Marketing Plan

Visit, Live & Buy in Miami!
MIAMI HOMES
Joe Moya, REALTOR®
Florida Realty of Miami
9415 SW 72 Street, Suite 236, Miami FL 33173











MY COMMITMENT TO YOU
I know that you have certain goals when selling your home. For the vast
majority of sellers, the most important result is to actually get the home
sold. My purpose is to accomplish just that while obtaining the best possible price with the least amount of hassles to you.
HONESTY
Honesty is important in any profession, but it's paramount in an industry
such as real estate. I believe that when you buy or sell your home, you're
most likely handling the most substantial financial transaction of your
life. Therefore, whether good or bad, I will always tell the truth.
COOPERATION
I will always cooperate with other agents, brokers and all parties involved
in order to obtain the desire result in the selling of your home.
SERVICE
I will work diligently to provide you with quality of service and with the
mission of achieving your real estate needs.
Sincerely,
Joe Moya, REALTOR®
CREDIBILITY
Joe Moya, REALTOR®
When You List with me...
as a MIAMI Member My
Listings are featured on
more than 500 Web Sites
around the World
Including:
MIAMI listings
... Promoted more places
... on more websites
... around the world
Realtor.com
Maps.Google.com
Yahoo! Real Estate
Zillow.com
Trulia.com
Homefinder.com
FrontDoor.com
CyberHomes.com
Homes.com
HotPads.com
Oodle.com
RealtyTrac.com
AOL Real Estate
CLRSearch.com
Vast.com
HomesAndLand.com
Foreclosure.com
PropertyShark.com
HomeGain.com
RealtyStore.com
Relocation.com
TweetLister.com
OverStock.com
SmarterAgent.com
WorldProperties.com
Proxiopro.com
Terrafly.com
Imapp.com
Miami.com
Herald.com
Greatermiami.com
Miamibeachchamber.com
Floridalivingnetwork.com
MiamiHomePrograms.org
BrowardHomePrograms.org
SouthFloridaHomePrograms.org
Miamire.com
07/01/14
Brokers & Agents
If your MLS in NOT with MIAMI, you’re missing out on all the marketing opportunities around the world – be the listing
agent/company sellers choose in today’s market to get more exposure for their property.
MIAMI listings promoted more places around the world
Copyright © 2012. All rights reserved
For Sellers
When you list with me …
I can provide your property with additional U.S. and international exposure.
Your property will immediately be marketed to my entire International Referral Network and to as many as 500 websites around the world.
Your property will be marketed in 19 different languages – so no matter where your buyer comes from the information
on your property is available in the language they speak.
For Buyers
Whether it’s around the corner or around the world…I can find just the perfect property you’ve been looking for or
might want in the future.
My International Referral Network gives you access to real estate professionals, expertise and properties in the U.S.
and around the world.
When You List With Me…
As a MIAMI Member My Listings Are Featured on more than 500* Web Sites Around The World including:
Realtor.com
Miami.com
Herald.com
Miamire.com
Proxiopro.com
Terrafly.com
Imapp.com
Greatermiami.com
Miamibeachchamber.com
Floridalivingnetwork.com
WorldProperties.com
MiamiHomePrograms.org
BrowardHomePrograms.org
SouthFloridaHomePrograms.org
SmarterAgent.com
GoogleMaps (formerly GoogleBase.com)
Yahoo! Real Estate
CyberHomes.com
Homes.com
HotPads.com
RealtyTrac.com
AOL Real Estate
CLRSearch.com
Vast.com
HomesAndLand.com
LakeHomesUSA.com,
OceanHomesUSA.com,
RiverHomesUSA.com
MyRealty.com
PropBot.com
Enormo.com (available in 16 languages)
LandWatch.com and ResortScape.com
OverStock.com
eRealInvestor.com
Foreclosure.com
listings.freedomsoft.com
HomeOnTheTube.com
HomesByLender.com
HomeTourConnect.com
HomeWinks.com
iasreo.com
LearnMoreNow.com/homes
HomeTVOnDemand.com
NationalRelocation.com
PropertyPursuit.com
PropertyShark.com
RealEstateCentral.com
RealtyStore.com
Relocation.com
TweetLister.com
USHUD.com,
AllHUD.com,
HUDExchange.com
Agent Showroom
Bilingual marketing Group
CampusHomesOnline.com
Clickable Directories, Inc.
