Press kit, World tour 2014

Press kit World tour 2014
SEASON 3
The most enriching job in the world!
For its 3rd season of World Trip at the Locals’, BedyCasa offers 4 fixed-term contracts which will take on a world
tour of cultures. This project, both humanitarian, innovative and interactive, will grant 2 teams consisting of an
adventurer and a cameraman the chance to go on a world trip and meet local populations from all four corners.
Their mission will be to transport the public on their quest with videos, pictures and articles. At times funny, at times
touching, they will set up camp at the locals’ this summer and will share this adventure via the social media. This
will be an indescribable experience, as we are calling it the ‘most enriching job in the world’!
London
England
Montréal
CANADA
hà
nôi
Viêt Nam
New
york
USA
lima
pérou
lomé
TOGO
Santiago
Chili
colombo
Sri lanka
auckland
New zealand
A voyage away from the tourist track, an enriching and humanist adventure’
This is what BedyCasa has to offer with this World Trip at the Locals’!
Have you got anything special planned for this summer? Yes? Not yet? Well, we have got a better
option for you! Live a unique experience, off the beaten track... With emotions, journeys, and extraordinary moments to be shared on the other side of the world... Have you missed the ‘the best job in
the world’? No worries, you can still get ‘the most enriching job in the world’ and make everyone jealous! So why not have a go and apply for this 2 months fixed-term contract to win a World Trip at The
Locals’. There will be 4 of you going: 2 teams consisting of an adventurer and a cameraman, through
5 continents across the globe for a 2 month period!
Your missions: bring your adventures alive via videos and spread the concept of BedyCasa to the
Internet community, meet and certify the families of the BedyCasa network. Finally, establish the basis
of a humanitarian project ‘World Family Project’ consisting of creating Bed and Breakfasts in low-income families.
MISSION DETAILS :
• Mission 1: Journalist mission.
In a logbook, adventurers must tell us about their journey through pictures, articles and videos
each week. Via social media, Internauts can suggest activities and challenges to the adventurers which must be completed on site, as well as answering online quizzes.
• Mission 2: Spokespersons mission.
Each week, adventurers will stay in local people’s homes, certify the hosts to the BedyCasa
network, help them to improve their advertisements, teach them how to use new functionalities
and spread the values of the site. They will also have to promote BedyCasa among their friends
and to people they meet in order to extend our network of hosts and travellers.
• Mission 3 : Humanitarian and entrepreneurial mission.
The laureates will establish the basis of a collective ambition project: ‘World Family Project’. BedyCasa will provide the adventurers with a list of humanitarian organisations (charitable groups,
microcredit etc.), local reception agencies and other local bodies; the adventurers will present
the ‘World Family Project’: to create Bed & Breakfasts within low-income households with the
aim of improving the living conditions of these populations. The adventurers will be asked to
produce a final report to BedyCasa.
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2014 Agenda
April
May
June
July
August
3
12
15
19
30
27
30
1.The Casting starts:
Tuesday April 15th to Monday May 12th
The contestants can apply as an adventurer or as a cameraman starting from the 15th of April 2014 until the 12th
of May 2014. They can apply alone or in teams consisting of an an adventurer and a cameraman. From there, after
they’ve signed up, they could also choose a partner out of the other applicants from the search engine on the site,
even if they do not know that person.
•10 adventurers and 10 cameramen will be selected in relation to the total number of votes they received on
the social media.
•A further 10 adventurers and 10 cameramen will be chosen by the BedyCasa jury, at the end, 40 contestants
will be pre-selected to move on to the interview stage.
2.Interviews (Paris) :
20 applicants: from May 19th to May.30th
A final 20 out of the 40 pre-selected candidates will be chosen by the jury to be interviewed in Paris from May 19th
to May 30th. The applicants will need to to convince the jury of their motivation, doubled with their creativity and
energy.
2 teams consisting of an adventurer and a cameraman will be offered a 2 month fixed-term contract to go on the
World Trip at The Locals’ 2014
3.Announcement of the winners
Tuesday, the 3rd of June.
4.Departure for the Round the World Trip:
Friday June 27th to August 30th.
RTW 2014: interactive, fun, creative and passionate!
