complete book - Eisman Design

The Company
RICARDO BEVERLY HILLS, INC. IS A GLOBAL LEADER SPECIALIZING IN
THE DESIGN, INNOVATION AND MARKETING OF LUGGAGE AND TRAVEL
ACCESSORIES. FOUNDED BY RICHARD “RICARDO” GIBBS IN 1978 IN
BEVERLY HILLS, CA, THE RICARDO BEVERLY HILLS BRAND WAS THE
CATALYST FOR EVERYTHING THE COMPANY HAS BECOME NEARLY
40 YEARS LATER.
We are committed to delivering
inventive, high quality travel solutions
at compelling values to discerning
travel enthusiasts around the world.
Today, Ricardo Beverly Hills is an international
company with corporate headquarters in the
greater Seattle area. We are committed to
creating effortless travel experiences for our
community through our proprietary brands
RICARDO BEVERLY HILLS®, SKYWAY®,
RBH™ and STEPHANIE JOHNSON™, as well
as private label and licensed brands.
Our dedication to excellence extends into
everything we do. When it comes to our
products, it means we are committed to
using only the highest quality materials
with the highest level of craftsmanship. This
attention to detail results in superior products
and countless opportunities to share genuine
product stories
As an American-owned-and-operated
company, we have world-class global
distribution spanning four continents and
more than 20 countries. Our brands are
available online at ricardobeverlyhills.com,
skywayluggage.com, stephaniejohnson.com
and at major department stores, specialty
stores and online retailers domestically and
internationally.
We’re motivated by creativity, captivated
by the West Coast and obsessed with
quality. Join us. Your next adventure awaits.
THE BUSINESS
RICARDO BEVERLY HILLS IS COMPRISED OF OUR CORE
PROPRIETARY BRANDS AND LABELS.
We value the importance of a diversified business model when it comes to the
continued growth and success of our company. With this in mind, we focus on
building global lifestyle brands that appeal to different consumer segments.
CORE BRANDS
MULTI BRAND
LICENSES
PRIVATE
LABELS
OUR BRANDS
WE HAVE BUILT A DIVERSE BRAND PORTFOLIO, GIVING US
A UNIQUE POSITION IN THE MARKETPLACE.
HOW WE BUILD BRANDS
WHEN BUILDING OUR WORLD-CLASS PORTFOLIO, WE
USE TOP INDUSTRY TALENT TO DEVELOP DISTINCT
DNA PLATFORMS FOR EACH OF OUR BRANDS. WE THEN
BRING THE CORE OF EACH BRAND TO LIFE THROUGH
CURATED LUGGAGE AND TRAVEL ACCESSORY DESIGN
CONCEPTS THAT CORRESPOND TO THE SUPERIOR
QUALITY STANDARDS OF OUR COMMUNITY.
Through exceptional distribution networks, we strategically merchandise these
curated collections to further showcase the unique characteristics of each brand.
THE RICARDO BRAND
CALIFORNIA INSPIRED
WE TELL GREAT STORIES
Ricardo Beverly Hills is an iconic American
brand that celebrates California’s West
Coast-inspired lifestyle through design
imbued with purpose, honesty and harmony.
Drawing inspiration from California and
embracing modern design influences, we
produce high-quality travel solutions that
are functional, clever and compelling.
We are inspired by the mix of refinement
and relaxation that defines California’s
lifestyle. This sensibility extends far beyond
our modern product designs into our
streamlined online shopping experiences
and other storytelling opportunities—it’s
an emotional connection that lasts far
beyond the point of purchase. We foster
real relationships between our fans and
the brand.
THE ULTIMATE TRAVEL
EXPERIENCE
Our fans favor a West Coast-inspired
lifestyle themselves. By sharing the stories
of our products, the most picturesque
places in California are brought to life. It’s
this high level of authenticity that bolsters
long-term relationships.
Ricardo Beverly Hills is committed to
creating an elevated travel experience—
one that is inspiring, memorable and
meaningful.
OUR COMMUNITY
We are loved by individuals who appreciate
life’s rich human experiences—those that
are inspiring, memorable and meaningful.
They are globally and culturally curious and
are focused on finding balance between
work and leisure. They are smart, in-theknow and want to experience new places.
They love the thrill of a new place and
would easily hop on a plane or car for a
weekend getaway. They regularly require
a shopping fix, and they make buying
decisions based on quality and value. They
have the ability to connect with brands on
personal and emotional levels.
THE RBH BRAND
BEVERLY HILLS INSPIRED
OUR COMMUNITY
An atmosphere of luxury, a reputation
of excellence and dedication to quality
design. This is the vibrant Beverly
Hills lifestyle in which RBH finds its
inspiration, in addition to its modern
architectural aesthetic. Translating into
an elevated travel experience for our
community, this influence is apparent in
the bold design statements and stateof-the-art performance of our elegant
luggage collections and func tional
travel accessories.
The RBH brand is embraced by individuals
who have an innate elegance about
themselves along with an appreciation
for quality design. They are confident,
successful in their careers and welltraveled with a diverse collection of worldly
experiences. They make purchases that
reflect their exquisite taste. They are
creative, love a good conversation and
are well read. They are fond admirers
of modern architecture and luxurious
design aesthetics, favoring a minimalist
design approach to their homes. They
expect nothing less in the bag they
choose to accompany them as they jetset around the globe.
