Media Kit - 10/13 Communications

Transcription

Tucson
2015 Media Kit
TARGETED RESULTS
CREATIVE THINKING
UNPARALLELED SERVICES
Driving Your Business
FORWARD
A DIVISION OF
Ahwatukee Foothills News ● ahwatukee.com
Arizona Interactive Media Group ● Clipper Marketplace
Daily News-Sun ● yourwestvalley.com
East Valley Tribune ● eastvalleytribune.com
Surprise Today ● Glendale-Peoria Today
Tucson Explorer ● explorernews.com
U and Your Home ● yourarizona.com
ALWAYS LOCAL
Tucson Local Media saturates the market as it reaches 255,000 readers
monthly. It covers all of the region with
a major focus on community news, business, entertainment, politics and provides a market for advertisers to reach
a well-desired demographic.
Owned by 10/13 Communications, Tucson Local Media includes The Explorer Newspaper, the northwest region’s
leading source for community news;
The Foothills News, which encompasses all of the Catalina Foothills; The Marana News, which covers Marana and
Pima County; The Desert Times, which
provides local content for residents of
southwest Tucson; Inside Tucson Business, the region’s leading source of
news for professional leaders; and the
Tucson Weekly, the region’s leading alternative newspaper, which is the go-to
publication for things to do, entertainment, political news and a unique look
at local issues.
No matter what the publication, the reporting is fair, accurate and exclusive
to the readers, whether it is online or
in print. Tucson Local Media will always
serve as your voice to all of Tucson.
Tucson Local Media
OUR MARKET POSITION
Tucson Local Media is a full-service media organization that can deliver your message to the
correct audience at the right time. Whether through the 255,000 readership receiving our
weekly, biweekly and monthly print editions, to more than 500,000 unique online visitors,
Tucson Local Media helps you find the most effective way to deliver your message.
From community news and entertainment to an in-depth look at cultural and social issues,
Tucson Local Media delivers now and in the future.
Tucson
Tucson Local Media
CIRCULATION
100% LOCAL READERSHIP
108,000 MONTHLY CIRCULATION
86,737 WEEKLY CIRCULATION
NEWSPAPER PENETRATION
EXPLORER NEWSPAPER
Areas: Oro Valley, Marana, Northwest Tucson.
Weekly Circulation: 35,000.
Print Edition: Every Wednesday
Delivery Method: 93% Residential, 7% Single Copy
FOOTHILLS NEWS
Areas: Catalina Foothills, La Encantada, Sunrise & Swan.
Monthly Circulation: 8,000.
Print Edition: Monthly
Delivery Method: 20% Single Copy, 80% Home Delivery
TUCSON WEEKLY
Areas: Tucson and surrounding areas.
Print Edition: Every Thursday
Delivery Method: 100 % Single Copy
DESERT TIMES
Areas: Avra Valley, Copper Crest, Picture Rocks, Tucson
Estates, The Foothills, Three Points, Robles Junction,
Southwest Tucson.
Montly Circulation: 6,500.
Print Edition: Monthly
Delivery Method: 100% Single Copy
MARANA NEWS
Areas: Town of Marana and surrounding areas.
Print Edition: Every Wednesday
Delivery Method: 93% Residential, 7% Single Copy
Tucson Local Media
INSIDE TUCSON BUSINESS
Areas: Mailed To Tucson Business Professionals.
Bi-Weekly Circulation: 5,600.*Paid
Print Edition: Every Other Friday
Delivery Method: 30% Mail, 70% Single Copy
Source: Circulation Verification Council 2015
READER DEMOGRAPHIC PRINT
Tucson Local Media’s audience is diverse with loyal readers from all over Southern Arizona. From the monthly and weeky community newspapers to the Tucson Weekly, we’ve
evolved in the digital age, and we continue to recruit a larger, diverse audience. We deliver to an audience with the disposable income that is spent in your local business.
COMMUNITY PAPERS
Explorer, Foothills News, Desert Times, Marana News
24% 24%
21%
39%
18%
10%
61%
3%
18-24
25-34 35-44
45-54
55-64
65 +
AGE
MALE/FEMALE
The majority of COMMUNITY PAPER
readers are between the ages of 35-54.
