In This Issue - Cubic Corporation

Transcription

In This Issue - Cubic Corporation

cubi C ircuit
June 2010
Cubic has won a contract valued at
more than $370 million for a smart card
ticketing system in Sydney, Australia.
Photo courtesy of Sydney Ferries
An unusual art show in Brooklyn last month
had only one restriction: All the work had to
be on MetroCards, New York City's transit
card. These self-portraits by artist Imogen
Slater were the inspiration for the show.
Cubic demonstrated its new Sea-PAN training system three times in recent weeks, and it
worked without a hitch. This exercise involved
a “hostile” vessel with explosives aboard pursued
at high speed by a law enforcement boat.
This is Meepzorp, the robot from the movie
“The Moons of.... Actually, it's not a robot but
a triple prism used with an early Cubic measuring device. Although production ended 25 years
ago, some fans are still using the DM-60.
In This Issue
Contract for smart card ticketing system in Australia a major win for Cubic Cubic demonstrates its new Sea-PAN
training system, used on watercraft, to law enforcement New safety and security system showcased Assets of
Impeva Labs, Inc. acquired by Cubic Cubic to provide port security assessments and training to Colombia, Mexico
and Peru Transit agencies have different philosophies for choosing smart card names New Yorkers use MetroCards for fares — and for clothes, collecting and art Old Cubic measuring devices keep on ticking despite their age
Cubic employee in Saudi Arabia awarded Royal medal High school rocketry team, sponsored by Cubic, competes
11 Joint Cubic office opens in Florida 
12 Remembering the ANZACS
in national finals 
New Business
SYDNEY
Cubic wins big contract for Australian ticket system
Cubic Corporation has signed a contract with the Public
Transport Ticketing Corporation (PTTC) to provide greater
Sydney’s Electronic Ticketing System. The contract is valued at
$370 million ($398 million Australian) for the design, development, implementation and fixed maintenance components.
Additional payments, called variable charges, will also be
payable, based on the combination of the number of customers using smart cards, and the number and value of financial
transactions per smart card. These variable charges support
the usage of the system and could bring the entire contract value from $500 million ($538 million Australian) to more than
$600 million ($646 million Australian) through 2024.
“Cubic is proud to support the PTTC in providing a modern, convenient and reliable Electronic Ticketing System for
greater Sydney,” said Stephen Shewmaker, President of Cubic
Transportation Systems. “PTTC wanted a proven system, and
that is what Cubic and its Australian subcontractors will deliver. Our system will be based on time-tested technology, but
will also have the capability to incorporate the latest payment
innovations now under development.”
Selected following an extensive assessment process, the
Cubic-led Pearl Consortium team has formidable experience
and success with complete ticketing solutions. Cubic Transportation Systems has successfully modernized automated fare
collection systems involving multiple modes of transportation
used by hundreds of millions of passengers in more than 40
major cities worldwide. Those cities include London, New
York, Los Angeles, Atlanta, Chicago, Washington, D.C., San
Francisco and Brisbane.
Principal subcontractors include one of Australia’s biggest
engineering companies — Downer EDI, the country’s largest
bank — the Commonwealth Bank of Australia, a leading provider of pre-paid products to retailers — epay Australia, and a
world leader in on-board bus equipment — Parkeon.
Downer EDI, together with Parkeon,
designed, installed
and deployed the
smart card ticketing Sydney's Olympic Park train station during a busy commute.
system in Perth, and recently experience will support the full scope of this critically important projwon the contract to install elec- ect,” said Matthew Cole, Managing Director for Cubic Transportation
tronic ticketing on the Austra- Systems (Australia) PTY Limited. “We intend to draw heavily on the
lian Capital Territory’s (ACT) comprehensive knowledge that we possess as a result of Cubic’s expebus fleet. Commonwealth Bank rience with the successful Oyster Card® system in London and the
of Australia currently pro- highly acclaimed go-card system in Brisbane.”
Cubic’s role in the development and operation of the London sysvides transaction banking services and top up card capacity tem began in 1998 and continues today. Cubic is working with Transfor the Perth and South East port for London (TfL) to explore potential initiatives to integrate
Queensland electronic ticket- credit/debit card and mobile phone technology into ticketing systems,
ing systems, and will provide and simplify travel for visitors during the 2012 Olympics. The new
transaction banking for the new system will be based on the iconic London Oyster Card system, the
ACT electronic ticketing sys- world’s biggest public transport smart card system.
“There are strong similarities between London and Sydney when
tem to be introduced next year.
Parkeon will provide the on-bus it comes to ticketing,” Cole observed. “London’s Oyster system evolved
driver console for the new Syd- from an existing magnetic-stripe ticketing system, and smart cards
ney system, and epay Australia were introduced to commuters without disruption or inconvenience. A
will be involved in distributing similar strategy is planned for Sydney,” he said.
Cubic’s phased and incremental approach for deployment of the
Sydney's regional transit system includes and topping up the new card.
this Metro Monorail line.
“Our combined talent and
Continued on Page 3
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Sydney ticket system contract signed
Continued from Page 2
smart card will commence with ferries, rail and then buses. Upon completion of the design, build and install phases, Cubic will operate the
system for 10 years.
Commuters will be able to load money onto their smart card via:
• The Internet
• Customer contact centres
• Automatic deductions by phone from a linked bank account or
credit card by phone
• Retail outlets throughout greater Sydney area using the epay Australia network
• Auto-load machines primarily at train, ferry and other public transport locations
Commuters will present their smart card to a validator or reader and
“tag-on” before boarding a train, government or private buses, or government ferries, and the price of the journey will be automatically deducted
from their smart card account when they present their smart card again
(and “tag-off ”) at the end of their journey.
Cubic-provided managed services will include:
• Customer website development and operation
• Interactive Voice Response as part of a 24/7 Customer Contact
Centre
• A 24/7 Contact Centre for handling service calls
• A Distribution Centre for ordering and mailing smart cards and
processing replacements
• Reconciliation and reporting of transactions
• Revenue management for the multiple public transit operators and
agencies supporting the system
• Retail outlet management services
• Repairs, maintenance and spares inventory
“Cubic is especially pleased to win the contract for Sydney’s Electronic Ticketing System,” Shewmaker said. “This prime contract
award validates our business strategy to grow the scope and scale of
our services business, and expand our presence in Australia and the
greater Australasian region.”
