Manual identidad corporativa eng.cdr

CORPORATE
LOGO MANUAL
Graphic Design Regulations
Blumaq
R
Blumaq has achieved a leading position
thanks to the dedication and
commitment of every member of the
Blumaq team, who, day after day, put
into practice the basic principles of the
company, always looking forward to
new goals.
At Blumaq we make all the necessary
efforts to manage and keep our daily
“Total Quality” objective.This is a global
concept that includes product quality,
quality customer service and quality in
relationships with individuals and
organizations. Furthermore it also
means direct and clear communication
with all our interlocutors.
This is the reason why, from the
begginning, we at Blumaq have been
very careful with the creation and usage
of our Corporate Identity. This means,
an effort to correctly use the trademark,
the logotypes and the colors: the image.
This is the objective of this summary of
Graphic Rules, to make us respect and
unify our way of communicating.
Thank you.
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
VISUAL IDENTY
The Blumaq trademark is visually, represented with three different applications
of the sign according to the space available.
It is always better that the application
is used on a light background:
Use 1
When it has to be used on dark
background, the only solution is:
Use 2
Use 3
R
R
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Blumaq
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R
R
R
Blumaq
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
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Blumaq
USES OF THE LOGO
Blumaq is represented in the market by means of the two trademarks:
Blumaq and Blumoil.
The trademark is the visual sum of symbol and logotype.
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+
symbol
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=
logotype
BRAND
The trademark characterises and identifies Blumaq and the services
Blumaq offers. This trademark is our signature, possessing definitive features
that may not be altered. This is the reason why the trademark never represents
or identifies the company itself. The commercial name of the company is
different to the concept of trademark.
ACCEPTABLE
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Blumaq Madrid
UNACCEPTABLE
Madrid
Blumaq Madrid or any other branch is not registered as a trademark, so
it is not correct to use the Blumaq symbol with the name of a branch.
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
USE OF THE TRADEMARK
There is only one way of using the three applications of the Blumaq trademark.
These applications can only be used in the “format” shown bellow:
+ Blumaq +
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The symbol
cannot be used independently from the complete logo design.
The usage of the name Blumaq on its own is never correct.
The design of the 3 applications of the trademark is established and does not
admit any other distribution or variation.
The typography selected for the logo is HELVETICA and cannot be
substituted by any other. The spaces and the thickness of the letters are fixed,
and any change in this sense is considered incorrect.
ACCEPTABLE
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R
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Blumaq
UNACCEPTABLE
UNACCEPTABLE
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R
Must be used with Blumaq.
Must be used with the symbol.
UNACCEPTABLE
UNACCEPTABLE
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R
Blumaq
No other thickness from what is specified
can be used.
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
Only HELVETICA typing
can be used.
USE OF COLOUR
The colours used are: Pantone 300, Black.
100% Pantone 300 CVU
The formula CMYK:
C=100
M =43
Y=0
k=0
Black
The formula CMYK:
C=100
M=100
Y=100
K=100
The are only two correct uses of the colours. These two possibilities must
be applied with the maximum clearness possible. Depending, for example,
on whether the background is dark, the frame around the symbol and the
letters will be white or not.
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R
R
R
R
Blumaq
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
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Blumaq
The most complicated problem is the colour use when the background is
neither light nor dark, but of medium intensity. We can only solve it by
using the white framed logo.
No makeshift combination intended to solve the problem of a non defined
background will be trademark acceptable. When the background is not
white, the use of the brand will be the one for dark background, this is to
say, the white framed one.
ACCEPTABLE
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UNACCEPTABLE
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The colours of the symbol cannot
be altered.
UNACCEPTABLE
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The two uses of the trademark cannot be combined.
Manual de Identidad Corporativa / Blumaq S.A. 2012
POSITION
The logo must always be shown horizontally.
The logo cannot be framed by any other graphic element.
The diametrical layout of the trademark cannot be altered in any
way whatsoever.
UNACCEPTABLE
UNACCEPTABLE
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R
The logo cannot be used at an angle
UNACCEPTABLE
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The distance between elements
and the size of the trademark’s
design must always be respected.
Blumaq Corporate Logo Manual / Blumaq S.A. 2012
The logo can never be framed
by any other graphic element
BLUMOIL
Any problem that may occur when using the trademark Blumoil will be solved
according to the rule mentioned before for the trademark Blumaq.
The colours used are: Pantone 300, Black and Pantone 716.
Pantone 716 CV
The formula CMYK:
C=0
M=40
Y=80
K=0
Black
The formula CMYK:
C=100
M=100
Y=100
K=100
Pantone 300 CVU
The formula CMYK:
C=100
M =43
Y=0
k=0
There are only two correct uses of the colour.
These two possibilities must
be applied with the maximum clearness possible, depending on whether the
background is dark or light.
When the background is dark, the frame around the symbol and the letters
is white.
DARK BACKGROUND
LIGHT BACKGROUND
Use 1
Use 1
R
oil
oil
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MAINTENANCE PRODUCTS
MAINTENANCE PRODUCTS
Use 2
Use 2
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R
oil
MAINTENANCE PRODUCTS
oil
MAINTENANCE PRODUCTS
Any problem that may occur when using the trademark Blumoil will be solved
according the rule mentioned before for the trademark Blumaq.
Blumaq Corporate Logo Manual/ Blumaq S.A. 2012