK AND EUROPE'S NUMBER 1
USED MACHINERY WEBSITE
Visit Machinery4Golf.net for more information on these and
over 2000 other machinery listings as well as all the latest
news from the major manufacturers and suppliers.
Hayter LT324 Triple Mower
£8,750 + VAT
2009, ~2887 hours, 35hp
Kubota Engine, Diesel, 4wd,
Hydrostatic, Power Assisted
Steering, 10" Heads, Beacon,
Road Registered
Location: Wyboston, Beds
Phone:01480 2133 2
Hayter Condor Hydro Mower
£787.50 + VAT
Fitted with 30" 5 bladed cylinder
and giving you a lovely close
fine cut / finish. powered by a
honda 10.7hp petrol engine.
Collection only
Location: Accrington. Lancs
Phone: 07968 805877
Cushman Turf Truck
£2,900
Cushman diesel 4 wheel turf
truck, hydraulic tipping body,
aux hydraulics, manual gearbox,
good clutch, Perkins engine (
roof, good tyres.NO VAT
Location:Barrow on Trent, Derby
Phone: 01283 704664
CASE 60 Trencher
£3,995 + VAT
Heavy duty machine with 13hp
Honda petrol engine, hydrostatic
transmission, 60 degree boom
angle, high capacity hydraulic
pump, 14” spoil auger.
Location: Wyboston
Phone: 01480 21 33 22
Jacobsen lF800 Fairway Ride
on Mower £5,500 + VAT
5 gang fairway mower,4 wheel
drive,5x8 blade units fitted with
rear roller scrapers,transmission
hydrostatic drive,serial number.
Toro GM4700D
£15,500 + VAT
Rotary mower.
Year 2008
Cutting heads fully reconditioned.
Location: Carlisle, Cumbria
Phone: 01228 517100
Location: Chorley, Cheshire
Phone: 07834 552111
64 +44 (0)1580 715248
Increase your footfall and profits with
N1GOLF – Guaranteed!
✔ FREE telephone consultation.
OGRO
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www.n1golf.com
✔ Benefit from N1GOLF experience and group
investment.
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on a monthly basis.
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✔ It’s a win/win situation – you make more
and so do your pros.
N1 Consultancy offering advice on:
Green keeping, Academy, Retail, Catering and Management.
We are looking for more leasing/managing/purchasing
of golf facilities – all areas considered, with funds in place.
Contact Declan Malone - [email protected]
or 01344 620 348 / 07944 071 995,
www.grn-ogro.com 65
ASTON WOOD GOLF CLUB
Major Refurbishments for Midlands Golf Complex
Set in over 300 acres of beautiful English
countryside in Sutton Coldfield, the course has a
strong membership and healthy income from
visiting golfers and societies. Colin Crawshaw
bought the course a couple of years ago and has
wasted no time in reinvesting heavily in the site.
He immediately aquired a fleet of new mowers
from John Deere and then made plans to set
about reinvigorating the rest of the facilities.
At the heart of the new improvements are the
new golf range and gym. The gym incorporates a
golf conditioning room, so keen players can work
on their strength and suppleness, to ensure they
get the most from their game.
The course, which was originally designed by
Clive Clarke and Peter Alliss is in beautiful
condition. Peter Alliss commented:
“The landscape at Aston Wood, with its gently
66 +44 (0)1580 715248
rolling meadowland and copses of mature
deciduous trees gave us the scope to design a
superb and varied course with the many lakes
and ponds and the meandering brook providing
beautiful water features. Aston Wood has certainly
established itself as one of the finest golf clubs in
the area. It is a course which Clive and I have
enjoyed designing and are proud to be associated
with.”
GRN-OGRO caught up with Colin:
“I bought Aston Wood Golf Club, because of the
great potential I saw in the course and the
club. Since the purchase in October 2012, we
have added a full fitness suit, extended and
refurbished our full catering conferencing and
function suites and added a state of the art
driving range and the Aston Wood Teaching
Academy.
