bba beyblade

ACTIVATION
MARKETING
CAPABILITIES
TRG
TRG
WE HELP MARKETERS
ACTIVATE THE
INSTANT…
…OF CONSUMER
CONNECTION
TRG
TRG
2
VIA THREE DISCIPLINES THAT
DRIVE ENGAGEMENT
FIELD, ONE-TO-ONE &
EXPERIENTIAL MARKETING
WEB, SOCIAL MEDIA &
MOBILE ENGAGEMENT
SHOPPER MARKETING &
RETAIL SALES PROMOTION
TRG
TRG
3
AND FIVE KEY
POINTS OF DIFFERENCE
WE PLAY
SMARTER
WE SUPPLY
SERVICE
WE KNOW
SHOWBIZ
WE GET
RESULTS
YOU’LL BE
HAPPY
TRG
TRG
We bring 20+ years of experience, but still innovate new
ideas in consumer activation each day.
Our lightning-fast full-service account, creative and
production teams add agility and reduce headaches.
From Hollywood to 30 Rock, we partner brands with
networks, studios, music acts and content creators.
We’re locked-in on ROI: our digital promotions, for
example, can drive 30-60%+ conversion rates.
Our track record of satisfied clients proves how TRG
goes above and beyond on every project.
4
THE TRG DIFFERENCE?
SWEEPSTAKES
& PROMOTIONS
RETAIL
STRATEGY
& SHOPPER
MARKETING
•  20+ years of servicing clients
EXPERIENTIAL
MARKETING
•  Responsive and agile service
•  Proven execution and results
STRATEGIC
PARTNERSHIPS
& ALLIANCES
360°
ACTIVATION
EXPERTISE
•  Turnkey solutions via 360° integration or à
la carte
FIELD
MARKETING &
STREET TEAMS
•  Every program is legally vetted (even
internationally)
DIGITAL &
SOCIAL MEDIA
PROMOTIONS
SHIPPING &
FULFILLMENT
PRINT
PRODUCTION
TRG
TRG
•  Includes strategy, creative, development,
fulfillment, analytics, reporting and more
5
•  We indemnify you against unforeseen issues
SALES PROMOTION
•  Sweepstakes, trivia, contests, instant-win,
loyalty or continuity programs, UGCs, collectand-win, premium giveaways or any other
tactic
•  In-store, at-shelf, FSI, print, online, social
media or mobile
•  Consumer or trade-focused
TRG
TRG
6
SALES PROMOTION
•  Turnkey administration
•  Rules and regulations writing
•  Global legal review
•  Full indemnification against liability
•  Bonding and registration
•  AMOE
•  Development and hosting
•  Printing
•  Winner selection and notification
TRG
TRG
•  Prize sourcing and fulfillment
7
DIGITAL & SOCIAL MEDIA
TRG
TRG
•  Turnkey digital activation programs
•  Video and content integration
•  From concept to design,
development and backend
•  Custom mobile apps
•  Microsites and portals
•  Social media sweepstakes
•  Complete analytics and real-time
reporting
•  Blogger and influencer strategies
•  Rock-solid architecture and security
•  UGC programs
•  Games
8
DIGITAL & SOCIAL MEDIA
•  Can integrate across all platforms and devices, portals
and feeds
•  Synergized with P.R., in-store, ecommerce, influencer,
blogger outreach or other tactics
TRG
TRG
9
THE TRIGGER ADVANTAGE
•  TRG’s proprietary approach to
superior web, social media and
mobile sweepstakes and
promotions
•  Each TRIGGER™ program is
customized to your brand,
objectives, audience
•  Our ReceiptAudit tools verify
digital coupon redemptions to
prevent fraud, via agency- or
client-accessible dashboards
TRG
TRG
•  Deploys the proper digital platform or
conversion tool for your specific
goals and budget
•  Can leverage social analytics and Big
Data integration
•  All digital programs are built on a
rock-solid, scalable, secure hosting
and spam-prevention platform
10
•  Example: the industry norm for
digital promotion conversions? 8%
•  Some of our tools can deliver
conversion rates of
+30%
•  Can be tailored to your precise
needs
•  Integrates macro-management and
micro-targeting tools
•  Highly cost-effective when
benchmarked against results
EXPERIENTIAL & EVENTS
•  Strategy, planning,
staffing, production
and execution of