ePropertyStop.com
HomeGain.com
TheHousingBlock.com
HouZoo.com
InvestorLoft.com
JunoDomains.com
Kazork\LinkShare
MilitaryFSBO.com
NewYorkTimes
NewsyHomes.com
PCS Real Estate Services
Point2Homes.com
Real estate Active
RealTown.com
RealtyShowcase.tv
RepeatProperty.com
Trovit S.L. United States
UltraForeclosures.com
RealtyStore.com
UniqueGlobalEstates.com
VirtualTour.com
BackPage.com (requires upgrade)
CraigsList.com (requires upgrade)
eBay.com (requires upgrade)
Homefinder.com
Plus Network of 130+ local Newspaper sites
http://www.homefinder.com/company/network
FrontDoor.com
FrontDoor also powers real estate classifieds Web
sites for 15 newspapers in the Scripps Network
(http://www.scripps.com/newspapers/locations)
Zillow.com
Zillow powers classifieds for more than 100 local
newspaper websites
(http://www.cnhi.com/newspapers)
Trulia.com
Trulia also powers 72 other real estate Web sites
including Washington Post, Kiplinger and US News and
World Report (http://www.box.net/shared/kyms51r18i)
Homefinder.com
Homefinder.com also powers real estate classifieds for
more than 100 local newspaper Web sites
(http://www.homefinder.com/company/network)
Oodle.com
All listings syndicated to Oodle will also appear on LycosClassifieds.com, Local.com, Military.com, Walmart.
com, Comcast.net, abc.go.com, coxmedia.com/home,
expressnightout.com, flpress.com, mediageneral.com,
nypost.com
* Not all properties appear on all websites
MIAMI Association of REALTORS®
International
Referral Network
CONNECTING
GLOBAL MARKETS
n More than 120 Partner Organizations
n Links MIAMI Properties to Over 100,000 Real Estate
Professionals Around the World
n Connecting to our International Referral Network
A full list is on the reverse side.
ARGENTINA
BELIZE
BOLIVIA
BRAZIL
BULGARIA
CHILE
COLOMBIA
COSTA RICA
CZECH REPUBLIC
DENMARK
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
FINLAND
FRANCE
GERMANY
GUATEMALA
HONDURAS
HUNGARY
INDIA
IRELAND
ITALY
MEXICO
NICARAGUA
PANAMA
PERU
POLAND
POLAND/GERMANY
PORTUGAL
PUERTO RICO
ROMANIA
RUSSIA
SINGAPORE
SLOVAK REPUBLIC
SPAIN
UKRAINE
URUGUAY
VENEZUELA
VIETNAM
U.S. Virgin Island
EASTERN EUROPE
FECEPAC
FIABCI
AIREEC
CITYSCAPE
HEDIMA
ICREA
MEXICO
UNITED KINGDOM
MIAMI Partner Associations
AUSTRALIA
nReal Estate Institute of New South Wales (REINSW) - 2013
PERU
nAsociación Peruana de Agentes Inmobiliarios - ASPAI 2012
ARGENTINA
nThe Argentina Chamber of Horizontal properties & Real Estate Activities (CAP-H)
nCámara Inmobiliaria Argentina (CIA) 2003
nArgentina & Uruguay La Federación de la Republica de Argentina (SOM) 2003
nCMCPSI - Colegio de Martilleros y Corredores Públicos de San Isidro
PHILIPPINES
nCREBA – Chamber of Real Estate and Builders’ Associations, Inc.
