gsi asia adapt to fcpa - AGCO GSI (Malaysia) Sdn Bhd

GSI ASIA
newsletter
AGCO CELEBRATED THE GRAND OPENING
OF NEW REGIONAL HEADQUARTERS IN BEIJING
newspaper, anywhere in the world
that you will not see the worlds’ focus
on the opportunities being generated
in China and the rest of Asia Pacific.
AGCO simply cannot miss out on this
unprecedented chance to be part of
the regional agricultural expansion.
From left, Gary Collar (Senior VP & General Manager,
APAC) and Andreas Welshaar (VP & Managing
Director Changzhou, China & India)
As we celebrated the Grand Opening
of our new regional headquarters, we
were able to mark the beginning of not
only a new era in China but, more
importantly, in the Asia Pacific Region.
For the first time, one of Agriculture’s
global leaders chose China to locate
its regional headquarters. Our new
modern office, in the middle of the
CBD, represents a new beginning for
AGCO in China and a milestone for
our development as a company.
AGCO BEIJING Senior Management team
together with local Beijing Support group.
AGCO, corporately, remains focused
on China and the Asia Pacific
Region, above all others, to drive
growth which will benefit both the
region and the rest of the world.
It is certainly no secret that the world
economy continues to shift from west
to east – as China, Asia and Australia
all develop to be a critical part of the
world’s economic landscape. You
cannot pick up a magazine or
Here in Beijing, a city that has 20 to
30 million people (depending on the
boundaries you choose) is really the
heart of this new economic powerhouse called Asia-Pacific. As the
capital city for the second largest
economy in the world, it supports
a tremendous educational, political,
cultural and business climate.
This is truly an historic and exciting
time for the AGCO Corporation.
We now have the chance to make
a difference in the development of the
Agricultural industry in China and the
Asia Pacific Region.
Gary Collar
Senior Vice President and
General Manager, APAC
www.gsiasia.net
October 2012
INSIDE ISSUE
01 • AGCO CELEBRATED THE GRAND OPENING
OF NEW REGIONAL HEADQUATERS IN BEIJING
02 • NEW I-PLUS 3 INFRARED TECHNOLOGY
BROILER FEEDER CONTROL PAN
03 • AUTO NESTING FOR BREEDER HOUSE
• 2ND TIME AWARDED AS CORPORATE
GENUINE SOFTWARE USER AWARD
04 • APS LEARNING CENTER SET UP
IN MALAYSIA
• GSI ASIA TARGET NEXT 5 YEARS
STRATEGIC GROWTH PLAN
05 • VISIT OF AGCO APAC SENIOR VP
TO GSI MALAYSIA
• HYDRO SYSTEM TRAIN GSI ASIA TEAM
IN ANIMAL HEALTH SOLUTION
06 • GSI ASIA ADAPT TO FCPA
• AGCO SYNERGY GSI ASIA TEAM
• GSI’S NEW OFFICE FOR INDIA
07 • HIGH EFFICIENT FAN DESIGNATES
SUPERIOR ENERGY SAVING
08 • TECHNICAL SHARING - SPACE HEATER
09 • NEW GLOBAL SUPPORT FOR PROFESSIONAL
GROWERS FEEDING THE WORLD
• NEW SUPPORT FOR GSI INDIA’S TEAM
10 • INVESTING IN OUR PEOPLE AND
THEIR DEVELOPMENT
GSI is a wholly owned subsidiary
of AGCO Corporation
www.gsiasia.net
Jamie Statler
Grower - Tyson Foods
Clarksville, AR
Cumberland introduces the i-plus3
Control Pan utilizing infrared technology
to detect feed levels for proper and
reliable operation of your feeding system.
Infrared technology requires no moving
parts or sensitivity adjustments for a low
maintenance altenative to traditional
control pan designs.
As the i-plus3 Control Pan fills, three
infrared beams detect the feed level.
When the feed level breaks all three
sensors, the auger will stop automatically. When the feed drops below the
sensors, the auger restarts after a 60
second delay. Jamie Statler, Grower for
Tyson Foods in Clarksville, Arkansas
commented “The i-plus3 control pans
work well and are mechanically sound.