immersive brand
experiences
TRG
TRG
11
EXPERIENTIAL & EVENTS
•  P.R./media stunts, lifestyle-targeted take-overs, pop-up stores,
mall events, tours and more
TRG
TRG
12
FIELD MARKETING
•  Delivering one-to-one engagement for
sampling, demos, P.R. events or other
activations
•  Authentic encounters creating real
connection and evangelism
TRG
TRG
13
FIELD MARKETING
•  A nationwide network of 3000+
Brand Ambassadors
•  Includes multicultural and ethnic
members with hyperlocal expertise
TRG
TRG
14
DIGITAL & LIVE INTEGRATION
•  TRG amplifies experiential or field marketing
impact by integration of web, mobile and social
media
•  Photo/video uploads, augmented reality,
custom apps, geolocation, NFC and more
•  Promotions and rewards to encourage
participation, social forwarding and influencer
behaviors
•  Integrates with a brand’s own marketing/CRM/
eCRM platforms
TRG
TRG
15
ENTERTAINMENT ACTIVATION
•  TRG partners brands with
entertainment properties for
activation across key
touchpoints
TRG
TRG
16
ENTERTAINMENT ACTIVATION
•  Thanks to our L.A. location, we
supply connections with nearly
every movie studio, broadcast
and cable TV network, gaming
publisher and music property
TRG
T
RG
RG
17
ENTERTAINMENT ACTIVATION
•  A leader in helping networks, studios, game publishers and other
entertainment marketers connect with audiences
•  TRG also partners entertainment marketers with brands and
retailers for activation across key touchpoints
TRG
TRG
18
RETAIL STRATEGY & SHOPPER
MARKETING
•  Integrating media, digital and social, promotions, POS,
store events and more around valid shopper insights
•  “Playbook” approach consolidates objectives, tactics and
calendars for all stakeholders
•  Seamless execution at every level: national to local,
channel-wide to account-specific
•  Includes trade + sales team incentive programs, sell-in
support, dealer loaders, co-marketing
TRG
TRG
19
STRATEGIC PARTERSHIPS & ALLIANCES
•  TRG is best-in-class at forging and executing promotional alliances tailored to objectives, budget + timing.
TRG
TRG
20
PRINT PRODUCTION
•  Print and POP/POS design
•  Large formats + litho printing
•  Screen printing
•  POP/POS displays
•  Game pieces + scratchcards
•  Custom packaging
•  Signage (exterior & interior)
•  Vehicle wraps
•  Print-on-demand
•  Direct mail
TRG
TRG
21
SHIPPING & FULFILLMENT
•  Complete services for storage, inventory, security and shipping
•  38,000-square-foot warehouse and fulfillment center
•  POP/POS assembly + distribution
•  Turnkey fulfillment for sampling, prizes and rebates
•  Custom kitting, pick-and-pack, specialized mailings and more
•  Online order processing and real-time inventory management
TRG
TRG
22
20+ YEARS OF CLIENTS & CATEGORIES
TRG
TRG
23
DEALING IN THE DETAILS
TRG
TRG
• 
TRG handles all rules and regulations writing
• 
We keep best-in-class legal counsel on call
• 
Each program meets every federal and local regulation
• 
Can be legally vetted in over 40 countries worldwide
• 
Indemnification for you against any liability
• 
One of a few agencies able to manage all hiring
paperwork, permitting, insurance, bonding and tax
requirements and provide scrupulous recordkeeping
• 
We maximize efficiency and minimize exposure for you
24
TURN UP THE VOLUME ON R.O.I.
TRG works with you during early planning to
create custom metrics that measure against
your objectives:
•  Purchase (whether trial, on-site,
downstream, return purchase)
•  Trials/Demos
• 
• 
• 
• 
• 
Conversion Actions
Social Media Analytics
Media Impressions
Partner Impressions
PR Impressions
TRG can integrate our reporting tools with a
client’s own dashboard/API, if needed.