POLAND
nPolish Real Estate Federation (PREF) ICREA 1997
nPolish Federation of Real Estate Brokers 1997
BAHAMAS
nBahamas Real Estate Association (BREA)
POLAND/GERMANYnPomeranian Association of Real Estate Brokers 1997
BELIZE
nNational Association of REALTORS
PORTUGAL
nPortugal Association of Real Estate (APEMIP) 2010
BOLIVIA
nJunta Vecinal de Calacoto 2014
nLa Paz Association 2014
PUERTO RICO
nPuerto Rico Association of Realtors (PRAR) 2007
BRAZIL
nSECOVI-SP Sao Paulo 1996
nFENACI 2008
nACIBC – Associação dos Corretores de Imóveis – de Balneário Camboriú – SC
nCOFECI - Consejo Federal de Agentes de Compra y Venta de inmuebles 2005
ROMANIA
nRomanian Association of Real Estate Agencies (ARAI)
nNational Association of Romanian Valuers 1997
nAPAIR – Asociatia Profesionala a Agentilor Imobiliari din Romani
BULGARIA
nNational Real Property Association (NRPA) 2002
nBulgarian Association of Business Appraisers 1997
RUSSIA
nThe Russian Guild of REALTORS® (RGR) 1997
nSt. Petersburg Association of REALTORS® 1997
nRussian Society of Appraisers (RSA) 1997
CHILE
nCámara Nacional de Servicios Inmobiliarios (ACOP)
nConfederacion Inmobiliaria de Mercosur y Chile (CIMECH) 2005
nAsociación Gremial de Corredores de Propiedades de Chile (COPROCH)
nCorredores de Propiedades de Chile
SINGAPORE
nInstitute of Estate Agents (IEA) - 2013
COLOMBIA
nFederación Colombiana de Lonjas de Propiedad Raíz (FEDELONJAS)
nAFYDI – Asociación para el Fomento y Desarrollo Inmobiliario
SLOVAK REPUBLIC
nNational Association of Real Estate Offices of Slovakia (NARKS) 1997
nAssociation of Slovak Real Estate Agencies 1997
nUnion of Real Estate of the Slovak Republic 1997
nSociety of Slovakian Appraisers 1997
COSTA RICA
nCámara Costarricense de Corredores de Bienes Raíces (CCCBR)
nCosta Rica Global Association of Realtors (CRGAR) 2011
®
CZECH REPUBLIC nAssn. of Real Estate Offices of the Czech Republic (ARKCR) 1997
nAssn. of Real Estate Agencies of Bohemia, Moravia, and Silesia 1997
DENMARK
nCopenhagen Branch of the Danish Association of Chartered Estate Agents
DOMINICAN
REPUBLIC
nAsociación de Empresas Inmobiliarias 2009
nAEI – Asociación de Empresas Inmobiliarias
ECUADOR
nAsociación de Corredores de Bienes Raíces de el Oro (ACBRO) 2012
nAsociación de corredores de Bienes Raíces del Guayas (ACBIR) 2012
nAsociación de Corredores de Bienes Raíces de Azuay (ASOCOBIRA) 2013
nAsociación de Corredores de Bienes Raíces de Loja ( ASOCOBRAL) 2013
nAsociacion de Corredores de Bienes Raices de Pichincha (ACBRP) 2013
nAsociación de Corredores de Bienes Raíces de Esmeraldas (ACBRE) 2014
nFENACBRE – Federación Nacional de Corredores de Bienes Raíces del Ecuador
EL SALVADOR
nCámara Salvadoreña de Bienes Raíces (CSBR) 2009
FRANCE
nFédération Nationale de l’Immobilier Paris - Ile de France (FNAIM -IDF) 2005
nFédération Nationale de l’Immobilier – Haute-Garonne 2010
nFédération Nationale de l’Immobilier French Riviera 2010
GERMANY
nImmobilienverban Deutschland (IVD) 2012
GREECE
nEPPA - Greece
GUATEMALA
nCámara de Corredores de Bienes Raíces de Guatemala
HONDURAS
nCámara Nacional de Bienes Raíces de Honduras 2010
HUNGARY
nHungarian Real Estate Association (HREA) 1997
nHungarian Association of Real Estate Managers 1997
INDIA
nNAR-India – Agreement includes also each of the 21 member
associations 2011
IRELAND
nIrish Auctioneers & Valuers Institute
ITALY
nItalian Federation of Real Estate Agents (FIAIP) 1997
MEXICO
nMexican Association of Real Estate Professionals (AMPI) 2005
nMexican Association of Real Estate 2009
nBaja California (CEPIBC) 2009
NICARAGUA
nCámara Nicaragüense de Corredores de Bienes Raíces (CNCBR) 2005
PANAMA
nAsociación Panameña de Corredores y Promotores de Bienes Raíces (ACOBIR) 2005
