Restaurant Series Classes at SF SBDC

Upcoming classes at the
San Francisco SBDC
Come Ready to Be Inspired!
Restaurant Series:
Marketing For Success
Monday, September 16
2:30 to 4:30pm
455 Market Street, San Francisco
August 26
Restaurant Series:
Checklist for
Starting a
Restaurant
Topics will include
business plans, food and
beverage vendors, mark et
research, location, pricing
strategies, and operating
plans.
September 5
Bookkeeping for
Small Business
Topics include cash vs.
accrual accounting, proper
accounting data flow
processes, budgeting,
differences in computer
accounting systems, cash
management, and more.
September 9
Restaurant Series:
How to Run a
Profitable
Restaurant Beyond Food
Costing
This class will cover
understanding food,
beverage and labor costs.
Join two industry pros as they present innovative tips
on traditional and new media.
Learn how to transform your Public Relations and
Social Media platforms into an engaging, successful
and fund part of your day.
Hear your stories of how a restaurant garnered more
than 1,000 Facebook Likes before opening.
Gain insight on how to leverage your bar to increase
revenue and how to capture the attention of a food
editor with a creative pitch.
Susie Biehler
Susie Biehler created her San
Francisco agency
(www.biehler.com) in 1984,
with a focus on representing
select restaurant, food and
hospitality clients. Now, with
more than 25 years of
experience in public relations,
marketing, and journalism,
she achieves stellar
recognition for her clients. She
was one of the first to discover the service value of
We will provide you the
tools to develop schedule
forecasts, recipe plate
costing, and inventory
management.
September 12
Financial
Management for
Small Business
Learn different financial
analysis methods, how to
analyze profit and loss
reports, and how to use
financial reports to identify
areas where you can
increase profits and
performance.
September 19
QuickBooks
Introduction
This overview will discuss
setting-up, updating, and
running financial reports,
as well as efficient
procedures for entering
your accounting data.
For more
information about
these classes, other
upcoming classes,
and registration..
Visit the
San Francisco
SBDC Event page
OpenTable, launching them in 1999, and provided
standout support to innumerable brands that have
since gone on to become signature names. Places like
Il Fornaio, the restaurants at Pebble Beach Resorts,
Starbucks Coffee, Absinthe Brasserie, Cypress Club,
Moose's, LuLu, All Spice, Whole Foods Market, One
Market, Dottie's True Blue Cafe, and the American
Grilled Cheese Kitchen - to name a few.
Susie's philosophy has been to creatively provide the
vision and strategy necessary to distinguish and
leverage clients in the media and the marketplace. She
maintains an active select client list where she is an
available hands-on multifaceted professional advisor.
She has been a consultant with the Small Business
Development Center for the past seven years.
Crystal Yang
Crystal Y ang has been in the
restaurant and social media
industry since 2009.
Following her UC Berkeley
thesis on how social media
affects the new wave
of advertising, she has
consulted with numerous
restaurant owners and chefs
on strategically incorporating social media campaigns
that are dedicated to ROI. In addition, Crystal not
only has a consulting background in hospitality, but
she also has first hand knowledge on brand
development and social media integration with her
own food service business that won a SF Weekly Best
of Award in 2011. Crystal is currently an Account
Coordinator in Marketing and Public Relations at
Andrew Freeman & Co., a boutique hospitality agency
representing top name restaurants, chefs, hotels, and
F&B businesses throughout the Bay Area.
Visit the San Francisco Small Business Development Website
SF SBDC | (415) 937-7232 | w w w .sfsbdc.org
San Francisco Small Business Development Center
25 Taylor Street
San Francisco, CA 94102
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