“Along with everything we are
doing at Aston Wood the range had to
have the best facilities and products
available to cater from the scratch
golfers to the total beginner of all
ages. To that end having looked at all
option we decided on the BOP Europe
- TrueStrike to fit out the range
completely.”
We chose the TrueStrike mats, due
to their unique performance and offer
of choice of surface were the perfect
fit for our clients. We looked at all
options on ball collection and outfield
grass management and we decided on
the unique solution that Automated
Managed Services Ltd offered by way
of their state of the art, unique robotic
automated technology which not only
operates 24 hours a day keeping our
overheads down but also looking after
www.grn-ogro.com 67
the range surface eliminating the need for us to
drive heavy equipment across the outfield on a
daily basis which is the primary caused of
deteriorating and muddy outfields thus keeping
the range looking first class all year round.”
Philip Sear the MD of both BOP Europe Ltd
and AMS Ltd has been alongside us from the very
early planning stages right the way through to
opening, his experience with ranges and his
advice has been invaluable to us. I would highly
recommend their products, service and exemplary
installation team.”
The venue is a very popular destination for
weddings and major social functions. Couples are
keen to take advantage of
the glorious scenery as a
backdrop for their
nuptuals, as well as the
superb catering in the
Fotherley Suite, which is
attached to the main
clubhouse, but can be
accessed and operated
separately. With its own
entrance, bar and
restroom facilities,
complete privacy is
ensured.
Tim Regan who is
Director of Golf at Aston
68 +44 (0)1580 715248
Above: The docking unit.
Below: The ball recovery unit.
Opposite: Colin Crawshaw (left) and Tim Reagan.
Wood added:
“The range has been built to the highest standard
possible which is by far the best in the area with
top class Srixon range balls and bay heaters. It is
the ultimate practice experience. 2 state of the art
coaching studios fitted with flight scope and v1
camera system means we can coach 7 days a
week 52 weeks of the year. This truly is an
exceptional facility.”
The club has clearly got a great future and, with
lots of happy members and visitors is an ideal
venue for golf and leisure.
For more details, please visit:
www.astonwoodgolfclub.co.uk
www.grn-ogro.com 69
SPANISH OPEN LEGACY TO BOOST GOLF
TOURISM TO COSTA BRAVA
The Costa Brava region in north-eastern Catalonia
believes the 2014 Open de España legacy is already
taking shape.
According to a recent report by the Spanish
Ministry of Industry, Energy and Tourism, there
was a 2.4% increase in foreign visitors to
Catalonia in June compared with the same month
in 2013, which set a new tourism record for the
first half of the year, with 7.1 million foreign
tourists to the region.
The European Tour event, which was held
near Girona at World Top 100 venue, PGA
Catalunya Resort, and won by Spanish golfing
icon, Miguel Ángel Jiménez, attracted over 39,000
visitors during tournament week, and injected an
estimated 1.8 million Euros into the area.
With a potential combined household reach of
almost half a billion viewers from around the
world, according to The European Tour’s
tournament valuation report, this year’s Open de
España has also achieved a cumulative global
media value of over $16 million – more than
double what was secured for the 2013 event.
Ramón Ramos, Director of Costa Brava Girona
Tourist Board, said he was pleased The 2014
Open de España had been such a major triumph,
offering outstanding golf and achieving thousands
of hours of global media coverage for Spain’s best
golf course.
“An important goal for us has been to ensure that
the four-day event was not a one-off success
story, but a platform to provide support to local
tourism businesses, elevate PGA Catalunya
Resort’s status as a great golfing venue and boost
the area’s reputation as an important European
golf destination,” he said.
For over a decade, Golf Costa Brava Pirineu de
Girona’s Golf Marketing Club, which consists of
golf clubs and resorts, hotels, restaurants and
numerous tourist attractions, as well as the
tourism board itself, have all been working
together to promote the region as a must-visit,
European hot-spot.
“Since Costa Brava was voted the IAGTO
Emerging Golf Destination of the Year in 2000, we
have aimed our strategic plans and marketing
campaigns at increasing awareness of the
fantastic courses and facilities available in our
region,” he added. “The interest has since been
70 +44 (0)1580 715248
phenomenal, and hosting The 2014 Open de
España has been the icing on the cake.