SPAIN
nAsociación Empresarial Gestión Inmobiliaria (AEGI) 2009
nAEGI Catalonia 2009
nAEGI Murcia 2009
nCanary Islands Cámara Oficial de Comercio, Industrial y Navegacion
s/c Tenerife 2009
nSIMA/Planner Reed 2005
TAIWAN
nCAREB - Chinese Association of Real Estate Brokers
nTAREB - Taipei Association of Real Estate Brokers
UKRAINE
nUkrainian REALTORS® Association (URA) 1997
nWestern Ukranian Real Estate Guild 1997
nAssociation of REALTORS® of Odessa 1997
nKharkiv Union of Entrepreneurs 1997
URUGUAY
nCámara Inmobiliaria Uruguaya (CIU) 2003
nConfederación Inmobiliaria Mercosur y Chile (CIMECH) 2005
nAsociación de Inmobiliarias de Punta del Este 2012
UNITED ARAB
EMIRATES
nDREI - Dubai Real Estate Institute
U.S. VIRGIN ISLANDnVirgin Islands Territorial Association of REALTORS® 2011
VENEZUELA
nCámara Inmobiliaria de Venezuela (CIV) 2009
VIETNAM
nHo Chi Minh City Real Estate Association
CENTRAL EUROPE nCEREAN - Central European Real Estate Association Network
EASTERN EUROPE nEastern European Real Property Foundation (EERPF)
FECEPAC
nFederación Centroamericana, El Salvador, Guatemala, Honduras,
Nicaragua, Costa Rica, Panamá, Republica Dominicana y el Caribe de
Asociaciones... 7 Assns.
FIABCI
nThe International Real Estate Federation - United Kingdom 2009
AIREEC
nAmerican International Real Estate Expo & Conference 2008
CITYSCAPE
nNew York 2008
nSpain 2011
nInternational Consortium of Real Estate Associations
MEXICO
nExpo Bienes Raices (EBR) Mexico City 2006
SIMA
nBrasil / Sao Paulo Real Estate Expo 2007
UNITED KINGDOM nFIABCI-UK 2009
nOPP Live 2007
nU.K. and International Property Consultancy 2009
Go to http://www.miamire.com/International/partners
for links to each partner association









Joe Moya, REALTOR®
MIAMI MLS
International Referral Network
The latest and up-to-the-minute database of
I announce your listing to my International Referproperty listings to facilitate cooperation among ral Network of thousand of agents across the
the over 43,000 members.
world.
Over 500 Websites
Internet Strategy
Your property will be featured on more than 500
Websites around the World including:
 Realtor.com
 Zillow.com
 Trulia.com
Sharing of your listing via all social media profiles including Facebook, LinkedIn, Twitter and
others.

And more
Florida IDX
Target Marketing to Top Countries.
I promote your listing to the top countries
searching the South Florida Market.
Allows realtors to add the service to their web- Virtual Tour
sites to better serve buyers and sellers. Provide A cutting edge way to enhance your listing by
additional exposure to you..
displaying photos of your propertie’s interior
and exterior.
Proxio International Marketing
Listing in Proxio, the International MLS and avail- Textable Mobile Website
able in 20 languages.
A way to differentiate your property by allowing
the sharing of your property information in a
Worldproperties.com International Mar- viral way.
keting
Listing in the official website of the International Open Houses
Consortium of the Real Estate Associations.
Open houses are a great way to bring potential
buyers who would otherwise be too lazy or unmotivated. .
Joe Moya, REALTOR®
International Reach
I know where international buyers are coming
from, what they ae looking for, where they
are looking and how they are paying. Knowing this information is critical for targeting to
the right market.
Marketing in Terrafly
Professional Photos
Marketing on MyCondoPlans.com
I will make your property available via Terrafly. Terrafly changes the way you view the world. Prospects
simply enter your property’s address and take control
of a new and innovative way to explore your property.
