Why Use your Marketing Budget with McKeefery Racing?

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Why Use your Marketing Budget with McKeefery Racing?
January 14, 2008
Dear Kelly,
Thank you for taking the time to review our marketing proposal with Chase Cam.
Our team is excited to find a recording product designed for auto racing. Traditional
tape recording systems will not work in the extreme race conditions of a
Supermodified car. We are excited to work with you on a marketing plan to put the
ChaseCam in front of tens of thousands of drivers and fans in 2008. Marketing with
McKeefery Racing will attract new customers to your business using inexpensive
and innovative techniques at the track and off the track, along with web and radio.
How will we work for you? First, the Supermodified car has a wide fan base that
includes race car drivers from other series. The Supermodified car is considered
the last true race car. These cars are one of the few Tier 2 traveling series that fills
the grandstands with fans as well as the pit stands. That means that other teams
will learn about your product.
Next, we add a media blitz with high quality press releases and online videos.
When we create our videos they include in-car and out-of-car picture in picture.
Fans from across the country will watch recorded supermodified videos. We
average about one thousand views per race. We can better that substantially by
adding in-car action.
Why do we need you? The cars pose a challenge for in-car video, they have no
on board battery (push started) and the G-force and vibrations in the Supermodified
are too extreme for a tape recording systems. Your solid-state product is a perfect
fit for these extreme race conditions.
Prior to moving into Supermodified racing, our team raced a Legends car. Every
race was recorded both in and out of car. Videos were created after the race and
posted to our website, YouTube, TiVo Channel, MySpace and other online video
sites. In 2006 we moved in to racing a Supermodified car. Video recordings
continued out-of-car but not in-car because the conditions in the Supermodified
made it impractical to record in-car. At one race, a TV crew installed a camera in
our car and we have used this to create our example which you’ll see in our proposal.
So you can see how our opportunity is unique. No west coast traveling series is as
respected as the Supermodified, and it shows based on how many people they
bring out to the races. We can deliver the promise to showcase your products.
In exchange of your sponsorship, we propose to create picture in picture videos with
in- and out-of-car action shots and incorporate your logo within the video. The
videos will be posted at YouTube, MySpace, and www.McKeeferyRacing.com and
several other racers web sites. Every press release will include your company
name with a link to the race mentioned and DVDs will be available in the pits.
In exchange we are in need of your equipment as detailed at the end of the
proposal.
Accelerate Your Sales with McKeefery Racing
T
hank you for taking the time to review our marketing partnership proposal for ChaseCam. Coast to coast,
no other sport has generated so much excitement, or created an allegiance of turbo-charged fans that have
made auto racing their lifestyle.
McKeefery Racing knows that your success is our success. Gone are the days of sponsoring without a return on
investment. Today every dollar needed to race is linked to increased revenues by our sponsors. The sponsor
provides the operating capital for the team and in return is allowed to use the driver’s prestige, charisma, fan
interest and media coverage to its advantage. A company involved in motor sports can get its message across
to thousands of potential customers, generate goodwill in the community, and most important, increase market
share and profits.
McKeefery Racing will increase your business revenues by driving customers to your products through on and off
track promotions with Internet and print media. Keep reading and you will see how we can give you a high return
on your investment.
Your company will build visibility and identify with glamour and a winning
attitude that reaches a national consumer base. Most importantly, when it
comes to making a purchase, consumers think of your products and
services. As you will read, our race TV and Internet video provides
TiVo-proof advertising for our partners.
Why Use your Marketing Budget with McKeefery Racing?
Our Team
Driver: Martin McKeefery
At age twenty, Martin has been racing for seven years in four different series. He has won local, regional, state,
national and world championships in that short time. He is equally talented on the short track, road course, winged
and non-winged cars. Martin was named the 2006
Advertise with a Proven Winner
Rookie of the Year in the Supermodifieds series and
captured the 2007 Points Championship. He is a
Starts
W ins
Top 5
Quick
Track
college student studying mechanical engineering and
Time
Record
attending Toast Masters in order to further develop
Career
129
41
90
25
4
his speaking style in front of the spectators, TV
cameras and radio.
