edgars club magazine - John Brown Media South Africa

ACCESSORIES
THAT WILL
UP YOUR WOW
FACTOR
SOFIA VERGARA
TALKS TO CLUB
RULE
BREAKER
Beauty
CLUB’S ON FINDINGYOURMATCH
THE POWER OF
9 00 000
MEMBERS
lingerie
2012
club
SUMMER
LOVING
WE LOVE SHOES
Your guide to this
season’s best fits
DON’T MISS OUT
SWAP YOUR
CARD TODAY
AND ENJOY
YOUR REWARDS
SMALLER HANDBAG SIZE +10 EXTRA PAGES = YOUR ULTIMATE STYLE GUIDE
EDGARS CLUB MAGAZINE
Circulation: 851 011 ABC Q2 2012
EDGARS CLUB MAGAZINE
Club magazine is now a glossy, handbag-sized shopping
guide, packed with the latest fashion and beauty buys
available at Edgars. It’s aimed at the style-conscious South
African woman who wants to learn how to shop smartly and
feel fabulous, no matter her budget or shape.
MAGAZINE STATS
TECHNICAL SPECS
ADVERTISING RATES
s #IRCULATION 851 011 ABC Q2 2012
s issues per year
s 4ARGET MARKET medium income, styleconscious women, aged 25-45, LSM 7+
s Club membership grew by 3.6% in
the last year
s 4HE COST PER THOUSAND for Edgars Club
magazine is R72
EDGARS CLUB MAGAZINE
Full page
DPS
BLEED (MM) 235 x 180 235 x 360
EDGARS CLUB MAGAZINE
Full page
DPS
Inside front cover
Inside front cover DPS
Inside back cover
Outside back cover
s Spend on average R448 per shop
)43 !,3/ ! &!#4 4(!4
s Club members spend 29% more than
non-Club members
22%
black
61%
white
13%
ETHNICITY
TYPE (MM)
210 x 150
210 x 320
John Brown Media will not be held liable
for any colour printing errors if hi-res colour
Epson is not supplied with pdf.
Average
36 years
old
15-24
29%
LSM 7-10
65%
LSM 6
24%
Female
Male
69%
31%
LSM
7-10
35-49
43% 21%
Educated:
30%
50+
asian
8%
225 x 340
A high resolution pdf (CMYK, images 300dpi
and all fonts embedded) to be supplied via
Adsend or Pagestore/Quickcut plus a hi-res
colour Epson of the same pdf.
s &AVOUR mainstream fashion items and
prestige beauty products
25-34
225 x 170
MATERIAL
REQUIREMENTS
$)$ 9/5 +./7 4(!4 7/-%.x
s Make up 60% of Edgars consumers
coloured
18%
TRIM (MM)
18%
AGE
have matric
LSM 1-5
12%
LSM
have a tertiary
education
R61 650
R123 300
R67 815
R135 000
R64 800
R70 920
The above rates include agency commission.
ADVERTORIALS
Full page
DPS
R61 650
R123 300
The above rates include production costs and
exclude agency commission.
INSERT RATES
R250 per ‘000
R650 per ‘000
(Full print run)
(Segmented print run)
The above rates exclude production costs
and agency commission.
A cancellation of 50% will be charged for
cancellations made after booking deadline.
EDITORIAL TALENT
Justine Stafford Group Editor
3TACEY (ENDRIKSE Group Art Director
Annelee Joubert Group Fashion Director
,AMEEZ (ENDRICKS Beauty Editor
Well aboveaverage
HH income:
R14 847
FOR ADVERTISING ENQUIRIES, CONTACT:
-OYRA "EEMING !DVERTISING $IRECTOR [email protected] tel: 011 895 0402 cell: 082 375 4446
&RANCES 6ENTER 3ENIOR !DVERTISING %XECUTIVE *(" [email protected] tel: 011 895 0403 cell: 072 607 5134
%STELLE $IETRICH !DVERTISING -ANAGER – Coastal [email protected] tel: 021 486 7609 cell: 073 224 4996
0ONTSHO .TOBENG !DVERTISING 3ALES 3UPPORT [email protected] tel: 011 895 0404 cell: 078 157 7446
EDGARS CLUB MAN MAGAZINE
With a circulation of 200 000 subscribed members, Edgars Club MAN
is the biggest men’s fashion magazine in the local market. The content
plays to the aspirations of the modern South African man; acting as
both a trusted style advisor and a guide on how to live a fashionable –
not to mention balanced and healthy – life.