They are very effective at stimulating bird
activity and maintaining feeding patterns
with consistent activation.”
The i-plus3 end control pans and center
house control pans are available in
Cumberland E-feeder and Hi-Lo VIII
models. In addition, the i-plus3 Control
Pan includes its own power supply
providing a cost effective solution for
attaching Cumberland’s optional LED
light assembly for 360° lighting coverage.
October 2012
NEW I-PLUS 3 INFRARED TECHNOLOGY
BROILER FEEDER CONTROL PAN
02
www.gsiasia.net
AUTO NESTING FOR
BREEDER HOUSE
Our Cumberland Auto nest system
supports global awareness and
approaches to promoting animal
welfare towards environmental
friendly, especially in developed
country. In this new era, Cumberland Auto Nest System is a better
choice in Breeder farming.
One of the main advantage of Auto
Nest system is to diminish the
chance of stress in breeder community. Hen’s stress will be decreased
by reducing human contact with the
hens during the eggs collection at
the nest. The automatic manure belt
collection system is designed to
maximize biosecurity maintenance.
It has well equiped system with cozy
environment and better airflow for
bird laying.
Furthermore, it has good ventilation
for optimum manure drying and can
reduce ammonia emissions. This
hen house is built for easy inspection
with convenient entrance to ensure
the hen’s comfort, health and safety.
And, by minimizing the wood
shaving can reduce the red mites
or insects.
Ong Cheng Beng
Technical Systems
Manager
October 2012
03
2ND TIME AWARDED AS CORPORATE
GENUINE SOFTWARE USER AWARD
Dr Ooi Chee Hong
GSI Asia equipment and structure
business is once again awarded by
Business Software Alliance (BSA)
supported by Ministry of Domestic
Trade as The Genuine Corporate Award
2012. The prestigious event took place
at Le Meridien Hotel at KL Sentral –
Kuala Lumpur on September 27.
Technical Sales
Manager
Farm result had showed great
improvement in term of Clean Eggs
Production at least 1% in production
and 2 to 4% in hatchability. More
frequent in egg collecting will result
in better production and hatchability too.
Lee Wei Neng (GSI Asia
IT Executive) receiving the
award from Yang Berusaha
Encik Roslan bin Mahayudin
(Director of Enforcement,
Ministry of Domestic Trade,
Co-operatives and
Consumerism) and on the
left, Mr Roland Chan (Senior
Director of Marketing, BSA,
Asia Pacific).
The GSI Asia Group has successively
demonstrated strong commitment to
compliance in using only genuine
software in the organization and also
good in software asset management.
www.gsiasia.net
October 2012
04
APS LEARNING CENTER
SET UP IN MALAYSIA!
GSI ASIA TARGET NEXT 5 YEARS
STRATEGIC GROWTH PLAN
In order to develop and promote our
global talent, we have recently
established AGCO Production
System (APS) Learning Center at
AGCO GSI Structure facility - Bukit
Minyak High Tech Industrial Park,
Penang, Malaysia.
Setting the pace for rapid growth.
GSI Asia held a two-day strategic
growth workshop for her executive
management team at Ixora hotel
facilitated by Tom Powers - Director of
strategy & Integration AGCO GSI based
in AGCO headquarters in Duluth USA
assisted by Steven He - Director of
strategy & Integration APAC based in
AGCO APAC head office in Beijing.
The purpose of established AGCO
APS Learning Center is to create
a structural conduit to provide our
employees, dealer and customer
with skills, education and continuing
development.
APS Learning Center is also a place
where we work on our practices in
order to improve the efficiency of
facility to better meet our customer
needs. This employee education
Terry Allen Niemuth
GSI Asia Plant Manager
initiative is to provide training
resources to strengthen skills
in management and leadership
through AGCO APS Learning
Center classroom and e-learning
courses.
AGCO APS Learning Center will
serve as the cornerstone of
company’s comprehensive learning
center for dealers and employees.