61% of readers are FEMALE.
39% of readers are MALE.
$$
INCOME
45% of readers earn
$75,000 to $149,999 per year.
TUCSON WEEKLY
39.1%
28%
32%
13.4%
11.6%
7.9%
18-24
25-44
45-54
55-64
68%
65 +
AGE
MALE/FEMALE
The majority of TUCSON WEEKLY readers
are between the ages of 25-44.
$$
INCOME
56% of readers household
income is $50,000 per year.
31.4%
24.2%
56%
20.5%
9.4%
35-44
45-54
44%
55-64
65 +
AGE
MALE/FEMALE
The majority of the INSIDE TUCSON
BUSINESS readers are between the
ages of 35-54
Tucson Local Media
$$
INCOME
38% of readers household
income is $100,000 per year.
Source: Circulation Verification Council 2013, Voice Media Group Survey
SPECIALTY PRINT SOLUTIONS
Tucson Local Media’s specialty print solutions allow clients to utilize different aspects of the
newspaper to effectively reach potential customers. Advertisers have the ability to incorporate their message into unique custom opportunities that stem from a unique spadea ad
position, stand alone inserts, as well as front page news. All of the specialty products have a
purpose to directly solve an advertiser’s need.
EXPLORER
The Explorer, April
April 16, 2014
Volume 21, Number 16
16, 2014
The Voice of Marana, Oro Valley and Northwest Tucson
40
Special Section: Kids Camp
Find out what camps to send your
children to during the summer|P15
www.explorernews.com
Country Thunder wrap-up
Arizona’s largest country music festival
ends with highest attendance to date|P29
9-1-1, what is your emergency?
Oro Valley
hosts national
synchronized
swimming event
EXPLORER
April 16, 2014
Volume 21, Number
INSIDE
The Explorer, April 16, 2014
INSIDE
40
16
The Voice of Marana,
st Tucson
Oro Valley and Northwe
n: Kids Camp
Special Sectio
your
camps to send
Find out what
the summer|P15
children to during
Arizona’
date|P29
attendance to
ends with highest
r emergency?
9-1-1, what is you
Randy Metcalf
The Explorer
E
Photos by Randy Metcalf/The Explorer
Marana police dispatcher Grace Neal started working with the department as a secretary 24 years ago and was the first dispatcher for the town.
Oro Valley, Marana dispatchers take the calls
Randy Metcalf
The Explorer
T
here is a job that only
about four percent of the
population is qualified
and capable of doing. At
this very moment, there are at
least two people in Oro Valley and two in Marana who
are doing it. This is the job as
a police 911 operator and dispatcher.
In both Marana and Oro
Valley, they sit in front of multiple screens, which display
maps and information, in a
dimly-lit room. Constantly,
the chatter over the radio is
in their ear as they decipher
what is needed and who.
Sonia Schreiber, who is
currently a lead dispatcher
for the Oro Valley Police Department (OVPD), has been
with the town for 10 years.
Through college, she studied
to be and thought she would
be a teacher. But after serving
as a military police officer in
the Army, she was attracted to
the environment and excitement of working for a police
department, but liked the lessdangerous side of working as
a dispatcher and operator.
“There aren’t very many
jobs out there that you can
leave and feel a sense of satisfaction and accomplishment,”
Schreiber said. “I think I just
realized that with this job that
I can kind of continue on that
level of satisfaction and accomplishment without seeing
face-to-face what goes on out
in the field.”
Shelia Blevins, who is the
communications supervisor
for Marana Police Department (MPD), was a preschool teacher before becoming a dispatcher and a 911
operator. As a teacher, she got
to know a police officer with
the Tucson Police Depart-
Oro Valley lead dispatcher Sonia Schreiber has worked with the town’s police
department for the past 10 years.
ment (TPD). He offered her
To become a dispatcher
a ride-along, and in doing so, and 911 operator is a yearlong
gave her a tour of the commu- process and is no easy task.
nications department.