MAGAZINE STATS
TECHNICAL SPECS
ADVERTISING RATES
s #IRCULATION 200 000 ABC Q2 2012
Edgars Club MAN delivers a reach
that is significantly higher than the
competitive male lifestyle magazines
s 4HREE issues per year: Feb, May, Nov
s 4ARGET MARKET men, aged 25-40, LSM 7+,
credit-worthy black men
s ,OWER COST PER THOUSAND than any other
lifestyle magazine of R216
EDGARS CLUB MAN MAGAZINE
Full page
DPS
BLEED (MM) 235 x 180 235 x 380
EDGARS CLUB MAN MAGAZINE
Full page
R43 200
DPS
R86 400
Inside front cover
R46 000
Inside front cover DPS
R92 000
Inside back cover
R45 600
Outside back cover
R46 500
$)$ 9/5 +./7 4(!4 -%.
s Make up 40% of Edgars consumers
225 x 170
225 x 340
TYPE (MM)
210 x 150
210 x 320
MATERIAL
REQUIREMENTS
A high resolution pdf (CMYK, images 300dpi
and all fonts embedded) to be supplied via
Adsend or Pagestore/Quickcut plus a hi-res
colour Epson of the same pdf.
s Spend on average R473 per shop
s &AVOUR mainstream fashion items and
prestige grooming products
John Brown Media will not be held liable
for any colour printing errors if hi-res colour
Epson is not supplied with pdf.
)43 !,3/ ! &!#4 4(!4
s Club members spend 29% more than
non-Club members
black
42%
TRIM (MM)
25-34
34%
LSM 7-10
white
21%
60%
LSM 5-6
24%
35-49
32%
coloured
13%
Average
32 years
old
unknown
13%
ETHNICITY
50+
15-24
15%
19%
Black
Young
LSM
7-10
45% 24%
Educated:
AGE
LSM 1-4
16%
LSM
ADVERTORIALS
Full page
DPS
R43 200
R86 400
The above rates include production costs and
exclude agency commission.
INSERT RATES
R250 per ‘000
R650 per ‘000
(Full print run)
(Segmented print run)
The above rates exclude production costs
and agency commission.
A cancellation of 50% will be charged for
cancellations made after booking deadline.
have matric
asian
11%
The above rates include agency commission.
have a tertiary
education
EDITORIAL TALENT
Justin Jurd Editor
0IERS "UCKLE Art Director
,IZA 7EST Managing Editor
$AVID -OSELEY Features Editor
Well aboveaverage
HH income:
R13 820
FOR ADVERTISING ENQUIRIES, CONTACT:
-OYRA "EEMING !DVERTISING $IRECTOR [email protected] tel: 011 895 0402 cell: 082 375 4446
&RANCES 6ENTER 3ENIOR !DVERTISING %XECUTIVE *(" [email protected] tel: 011 895 0403 cell: 072 607 5134
%STELLE $IETRICH !DVERTISING -ANAGER – Coastal [email protected] tel: 021 486 7609 cell: 073 224 4996
0ONTSHO .TOBENG !DVERTISING 3ALES 3UPPORT [email protected] tel: 011 895 0404 cell: 078 157 7446
SUPPLEMENTS
DEADLINES 2013
club
2013
club
active
EDGARS CLUB MAGAZINE
MY LIFE,
MY STYLE
YOUR
GUIDE TO
THE BEST
GLAMOUR
VALUE
TRENDS
FIT
INNOVATIONS
LINGERIE
ESSENTIALS
HOW TO BUILD THE
ULTIMATE LINGERIE
WARDROBE
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
!DVERTISINGADVERTORIAL BOOKING
6
nov
18
dec
17
jan
13
feb
19
mar
17
apr
17
may
18
jun
17
jul
16
aug
18
sep
!DVERTORIAL BRIElNG
13
nov
18
dec
24
jan
20
feb
26
mar
24
apr
24
may
25
jun
24
jul
23
aug
25
sep
#OVER ADVERTISING MATERIAL
30
nov
11
jan
11
feb
12
mar
11
apr
10
may
11
jun
11
jul
8
aug
12
sep
11
oct
'ENERAL ADVERTISING MATERIAL
04
dec
15
jan
14
feb
13
mar
16
apr
15
may
14
jun
16
jul
14
aug
13
sep
16
oct
Style secrets
of the hip and
happening
STREET SMARTS
COULD WIN R100 000 PLUS INSTANT PRIZES WHEN YOU SPEND
BE UNSTOPPABLE: YOU
R300 OR MORE AT EDGARS AND EDGARS ACTIVE THIS NOVEMBER
Throughout the year, we will publish a range
of supplements put together in the same customer-friendly
way as the main magazine. These will cover the
full range of Edgars offerings, from fashion and
accessories to beauty.
