No. 7 - Capsule

No- 7
—September 2013
Declaration
of Independents
Is
Etsy
Wholesale
the next
big
thing in
retail?
S
ince 2005, Etsy has been the home for independent makers, designers and vintage
curators to sell their wares, allowing people
from all over the world to make money doing
what they love to do. Now with a community of
30 million members who buy and sell, Etsy is
so much more than an online crafts fair. It’s a
global hub for creativity, where people can do
business on their terms, 24/7.
S
S
NEW YORK WOMENS
Sept 15—17
PARIS WOMENS
Sept 27—29
BASKETBALL CITY
299 South St (at Montgomery St)
CITÉ DE LA MODE
34 quai d’Austerlitz
1
4
—capsuleshow.com
Now, with the goal of helping independent designers grow and build sustainable businesses, Etsy has launched Etsy Wholesale, a, private, juried marketplace where retail buyers
can discover unique, hard-to-find products
from Etsy's global community of independent
artists and designers. Etsy Wholesale offers a
selection of collections available at wholesale
to a pre-screened selection of independent retailers. (continued on back page)
Some
Questions
For Ladies
We Love
IN
GOOD
“Crop tops with cleverly placed cutouts focus attention on new, negative space. Tailoring is generating a lot of excitement and our customers appreciate interesting details and mixed media. And we are
always looking for that next ‘it’ bag and the perfect
slouchy jean. Key trends and items include the tomboy trend, bombers, long line blazers, denim and
oversized lightweight knits. We’re looking at New
Digital, bold colors, neon, sheer materials that are
layered, strong graphics, translucent and mirrored
effects. Game changing prints are here to stay.”
“In general easy, simple shapes. We’ve been really inspired and excited about Scandinavian design, dress,
and overall aesthetic for a few seasons now and it
seems that our customers like it too. Simple, pareddown, but generally oversized silhouettes. Really
minimal. However, we do often go in the opposite
direction with our Australian designers—and we love
that stuff just as much. Print-heavy, bright, fun, and
sexy. As for shoes, mainly boyish styles. White —I
think it was important this year—but that was just
the tip of the iceberg. I think it might be even more
important next year along with nudes and naturals.
—April Koza
Cool sage and cactus greens and blue-ish/ pink-ish
DMM Women’s, Forward by Elyse Walker 'water colors'would be awesome to find. Washed out
forwardforward.com
and organic feeling. Would love to get a little more
feminine in direction again; everything has been so
“Sporty styles combined with special pieces. Either
menswear-inspired for so long… Natural Fibers- silks,
sporty cuts with classic and preppy materials or elcotton, linen. I don’t think we’ll do a lot of printegant shapes finished with e.g. lycra or neoprene. and if we do print it usually tends to be pretty lowcontrast and abstract. I’m still really obsessed with
Camouflage, flower prints and bold all over prints
are going to be in our focus as well! Webbed overlays, lightweight leather pieces for Spring/ Summer in
printed mesh and cut outs on tops will be again a
above-mentioned colors. I LOVE some leather.”
big thing for us. Sportswear is expected to have a
—Krystle Kemp
peak next season so we'll see more and more lycra
Women’s buyer, Need Supply, needsupply.com
shorts with fancy blouses and sneakers, for example.
Fräulein Brösel (Miss Breadcrumb)
@fraeulein_broesel
Berlin, I try to abduct adorers of wine and
schnapps into marvelous fairytales.
1. Andalusia
2. Norwegian Wood by Haruki Murakami
3. Silence, nature, fairytales, music
4. Audrey Hepburn
5. The Third Man (in Manhattan)
6. Coco Chanel. Her style is timeless, and I
love her creative liaison with Igor Stravinsky
Cecilia Dossan @cecdos
Milan
Student, Brera, Academy of Fine Arts
1. Il Nido, Tellaro di Lerici, located in the village which inspired lot of Byron's and Shelley's writings
2. Just Kids by Patti Smith
3. Grosse Fatigue, the recent video by Camille Henrot. You can watch it through November 24th at the Venice Biennale.
4. Elvis Presley
5. Bottiglieria Bulloni, Milan
6. Miuccia Prada. 100% Creativity. Her everlasting influence is felt in fashion and the
contemporary art world with Fondazione
Prada, which is now supporting new talents
with the project Curate Award.