Recently, in the Oro Valley’s
“I just walked through and department’s search to fill a
just said, ‘I want to do this.’ It vacancy within communicawas just an immediate ‘I can tions, it tested about 80 applido this,” Blevins said.
cants. Of that 80, 13 continued
She worked for TPD for 10 on to be reviewed by an oral
years, and has been with MPD
See Dispatchers, P10
for the past 17 years.
ven before the Oro Valley
Aquatics Center officially
opened last spring, town
officials were beaming
about the U.S. National Synchronized Swimming Championships event that was slated to take place more than a
year after opening.
Last week, 40 teams, consisting of swimmers, coaches
and other personnel, from
across the country, traveled to
compete in this national event
in Oro Valley.
Though it was touted as
a highlight, the center has
seen 18 competitions since
it opened including state,
regional, national, summer
league and high school meets.
Of those 18, more than half
were larger meets, such as
state and nationals.
Having events like those
locked in place and the town’s
pool on the map for the swimming circuit, the town has secured the 2016 U.S. Masters
Synchronized
Swimming
Championships, which will be
held in October of 2016.
“When we built this facility we had always envisioned
having a lot of state competition. But we have been really aggressive on our bids for
national competitions,” said
Greg Caton, the Oro Valley
Town Manager, as he watched
the competition take place
last week. “This is the fruit of
that labor.”
This past competition was
projected to bring in $429,543
to the town’s economy, which
is a portion of the $2.2 million
that was estimated to come
into the town during the
course of this year from the
center alone.
“The exposure that this
See Synchronized, P7
m
www.explorernews.co
up
Thunder wrapCountry
music festival
s largest country
Oro Valley
hosts national
synchronized
swimming event
Randy Metcalf
The Explorer
E
Valley
ven before the Oro
officially
Aquatics Center
town
opened last spring,
beaming
officials were
National Synabout the U.S.
Chamchronized Swimmingwas slatthat
pionships event
more than a
ed to take place
year after opening.teams, conLast week, 40
coaches
sisting of swimmers, from
and other personnel,
traveled to
country,
the
across
national event
compete in this
in Oro Valley.
touted as
Though it was
center has
a highlight, the
since
seen 18 competitions state,
it opened includingsummer
regional, national,
school meets.
league and high
than half
Explorer
Photos by Randy Metcalf/The
Of those 18, more such as
were larger meets,
dispatcher for the town.
ago and was the first
state and nationals. like those
as a secretary 24 years
with the department
Having events
and the town’s
Grace Neal started working
locked in place
Marana police dispatcher
for the swimpool on the map
town has seming circuit, the
U.S. Masters
cured the 2016 Swimming
Synchronized
after serving
which will be
be a teacher. But
Championships, 2016.
officer in
of
as a military policeattracted to
held in October
Randy Metcalf
this facil“When we built
The Explorer
the Army, she was and exciteenvisioned
environment
ity we had always
that only the of working for a police
state compehere is a job
having a lot of
of the ment
have been rebut liked the lessabout four percent
tition. But we our bids for
qualified department,side of working as
on
population is
ally aggressive
said
doing. At dangerous and operator.
and capable of
dispatcher
national competitions,”
there are at a
very many
Oro Valley
“There aren’t
this very moment,in Oro ValGreg Caton, the he watched
that you can
as
least two people
jobs out there
Town Manager, take place
Marana who
sense of satisley and two in is the job as leave and feel a
the competition the fruit of
nt,”
is
and accomplishme
are doing it. This
last week. “This
and dis- faction said. “I think I just
town’s police that labor.”
the
with
a police 911 operator
Schreiber
worked
has
that
was
that with this job
dispatcher Sonia Schreiber
This past competition
patcher.
on that Oro Valley lead
and Oro realized
to bring in $429,543
In both Marana of mul- I can kind of continueand ac- department for the past 10 years.
which
dispatcher projected
front
To become a yearlong to the town’s economy,million
Valley, they sit in
level of satisfaction seeing
$2.2
is a
which display
He offered her
t without
tiple screens,
is a portion of the to come
in a complishmenwhat goes on out ment (TPD). and in doing so, and 911 operator
no easy task.
maps and information,
a ride-along,
process and is
that was estimated
the
Constantly, face-to-face
a tour of the commu- Recently, in the Oro Valley’sa into the town during the
dimly-lit room. the radio is in the field.”
is the gave her
to fill
from
who
year
search
over
Blevins,
this
department.