SUPPLEMENT
THEMES
MATERIAL
REQUIREMENTS
Club creates supplements tailor-made
for our customers’ needs. These include:
sA range of Gift Guides for every
occasion, including the &ESTIVE 3EASON,
6ALENTINES $AY, -OTHERS $AY and
&ATHERS $AY.
sBeauty supplements with all the latest
fragrances, make-up and beauty
products in store.
s&ASHIONORIENTATED SUPPLEMENTS,
including !CTIVEWEAR +IDS ,INGERIE
and VIP (a new offering that showcases
high-end fashion brands available
at Edgars).
A high resolution pdf (CMYK, images 300dpi
and all fonts embedded) to be supplied via
Adsend or Pagestore/Quickcut plus a hi-res
colour Epson of the same pdf.
John Brown Media will not be held liable for
any colour printing errors if hi-res colour Epson
is not supplied with pdf.
TECHNICAL SPECS
BLEED (MM)
FPFC
235 x 180
DPS
235 x 360
TRIM (MM)
225 x 170
225 x 340
TYPE (MM)
210 x 150
210 x 320
NOV DEC/JAN
EDGARS CLUB MAN MAGAZINE
MAY
SEP
DEC
!DVERTISINGADVERTORIAL BOOKING
13
feb
18
jun
18
sep
!DVERTORIAL BRIElNG
20
feb
25
jun
25
sep
EDITORIAL TALENT
#OVER ADVERTISING MATERIAL
12
mar
11
jul
11
oct
Justine Stafford Group Editor
3TACEY (ENDRIKSE Group Art Director
Julia Fraser Supplements Editor
'ENERAL ADVERTISING MATERIAL
13
mar
16
jul
16
oct
Edgars Club reserves the right to increase advertising rates in 2013.
FOR ADVERTISING ENQUIRIES, CONTACT:
-OYRA "EEMING !DVERTISING $IRECTOR [email protected] tel: 011 895 0402 cell: 082 375 4446
&RANCES 6ENTER 3ENIOR !DVERTISING %XECUTIVE *(" [email protected] tel: 011 895 0403 cell: 072 607 5134
%STELLE $IETRICH !DVERTISING -ANAGER n #OASTAL [email protected] tel: 021 486 7609 cell: 073 224 4996
0ONTSHO .TOBENG !DVERTISING 3ALES 3UPPORT [email protected] tel: 011 895 0404 cell: 078 157 7446
FOR ADVERTISING MATERIAL QUERIES, CONTACT:
4ESSA 3MITH 0RODUCTION4RAFlC COORDINATOR [email protected] tel: 021 486 7611 cell: 083 444 5350
John Brown SA (Pty) Ltd and Edgars will check material provided for publication by clients or their agents, but will not be liable for any losses or
expenses suffered by any person as a result of errors contained in such material. The client accepts that John Brown acts on behalf of the client
when publishing such material and indemnifies John Brown against any loss or expense John Brown may suffer or incur should any such material
be provided by the client.
0UBLISHED BY *OHN "ROWN 3! 0TY ,TD ND mOOR "LOCK ! "LACK 2IVER 0ARK .ORTH &IR 3TREET /BSERVATORY 'ROUP -ANAGING $IRECTOR ,ANI #ARSTENS 'LOBAL #%/ !NDREW (IRSCH