Recognized for utility and admired
for style, RBH collections are true
representations of modern design.
Ideal for the confident jet-setter who
appreciates innovation and top-of-theline quality materials, RBH is a favorite
for discerning travelers across a range
of ages and lifestyles.
Our ambitions for the future at RBH
are sky-high, placing a high level of
importance on the latest technological
advancements and luggage industry
trends. Utilizing top-of-the-line materials
and modern composition techniques,
each season’s collections live up to
the reputation of its namesake and the
promise of an elevated travel experience.
Our thoughtful collections are designed
with this consumer in mind, using the
highest quality materials and paying
close attention to every last detail. Our
founder’s legacy comes to life through
this promise of an elevated lifestyle.
Using the latest design innovations and
material advancements, the RBH brand
provides a richer experience for the
most sophisticated travelers.
THE SKYWAY BRAND
LET’S GO ON AN
ADVENTURE TOGETHER
For over 100 years, Skyway has understood
your love of travel. That’s why our diverse
offering of luggage and travel accessories
focuses on quality materials, innovative
features and on-trend designs—to feed
your sense of wanderlust again and again.
OUR BRAND
Skyway is an iconic American brand
with a long tradition of unique designs
and quality craftsmanship. Today,
the brand continues to manifest its
respected reputation through constant
innovation as a globally recognized brand.
Characterized by modern silhouettes and
bold color statements, Skyway is the
perfect companion for the adventurer.
TRAVEL COMPANIONS
Our luggage does more than hold your
possessions. We add functionality to
whatever kind of trip you’re taking. We
are an extension of your personal style.
We make your travel experience better
because we stand by the ideals of quality,
functionality and modern style. We have
since 1910.
OUR COMMUNITY
Since 1910, Skyway has appealed to styleconscious consumers seeking a reliable
travel experience. Social, smart and
economically savvy, Skyway consumers
look for value, whether this means living
an active and healthy lifestyle or adopting
a utilitarian approach to everyday living
and shopping habits.
Our goal is to provide our community with
luggage and travel accessories that are
universal, reliable and complement their
adventurous lifestyle. Skyway consumers
like to explore, they value tradition and
they favor brands that show respect
for materials. Therefore, they adopt a
minimalist lifestyle and become loyal
ambassadors for the brands they love.
Since they love to travel and explore the
world, they embrace the motto “I would
rather live out of a suitcase if it meant I
could see the world!”
We hope to help them realize their
dreams through the power of creativity,
by providing well-made luggage and by
becoming their trusted companion along
the way.
STEPHANIE JOHNSON
TRAVEL CHIC
OUR COMMUNITY
It’s more than just a motto, it’s a lifestyle.
It’s about the intersection of fashion and
function. It’s about creating a stylish
haven for all of the essentials that make
you look and feel beautiful. It’s about
streamlining your suitcase, your carryon and your handbag. It’s about having
options—with bags that offer removable
components and multiple compartments
so that you can divide and conquer.
The Stephanie Johnson brand appeals
to the style-conscious woman for whom
organization is a top priority. Our large
product assortment allows us to reach
a wide ranging demographic of women;
everyone from college students to
working professionals to busy moms can
find something to suit her taste and style.
MAKING IT YOURS
With eye-catching silhouettes that run
the gamut from streamlined simple
shapes to multi-function cosmetic cases,
our bags possess convenient features like
removable pouches, zip pockets, snap-out
mirrors, brush pockets and clear plastic to
make cleaning the interiors clean a cinch.
Aesthetics are essential: Bags feature
bold prints and luxe fabrics, liners in
contrasting splashes of color and carefully
chosen details like Turkish silk knot zipper
pulls. While keeping a watchful eye on
the latest trends, our ultimate focus is on
creating beautiful, durable, classic pieces
that will stand the test of time and fit your
unique needs.
The Stephanie Johnson woman
appreciates luxury and careful attention
to design detail, but she also desires a
product that serves a practical purpose
and provides good value for the money.
She observes the latest trends, but
ultimately favors bags and accessories
with a clean, classic aesthetic that are
durable, travel well, and stand the test
of time.
Our products offer solutions to
streamline your suitcase in ways that are
both functional and fashionable (what
we call “traveling chic”) and are often
favored by frequent travelers. But they’re
also beloved by women who crave standout pieces designed to express their
unique style, and who want to make
their everyday lives and homes more
organized and more beautiful.
WE TRAVEL THE WORLD
With a world-class global distribution spanning four continents and more
than 20 countries, we are a globally recognized leader in quality luggage. Our
brands are available online at ricardobeverlyhills.com, skywayluggage.com
and stephaniejohnson.com and at major department stores, specialty
stores and online retailers in the United States and worldwide. We are an
American owned and operated company.
Our collections reflect high standards,
value and the spirit of the west coast,
seeking to evoke an emotional exchange
between the product and the customer.
Through our commitment to creating
effortless travel experiences, we remain
steadfast in our mission to deliver
quality luggage with a modern design
aesthetic at compelling price points.
So whether the journey is near or far,
Ricardo Beverly Hills can be trusted
to get you there in style.
Let’s go.
w w w. r i c a r d o b e v e r l y h i l l s . c o m
©2016 RICARDO BEVERLY HILLS, INC. ALL RIGHTS RESERVED
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