Elizabeth Zealand, Chief Executive Officer of Sydney's Public Transport
Ticketing Corporation, poses with leaders of the Pearl Consortium at a contract-signing ceremony last month.
Consortium leaders, from left to right: Phil Frost, Executive Manager, Government Banking Group, Commonwealth Bank, Australia; Russell Houlahan,
General Manager, Commercial Operations, Downer EDI Engineering; Ms.
Zealand; Matt Cole, Managing Director, CTS-Australasia; Walter C. Zable,
Chairman, Cubic Transportation Systems, Vice Chairman, Cubic Corporation;
Bob Deiter, Director, Business Development, CTS-Australasia; Ron Sinclair, Director, Contracts, CTS-Australasia; Jim Edwards, Senior Vice President, General Counsel & Secretary, CTS Worldwide.
Elizabeth Zealand, Chief Executive Officer of the Public Transport Ticketing Corporation, an agency of the New South Wales Government, signs paperwork for new ticketing system as Walter C. Zable, Chairman of Cubic
Transportation Systems and Vice Chairman of Cubic Corporation, looks on.
Sydney transit contract win a
team effort from start to finish
The contract to provide a smart card ticketing system for
Sydney, Australia is a major one for Cubic Transportation Systems, not only for its size but because it could lead to further
growth in Asia and the Pacific region.
“This business has a global reach,” CTS President Stephen
Shewmaker told a reporter recently about the significance of
the deal with Sydney’s Public Transport Ticketing Corporation
(PTTC). “Our strategy has never been to be just a U.S. supplier.”
The selection of the Cubic-led Pearl Consortium followed a
rigorous assessment process by the PTTC. Numerous employees
contributed to CTS’ success in Sydney.
At the outset, CTS Chairman Walter C. Zable and David
deKozan, James Bates and Bob Deiter explored the opportunity
in Australia and decided to vigorously pursue it. Many employees from the United Kingdom worked countless hours pulling
the project together, including Matt Cole, who is now Cubic’s
Managing Director for Australia, and Richard Rowlands, whose
UK Engineering team provided vital expertise, as well Richard
Thomas, Emma English and planner Sue Hanney.
Basil Kypriadakis, Kelvin Briscall, Brian McKeown, Ron
Sinclair, John Hill, Ken Shreve, Wendy Selby and others on the
Australian team added the insight of Cubic’s day-to-day experiences installing, operating and maintaining ticketing systems in
Australia.
In San Diego, CTS President Steve Shewmaker provided
management oversight with a multinational perspective, Rocco
Rutledge handled contract issues while Pradip Mistry, Tim Cook
and Jerry Hill contributed engineering expertise. Margo Jackson,
a desktop publishing specialist in Technical Publications, and
several of her co-workers provided their considerable skills.
Diane Dyer, Director of Investor Relations for Cubic Corporation, coordinated the winning proposal, and Jim Edwards,
CTS Assistant General Counsel, helped cement the contract after the PTTC selected Cubic as the preferred proponent.
Many other employees, some of whom spent weeks away
from home, were involved in the effort, and now that the contract
is signed, many more around the globe will have a chance to be
part of delivering a world-class system for Sydney.
6/10 3
New Technology
SAN DIEGO
EAST COAST
New maritime training system put through its paces
Cubic has demonstrated its new Sea-PAN training system to federal
law enforcement agencies three times in recent weeks during exercises
on the East Coast, getting positive reviews each time for its performance, realism and utility.
Sea-PAN employs Cubic’s Multiple Intergrated Laser Engagement
System (MILES) technology. It is designed to bring that technology,
in the past used only for land-based training, to a marine environment,
replicating law enforcement weapons engagements on watercraft.
“The demonstrations were the official introduction of maritime
MILES, which we call Sea-PAN,” said Stephen Gamache, Business
Development Manager for Cubic Defense Applications, Inc., which
makes the system. “This was brand new to everyone we introduced it to.”
As with the land-based MILES system, participants in an exercise
using the Sea-PAN kits are fitted with harnesses equipped with laserdetection sensors. The sensors detect “hits” from coded laser pulses from
small-arms transmitter (SAT) units on actual weapons loaded with
blank rounds. A control module on the sensor harness determines when
the wearer has been wounded or killed.
Sea-PAN adds a new element to MILES designed to simulate
weapons engagements on boats. A boat’s engines are fitted with MILES
laser detectors and a module that determines the amount of damage that
would have occurred if an engine had been hit by an actual round in a
gun battle. A screen at the helm tells the boat operator if an engine has
been rendered inoperable or partially disabled, so it can be shut off or
powered down to maintain the accuracy of the simulation. (The system
does not shut down an engine automatically for safety reasons.) The engine units are wirelessly connected to the screen at the helm via a small
Personal Area Network, hence the name Sea-PAN.
“The purpose of the recent demonstrations was to allow maritime
users to experience this emerging technology in a realistic exercise,”
Gamache said.
The most recent demonstration of Sea-PAN was at the Maritime
Simulation Conference May 5-6 in Brunswick, Ga., sponsored by the
Federal Law Enforcement Training Center (FLETC), headquartered
in nearby Glynco, Ga. The center is where federal law enforcement personnel from almost 90 agencies are trained, including members of the
Transportation Security Administration, the Naval Criminal Investigative Service and U.S. Customs and Border Protection.
The Sea-PAN demonstration involved two 32-foot high-speed
boats, one representing a hostile craft known to have explosives aboard,
the second a law enforcement boat with orders that the first boat “had
to be stopped.” Participants on the law enforcement boat were armed
with an M-4 rifle, a Remington 870 pump-action shotgun and Glock 17
pistol, all equipped with Cubic laser SAT units. The hostile boat had an
M-4 rifle and a Glock 17, also equipped with SAT units.