Crew Chief: James McKeefery
Mechanical and electrical engineer with a physics emphasis.
Finance: Linda Santos
Linda is our Controller and is also the Accounting Manager/Administrator for a major computer firm. She brings
more than 20 years of accounting and bookkeeping experience to the team. She has been involved with this race
team from the very beginning and attends most races in California.
Marketing: Lou Anne McKeefery
Lou Anne brings online sales and marketing experience to the Partner with a team that has a 33% rate of
team. As an online sales business owner, Lou Anne is an taking the checkered flag and a 70%
accomplished Internet search engine marketing specialist chance of finishing in the top five.
offering our team high rankings in the search engines which will
help leverage sponsors’ site rankings. Race videos and the web site are developed by Lou Anne.
Publicist: Rhonda Costa-Landers
Rhonda has been a newspaper journalist since 1995. Her "beats" include: Motorsports (including supermodifieds,
stock car, Legends, sprint cars, late models, asphalt and dirt track racing coverage), flat track motorcycle racing,
and NASCAR Winston Cup and CRAFTSTMAN truck series features; religion features, generalized features of
veterans, senior citizens, and nonprofit organizations, and NFL football features.
MOTORSPORTS MARKETING IN AND OUT OF THE MCKEEFERY RACING PIT
BENEFITS WE DELIVER TO YOU
MEDIA:
MAGAZINE AND E-ZINE EXPOSURE: Professional press
releases and submissions to magazines and e-zines and local
newspaper will be the made throughout the season. Include our
driver in your print advertisement to make a new and lasting
impression.
Race fans are known as the most loyal
fan base who state they will purchase
products and services from sponsors of
their favorite driver.
Examples from 2007 for McKeefery Racing press releases from Racing West are included at the end of this
proposal, or see for yourself with this link:
http://racingwest.com/search/index.php?search=mckeefery&imageField.x=8&imageField.y=7
VIDEO PODCASTING: After each race, a video of the race will be made adding your logo into the video. The race
video will be published on YouTube.com, MySpace.com McKeeferyRacing.com, podshow.com and other sites.
These new social networking sites are taking the web by storm.
1 out of 10 Internet advertising dollars MySpace is one of the top accessed sites on the web getting
was spent in online video in 2007. tens of thousands of visitors daily from around the world.
Internet advertising revenue reached 16.8 Videos are expected by this consumer base. We will be using
Web 2.0 sites to deliver entertaining and quality video where
billion dollars during 2007.
your message will be TIVO-proofed by being built into the show.
Watch our videos at our web site: http://mckeeferyracing.com/video_player/race_videos.html or on the included
DVD.
Any music or tunes added to our shows will be copyright free so there’s no worry of copyright infringement.
INTERNET EXPOSURE: Your company logo and site link throughout the site. Our Fan Zone will include fan
photos with your logo.
Be listed as sponsor in the team’s future Wickipedia article.
SEARCH ENGINE IMPROVEMENT FOR YOUR COMPANY: Web presence is accomplished with exposure, the
more articles and links your company has the more “points” your site will get with the search engines thus
improving your organic web placement on Google, Yahoo and other search engines. Our Fan Zone, sponsor page
(with links to your site), e-zine articles and professional press releases to online publications will increase the
number of times your site is indexed in the search engines.
EQUIPMENT PARTNER: Special infomercials (provided by you) within the broadcast can highlighting your
products. These “commercials” are TIVO proof advertising!
ON TRACK
CAR DECAL: Cars serve as moving billboards for the sponsor's logo. When properly placed on the vehicle, the
sponsor's graphics are highly visible to the fans in the stands.
TOUR OF THE PIT: Sponsor a guided tour led Many companies have reaped the benefits of a
by the team's driver or other key members of sponsorship investment in racing. They continue their
the team, it’s an unforgettable experience.
investments in the sport because race fans fit a very
DVDs of the prior races will be for sale at our
pit, further increasing your logo impressions.
desirable demographic that meets the target.
SHOWCASED PRODUCTS AND SERVICES: Products can be showcased at the track through hospitality
functions and display exhibits where additional signage and product display opportunities are available.
FAN APPRECIATION OPPORTUNITIES:
Available with additional funding
Hero cards, with your logo, will be autographed and given to race fans.