TRG
TRG
25
CASE STUDIES:
EXPERIENTIAL & FIELD
TRG
TRG
26
CASE
STUDY
SOCAL GAS SOLAR-HEATED
WATER TOUR
CHALLENGE
•  Phelps Total Marketing and SoCal Gas turned to
TRG to get the word out about Solar Heated
Water options for California homeowners.
SOLUTION
•  TRG concepted, designed, staffed and is executing an
experiential education tour hitting the road during Summer 2014
•  The SoCalGas Solar Heated Water Tour is educating consumers
on the benefits of installing solar water heating systems in their
homes, both to their own pocketbooks and to the environment
•  Using a pod trailer with a demo solar water heating system
powered by actual solar panels, as well as video displays,
infographics and more, the tour is driving engagement and
activation at festivals, fairs, public plazas and other high-density
locations
TRG
TRG
27
CASE
STUDY
HALLMARK CHANNEL
COUNTDOWN TO CHRISTMAS
CHALLENGE
To raise awareness and tune-in for its annual holiday programming event, Countdown to
Christmas, Hallmark Channel looked to TRG to deck the halls with a fresh-cut idea in field
and experiential marketing.
SOLUTION
•  We partnered Hallmark Channel with 100 local independent
Christmas tree lots in ten major markets across the country,
from New York and Boston to Chicago, Atlanta and Seattle
•  Families on the hunt for the perfect live Christmas tree could
visit a Hallmark Channel-branded lot with free giveaways,
including information about entering the Snow Much Fun
online sweepstakes
•  Brand ambassadors wearing Countdown to Christmas
beanies were on hand in our lots to hand out free plush
reindeer antlers for the first 200 kids!
TRG
TRG
28
CASE
STUDY
AYSO #SOCCERFEST2014 WORLD
RECORD EVENT
CHALLENGE
Get the word out about the American Youth Soccer Organization’s 50th
Anniversary, with a unique event that would engage families nationwide!
SOLUTION
•  TRG helped AYSO set the first world record for the Biggest Pick-up
Soccer Game on Earth on Saturday, May 3, as 14,628 youth soccer
players in nearly 140 communities across the U.S. joined up to celebrate!
•  The Regan Group was there from the start in helping to find sponsors
and partners for the event, distributing PSAs, and staffing and executing
it
•  We handed out thousands of samples of Dole products, too, as part of
the event sponsorship strategy we helped pull together.
•  It's just the first of several programs TRG was involved in as part of an
overall strategy to get people to help celebrate an organization and a
cause that have created enormous good in communities coast to coast.
TRG
TRG
29
CASE
CASE
STUDY
STUDY
FORD FUSION & RENT THE
RUNWAY POP-UP EVENTS
CHALLENGE
Communicate the “affordable style” of the Ford Fusion and
Rent the Runway via a truly hands-on experiential
encounter with both brands!
SOLUTION
•  TRG, Ford and Rent The Runway delighted stylish
women coast to coast by hosting elegant outdoor
"Test-Drive Style" pop-up events in NYC and LA
•  We used high-traffic venues - Columbus Circle in New
York and the Americana at Brand in Los Angeles
•  The Ford Fusion experience including a guided walkaround, in-car experience and an Active Park Assist
demonstration
•  In-car photo booth that could post to social feeds
•  The Rent The Runway styling station included dresses,
accessories and changing rooms
•  Also had a manicure station and refreshment station
RESULTS
•  A positive, high-traffic event that satisfied both brands
and generated viral awareness far beyond the actual
footprint
TRG
TRG
30
CASE
STUDY
T-MOBILE SIDEKICK
BLINK 182 TOUR
CHALLENGE
Develop a brand alignment campaign for T-Mobile Sidekick to solidify its positioning
among young, influential tastemakers.
SOLUTION
A traveling backstage experience was created at Blink 182 concerts allowing our audience
to go hands-on with T-Mobile products.
•  Consumers were invited to an exclusive backstage area that had an energetic branded
vibe (a “Magenta Room” rather than “Green Room”) that drove positive associations
with the brand
•  Upbeat, attractive brand ambassadors connected with our consumers and walked them
through interactive demos of products, apps and games
•  An overlay sweepstakes captured consumer data by giving people a chance to win the
ultimate – an opportunity to party with the band!