Front row from left, Terry Allen
Niemuth (GSI Asia Plant Manager),
Tom Powers (Director of strategy
& Integration AGCO GSI), Goh Bak
Yan (GSI Asia Managing Director),
Melina Hong (Finance & Admin
Director), Steven He (Director of
strategy & Integration APAC) and
GSI Asia executive management
team.
GSI Asia foresees double digit
potential growth of livestock
business in Asia in the next 3-5
years through the company's wide
range and expanding product
portfolio including the new synergy
from AGCO's Power generator. In
order to cope with the fast growing
business in Asia, the group have
sat together in the workshop and
used innovative matrix tool to lay
out strategic goals and priorities to
tap into this growth opportunities.
www.gsiasia.net
VISIT OF AGCO APAC
SENIOR VP TO GSI MALAYSIA
July 2012 - Gary Collar, Senior VP
& General Manager for AGCO APAC
Region based in Beijing APAC
headquarter together with Warwick
McCormick - Australia, New Zealand
& Far East VP & Managing Director
for AGCO tractor and combined
harvestor business based in
Melbourne - Australia, visited GSI
Asia structure and equipment
facilities in Penang. Both Gary and
and can be installed directly into the
existing fixed units without changing the
complete body of the pump.
Chemilizer Adjustable Injection
From left, Alan Tan (Area Manager for South East Asia)
and Alain Nadal (Global Brand Specialist), both from
Hydro System Company.
August 2012 – Alain Nadal, Global
Brand Specialist, and Alan Tan, Area
Manager for South East Asia, both from
Hydro Systems company, have taken
part in the GSI Asia 3rd Sales meeting
this year. They have provided the up to
date technical training in Chemilizer non
electric medicators for proportional
dosing of medicines and vaccines
to poultry and swines.
From left, Warwick McCormick (VP & Managing Director for AGCO ANZ & Far East),
Goh Bak Yan (GSI Asia Managing Director), Melina Hong (Finance & Admin
Director) and Gary Collar (Senior VP & General Manager, AGCO APAC).
05
HYDRO SYSTEM TRAIN GSI ASIA TEAM
IN ANIMAL HEALTH SOLUTION
Warwick visit show significant AGCO
regional support and attention to
grow GSI business in APAC region.
Included GSI, AGCO APAC operate
over 8 manufacturing / warehouse
facilities, 3 sales and administration
offices between China, Malaysia,
Singapore and Australia. Total
employ over 760 employee inside
APAC region.
October 2012
Besides this, they also presented the
latest updates in Chemilizer unit. The
new adjustable pump lower end is now
available in three versions : 0.2 to 0.7%
(lean range); 0.6 to 2% (middle range);
1.5 to 5% (rich range). The new adjustable lower ends are interchangeable
Hydro has also improved the life expectancy of the pumps and their reliability
thanks to a series of sophisticated
internal tests.
GSI Asia has been working very closely
with the Chemilizer brand of medicators
throughout the Asia area for more than
13 years. Hydro System Company now
owns the Chemilizer brand and their
diaphragm type products together with
another leading brand, Dosmatic. They
have also just launched their new
AquaBlend which is the most reliable
and performing piston type medicator.
With such a global offer including two
pioneers in poultry and swine dosing
applications and new high tech products, Hydro becomes a real partner
of the Animal Health industry.
www.gsiasia.net
GSI ASIA ADAPT TO FCPA
Corruption has become an issue
of major political and economic
significance worldwide. In many
parts of the world, companies and
Josephine Kuan
governments alike have recogGroup Accountant
nized that corruption raises the
costs and risks for doing business.
Both sectors are working together
stakeholders. With FCPA compliance,
to combat this problem and to
we could ensure that we conduct our
enhance governance and transbusiness in a socially responsible
parency in global economies.
and ethical manner. We have good
business practice in place to deploy
As a wholly-owned subsidiary of
AGCO Corporation, The GSI Asia Anti Corruption methods and systems
to protect our customers and stakeGroup must comply with all
holders as well as our group’s
legislation in the U.S. and more
business reputation.
specifically to the FCPA. In order
to comply with FCPA, we have
implemented effective controls
to understand our customers,
dealers, agents, subcontractors,
vendors and also new employees,
particularly Politically Exposed
Persons. In addition to that, we
have an effective communication
mechanism in place expressing
Zero Tolerance towards corruption.
