Clairol Professional Education

Transcription

Clairol
Professional
Education
www.clairolprofessional.co.uk
Contents
Introduction
Our Vision
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Studio Education
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Access Education
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11
19
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Introduction
At Clairol Professional we believe that your partners should
provide more than just products. This is why we built a
simple and comprehensive education program based on
exchange.
Because hairdressers thrive on inspiration, our Educators
are at your service with the latest directions and information.
Our program is based on our Live it, Learn it and Share it
approach, ensuring you the best of us.
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Our Vision
At Clairol Professional, inspiring the salon community and
helping elevate skills, confidence and potential is the
most important and rewarding part of our job.
Because we share the same passion for hair, we have
created a fresh and unique approach to help you grow
your expertise:
Learn it, Live it, Share It.
Learn it
With education tools that are simple and intuitive to use,
learning becomes natural.
Live it
Put your skills into practice right away with Directions,
Techniques and Service ideas.
Share it
Engage in a peer-to-peer community that embraces
communication, collaboration and celebration among
stylists like you.
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A Brand New Indentity
A 360° Education
At Clairol Professional, everything we do is with you in mind.
3 TIERS of EDUCATION
Our 3 tiered Education Programme will help you elevate your skills, confidence and
potential.
That’s why we have designed this very special icon to help you identify our Education
Programme.
CREATIVE
ADVANCED
FOUNDATION
At Clairol Professional, we believe in your talent, that’s why we provide you a complete
education program based on 3 different levels of expertise, in order to adapt to your
individual needs:
Foundation- Learn and understand the key fundamentals within our programme.
Advanced- Elevate your knowledge and skills by taking them to the next level.
Creative- Get creative! Experience new and exciting techniques you can use in
the salon.
Within these 3 levels, we also provide you an extensive portfolio of skills for you to explore,
including Color, Care, Styling, Texture, Male, Directions and even Business.
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Studio Education
At Clairol Professional we believe in providing you a
comprehensive and exciting range of global In-Studio
Seminars. Whether you are a hairdresser new to our unique
and vibrant industry, want to brush up on your existing skills
or are seeking innovative and inspiring techniques to use
in your salon-we have the perfect seminar tailored to meet
your needs.
Our portfolio of educational seminars are designed to be
interactive and promote a fun learning environment where
our highly experienced educators train by facilitative
learning rather than by ‘teaching’.
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Studio Seminars
COLOR
FOUNDATION COLOR
WHO SHOULD ATTEND?
Colorists who are new to the industry or more experienced colorists who want
to refresh their color knowledge.
WHAT WILL YOU LEARN?
Increase your fundamental understanding of color and gain the confidence to use it
in a way that is suited to your clients and their lifestyles.
CONTENT
An understanding of color theory and how it applies to Clairol Professional Color.
Practical Workshop.
advanced COLOR
WHO SHOULD ATTEND?
Experienced colorists who are already confident with the basics of color and would
like to take their understanding to the next level.
An in-depth knowledge on color correction techniques that will help you obtain
the best color results possible for your clients.
CONTENT
Recap of Foundation Color. Guidance on color correction and how to obtain the best
color results when faced with the challenges of lightening, darkening or changing the
tone of previously colored hair. Practical Workshop.
Advanced Blonds
WHO SHOULD ATTEND?
Experienced colorists who are already confident with the basics of color and would
like to perfect the art of creating beautiful blonds.
creative COLOR
WHO SHOULD ATTEND?
Experienced colorists who are already confident with the basics of color.
Creative and exciting color techniques that are easy to learn and can be applied in
the salon the very next day.
CONTENT
Presentation of a range of salon-friendly creative yet practical color techniques.
Practical Workshop.
styling
FOUNDATION STYLING
WHO SHOULD ATTEND?
Hairdressers who that are new to the Clairol Professional Styling range or who want
to gain an in-depth knowledge on styling hair.
An overview of the Clairol Professional Styling range and how to recognize which
styling products will best meet your clients’ needs.
CONTENT
Specific information on each of our individual styling products.
Practical Workshop.
Advanced long hair
WHO SHOULD ATTEND?
Hairdressers who want to learn the art of styling long hair.
How to lighten hair and get perfect blond results for your clients.
Gain confidence when styling long hair with techniques that make creating braids
and up-do’s fun.
CONTENT
Natural undertones, Blonding Powder and Special Blonds Techniques for toning.
Practical Workshop.
CONTENT
Specific information on each of our individual styling products
and techniques for styling long hair. Practical Workshop.
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Studio Seminars
MALE
Creative Men
care
FOUNDATION CARE
WHO SHOULD ATTEND?
Hairdressers who are new to the Clairol Professional Care range or want to gain
an in-depth knowledge on caring for hair.
An overview of the Clairol Professional Care range and how to recognize which care
products will best meet your clients’ needs.
WHO SHOULD ATTEND?
Hairdressers of all levels who want to improve their understanding of what men really
want when it comes to creating hair looks for their male clientele.
Why men have different needs when it comes to hair. Techniques for creating holistic
but individual hair looks for men.
CONTENT
Products in our portfolio that relate to men’s specific needs. Various techniques
that can help you increase men’s services in your salon.
Practical Workshop.
CONTENT
Specific information on each of our individual care products. Practical Workshop.
texture
DIRECTIONS
CREATIVE DIRECTIONS 2014
FOUNDATION texture (Asia)
WHO SHOULD ATTEND?
Hairdressers of all levels who want to improve their techniques and understanding
when it comes to creating permanent texture with hair.
A better understanding of the science behind permanent texture and techniques