Shelia
the chatter
course of
and department’s
supervisor nications
communicathey decipher
“I just walked through
in their ear as
communications
vacancy within
center alone.
that this
and who.
Police Depart- just said, ‘I want to do this.’ It tions, it tested about 80 appli“The exposure
what is needed
‘I can
a prewho is for Marana
13 continued
(MPD), was
Sonia Schreiber,
was just an immediate
cants. Of that 80, by an oral
dispatcher ment
before becom, P7
this,” Blevins said. for 10 on to be reviewed
currently a lead Police De- school teacher
and a 911 do
TPD
See Synchronized
P10
She worked for
for the Oro Valley has been ing a dispatcher
she got
with MPD
See Dispatchers,
partment (OVPD), 10 years. operator. As a teacher,
years, and has been
with
officer
for
past 17 years.
with the town she studied to know a police
Depart- for the
Through college, she would the Tucson Police
to be and thought
na dispatchers take
Oro Valley, Mara
the calls
T
Front Page
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newspapers. The front page of the newspaper is
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within any newspaper and this ad position allows
advertisers to have the best of both worlds with a
synchronized advertisement on the front and back.
INSERTS
Deliver your message to our readers through the power
of an insert that is placed strategically within the middle
of the newspapers. Allow readers to engage with your
advertising message for days, weeks and even months,
allowing you to always have a top-of-mind awareness
campaign throughout the distribution areas.
Insert printing options available
NEWS NOTES
Deliver your message clearly and concisely by utilizing
news notes (Post-it note) advertising. News notes are
placed strategically on the front page that will overlay
content on the newspaper. News notes allow a client’s
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KRAFT WRAP
If you are looking to make a big statement and put your message
front and center, the kraft wrap is the way to go. Wrapping around
the front and back of the main paper, the kraft wrap is great for
promoting specials, delivering a message, or raising awareness for
special events and programs happening in the region.
Tucson Local Media
DIRECTORY SOLUTIONS
Whether you are a small-to-medium-size business looking to drive traffic through the power of a
coupon, a service-related business trying to make your phone ring, or a church looking to advertise special services - Tucson Local Media has the answer for you within our directory solutions.
LOCAL CARD CONNECTION*
Display your small-to-medium-size-business with an effective cardsize ad within the local card connection directory. Perfect for service
customers or small local direct clients. All ad positions are
3.25 x 2 inches, and include spot color.
COUPONS*
Deliver your message with a special coupon that is unique
for readers. Ad positions are templated for increased
effectiveness. The ad is 3.25 x 2.75 inches.
WORSHIP GUIDE*
Display your church’s message and information within the Worship
Directory. Increase your exposure by allowing the public to view
hours, locations notice of any special services throughout the month.
Templated dimensions are 3.2153 x 1.3241 inches, and all ad positions
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SERVICE DIRECTORY*
Display your service business within the Service Directory, which caters to all
industries such as plumbing, landscaping, painting, housekeeping, handyman
and much more. Premium inside back cover placement. Ad dimensions are
1.575 x 2.25 inches. All ad positions are only available in black and white.
Call 797-4384 to place your ad
The Explorer, April 23, 2014
The Job Zone
The Northwest’s Newspaper
GENERAL EMPLOYMENT
Drivers-CDL-A: Great Benefits!
Paid weekly. Vacation/Holidays/401k.
Doubles, tanker, hazmat, 1yr exp.
Catalina Inn is Now Hiring for
the Night Auditor position. Shifts
include weekends and holidays.
Shift hours are from 11:00pm to
7:00am. Please apply in person at
15691 N Oracle Rd.
Dreaming of a New Job but
Don’t Want the World to Know?
Lucky for me,
jobs.explorernews.com
lets me explore jobs anonymously
so I can get matched to my dream job
without anyone finding out.