“Costa Brava is a perfect destination for golfers of
all levels – right on Barcelona’s doorstep – with
great courses, experiences, and value that cannot
be met by any other golf destination. Plus there is
a wealth of historical, cultural, sporting and leisure
attractions for family members not so eager to
spend all their time on the greens.”
Located an hour north of Barcelona and easily
accessible thanks to Girona-Costa Brava Airport –
an important Ryanair hub – the region is home to
many exceptional courses. In addition to European
Tour Destination, PGA Golf Catalunya Resort,
visitors can also play two European Top 100
venues, Empordà Golf and Golf Platja de Pals, as
well as Club Golf D’Aro-Mas Nou, Golf Girona, and
Club de Golf Costa Brava, the region’s oldest golf
course. For those looking for a quick round, the
Gualta par-3 course is ideal, while more leisurely
rounds can be enjoyed at Torremirona Golf Club
Left: Jimenez lifting The 2014 Open de España
trophy.
Above: PGA Catalunya Resort, host of The 2014
Open de Espana.
and Club de Golf Peralada Golf Club, in the north
of the region.
Costa Brava also provides visitors with a wide
variety of accommodation, from luxurious hotels to
farmhouses.
Food connoisseurs are also spoilt for choice,
enjoying authentic Catalan cuisine from Spain’s
highest concentration of Michelin-starred
restaurants, including the three Michelin-star El
Celler de Can Roca in Girona – ranked second in
Restaurant Magazine’s World Top 50 – and Els
Tinars in Santa Cristina d’Aro.
Additional information on Costa Brava can be
found at www.costabrava.org and
www.costabrava.org/what-to-do/golf.
www.grn-ogro.com 71
News
• Marathon Mayes’ pedal-power pushes
Help for Heroes donations past £4,000
Colin Mayes, chief executive of Burhill Group
Limited (BGL), has helped raise more than £4,000
for Help for Heroes by taking part in the Big
Battlefield Bike Ride.
The 59-year-old serial endurance athlete
participates regularly in grueling athletic feats for
charity, with previous exploits including the Three
Peaks Challenge, Great Glen Kayak Challenge and
a 150-mile coast-to-coast cycle ride along
Hadrian’s Wall, helping to amass in excess of
£50,000 for charity in the process.
The Big Battlefield Bike Ride is the original
Help for Heroes fundraiser and saw 1,300 cyclists
covering 335 miles in the seven-day ride from
Brussels, Belgium, London, UK, via Paris, France,
marking the centenary of World War I.
Comenting on his experience, Mayes said:
“Riding alongside wounded heroes, it was very
72
+44 (0)1580 715248
Above: Colin Mayes gets on his bike for Help for
Heroes.
poignant to remember those who gave the
ultimate sacrifice back then and those who still do
today.
“This was certainly one of the best charity events
that I have completed, so much so that I have
already signed up for next year’s event.”
An additional £1,200 was raised at a charity golf
day supporting Help for Heroes, staged at BGL’s
Surrey headquarters, Burhill Golf Club.
To make a donation, please visit:
www.bmycharity.com/HFH2014
For more information about BGL, visit:
www.bglgolf.co.uk
•
New Spa flourishes at Dartmouth Golf
and Country Club
DDartmouth Golf & Country Club's £850,000
investment in a new spa has paid immediate
dividends with the top West Country resort
reporting a 71% increase in revenue compared to
2013.
The popular resort has been inundated with
enquiries from people eager to experience the
new facilities since opening in the spring, with a
further 23% rise in walk-in customers for the new
swimming pool.
Jamie Waugh, managing director at
Dartmouth Golf & Country Club, said: "We are
thrilled by the initial success of the Dartmouth
Spa. We are extremely pleased with the
renovations and it is highly rewarding to see it so
popular among spa goers.
"We believe the positive response is down to the
extensive range of high-quality facilities and
treatments - all of which offer exceptional value
for money."