The two boats engaged in high-speed maneuvers, at up to 35 knots
(about 40 mph), with aggressive pursuit and evasion tactics employed as
A “hostile” boat is
pursued by a law
enforcement boat, at
speeds up to 35 knots,
during a recent
demonstration of
Cubic's new Sea-PAN
training system at a
Coast Guard station
in Destin, Fla. The
system was praised
for its realism and
usefulness.
4
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New safety and security system tracks people and vehicles in real time
Cubic Defense Applications, Inc. (CDAI) is demonstrating a new
low-cost system designed for emergency responders, incident management teams and anyone else that needs to track and control numerous
vehicles, people and other assets in real time.
Called the Safety and Security Management System, it uses small tracking transmitters, an access point to collect data from the
transmitters and a display that incorporates
maps from Google Earth. The display shows
the location and movement of objects in the
field, with different icons representing people,
vehicles and other items being tracked. The
display also incorporates a frame around the
map for emergency-management operations, and customized alerts for
movement of tracked objects and distress calls.
The lightweight transmitter modules are about the size of a deck of
SAN DIEGO
Acquisition of Impeva Labs assets will
enhance Cubic's tracking expertise
Aiming through heavy sea spray, a law enforcement officer attempts to disable the engines on a “hostile” boat during a pursuit simulation in Florida
using Cubic's Sea-PAN training system.
the law enforcement boat attempted to intercept the hostile craft after it
refused orders to yield. Three trips were required to accommodate about
20 people who wanted to experience the demonstration.
“All weapons functioned flawlessly,” Gamache said. “The law enforcement participants preferred to use the shotguns to disable the engines” of the hostile boat.
During the recent series of demonstrations, the law enforcement
boat was able to intercept the hostile craft in all of about 30 simulations
that were run, Gamache said, most of the time within about 45 seconds
after the decision to use weapons was made. The scenario employed, he
said, was designed to test methods “to stop these small-vessel intrusions
against large naval vessels,” like the 2000 attack on the USS Cole in Yemen that killed 17 American sailors and injured 39.
Similar demonstrations to the one in Georgia were conducted April
30 – May 1 at the FLETC in Charleston, South Carolina and April 27
and 28 for U.S. Coast Guard personnel in Destin in northwest Florida.
“The system was well-received by the instructors, personnel and
other participants,” Gamache said. Orders for several Sea-PAN kits are
in process as a result of the demonstrations. -By Jim Okerblom, Circuit Editor
Cubic Corporation has bolstered its strategic presence in the
defense, maritime and homeland security sectors by acquiring the
assets of Impeva Labs, Inc., an international provider of global asset
management, tracking, monitoring and security solutions.
Cubic acquired Impeva’s contracts, inventory, fixed assets and intellectual property on May 14. A new subsidiary called Cubic Global
Tracking Solutions, Inc., will build upon Impeva’s current military and
civilian contracts to grow the business globally.
“We intend to leverage the next-generation technology developed by
Impeva to become the market leader in global tracking for the Department of Defense, homeland security and commercial markets,” said John
D. Thomas, Vice President of Finance and Corporate Development for
Cubic Corporation. “The Impeva team has developed a cutting-edge,
assured-information continuous-tracking capability.”
Impeva’s continuous global tracking technology is deploying with
the U.S. Department of Defense for tracking and monitoring DoD supply chains in the Middle East and Southwest Asia via satellite, GSM
mobile communications, and on an encrypted RFID mesh network.
TAMPA
Cubic to provide port security assessments
and training to Colombia, Mexico and Peru
Cubic Applications, Inc. has received a new contract from the Secretariat of the Inter-American Committee Against Terrorism of the
Organization of American States (OAS) to provide seaport security
assessments and training for six ports in Colombia, Mexico and Peru.
Ports under the new contract are Buenaventura in Colombia; Manzanillo, Coatzacoalcos, Cozumel and Los Cabos in Mexico; and El
Callao in Peru.
Cubic will examine physical security, cargo and access controls, customs procedures, critical infrastructure, screening techniques for passengers and crews, passenger and cargo security, and emergency consequence management capabilities at each port. This includes assessing
cruise ship security procedures and how government agencies identify
and detect contraband related to either security matters or illegal trafficking.
The Cubic team will also offer appropriate mitigation strategies and
conduct training need analyses to identify the specific topics and skills
cards, the transmitter/receiver units about the size of a home computer
router. An off-the-shelf laptop computer serves as the display, making
the system small enough to be carried in a backpack.
It can be used as a stand-alone system using Google Earth Enterprise, or attached by a landline, wireless or phone modem connection to
access Google Earth online images.
Cubic displayed the system at the Maritime Simulation Conference, sponsored by the Federal Law Enforcement Training Center, held
May 5-6 in Brunswick, Ga.
“We are about to begin agressively marketing the Safety and Security Management System,” said Stephen Gamache, Manager of Business Development for CDAI.
Gamache said the system has the range to be useful in a variety of
scenarios, including brush fires, disaster response, critical-infrastructure security, military range operations and incident management by
military, government and civilian agencies.
Its Global Sentinel Satellite Tag uses mesh technology for active RFID.
Each tag incorporates as many as five different transmission links and
can automatically select the most cost-effective transmission link for data
routing — from WiFi to satellite — to provide the real-time location
worldwide.
Additionally, the company supplies smart devices for dry containers, refrigerated containers and trucks, and offers a Device Management
Center (DMC) that can provide continuous, reliable, real-time monitoring and event notification — without requiring fixed infrastructure or
proprietary technology.
Impeva has approximately 35 employees in Mountain View, California; Panama City, Florida; and Yerevan, Armenia. Founded in 2004, it
provided start-up technology for the U.S. Department of Homeland Security’s Operation Safe Commerce, and is a subcontractor to ARINC on
a five-year, $20 million indefinite delivery/indefinite quantity (ID/IQ )
contract to develop advanced solutions for global tracking and RFID,
and on the Next Generation Wireless Communications (NGWC) program, which provides mesh network satellite-based global asset visibility
for U.S. Army logistics personnel.