TRG
TRG
31
CASE
STUDY
NIKON THE CHASE @ SXSW
CHALLENGE
Katalyst approached TRG to create a “stunt” at SXSW that would engage consumers with
Nikon’s “The Chase” mobile tour, with a big social/online buzz constituent.
SOLUTION
A unique giveaway experience that spoke to our 18+ target audience by leveraging
Nikon’s celebrity face, Ashton Kutcher:
•  “The Chase” was both on-the-ground and online, as he posted contest info on Vimeo
and invited viewers to join him at SXSW – if they could catch him!
•  Clues to his location were “leaked” via Nikon’s Facebook and Twitter feeds and on
Ashton’s personal feeds
•  To win prizes, participants needed to use FourSquare on their mobile to check in at the
actual locations we clued them to
•  A full-force street team generated mass word-of-mouth across various SXSW events
•  “The Chase” ended with Ashton engaging participants on and off the bus and handing
out prizes like Nikon gear.
TRG
TRG
32
CASE
STUDY
PAUL FRANK’S ACADEMY OF
AWESOME TOUR
CHALLENGE
Create renewed awareness around the Paul Frank brand and distinguish Julius as a
standalone PF character while introducing others, and incorporate partners and
retailers
SOLUTION
A 50-stop tour supported Saban Brands’ mission of taking the beloved brand to the
places and people designated as “awesome” as the “Academy of Awesome”
leveraged…
•  An overhaul of the famous Paul Frank Winnebago, creating a roadworthy lounge
•  A complete event set at each stop including a Mobile Museum of vintage PF items,
Ping Pong, custom silk-screened giveaways and performances by our “Battle of
the Bands” participants
•  A pre-promotion drove initial buzz, while an “Academy” microsite provided
pertinent info, tracked the event, posted event photos and more
•  550,000 event impressions were delivered, plus 1,175,000 over-the-road
impressions and nearly 28,000 unique microsite visitors
TRG
TRG
33
CASE
STUDY
BANDAI POWER RANGERS 15TH
ANNIVERSARY TOUR
CHALLENGE
Bandai approached The Regan Group to build excitement and demand for the new
Operation Overdrive Mega Mission Helmet toy.
SOLUTION
•  TRG developed an integrated campaign that included a Power Rangers 15th
Anniversary Tour that toured nationwide, including a stop at ComiCon in San Diego
•  Brand ambassadors encouraged fans of all ages to demo the new Power Rangers Mega
Mission Helmet toy and distributed branded headphones promoting the brand’s online
and social channels, tour dates and the latest news
•  The tour footprint included:
•  Power Rangers Demo Station featuring the new toy
•  A :30 sizzle video
•  An interactive “Vote For Your Favorite Power Ranger” booth where people
could also learn about the 15th Anniversary Tour
•  “Power Rangers” who posed for photos and autographs
TRG
TRG
34
CASE STUDIES:
DIGITAL & SOCIAL
TRG
TRG
35
CASE
STUDY
TITANFALL GIVEAWAY
SWEEPSTAKES
CHALLENGE
Support the launch of Titanfall, Electronic Arts’ huge new Xbox One and PC game as it
was released through the critical Walmart account channel.
SOLUTION
TRG developed a sweepstakes program as engaging as the game itself:
•  A Parallax-enabled responsive microsite gave users a motion-filled, explosive
experience that echoed the game
•  They could earn bonus sweepstakes entries – by following our promotional partner, 5Hour Energy, on Twitter and Facebook, and by watching special video content
•  The prize pool was a gamer’s quick-twitch dream:
•  Second prizes: Titanfall Collector’s Editions, gamer’s guides and 5-Hour Energy
•  First Prize: an “ultimate gamer’s package” with a 65” SurroundSound TV, an Xbox
all-in-one entertainment system, a year’s worth of EA Xbox titles and a half year’s
worth of 5-Hour Energy
•  The Grand Prize: a trip to San Francisco for the winner and 3 friends featuring a
guided tour of EA HQ, spending cash and a year’s supply of 5-Hour Energy
•  Results were “Titanic”– with a +60% conversion rate!