Rebecca Hadley @Hadders82
Helen Levi @helen_levi
North London
Senior Buyer Lifestyle, Urban Outfitters Europe
1. Rambagh Palace, Jaipur, India
2. 1984, George Orwell.
3. My father.
4. I don’t really have one, but maybe someone like Alexa Chung, or Stella Mcartney.
5. A Local Pub
6. I feel like the celebrity has more influence
than the brand and the fashion designers in
today’s modern world. People like Carla Delevingne, Kate Moss and Victoria and David
Beckham…
Williamsburg, Brooklyn
Ceramicist
1. Upstate NY
2. Any short stories by Alice Munro
3. The community of other folks making
and selling exactly what they want to make,
in all mediums
4. Katherine Hepburn, my sister, and my
dog Billy because he always is wearing the
most beautiful coat.
5. WCOU Radio Bar in the East Village
6. I'm leaning towards Michelle Obama. Or
maybe Beyonce.
Pinky & Doris Ngie
@pinkyagogo & @dorisngie
Hong Kong
Co-founders of Urban × Luxury Curated Estore: BKRM.com
1. Siam Hotel in Bangkok
2. P: The Hobbit, by J.R.R. Tolkien and D:
Influence By Mary Kate & Ashley Olsen
3. P: Menswear on girls
4. P: Mademoiselle Yulia D:Victoria Beckham
5. Ronin in HK—They have a selection of
rare whiskies
6. Grace Coddington. Her hands-on approach and dedication to work inspires us.
Mi Dong @my7may
Milan
Interior stylist
1. Amsterdam
2. 1984, George Orwell
3. A little grey poodle with a diaper
4. Don't particularly have one.
5. Magno's studio
6. Bold people. I follow the fashion blog
Hellook, where ordinary people show their
sense and passion of looking great and different, which is super amazing.
The sweater as an everyday piece is a must for every
woman. Comfortable and stylish!”
—Herbert Hofmann
Owner, Voo Berlin
vooberlin.com
"As the trend for streetwear goes from strength to
strength I’ll be looking to update this trend for SS14
by working with brands that are moving forward
with a more feminine aesthetic. Product-wise I will
be mixing in florals, kimonos, and denim to sit back
with the ASOS streetwear offer"
—Helen Riley
Brands Buyer, Asos, asos.com
“A true mix of styles: Preppy, classy, romantic and
‘70s will all be important. But I think the ‘70s Indian
inspiration...printed cashmere, long skirts, and super long dresses could be the main trend for next
summer.”
—Vanessa Bonnefoux
CFO and head of fashion office, Women’s Merci, Paris
merci-merci.com
Read more at wearethemarket.com
Hit the
Road!
Rebecca Hadley @Hadders82
CO
Awesome Buyers Buying
Awesome Things
for SS14 Like...
1. Your favorite place to
visit/vacation?
2. Favorite book?
3. What’s inspiring you today?
4. Who’s your style icon?
5. Favorite Bar?
6. Most influential person in
fashion today and why?
North London
Senior Buyer Lifestyle, Urban Outfitters
Europe
1. Rambagh Palace, Jaipur, India
2. 1984, George Orwell.
3. My father.
4. I don’t really have one, but maybe someone like Alexa Chung, or Stella Mcartney.
5. A Local Pub
6. I feel like the celebrity has more influence
than the brand and the fashion designers in
today’s modern world. People like Carla Delevingne, Kate Moss and Victoria and David
Beckham…
Are you on the fashion weeks
world tour? We asked a few
locals to recommend their
favorite spots in key fashion
capitals.
PARIS
LONDON
NYC
Agathe Rousselle @ag_rou
Embroiderer, Co-founder of
Cheeky Boom, Paris-South Pigalle
Samantha Murray @ samapril
Stylist, Stoke Newington, Hackney
Deirdre Maloney @deirdremaloney
Co-founder, BPMW & Capsule, Chelsea
Favorite restaurant Bob Bob Ricard
Best cheap eats in London
Mangal, Dalston
Fashion week cocktails Connaught Bar
Best place to be at 3am I would like to say
Duck and Waffle @ The Heron Tower for
great food and amazing views of the city
but if I am still out at this time, it tends to
be The Dolphin in Hackney.