Cubic’s acquisition of Impeva complements the efforts of various
business units of Cubic that are already engaged in defense, maritime
and homeland security.
needed to improve each port’s security, counterterrorism and law enforcement capabilities. OAS will approve the training programs for all
six ports.
Under an OAS contract completed last year, Cubic provided security
assessments and training to the independent Caribbean island nations
of Trinidad & Tobago, and Saint Vincent & The Grenadines, and conducted consequence management exercises in Trinidad and Mexico.
“Cubic has worked hard and met all the timelines of the OAS, and
has gone the extra mile for our customers,” said Peter Miller, Director
of Maritime Security Programs for Cubic Applications, Inc. “We are
pleased to be given another opportunity to work with port authority,
customs, coast guard and navy officials in OAS Member States to help
them ensure public safety and security.”
Cubic’s Maritime Security Directorate, based in Tampa, Florida,
began work on the new contract in March. The directorate offers a wide
range of maritime security services worldwide.
Its employees have extensive background in maritime security, including prior experience as port officials, law enforcement officers and as
members of U.S. government agencies and military services focused on
maritime security and related functions.
6/10 5
A Closer Look
Picking the right card name more art than science
Transit agencies take varying paths when
choosing a name for their smart cards
F
its ChaseFreedom credit card,” Spicer said. But PATCO stuck with its
choice, she said, figuring “oh, we just can’t win that one.”
With “I Dream of Jeannie” out of the mix, PATCO has since produced a four-part video series with a theme of “Freedom to go on PATCO” as a catchphrase, Spicer said.
or the past decade, more and more transit agencies have moved
from cash-based payment systems or fare cards with a magnetic
strip to reusable smart cards embedded with a microchip.
From tech talk to history
Today, virtually all transit fare-payment systems in the delivery or
Transit systems in the San Francisco Bay Area are abandoning the
procurement stages use contactless smart cards as the primary ticket
longtime name of their regional card, TransLink, and adopting a new one.
medium, according to the Smart Card Alliance, an industry trade
This month, TransLink will be rebranded as Clipper.
group. The high-tech cards, which can store and download informaThere were a number of reasons to pursue a name change, said Randy
tion using electronic readers, offer greater security, efficiency and conRentschler, a spokesman for the
venience and better data collecMetropolitan Transportation Comtion for transit agencies, among
mission (MTC), which handles
other advantages. Cubic Transtransportation planning and financportation Systems is the leading
ing for the nine Bay Area counties.
provider of smart card systems.
The most compelling: “If we were
One important aspect of
ever going to change the name, we
a smart card is more art than
had to do it now.”
high-tech science, however.
Since the TransLink card is fully
Since transit riders keep and reoperational for only five of 26 transit
use the same smart cards, often
agencies that will ultimately use it,
for years, they need a name. So
Rentschler explained, there was still
what to call them?
the opportunity to consider choosTransit agencies have tried
ing a new name. Once the rollout
various approaches to that quescampaign was finished, he said, it
tion. Some have gone for the
would be too late.
catchy or whimsical, others for
Although there was no widenames that relate to something
spread dissatisfaction with the name
in the region where the card is
TransLink, some officials thought
used or that evokes a mood or
it wasn’t appealing enough. Transfeeling. All are intended to be Names chosen for transit smart cards range from the whimsical to the evocative and the straightforward.
Link, Rentschler said, “doesn’t rememorable and not confusing.
ally roll off the tongue.” The goal “was to find a name that wasn’t so hard
Sometimes, choosing just the right name proves more difficult
to say and wasn’t so technical.”
than it sounds.
“In most cases, these cards are not given a technical name but more of
Blink comes up blank
a whimsical one,” he added, noting London’s Oyster card and the Octopus
Take the experience of the Port Authority Transportation ComCard in Hong Kong, both highly successful.
pany (PATCO), which operates the Speedline train from PhiladelSome transit agencies, though, seem satisfied with names devoid of
phia to Camden County, New Jersey. PATCO launched its Cubic
whimsy. The Chicago Card is one example. San Diego County's card is
system in March 2008, after a careful search for the right name.
the Compass and SmartLink is the Port Authority of New York and New
“We had a consultant work with us on that,” said PATCO’s asJersey's choice.
sistant general manager, Cheryl Spicer. “Then we put the names
A year ago, MTC hired a marketing consultant and began the prothrough an internal group of employees.”
cess of choosing a new name. Several whimsical names were considered
Wave, LYNX, Aqua and PAL (short for passenger access line)
including “many sea creature names,” Rentschler said, as well as the 49er
were among those considered. But one stood out, Spicer said.
Card, for the 1849 Gold Rush, and simply Nine, a reference to the nine
“Blink.”
Bay Area counties the system serves.
It had everything. It was short and catchy, easy to remember
“It really came down to two, TransLink or Clipper,” he said.
and evoked speed and convenience. “It’s so quick, you blink and go
Choosing a name that says something about a region’s geography or
through” when paying a fare, Spicer said.
history, such as the ORCA Card, which serves the Puget Sound region
around Seattle, is also a strategy.
Possible advertising themes quickly sprang to mind. One was a
That seems to have been Clipper’s winning edge, even though it was
takeoff on “I Dream of Jeannie,” the 1960s TV sitcom in which Barnot the consultant’s recommendation. A memo to an MTC committee
bara Eden played a 2,000-year-old genie who blinked when performinvolved in choosing a new name describes Clipper as “evocative of the
ing magical feats, Spicer said. The possibilities seemed endless.
region’s transportation history."