In conclusion, we always act in the
best interest of our customers and
Through World Compliance we perform security checks
on each and every new company AGCO deals with.
AGCO SYNERGY
GSI ASIA TEAM
August 2012 - Alex Baker, Far East
Sales and Operations Manager for
AGCO sales office in Singapore for
Massey Ferguson, Fendt, Valtra and
Challenger brands in tractors and
combines harvestor business presented
at GSI Asia sales meeting for AGCO
range of products and share the company history to its new group of GSI
Asia associate. Through this interact,
GSI Asia team can benefit from Alex in
AGCO range of agricultural machinery,
market information and dealers based
that both team able to synchronize.
Shailu Verma
Managing Director,
GSI India
Cumberland has big plans for Indian
market, according to Mr. Shailu Verma,
Managing Director, GSI India. “ We have
done business in India for many years
and now the time has come to build our
team in the country and provide a deeper
engagement with our customers.
October 2012
06
GSI’S NEW OFFICE
FOR INDIA
Cumberland’s
office is located in
Gurgaon, a suburb
of New Delhi.
We are overwhelmed with the inquiries that are coming from customers
in the region and it became necessary to service them locally. We are
building our distribution network as
well as employing new talent, across
the country. In the near term, we are
building warehousing capabilities and
soon we will be localizing our components for India.”, he added.
Dr. Pradeep Kumar Sharma who
joined Cumberland recently as Head
Sales - Poultry, said that Cumberland
is focusing on its strength of highest
quality in design and manufacturing
of broiler, breeder and layer equipment. “Many of the leading customers
know our brand and are aware that it
stands for the best in the industry.
They are particularly interested in our
ability to provide a complete solution
along with installation in a very short
turn around”, he added.
www.gsiasia.net
October 2012
07
HIGH EFFICIENT FAN DESIGNATES SUPERIOR
ENERGY SAVING
Wong Woei Shian
Engineering Manager
Equipment
With the recent increment in the
electricity tariff, growers are making
prudent decisions when it comes to
choosing a ventilation fan. As a leader
in the ventilation fan producer that
equipped with years of experience,
GSI offers high energy-efficient fans
that are not only economical to invest
in but also high in performance with
low operating cost. Within these 3
years, GSI Asia has been actively
spending its resources to upgrade
its facilities and implementing Lean
Enterprise manufacturing processes
in order to deliver the high quality fan
that satisfies the needs and demands
of the growers.
Each model of the GSI produced
ventilation fan are strictly required to
be tested in our wind tunnel and the
test results interpret the performance
of that particular fan. All these test
results are transparent and are readily
available for our customers. This
allows the growers to select the best
ventilation fan to suit their requirements and customize to their own
application in the farm.
In addition, all the propellers manufactured must go through stringent
tests in our world-class balancing
machine before delivering the product
to our customers. With the aid of this
machine, we had minimized the
vibration that generated due to the
imbalance of the propeller. This will
ensure that we maintain our quality
and helps to prevent unexpected
breakdown in the field that because
of manufacturing defect.
GSI will never be satisfied with our
achievement status and will continuously focus on offering the most
comprehensive range of ventilation
fans and to lead the ventilation fans
industry.
GSI Asia’s wind tunnel for fan design and
data analysis
Asia first commercial wind tunnel
Inner view of wind tunnel
Computerized fan blade balancing
www.gsiasia.net
October 2012
TECHNICAL SHARING SPACE HEATER
Yet Chee Wai
Senior Mechanical Engineer
Equipment
House temperature has a substantial
influence on birds’ health and performance. In cold climate zones,
adequate heating system is a necessity to provide an optimal house
temperature for the birds to live in.