T-shirts and clothing with your logo.
Giveaways provided by your company, examples would be frisbees to be thrown into the
stands when in Victory Circle as well as autographable giveaways.
OFF TRACK OPPORTUNITIES
Available with additional financing
LOCAL SALES EVENTS/TRADE SHOW/STORE OPENINGS/MALL DISPLAY/COMPANY DAY CARE
VISITS/LUNCH HOUR VISITS/CAR SHOW S:
Fans are three times as likely to try and purchase Imagine the delight of employees, children and
customers when they see a race vehicle and talk
racing sponsors' products and services.
with a real racecar driver who they may have
watched on TV. You will build identity association with glamor, visibility and a winning attitude.
Combined this with family night at the races for a unique and cost effective moral booster. Add T-shirts and an
autograph session with the driver and you have a winning night.
In-store product displays using a racing theme coupled with a driver autograph session and show car display assist
in generating additional traffic into retail stores.
TEAM TRANSPORTER GRAPHICS: The trailer which transports the car to the racing circuit also serve as a
traveling billboard for the sponsor.
VIP HONORARY CREW MAN CONTESTS: We can run a marketing campaign and select a winner to be our
crewman for the night. The winner receives entry, team clothing (with your logo), meals-donated by another
sponsor- photos, special web page, invitation into the winners circle, perhaps even notoriety on national TV. We
will provide the publicity with coordination with you on radio and print adds, coupons, etc. If you can think of it, we
can get it done.
FUTURE OPPORTUNITY-GROW WITH OUR DREAMS
The team is planning future advancement in Motorsports with the ambition of moving into the pro leagues. In 2007
our driver was in the pits with an Indy Pro team at several of the races this season. We hope for a test in 2008
or 2009. Join us now and be set for some professional level opportunities in the very near future. Indy Pro teams
as well as NASCAR Craftmans Truck teams owners have expressed interested in our driver. His challenge is to
secure a high level sponsor to support the team.
EXPOSURE
11 Supermodified races in CA, ID, UT, and OR. With attendance levels between 2500 to 7000.
East/West Shootout in Concord North Carolina. November 3 and 4. Over 12,000 spectators are expected; tickets
last year were pre-sold into 32 different states! There’s a 2 hour track party on the straight away with drivers, cars
and fans. This provides a unique opportunity to showcase your products!
December; 25 hours at Thunderhill (Willows, CA) a severe endurance race. Very large magazine publicity before
and after this event. This is in a different race car.
FINANCIAL ACCOUNTABILITY AND REPORTING
Website statistics with visitor counts and video views
PR Submission status
Post race reports
MARKETING PACKAGES
Motorsports marketing is a proven way
to increase corporate revenue through
many diverse promotional opportunities.
MARKETING SPONSOR BENEFITS:
•
•
•
•
•
•
•
Winners circle sponsor recognition and thank you lets the fans know that you support a winner.
Distribution of any promotional information to help get your message across to the fans and drivers.
Sponsor name recognition in all press releases increasing your company awareness and further helping
your online search engine rankings.
Racing e-zine article distribution with sponsor recognition helping your reach several thousand additional
impressions in a positive and exciting venue.
Video podcasting of the races with your logo added to the
video in a TIVO proof ad campaign.
A company involved in motor sports
Web site mention and link, McKeeferyRacing.com
can get its message across to
providing additional impressions and inbound links.
thousands of potential customers,
Sponsor’s name will appear in all materials, letterhead,
generate goodwill in the community,
and literature created by the race team.
and most important, increase market
Let Us Build You a Winning Partnership Plan
Now that you have learned about the McKeefery Racing marketing opportunities and the clear value that we can
provide you we would like to talk with you about putting your Chase Cam into visible use and advertising your
product in the pits, on Youtube and Facebook and in racing online e-zines . W e would be pleased to answer any
questions or comments you may have.
Please contact us using the contact information provided below. We will be following up with another contact in
2 weeks to see if there are any questions we can answer for you. Thank you again and we look forward to working
together in the future.
