Welcome to the December edition of the Oaks Embassy Newsletter!

December 2015
Welcome to the December edition of the Oaks Embassy Newsletter!
How We're Tracking
Sales & Marketing
December started off very strong this year. Following on
from November after the Pacific School Games and the
Australia vs New Zealand Cricket, occupancy held strong
for the first 2 weeks of December and finished up at 82%
for the month. This was largely contributed to the various
events around the city such as, Oprah, Stereo Sonic Music
Festival, Taylor Swift and Hugh Jackman.
This month Adelaide was the host city for Dreamtime 2015,
Tourism Australia’s signature bi-annual meeting and
incentive event and showcase. Dreamtime brought more
than 100 of the world’s top level travel and incentive buyers
from key destinations to Adelaide.
With Christmas approaching we saw mid-December
become very quiet, however it did pick up again straight
after to take us into the New Year.
Looking ahead to January, as most would flock to the
beach for the warm summer weather, there are still some
events in the city that will attract such as the Cricket and
Tour Down Under. January occupancy is opening at 64%.
The team attended several end of year events to
strengthen relationships with key clients, including the Phil
Hoffman Travel Supplier Christmas Party and Adelaide
Convention Christmas Business Hour. Staff also attended
OZFocus Travel Agent product update on Kangaroo Island.
The workshop enabled us to nurture relationships, create
awareness of developments throughout our properties and
ensure that our brand remains forefront of their mind when
making reservations.
On behalf of all of us at Oaks Sales & Marketing, we wish
you and your families a very Merry Christmas and a Happy
New Year.
Property Improvements
With the replacement of the lift buttons recently, there have
been some noticeable issues occurring. We thank
everyone for their patience during this time and rest
assured this matter is being looked into by the
manufacturer and hopefully all will be resolved soon.
The Coffee Club has a new seasonal special menu with
Summer Sliders and Summer Frappes with three flavors of
each to choose from. They are also currently trialing some
new operating hours Monday – Friday from 5:30am –
9:00pm.
Oaks Embassy also has conferencing facilities available
for conferences or meetings for up to 20 people. Please
don’t hesitate to contact us should you have any enquiries.
- Jenna Smith, Hotel Manager
Driving Business
Adelaide CBD benefited this month from entertainment
events including Ghost the Musical and The Hugh Jackman
Tour. This provided significant base in these properties to
assist in what is typically a slower month for corporate and
leisure business.
The opposite is said for Glenelg as Christmas Holidays
commence and leisure business is at its peak.
Call conversion numbers have been strong, and
promotional exposure key this month with continued focus
to maximize on all opportunities for increasing occupancy in
our hotels.