brandbook-kaarten-1 engels.indd

Long
live
fashion
As I’m writing this, it is exactly one year ago that I was told we got the go-ahead for Vogue.
Nobody at that point knew when the first issue would appear, only that it was going to
happen, no matter what. We were getting started, making it happen! Many wondered,
though – would Holland be ready for its own edition of Vogue? A moot point as far as
I’m concerned. I was ready for Vogue, the newly formed team was ready for Vogue, every
Dutch creative I knew was ready for Vogue, so why wouldn’t all of Holland be? Some facts
cannot be validated by research, because you just know, based on passion, drive, and gut
feeling. One look at Dutch high streets was enough to tell me that fashion is very much alive
in The Netherlands.
Fast forward to September 13th 2012, and our first Vogue Fashion’s Night Out in Amsterdam
is a major success. If this doesn’t prove it, nothing does: Holland is more than ready for
Vogue. And what a happening it was! More than sixty events went on at department store
The Bijenkorf, everything from a catwalk experience with fashion designer Jan Taminiau,
to a silent disco with artist slash fashion designer Marga Weimans, to fashion designer Erik
Frenken hand-making his Avelon T-shirts on the spot, to readers trying on the sculptural
objects by jewellery designer Bibi van der Velden, to a peek into designer Iris van Herpen’s
workspace. In another part of town, 71 store-wide fashion parties kept the P.C. Hooft and
Van Baerlestraat pumping, while long lines formed in front of the Stedelijk Museum for the
main event: a one-on-one meet-and-greet with designer duo Viktor&Rolf, topped off with
a personal cover shoot. The city was asparkle with champagne and fabulous people filling the
streets, parading eagerly from one exciting happening to the next unique event.
It’s hard to put into words how proud I am, of my team, our advertisers and everyone who
turned this night into a night of pure magic. Vogue is here to stay, because Vogue is alive in
the Dutch hearts and minds. Newsstands show it too: issue after issue sells like hotcakes!
As you know, everybody wants to be part of a good thing. This is to let you know that
you are more than welcome on the pages of Vogue. Or perhaps you have a unique, mutual
project in mind you’d like to brainstorm about. If so, just pop by and together we’ll create
something beautiful.
See you soon, either in VOGUE or in our offices!
karin swerink
Editor in Chief
Vogue
a rich
history
1892 In a day and age where readers can choose from newspapers with society columns
and cartoons, dime novels, or catalogues with illustrated fashion plates, someone has the
bright idea to publish a magazine with society columns and fashion plates and cartoons
and short stories. Vogue is born.
1909 Condé Montrose Nast buys Vogue. To streamline distribution, he starts his own
publishing house, named after himself – Condé Nast. Nast feels that Vogue’s primary
focus should be on fashion. The best artists and illustrators in the country are invited
to design cover art.
1916 Vogue uk is launched. Condé Nast becomes the first publisher ever to issue
an international edition.
1932 Vogue sets a new standard among fashion magazines by using a full-colour photo
on the cover.
1962 The illustrous and idiosyncratic Diana Vreeland leaves Harper’s Bazaar in
a huff after discovering she has been passed over for the position of Editor-in-Chief.
Vogue hires her as a Fashion Director and …
1964 … she quickly gets promoted to Editor-in-Chief. Her quirky sense of style and
myriad creative ideas are the dawning of a new age for Vogue. Well-established as the
Fashion Bible, its newly minted avantgarde approach attracts a forward-thinking brand
of both readers and contributors.
1971 Grace Mirabella, who has 20 years at Vogue under her belt, succeeds Vreeland,
and decides Vogue’s marketing could stand some improvement. Under her reign,
circulation explodes from 400,000 to 1,2 million issues. Meanwhile, she manages to lure
in photographers such as Helmut Newton and Arthur Elgort.
1988 A new name crowns the masthead: Anna Wintour, formerly of Vogue uk. Like
Diana Vreeland before her, she relies on her instincts. Teaming up with Fashion Director
Grace Coddington and Editor-at-Large André Leon Talley, Wintour turns Vogue into
the most influential fashion magazine ever.
2012 Vogue Nederland is off to a flying start, after Editor-in-Chief Karin Swerink and
Creative Director Martien Mellema secretly travel to Condé Nast’s London hq for an
ardent defense of the Dutch and Belgian fashion sense. As it turns out, they are spot-on.
Vogue
is the
queen
of fashion
‘Quality, creativity, style, fashion. When you mention any of these words, you mention Vogue’
—
franca sozzani, vogue italy
‘What makes VOGUE so unique is its amazing ability to create dreams but also its amazing
ability to draw inspiration from reality’
—
emmanuelle alt, vogue france
‘Vogue is the most powerful fashion magazine in the world. The mix of inspirational fashion
photography, authoritative information and contemporary style features is what has kept the
magazine the leader in the field for over 100 years. We have a unique collection of contributors
who work with the editors to ensure that the magazine is never less than first class’
—
alexandra shulman, vogue uk
‘It’s the people who make Vogue -- the people who work on the title, and the wonderful
outside creative talent that we work with, designers, photographers, models, hair and makeup.
Its the sum total of the best people in their field’
—
kirstie clements, vogue australia
‘Vogue is the only magazine which can express whatever theme in an artistic vision’
—
myung hee lee, vogue korea
‘We don’t just bring the world of fashion to our pages, we bring the world’
—
anna wintour, vogue usa
‘You want to be Vogue, and you want to live Vogue. Because Vogue is magic’
—
yolanda sacristan, vogue spain
‘Vogue is the essence of what fascinates women all over the world. Vogue is more than a
fashion magazine; Vogue is part of the society and reflecting its cultural development in the
most beautiful way you can imagine – by choosing highest quality as premise in every moment
and every aspect’
—
christiane arp, vogue germany
Vogue has 20 international editions, in Australia, Brazil, China, France, Germany, Greece,
India, Italy, Japan, Korea, Mexico and Latin America, The Netherlands, Portugal, Russia,
Spain, Turkey, Taiwan, the UK, Ukraine and the USA.
Facts&
Vogue is published in 20 countries worldwide
—
The first Dutch issue of Vogue was published on March 21, 2012
—
Over the 9 months since, we have welcomed more than 6,500 subscribers,
and counting
—
Vogue Nederland averages a total paid circulation of 70,000
—
During these same 9 months, we’ve had the honour of selling
295 advertising pages, to the likes of Chanel, Hermès and Rolex
—
Monthly, Vogue.nl garners more than 600,000 pageviews
and 80,000 unique visitors …
—
… and we already have more than 40,000 fans on Facebook
—
Approximately 2,000 people a day go on Facebook to discuss
Vogue Nederland’s Facebook contributions
—
Moreover, VOGUE Nederland now has almost 11,000 Twitter followers
—
We welcomed over 25,000 visitors to our first Vogue Fashion’s Night Out
in Amsterdam, with …
—
… more than 10,000 of them attending events in de Bijenkorf,
the famed department store
Vogue
Nederland
Editorial
team
Karin Swerink
editor in chief
Marije Goekoop
fashion editor
Fiona Hering
fashion features
director
Martien Mellema
creative director
Sabine Baak
deputy editor in chief
Rinke Tjepkema
online editor
Miguel Gori
art director
Karen van Ede
beauty director
Elisabeth Heijkoop
sub editor
Saskia van Langevelde
fashion editor
Rob Giesendorf
assistant art director
Tjitske Boogmans
picture editor
Hannah van Well
fashion assistant
Farida Keizerweerd
international sales
manager
Ester van Vreden
fashion producer
Myrthe van Houten
online sales
manager
Hante Anema
brand manager
Daphne Boer
sales manager
Yolijn van Dinten
editorial
assistant
Meet
our
readership
Vogue’s readers adore fashion. They are sophisticated and modern,
veritable trailblazers.
These are the women who truly appreciate and understand
all things fashion. They know it’s not just about buying that
particular dress or this season’s handbag. And although perfectly
happy to lavish money on fashion, they enjoy a high street find just
as much as a dreamy Lanvin gown.
Vogue’s readers are stylish personalities. Ageless and fearless, they
cherish both high and low culture, anything from music to films,
books and art. These independent thinkers like to be in the know,
while staying impervious to peer pressure.
Before
Fashion
Vogue
For more than 100 years, Vogue has remained the go-to fashion authority
internationally. It is the best-sold, most influential fashion magazine in the
world, and for good reason.
Every edition throughout the world has its own ‘feel’ when it comes to
fashion. Vogue Nederland is fashion forward, assigning many pages per
issue to new fashion; be it runway looks or edgy street style. Anything
from beloved age-old maisons to established labels, to up-and-coming
talent and the latest Paris prodigy: nowhere do they shine as bright as on
the glossy pages of Vogue.
Breathtaking, innovative, sometimes transgressional fashion photography
is another hallmark of Vogue. To build on that legacy, Vogue fashion
teams consist of only the best fashion editors, hair and make-up artists,
photographers and iconic models. Many museums worldwide feature
pictures originally made for Vogue.
Most of all, fashion in Vogue is meant to inspire readers, fulfilling their
ultimate aspiration: to lead a fabulous life.
For the
Loveof
Beauty
Without beauty there would be no fashion. Hair and makeup trends
are an integral part of fashion and self expression, and Vogue’s readership
is well aware of that.
Our readers truly care about cosmetics, not just because their appearance
matters to them, but also because they want to understand what peptides
and antioxidants are, and what they do, exactly.
Which means everything related to beauty deserves a place in Vogue.
A limited edition nail polish hue, the perfect classic red lipstick,
niche perfumes in gorgeous bottles. Vogue also features stories about
facial creams, shampoos, serums, cosmetic treatments and elective
surgery. Runway hairstyles, revolutionary spa treatments; nothing escapes
our attention.
Women who read Vogue want to know what’s out there for them.
And if ‘out there’ means New York rather than Amsterdam? No problem.
In the
know
Art, the theatre, fashion, literature, politics, music, science, the
public eye. Everything is intertwined and constantly affecting
everything else. Vogue readers know that a wide scope is essential
to stay abreast of the facts. If it were up to them, they’d sit front row
pretty much everywhere.
Vogue bridges the gap for them, by asking the exact right questions
in interviews, thinking one step ahead when it comes to
(international) art, entertainment and culture, or offering a memorable
column, social analysis or photo shoot.
Whether it’s about crowdsourcing as a life tool, the new hot
designer or the secret musings of a woman in power: Vogue is where
you read it first.
Vogue NL=Vogue.nl
Vogue nl is everywhere. Find us on Twitter (10,000 followers), on Facebook
(41,790 fans), or on Vogue.nl, with the latest on fashion, beauty, people, parties
and culture.
Vogue.nl is about style, beauty and all things fun & fabulous. September 2012 saw
us hit the mark of 80,000 unique visitors, and counting. The site offers daily, weekly
and monthly updates of:
Runway reports from New York and Paris to Amsterdam, be it pre-fall
or haute couture.
—
The Dutch Files: blogs by Dutch talents who are making their mark in fashion
internationally. Among those, photographer Annemarieke van Drimmelen, model
Marte Mei van Haaster and hair stylist Christiaan. In ‘Fiona’s Diary’, Fashion
Features Director Fiona Hering reports on her latest adventures.
—
Inside Vogue and Vogue NL loves: everything the editors of Vogue see, experience,
pine for or feel inspired by.
—
Vogue TV features videos, the making of a new issue, and the Fashion Journal,
in which world-renowned illustrator Piet Paris offers his view on worldwide
fashion phenomena.
—
Street chic: street style as seen through the camera of runway photographers,
out and about in the world’s most fashionable cities.
—
Vogue weekly tune in every Monday to find out what’s going on. New restaurants
serving up fresh cuisine, must-read books, hopping cocktail bars and underground
music festivals: it’s all here.
—
And the teaser: next issue’s cover, with an exclusive preview of what’s coming.
Vogue
Fashion’s
—
Night
Out
your chance
to meet
Vogue’s readership
Held worldwide yearly, Vogue Fashion’s Night Out (fno) is a special initiative by
Vogue to celebrate fashion and rebuild consumer trust. In many countries, fno is
the fashion event of the year.
In Holland, Vogue Fashion’s Night Out is held in cooperation with famous
Amsterdam department store de Bijenkorf and many high-end stores in the
P.C. Hooftstraat and the Van Baerlestraat. The first edition of Dutch fno was held
on September 13 2012 in Amsterdam. No less than 77 stores took part in
this event, each with their own exclusive program.
A slew of Holland’s top designers, models, fashion editors and photographers
collaborated with Vogue to offer readers anything from beautifully decorated shop
windows to exclusively made or limited edition products – some of them customized
on the spot by the designer himself – as well as fashion shows, cocktails
and great music.
Long lines formed in front of the Stedelijk Museum when the news
got out that designer duo Viktor & Rolf were there, posing in a
life-sized Vogue cover to welcome in anyone who wanted to do a cover
shoot with them.
All this resulted in an abundance of fabulous people downtown (25,000 visitors in
total!) and shops filled to the brim. It truly was a fashion night to remember.
Here’s to our 2013 edition!
A full report can be found on vogue.nl/fashions-night-out
Would you like to be part of it next year? Please contact
Brand Manager Hante Anema — [email protected]
Vogue’s
Health
Initiative
As one of fashion’s industry most powerful voices, Vogue has a unique opportunity
to engage with relevant issues where we feel we can make a difference. In April 2012
The Health Initiative was announced.
The Health Initiative is a pact between the international editors of Vogue, now published in
20 countries, to build on the succesful work that the Council of Fashion Designers of America
Health Initiative in the us and the British Fashion Council in the uk have already started,
to encourage a healthier approach to body image within the industry.
Fashion is an inspiring and creative force, and fashion models are also role models for many
women. Because of this, it is important that we do all we can to ensure that they are well
cared for and educated in ways that will encourage and help them to take care of themselves.
We also recognise that there are many different types of body which are healthy – thinness itself
is not an indication of ill-health, and obesity is also a pressing issue. This programme aims
to address as many of the issues as we realistically can.
1. We will not knowingly work with models under the age of 16 or who appear to have
an eating disorder. We will work with models who, in our view, are healthy and help to promote
a healthy body image.
—
2. We will ask agents to not knowingly send us underage girls, and casting directors to check ids
when casting shoots, shows and campaigns.
—
3. We will help to structure mentoring programmes where more mature models are able to give
advice and guidance to younger girls and we will help to raise industry-wide awareness through
education, as has been integral to the cfda Health Initiative.
—
4. We will encourage producers to create healthy backstage working conditions, including
healthy food options and a respect for privacy. We will encourage casting agents not to keep
models unreasonably late.
—
5. We encourage designers to consider the consequences of unrealistically small sample sizes
of their clothing, which limits the range of women who can be photographed in their clothes,
and encourages the use of extremely thin models.
—
6. We will be vocal ambassadors for the message of healthy body image, both within
the magazine and outside.
Advertising rates 2013 (excl. VAT)
format
2/1 page
1/1 page
full color
€ 25.000
€ 12.500
Toeslag
Opening double page spread
Closing double page spread
1st double page spread
2nd double page spread
3rd double page spread
4th double page spread
5th double page spread
6th double page spread
Island spread
Outside back cover
Inside back cover
Facing contents, contributors,
editorial, international
€ 38.000
€ 28.000
€ 30.500
€ 29.500
€ 29.000
€ 28.500
€ 28.000
€ 27.500
€ 27.500
€ 26.500
€ 26.500
€ 18.500
Volume rebate:
2 pages
3 pages
4 pages
5 pages
€ 12.125
€ 12.000
€ 11.875
€ 11.750
Sales Manager Vogue Nederland
Daphne Boer + 31 (0)6 20 54 55 19 — [email protected]
International Sales Manager
Farida Keizerweerd + 31 (0) 6 10 90 73 27 — [email protected]
General conditions: All advertising contracts/orders are concluded and
executed in accordance with the Dutch Rules of Advertising (rota).
Data
Issue
Streetdate
Deadline
reservations
Deadline
material
Inserts
stand sales
Inserts
subscribers
01/02—jan/feb
03—march
04—april
05—may
06—june
07—july
08—august
09—september
10—october
11—november
12—december
01—january ’14
20 dec 2012
12 feb 2013
12 march 2013
9 apr 2013
14 may 2013
11 june 2013
9 july 2013
13 aug 2013
10 sept 2013
15 oct 2013
12 nov 2013
10 dec 2013
16 nov 2012
9 jan 2013
6 feb 2013
6 march 2013
10 apr 2013
8 may 2013
5 june 2013
10 july 2013
7 aug 2013
11 sept 2013
9 oct 2013
6 nov 2013
22 nov 2012
15 jan 2013
12 feb 2013
12 march 2013
16 apr 2013
14 may 2013
11 june 2013
16 july 2013
13 aug 2013
17 sept 2013
15 oct 2013
12 nov 2013
29 nov 2012
22 jan 2013
19 feb 2013
19 march 2013
23 apr 2013
21 may 2013
18 june 2013
23 july 2013
20 aug 2013
24 sept 2013
22 oct 2013
19 nov 2013
5 dec 2012
30 jan 2013
27 feb 2013
27 march 2013
1 may 2013
29 may 2013
26 june 2013
31 july 2013
28 sept 2013
2 oct 2013
30 oct 2013
27 nov 2013
Deliverytime 12:00 o’clock
Technical specifications format in mm width × height
Format
Type page (+ 3 mm overfill)
1/1 page
220 × 285
2/1 page
deliver
as 2 × 1/1 page in two
separate documents
Reproduction material ad page(s)
Printing process
Rotatie Offset
Type of paper
80 grs. Galerie fine (inner pages)
250 grs. wfc (cover)
Digital files in the file format Certified pdf MagazineAds_1v4.ppp
(cmyk). Illustrations and text bleed advertisement should be at least
3 mm within the cutt-off. Please add crop marks in the document.
Files should accompanied with a colour proof based on the printing
process. When no colour proof is provided, we hold no responsibility
for possible deviations.
You can send the material to us
in three different ways:
1 To the address below:
G+J Uitgevers
Attn. to Natasha Reding
Gebouw Stede
Dalsteindreef 82 t/m 92
1112 xc Diemen
The Netherlands
2 Uploaden via ftp-server
ftp://ftp.genj.nl or http://ftp.genj.nl:8000
Username: ftpads
Password: Ads10284
Directory: Vogue
Please send an email after upload to:
[email protected] with a cc to [email protected]
3
Via mail: [email protected]
Vogue
More
thana
Magazine
Vogue doesn’t just exist on paper. During our first year, we feasted readers,
creatives and advertisers alike on a series of grand events.
The dinner party - February 21st, 2012
An intimate dinner party with the cream of the crop (a select group of
photographers, designers, models, writers and other personalities and talents) served
as a background to the Big Reveal: Vogue Nederland’s definitive launch date.
V-day, March 20th, 2012
March 20th, the first day of spring. The perfect moment to launch Vogue
Nederland. The party started early, with breakfast in the Conservatorium Hotel
in the company of the best Dutch talent. For lunch, we met with top-notch fashion
bloggers from Belgium and The Netherlands, then ended the day with a bang:
a marvelous party, with a performance by The Noisettes enjoyed by
500 special guests.
The collector’s edition - March 21st, 2012
Available for one day only, our signed collector’s edition in its pristine white box
was sold in all 9 Bijenkorf department stores throughout The Netherlands. Vogue
stylists decorated shop windows and we made sure music and drinks set the right
mood. In Amsterdam, the collector’s edition sold out within the hour.
Vogue’s Fashion’s Night Out - September 13th, 2012
An internationally renowned event, Vogue Fashion’s Night Out came to
Amsterdam for its first edition on September 13th. fno is a collaboration between
Vogue, de Bijenkorf Amsterdam and high-end shops in the P.C. Hooftstraat en
Van Baerlestraat, located in Amsterdam’s classiest shopping quarter. No less than 77
Ratecard Online
Vogue.nl
Advertising rates 2013
Leaderboard
(Video) Rectangle
Halfpage banner ad
Floor ad
728 × 90
300 × 250
300 × 600
€ 30 cpm
€ 40 cpm
€ 50 cpm
€ 60 cpm
Take-over
(homepage, fashion, beauty etc.)
Slideshow Image homepage + advertorial
Advertorial
Newsletter + advertorial + social
€ 12.500 per week
€ 1.500 per week
€ 1.750 per 2 weeks
€ 2500
Mobile Display ad
Mobile Slider / Floor ad
Mobile Pushdown
Mobile Video ad
€ 40
€ 50
€ 50
€ 50
Social Fanbase
Video
Pre-roll
Applications
on request
€ 75 cpm
€ 50 cpm
on request
Online Sales Manager
Myrthe van Houten + 31 (0)20 7943546 — + 31 (0)6 12594023
— [email protected]