Contact
Martin McKeefery
Lou Anne McKeefery
McKeefery Racing
2070 Stratford Dr.
Milpitas, CA 95035
408 946-2944
[email protected] McKeeferyRacing.com
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Aug 9, 2007
PREPARE FOR SUPER’S THUNDER WASHINGTON
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The thrilling excitement of the
nationally sanctioned ASA
Western States
Supermodifieds (ASA/WSS)
travel to the sate of
Washington with first visit to
Spokane Raceway Park (Spokane, WA) on Friday, August 10th
followed by a visit to Wenattchee Valley’s Super Oval
(Wenattchee, WA) on Saturday, August 11th.
.: Full Story
WESTERN LATE MODELS TAKE ON MADERA
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This Saturday, August 11 at
Madera Speedway will be a
special evening as the stars of
the NASCAR Whelen AllAmerican Racing Series will share the “Fastest 1/3 Mile in the
West” with the young stars of tomorrow and their Big Wheel
Bikes in the 1st Annual “Kids Night” program.
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MCKEEFERY READY FOR SUPERMODIFIED RACES
ASA WSRL
When Martin McKeefery
wheels his high-horsepower
supermodified racecar onto
the asphalt at Spokane
Raceway Park and Wenatchee
Valley Super Oval, both in
Washington, he wants to
quickly learn each track’s
nuances so he can spend
more time focusing on being
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VALLEY OF THE SUN CONNECTION HELPS LOCAL RACER
CHEVY DWARF CAR RACING
Local racer Todd Bennett, has
found the connection between
Phoenix, Arizona and the
NASCAR Country of North
Carolina, when he was invited
to take part in a driver
development test that could
prove to be his link at
climbing the tough ranks of
racing. Bennett who currently
races a Chevy Dwarf car
carrying the #89 made the trip to North Carolina to test with
Lafferty Motorsports who happens to field the #89 truck in the
NASCAR Craftsman truck series.
.: Full Story
TEAM ON A MISSION
IRWINDALE SPEEDWAY
The Sunrise Ford Racing team
swings back into action this
Saturday night at the famed
half-mile speedway that is
known as Irwindale
Speedway, or as the
competitors like to call it, “The
Dale”
.: Full Story
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MCKEEFERY READY FOR FIRST-EVER SUPERMODIFIED RACES IN
WASHINGTON
ASA WSRL
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Source: Rhonda Costa-Landers
Date: 08/09/2007
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When Martin McKeefery wheels his high-horsepower supermodified racecar onto the
asphalt at Spokane Raceway Park and Wenatchee Valley Super Oval, both in
Washington, he wants to quickly learn each track’s nuances so he can spend more time
focusing on being fast. The American Speed Association/Western States Supermodified
Racing League will be in Spokane Friday for a 40-lap main event, then travel south to
Wenatchee for a 50-lap main event on Saturday. Spokane is a one-half mile track;
Wenatchee is touted as the fastest quarter-mile in the world.
“The only other half-mile track I have been on was Altamont (Raceway Park,
California), where I blew my motor,” McKeefery said. “I’m not worried about blowing
my motor -- but the insane speed of these cars on a half-mile will take some getting
used to.” McKeefery, 19, a Milpitas, Calif., resident, is showing great consistency in his
sophomore year as a supermodified driver. He is solidly in third place in the 2007 point
standings.
“Coming from a one-half mile to a short quarter-mile track will be a huge shift in setup,
and all of those changes have to happen overnight,” he added. “And the car has to be
in one piece from the previous race.” Helping him make those changes on the racecar
will be veteran supermodified crewmen Richard Russell, Mike Reece and Joe LaGue.
“I have worked with Richard indirectly and he is a great asset joining our team. And for
Mike, I haven’t met him in person, but he has a wide variety of knowledge from
different racing series, including sprints. McKeefery said the list of to-do items for
general maintenance on the car is almost complete and the 2006 ASA/WSSRL Rookie of
the Year is ready to race. “Three races in eight days and 44 hours of travel time is
going to be physically demanding and challenging,” he said. “It will be more of a
survival run than anything else.”
For information on Martin McKeefery, visit www.McKeeferyracing.com; and on the
ASA/WSSRL visit www.wssrl. com.
See Also .: