Media Kit - Atlanta Daybook

Media Kit
Our MISSION:
CONNECT is the trusted global source for lifestyle experiences linking the urbane to
their dynamic, cultural, social and business community.
The CONNECT Vision:
We deliver reliable, superior and contemporary lifestyle information that enables
relationships and builds a fluid and loyal social network. We serve our business
stakeholders by delivering a profitable, value-based consumer engagement vehicle
that focuses on consistent and solid Return On Investment (ROI).
CONNECT Approach:
Meeting the consumer need for: 1) information, 2) entertainment and 3) accessibility.
Marketplace needs are increasingly fueled by the activity conscious consumer, the
growing popularity of the urban lifestyle and an emphasis on the strength of
community connections.
CONNECT Readers:
“I enjoyed reading the Connect Atlanta Magazine. Every page was exciting, you
covered it all! As an executive in the entertainment and media industry, I know how
important it is to be prepared to be a leader in this ever changing world. Your
publication is a model for the global marketplace! Hats off to you! What a great
magazine!”
Rosemary M. Jones
Director, Supplier Diversity Program
Turner Broadcasting System, Inc.
Our Departments
Arts – Partnered with the City of Atlanta, this department was created to introduce our
readers to the culture of the city. This department is perfect for art galleries, theatre and
museums.
Business Smarts – Networking and technology help the busy professional get ahead
with less effort. CONNECT reviews of local business networking events and associations
help you quickly see how you could be making better contacts. Learn about techniques
and technology that can make your job easier and possibly even enjoyable through the
latest gadgets on the market.
Dining – Our readers dine out up to 5 times per week. They are continuously looking for
great restaurants to visit. We also provide recipes, reviews, celebrity picks as well as
reader suggestions.
Entertainment – The CONNECT readers have a work hard, play hard mentality. Our
readers frequent concerts, theatre, night clubs and even amusement parks.
Fashion – Our readers are very fashion conscious from interior Furnishings to clothing
and accessories. If you are in this industry, you don’t want to miss the opportunity to get
in front of the CONNECT family.
Guilty Pleasures – Each issue of CONNECT profiles a pair of local celebrities sharing
their favorite secret activities they can’t live without in their busy world. Do you share the
same guilty pleasures? Soon to be the must-read for those in the know in Atlanta.
Travel – Many of the CONNECT readers travel for business and pleasure several
times throughout the year. The travel department would provide and wonderful
opportunity to showcase your destination.
Wellness – Wellness is very important to the CONNECT readers. Our readers
are very interested in learning where to get wonderful services. If your business
offers salon, spa, fitness, wellness, nutrition, or any health and beauty service;
this is the department for you.
Our Subscribers
Education - Connect readers are highly educated. 78% have college and
post secondary degrees.
• Graduated College
• Post Graduate
56%
22%
Income - Connect readers are affluent with more than 50% earning $75k or
more annually.
Age - Nearly 70% of Connect readers are in the highly sought after 35-54
demographic.
Gender - 60% of our readers are women; 40% are men.
Fast Facts…
56% of Connect readers dine out at least once per week
32% of Connect readers dine out at 3-5 times per week
70% of readers are likely to click on advertising on Connect Wednesday
Newsletter and Thursday Mini-Magazine
70% of our readers are likely to make a purchase while shopping online
73% of Connect readers are likely to shop, dine and entertain in Cobb, DeKalb
and Fulton counties
85% of Connect readers attend 1-5 networking events each month
78% of Connect readers attend 1-5 social, entertainment and art events each
month
53% of Connect readers surf the web for shopping, dining and entertainment,
travel and blogging
48% of Connect readers spend $150-$499 a month dining out
19% spend $250-$499 a month on entertainment
Consumer Insights: The primary consumer is single, internet engaged,
traveled, working, entrepreneurial, socially conscious,
community involved, college graduates, own home
and a social lifestyle.
