Market-at-a-glance - Smart Business Magazine

SMART
BUSINESS
market at a glance
Insight.
Advice.
Strategy.
®
®
AKRON/CANTON
Print Circulation: 4,000
Print Readership: 14,800
Counties covered: Medina, Portage, Stark,
Summit, Tuscarawas, Wayne
Decision-maker audience
Smart Business Akron/Canton saturates
senior management of organizations with 50
to 500 or more employees. These businesses
account for 85% of all buying power in the
local market.
Digital Circulation: 2,500
165%
98%
Total Impressions per Month: 17,300
1,351
1,152
1,179
820
239%
158
66
50-99
Market saturation:
Reaching the RIGHT COMPANIES
100-499
500+
Number of employees
Smart Business
circulation
Saturation increases as company size increases because we
understand that there are multiple decision-makers in larger
organizations.
U.S. Census
Bureau data
80%
Targeting senior decision-makers:
Reaching the RIGHT PEOPLE
Source: 2014 Smart Business Brand Report
Corporate and financial managers make up 80% of our audience.
This gives Smart Business Akron/Canton the highest penetration
of qualified decision-makers in the market.
19%
1%
Corporate
Mgmt.
Advertiser Services: (800) 988-4726
Operating
Mgmt.
Prof.
www.sbnonline.com • www.smartbusinessemag.com
SMART
BUSINESS
Insight.
Advice.
Strategy.
®
®
editorial content
Past Akron/Canton Cover Story Subjects
Infocision
Management Corp.
How Carl Albright shapes
a winning culture at
Infocision Management
Corp.
RPM
How Frank Sullivan
handles people that don’t
fit the culture at RPM
International
ALSO
Matco Tools
Tom Willis, President
Akron Children’s
Hospital
Bill Considine, CEO
The University of Akron
Luis Proenza, President
Lauren International
Kevin Gray, CEO
Myers Industries
John Orr, CEO
FirstEnergy Corp.
How Tony Alexander
energizes employees at
FirstEnergy Corp.
Business Growth
Awards
Annual coverage of
Cascade Capital Corp.’s
awards for sales and
employee growth in
the region
National Interstate
Alan Spachman, CEO
Summa Health
System
Thomas Strauss, CEO
Akron General
Medical Center
Alan Bleyer, CEO
The Will-Burt Co.
Jeff Evans, CEO
Audio-Technica U.S.
Smith Dairy Products
The Little Tikes Co.
How Steve Schmid keeps
Smith Dairy Products one
step ahead of the herd
How Tom Richmond uses
honest discussions to find
solutions at The Little
Tikes Co.
Phil Cajka, CEO
Fitness Quest
Bob Schnabel, CEO
Yoder Brothers
Tom Doak, Vice Chairman
FedEx Custom Critical
Jack Pickard, CEO
Baker McMillen
Bill Kimmerle, CEO
Westfield Group
The Timken Co.
Diebold
How The Timken Co.
reinvented the way it adds
value for customers
How Tom Swidarski
controls costs to
maximize returns at
Diebold
Bob Joyce CEO
OEConnection
Chuck Rotuno, CEO
Shearer’s Foods
Bob Shearer, CEO
AultCare
Rick Haines, CEO
Davey Tree
Doug Cowan, Chairman
Advertiser Services: (800) 988-4726
www.sbnonline.com • www.smartbusinessemag.com