Favorite touristy thing to do Taking a swim
in Hampstead Heath ladies wooded pond.
Favorite restaurant Sasabune, UES
Best cheap eats Sobaya, LES
Fashion week cocktails
The NoMad Hotel Bar
Best place to be at 3am In bed
Favorite touristy thing to do
Bike ride along the West Side Highway
Favorite restaurant Les Quilles,
Boulevard de Ménilmontant
Best cheap eats in Paris Thaï House,
rue Rodier
Fashion week cocktails Candelaria,
rue de Saintonge
Best place to be at 3am My bed
Favorite touristy thing to do
Hanging around the Sacré Cœur
4
2
1
2
3
4
5
6
7
8
Mus and Roew
Horses Atelier
Heinui
Jujumade
Mehle
I Still Love You NYC
Shabd
Riudavets
9
10
11
12
13
14
15
Raen Optics
Lee Coren
Kahlo
Nadia Dafri
Kieley Kimmel
Varon
Levit02
3
12
1
5
6
7
11
13
8
10
9
Presenting
These emerging designers are making their
Capsule debut this season. Stop by and say hi!
15
14
A Dose of
Capsule
Capsule SS14 shows in New York, Paris, Berlin,
and Las Vegas have been popping!
Here are some scenes from this
season’s shows so far….
In the Mood
Capsule designers share their
SS14 inspirations with us
Iben Hoej • Hannah Ferrara • Collina Strada
Naomi Raggatt • Lepokorpi • Yune Ho
BPMW
80 8th Ave/Ste 202
New York, NY 10011
cont.
The new Etsy Wholesale features the collections of close to 600 designers. Each
designer manages their own showroom on
the site, uploads their own imagery, information, product shots, pricing and billing
terms, and shipping information. Additionally, the site provides an independent
designer all the tools he or she needs to
launch and manage an online wholesale
business – with linesheet building tools,
inventory management, sales tracking, order processing and payment processing,
streamlining the business of selling.
Etsy has already partnered with leading
specialty stores West Elm and Nordstrom
and will invite notable names in the design
and fashion worlds to
guest curate unique
selections of products from the roster
of Etsy Wholesale participants.
Retailers who pass a
screening panel and
are given access to
Etsy Wholesale are able to browse the site
organically, or search for a specific merchandise category, brand name, item, or
even location, if they’d like to meet some
local makers, for example.
Etsy plans to go way beyond just serving
as an online B to B mall, however. Etsy is
all about community building, and the new
wholesale site provides educational materials and forums where designers and buyers
can share information, ask questions or get
business advice from other makers. Beautiful photography and content about select
Etsy vendors round out the high end feel of
the site.
P
Our
Services
Services
212 206 8310
Etsy's success came
from building a community marketplace
of independent creatives
and
since
2005, its design caché has grown. Retailers worldwide have
been shopping Etsy in
search of unique pieces that will set their shops apart from the
competition and many of the designers who
have built businesses on Etsy are looking to
take their enterprises to a whole new level.
With Etsy wholesale, the company has created a platform that enables the independent designers that are thriving on Etsy to
launch wholesale businesses.
B
A boutique agency specializing
in progressive designers
bpmw-agency.com
212 206 8310
M
Public
Publicrelations/social
relations/socialmedia
media
Creative
Creativeservices
services
Content
Contentcreation
creation
Brand
BrandConsulting
Consulting
Wholesale
Wholesale
Events
Eventsand
andfashion
fashionshows
shows
bpmw- agency.com
Declaration
of Independents
W
Capsule is excited to present the new Etsy
Wholesale site to our community at our
NY Women’s show. Visit the experience to
learn more or check Etsy.me/capsule , now
in Beta, to join the community.
Check out the Etsy Wholesale
experience at Capsule New York Women’s
September 15—17 etsy.me/capsule
Instagram!
Share your favorite
Capsule Show moments
#capsuleshow
#roadtocapsule