Following a four-month renovation, the Dartmouth
Spa boasts a new indoor pool, sauna, steam
room, Jacuzzi and fully equipped gym.
The ideal place to relax and unwind, the fully
equipped spa includes three treatment rooms, a
dual treatment room for couples, manicure and
pedicure areas and relaxation room, while offering
the very best in Elemis treatments.
The unique Rasul experience can be enjoyed
individually, as a couple or with a friend. The
ancient Egyptian bathing ritual - renowned for its
detoxifying properties - involves specially
formulated muds, infused steams and a dedicated
Rasul Chamber.
Two-day spa breaks including bed and
breakfast, a two-course evening meal, and a
choice of beauty treatments are available from
just £69 per person.
Spa lovers can also enjoy a perfect evening of
relaxation with a mouthwatering twilight spa and
dinner deal for just £29.95 - available Monday to
Thursday from 4:00PM.
All-inclusive membership is available at the
Dartmouth Spa at a rate of £675 or £60 per
CAN’T FIND
THE ANSWER?
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+ 44 (0) 1932 345 539
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month. Members can enjoy unlimited use of the
spa facilities, six 30-minute treatments, a Rasul
Mud experience and 15% discount on food and
drink at the resorts bar and restaurant.
Situated in 225 acres of south Devon
countryside, just outside the beautiful town of
Dartmouth, the resort boasts 27 holes of golf,
luxury self-catering cottages and a 35 bed hotel.
The resort is the perfect base from which to
explore the region's picturesque towns, and
stretches of sandy beaches.
For more details on The Dartmouth Spa at
Dartmouth Golf & Country Club, ring 0800 043
3669, email [email protected] or visit
www.dgcc.co.uk.
•
New Director of Golf set to enhance
experience at Thracian Cliffs
The award-winning Thracian Cliffs Resort in
Bulgaria has appointed former head of the
Austrian PGA, Hansjoerg Lumpi, as its new
74 +44 (0)1580 715248
Above: the new spa at Dartmouth Golf and
Country Club.
Right: Hans Lumpi, the new Director of Golf at
Thracian Cliffs.
director of golf as it aims to elevate its guest golf
experience to a new level.
In addition to 11 years at the Austrian PGA, the
experienced golf operations specialist has honed
his skills in Europe and America including
spending time working at leading Austrian resorts
- Brandlhof GC and Golf Eichenheim.
Lumpi joins a motivated new management
team at the resort and will be responsible for
enhancing every aspect of the experience on the
golf course.
Claudio Marini, Thracian Cliffs’ general
manager, explained: “We are highly committed to
making the resort one of the best and most
renowned in Europe, not just for the dramatic golf
course, but also for an exceptional playing
experience and exemplary service.
“We are striving to excel in every area
and Hansjoerg’s expertise will be fundamental
in enhancing the experience both on and off
the course.”
Lumpi said: “I came to Thracian Cliffs Resort
because I believe it is one of the most
stunning golf courses in the world.
“My key objectives are to ensure that the
course is set up to be a fair test for golfers of
all abilities, and to ensure that each customer
feels very welcome and has a memorable
experience with us.”
A number of strategic layout improvements
have been implemented which have
contributed to the recent membership
invitation to join the Leading Golf Courses
Europe - a prestigious club that includes a
collection of world-class venues including
Costa Navarino, Son Gual, Monte Rei and
Open Championship venue Turnberry.
Offering a choice of two high-spec residential
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villages, gourmet restaurants, a bijou spa and its
own beach club, Thracian Cliffs offers plenty for
non-golfing guests and lifestyle seekers - all
within the unique environment of the Cape
Kaliakra coast, which boasts averages of 10
hours’ daily sunshine between the months of April
and October.
For more information about Thracian Cliffs Resort
or to book a break call 00 359 570 92222, email
[email protected] or visit
www.thraciancliffs.com.
•
Scotty Cameron opens doors to golfers
with exclusive new gallery
Scotty Cameron Gallery opens its doors in
California to showcase exclusive product and
create a tour-quality fitting experience for
everyday golfers.
Master Craftsman Scotty Cameron has been
creating some of the world’s finest putters for
decades through his work with leading tour
professionals. Now there is somewhere for all
golfers to experience the art of putting and go
through the same fitting process as leading Titleist
Brand Ambassadors, at the new Scotty Cameron
Gallery. Located close to Cameron’s famed Studio
in California, the Gallery showcases an everchanging array of rare Scotty Cameron tour
putters and unique creations, alongside the tourstandard fitting studio, utilising the same
methodology and technology to help golfers
identify the best putter for their game.
Above: Scotty Cameron.
those three things to work in harmony.”
Building on the success of Scotty Cameron putter
fitting studios in Korea and Japan, the Gallery is
home to Cameron’s first public putter fitting studio
in the United States. It is an extension of Scotty’s
state-of-the-art research and development facility
in nearby North County San Diego – the Scotty
“Opening the Scotty Cameron Gallery is something Cameron Putter Studio – where tour players from
I’ve dreamed about for a long time. I’ve always
around the world regularly visit to get fit by Scotty
wanted to have a place open to the public where I and his team. At the Gallery, golfers will
can share the things that I have created and love,” experience the same tour treatment, gaining
said Cameron, whose putters have been the
knowledge provided by Cameron’s proprietary
choice of more players on the PGA Tour since
high-speed video putting stroke analysis tools, as
1997 and counting.
well as the expertise of his highly trained fitters.
The Gallery, located in the quaint beach town In true Southern California fashion, the space has
of Encinitas, is described by Cameron as, “part
been converted from a surf shop and allows
retail space, part high-end product gallery, 100% golfers to purchase a plethora of unique Cameron
fitting facility. It is a place where golfers can come putters and one-off Scotty creations, including
to understand what is happening between the
clothing, headcovers, golf bags, handcrafted belt
ball, the putter and the player – and how we get
buckles, as well as an array of gifts that captured
76 +44 (0)1580 715248
Cameron’s attention and affection during his
travels.
“We have things here that you won’t see any
place else in the world,” Cameron said. “When
people come into the Gallery, we want them to
feel the craftsmanship, the vibe, the experience.
This is a place where you come to get fit and
learn about your putting stroke, but also to get
something that there is only one of in the world.”
Watch The Scotty Cameron Gallery video at
https://www.youtube.com/watch?v=Pe-ZVDeCjSs
or for more information and to find out how to
book your own appointment visit
www.scottycamerongallery.com.
•
BGL appoints Guy Riggott as new
Operations Director, Golf Division
Burhill Golf and Leisure (BGL), which owns and
operates 10 UK golf venues, has appointed Guy
Riggott as the new Operations Director of its Golf
Division commencing September 8th 2014.
Riggott, who has more than 20 years’ commercial
experience in the leisure sector, including senior
management roles at Crown Golf, Esporta Group
and De Vere, will report directly to BGL Chief
Executive Colin Mayes.
Commenting on the new appointment, Colin
Mayes said: “Guy has a strong track record of
opening, developing and running complex multisite leisure businesses and his experience of
delivering sustainable growth in a challenging golf
market stands out.
“Guy joins BGL at a time when our pay-and-play
golf business is out-performing the market and we
are growing as a business year-on-year and we
have a number of exciting plans to develop our
business further. Guy will undoubtedly help us
convert a great start to 2014 into a strong year
and help us developing our business even further
in the coming years.”
BGL is owned privately by Lord Iveagh and
members of the Guinness family and has been a
leader in delivering high-quality, accessible,
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family-friendly pay-and-play golf and
hospitality for more than 20 years.
Riggott, who has a BA Honours
degree in hotel and catering business
management from Brighton University,
said: “I trained in a hotel environment
which provided me with strong
management, service and organisational
skills, as well as a focus on customer
service which is vital to the modern golf
facility.
“BGL is a very strong business, with
exciting growth plans, and I look forward
to playing a significant role in making
these plans come to life.”