TRG
TRG
36
CASENBC
STUDY
THE VOICE SPRINT FRAMILY
SWEEPSTAKES
USER-GENERATED
CONTENT
NATIONAL
SWEEPSTAKES
TWITTER
MICROSITE
MOBILE/
RESPONSIVE
INSTAGRAM
CHALLENGE
When NBC wanted to give fans of The Voice their own voice in a strategic partnership promotion
with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media,
desktop or mobile.
SOLUTION
•  Viewers were asked to create a short video explaining which artist they’d want in their “Framily”
and enter it…
•  At microsite -- by posting their video at our special TRG-created microsite
•  Via Twitter – by following The Voice on Twitter, then posting their video along with the
hashtag #VoiceConnect
•  Via Instagram -- by posting their video with the hashtag #VoiceConnect
•  One lucky “Top Fan” won a VIP trip for two to attend a taping of the show, go backstage, and
was featured in a special Tweet from @NBCTheVoice.
TRG
TRG
37
CASE
CASE
STUDY
STUDY
ANIMAL PLANET PUPPY BOWL X
CHALLENGE
Discovery Networks and Animal Planet called on The Regan Group to put a little more
bite in the Puppy Bowl, their adorable version of the "other" big game, with a unique
“second screen” experience.
SOLUTION
TRG came up with a first-ever interactive fantasy game to drive tune-in and engage
viewers for Puppy Bowl X (2014):
• 
Our Facebook-based platform allowed users to browse through puppies and add
them to their team, share their puppy team with friends, then compare their team’s
“score” to those of friends who participated
• 
On game day, users received multiple notifications reminding them to watch the
game and check their team's performance
• 
The concept helped Animal Planet’s ad sales team land a marquee sponsor (AT&T)
before launch, and 12,269 teams were created as The Puppy Bowl itself saw a
record 13.5MM viewers!
TRG
TRG
38
CASE
CASE
STUDY
STUDY
HALLMARK CHANNEL CEDAR COVE
CHALLENGE
Help launch the debut season of The Hallmark Channel’s big new show, Cedar Cove, and get
prospective viewers deeply engaged with its characters, storylines and setting.
SOLUTION
TRG created a microsite featuring a “virtual Cedar Cove” where users could explore the seaside
community, encounter its characters, find and collect hidden digital tokens, and more.
• 
Acquiring hidden digital tokens unlocked
special show content, scenes, etc., driving
stickiness, re-visits and buzz.
• 
A sweepstakes with iloveinns.com and its 1200
participating B&Bs awarded a grand prize of an
annual vacation for the rest of your life.
• 
Another engagement incentive: a two-nightsfor-one offer.
• 
Microsite entries totalled 950,810!
TRG
TRG
39
CASE
STUDY
VILLA FRESH PASSPORT TO ITALY
FACEBOOK SWEEPS
CHALLENGE
Create a social sharing strategy to drive followers and Facebook buzz for sit-down
chain Villa Fresh Italian Kitchens.
SOLUTION
Entrants increased their chance of winning by getting their Facebook friends to
enter, and “board their gondola.”
• 
• 
• 
It was hosted via a Facebook tab, and
supported with in-store POS, weekly eCRM
mailings, Facebook posts and more.
Users could check their “gondolas” regularly to
see which friends had opted-in
The most successful promotion ever for Villa, it
saw 9,150 total entries, 9,057 new Facebook
LIKEs and 435,005 total impressions
TRG
TRG
40
CASE
STUDY
DISCOVERY CHANNEL STRIKE
GOLD MOBILE INSTANT WIN
CHALLENGE
Create awareness of Discovery Channel’s Gold Rush program in
an innovative way that spans digital devices.
SOLUTION
Via mobile devices, a program can deliver surprise-and-delight
through very tactile “game”-style interactions. That’s what we
did for Gold Rush through this uniquely-interactive instant-win
promotion:
• 
Entrants could “pan” for prizes by literally shaking their
mobile devices or swiping the screen
• 
Provided a unique and memorable engagement
• 
Delivered an evocative experience that was truly “on-brand,”
derived straight from the show’s own themes and content
• 
We saw 80,000+ downloads and huge virality for the
program!