All the enthusiasm came to a screeching halt when Chase introIt refers to Clipper ships, sailing vessels known for their speed that
duced its “Chase with blink,” a smart credit card embedded with a
were a common sight in San Francisco Bay in the mid 1800s. Also, in
microchip, technology Chase called “blink.” PATCO officials dethe 1930s and 1940s, Flying Clipper amphibious airplanes had scheduled
cided there would be too much confusion and dropped Blink in favor
flights to and from the city.
of the Freedom Card, a name more in the “evoking a mood” category,
Clipper was scheduled for a region-wide launch the week of June 14
like Atlanta’s Breeze Card and the go card in Brisbane, Australia.
with a press conference and media campaign. -By Jim Okerblom, Circuit Editor
“After we came out with our Freedom Card, Chase came out with
6
cubic ircuit
NEW YORK CITY
MetroCards
as canvases
N
ew York City is the largest metropolitan area in
the country, so how its regional transit card got
the name MetroCard is no real mystery. The
name is not imaginative, like those given transit cards in
some other cities: Boston’s Charlie Card, the ORCA card
in Seattle and the Oyster card in London are examples
By Amber Muhlhauber
that come to mind.
These pieces and the others on this page were done on MetroCards, a transit fare card used
But New York takes a back seat to no one when it in New York City, for an unusual art exhibit last month.
comes to the imaginative things people do with MetroCards — fitting for a city known for its dynamism and creativity.
Annan and Fidel Castro accompanied by funny slogans. (“Kick back
The MetroCard system, in use since 1994, was built and installed by
with a CUBAN at your desk” was the slogan on the Castro card.)
Cubic. The disposable plastic cards it uses have a magnetic strip on the
A website, at http://metrocard.levradin.com, bills itself as the unfront for storing fare information. MetroCards
official New York City MetroCard site. It has an extensive catalog of
are swiped through Cubic fare machines about
cards, including pictures of them and information about how many
six million times every weekday.
were issued.
The Metropolitan Transportation Authority
In addition to collecting them, people have made dresses and
store sells playing
bathing suits out of MetroCards and
cards
($4.50),
covered bicycles with them. An 85a clutch purse
page book titled “MetroCard Mania
($20), and a
with Professor Putter” is described as
500-piece puzzle
“a quirky collection of games, tricks,
($15) made with
toys, and treats that you can make
real MetroCards.
with old MetroCards.”
There are also T-shirts ($20), a tote bag ($26)
“The MetroCard has really become part of the fabric of New York
and even a dog toy ($12) using depictions of the
City,” Coffey said.
cards, which are gold in color with MetroCard in
The best evidence of that would have to be “Single Fare,” an unblue letters.
usual and wonderfully eclectic art exhibit last month in Brooklyn
Almost from the start, the back side of the
organized by artists Jean-Pierre Roy and Michael Kagan. It was the
cards has been used for advertisements. The space
subject of stories in the Times and The Wall Street Journal. There was
By Michael Kagan
has displayed a wide variety of images, ranging
no prescribed medium or theme for submissions. The only requirefrom a series of four featuring the city’s skyline
ment was that the canvas had to be a MetroCard, to “celebrate one of
and iconic buildings in 1994 when the cards were
the most ubiquitous icons of the NYC landscape.”
first released, to “Train of Thought,” a black“There were over 700 MetroCards from 400 artists in the show,”
and-white series introduced last year, each with a
Roy said.
quotation from a famous writer or thinker.
Five of the submissions, which ranged from subway scenes to
The images have spawned a group of enthuabstracts and nudes, are shown on this page. Others can be seen at
siasts who collect and trade MetroCards and aucsinglefare.blogspot.com
-By Jim Okerblom, Circuit Editor
tion them on eBay like baseball cards. A few of
the most sought after sell for hundreds of dollars.
“There are certain people who hear about a
new MetroCard, and go out and try to get those
cards as quickly as possible” to add to their collection, said Margaret Coffey, assistant vice president for marketing and service information for
New York City Transit.
According to a 2008 story in
By Isabella Garbani
The New York Times, some of the more
popular cards are early ones with a blue
front and yellow lettering; a skyline
card showing the Statue of Liberty; a
1994 set honoring the Rangers for winning the Stanley Cup; and three issued
New Yorkers admire artwork in the “Single Fare” show in Brooklyn last
in 1999 with advertising sponsored by
month. The only requirement for submissions was that the canvas had to be
ABC News.com. The ABC cards feaa MetroCard. More than 700 pieces, mostly oil paintings, from 400 artists
tured portraits of Nelson Mandela, Kofi
were submitted, the organizers said.
By Jason Bereswill
6/10 7
Cubic Milestones
In Recognition
SAN DIEGO
SAUDI ARABIA
Still measuring fine
after all these years
Cubic employee in Saudi Arabia given
Royal medal for work during exercise
Late last year, the Royal Saudi Air Force (RSAF) and the French
Air Force concluded a 10-day joint exercise called Green Shield 2 at
the Dijon-Longvic airbase in France. It was the second phase of a
training exercise that began in Saudi Arabia in 2007.
“The Green Shield 2 training with the Saudi Royal Air Force and
the French Air Force is one of the most sophisticated military drills
the Saudi Royal Air Force has so far carried out outside the Kingdom,”
is how the Saudi Ambassador to France, Muhammed bin Ismail Aal
Al-Sheikh, described it in a newspaper story.
Five Saudi F-15 C-D jet fighters with their technical and support
crews took part.
Recently, Mishal Al-Faisal, a Cubic Air Combat Maneuvering
Instrumentation operator at Tubuk, Saudi Arabia, learned he would
receive Saudi Arabia's Medal for Excellence and Perfection for his
proficiency, skill and good performance during the exercise in France.
The Medal, rarely given to civilians, was presented at a ceremony
hosted by His Royal Highness Prince Khalid bin Sultan on behalf of
His Royal Highness Prince Sultan bin Abdul Aziz, the Crown Prince
and Minister of Defense and Aviation.
Al-Faisal describes how he got the award and what it means:
“The picture with His Royal Highness Prince Khalid bin Sultan
was not planned. The RSAF had every step planned, where the photographers would stand, with only the top officers visible. The RSAF
photographers had no intentions of showing any civilians.