Taking the right interior and exterior photos I will make available your property via myconis important to convey the right message. I doplans.com . The single most extensive database for
will take professional looking photos that condo plans, key plans and site plans.
convey the right image.
Property Flyer
A property profile with photos, description,
pricing and contact information ready for
handing out, mailing or online distribution.
Property Report
Marketing on ListHub.com
I will post your property via the nation’s leading network for marketing real estate. Your listing on more
than 80 additional websites.
Our Position in the Marketplace
With over 1400 agents and constantly ranking #1
I will prepare and make ready for distribution and #2, I assure you that your property will be well
a property report with a comprehensive look known within Florida Realty of Miami.
at your individual property, including detailed,
property information, historical data, local
market statistics, neighborhood demographics Direct Mailing
I will prepare a post card for mailing around your
and more.
property with property photo, pricing and contact
information.
Joe Moya, REALTOR®
Joe Moya, REALTOR®
DETAILED MARKETING ACTIVITES
PRE-LISTING MARKETING ACTIVITIES
Prepare Comparable Market Analysis.
Prepare a Market Activity Report.
Prepare a Neighborhood Report.
Research appropriate sampling of currently listed comparable properties.
Research trends and sales activity.
Research average days on the market for the property type, price range, and location.
Research property’s public record information.
LISTING MARKETING ACTIVITIES
Take professional interior and exterior photos for MLS listing.
Take a property video if appropriate.
Measure property and or verify public records.
Measure the interior rooms.
Prepare detailed list of property amenities.
Prepare detailed list of property’s "inclusions and conveyances with sale.”
Prepare "MLS profile sheet.”
Enter property data from profile sheet into MLS listing database.
Proofread MLS database listing for accuracy of property’s location.
Create a panorama virtual tour.
Order and install yard sign.
Install electronic box or coordinate for showings.
Create an amazing Property Flyer.
Create an impressive Property Brochure.
Create and online Property Card/Website to disseminate to via mobile text.
Contact Office agents with new listing information.
Create an eye-catchy postcard mailing.
Complete a new-listing checklist.
ONLINE MARKETING ACTIVITIES
Prepare a targeted electronic campaign.Create Internet ad for social media.
Create Internet Ad Copy to promote on demand.
Automatically send new listing matches to prospective buyers.
Add property as a “Feature Listing” at www.vistazomiami.com
Share on Social Media including Facebook, Twitter, LinkedIn, Pinterest and others.
Your Home will appear on sites like:
Realtor.com
Zillow.com
Trulia.com
WikiRealty.com
and about 500 others
Disseminate throughout Network Referral Program.
Joe Moya, REALTOR®
DETAILED MARKETING ACTIVITES
BUYER MARKETING ACTIVITIES
Take and screen buyer calls to avoid curiosity seekers.
Respond to prospective buyer inquiries.
Return all calls promptly on buyer requests.
Explain the home buying process.
Obtain the buyer disclosure statement.
Determine if buyer is a match to your property.
Coordinate showings with owners, tenants, and other agents.
Request feedback from buyer’s agent after showings.
Provide marketing data to buyers coming through international referral network.
Discuss the pre-approval financial process with the buyer.
Suggest at least three mortgage lenders to assist buyer with pre-approval.
Receive and review all offer to purchase contracts submitted by buyers or buyers’ brokers.
Contact buyers’ broker to review buyer qualifications and discuss offer.
Confirm buyer is pre-approved by contacting lender.
Obtain a copy of the buyer’s pre-approval letter from lender.
Negotiate all offers and counteroffers on your behalf.
Verify contract is signed by all parties.
Record and promptly deposit buyer’s earnest money with escrow agent.
Obtain a signed and dated verification that escrow deposit was delivered to escrow agency.
Provide copies of the contract and all addenda to closing attorney and the title company.
Disseminate "under-contract showing restrictions”.
Deliver copies of signed contract to you, the seller.
Provide copies of contract to lender.
Inform how to handle additional offers to purchase submitted between effective date of contract and closing.
Change status in MLS to "sale pending”.
Update listing file to show "sale pending”.
RECURRING
Check signs and property for condition.
Schedule and hold Open House.
Follow up with previous open house guests .
Call you, the seller, regularly on progress.
If price reduction, redo flyer, brochure, mailing and notify every previous prospect and agents.