The 2 teams will go on a world tour from June 27th to August 30th for an extraordinary adventure which will then be
followed by Internauts. The web community will interact with the winners by posting suggestions for activities and
challenges online…
Internauts have the chance to win prizes during the months of July and August!
New in 2014
• 2 adventurer/cameraman teams :
This year, it is not one team but 2 teams consisting of an adventurer and a
cameraman who will go around the world. Behold this multicultural and picturesque edition! Indeed, BedyCasa will offer 2 month fixed-term contracts
for 4 people. These will be hired from France and accessible to citizens of
the Economic European Area or Switzerland.
• A new search engine to find applicants:
This year, applicants can apply alone or in teams of 2 people. An adventurer
can invite a friend to join him as cameraman, or search for a partner with his
desired criteria from the search engine accessible directly on the World Trip
site. There is one rule: an adventurer can only be the partner of a cameraman and a cameraman can only be the
partner of an adventurer.. • A Journalist mission :
In a logbook, adventurers will tell us about their journey through pictures, articles and videos at the same hour
each week.
Via social media, Internauts can suggest activities and post challenges to the adventurers which must be completed on site, as well as answering online quizzes and have the chance to win lots of prizes.
• Mission 3 : Humanitarian and entrepreneurial mission :
The laureates will establish the basis of a collective ambition project: ‘World Family Project’. BedyCasa will provide the adventurers with a list of humanitarian organisations (charitable groups, microcredit etc.), local reception
agencies and other local bodies; the adventurers will present the ‘World Family Project’: to create Bed & Breakfasts within low-income households with the aim of improving the living conditions of these populations. The
adventurers will be asked to produce a final report to BedyCasa.
THE PARTNERS:
Here is the list of the official partners who will accompany us during the 2014 World Trip at the Locals’ operation with
BedyCasa :
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PREVIOUS EDITIONS:
In 2012:
In 2013:
Jeremy and Anthony’s extraordinary adventure took them from
Santiago to Chile, and Sydney through to
Bangkok…
More than 27000 views
Mylène, Marie and Margaux took off for the Round the World Trip,
travelling from London to Los Angeles and onto Bali…
10 episodes
10 newsletters
16 quizzes
16 challenges
More than 210000 Likes 5200 applicants
Discover The World Trip 2014
ABOUT BEDYCASA:
ACCOMMODATION AT THE LOCALS’
‘Travel differently, in a more authentic and economical way and
discover the countries with the locals’
BedyCasa.com is a French social community site for homestay booking throughout the world. It was launched in 2007
as a blog founded by Magali Boisseau Becerril who adores foreign cultures and decided to share it with hundreds of
her friends whose places she stayed at for free (over sixty countries). Inspired, she suggested that they should host
travellers from around the world in exchange of a few euros to help them to supplement their income.
HOW DOES IT WORK?
The site’s concept is to travel or host people, it allows you to bring together conviviality and income supplement and it
can be a good idea to save money. The services of searching for, signing up, editing profiles or sending messages are
entirely free for the network’s members.
BedyCasa has opted to take a 15% commission per transaction once the host has accepted the booking. The prices
displayed are the final prices. There is an extra charge of 2,50€ per booking paid by the traveler which covers the fee
for the customer service which is available 7 days a week and accessible locally in France, Italy and soon in Spain.
ADVANTAGES FOR TRAVELERS:
BedyCasa is a real anti-crisis solution, at an average price of 25€/night, offering travellers a large choice of homestay
accommodation for work, studies or simply for a holiday.
In a very simple and secure way, travellers can book accommodation on BedyCasa in a few clicks and choose a host
from the certified hosts of the network.
Travellers can thus discover a city, region or even an entire country through the eyes of its inhabitants and get some
personalised advice in order to make their stay even more unforgettable.
ADVANTAGES FOR HOSTS:
On the other side of things, hosts can state their size of accommodation they have available to travellers from all four
corners of the world and as such for culturally enriching relationships whilst increasing their income at the same time!
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Bedycasa 2013
90 000
26 000
34 000
210 000
6 200
26 000
4 152 056
24 301 376
600 000
nights
members
visits
bookings
cities
viewed pages
beds
hosts
messsages sent
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