Riggott’s appointment follows the
announcement that former BGL Golf
Operations Director, Hugh Knowles, has
moved to the newly created role of
Operations and Development Director of
BGL’s Adventure Leisure business.
The company currently operates
Adventure Golf courses at two of its
pay-and-play golf centres and plans to
expand the portfolio, as well as branching into
alternative attraction-led activities such as indoor
play and adventure climbing centres.
For more information about BGL, visit:
www.bglcompany.co.uk
•
Founding Father Bill Longmuir
returning to play National Bank of
Oman Golf Classic
Bill Longmuir, an eight-time winner on the
European Senior Tour, was one of the proudest
men in the Sultanate when he teed it up at last
year’s inaugural National Bank of Oman Golf
Classic at The Wave, Muscat.
The 61 year old Scot is one of the founding
fathers of golf in Oman and helped re-create the
re-sited Ghala Wentworth sand course at Ghala
Valley, and establish the 18 holes grass course at
Muscat Hills Golf and Country Club.
78 +44 (0)1580 715248
Above: Guy Riggott who joins BGL as the
company’s new Operations Director, Golf Division,.
“It was an emotional moment for me last October
playing as a sponsor’s invite from the National
Bank of Oman and I feel privileged that they have
invited me again to play in this year’s event. To be
playing in the European Challenge Tour event
among the future stars of The European Tour in
the first professional golf event to be played in the
Sultanate was a great honour,” says Longmuir,
who played for 16 years on The European Tour
before switching to the European Senior Tour on
reaching the qualifying age of 50.
Ahmed Al Musalmi, Chief Executive Officer of
National Bank of Oman said: “Bill has been one of
the pioneers of golf in the Sultanate. We
appreciate the work Bill did to help establish the
sport in Oman and it will be good to see him here
again for this second edition of the National Bank
of Oman Golf Classic.
“I was enormously impressed with the
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tournament last year,”
says Longmuir, who
has earned
€1,377,048 in prize
money so far during
his 11 years on the
European Senior Tour.
“Everything about
the event was
outstanding. It was
run on thoroughly
professional lines and
every detail had been
covered.
“The organisation
was spot on and it
looked as though the
players were enjoying
the challenge. The
spectators I spoke to
certainly enjoyed the
event. I’d heard a lot
of good things about
the Greg Norman-designed course but I’d never
actually played it until last year’s tournament.
Fortunately, the wind didn’t blow too hard and the
youngsters on the Challenge Tour showed just
how good they are. The distances they were
hitting the ball were frightening. Greg’s course is
tough but fair, whatever the weather conditions,
and you’ve got to hit it long and straight.”
Longmuir is a long-term friend of Norman and
often stayed with the Great White Shark in Florida
to practice in the winter months when the
weather in the UK was at its worst.
“It was wonderful to see how golf in Muscat had
progressed so much,” says Longmuir, who
finished in a share of 33rd at last year’s
tournament. “National Bank of Oman have
achieved so much with their sponsorship of this
tournament. The National Bank of Oman Golf
Classic was as good, if not better, than many of
the professional golf events I’ve played in over the
years.
“It was a major milestone to establish this
tournament at a time when golf sponsorship is
80 +44 (0)1580 715248
Bill Longmuir raises the trophy after winning the
DGM Barbados Open in 2008.
tough. It’s a huge step forward for golf, tourism
and business in Oman. It will certainly help grow
the economy of the Sultanate and it creates the
opportunity for the golf courses and hotels to
create packages for golf tourists to visit Oman.
“The Sultanate of Oman is a fabulous place
and I’m sure that once golf tourists start to visit, it
will encourage more and more visitors for years to
come. The other wonderful aspect of golf in Oman
is that Omanis are eager to take up the game.
“If the schoolchildren can be introduced to the
game at an early age then I’m sure that we’d see
a whole new generation of golfers. I appreciate
that a great deal has been done to generate
interest among the juniors but you can’t do too
much to introduce them to the game at every
level.
“I’m sure the second instalment of National
Bank of Oman Golf Classic will be another great
tournament and I can’t wait to come over to
Muscat and enjoy the event.”
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