“The ACMI system was so interesting that His Royal Highness
approached me to have a closer look. The mission that we showed was
the final mission, which the pilots say was the most important mission
they have ever flown in their careers. It was the Saudi pilots leading
The Cubitape DM-60, introduced in 1972,
is still being used by some of its fans
T
he website of a magazine for surveyors featured a lively discussion on its message board last month about favorite brands. Ford,
Jelly Belly, Planters, Apple, Canon, Topcon, Coca-Cola, Titleist,
Levi Strauss, Harley-Davidson, Fender, Nike and White Castle were
among dozens of well-known brand names reeled off by those following
the thread titled “Brand Loyalty.”
Edward Glawe’s submission diverged from the others. Glawe wrote
that the Cubitape DM-60 was one of his two favorite brands.
All of the other names cited on the board were still in existence.
Cubic Corporation ended production of the DM-60, which is used to
measure distances, more than 25 years ago. It was introduced in 1972,
when Glawe, 39, was still in diapers. A DM-60 is in the collection of the
Smithsonian Institution as a historical object.
Glawe lives in Baltimore City,
Md., where he works for a land surveying company and does surveying jobs on the side. In a telephone
interview, Glawe said he bought his
DM-60 about 10 years ago for $30
from a man who had purchased several, and was impressed by its reliability. “It still works,” he said.
John Dormer, a database administrator who does surveying jobs
such as laying out large irrigation
systems in his spare time, said he
bought a DM-60 in excellent conA Cubitape DM-60
dition about 12 years ago for $600.
Dormer, who lives near Austin, Texas, said he frequently used it on jobs,
the last one in 2004. “Keep in mind, this was probably 30 years after it
was manufactured,” Dormer said in a recent phone interview. “I have
friends younger than that device, and it was still working!”
Dormer said what he suspects is a transistor failed on his DM-60
after that last job, so he wrote Cubic to find documentation so he could
fix it. At first, nothing could be found. But after much searching through
old company records, Dormer said, Cubic sent him “a big old binder full”
of schematics and wiring diagrams of its complicated circuitry.
“As you can imagine, all of this stuff was pretty hard core to be put
in a portable box back in 1973 and 1974 when they were first produced,”
Dormer said. “It was one of the first commercial range finders on the
market.”
Though he now has a pocket range finder, Dormer said he still plans
to repair his DM-60 because he likes it.
Doug Mullen, a surveyor from Washington, Ill., got his DM-60
more than 20 years ago as part of a package deal when he was buying
another device from a bankrupt company. He quickly forgot about it.
Four years ago, Mullen hauled the DM-60 out of storage after deciding he would use it for side jobs and a surveying merit badge course
he was teaching for the Boy Scouts. The device still seemed to work fine,
but Mullen could not figure out how to calibrate it. He searched for an
owner's manual with no luck, so the DM-60 got put back in its case,
which sits in a corner of his garage.
"I'd like to try to get it going again," Mullen said recently.
8
cubic ircuit
DM-60s still taking good measurements
Continued from page 8
Richard Jekel, who still works for Cubic as a senior research scientist, and
former employee Bruce DeGraves posed for a 1972 newspaper story.
He may succeed this time. Dormer agreed to provide Mullen with a
copy of his manual.
The DM-60 (the letters stand for “distance measuring”) is an electronic distance-measuring device, or EDM. It was a refinement of earlier EDMs built by Cubic, the first being the ElectroTape DM-20, introduced in 1962, 11 years after the company was formed. The DM-20
and a later device called the Autotape used microwaves to make their
measurements. Both were large and expensive by today’s standards. A
DM-20, for example, weighed 25 pounds, cost $6,000, and two were
needed for measuring. But both helped revolutionize land surveying,
offshore construction and oil drilling, and were major contributors to
Cubic’s profits and rapid growth in the 1960s.
During the 1960s and 1970s, Cubic and several other companies
from around the world were competing to build EDMs that were precise, yet inexpensive and simple to use. Remember, this was long before
GPS satellites, a time when computers were in their infancy and some
electronic devices still used vacuum tubes instead of transistors. Land
surveyors relied on clumsy steel tapes and chains, and optical instruments called theodolites that measure angles, to calculate distances.
For its time, the DM-60, which weighed 12 pounds and cost $3,988,
was a marvel of technology. Compact and all solid-state, it was accurate,
kept its calibration “and it was easy to use,” Dormer said. The SmithsonContinued on page 9
ian’s website says it was “remarkably successful.”
“It was Cubic’s first entry into optical equipment and was leadingedge magic,” said Steve Sampson, Cubic’s Vice President for Advanced
Programs who was the manufacturing manager for the DM-60.
It worked by sending out an infrared light beam alternately modulated at low, medium and high frequencies, said Richard Jekel, a Cubic
John Dormer of Texas, who bought a DM-60 about 12 years ago, is reflected
with his camera in a special prism that is used with the device when taking
measurements.
Mishal Al-Faisal (above, at computer)
demonstrates for His Royal Highness
Prince Khalid bin Sultan (far right) how
Cubic's ACMI training system is used to
debrief fighter pilots. The medals (right)
Al-Faisal received for his work during
Green Shield 2, a joint training exercise
in France last year.
the mission with French pilots as support against not only French pilots but
also German, Swiss and Thai pilots that
were participating in this exercise from
other bases around France. We debriefed that same mission with the
French, and we had all the Saudi pilots debriefed for that mission four
hours later.
“The medals and certificate is a recognition from the RSAF of what
the civilians did and how it impacted the overall outcome of the exercise. In addition to my work as an ACMI operator I also had the task,
with another civilian, to have the whole squadron operational. The commander was so pleased that he requested that an exception be made, and
that a medal usually given only to those in the military be awarded to a
civilian. For such a medal to be handed to a civilian, it can only be approved by His Royal Highness Prince Sultan bin Abdul Aziz Al Saud,
Crown Prince of the Kingdom of Saudi Arabia.”
senior research scientist who helped develop the DM-60. The beam was
reflected by a special prism back to the device, which measured phase
changes compared to a reference beam to calculate the distance to the
prism. In precisely 17 seconds, Jekel said, the number would appear on
an LED readout, in meters or feet depending on the model.
