targul international de mobila, echipamente si accesorii

TARGUL INTERNATIONAL DE MOBILA,
ECHIPAMENTE SI ACCESORII
Our target
SURFACE:
PAVILIONS:
30 000 sqm
Central Pavilion, C1, C2, C3, C4, C5, C6
EXHIBITORS:
VISITORS:
General public:
Specialist visitors:
350
24 000
21 500
2 500
Division
CLASSIC
DESIGN
COMFORT
KITCHENS
DECORATIONS and LIGHTING
ACCESSORIES
EQUIPMENT and MACHINERY
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Furniture: Class
Furniture:
Classic, Design, Com
Comfort,
Kitchens
BIFE-SIM is the ideal communication platform
between yourself and the market (producers,
importers, decorators, architects and designers)
as well as an excellent opportunity to meet with
new business [partners and sign profitable
contracts
The new Decorations and Lighting Show will thrill
the visitors with creative ideas that transform the
house into the ideal home according to your
family’s personality and preferences. Next to it,
the Chef’s Show creates a complete design
concept by using furniture items specially
designed to create the perfect atmosphere
► BIFE–SIM aims to encompass all the
available furniture styles and present the
public with a complete range of offers.
► BIFE-SIM presents ingenious ideas for any
type of space and taste.
► BIFE-SIM 2016 encompasses the entire
offer of equipment and utility vehicles for
the wood industry, designed to increase
the effectiveness of the production flow
and to implement new technologies.
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Equipment and machinery
BIFE-SIM is also the perfect occasion for
equipment,
tools
and
machinery
distributors, importers and suppliers to
interact with new clients and to
consolidate their relations with old ones.
Regardless of how big your company is,
BIFE-SIM helps you to promote it! The
international trade fair for furniture,
equipment and accessories brings the
possibility to present your offers to all the
visitors interested in new technologies and
in making the production flow more
efficient.
We wish to bring a various and complete
offer of equipment and machinery so that
the specialized visitors can compare the
advantages, weigh the offers and decide
where to invest in the future
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Accessories
Acces
sories and material
materialss
More than any event of its type, BIFE-SIM is the meeting
point between accessories and material suppliers and
the decision factors of the Romanian and foreign
furniture producing companies
The services that we provide as well as the entire
concept of the fair offer a foundation that guarantees
a successful participation at this event. Make the most
of this opportunity in order to keep in touch with the
market and close serious partnerships.
The biggest show dedicated to the
Romanian furniture industry will present both
tendencies as well as solutions on which the
specialized visitors can develop their
business on.
All the Romanian brands are to be present
at the fair, eager to present their newest
products and concepts.
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Why participate?
► signing contracts with potential
partners
► promoting your business by one of
the most efficient method;
► specialized advertising campaigns
to attract the general public and
specialized visitors
► all the suppliers of the area under
the
same
roof
–
furniture,
accessories, interior decoration,
machines and wood processing
equipment
► getting a real image of the profile
market – direct contact with the end
client and getting an immediate
feedback
► getting informed on the latest news
and tendencies
► Organizing practical demonstrations;
► Launching
your
company
or
strengthening your position in the
market
► Participate at the national wide event
of the year
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
The National Design Contest
The 9th edition of the National Design Contest aims to offer young
furniture and house deco designers the chance to make themselves
known.
By having a special advertising campaign the contest promotes all
participants who show functional and technological innovation by
using eco methods that allow the possibility of technical and serial
production.
The competition takes place in two stages, the winners shall be
announced during BIFE-SIM
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
What did BIFE
BIFE--SIM 2015 mean
mean?
?
BIFE-SIM has surpassed, year after year the expectations of both the
visitors and the exhibiting companies thus becoming a pillar of this
type of events both nationally and internationally
What did BIFE-SIM 2015 mean?