to help you achieve different looks.
Directions are everywhere. On the streets, in architecture and exhibitions. Directions are
for life, not just for catwalks. They’re designed for real people… like you.
Our 2014 Directions Collection is designed to inspire stylists with new techniques on
cutting, coloring and styling that will increase client loyalty by delighting your customers
through ‘real life’ inspiration and hair directions that are wearable. Looks that will give your
clients the confidence to express themselves and their individuality.
CONTENT
Specific information on each of our permanent texture products and techniques.
Practical Workshop.
FOUNDATION STRAIGHTENING (Latin America)
WHO SHOULD ATTEND?
Hairdressers of all levels wanting to improve their understanding and technique
of straightening hair.
The knowledge and understanding of how to permanently straighten wavy and
curly hair.
CONTENT
Understanding the right approach to straghtening services.
Techniques for different degrees of straightening, including color.
Practical workshop.
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Studio Seminars
BUSINESS
CUSTOMIZE YOUR CLIENT CONSULTATION
WHO SHOULD ATTEND?
Hairdressers at all levels of experience.
A greater understanding of your clients. Identify different client types and learn how
to customize your consultation to better meet their individual needs.
CONTENT
Understand different client types.
How to pre-plan.
Customizing your consultation skills.
CUSTOMIZE YOUR CLIENT SERVICES
WHO SHOULD ATTEND?
Experienced Hairdressers, salon managers and salon owners.
Understanding different client types will help you to customize your in - salon menu
and provide services that appeal to all your clients.
CONTENT
How to increase and customize your salon services to gain 100% client satisfaction.
17
Access Education
At Clairol Professional we realize that Hairdressers have a
busy lifestyle and don’t always have the time to attend our
In-Studio Seminars.
Therefore, we’ve decided to bring our Studio to you! We
have created a separate In-Salon Education Programme
called ‘ACCESS’ Education.
Our ACCESS Seminars are condensed versions of some
of our In-Studio Seminars, enabling you to experience
for yourself our global education programme. ACCESS
Seminars are designed with you in mind, focusing on doing,
collaborating and sharing ideas in a fun way. Interactivity,
discovery and relevancy are at the heart of each of our
ACCESS Seminars.
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Access Seminars
creative color
WHO SHOULD ATTEND?
Experienced colorists who want to push the boundaries of creative coloring.
An overview of creative color techniques that will inspire your most adventurous
color clients.
color
foundation COLOR
WHO SHOULD ATTEND?
Colorists who are new to the industry, or more experienced colorists who want to
refresh their color knowledge.
Increase your fundamental understanding of color and gain the confidence to use it in
a way that is suited to your clients and their lifestyles.
CONTENT
An understanding of color theory and how it applies to Clairol Professional Color.
Practical Workshop.
advanced COLOR
WHO SHOULD ATTEND?
Colorists who already have the basics and want to increase their color knowledge.
An overview of color correction techniques and how you can apply them in your
day-to-day salon coloring services.
CONTENT
Presentation of a range of salon-friendly creative yet practical color techniques.
Practical Workshop.
care
FOUNDATION CARE
WHO SHOULD ATTEND?
Hairdressers who are new to our Clairol Professional Care range and want to gain
an insight on caring for hair.
An overview of our care products that meet all of your clients needs and the important
role they play as part of your day-to-day salon services.
CONTENT
Information on each of our individual care products.
Practical Workshop.
CONTENT
An overview of color correction techniques and how it applies to Clairol Professional
Color. Practical Workshop.
Advanced BLONDS
WHO SHOULD ATTEND?
Colorists who already have the basics and want to learn the art of creating
beautiful blonds.
An overview of lightening techniques to help you create believable blonds and how
you can apply them into your day-to-day salon coloring services.
CONTENT
An overview of lightening and toning techniques and how they apply to Clairol
Professional Color.
Practical Workshop.
21
Access Seminars
male
CREATIVE men
styling
FOUNDATION STYLING
WHO SHOULD ATTEND?
Hairdressers who are new to our Clairol Professional Styling range and want to gain
a better understanding of our styling products.
WHO SHOULD ATTEND?
Hairdressers who want to increase their male clientele and understand their specific
hair needs.
An overview on techniques for male services that will help you cater to the male
segment of your clientele.
An overview of our styling products that meet all of your clients needs and
the important role they play as part of your day-to-day salon services.
CONTENT
An overview of products in our portfolio that relate to men’s hair needs. Techniques
that can help you increase men’s services in your salon.
Practical Workshop.
CONTENT
Information on each of our individual styling products.
Practical Workshop.
BUSINESS
texture
foundation texture (Asia)
WHO SHOULD ATTEND?
Hairdressers who want a better understanding when it comes to creating permanent
texture in hair.
An overview of the science behind permanent texture, our products
and practical techniques.
CONTENT
An overview of our permanent texture range and permanent texture techniques.
Practical Workshop.
FOUNDATION STRAIGHTENING (Latin America)
WHO SHOULD ATTEND?
Hairdressers of all levels wanting to improve their understanding and technique of
straightening hair.
The knowledge and understanding of how to permanently straighten wavy and curly hair.
CONTENT
Understanding the right approach to straghtening services.
Techniques for different degrees of straightening, including color.
Practical workshop.
CUSTOMIZE YOUR CLIENT CONSULTATION
WHO SHOULD ATTEND?
Hairdressers at all levels of experience.
A greater understanding of your clients. Identify different client types and learn how
to customize your consultation to better meet their individual needs.
CONTENT
How to pre-plan.
Customizing your consultation skills.
CUSTOMIZE YOUR CLIENT SERVICES
WHO SHOULD ATTEND?
Experienced hairdressers, salon managers and salon owners.
Understanding different client types will help you to customize your in-salon menu
and provide services that appeal to all your clients.
CONTENT
How to increase and customize your salon services
to gain 100% client satisfaction.
23

Clairol Professional Education

Transcription

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