Under ideal conditions, Jekel said, a DM-60 could measure distances up to 2,000 meters, or about 1¼ miles, with an accuracy of plus or
minus .02 meters — just over ¾ of an inch.
But things didn’t start out that way, Jekel recalled. “When I got involved in the project, we had built one prototype that worked and 25
production models that didn’t,” he said. “There were about five or six
problems.” Redesigning a complex circuit board solved some of them.
Not long after its introduction, Cubic was awarded a contract to sell
about 800 DM-60s to the Army, beating out a rival company, HewlettPackard, which was much better known. Although the exact number is
difficult to determine now, more than 2,000 units were sold in all before
production was halted in 1983 — a niche but nonetheless profitable market segment.
Of course, a DM-60 would hardly be considered state-of-the-arttechnology today. But if people like Glawe, Dormer and Mullen are
any indication, they are still out there measuring meters and feet using
modulated infrared beams and 17-second calculations.
At his surveying job, Glawe said, he uses a robotic Total Station —
which includes a precision GPS system, an EDM and a theodolite — to
determine distances and angles.
But for an upcoming side job, when that expensive unit isn’t available to him, Glawe said, he plans to use his old DM-60 for some of his
measurements. It's not the latest technology, he said, “but it works with
very good precision.”
-By Jim Okerblom, Circuit Editor
6/10 9
Community Outreach
In the News
CENTRAL CALIFORNIA
ORLANDO
Rocketry contest instills engineering concepts
Templeton High rocketry team, sponsored
by Cubic, in national finals for 3rd time
C
onsider the almost impossible task contestants in the Team
America Rocket Challenge (TARC) were asked to accomplish.
First, engineer, design and build a model rocket weighing
no more than 1,000 grams that will ascend to an altitude of 825 feet.
That may sound easy, except for this first catch: No less than 825 feet,
and no more, either.
Next, engineer, design and build a capsule carried by the rocket that
will hold a large raw chicken egg weighing between 57 and 63 grams.
The capsule must land on the ground — either still attached to or separated from the rocket — without any cracks in the egg. Catch number
two: The capsule must remain aloft for at least 40 seconds, but for no more
than 45 seconds, from the moment it leaves the launch pad in the rocket
to the instant it touches down again.
Catch number three: No parachutes allowed.
A four-member team from Templeton High School in California,
sponsored by Cubic, was up to the challenge. The team was among
only six in the state to qualify for the finals, held May 15 in The Plains,
Va., and they did it with almost a perfect score: Their rocket reached
823 before heading back to earth, and the capsule remained aloft for
41 seconds.
Of 100 teams that qualified for the finals in the country, among 669
competing, only a handful managed to match that performance, said
Jill Southern, who teaches engineering in Templeton’s Endeavor Academy. The school is in the city of Templeton, population about 5,000, in
Central California near San Luis Obispo.
The team, coached by Southern, was made up of Chris van Harmelen, a junior and team leader, sophomore Sam Youngdale, junior Logan
Cooper and freshman Jon van Harmelen.
It is the third year Cubic has sponsored Templeton’s team in the
rocket contest. Southern credits Jack Liddle, Cubic’s Vice President of
Legislative Affairs, who responded to her appeal for help for the team.
“We are really lucky there is a company like Cubic that is relevant to
what we are doing,” she said.
Liddle is proud that Cubic management provided $6,000 to support
the team this year, describing it as “the best money we would spend.”
“The energy and enthusiasm of these young people is truly something to witness,” he said. “But I think that maybe the real story is the
achievement of Jill Southern, a teacher in a little school in rural California who has coached a team into the national finals for three out of
four years.”
So how do you get a rocket and capsule to do the things required
The Templeton team makes a rocket in TARC’s quick-build competition.
10
cubic ircuit
by the contest? While designs
with multiple rocket engines,
electronic control systems
and other complexities are allowed, contest organizers caution that more components
means more things that could
fail. They stress an engineering maxim: The simplest design that works is best.
The first steps are all on
a computer, using a program
such as RockSim that allows
users to design rockets and run
simulated launches to see how
fast and high they will fly, said
Chris van Harmelen, 16.
That will get you in the
ballpark, Chris said, but lots
of trial launches are needed to
test a design and refine things.
Removing or adding grams
of weight is the way his team
zeroed in on the 825-foot altitude mark, which is measured
by a small altimeter carried in
the rocket.
With no parachutes allowed, his team used a 10-inch
wide 100-inch long Mylar
strip to slow the descent of
the capsule. Lengthening or
shortening the strip during
trial runs fine-tuned how long
it took for the capsule to touch
down.
Jon van Harmelen, a member of the TemBut like most things in life, pleton High rocketry team, launches a
rocket the team designed.
even accurate simulations and
flawless trial runs do not guarantee success. Some luck is needed too.
Rocket motors can vary up to a 10 percent in thrust, Chris said,
which means maximum altitudes can also. Significantly more or less
wind on contest day can affect how far up a rocket flies or how long the
capsule remains aloft.
Contest day in Virginia was pleasant and sunny, but with wind, humidity and temperature changes that made it challenging for teams to
simply post a qualifying launch, Southern said. By the end of the day, 46
launches ended with a disqualification.
Templeton’s rocket reached 815 feet, 10 shy of perfection. The launch
was among the best of the day, but wind pulled the egg payload capsule
upward, keeping it aloft for 59 seconds, 14 more than the 45-second
maximum, which reduced the team's point total.
The Templeton team finished 29th in the 100-team field, a substantial move up from its 56th-place finish the previous year.
A secondary contest that day was a rocket quick-build, for which the
Templeton team won Best Craftmanship. There was a time limit and the
students built a custom rocket in less than an hour, which impressed the
judges, comprised of aerospace professionals and National Association of
Rocketry members. Only two awards were given in this event, Southern
Continued on page 11
said, so it was a major accomplishment.
The Templeton team also was one of only 10 selected to make a
presentation to aerospace professionals at the event. The boys entered a
detailed PowerPoint presentation, which was selected as one of the nation’s best, about their TARC experience.