TRG
TRG
41
CASE
STUDY
BATES MOTEL SOCIAL
SHARING EVENT AT SXSW
CHALLENGE
To integrate a live experience with a bleeding-edge social sharing strategy
for A&E’s new series, Bates Motel, at SXSW.
SOLUTION
•  TRG leveraged the fact many SXSW attendees value novel experiences,
first and foremost – and we delivered one!
• 
• 
• 
• 
TRG
TRG
The actual shooting set from Bates Motel was transported to Austin
Attendees could create a short personalized video right on the set that
was instantly tuned into a GIF flipbook
As a GIF, it was sharable across social media or via email to all their
friends
Deployed for four days at Buffalo Billiards in Austin, the lines were nonstop, with tremendous viral lift in the days after the event…and Bates
Motel was one of A&E’s best-ever premieres
42
CASE
STUDY
BEN 10 OMNIVERSE
AUGMENTED REALITY
CHALLENGE
To promote Cartoon Network’s new show and drive toy sales
among 5-10-year-old boys!
SOLUTION
TRG partnered with Bandai to launch a 3D augmented reality
promotion that rewarded Ben 10 Omniverse toy purchases.
•  By holding up one of the new toys to a webcam and entering
the UPC code, kids could unlock one of five alien masks that
turned their onscreen faces into one of Ben’s alien buddies
•  New masks were revealed each week, so as kids brought home
new products, they could gain more unlocks and be
automatically entered into a sweepstakes
•  The sweeps awarded a private Ben 10 premiere party with 50 or
more of their friends at a local theater!
•  Results? 84,000 site visits and 7,700 entries!
TRG
TRG
43
CASE STUDIES:
SHOPPER & RETAIL
TRG
TRG
44
CASE
CASE
STUDY
STUDY
8TH CONTINENT SOYMILK
INTEGRATED CAMPAIGN
CHALLENGE
Help 8th Continent Soymilk compete with the big brands in a very
competitive category.
SOLUTION
•  Store events, street team intercepts, a revised website, promotional
microsites, Facebook tabs, banner ads and multiple account-specific
overlays and more were integrated behind a series of cadenced
promotions to re-position the brand
•  We negotiated a tie-in with recording artist Sara Bareilles, delivering a
VIP concert experience as one of our promotional overlays
•  Sampling teams in key markets distributed thousands of trial samples
per day
•  Field teams visited athletic events, charity events, MLB games, farmers
markets, street fairs and festivals.
•  The big result? 6% year-over-year sales growth!
TRG
TRG
45
CASE
CASE
STUDY
STUDY
BARBARA’S BAKERY THE LEGO
MOVIE PARTNERSHIP
CHALLENGE
To create consumer awareness and retailer sell-in for Barbara’s, TRG used
multiple building blocks to assemble a program around a partnership with
The LEGO Movie.
SOLUTION
•  Custom packaging merchandised the program on 1.5 million cartons of
cereal
•  A digital consumer sweepstakes leveraged Facebook &
BarbarasGiveaways.com:
•  Daily giveaway of either one Grand Prize trip to LEGOLAND California
or Florida, The LEGO Movie, LEGO building sets, movie merchandise,
movie tickets, Barbara’s prizes and more
•  A national in-store promotion featured…
•  In-pack promo codes offering $5.00 off The LEGO Movie purchase or
$1.00 Barbara’s coupon, and an in-pack 40% off coupon for
LEGOLAND Parks or LEGOLAND Discover Center admission
•  Results? The sweepstakes saw 20,629 entries – a conversion rate of over
52%, and the brand added over 14,000 Facebook and over 4,500 Twitter
followers
TRG
TRG
46
CASE
STUDY
PARAMOUNT FARMS RETAIL
PROMOTIONS
CHALLENGE
Create a broad range of account-specific, product-specific retail programs
to support Paramount Farms, the world’s largest grower and processor of
almonds and pistachios.
