Asprey has always been set apart from its competitors

An introduction to Asprey
Their unique heritage...
•
Asprey represents style, refinement and quality – classicism
expressed with a modern spirit.
•
Founded in 1781, Asprey is still today the ultimate authentic British
Luxury lifestyle house.
•
For 225 years the Asprey name has been synonymous with unique
craftsmanship and desirable design, and has been the destination
address for the well heeled and glamorous.
•
The first Royal Warrant was given by Queen Victoria in 1862 and
Asprey has been proud to hold warrants since then. Many clients
commissioned bespoke pieces – a service that continues today.
•
Asprey products are enjoyed by a prestigious clientele from around
the world
•
Asprey is renowned for fragrance as well as fine jewellery, leather
goods, and custom crafted gifts.
Asprey has always been set apart from its competitors by the tradition of their
bespoke service and their dedication to the provision of luxury goods.
•
Asprey offers refinement and discreet service.
•
Devoted to the notion that luxury is defined by charm.
• Asprey portrays the world standard of luxury in a spirit of modernism.
• Attention to detail and genuine individuality.
• Asprey is about classic items you will still be using 30 years on.
“Things that you will use every day, every year, every generation.”
Defining the Brand – ‘The British Standard’
MODERN
LONGEVITY
PERFECTION
DESIRABLE
PASSION
BRITISH
BESPOKE
PERFECTION
TIMELESS
Brand Positioning
Distribution
Niche
Lower Price
Higher Price
Retail Price/Fragrance Base
Mass Market
Flagship Store, New Bond
Street London
21st Century, New Bond Street
1930, New Bond Street
Asprey’s presence in the global market
Asprey prides itself upon its exclusive availability, rather than mass
market appeal. As a niche brand it is a true symbol of exclusivity, as they
carefully select major cities around the world to house their luxury stores
including New York, Tokyo, London and more.
Asprey, Clients
• International
• Stylish and elegant
• Successful and confident
• Demand the best
• High net worth
Asprey in the press
Asprey Products
Product Launches e.g
the Asprey Life Ring
ASPREY PARTICIPATES
N THE VOGUE ‘STREET LIGHTS’ PROJECT
Product placement in leading
fashion magazines; Tatler, Vogue
Bespoke products,
limited editions
Asprey Events
Prestigious guests
Official Jewellery Partner; Baftas ‘11
Prestigious fashions events
Online coverage & social media
Key players in fashion & film
Asprey, Luxurious Advertising
The New Range The
forCurrent
2012 Asrey Range
The new range includes: 35ml tubes, 50ml tubes, 30g flow wrap soap, 10ml turndown
items including lip balm, eye gel and facial cleanser & 12ml Facial Mist
The Full Range
The Current Asrey Range
The full range still includes popular favourites such as 50ml bottles, 75ml bottles,60g vegetable
boxed soap. The range is available in various combinations, based on customer requests
Unique features - the new Asprey amenity range
INNOVATIVE
LUXURIOUS
AESTHETICALLY PLEASING
DURABLE
Purple Jacquard
tubes to
differentiate
your hotel from
the rest
Available
worldwide
Luxury silver caps for ease
of use and distinction in the
bathroom
Semi-translucent flow wrap
packaging with “Asprey Purple”
print. Durable and sophisticated
packaging design.
Purple Water
30g vegetable
saddle soap
Joint Marketing Opportunities
The Current Asrey Range
• Hoteliers and guests exclusively invited to visit the Asprey
store on New Bond Street. Experience a tour around their
workshop that dates back to 1930
• Bespoke gifts created in partnership with Asprey to make the
guests stay memorable
• Personal engraving service – customised exactly to your
requirements
• Retail programmes – allowing hotels to retail exclusive Asprey
products to hotel guests
What Asprey can provide
The Currentyour
Asreyguests
Range
• The ultimate guest experience through the provision of
unique products and services
• A partnership that allows guests to amerce themselves in this
classic luxury brand
• Familiarity with a brand that is recognised worldwide for its
associations with the film and fashion worlds
• Exclusivity - as guests will be provided with products
unavailable to the consumer world