► a 5 days event
► 22.000 visitors
► 300 exhibitors from Romania, Bulgaria, Germany, Italy, Moldavia,
Poland, Ukraine and Hungary
► 7 exhibition pavilions
► 30.000 sqm of occupied exhibition areas
► 5 theme shows: The Classic Show, The Design Show, The Comfort
Show, Chef’s Show, The Decoration, Accessories and Materials Show,
The Equipment Show – Cars and Utility Vehicles
► Remarkable personalities of the architectural field at the 4th edition
of the “Design Conference” whose theme is the Urban Design
► The National Design Contest nominated its winners – future
designers of furniture pieces
► 5.000 furniture pieces and accessories
►Thousands of clients requested offers (which later became orders)
Targul international de mobila, echipamente si accesorii
14 – 18 septembrie 2016 | Romexpo
Advertising campaign
VISITORS AT
BIFE-SIM 2016
B2B –Wood, furniture and HoReCa specialists;
specialists;
CEOs of furniture producing factories or
companies; showrooms; retailers and merchants;
administrative representatives; research institutes;
real estate agents
B2C –General public, visitors that intend to buy
the newest pieces of furniture and accessories.

National level channels
BIFE-SIM 2016 benefits from a widely spread advertising campaign
via partnerships with Intact Media Group, high profile stations
around the country and the most prestigious national and
international publications.
•
TV: TVR, Antena1, Antena 3, Pro TV, Realitatea, B1and Prima
TV;
•
Radio: radio spots on Radio Romania Actualitati, Radio ZU,
Europa FM;
•
Print press: layouts in: newspapers, mass-market placed
magazines and specialized press;
•
Online – reclame, stiri, proiecte speciale si bannere online pe
portal-uri, site-uri de specialitate, site-uri de business;
•
PR campaigns: news, advertorials, interviews, press releases, TV
shows
•
Indoor: advertisement in the City Mall movie theaters,
billboards, posters, brochures, personalized displays, flyers;
•
Outdoor: billboards placed in central locations and unipoles on
DN1 andA2.
Targul international de mobila, echipamente si accesorii
14 – 18 septembrie 2016 | Romexpo
Advertising campaign
Direct Marketing
BIFE-SIM is also about targeted advertising.
We have a data base of over 15.000 people and we maintain a
permanent connection wit the target public.
Mailing
e-mail – the latest news of the industry, information about the
events, interviews with company representatives.
Social Media campaigns, personalized newsletters with the latest
news of the exhibiting companies
Sampling flyers in areas of intense traffic: subway exits and road
crossings in areas of intense traffic
International advertising
External partnerships on the profile markets of
Germany, Great Britain and Russia.
International
fairs:
Kiev
Expo,
Salone
Internationale del Mobile (Milan), Maison and
Objet(Paris),
Mebel
(Moscow),
Malaysian
International Furniture Fair - MIFF (Kuala Lumpur)
Website-ul evenimentului dispune si de o
varianta in limba engleza, este interactiv si
actualizat in permanenta.
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Participation fees
Participation fee: 150 Euro/company
Indoor area rent – A pavilion, central position:
•1 free side:
90 euro/sqm
•2 free sides:
94 euro/sqm
•3 free sides:
98 euro/sqm
•4 free sides:
102 euro/sqm
Indoor space rent – remaining areas of the A pavilion &
the C1-C6 pavilions
•1 free side :
83 euro/sqm
•2 free sides :
87 euro/sqm
•3 free sides :
91 euro/sqm
•4 free sides :
95 euro/sqm
Outdoor space rent:
30 euro/ sqm
Indoor standard stand construction: 15 euro/ sqm
Outdoor standard stand construction: 40 euro/ sqm
Minimum space to rent:
6 sqm
International trade fair for furniture, equipment and accessories
14 – 18 September 2016 | Romexpo
Contact
www.bife-sim.ro
Mihaela PANE - Romexpo Project Coordinator
Phone: +40 21 207 7000 / 1116
E-mail: [email protected]
Gabriela CHISE - APMR Project Coordinator
Phone : +40 21 315 5142
E-mail: [email protected]
Ana – Maria HACMAN [APMR]
Phone : 021.315.51.42
E-mail: [email protected]
Ana CRACIUN - Organizer Pav. C1-C3
Phone : +40 21 207 7000 / 1078
E-mail: ana. [email protected]
Anca IACOB - Organizer Pav. A and exterior platform
Phone : +40 21 207 7000 / 1079
E-mail: [email protected]
Irina TOPCIU – Organizer C4-C6
Phone : +40 21 207 7000 / 1103
E-mail: [email protected]
Targul international de mobila, echipamente si accesorii
14 – 18 septembrie 2016 | Romexpo