Review comparable MLS listings and new trends regularly to verify property remains competitive.
Provide showing feedback to seller and recommend changes according to potential buyer comments.
Meet inspectors and buyers for whole residence inspection.
Follow-up with lender on buyer’s loan progress.
Follow-up with co-op agent on pending issues and loan progress.
Joe Moya, REALTOR®
ADDITIONAL SUPPORTING MARKETING ACTIVITIES
LISTING MARKETING ACTIVITIES
Research and verify legal description.
Research property’s land use coding and deed restrictions.
Research property’s current use and zoning.
Ascertain need for lead-based paint disclosure.
Assess curb-appeal with you, the seller, and provide suggestions to improve sale-ability.
Research and verify city sewer/septic tank systems. Verify when property’s septic system was last pumped or
inspected.
Well water: Confirm well status, depth, and output from third-party well report.
Natural gas: Research/verify the availability of natural gas and supplier’s name and phone number.
Verify security system, current term of service, and determine if it’s owned or leased.
Verify if you, the seller have transferable termite bond. Is it transferable to buyer?
Discuss home-warranty program..
Verify if property has rental units involved.
Make copies of all leases for retention in listing file.
Verify all rents and all deposits.
Inform tenants of listing and discuss how showings will be handled.
Assess interior décor and suggest changes.
Complete Seller’s Disclosure form.
Prepare estimated net sheet for you, the seller.
Review accuracy of current title information.
Verify if there are any outstanding or expired construction permits or if any changes have been made to the
property since last purchase/sale.
Obtain copy of current Title Insurance Policy.
Obtain house plans, if applicable and available.
Review house plans and make a copy.
Identify homeowner association manager, if applicable.
Verify homeowner association fees and pending or unpaid assessments with homeowner association manager.
HOME INSPECTION ACTIVITIES
Coordinate buyer’s professional home and termite (WDO) inspections.
If property is vacant, arrange for power and water to be turned on.
Review home inspector’s report and WDO report with you, the seller and discuss issues and options, if needed.
Enter home inspection WDO inspection completion into listing file.
Verify compliance with home inspection report and WDO report repair requirements.
Recommend or assist with identifying trustworthy contractors to perform any required repairs.
Joe Moya, REALTOR®
ADDITIONAL SUPPORTING MARKETING ACTIVITIES
HOME INSPECTION ACTIVITIES (CONT)
Obtain copies of repair bills showing required repairs have been made.
Coordinate entry into the property and buyer’s review of completed repairs, if needed.
APPRAISAL ACTIVITIES
Make arrangements for appraiser to enter property.
Follow-up on appraisal.
Enter appraisal completion into listing file.
Discuss appraisal report with you, the seller and suggest options, if necessary.
CLOSING ACTIVITIES
Renegotiate any closing walk-thru issues.
Distribute signed contracts to all involved parties (buyer, seller(s), title company, lender, seller(s)/buyer(s) broker, closing agent) and provide contact information as needed.
Coordinate closing process with buyer’s broker and lender.
Update closing forms and files.
Confirm location, date, and time where closing will be held and notify all parties.
Confirm with closing agent that all title problems have been resolved.
Confirm that the seller has the proper Power of Attorney or trust documents, as required.
Work with buyer’ broker in scheduling and conducting buyer’s final walk-through prior to closing.
Confirm with closing agent that all tax, HOA, utility, and other applicable pro-rations have been resolved.
Request final closing figures from closing agent.
Review closing figures on HUD statement.
Forward verified closing figures to buyer’s broker and confirm it has been received and reviewed.
Confirm title insurance commitment.
Provide homeowners warranty for availability at closing.
Recommend courtesy closing agent for absentee owner as needed.
AFTER CLOSING ACTIVITIES
Provide referral information to you, the seller for relocation destination, if applicable.
Change MLS status to "sold.” Enter sale date, price, selling broker, and listing broker’s ID numbers, etc.
Follow up.
• Some features, activities and items may not be available or performed on every listing.
Joe Moya, REALTOR®
Image source: Ines Hegedus-Garcia, Creative Commons LIcense
Cover page image by Pietro & Silvia under Creative Commons License