TRUCK DRIVER TRAINEES needed
in Phoenix! Become a driver for
Werner Enterprises! Earn $750/
week + benefits! NO CDL? NO
PROBLEM! CDL training available!
1-888-512-7114. (AzCAN)
EARN $500 A-DAY: Insurance
Agents needed: Leads, no cold
calls; Commissions paid daily;
Lifetime renewals; complete
training; Health & Dental
Insurance; Life License required.
Call 1-888-713-6020. (AzCAN)
Try Real-Time Job Matching and get hired
fast on jobs.explorernews.com
™
CDL A Truck Drivers Needed. Up to
$5,000 Sign-On-Bonus & $0.54
CPM. Solos & Team. Excellent
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The Explorer Newspaper has an immediate opening for an
Advertising Sales Executive.
We’re seeking an organized, self-starting, energetic person who
wants to grow with us. We offer a guarantee, commission and an
enjoyable, rewarding environment. Please send a cover letter and
resumé to:
Ryan Kedzierski
The Explorer Newspaper
7225 N. Mona Lisa Road #125
Tucson, AZ 85741
[email protected] EOE
www.explorernews.com
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The Job Zone is a great solution for employers looking to hire
help for their business. This combined with our www.YourAZJobs.
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Your online source for news in Northwest Tucson
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TUCSONLOCALMEDIA.COM PROFILE
Tucson Local Media continues to enjoy growth. Its readers are attractive to advertisers because they are well-educated consumers. The popularity of this site combined with a targeted and appealing local audience makes this a highly desirable place to advertise online. Each
ad campaign is carefully focused on key audiences, giving businesses a smart and effective
way to extend their reach locally.
FEMALE READERS
MALE READERS
39%
61%
28,458 unique visitors every month
93,000 + page views per month
86% traffic from Northwest Tucson
3.25 min average time user spends on site
$$ $60K
READER INCOME
average reader income
AVERAGE AGE
47 years old
HOMEOWNERS
73% visitors are homeowners
SOCIAL MEDIA
5,900 +
Tucson Local Media
fans/followers on Facebook and Twitter
INSIDETUCSONBUSINESS.COM PROFILE
InsideTucsonBusiness.com provides the Tucson community with current information on construction, real estate, business openings, promotions and up-to-date news on the economic
climate of the entire region.
MALE READERS
FEMALE READERS
56%
44%
84,000 page view per month
$$ 82
READER INCOME
% readers make between
$50K-75K
AVERAGE AGE
36 years old
EDUCATION
21% college educated
SOCIAL MEDIA
10,800 +
Tucson Local Media
fans/followers on Facebook and Twitter
TUCSONWEEKLY.COM PROFILE
TucsonWeekly.com isn’t your average newspaper website or just another way to read the
weekly paper. It’s an entirely different experience, with years of archives, new content on the
Range (our blog) all day and exclusive online contests and features.
54%
FEMALE READERS 46%
MALE READERS
495,000 page view per month
$$ 37
HOUSEHOLD INCOME
% of audience + $100,000
AVERAGE AGE
46 years old
EDUCATION
73% college educated
30% post graduate
SOCIAL MEDIA
41,500 + fans/followers on Facebook and Twitter
Tucson Local Media
INTERACTIVE SOLUTIONS
The future is now! If you have not been advertising online, you are missing a tremendous
amount of revenue that is going to your competitors who are taking advantage of multiple
digital solutions. With a robust digital product platform that encompasses everything from
digital display to front-page advertising on Google, Tucson Local Media strives to drive results through the power of the internet.
DIGITAL DISPLAY
With the power of digital display you can monitor results, which
include impressions as well as clicks so you can determine if your
online message is seeing a return on investment. Ad positions
include leaderboard and medium rectangle, drop down, peel back,
expandable, sequenced, back drop, and much more.
VIDEO ADVERTISING
Increase online exposure and get your message out to
the growing population of video users online. Our video
production is simple, to the point, and built to engage
your customers. All video is shot in high definition (HD) and
implemented onto YouTube.com. Production includes a
basic shoot and edit, minimum of 1 hour of HD shooting, full
editing with graphics, music and a completed video from 30
seconds to a 2 minutes and 30 seconds.