SOLUTION
•  TRG has executed over 50 various shopper marketing/POS,
sweepstakes and digital programs
•  Included eye-catching displays of all types, including in- and out-ofdepartment displays and cross-merchandising
•  Sweepstakes were calibrated to the brands and target audiences, with
travel-focused, male-focused and family-focused variations
•  Participation by top national major retailers and large regional
independent chains
•  Key account programs, re-skinning and overlays were part of the total
program mix
•  Programs averaged over 260,000 online sweepstake entries apiece
TRG
TRG
47
CASE
CASE
STUDY
STUDY
BEYBLADE BATTLE ASSOCIATION
CHALLENGE
How do you keep older fans still engaged with your toy brand – and still attract
younger kids? That was Hasbro’s challenge, and they brought it to TRG.
SOLUTION
•  TRG created the Beyblade Battle Association (BBA), a competitive “league” that
would appeal to older kids – and be aspirational to younger ones!
•  We delivered retail-tainment activations at Walmart, Target, Toys ‘R’ Us, Burger
King and other retailers to support the initiative, capturing incremental display,
delivering sales training and holding actual “BBA Tournaments” in the stores
•  Kids could go online to get “Beyblade certified” to compete in our events
•  Event pre-awareness including flyers, local media buys, an official BBA website
and Beyblade member email blasts
•  TRG produced 3 BBA National Championship events and a World Championship
event, and worked with Beyblade to develop new product ideas inspired by the
BBA platform
•  Results? $6MM in estimated added value media, 3.8MM impressions with kids
(ages 8 14) and parents via ads, event and web, 378,962 Unique web site
visitors from the West and East Coast Championships
TRG
TRG
48
CASE
STUDY
IRVINE COMPANY BLACK FRIDAY
FRENZY
CHALLENGE
The Irvine Company has called on us for several years us to raise
awareness of Black Friday events at The Market Place, Fashion Island,
and Irvine Spectrum, three of the most-trafficked malls in Southern
California.
SOLUTION
•  Teams ran multiple promotions with hourly $1,000 Shopping
Spree Giveaways and the Black Friday Frenzy Sweepstakes good
for a grand prize $10,000 spree!
•  Footprints included car walkarounds and uploadable photo opps
with a featured high-style automobile each year, like the Fiat 500
or Cadillac CTS
•  Street teams handed out flyers at the retail locations prior to the
big (shopping!) day, and had one-to-one engagements with
consumers to get them to come back for the Black Friday event
•  Event footprints were set up in a prime location at each mall’s
hub, maximizing visibility and foot traffic
TRG
TRG
49
CASE
STUDY
PARROT AR.DRONE @
BROOKSTONE
CHALLENGE
• 
TRG was called in to help deliver a truly cool at-retail experience at Brookstone stores to drive
awareness of Parrot’s exclusive new product, the radio-controlled AR.Drone quadricopter.
SOLUTION
• 
A unique event footprint allowed for exciting live demos of the drones, driving shoppers into
adjacent Brookstones
• 
TRG conducted extensive sales training for Brookstone staff
• 
Each footprint was a unique multimedia environment including video, demos, an “aerial
obstacle course,” photo ops, branded dog tag premiums and bags
• 
“Wanted: Pilots” messaging drove signups to receive more information – as did our attractive
“AR.Drone Girls” brand ambassador teams
• 
The program was supported by a viral video campaign featuring Steve Nash and P.Rod, as well
as Facebook and Twitter integrations
Over $1.2MM in earned media impressions were seen, with a total of 10MM media impressions
• 
TRG
TRG
50
WHY TRG?
TRG
TRG
• 
We offer 20+ years of creating results-driven activations across every relevant touchpoint
• 
We’ve earned a reputation for flawless execution.
• 
From planning to activation, consumer insights drive our work.
• 
You get the services of an all-star team that s delivered at the highest level.
• 
Each project is backed up by a turnkey infrastructure to handle every detail.
• 
We keep at the forefront of innovation in field, live event and experiential technologies
that drive quantifiably better results.
• 
We manage your business with an entrepreneurial and no-nonsense mindset.
51
THANK YOU!
On behalf of our team, we appreciate this chance to
share our capabilities. We look forward to helping
you with any challenge you need answered.
Patti Regan
[email protected]
Erik Stroman
[email protected]
THE REGAN GROUP
www.theregangroup.com
310-675-6161
TRG
TRG
52