Sportingbet - Forestview

SEARCH ENGINE OPTIMIZATION
BET ON THE FIRST PAGE OF GOOGLE
MARKETING OBJECTIVE
Sportingbet.gr, a leading licensed sports and casino betting company, was eager to build up its organic traffic, increase visibility of its
website with search engines and increase conversions.
A clear goal was set to increase keywords rankings on Google.gr for a specific number of keywords.
SOLUTION
With extensive research, keywords were carefully selected with Sportingbet.gr based on their potential return on investment. Our
keyword evaluation equation took into account conversion rates, searches, competition and keyword ranking.
In order to implement the right SEO strategy that would push Sportingbet onto the 1st results page of Google.gr, ForestView performed
an on-site and off-site audit that led to a holistic inbound marketing strategy:
This approach combined:
a) The creation of original content
b) The selection of partner sites to amplify content
c) The integration of social strategy and content
Keyword hierarchy was then related to content and aligned with communication strategy. This approach defined the right content style
and “tone of voice” for social media presence, and Sportingbet’s blog. Taking into account the live nature of sports/betting, we created an
ongoing process where our SEO managers coordinated different marketing departments, content and design teams as well as 3rd party
editors.
The on-site audit identified all optimization actions for Sportinbet.gr, whereas our off-site audit created a link building framework,
identified content distribution partners and outlined important social metrics for the sports and casino betting category.
Through the strategic launch of relevant content and a fully integrated approach to inbound marketing and search engine optimization,
ForestView managed to catapult Sportingbet onto the first page of search engine results.
RESULTS
KEYWORDS
ORGANIC INCREASE
>60%
129.43%
122.99%
ΙΝ USER TRAFFIC
NEW VISITORS
OF TARGETED KEYWORDS APPEARED
ON GOOGLE’S 1ST PAGE
Cement your website’s position at the top of any search engine.
Contact us now at [email protected]