Source: Connect survey of readers, February 2009
Our Distribution
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AIRPORTS
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ART GALLERIES
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Atlanta Braves
Churchill Grounds
National Black Arts Festival
Underground Atlanta
FITNESS CENTERS
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Danneman’s Coffee Shop
Mighty Joe Espresso
Planet Smoothie
ENTERTAINMENT
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Hertz Rental
COFFEE/SMOOTHIE SHOPS
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AMA Executive Conference
Centennial House
Centennial Tower
Greater Atlanta Economic Office
HR Now
Peachtree Tower
Resurgens Risk Management
State Farm
TWD Inc.
CAR RENTAL
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Borders (2)
Barnes an Noble
Outwrite Books
Waldenbooks
BUSINESS
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Vinings Gallery
BOOKSTORES
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Hartsfield Jackson International
Airport
Signature Flight Support-Peachtree
DeKalb Airport
Bally's Total Fitness
GOVERNMENT OFFICES
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330 Building
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Atlanta Chamber of Commerce
College Park Library
Cobb Conv. Bureau
DeKalb Chamber of Commerce
Manuel J. Maloof Center
Buckhead Library
Lou Walker Senior Center
HOTELS
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Comfort Inn/Suites (4)
Country Inn & Suites
Courtyard by Marriott (3)
Crowne Plaza Hotel (3)
Doubletree Hotel (2)
Embassy Suites (3)
Extended Stay Hotels
Fairfield Inn & Suites (2)
Georgia Tech Hotel & Conference
Center
Hyatt Hotels (2)
Hampton Inn (3)
Hilton Hotels (3)
Holiday Inn (4)
Homestead Suites
Homewood Suites
Hotel Indigo
Intercontinental Hotels
Marriott Hotels (5)
LaQuinta Inn & Suites
Microtel Inn & Suites
Omni Hotel @ CNN Center
Red Roof Inn
Renaissance Hotel (2)
Residence Inn (3)
Ritz Carlton
Sheraton Hotel (2)
Sleep Inn
Staybridge Suites
Our Distribution – cont.
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Aveda Institute
Nail 1st
Nail Talk & Tan
Orchid Salon
Sun City Tan
The Celadon Room
RESTAURANTS
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SALON/SPA
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The Georgian Terrace
The Westin Buckhead
Town Place Suites
Villa Christina
W Hotel
Westin Peachtree
Wingate Inn
Jocks & Jill’s
McCormick & Schmick’s
Nancy's Pizza (2)
New York Deli
The Pecan
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1050 Lenox Park
335 W Ponce Condo's
Arbor Gates at Buckhead
Berkeley Apartment Homes (2)
Bryson Square at City PK
Camden Residential Homes (2)
Camelot at Buckhead
Charleston Courts
Eagles Landing Sales Center
Five Oaks
Lexington Glen
– Woodland Hills Apartment
REALTY OFFICES
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RESIDENTIAL COMMUNITIES
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Longwood Apartment Homes
Metropolis Condominium
Morningside Courte
Paces Park
Post Apartments (9)
Savannah Midtown Apartments
The Berkshires @ Lenox Park
The Conservatory at Druid
The Lofts @ 5300
The Overlook
The Reserve at Lenox Park
The Reynolds
The Vinings at River Pkwy
Tiburon of Buckhead
Waterford On Piedmont
Wesley Townsend
Windsor at Briarhill
Apple Realty
Castles By Chrissy
Coldwell Banker (5)
Harry Norman Realty (4)
Jenny Pruitt (3)
Karafotias Realty
Keller Williams (4)
Metro Brokers (3)
Re/Max (10)
Robinson Realty (2)
THEATRE
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Theatre Decatur
Rialto Center for the Arts
Alliance Theatre
Planning Guide
In Every Issue
nPublisher’s
Note
nEntertainment Calendar
nCONNECT Guilty Pleasures Profiles
Food, Drink, and History
(Jan/Feb)
Materials Due: January 6
Space Closing: January 8
All Ads Due: January 11
Mail to Subscribers: February 1
Copies on Stands: February 5
Go Green, Go Local
(Mar/Apr)
Theme: Greenpreneurs, Going Local for
Organic Fashion, Dining, Eco-Tourism,
and more
Also: Nationally-Known Environmental
Leader Interview
Materials Due: February 10
Space Closing: February 11
All Ads Due: February 12
Mail to Subscribers: March 4
Copies on Stands: March 10
You: Faster, Better, Fabulous
(May/Jun)
Theme: Easier, Faster Ways to Enjoy Your
Busy Life
Also: ATL’s Hottest Mamas & Papas
Materials Due: March 25
Space Closing: March 29
All Ads Due: April 2
Mail to Subscribers: April 19
Copies on Stands: April 26
Semi-Annual Planning Guide
(Jul/Aug)
Theme: Music, Festivals and things to do
for the rest of the year
Materials Due: May 31
Space Closing: June 3
All Ads Due: June 7
Mail to Subscribers: June 21
Copies on Stands: June 28
The Arts Issue (Sep/Oct)
Theme: Your guide to Arts & Culture in
the city
Also:
Materials Due: August 2
Space Closing: August 5
All Ads Due: August 9
Mail to Subscribers: August 23
Copies on Stands: August 30
The Holiday Issue (Nov/Dec)
Theme: Holiday events inside and
outside of the Perimeter
Also: Holiday drink guide, Charities, The
Hottest New Years Eve Parties
Materials Due: October 1
Space Closing: October 4
All Ads Due: October 6
Mail to Subscribers: October 18
Copies on Stands: October 29
Readership
Connect is your premier resource for the happenings in Atlanta. A great
connection to the arts, dining and entertainment. Read reviews of the latest
theatre productions, great parties, pictures, blogs and more.
Print
90,000 Total Readers
Connect magazine reaches 90,000 unique readers
over the span of 6 issues.
Digital
Newsletter
Readers respond to our electronic newsletters. During December 2009, our weekly newsletter
generated a click-through rate of 34 percent.
Source: Constant Contact
Connect provides a newsletter to subscribers. Connect can get your message into 15,000
email boxes weekly.
Website
Display ads immersed in atlantamagazine.com generate response from an engaged
audience. Web display ads have an average click-through rate of 2.63 percent.
Source: Google Apps
Visitors to connectextra.com are highly engaged. In December 2009, the average visitor
viewed 5.6 pages and spent 4.25 minutes on the site.
Our Rates
Print
Premium Placement – add 10%
Center Placement – add 15%
>> Full
Page
>> Half
Page
>>Inside
Front
>> Inside
Back
>> 2 Page
Spread
>> Back
Cover
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3X - $750
6X - $700
1X - $500
3X - $450
6X - $400
3X - $900
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6X - $850
3X - $1500
6X - $1300
3X - $950
6X - $900
E-Newsletter
Wednesday Newsletter
Weekly
$150/wk
Monthly
$100/wk
Thursday Newsletter (Mini–Magazine)
297x178
Weekly
$125/wk
Monthly
$75/wk
Web Site
Mid Banner (125 x 125 pixels)
Page location
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Home page
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Supporting Display Pages
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Other Content Pages
(Site Map, Contact, Archive, etc…)
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Sponsorship of any section add 30%
Quarterly
$450
$400
$365
Annually
$750
$700
$650
Ultimate Connection
Reach Atlanta media & influencers through CONNECT’s partnership with Atlanta Daybook, the insider’s
tool for Atlanta’s media, business execs, and community leaders.
Add any Daybook package to your purchase on CONNECT and receive an extra 15% discount from
both CONNECT and Atlanta Daybook. Call now for more info. 404.671.9382 x-1
(All articles in CONNECT are published on Atlanta Daybook and publish dates on Daybook can be timed to
coincide with specific CONNECT articles for maximum audience attention.)