There are several types of heating
system available in the market such as
forced-air heater, conventional brooders,
radiant brooders, radiant tube heaters,
high intensity radiant heater and
‘alternative heating systems’.
GSI is proud to offer our high efficient
forced-air heaters, the Super Saver
and Purafire to our customers. These
high efficient heaters maximize the
thermal yield convected to the birds
with minimal energy costs.
A comparison of energy efficient and
cost saving is given in the following
example of a case study. In an area of
40’ x 250’ will require 450,000 BTU/hour
of heat, which is equivalent to 12 units
of conventional brooders operating
simultaneously to deliver the energy to
heat up this area. Each brooder
converts 0.85 kg of LPG to 40,000
BTU/hour; therefore, total LPG
consumption per hour is 10.2 kg.
Compared to forced-air heaters, only
2 units with an output of 225,000
BTU/hour are required to do the same
job. Each forced-air heater will consume
4.78 kg of LPG resulting in a 6%
saving compared to the conventional
brooder.
Controlled air intake
increases flame surface
for maximum efficiency
Bottom-draw
design allows
for consistent
gas and air mix
Controlled air flow pattern
is directed to keep outer
walls cooler
Diagnostic
light flashes if
problems occur
Gas valve
is protected
against
corrosion and
radiant heat
Electronic
igniter is
encased
to protect
against heat
and damage
Flame rod monitors
heat chamber operations
Powerful,
warm air
output
Warning: Do not use this heater
in an improperly ventilated area
or where liquids with flammable
vapors are stored or used.
08
www.gsiasia.net
October 2012
09
NEW GLOBAL SUPPORT FOR PROFESSIONAL
NEW SUPPORT FOR GSI INDIA’S TEAM
GROWERS FEEDING THE WORLD
As part of AGCO Corporate aims to
promote sustainable and profitable
growth in all AGCO business
through superior customer service,
innovation, quality and commitment.
William Young onboard with GSI as
Global Protein Business Development Lead by providing technical
and expertise support to successfully grow GSI’s poultry business in
China, Greater Asia, Oceania, India,
Brazil and Mexico.
Prior to joining GSI, William worked
with Tyson Foods as Director of Live
Production Asia/ Pacific Region. He
was responsible for supervising and
coordinating the expansion and
grow-out activities for the different
live production operations in China
and India. Prior to working in Asia,
he served as Director of Live
Production at the Tyson de Mexico
operation and the live production
manager at the Tyson Springdale
Complex in Arkansas.
He began his career in the poultry
industry with the Marshall Durbin
Company at their North Alabama &
Mississippi complexes. William was
the Northern Division General
Manager for Marshall Durbin
William Young
Global Protein Business
Development Lead
Company. He worked more that 23
years with Marshall Durbin Company in
their live production operations. He
started working with Tyson Foods in
2001 in the International Division.
Previously he has owned two broiler
farms gaining knowledge and thorough
understanding of poultry business from
all perspectives.
Dr Pardeep Kumar Sharma
Head Sales - Poultry
With over 15 years experience with
Godrej, Pardeep joined Charoen
Pokphand (CP) India Pvt Ltd as
General Manager- Business Development and had been instrumental
in launching CP’s operations in North
India, including Poultry Feed sales.
William received a Bachelor of Science
Degree in Animal Science from Mississippi State University in Starkville,
Mississippi - United States.
Pardeep, as Head Sales PoultryIndia will be responsible to develop
Indian Poultry Business for Cumberland including product launch,
develop team, expand dealer
network and generate revenues.
Dr Pardeep Kumar Sharma joined
Cumberland as Head Sales- Poultry for
India from 1st June, 2012. Pardeep is a
Ph. D. in Poultry Science and has
close to 18 years of experience in
Poultry Industry in India. He started his
career with India’s largest poultry feed
company Godrej Agrovet Limited as
Nutritionist and Technical Services
incharge for North India. Later he
supervised Poultry Feed sales for the
company as Deputy General Manager.