NATIVE ADVERTISING
Native advertising is the next generation of rich media
advertising. Have something you want to tell readers without
a traditional advertising block? Then native advertising is the
way to go. A native advertisement is an advanced advertorial.
While it’s still a paid advertisement, native advertising feels less
intrusive and thus increases the likelihood users will click on
your site, seek your services or buy your products.
EMAIL MARKETING
Another resource Tucson Local Media provides is email messaging.
Through our extensive database, we can reach thousands through our
weekly newsletters and specially-crafted email blasts.
Tucson Local Media
INTERACTIVE SOLUTIONS
RESPONSIVE WEBSITE DESIGN
Create the best user experience on all devices. Say goodbye to
spending money on multiple website updates. This cutting-edge
technology provides one website for your business that adjusts to the
size and resolution for every device – automatically! Get all the features
you need on one platform and easy-to-use content management
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your business. It’s just that easy!
REPUTATION MONITORING
Know what customers are saying about you. Don’t let bad reviews
shut you down. Everyone has an opinion and the internet provided the
megaphone. With 70% of consumers trusting online reviews, you can’t
afford to ignore what’s being said online. Monitoring and addressing
your online reputation has never been easier with your online dashboard.
LIST OPTIMIZATION
Get Listed. Get Found. Get customers. Are you losing customers due
to incorrect contact info? If a customer cannot reach you, you have
just lost out on a potential sale. Get more customers by increasing
your online credibility. Maintain up-to-date, consistent and visible
business information across top search engines and directories.
RETARGETING
Regain lost customers. Don’t miss out on lost business.
Today’s customers take time to research and reflect before
making a purchasing decision. Now you can keep in touch
and stay relevant to customers throughout their buying
decision. Plus, increase return visits to your website.
Tucson Local Media
READER ACTION STATISTICS
EXPLORER, MARANA NEWS,
FOOTHILLS NEWS, DESERT TIMES,
AFTER SEEING AN ADVERTISEMENT IN TUCSON LOCAL MEDIA,
83% OF READERS TOOK ACTION...
TOP NEWSPAPER READER PURCHASES
and
82% Dining
Entertainment
61% Auto
Accessories
44%
Furniture and
Home
Accessories
and
43% Lawn
Garden
19% Childcare
40%
Children’s
Apparel
and
75% Pharmacist
Prescription
and
53% Travel
Vacations
32%
Athletic and
Sporting
Equipment
77% Women’s
Apparel
and
40% TV
Electronics
32%
New and Used
Automobiles
Services
TOP WEBSITE READER PURCHASES
47% Movies,
etc.,
37% Office
Supplies
and
39% Health
Beauty
44% Pet
Supplies
and
29% Garden
Landscape
and
27% Eye
Sunglasses
42% Travel
20% Large
Appliance
31% Furniture
or
42% Wine
Liquor
29% Home
Re-decorating
15% Photography
Tickets
Tucson Local Media
OUR CUSTOMER PROMISE
Thank you for your interest in Tucson Local Media, the No. 1 source for
news, entertainment and advertising in Southern Arizona.
Tucson Local Media, which includes the Explorer, Tucson Weekly, Inside Tucson Business, Marana News, Foothills News and Desert Times,
is the No. 1 source in Southern Arizona for getting advertisers in touch
with our readers. Every week, our publications are picked up by more
than 100,000 readers and reach more than 200,000 people. Our goal
is to provide you, the customer, with the best advertising resource in
the region.
At Tucson Local Media, we value each and every business, from locally owned and operated businesses to national retailers. Our goal
is always to be the best advertising resource by holding ourselves accountable in numerous ways, including delivering tangible results, outstanding customer service and 120 percent effort every day to help
you grow your business. In short, we want to help make you money.
Our staff is here every day to help you understand the value of advertising and coach you through the process of making one of the most
important decisions your business can make. We look forward to working with you and for you and are available to answer any questions.
Paul Hay
Publisher
520-797-4384
[email protected]
Tucson Local Media
Tucson

Media Kit - 10/13 Communications

Transcription

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2015 Media Kit - 10/13 Communications