This year's performance was particularly impressive due to the significant engineering that was required by the students, Southern said,
including expertise in aerodynamics, fluids, computer-aided design,
math and most importantly, teamwork. The Templeton team will be
presenting its recognized presentation to the school board and to other
local organizations.
Southern, who has a degree in environmental engineering, said she
is convinced the annual contest is invaluable in getting students interested in engineering. “My class is an engineering class,” she said. “I really think that when you add on a level of competition and a practical
application, the kids get way more involved.”
Chris, who said he plans to pursue “some sort of engineering” when
he goes to college, agreed that the contest helps instill engineering concepts in students.
But he had a simpler explanation for getting involved.
“It’s just fun,” he said.
-By Jim Okerblom, Circuit Editor
Training Range Evolution Plan. CAI will continue to provide training
solutions to the Marine Corps, the Sister Services, the Joint community,
and selected Government agencies. CDAI will lead the innovation and
technological development of Cubic’s Live, Virtual, and Constructive
(LVC) capabilities.
On June 8, Cubic will host an open house to introduce its new Research Park office to local government and military leaders. The event
will include demonstrations of Orlando-based Cubic Simulation Systems
Division’s COMBATREDI™ “virtual reality” training system integrated
with the Virtual Battle Space 2 (VBS2) gaming engine. CAI will highlight its modeling and simulation skills, including its 1st Place award from
the Department of Defense for innovation in war-gaming. CAI will also
provide insights into its Marine Advisor Training program.
Jim Balentine, President of Cubic Applications Inc. and Brad Feldmann, President of Cubic Defense Applications, Inc. will attend the event
and meet with Army, Navy, Marine Corps and Air Force officials and
others who show an interest in Cubic’s capabilities.
“We are looking for the right tailored training solution, and the right
advanced technology to support the next generation of training,” said
James “Spanky” Dennis, a retired U.S. Air Force colonel who is the director of Business Development for CDAI’s Innovation & Technology
Center in Research Park.
The center is dedicated to using advanced technologies to develop
concepts for the integration and application of Live, Virtual and Constructive (LVC) training solutions that are on the leading edge. It is designed to work closely with the Joint Services and selected government
agencies to better understand their LVC training requirements to deliver
the right training solution. For example, Cubic is working on technology
solutions to create an Irregular Warfare Immersive Training capability to
train small tactical units.
Len Supko, a retired U.S. Marine Corps colonel, continues to lead
CAI’s major efforts supporting the Marine Corps.
“Our focus remains preparing Marine forces and Advisor teams to
deploy into harm’s way,” Supko said. “Our folks are well versed in the
doctrine and tactics, techniques, and procedures (TTPs) to which our
Marines must be trained — knowledge gained from more than 12 years
of planning and executing some of the largest live and constructive training exercises.
“This ‘joint office’ is a tremendous opportunity for CAI and CDAI
to provide a highly synergistic set of skills to offer our military customers
relevant solutions at a price that translates to the best return on their training dollar.”
A recent fundraiser in Washington, D.C. raised money for the Pacific
Aviation Museum Pearl Harbor. The event also established the annual
Daniel K. Inouye Patriot Award. Inouye (pictured above), U.S. Senator from Hawaii since 1963, was the first recipient. Inouye received the
Bronze Star, the Purple Heart and the Medal of Honor for his actions in
Europe during World War II. As one of the sponsors, Cubic contributed
$20,000 to the April 27 fundraiser.
Cubic's second-generation Personnel Locator System (PLS) was installed
on a U.S. Air Force Hercules plane and passed developmental testing at
Eglin Air Force Base in Florida last month. While the HC-130P/N was flying
over the Gulf of Mexico, PLS successfully completed a series of data transmissions to Eglin. The system now advances to real-time combat searchand-rescue simulations, during which the Hercules will use PLS to locate a
downed pilot. The black PLS antenna is visible under the Hercules just to
the right of the stairway in the photo, taken shortly after its installation.
New ‘joint’ Cubic office
opens in Florida
On 9/11, the world as we knew it changed and the way our armed
services wage war has likewise changed to address the threat of terrorism. So what will combat training look like in five years or ten years?
How about 20 years?
With the opening of a new office in Orlando that blends the superior capabilities of Cubic Applications, Inc. (CAI) with those of Cubic
Defense Applications, Inc. (CDAI), Cubic Corporation is making the
statement that it intends to be on the frontline of emerging technologies
that will train the present and new generation of warfighters.
CAI and CDAI have collaborated on numerous projects, including
the U.S.- Australia Joint Combined Training Capability and the Alaska
Contest spurs interest in engineering
Continued from page 10
6/10 11
In Focus
KANSAS
Remembering the ANZACS
Retired Brigadier General Stan Cherrie (pictured far right), Vice President of
Business Synchronization for Cubic Applications, Inc., was invited to take part in
a ceremonial wreath-laying at the Fort Leavenworth National Cemetery in honor
of ANZAC Day.
Little known in the United States, ANZAC Day is the most important national
day of military remembrance in Australia and New Zealand. Ceremonies take place
at dawn in both countries and at military installations around the world. While flying a helicopter gunship in Vietnam, Cherrie helped rescue an Australian convoy
that was pinned down by a .50-caliber enemy machine gun.
ANZAC stands for the Australian and New Zealand Army Corps, whose
members were known as ANZACS. The corps suffered heavy casualties after landing with other Allied forces April 25, 1915 on the Gallipoli Penninsula in Turkey
during World War I. The invasion was supposed to result in the quick capture of
Istanbul — Turkey was allied with Germany — but fierce fighting dragged on for
eight months, ending in a stalemate and tens of thousands killed on both sides.
More than 8,700 Australian soldiers and more than 2,700 from New Zealand
died in the campaign, numbers made more significant by the small populations of
both countries at the time. Today, all those who died in battle while serving their
country are honored by Australians and New Zealanders every April 25.
For the ceremony, Cherrie was joined by Retired Colonel Roger Donlon (left),
the first Medal of Honor recipient in Viet Nam, and Command Sergeant Major
Philip Johndrow (center), Combined Arms Center, Fort Leavenworth.
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