Mr. Naveen Sareen has joined GSI
Group as Head Sales - Grains at GSI
India office in June’ 2012. He is an
Engineering & Management Professional with more than 18 years of rich
experience in driving sales and
business development objectives for
medium/large scale organizations,
by Successfully leading a team of
engineering experts for implementing
the sales strategies and achieving
desired results.
Naveen Sareen
Head Sales - Grains
He has diversified exposure in the
Engineering Industries such as
Steel, Cement, Power, Sugar,
Chemicals, Food, Grain Storage
Plants etc. with hands-on experience, right from the generation of
the enquiry, quotation preparation,
negotiations, order processing,
engineering co-ordination resulting in
final successful commissioning of the
products/systems.
Possesses sound technical expertise
in Pollution control and Grain
Processing technologies. Equipped
with strong analytical skills and good
experience in project management.
Highly self-motivated professional
and a good team leader with strong
interpersonal skills.
In his carrier path he has worked at
ABB - Air Pollution Control Division
for +6 Years and at Buhler and
Schmidt-Seeger - Grain Handling/
Milling Divisions for +14 Years,
before joining GSI.
www.gsiasia.net
October 2012
10
INVESTING IN OUR PEOPLE AND THEIR DEVELOPMENT
As we all step up our drive to grow in
line with our business and industry,
Josephine has joined GSI Asia as
our Group Accountant. She is
responsible in assisting all the
aspects of both structure & equipment division in the financial and
accounting functions including
accounting, treasury, cash management, budgetary and tax planning,
internal control and statutory matters
for the Company. Meantime she will
be responsible for variance/analysis
reporting, ensuring compliance with
appropriate generally accepted
accounting principles/standards, tax,
budget, audit and other regulatory
requirements.
Josephine began her career at the
Institute Perkim Goon followed by
her 9 years at V P Lynch & Company
- an Accounting, Audit and Tax
Service Industry in Ireland as an
Accounts & Audit Manager. She
brings a vast background of accounting experience including audit, tax
service, business analysis and
measurement.
Josephine Kuan
Group Accountant
She holds a Bachelor of Science
degree from The Oxford Brookes
University, U.K. She is member of
Malaysian Institute of Accountants
(MIA) and Association of Chartered
Certified Accountants (ACCA).
Lee Chee Meng
Senior Warehouse
Manager
As GSI Asia continues to grow in
2012, Chee Meng has joined GSI
Asia as our Sr. Warehouse Manager.
His initial focus and responsibility will
be to coordinate and assist in the
overall Warehouse Setup and
re-organization at the Equipment
Plant. Chee Meng brings to GSI
a background with the knowledge
and experience to help us organize
and improve our Warehouse Process.
He is able to develop, implement,
train, and improve programs that will
enhance material flow and inventory
organization.
Prior to GSI, he was a Logistic
Manager, Warehouse Administrator,
Sr. Purchasing Administrator, and
Planning Manager. He has a broad
experience in the Supply Chain which
will help us as we improve our overall
Warehouses in both Plants. Chee
Meng, also has been trained as an
internal ISO auditor and has working
knowledge of several Lean tools - 5S,
FMEA, Kaizen, Poke-Yoke, and
“Visual Management”.
Song Choon Yong has joined the
position as the Quality Assurance
Engineer for GSI Asia’s equipment
plant. He will be supporting functional
quality improvement initiatives and
helping the team to meet company
Song Choon Yong
Quality Assurance
Engineer
defined quality goals. His primary
responsibilities will include determining root cause(s) and implementing
corrective actions for quality issues.
Prior to AGCO GSI, Choon Yong
served as a QA and Manufacturing
Engineer for Laird Technologies. In
this roll he was responsible for
customer interface for quality issues
relating to customer complaints and
initiates corrective action, leading
continuous improvement and cost
reduction to target and improves
manufacturing processes.
Choon Yong earned his Bachelor's
Degree of Physics from University
Science Malaysia in year 2005.
“GREAT PRODUCTS AND GREAT SERVICES DO NOT HAPPEN WITHOUT GREAT PEOPLE”